Power of Sure Breast Health Campaign

POWER OF SURE BREAST HEALTH CAMPAIGN WITH MARY J BLIGE THE P.O.W.E.R OF SURE CAMPAIGN WITH MARY J BLIGE

With the support of Hologic the Power of Sure Campaign, we implemented a comprehensive digital, With the Power of Sure Campaign, we implemented a comprehensive digital, grassroots, and media strategy grassroots, and media strategy that aimed to help increase 3D breast cancer screenings among Black that aimed to help increase 3D breast cancer screenings among Black women. In partnership with Hologic, women. In partnership with Hologic, Vault Communications, RAD-AID and other program partners we Vault Communications, RAD-AID and other program partners we implemented an integrated marketing implemented an integrated marketing communications strategy that garnered a reach of over 25 million on communications strategy that garnered a reach of over 25 million on social media. The campaign was social media. The campaign was featured on Good Morning America and the Tamron Hall Show nationally. featured on Good Morning America and the Tamron Hall Show nationally.