JOAQUĂ?N PRIOR
design engineer &
marketing communicator
Murcia (Spain), 16th June 1981 prior.joaquin@gmail.com T. +34 651 647 460
COVER LETTER JOAQUÍN PRIOR
Murcia, 12th January 2011
Dear Madam/Sir, My highly unique set of skills, experiences and multicultural exposure, combining industrial design/ engineering with concentrated studies in international marketing communications and advertising, would benefit your creative strategies and tactical implementation efforts. The successful completion of my degree in Industrial Design and Engineering followed by two years of professional experience as a Production Manager in an industrial company, led made an important realization. Along this line, some of my competences are related with: • • •
Advanced Graphic Expression/CAD (3D mechanical design, kinemac analisys, etc.). Project activity (design methods, ergonomics, process management, etc.). Quality and fabrication (CNC programming, mechanics and machine design, calculation of components submitted to forces by Finite Elements, etc.)
Beyond masterful engineering, products depend on differentiation achieved through the effective and meaningful expression of brands. Branding strikes the delicate balance between misrepresentation and truth in an environment where economic diversification and competition are ever-growing. With my enthusiasm for learning and innovation coupled with a creative and energetic character, I have renewed and refitted my industrial design and technical engineering expertise to apply it to my personal passion of marketing communications. To make my goal of entering this field a reality, I enrolled in several post-graduate Marketing and Communication courses in Argentina, led by prominent advertising and public relations executives. Through these courses, I have learned such valuable brand-building skills, such as how to: • • • •
Identify and convey the correct tone for each brand Consider the vital intangibles and visualize pre-purchase experiences Measure and harness the impact of words and images Capture the language and insights of our target to emphatise with him
I would very much appreciate the opportunity to discuss with you how my diverse background, outgoing personality, gift for expression and interpretation provides me with free and relativist thinking. To follow up this letter, I will contact you to explore the possibility of an interview. Sincerest regards,
Joaquín Prior
CURRICULUM VITAE JOAQUÍN PRIOR
WORK EXPERIENCE MET Murcia, S.L. (metmurcia.com). Murcia (Spain). Sep05–Mar07. As Production Manager in a company of industrial electrical installations and telecommunications. I developed every typical kind of tasks for a medium company in that area: direct deal with the customer, identifying his technical and commercial needs, technical projects and estimates, work monitoring, coordination of work groups, deal with suppliers, invoices, etc. Portavoz Communications, S.L. (portavoz.net). Murcia (Spain). Apr08–Apr09. As Copywriter in the Creative Department in one of the main advertising agencies of Murcia. Tasks: conceptualization of advertising campaigns and development of ideas for ad content, advertising texts (claims, body-copy, namings...), communicative strategies, brand creation, media planning, etc. La Diligencia Communication (ladiligencia.net). Murcia (Spain). Apr09–Sep10. Founding Member and Creative Director assuming the typical tasks of a copywriter, a strategic planner and a community manager.
EDUCATION Degree in INDUSTRIAL DESIGN/ENGINEERING from the Escuela Técnica Superior de Ingenieros Industriales. Specialization in Product Design. Universidad Politécnica de Valencia, UPV. Valencia (Spain).1999–2005.
COMPLEMENTARY EDUCATION Senior Program in Advertising and Marketing Communications conferred by Argentinian Association of Publicity Agencies, AAAP. Classes led by prestigious publicists like Carlos Pérez (BBDO) or Carlos Bayala (Mother Argentina). Instituto Superior de Publicidad. Buenos Aires (Argentina). May07-Dec07. Creative Copywriting Course. Complot Escuela de Creativos. Barcelona (Spain). Jan10-Feb10. Course on Effective Communication, given by the Faculty of Journalism and Communication. Austral Univeristy. Buenos Aires (Argentina). Apr07-Jun07. Practitioner in Neurolinguistic Programming (PNL) Course. Escuela Argentina de PNL y Coaching. Buenos Aires (Argentina). Mar07-Nov07. Course on Creativity and ‘Antimarketing’ led by Domingo Lupis, a creative publicist of Rock&Pop. Artilaria Communication & Culture. Buenos Aires (Argentina). Sep07-Oct07.
CURRICULUM VITAE JOAQUÍN PRIOR
PUBLICATIONS AND DISTINGUISHED PROJECTS Paper Publication “Modelling and Kinematic Analysis of the different kinds of Hydraulic Crawler Excavator’s Mechanisms” based on Final Project for college degree, expounded in the Fourth International Congress o f Chmielnicki. University of Chmielnicki (Ukraine). Apr06. Final Project “Modeled and Kinematic Analysis of the Main Kinds of Hydraulic Excavators” carried out in the Faculty of Mechanical Engineering. Technical University of Krakow (Poland). Sep04-Mar05. Prototype Fabrication of a non-conventional ultralight. Several design techniques were developed as well as technical and commercial concepts (market research, usability, creation of a promotional spot video, etc.). This project received the highest grade and was considered for a patent. Department of Projects of Engineering. UPV. Valencia (Spain). Feb04-Jun04. 3D Designs of several industrial and domestic objects by special software like 3D Studio Max, Corel Draw or Photoshop; real effects application, textures, materials, raytrace, etc. Department of Graphic Expression. UPV. Valencia (Spain). Feb04-Jun04. Studies on marketing and users, just as the learning of design methods and techniques for the drawing up of a Project for the fabrication of a reclinable (ergonomic) bike. Department of Projects of Engineering. UPV. Valencia (Spain). Feb03-Jun03.
COMPUTER AND PROGRAMMING SKILLS Marketing Communications/Advertising: • • •
Graphic Expression 2D (treatment and creation photos, pictures, logos): Corel Draw, Photoshop, InDesign, Illustrator. Video Edition: Windows Movie Maker 2.6, Magix Video. Planning and Management of Projects: Microsoft Project 2003
Engineering and Technology: • • • • •
Technology CAD-CAE-CAM and CNC: Pro/Engineer (Wildfire), CATIA V5, 3D Studio Max, Micro Station. Calculation by Finit Elements: Pro/Mechanica, Ansys 7.0, Nastran. Calculation of structures: SAP 2000. Estimates, calculations, times, work monitoring, etc.: Presto 8.0, Ascent32 3.28 Turbo C++ Programmer
Social Networking Skills (Community Manager).
CURRICULUM VITAE JOAQUÍN PRIOR
LANGUAGES •
Spanish:
Mother tongue.
•
English:
Medium-high level, spoken and written.
•
French:
Basic level, spoken and written.
•
Catalan:
Understanding and capacity for translating.
OTHER INTERESTING DETAILS Active interest in scenographic arts (theater courses), fashion, music (I collaborated in a musical radio program and as vocalist in a group), humour, literature, philosophy and psychology, languages and passion for sports. Absolutely open to a national or international professional mobility.
LETTER OF RECCOMENDATION JOAQUÍN PRIOR
PROFFESOR LISOWSKI. TUTOR FINAL PROJECT. UPK.
FOR FURTHER DETAILS:
an interview?