2018 CATALOG
TABLE OF CONTENTS 03 04 05 06 12 15 16 17 19 20 21 22 23 24 25
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Frames Baby Memory Book Customizable Designs Greeting Cards Journals Keepsake Boxes Wedding Albums & Table Numbers Ornaments & Advent Calendar Wood Prints & Gift Tags Clipboards & Tic Tac Toe Coasters Zodiac Series Floral Monogram Series Custom Work Pricing, Terms & Policies
ABOUT US We love paper goods so much that we took them back to their roots. These tokens from friends and loved ones are pieces to hold in your hands and keep close to your heart. Each piece is handcrafted and laser cut from beautiful, sustainable wood and will be treasured for years to come. This new year, we are thrilled to introduce two products that truly get to the heart of what we’re all about here at Cardtorial: a passion for preserving memories and celebrating the people and places we love. With that in mind and inspiring our design process, we have crafted a gorgeous, modern baby book, sure to become a treasured family keepsake passed on from one generation to the next. We designed each and every spread with great care, from its charming watercolor-inspired design to the open-ended prompts featured on each page (which are sure to cure even the worst case of writer’s block!). Coming out of that same desire to celebrate the special moments in our lives, we are so happy to introduce our very first line of wooden picture frames. In the past, it has always been a challenge to find a picture frame that checks all the boxes: beautiful, high-quality, made in the USA and of sustainably-sourced materials— so we decided to make our own! Our frame is meant to be a treasured item...almost as special as the memory itself. Entering our seventh year, our small business has grown from a one-woman operation into a team of eight creative and strong women. As I look back to where Cardtorial started, I am grateful to have had the opportunity to grow the brand in thoughtful and creative ways. Thank you for supporting us in our journey to create beautiful products and to bring people closer together. XO, Yvonne
CONTACT US
SHOWROOMS
CARDTORIAL 14311 Cerise Ave., Suite 206 Hawthorne, CA 90250
LOS ANGELES Karen Alweil Studio 1933 S. Broadway, Suite 848 Los Angeles, CA 90007
P. 323.892.1887 wholesale@cardtorial.com info@cardtorial.com www.cardtorial.com
P. 213.746.5363 F. 213.746.5414 Orders. 800.600.3458
ATL ANTA Karen Alweil Studio AmericasMart Building 1 240 Peachtree Street NW Showroom #10-E2 Atlanta, GA 30303 P: 404.749.5122 F: 404.749.5123 Orders. 800.600.3458 info@karenalweilstudio.com karenalweilstudio.com
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FRAMES These days, so many of our photos are taken and just as quickly forgotten. Get your photos out of the Cloud, and into our modern take on the classic picture frame! With plenty of designs and the option to be either hung or displayed tabletop, this timeless frame will fit perfectly into your life, allowing you to celebrate the people and places you love on a daily basis. Fits 5”x7” photo (without mat) | Outer dimensions 9.5” x 7.5” | Shatter-proof acrylic, grooves for hanging, and easel back for standing | Laser engraved sustainable wood | Made in the USA | Wholesale price: 24
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Acorns F.001
Dear Little One F.003
Nautical F.004
Ever After F.005
Love Floral F.006
Botanical F.007
Ocean F.008
Geo Tiles F.009
Scallop F.010
Bikes F.012
Eat Well Travel Often F.014
Ginkgo F.011
Hello Baby F.002
Starburst F.013
BABY MEMORY BOOK Beautiful, modern, and meant to be filled with memories, our baby books are the perfect gift for new parents. Filled with 40 pages of thoughtful, open-ended prompts, this book is the perfect way to preserve and share your most cherished memories. Luxurious white linen paper | Featuring watercolor design and written prompts | 40 pages - 20 sheets | 8” x 10” | Laser cut from sustainable wood | Made in the USA | Wholesale price: 48
MONTHS FIVE you r favorite thing s are
Ins e rt P ict ure He re
weig ht heig ht
dear l ittl e o n e , this is how you’ve changed our lives ♡
May You Grow A.BB.001
Insert Picture Here
Mil esto nes look how far you’ve come! fir s t s m il e
fir s t t i m e you c r awl e d
fir s t l aug h / g ig g l e
f i r s t wo r d s
fir s t s o l id fo o d
fi r s t h a i r c u t
fir s t t im e you s at u p
first steps
Ins e rt P ict ure He re
Dear Little One A.BB.002
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CUSTOMIZABLE DESIGNS You’re passionate about where you’re from, and with good reason! Celebrate that passion with our new customizable adventure designs, perfect for appreciating your home (and your love of the great outdoors). We’ve got something that fits any place, in all 50 states. No set-up fee | 12 piece minimum per SKU Customize any of our designs with the name of your hometown, state, or a favorite place to vacation!
Drink the Wild Air GC.M.026.(CIT YNAME)
Swim The Sea GC.M.028.(CIT YNAME)
Drink the Wild Air J.Q.014.(CITYNAME)
Swim the Sea J.Q.016.(CITYNAME)
Live in the Sunshine GC.M.025.(CIT YNAME)
Thr Mountains are Calling GC.M.029.(CIT YNAME)
Live in the Sunshine J.Q.013.(CITYNAME)
The Mountains are Calling J.Q.017.(CITYNAME)
Go Outside and Play GC.M.027.(CIT YNAME)
Go Outside and Play J.Q.015.(CITYNAME)
CUSTOM CITIES & STATES
Greeting Cards GC.CUSTOM.(CITYNAME) $5.5
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Ornaments O.CUSTOM.(CITYNAME) $6
Journals J.CUSTOM.(CITYNAME) $12
*FO R MO R E CUS TOM CI T Y/S TAT E IN FO PL E A SE R EFER TO PAG E 24
Coasters C.CUSTOM.(CITYNAME) $19
GREETING CARDS Send your salutations - a happy birthday, merry tidings, or a simple “hello!” -in the most charming way possible. These delightful wood cards are more than stationery. They are gifts that last a lifetime. 4”x6” | Accompanied by 100% recycled kraft envelope | Laser cut from sustainable wood | Made in the USA Wholesale price: 5.5
LOVE
You & Me GC.L.040
Can’t Bear It GC.L.045
Love You a Ton GC.L.036
Compass GC.L.065
Heart Bloom GC.L.064
Main Squeeze GC.L.061
You’re A Catch GC.L.060
Wild About You GC.L.062
Patchwork Heart GC.L.041
My Sun Moon & Stars GC.L.049
XO Stacked GC.L.058
I Love You Floral GC.L.056
Love Always Heart GC.L.054
Favorite Person in the World GC.L.016
I Love You GC.L.018
Moon & Back GC.L.030
Penguin Love GC.L.010
I Carry Your Heart GC.L.002
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Love Balloons GC.L.055
XOXO Heart GC.L.029
Birds of a Feather GC.L.063
I Love You More GC.L.039
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Love Bouquet GC.L.057
You Are My Sunshine GC.L.025
Oh So Wonderful GC.L.017
Penguin Heart GC.L.042
Apple of My Eye GC.L.043
Love Mixed Pattern GC.L.059
Entirely Amazing GC.L.007
Bee’s Knees GC.L.031
Tandem Bike GC.L.050
Fox from The Little Prince GC.L.003
Love You Berry Much GC.L.051
Plenty of Fish GC.L.001
You Have My Heart GC.L.046
Sending You My Love GC.L.048
BIRTHDAY
Cactus Shape Birthday GC.BD.059
Birthday Wildflowers GC.BD.058
Dog Balloon GC.BD.024
Happy Bday Party Hat GC.BD.047
Birthday Party! GC.BD.045
Dog Shape Birthday GC.BD.048
Cat Shape Birthday GC.BD.049
Make a Wish! GC.BD.043
Birthday Cheer GC.BD.032
Ranunculus Birthday GC.BD.060
Cupcake GC.BD.035
Penguin Shape Birthday GC.BD.042
Flamingo Birthday GC.BD.055
Zodiac Bday - Cancer* GC.Z.CAN*
Ice Cream Sweet Bday GC.BD.056
Fiesta! Fiesta! GC.BD.040
Ice Cream Cones GC.BD.002
Let the Good Times Roll GC.BD.001
Happy Birthday Script GC.BD.044
Birthday Rainbow GC.BD.046
*FO R MO R E IN FO O N ZO D I AC D ESI G N S PL E A SE R EFER TO PAG E 22
Happy Bear-Day GC.BD.054
Yay! Birthday! GC.BD.038
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EVERYDAY
San Francisco, CA* GC.CUSTOM.SF
Pineapple GC.M.020
Thank You Bouquet GC.M.024
Surf Sun Sand GC.Q.002
Ultimate Adventurer GC.FD.015
Beautiful Mother GC.MD.013
Mom Floral Circle GC.MD.023
Bless this Nest GC.M.015
California* I Love You So GC.S.CA
Thank You Serif GC.M.019
MOM & DAD
Mother’s Day Script GC.MD.021
MOM Shape Card GC.MD.015
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Wonderful Mother GC.MD.019
Mom Retro GC.MD.025
Mother’s Day Blossoms GC.MD.026
*FO R MO R E IN FO O N CI T Y D ESI G N S PL E A SE R EFER TO PAG E 24
Mom Floral GC.MD.008
Love Beyond Measure GC.L.047
Mom Cursive GC.MD.011
Mom Wildflowers GC.MD.024
Mom Arrow GC.MD.007
Dad Galaxy GC.FD.017
Dad So Fly GC.FD.018
Ties & Socks GC.FD.011
Whiskey GC.FD.008
Happy Holidays GC.H.018
Dad Mixed Pattern GC.FD.016
DAD Shape Card GC.FD.012
Seasons Greeting’s GC.H.019
Peace Doves GC.H.024
Papa Bear GC.FD.003
Joyeux Noel GC.H.017
Shine Bright GC.H.030
Popcorn GC.FD.007
Dad Confetti GC.FD.013
Christmas Tree Shape GC.H.040
Holiday Airmail GC.H.015
Dashing Through the Snow GC.H.011
Penguin Shape Holiday GC.H.038
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Always & Forever GC.W.009
Dear Little One GC.BB.003
Baby Penguin GC.BB.008
Happy Couple GC.W.011
Perfect Pair GC.W.008
Hello Baby GC.BB.006
Together Forever Floral GC.W.010
Twinkle Twinkle GC.BB.010
Mr. & Mrs. GC.W.005 Mr. & Mr. 006 / Mrs. & Mrs. 007
Flat Pack Easel A.001 (2.5 each)
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POP Display Small
POP Display Medium
12-1/4” W 8-1/4” H 9” D
19-3/4” W 13-3/4” H 14-3/8” D
Holds up to 8 card SKUs
Holds up to 9 card or journal SKUs
Wholesale Price: 32
Wholesale Price: 42
JOURNALS With hand-lettered sayings and playful patterns, our distinctly crafted journals are designed to be gifted. 5.25” x 7.25” | 80 sheets, 160 pages | Blank pages unless otherwise noted | Front cover laser cut from sustainable wood Navy leatherette back cover | Made in the USA | Wholesale price: 12
Bear J.PAT.51
Stag J.PAT.52
Silver Fox J.PAT.53
Giraffe J.PAT.54
Go Outside and Play J.Q.015
Live in the Sunshine J.Q.013
Drink the Wild Air J.Q.014
Swim the Sea J.Q.016
The Mountains are Calling J.Q.017
Protea J.PAT.55
Succulent J.PAT.15
Tidepools J.PAT.48
Desert Garden J.PAT.24
Birds of Paradise J.PAT.23
Pineapple J.PAT.10
Ranunculus J.PAT.41
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Fox J.PAT.28
Pyramid J.PAT.08
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Heart J.PAT.14
Cactus Bloom J.PAT.25
Quilt Diamond J.PAT.17
Mini Geo Tiles J.PAT.19
Coral Reef J.PAT.46
Octopus J.PAT.45
Agave J.PAT.49
Ice Cream J.PAT.16
Scallop Reflections J.PAT.20
Seahorse J.PAT.44
*FO R MO R E IN FO O N FLO R A L MO N O G R A M D ESI G N S PL E A SE R EFER TO PAG E 23
Dragonfruit J.PAT.50
Flamingo J.PAT.13
Fans J.PAT.21
Nautilus J.PAT.26
Conch J.PAT.27
Plumeria J.PAT.40
My Sunshine J.L.025
Rose Branches J.PAT.42
Peonies J.PAT.39
Banana Leaves J.PAT.37
Amazing Things J.Q.004
Ginkgo J.PAT.12
Aloe Bloom J.PAT.38
Floral Monogram - J* J.MGF.K*
Do What You Love J.Q.007
Eat Well Travel Often J.Q.10
Nautilus Shell Notes J.PAT.31
Pineapple Notes J.PAT.30
lined pages!
Beach Notes J.PAT.33
Bikes Notes J.PAT.36
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KEEPSAKE BOXES Made to store your most treasured memories. Every box is laser cut to perfection, making a thoughtful gift for weddings, baby showers, and everything in between. Note: Each box is unique due to the nature of our woods and comes in the pictured color. Dark Wood: Walnut | Light Wood: Alder | 9.5” x 7” x 3.5” | Beveled edges & hidden hinges | Laser cut from sustainable wood Made in the USA | Wholesale price: 49
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Coral Reef WB.PAT.009
I Carry Your Heart WB.L.002
You Are The World WB.L.005
Floral Heart WB.L.003
Ginkgo WB.PAT.006
Acorns WB.BB.001
You Are My Sunshine WB.L.006
Ever After WB.L.007
Patchwork Heart WB.PAT.001
Floral Monogram- A* WB.MGF.A*
Desert Garden WB.PAT.008
Love Never Ends WB.L.001
Square Tiles WB.PAT.005
Herringbone WB.PAT.004
Scallop (Dark) WB.PAT.003
*FO R MO R E IN FO O N FLO R A L MO N O G R A M D ESI G N S PL E A SE R EFER TO PAG E 23
WEDDING ALBUMS Filled with white linen pages and hand bound in our Los Angeles studio, these wood wedding guestbooks are a beautiful way to commemorate the most special of days. Luxurious blank white linen paper | 50 pages - 25 blank sheets | 8” x 10” Laser cut from sustainable wood | Made in the USA | Wholesale price: 42.5
Ever After A.W.005
Always & Forever A.W.010
Together Forever A.W.011
To Love & Cherish A.W.008
To Have & To Hold A.W.007
Mr. & Mrs. A.W.002
TABLE NUMBERS Our table numbers will elevate your wedding decor with a touch of nature. Choose from timeless florals or a modern desertscape. Sold in sets of 5 | 4”x6” | Packaged in kraft box with clear top Laser cut from sustainable wood | Made in the USA Wholesale price: 27
Floral Table Numbers (No. 1-5) | TN.001.1 | (No. 6-10) | TN.001.2
Botanical Table Numbers (No. 1-5) | TN.002.1 | (No. 6-10) | TN.002.2
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ORNAMENTS Get in the holiday spirit and trim the tree with mini versions of our most beloved designs. Sizes vary; longest measurement 4” | Laser cut from sustainable wood with luxe Italian ribbon | Packaging: Kraft box with clear top & festive white fill | Made in the USA | Wholesale price: 6
The Mountains are Calling O.042
Smitten O.038
Dove O.023
Custom City O.CUSTOM.[CITY NAME]*
Moon & Back O.005
Tandem Bike O.024
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Compass O.043
Baby’s 1st Christmas O.030
You & Me O.021
Love You A Ton O.011
Surf Sun Sand O.040
Wild About You O.039
*FO R MO R E IN FO O N CUS TOM CI T Y D ESI G N S PL E A SE R EFER TO PAG E 24
Patchwork Heart O.007
Floral Heart O.008
Meow-y Christmas O.020
Happy Paw-lidays O.019
Birch Trees O.037
Dear Little One O.002
Christmas Tree O.018
Penguin Holiday O.017
Lovebirds O.035
New York 0.034 Also available as LA, SF, & CHI
Ocean O.041 (Customizable — 18 SKU min)
Merry Christmas O.025
Bless This Nest O.016
Joy O.029
Perfect Pair O.015
Rocking Horse O.036
Peace O.028
Can’t Bear It O.013
HEIRLOOM ADVENT CALENDAR Deck the halls with our elegant advent calendar. Each element of the calendar is lovingly put together in our Los Angeles studio — from the hand-painted cotton bags, to the carefully trimmed and tied Italian ribbon. 72” x 8” (when hung in single row) | Laser engraved sustainable wood | Packaged in beautifully engraved Baltic birch box: 9” x 9” x 3.75” | Made in the USA | Wholesale price: 114
Advent Calendar ADV.001
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WOOD PRINTS Our wood prints look great on their own or framed on the wall. From inspiring words to playful patterns, these lovely art pieces can brighten up any and every home. 8” x 10” | Frame not included | Includes mounting adhesives | Select prints with colored backing (as pictured) | Laser cut from sustainable wood | Made in the USA | Wholesale price: 16
My Sun Moon & Stars WP.L.049
Twinkle Twinkle LIttle Star WP.BB.010
My Sunshine WP.L.025
Sweet Dreams Little One WP.BB.011
Eat Well Travel Often WP.Q.010
Dear Little One WP.BB.003
Patchwork Heart WP.L.041
Flamingo WP.PAT.13
Pineapple WP.PAT.10
GIFT TAGS Add an extra ounce of delight to all your presents with our wooden gift tags! Packaged in clear bag and sold in sets of 3 | 4”x1” | Red twine included | Laser cut from sustainable wood | Made in the USA Wholesale Price: 6
Yay Assorted GT.005
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With Love Assorted GT.007
XO Assorted GT.004
Holiday Assorted GT.009
CLIPBOARDS Our sophisticated clipboards were made to capture life’s daily lists and notes. Compact and refillable, these clipboards are a great addition to any desk or home. Clipboard: 5”x11.5” | Shrinkwrapped Notepad | Laser cut from sustainable wood | Made in the USA | Wholesale price: 14.5
Don’t Forget CB.001
Hello CB.002
Goals CB.003
To Do CB.004
Market List CB.005
TIC TAC TOE GAME SET A classic game for all ages, our tic tac toe board brings a premium twist to this beloved favorite. Made from luxe walnut wood and hand-glazed ceramic pieces, this design piece is a beautiful addition to any space. Board: 8”x8”, Pieces: 1.75” | 9 hand-glazed ceramic XO pieces | Board laser cut from sustainable wood | Made in the USA Wholesale price: 54
Tic Tac Toe TTT.001
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COASTERS Set the table with our timeless designs! These coasters bring our favorites to life in a refreshing and functional way. Thick, hardwood coasters | 4� diameter | Packaging: Kraft box with clear top | Laser cut from sustainable wood | Made in the USA | Wholesale price: 19
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*Custom City C.CUSTOM.(CITYNAME)
Pineapple C.PAT.006
Botanical C.PAT.011
Wedding C.W.001
Floral C.PAT.013
Starburst C.PAT.010
Scallop Traditional C.PAT.002
Bikes C.PAT.009
Shells C.PAT.008
ZODIAC SERIES Our zodiac collection draws inspiration from the beauty of the universe around us. The perfect gift for any and every occasion, these whimsical and ornate designs are available across all product lines. Available as : Coasters, Journals, Greeting Cards, and Keepsake Boxes
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FLORAL MONOGRAM SERIES Our floral monogram collection takes inspiration from the delicate appeal of nature. The botanical styling of our Floral Monogram collection encases your special letter in a unique flower that begins with the same letter. The best part is that our monograms are available across all product lines to make the perfect personalized keepsake gift. Available as : Coasters, Journals, Greeting Cards, and Keepsake Boxes
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CUSTOM WORK We also are excited to offer fully custom work. If you have a design in mind, contact us at custom@cardtorial.com. There is a $100 set-up fee and all you need to do is send us your design!
Chihuly Garden and Glass
Silver Oak
Bad Hunter
Hemleva
Chihuly Garden and Glass
Terranea Resort
CUSTOM CITIES & STATES They say that home is where the heart is, so we’re celebrating yours! Showing off your hometown pride has never been so fun. No set-up fee | 12 piece minimum per SKU
Greeting Cards GC.CUSTOM.(CITYNAME) $5.5
Ornaments O.CUSTOM.(CITYNAME) $6
Journals J.CUSTOM.(CITYNAME) $12
*FO R MO R E IN FO O N CUS TOM IZ A B L E D ESI G N S PL E A SE R EFER TO P G . 05
Coasters C.CUSTOM.(CITYNAME) $19
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TERMS & POLICIES
TURNAROUND
PRICING Item
Wholesale Price
Minimum
Greeting Cards
5.5
4
Journals
12
4
Frames
24
2
Ornaments
6
4
Coaster Set
19
2
Keepsake Boxes
49
2
Table Numbers
27
2
Wedding Albums
42.5
2
Baby Book
48
2
Advent Calendar
114
2
Tic Tac Toe
54
2
Wood Prints
16
2
Clipboards
14.5
2
Gift Tags (set of 3)
6
4
Easels
2.5
4
ORDER REQUIREMENTS $200 minimum for opening orders $100 minimum for reorders
PAYMENT Payments can be made by check or credit card. A ll payments are processed at time of shipment. L ate payments incur a late fee of 10% per month.
ACCOUNTS RECEIVABLE A ll accounts that are ex tended terms are expected to pay invoices in full on or before their due date by check or direct deposit. Please do not hesitate to reach out with regards to your account and invoices .
CONTACT CARDTORIAL 14311 Cerise Ave., Suite 206 Haw thorne, C A 90250 Phone: 323.892.1887 (9am-5 pm PT M-F ) Email: info @cardtorial.com Website: w w w.cardtorial.com
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You should expect to receive order conf irmation within 1 business day of receipt of your order. We aim to ship orders within 2 week s (or sooner) of your order conf irmation. Turnaround times may var y depending on season; we will notif y you upon receipt of your order if a longer turnaround is required. Please contact us if you have any questions regarding your expected ship date.
SHIPPING Shipping will be included in your f inal invoice. Cardtorial ships via UPS G round or USPS Priorit y, unless other wise requested. Please note Cardtorial is not responsible for any carrier delays . Orders will be shipped from our Los A ngeles studio.
RETURNS + EXCHANGES Please note all sales are f inal. Order cancellations will be subject to a 20% restocking fee. Incorrectly shipped items or items damaged in transit must be repor ted by phone or email within 5 business days of receipt and postmarked within 5 business days of repor t. A ll merchandise must be returned unused and unopened.
EXCLUSIVITY We are sensitive to our boutique retailers and their shopping territor y, but cannot guarantee exclusivit y. Please check our store listings to make sure there are no other retailers in your immediate vicinit y.
DISCLOSURES Prices are subject to change without notice. A ll products subject to availabilit y. Due to changes in production runs , products may var y slightly from photographs .
SHOWROOM Karen A lweil Studio 1933 S . Broadway, Suite 8 48 Los A ngeles , C A 90007 Phone: 213.746 . 5363 Orders: 800.600. 3 458 Fax: 213.746 . 5 414 Email: info @karenalweilstudio.com
QUESTIONS? Please feel free to contact us via email at info @cardtorial.com or by phone at 323.892.1887 with any questions you may have.
LIVE IN THE SUNSHINE RALPH WALDO EMERSON
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W W W.C A R DTO R I A L .CO M | I N F O @ C A R DTO R I A L .CO M | 3 2 3 .8 9 2 .1 8 8 7 | @ C A R DTO R I A L