2018 CATALOG
TABLE OF CONTENTS 03 05 06 07 13 16 17 18 19 20 21 22
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Ornaments Frames Advent Calender & Baby Book Greeting Cards Journals Keepsake Boxes Coasters Wedding & Tic Tac Toe Wood Prints & Clipboards Floral Monogram & Zodiac Series Custom Work Pricing, Terms & Policies
ABOUT US We love paper goods so much we took them back to their roots. These tokens from friends and loved ones are pieces to hold in your hands and keep close to your heart. Each piece is handcrafted by our team in Los Angeles and will be treasured for years to come. Designing for the holidays is something we look forward to every year. What brings up warm feelings and happy memories quite like the holiday season? We wanted to create something to capture the joy, excitement, and festivity that is the best of the holiday season. This season, we are thrilled to debut our line of colorful and delightful ceramic ornaments. Building upon the popularity of our wooden ornaments, ceramics felt like a natural extension of our work — providing us the opportunity to infuse color and brightness into the line and further explore a new medium. We are also so excited to introduce a fresh batch of new birthday cards this season. In a way, birthday cards represent the essence of Cardtorial—a small envelope full of joy and fun, sent to a loved one to celebrate their big day. We cannot wait to hear what you think! As our team has grown and developed this year (our 7th year in business!), we’ve had our most creative, energetic year ever. As we begin to work more with new materials and colors, and continue to expand the brand in thoughtful new ways, we want to thank you for supporting us in our journey to create beautiful products and to bring people closer together. XO, Yvonne
CONTACT US
SHOWROOMS
CARDTORIAL 14311 Cerise Ave., Suite 206 Hawthorne, CA 90250
LOS ANGELES Karen Alweil Studio 1933 S. Broadway, Suite 848 Los Angeles, CA 90007
P. 323.892.1887 wholesale@cardtorial.com info@cardtorial.com www.cardtorial.com
P. 213.746.5363 F. 213.746.5414 Orders. 800.600.3458
ATL ANTA Karen Alweil Studio AmericasMart Building 1 240 Peachtree Street NW Showroom #10-E2 Atlanta, GA 30303 P: 404.749.5122 F: 404.749.5123 Orders. 800.600.3458 info@karenalweilstudio.com karenalweilstudio.com
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ORNAMENTS Get in the holiday spirit and trim the tree with miniature versions of our most beloved designs and classic holiday shapes in colorful ceramic. Sizes vary; longest measurement 4� | Laser cut from sustainable wood or hand dipped ceramic pieces, tied with luxe Italian ribbon | Packaging: Kraft box with clear top & festive white fill | Made in the USA | Wholesale price: 6 (wood); 12 (ceramic)
CERAMIC
Christmas Tree OC.005
Bird OC.004
Star OC.003
Circle--Crackle OC.001
Circle--Pink OC.011
Cactus OC.009
Crescent OC.007
Heart OC.002
Mountain OC.006
Sunrise OC.008
Horse OC.010
Snowfall Tree O.045
Starburst Star O.046
Winter Bird O.047
WOOD
Cactus Shape O.044
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Poinsettia O.048
Patchwork Heart O.007
Floral Heart O.008
Love You A Ton O.011
Moon & Back O.005
Lovebirds O.035
Tandem Bike O.024
Can’t Bear It O.013
Dove O.023
Meow-y Christmas O.020
Happy Paw-lidays O.019
Christmas Tree O.018
Penguin Holiday O.017
Birch Trees O.037
Merry Christmas Script O.025
The Mountains are Calling O.042
Surf Sun Sand O.040
New York 0.034 Also available as LA, SF, & CHI
Custom City* O.CUSTOM.[CITY NAME]*
Dear Little One O.002
Baby’s 1st Christmas O.030
Rocking Horse O.036
Compass O.043
You & Me O.021
*FO R MO R E IN FO O N CUS TOM CI T Y D ESI G N S PL E A SE R EFER TO PAG E 2 1
Smitten O.038
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FRAMES Get your photos out of the Cloud, and into our modern take on the classic picture frame! With the option to be either hung or displayed tabletop, this timeless frame allows you to celebrate the people and places you love on a daily basis. Fits 5”x7” photo (without mat) | Outer dimensions 9.5” x 7.5” | Shatter-proof acrylic, grooves for hanging, and easel back for standing | Laser engraved sustainable wood | Made in the USA | Wholesale price: 24
Folksy Floral F.015
Ornaments F.018
Botanical F.007
Ginkgo F.011
Ever After F.005
Love Floral F.006
Ocean F.008
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Nautical F.004
Holiday Pattern F.017
Geo Tiles F.009
Poinsettia F.016
Starburst F.013
Eat Well Travel Often F.014
Bikes F.012
Acorns F.001
Dear Little One F.003
HEIRLOOM ADVENT CALENDAR Deck the halls with our elegant advent calendar. Each element of the calendar is lovingly put together in our Los Angeles studio — from the hand-painted cotton bags, to the carefully trimmed and tied Italian ribbon. Dimensions: 72” x 8” (when hung in single row) | Laser engraved sustainable wood | Included in each box: 25 hand-painted cotton bags, wood tiles 1-25, sage & forest green Italian ribbon, 72” leather cord (arrives assembled & ready to hang) | Packaged in beautifully engraved Baltic birch box: 9” x 9” x 3.75” | Made in the USA | Wholesale price: 114
Advent Calendar ADV.001
BABY MEMORY BOOK Filled with 40 pages of thoughtful, open-ended prompts, this book is the perfect way to preserve and share your most cherished memories. Luxurious white linen paper | Featuring watercolor design and written prompts | 40 pages - 20 sheets | 8” x 10” | Laser cut from sustainable wood | Made in the USA | Wholesale price: 48 FIVE
MONTHS
your favo r i t e t h i ng s ar e
I n s e r t P i ct u r e H e r e
weight height
de ar li ttle o n e , this is how you’ve changed our lives ♡
May You Grow A.BB.001
Inse rt Pictu re He re
Mi l e s t one s look how far you’ve come! fir st sm il e
fir st t im e you cr aw l ed
fir st l aug h / g ig g l e
fir st wo r d s
fir st so l id fo o d
fir st h air cu t
fir st t im e you sat u p
fir st st ep s
I n s e r t P i ct ur e H e r e
Dear Little One A.BB.002
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GREETING CARDS Send your salutations - a happy birthday, merry tidings, or a simple “hello!” -in the most charming way possible. These delightful wood cards are more than stationery. They are gifts that last a lifetime. 4”x6” | Accompanied by 100% recycled kraft envelope | Laser cut from sustainable wood | Made in the USA Wholesale price: 5.5
LOVE
You & Me GC.L.040
Mates for Life GC.L.066
Flower Bloom GC.L.064
Patchwork Heart GC.L.041
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Until the End GC.L.067
Main Squeeze GC.L.061
My Sun Moon & Stars GC.L.049
Can’t Bear It GC.L.045
Love You a Ton GC.L.036
Big Dipper GC.L.068
Lift Me Up GC.L.069
You’re A Catch GC.L.060
Wild About You GC.L.062
XO Stacked GC.L.058
I Carry Your Heart GC.L.002
Moon & Back GC.L.030
Penguin Love GC.L.010
Compass GC.L.065
I Love You More GC.L.039
You Are My Sunshine GC.L.025
XOXO Heart GC.L.029
Love Always Heart GC.L.054
Favorite Person in the World GC.L.016
Oh So Wonderful GC.L.017
Plenty of Fish GC.L.001
Bee’s Knees GC.L.031
Fox from The Little Prince GC.L.003
Penguin Heart GC.L.042
I Love You Floral GC.L.056
Love Mixed Pattern GC.L.059
You Have My Heart GC.L.046
Entirely Amazing GC.L.007
Tandem Bike GC.L.050
Love Balloons GC.L.055
Love You Berry Much GC.L.051
I Love You GC.L.018
Sending You My Love GC.L.048
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BIRTHDAY
You’re a Babe! GC.BD.061
Balloon Shape GC.BD.065
Dog Shape Birthday GC.BD.048
Cat Shape Birthday GC.BD.049
Dog Balloon GC.BD.024
Birthday Party! GC.BD.045
Birthday Cheer GC.BD.032
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Cactus Shape Birthday GC.BD.059
Birthday Rainbow GC.BD.046
You’re Growing Beautifully GC.BD.062
Desert Garden Birthday GC.BD.063
Zodiac Bday - Cancer* GC.Z.CAN*
Happy Bday Party Hat GC.BD.047
Fiesta! Fiesta! GC.BD.040
Cupcake GC.BD.035
Penguin Shape Birthday GC.BD.042
Flamingo Birthday GC.BD.055
Ice Cream Sweet Bday GC.BD.056
Ice Cream Cones GC.BD.002
Let the Good Times Roll GC.BD.001
Make A Wish GC.BD.043
*FO R MO R E IN FO O N ZO D I AC D ESI G N S PL E A SE R EFER TO PAG E 20
Fine Wine GC.BD.064
Happy Bear Day GC.BD.054
EVERYDAY
The Future is Yours GC.M.031
California I Love You So* GC.S.CA*
Custom City* GC.CUSTOM.[CITY NAME]*
Poinsettia GC.H.047
Seasons Greetings GC.H.019
Joyeux Noel GC.H.017
Peace Doves GC.H.024
Christmas Tree Shape GC.H.040
Bless this Nest GC.M.015
Pineapple GC.M.020
Thank You Bouquet GC.M.024
Toad-ally the Best GC.M.030
Ornaments GC.H.048
Shine Bright GC.H.030
Mistletoe GC.H.049
Dashing Through the Snow GC.H.011
Surf Sun Sand GC.Q.002
Thank You Serif GC.M.019
Happy Holidays GC.H.018
Penguin Shape Holiday GC.H.038
Holiday Airmail GC.H.015
*FO R MO R E IN FO O N CUS TOM CI T Y D ESI G N S PL E A SE R EFER TO PAG E 2 1
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Dear Little One GC.BB.003
Mr. & Mrs. GC.W.005 Mr. & Mr. 006 / Mrs. & Mrs. 007
Baby Penguin GC.BB.008
Always & Forever GC.W.009
Happy Couple GC.W.011
Perfect Pair GC.W.008
MOM & DAD
Tulips GC.MD.028
Mom Wildflowers GC.MD.024
Mom Cursive GC.MD.011
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Mother’s Day Script GC.MD.021
Muscle Mama GC.MD.029
Mom Retro GC.MD.025
Mom Arrow GC.MD.007
Beautiful Mother GC.MD.013
Mother Duck GC.MD.030
Mother’s Day Blossoms GC.MD.026
Love Beyond Measure GC.L.047
Mama Elephant Shape GC.MD.027
MOM Shape Card GC.MD.015
Ties and Socks GC.FD.011
Strongman GC.FD.019
Papa Bear GC.FD.003
DAD Shape Card GC.FD.012
Coolest Pop GC.FD.020
Dad Mixed Pattern GC.FD.016
Dad Galaxy GC.FD.017
Dad Confetti GC.FD.013
Dad So Fly GC.FD.018
Whiskey GC.FD.008
Popcorn GC.FD.007
Flat Pack Easel A.001 (2.5 each)
POP Display Small
POP Display Medium
12-1/4” W 8-1/4” H 9” D
19-3/4” W 13-3/4” H 14-3/8” D
Holds up to 8 card SKUs
Holds up to 9 card or journal SKUs
Wholesale Price: 32
Wholesale Price: 42
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JOURNALS With hand-lettered sayings and playful patterns, our distinctly crafted journals are designed to be gifted. 5.25” x 7.25” | 80 sheets, 160 pages | Blank pages unless otherwise noted | Front cover laser cut from sustainable wood Navy leatherette back cover | Made in the USA | Wholesale price: 12
Folksy Floral J.PAT.56
Drink the Wild Air J.Q.014
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Tulips J.PAT.57
Poinsettia J.PAT.58
Succulent J.PAT.15
Swim the Sea J.Q.016
The Mountains are Calling J.Q.017
Go Outside and Play J.Q.015
Live in the Sunshine J.Q.013
Octopus J.PAT.45
Silver Fox J.PAT.53
Giraffe J.PAT.54
Bear J.PAT.51
Stag J.PAT.52
Birds of Paradise J.PAT.23
Tidepools J.PAT.48
Ranunculus J.PAT.41
Peonies J.PAT.39
Desert Garden J.PAT.24
Rose Branches J.PAT.42
Pineapple J.PAT.10
Fox J.PAT.28
Heart J.PAT.14
Conch J.PAT.27
Nautilus J.PAT.26
Agave J.PAT.49
Dragonfruit J.PAT.50
Cactus Bloom J.PAT.25
Flamingo J.PAT.13
Ice Cream J.PAT.16
Pyramid J.PAT.08
Quilt Diamond J.PAT.17
Scallop Reflections J.PAT.20
Fans J.PAT.22
Mini Geo Tiles J.PAT.19
The Future is Yours J.Q.019
No Limit J.Q.018
Do What You Love J.Q.007
Eat Well Travel Often J.Q.010
Amazing Things J.Q.004
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Floral Monogram - J* J.MGF.J*
Coral Reef J.PAT.46
My Sunshine J.L.025
Ginkgo J.PAT.12
Plumeria J.PAT.40
Protea J.PAT.55
Seahorse J.PAT.44
Aloe Bloom J.PAT.38
Custom City* J.CUSTOM. [CITY NAME]*
LINED PAGES!
Beach Notes J.PAT.33
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Bikes Notes J.PAT.36
Nautilus Shell Notes J.PAT.31
Pineapple Notes J.PAT.30
*FO R MO R E IN FO O N FLO R A L MO N O G R A M & CUS TOM CI T Y D ESI G N S PL E A SE R EFER TO PAG E 20 & 2 1
KEEPSAKE BOXES Made to store your most treasured memories. Every box is laser cut to perfection, making a thoughtful gift for weddings, baby showers, and everything in between. Note: Each box is unique due to the nature of our woods and comes in the pictured color. Dark Wood: Walnut | Light Wood: Alder | 9.5” x 7” x 3.5” | Beveled edges & hidden hinges | Laser cut from sustainable wood Made in the USA | Wholesale price: 49
Coral Reef WB.PAT.009
I Carry Your Heart WB.L.002
You Are The World WB.L.005
Floral Heart WB.L.003
Ginkgo WB.PAT.006
Acorns WB.BB.001
You Are My Sunshine WB.L.006
Ever After WB.L.007
Patchwork Heart WB.PAT.001
Floral Monogram- A* WB.MGF.A*
Desert Garden WB.PAT.008
Love Never Ends WB.L.001
Square Tiles WB.PAT.005
Herringbone WB.PAT.004
Scallop (Dark) WB.PAT.003
*FO R MO R E IN FO O N FLO R A L MO N O G R A M D ESI G N S PL E A SE R EFER TO PAG E 20
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COASTERS Set the table with our timeless designs! These coasters bring our favorites to life in a refreshing and functional way. Thick, hardwood coasters | 4� diameter | Packaging: Kraft box with clear top | Laser cut from sustainable wood | Made in the USA | Wholesale price: 19
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*Custom City C.CUSTOM.(CITYNAME)
Pineapple C.PAT.006
Botanical C.PAT.011
Wedding C.W.001
Floral C.PAT.013
Starburst C.PAT.010
Scallop Traditional C.PAT.002
Bikes C.PAT.009
Shells C.PAT.008
WEDDING ALBUMS Filled with white linen pages and hand bound in our Los Angeles studio, these wood wedding guestbooks are a beautiful way to commemorate the most special of days. Luxurious blank white linen paper | 50 pages - 25 blank sheets | 8” x 10” Laser cut from sustainable wood | Made in the USA | Wholesale price: 42.5
Ever After A.W.005
To Have & To Hold A.W.007
Mr. & Mrs. A.W.002
TABLE NUMBERS Our table numbers will elevate your wedding decor with a touch of nature. Choose from timeless florals or a modern desertscape. Sold in sets of 5 | 4”x6” | Packaged in kraft box with clear top Laser cut from sustainable wood | Made in the USA Wholesale price: 22.5
Botanical Table Numbers (No. 1-5) | TN.002.1 | (No. 6-10) | TN.002.2
Floral Table Numbers (No. 1-5) | TN.001.1 | (No. 6-10) | TN.001.2
TIC TAC TOE GAME SET A classic game for all ages, our tic tac toe board brings a premium twist to this beloved favorite. Made from luxe walnut wood and hand-glazed ceramic pieces, this design piece is a beautiful addition to any space. Board: 8”x8”, Pieces: 1.75” | 9 hand-glazed ceramic XO pieces | Board laser cut from sustainable wood | Made in the USA Wholesale price: 49
Tic Tac Toe TTT.001
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WOOD PRINTS Our wood prints look great on their own or framed on the wall. From inspiring words to playful patterns, these lovely art pieces can brighten up any and every home. 8” x 10” | Frame not included | Includes mounting adhesives | Select prints with colored backing (as pictured) | Laser cut from sustainable wood | Made in the USA | Wholesale price: 16
My Sun Moon & Stars WP.L.049
Dear Little One WP.BB.003
Eat Well Travel Often WP.Q.010
My Sunshine WP.L.025
Pineapple WP.PAT.10
CLIPBOARDS Our sophisticated clipboards were made to capture life’s daily lists and notes. Compact and refillable, these clipboards are a great addition to any desk or home. Clipboard 5” x 11.5” | Shrinkwrapped Notepad | Laser cut from sustainable wood | Made in the USA | Wholesale price: 12
Don’t Forget CB.001
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Hello CB.002
Goals CB.003
To Do CB.004
Market List CB.005
FLORAL MONOGRAM SERIES Our floral monogram collection takes inspiration from the delicate appeal of nature. The botanical styling of our Floral Monogram collection encases your special letter in a unique flower that begins with the same letter. The best part is that our monograms are available across all product lines to make the perfect personalized keepsake gift. Available as : Coasters, Journals, Greeting Cards, and Keepsake Boxes
ZODIAC SERIES Our zodiac collection draws inspiration from the beauty of the universe around us. The perfect gift for any and every occasion, these whimsical and ornate designs are available across all product lines. Available as : Coasters, Journals, Greeting Cards, and Keepsake Boxes
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CUSTOM WORK You’re passionate about where you’re from, and with good reason! Our customizable designs are perfect for celebrating your hometown (and love of the great outdoors). We’ve got something that fits any place, in all 50 states! No set-up fee | 12 piece minimum per SKU
CUSTOM CITIES & STATES
Greeting Cards GC.CUSTOM.(CITYNAME) $5.5
Ornaments O.CUSTOM.(CITYNAME) $6
Journals J.CUSTOM.(CITYNAME) $12
Coasters C.CUSTOM.(CITYNAME) $19
Customize any of our designs with the name of your hometown, state, or a favorite place to vacation!
No set-up fee | 12 piece minimum per SKU
Drink the Wild Air J.Q.014.(CITYNAME) GC.M.026.(CIT YNAME)
Swim the Sea J.Q.016.(CITYNAME) GC.M.028.(CIT YNAME)
Live in the Sunshine J.Q.013.(CITYNAME) GC.M.025.(CIT YNAME)
The Mountains are Calling J.Q.017.(CITYNAME) GC.M.029.(CIT YNAME)
Go Outside and Play J.Q.015.(CITYNAME) GC.M.027.(CIT YNAME)
We also are excited to offer fully custom work. If you have a design in mind, contact us at custom@cardtorial.com. There is a $100 set-up fee and all you need to do is send us your design! $100 set-up fee | 50 piece minimum
CUSTOM WORK
Chihuly Garden and Glass
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Bad Hunter
Hemleva
Silver Oak
TERMS & POLICIES
PRICING
TURNAROUND You should expect to receive order conf irmation within 1 business day of receipt of your order. We aim to ship orders within 2 week s (or sooner) of your order conf irmation. Turnaround times may var y depending on season; we will notif y you upon receipt of your order if a longer turnaround is required. Please contact us if you have any questions regarding your expected ship date.
SHIPPING Shipping will be included in your f inal invoice. Cardtorial ships via UPS G round or USPS Priorit y, unless other wise requested. Please note Cardtorial is not responsible for any carrier delays . Orders will be shipped from our Los A ngeles studio.
RETURNS + EXCHANGES Please note all sales are f inal. Order cancellations will be subject to a 20% restocking fee. Incorrectly shipped items or items damaged in transit must be repor ted by phone or email within 5 business days of receipt and postmarked within 5 business days of repor t. A ll merchandise must be returned unused and unopened.
EXCLUSIVITY We are sensitive to our boutique retailers and their shopping territor y, but cannot guarantee exclusivit y. Please check our store listings to make sure there are no other retailers in your immediate vicinit y.
DISCLOSURES ORDER REQUIREMENTS $200 minimum for opening orders $100 minimum for reorders
PAYMENT Payments can be made by check or credit card. A ll payments are processed at time of shipment. L ate payments incur a late fee of 10% per month.
ACCOUNTS RECEIVABLE A ll accounts that are ex tended terms are expected to pay invoices in full on or before their due date by check or direct deposit. Please do not hesitate to reach out with regards to your account and invoices .
CONTACT CARDTORIAL
Prices are subject to change without notice. A ll products subject to availabilit y. Due to changes in production runs , products may var y slightly from photographs .
SHOWROOM Karen A lweil Studio 1933 S . Broadway, Suite 8 48 Los A ngeles , C A 90007 Phone: 213.746 . 5363 Orders: 800.600. 3 458 Fax: 213.746 . 5 414 Email: info @karenalweilstudio.com
QUESTIONS? Please feel free to contact us via email at info @cardtorial.com or by phone at 323.892.1887 with any questions you may have.
14311 Cerise Ave., Suite 206 Haw thorne, C A 90250 Phone: 323.892.1887 (9am-5 pm PT M-F ) Email: info @cardtorial.com Website: w w w.cardtorial.com
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W W W.C A R DTO R I A L .CO M | I N F O @ C A R DTO R I A L .CO M | 3 2 3 .8 9 2 .1 8 8 7 | @ C A R DTO R I A L