The Black Women's Health Imperative 2020 Impact Report

POWER OF SURE BREAST HEALTH CAMPAIGN THE P.O.W.E.R OF SURE CAMPAIGN WITH MARY J BLIGE WITH MARY J BLIGE With the support of Hologic the Power of Sure Campaign, we implemented a comprehensive digital, With the Power Surestrategy Campaign, implemented a comprehensive digital, grassroots, and media strategy grassroots, and of media thatwe aimed to help increase 3D breast cancer screenings among Black that aimed to help increase 3D breastVault cancer screenings among Blackand women. In partnership with we Hologic, women.

In partnership with Hologic, Communications, RAD-AID other program partners Vault Communications, RAD-AID and other program partners wethat implemented integrated implemented an integrated marketing communications strategy garnered aanreach of overmarketing 25 million on communications thatwas garnered a reach of over 25 million on social media.

TheHall campaign was social media. Thestrategy campaign featured on Good Morning America and the Tamron Show nationally. featured on Good Morning America and the Tamron Hall Show nationally.

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