The Black Women's Health Imperative 2020 Impact Report

Page 26

Video Views

391,325

434%

Total Engagements

391,325 435,859

434% 57.7%

7,726,282

33.1%

102,956

364%

52,725

312%

Total Impressions Total Audience Total Net Audience Growth

PRESS & SOCIAL MEDIA

2020 AND was an unprecedented REACHING BLACK WOMEN BEYONDyear which also saw our audience grow

exponentially. With women finding us for resources during the pandemic

their supportgrow during the summer of racial unrest, BWHI was 2020 was an unprecedented year which also saw our audience PRESS & SOCIAL MEDIA to giving acknowledged exponentially. With women finding us for resources duringand the supported pandemic by many celebrities:

2020 wastheir an unprecedented which also saw our audience to giving support during year the summer of racial unrest, BWHI grow was • Gabrielle Unionthe haspandemic proceeds from her Flawless Brand benefitting exponentially. finding us forcelebrities: resources during acknowledgedWith and women supported by many to giving their support during the summer of racial unrest, BWHI was • Meg Brand Thee Stallion donated proceeds of one of her singles acknowledged by many celebrities: Gabrielle Unionand hassupported proceeds from her Flawless benefitting • Maren Morris auctioned off her dress she wore winning Best Country •Meg Gabrielle Union has proceeds from her Flawless benefitting Thee Stallion donated proceeds of one of herBrand singles artist at the CMA • Meg Thee Stallion donated proceeds of one of her singles

•Maren MarenMorris Morrisauctioned auctionedoff offher herdress dressshe shewore worewinning winningBest BestCountry Country • And, we grew our Instagram following from 10,000 to over 55,000. artistatatthe theCMA CMA artist 20 26

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