Spring/Summer 2018 Catalog

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2018 CATALOG


TABLE OF CONTENTS 03 04 05 06 12 15 16 17 19 20 21 22 23 24 25

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Frames Baby Memory Book Customizable Designs Greeting Cards Journals Keepsake Boxes Wedding Albums & Table Numbers Ornaments & Advent Calendar Wood Prints & Gift Tags Clipboards & Tic Tac Toe Coasters Zodiac Series Floral Monogram Series Custom Work Pricing, Terms & Policies


ABOUT US We love paper goods so much that we took them back to their roots. These tokens from friends and loved ones are pieces to hold in your hands and keep close to your heart. Each piece is handcrafted and laser cut from beautiful, sustainable wood and will be treasured for years to come. This new year, we are thrilled to introduce two products that truly get to the heart of what we’re all about here at Cardtorial: a passion for preserving memories and celebrating the people and places we love. With that in mind and inspiring our design process, we have crafted a gorgeous, modern baby book, sure to become a treasured family keepsake passed on from one generation to the next. We designed each and every spread with great care, from its charming watercolor-inspired design to the open-ended prompts featured on each page (which are sure to cure even the worst case of writer’s block!). Coming out of that same desire to celebrate the special moments in our lives, we are so happy to introduce our very first line of wooden picture frames. In the past, it has always been a challenge to find a picture frame that checks all the boxes: beautiful, high-quality, made in the USA and of sustainably-sourced materials— so we decided to make our own! Our frame is meant to be a treasured item...almost as special as the memory itself. Entering our seventh year, our small business has grown from a one-woman operation into a team of eight creative and strong women. As I look back to where Cardtorial started, I am grateful to have had the opportunity to grow the brand in thoughtful and creative ways. Thank you for supporting us in our journey to create beautiful products and to bring people closer together. XO, Yvonne

CONTACT US

SHOWROOMS

CARDTORIAL 14311 Cerise Ave., Suite 206 Hawthorne, CA 90250

LOS ANGELES Karen Alweil Studio 1933 S. Broadway, Suite 848 Los Angeles, CA 90007

P. 323.892.1887 wholesale@cardtorial.com info@cardtorial.com www.cardtorial.com

P. 213.746.5363 F. 213.746.5414 Orders. 800.600.3458

ATL ANTA Karen Alweil Studio AmericasMart Building 1 240 Peachtree Street NW Showroom #10-E2 Atlanta, GA 30303 P: 404.749.5122 F: 404.749.5123 Orders. 800.600.3458 info@karenalweilstudio.com karenalweilstudio.com

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FRAMES These days, so many of our photos are taken and just as quickly forgotten. Get your photos out of the Cloud, and into our modern take on the classic picture frame! With plenty of designs and the option to be either hung or displayed tabletop, this timeless frame will fit perfectly into your life, allowing you to celebrate the people and places you love on a daily basis. Fits 5”x7” photo (without mat) | Outer dimensions 9.5” x 7.5” | Shatter-proof acrylic, grooves for hanging, and easel back for standing | Laser engraved sustainable wood | Made in the USA | Wholesale price: 24

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Acorns F.001

Dear Little One F.003

Nautical F.004

Ever After F.005

Love Floral F.006

Botanical F.007

Ocean F.008

Geo Tiles F.009

Scallop F.010

Bikes F.012

Eat Well Travel Often F.014


Ginkgo F.011

Hello Baby F.002

Starburst F.013

BABY MEMORY BOOK Beautiful, modern, and meant to be filled with memories, our baby books are the perfect gift for new parents. Filled with 40 pages of thoughtful, open-ended prompts, this book is the perfect way to preserve and share your most cherished memories. Luxurious white linen paper | Featuring watercolor design and written prompts | 40 pages - 20 sheets | 8” x 10” | Laser cut from sustainable wood | Made in the USA | Wholesale price: 48

MONTHS FIVE you r favorite thing s are

Ins e rt P ict ure He re

weig ht heig ht

dear l ittl e o n e , this is how you’ve changed our lives ♡

May You Grow A.BB.001

Insert Picture Here

Mil esto nes look how far you’ve come! fir s t s m il e

fir s t t i m e you c r awl e d

fir s t l aug h / g ig g l e

f i r s t wo r d s

fir s t s o l id fo o d

fi r s t h a i r c u t

fir s t t im e you s at u p

first steps

Ins e rt P ict ure He re

Dear Little One A.BB.002

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CUSTOMIZABLE DESIGNS You’re passionate about where you’re from, and with good reason! Celebrate that passion with our new customizable adventure designs, perfect for appreciating your home (and your love of the great outdoors). We’ve got something that fits any place, in all 50 states. No set-up fee | 12 piece minimum per SKU Customize any of our designs with the name of your hometown, state, or a favorite place to vacation!

Drink the Wild Air GC.M.026.(CIT YNAME)

Swim The Sea GC.M.028.(CIT YNAME)

Drink the Wild Air J.Q.014.(CITYNAME)

Swim the Sea J.Q.016.(CITYNAME)

Live in the Sunshine GC.M.025.(CIT YNAME)

Thr Mountains are Calling GC.M.029.(CIT YNAME)

Live in the Sunshine J.Q.013.(CITYNAME)

The Mountains are Calling J.Q.017.(CITYNAME)

Go Outside and Play GC.M.027.(CIT YNAME)

Go Outside and Play J.Q.015.(CITYNAME)

CUSTOM CITIES & STATES

Greeting Cards GC.CUSTOM.(CITYNAME) $5.5

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Ornaments O.CUSTOM.(CITYNAME) $6

Journals J.CUSTOM.(CITYNAME) $12

*FO R MO R E CUS TOM CI T Y/S TAT E IN FO PL E A SE R EFER TO PAG E 24

Coasters C.CUSTOM.(CITYNAME) $19


GREETING CARDS Send your salutations - a happy birthday, merry tidings, or a simple “hello!” -in the most charming way possible. These delightful wood cards are more than stationery. They are gifts that last a lifetime. 4”x6” | Accompanied by 100% recycled kraft envelope | Laser cut from sustainable wood | Made in the USA Wholesale price: 5.5

LOVE

You & Me GC.L.040

Can’t Bear It GC.L.045

Love You a Ton GC.L.036

Compass GC.L.065

Heart Bloom GC.L.064

Main Squeeze GC.L.061

You’re A Catch GC.L.060

Wild About You GC.L.062

Patchwork Heart GC.L.041

My Sun Moon & Stars GC.L.049

XO Stacked GC.L.058

I Love You Floral GC.L.056

Love Always Heart GC.L.054

Favorite Person in the World GC.L.016

I Love You GC.L.018

Moon & Back GC.L.030

Penguin Love GC.L.010

I Carry Your Heart GC.L.002

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Love Balloons GC.L.055

XOXO Heart GC.L.029

Birds of a Feather GC.L.063

I Love You More GC.L.039

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Love Bouquet GC.L.057

You Are My Sunshine GC.L.025

Oh So Wonderful GC.L.017

Penguin Heart GC.L.042

Apple of My Eye GC.L.043

Love Mixed Pattern GC.L.059

Entirely Amazing GC.L.007

Bee’s Knees GC.L.031

Tandem Bike GC.L.050

Fox from The Little Prince GC.L.003

Love You Berry Much GC.L.051

Plenty of Fish GC.L.001

You Have My Heart GC.L.046

Sending You My Love GC.L.048


BIRTHDAY

Cactus Shape Birthday GC.BD.059

Birthday Wildflowers GC.BD.058

Dog Balloon GC.BD.024

Happy Bday Party Hat GC.BD.047

Birthday Party! GC.BD.045

Dog Shape Birthday GC.BD.048

Cat Shape Birthday GC.BD.049

Make a Wish! GC.BD.043

Birthday Cheer GC.BD.032

Ranunculus Birthday GC.BD.060

Cupcake GC.BD.035

Penguin Shape Birthday GC.BD.042

Flamingo Birthday GC.BD.055

Zodiac Bday - Cancer* GC.Z.CAN*

Ice Cream Sweet Bday GC.BD.056

Fiesta! Fiesta! GC.BD.040

Ice Cream Cones GC.BD.002

Let the Good Times Roll GC.BD.001

Happy Birthday Script GC.BD.044

Birthday Rainbow GC.BD.046

*FO R MO R E IN FO O N ZO D I AC D ESI G N S PL E A SE R EFER TO PAG E 22

Happy Bear-Day GC.BD.054

Yay! Birthday! GC.BD.038

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EVERYDAY

San Francisco, CA* GC.CUSTOM.SF

Pineapple GC.M.020

Thank You Bouquet GC.M.024

Surf Sun Sand GC.Q.002

Ultimate Adventurer GC.FD.015

Beautiful Mother GC.MD.013

Mom Floral Circle GC.MD.023

Bless this Nest GC.M.015

California* I Love You So GC.S.CA

Thank You Serif GC.M.019

MOM & DAD

Mother’s Day Script GC.MD.021

MOM Shape Card GC.MD.015

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Wonderful Mother GC.MD.019

Mom Retro GC.MD.025

Mother’s Day Blossoms GC.MD.026

*FO R MO R E IN FO O N CI T Y D ESI G N S PL E A SE R EFER TO PAG E 24

Mom Floral GC.MD.008

Love Beyond Measure GC.L.047

Mom Cursive GC.MD.011

Mom Wildflowers GC.MD.024

Mom Arrow GC.MD.007


Dad Galaxy GC.FD.017

Dad So Fly GC.FD.018

Ties & Socks GC.FD.011

Whiskey GC.FD.008

Happy Holidays GC.H.018

Dad Mixed Pattern GC.FD.016

DAD Shape Card GC.FD.012

Seasons Greeting’s GC.H.019

Peace Doves GC.H.024

Papa Bear GC.FD.003

Joyeux Noel GC.H.017

Shine Bright GC.H.030

Popcorn GC.FD.007

Dad Confetti GC.FD.013

Christmas Tree Shape GC.H.040

Holiday Airmail GC.H.015

Dashing Through the Snow GC.H.011

Penguin Shape Holiday GC.H.038

10


Always & Forever GC.W.009

Dear Little One GC.BB.003

Baby Penguin GC.BB.008

Happy Couple GC.W.011

Perfect Pair GC.W.008

Hello Baby GC.BB.006

Together Forever Floral GC.W.010

Twinkle Twinkle GC.BB.010

Mr. & Mrs. GC.W.005 Mr. & Mr. 006 / Mrs. & Mrs. 007

Flat Pack Easel A.001 (2.5 each)

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POP Display Small

POP Display Medium

12-1/4” W 8-1/4” H 9” D

19-3/4” W 13-3/4” H 14-3/8” D

Holds up to 8 card SKUs

Holds up to 9 card or journal SKUs

Wholesale Price: 32

Wholesale Price: 42


JOURNALS With hand-lettered sayings and playful patterns, our distinctly crafted journals are designed to be gifted. 5.25” x 7.25” | 80 sheets, 160 pages | Blank pages unless otherwise noted | Front cover laser cut from sustainable wood Navy leatherette back cover | Made in the USA | Wholesale price: 12

Bear J.PAT.51

Stag J.PAT.52

Silver Fox J.PAT.53

Giraffe J.PAT.54

Go Outside and Play J.Q.015

Live in the Sunshine J.Q.013

Drink the Wild Air J.Q.014

Swim the Sea J.Q.016

The Mountains are Calling J.Q.017

Protea J.PAT.55

Succulent J.PAT.15

Tidepools J.PAT.48

Desert Garden J.PAT.24

Birds of Paradise J.PAT.23

Pineapple J.PAT.10

Ranunculus J.PAT.41

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Fox J.PAT.28

Pyramid J.PAT.08

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Heart J.PAT.14

Cactus Bloom J.PAT.25

Quilt Diamond J.PAT.17

Mini Geo Tiles J.PAT.19

Coral Reef J.PAT.46

Octopus J.PAT.45

Agave J.PAT.49

Ice Cream J.PAT.16

Scallop Reflections J.PAT.20

Seahorse J.PAT.44

*FO R MO R E IN FO O N FLO R A L MO N O G R A M D ESI G N S PL E A SE R EFER TO PAG E 23

Dragonfruit J.PAT.50

Flamingo J.PAT.13

Fans J.PAT.21

Nautilus J.PAT.26


Conch J.PAT.27

Plumeria J.PAT.40

My Sunshine J.L.025

Rose Branches J.PAT.42

Peonies J.PAT.39

Banana Leaves J.PAT.37

Amazing Things J.Q.004

Ginkgo J.PAT.12

Aloe Bloom J.PAT.38

Floral Monogram - J* J.MGF.K*

Do What You Love J.Q.007

Eat Well Travel Often J.Q.10

Nautilus Shell Notes J.PAT.31

Pineapple Notes J.PAT.30

lined pages!

Beach Notes J.PAT.33

Bikes Notes J.PAT.36

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KEEPSAKE BOXES Made to store your most treasured memories. Every box is laser cut to perfection, making a thoughtful gift for weddings, baby showers, and everything in between. Note: Each box is unique due to the nature of our woods and comes in the pictured color. Dark Wood: Walnut | Light Wood: Alder | 9.5” x 7” x 3.5” | Beveled edges & hidden hinges | Laser cut from sustainable wood Made in the USA | Wholesale price: 49

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Coral Reef WB.PAT.009

I Carry Your Heart WB.L.002

You Are The World WB.L.005

Floral Heart WB.L.003

Ginkgo WB.PAT.006

Acorns WB.BB.001

You Are My Sunshine WB.L.006

Ever After WB.L.007

Patchwork Heart WB.PAT.001

Floral Monogram- A* WB.MGF.A*

Desert Garden WB.PAT.008

Love Never Ends WB.L.001

Square Tiles WB.PAT.005

Herringbone WB.PAT.004

Scallop (Dark) WB.PAT.003

*FO R MO R E IN FO O N FLO R A L MO N O G R A M D ESI G N S PL E A SE R EFER TO PAG E 23


WEDDING ALBUMS Filled with white linen pages and hand bound in our Los Angeles studio, these wood wedding guestbooks are a beautiful way to commemorate the most special of days. Luxurious blank white linen paper | 50 pages - 25 blank sheets | 8” x 10” Laser cut from sustainable wood | Made in the USA | Wholesale price: 42.5

Ever After A.W.005

Always & Forever A.W.010

Together Forever A.W.011

To Love & Cherish A.W.008

To Have & To Hold A.W.007

Mr. & Mrs. A.W.002

TABLE NUMBERS Our table numbers will elevate your wedding decor with a touch of nature. Choose from timeless florals or a modern desertscape. Sold in sets of 5 | 4”x6” | Packaged in kraft box with clear top Laser cut from sustainable wood | Made in the USA Wholesale price: 27

Floral Table Numbers (No. 1-5) | TN.001.1 | (No. 6-10) | TN.001.2

Botanical Table Numbers (No. 1-5) | TN.002.1 | (No. 6-10) | TN.002.2

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ORNAMENTS Get in the holiday spirit and trim the tree with mini versions of our most beloved designs. Sizes vary; longest measurement 4” | Laser cut from sustainable wood with luxe Italian ribbon | Packaging: Kraft box with clear top & festive white fill | Made in the USA | Wholesale price: 6

The Mountains are Calling O.042

Smitten O.038

Dove O.023

Custom City O.CUSTOM.[CITY NAME]*

Moon & Back O.005

Tandem Bike O.024

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Compass O.043

Baby’s 1st Christmas O.030

You & Me O.021

Love You A Ton O.011

Surf Sun Sand O.040

Wild About You O.039

*FO R MO R E IN FO O N CUS TOM CI T Y D ESI G N S PL E A SE R EFER TO PAG E 24

Patchwork Heart O.007

Floral Heart O.008

Meow-y Christmas O.020

Happy Paw-lidays O.019

Birch Trees O.037

Dear Little One O.002

Christmas Tree O.018

Penguin Holiday O.017


Lovebirds O.035

New York 0.034 Also available as LA, SF, & CHI

Ocean O.041 (Customizable — 18 SKU min)

Merry Christmas O.025

Bless This Nest O.016

Joy O.029

Perfect Pair O.015

Rocking Horse O.036

Peace O.028

Can’t Bear It O.013

HEIRLOOM ADVENT CALENDAR Deck the halls with our elegant advent calendar. Each element of the calendar is lovingly put together in our Los Angeles studio — from the hand-painted cotton bags, to the carefully trimmed and tied Italian ribbon. 72” x 8” (when hung in single row) | Laser engraved sustainable wood | Packaged in beautifully engraved Baltic birch box: 9” x 9” x 3.75” | Made in the USA | Wholesale price: 114

Advent Calendar ADV.001

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WOOD PRINTS Our wood prints look great on their own or framed on the wall. From inspiring words to playful patterns, these lovely art pieces can brighten up any and every home. 8” x 10” | Frame not included | Includes mounting adhesives | Select prints with colored backing (as pictured) | Laser cut from sustainable wood | Made in the USA | Wholesale price: 16

My Sun Moon & Stars WP.L.049

Twinkle Twinkle LIttle Star WP.BB.010

My Sunshine WP.L.025

Sweet Dreams Little One WP.BB.011

Eat Well Travel Often WP.Q.010

Dear Little One WP.BB.003

Patchwork Heart WP.L.041

Flamingo WP.PAT.13

Pineapple WP.PAT.10

GIFT TAGS Add an extra ounce of delight to all your presents with our wooden gift tags! Packaged in clear bag and sold in sets of 3 | 4”x1” | Red twine included | Laser cut from sustainable wood | Made in the USA Wholesale Price: 6

Yay Assorted GT.005

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With Love Assorted GT.007

XO Assorted GT.004

Holiday Assorted GT.009


CLIPBOARDS Our sophisticated clipboards were made to capture life’s daily lists and notes. Compact and refillable, these clipboards are a great addition to any desk or home. Clipboard: 5”x11.5” | Shrinkwrapped Notepad | Laser cut from sustainable wood | Made in the USA | Wholesale price: 14.5

Don’t Forget CB.001

Hello CB.002

Goals CB.003

To Do CB.004

Market List CB.005

TIC TAC TOE GAME SET A classic game for all ages, our tic tac toe board brings a premium twist to this beloved favorite. Made from luxe walnut wood and hand-glazed ceramic pieces, this design piece is a beautiful addition to any space. Board: 8”x8”, Pieces: 1.75” | 9 hand-glazed ceramic XO pieces | Board laser cut from sustainable wood | Made in the USA Wholesale price: 54

Tic Tac Toe TTT.001

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COASTERS Set the table with our timeless designs! These coasters bring our favorites to life in a refreshing and functional way. Thick, hardwood coasters | 4� diameter | Packaging: Kraft box with clear top | Laser cut from sustainable wood | Made in the USA | Wholesale price: 19

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*Custom City C.CUSTOM.(CITYNAME)

Pineapple C.PAT.006

Botanical C.PAT.011

Wedding C.W.001

Floral C.PAT.013

Starburst C.PAT.010

Scallop Traditional C.PAT.002

Bikes C.PAT.009

Shells C.PAT.008


ZODIAC SERIES Our zodiac collection draws inspiration from the beauty of the universe around us. The perfect gift for any and every occasion, these whimsical and ornate designs are available across all product lines. Available as : Coasters, Journals, Greeting Cards, and Keepsake Boxes

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FLORAL MONOGRAM SERIES Our floral monogram collection takes inspiration from the delicate appeal of nature. The botanical styling of our Floral Monogram collection encases your special letter in a unique flower that begins with the same letter. The best part is that our monograms are available across all product lines to make the perfect personalized keepsake gift. Available as : Coasters, Journals, Greeting Cards, and Keepsake Boxes

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CUSTOM WORK We also are excited to offer fully custom work. If you have a design in mind, contact us at custom@cardtorial.com. There is a $100 set-up fee and all you need to do is send us your design!

Chihuly Garden and Glass

Silver Oak

Bad Hunter

Hemleva

Chihuly Garden and Glass

Terranea Resort

CUSTOM CITIES & STATES They say that home is where the heart is, so we’re celebrating yours! Showing off your hometown pride has never been so fun. No set-up fee | 12 piece minimum per SKU

Greeting Cards GC.CUSTOM.(CITYNAME) $5.5

Ornaments O.CUSTOM.(CITYNAME) $6

Journals J.CUSTOM.(CITYNAME) $12

*FO R MO R E IN FO O N CUS TOM IZ A B L E D ESI G N S PL E A SE R EFER TO P G . 05

Coasters C.CUSTOM.(CITYNAME) $19

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TERMS & POLICIES

TURNAROUND

PRICING Item

Wholesale Price

Minimum

Greeting Cards

5.5

4

Journals

12

4

Frames

24

2

Ornaments

6

4

Coaster Set

19

2

Keepsake Boxes

49

2

Table Numbers

27

2

Wedding Albums

42.5

2

Baby Book

48

2

Advent Calendar

114

2

Tic Tac Toe

54

2

Wood Prints

16

2

Clipboards

14.5

2

Gift Tags (set of 3)

6

4

Easels

2.5

4

ORDER REQUIREMENTS $200 minimum for opening orders $100 minimum for reorders

PAYMENT Payments can be made by check or credit card. A ll payments are processed at time of shipment. L ate payments incur a late fee of 10% per month.

ACCOUNTS RECEIVABLE A ll accounts that are ex tended terms are expected to pay invoices in full on or before their due date by check or direct deposit. Please do not hesitate to reach out with regards to your account and invoices .

CONTACT CARDTORIAL 14311 Cerise Ave., Suite 206 Haw thorne, C A 90250 Phone: 323.892.1887 (9am-5 pm PT M-F ) Email: info @cardtorial.com Website: w w w.cardtorial.com

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You should expect to receive order conf irmation within 1 business day of receipt of your order. We aim to ship orders within 2 week s (or sooner) of your order conf irmation. Turnaround times may var y depending on season; we will notif y you upon receipt of your order if a longer turnaround is required. Please contact us if you have any questions regarding your expected ship date.

SHIPPING Shipping will be included in your f inal invoice. Cardtorial ships via UPS G round or USPS Priorit y, unless other wise requested. Please note Cardtorial is not responsible for any carrier delays . Orders will be shipped from our Los A ngeles studio.

RETURNS + EXCHANGES Please note all sales are f inal. Order cancellations will be subject to a 20% restocking fee. Incorrectly shipped items or items damaged in transit must be repor ted by phone or email within 5 business days of receipt and postmarked within 5 business days of repor t. A ll merchandise must be returned unused and unopened.

EXCLUSIVITY We are sensitive to our boutique retailers and their shopping territor y, but cannot guarantee exclusivit y. Please check our store listings to make sure there are no other retailers in your immediate vicinit y.

DISCLOSURES Prices are subject to change without notice. A ll products subject to availabilit y. Due to changes in production runs , products may var y slightly from photographs .

SHOWROOM Karen A lweil Studio 1933 S . Broadway, Suite 8 48 Los A ngeles , C A 90007 Phone: 213.746 . 5363 Orders: 800.600. 3 458 Fax: 213.746 . 5 414 Email: info @karenalweilstudio.com

QUESTIONS? Please feel free to contact us via email at info @cardtorial.com or by phone at 323.892.1887 with any questions you may have.


LIVE IN THE SUNSHINE RALPH WALDO EMERSON

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W W W.C A R DTO R I A L .CO M | I N F O @ C A R DTO R I A L .CO M | 3 2 3 .8 9 2 .1 8 8 7 | @ C A R DTO R I A L


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