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On Our Own Terms

On Our Own Terms

Total Engagements Total Impressions Total Audience

391,325 435,859 434% 57.7% 7,726,282 33.1% 102,956 364% PRESS & SOCIAL MEDIA

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Total Net Audience Growth

52,725 312% REACHING BLACK WOMEN AND BEYOND

PRESS & SOCIAL MEDIA 2020 was an unprecedented year which also saw our audience grow exponentially. With women finding us for resources during the pandemic 2020 was an unprecedented year which also saw our audience grow to giving their support during the summer of racial unrest, BWHI was exponentially. With women finding us for resources during the pandemic acknowledged and supported by many celebrities: to giving their support during the summer of racial unrest, BWHI was acknowledged and supported by many celebrities: Gabrielle Union has proceeds from her Flawless Brand benefitting • Gabrielle Union has proceeds from her Flawless Brand benefitting Meg Thee Stallion donated proceeds of one of her singles • Meg Thee Stallion donated proceeds of one of her singles • Maren Morris auctioned off her dress she wore winning Best Country Maren Morris auctioned off her dress she wore winning Best Country artist at the CMA artist at the CMA

2020 was an unprecedented year which also saw our audience grow exponentially. With women finding us for resources during the pandemic to giving their support during the summer of racial unrest, BWHI was acknowledged and supported by many celebrities: • Gabrielle Union has proceeds from her Flawless Brand benefitting • Meg Thee Stallion donated proceeds of one of her singles • Maren Morris auctioned off her dress she wore winning Best Country artist at the CMA • And, we grew our Instagram following from 10,000 to over 55,000.

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