Career Mastered Fall 2023 by Career Mastered Magazine

LISA L. HOWZE

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HOW TO STAND WHEN IT GETS DIFFICULT ON THE ENTREPRENEURIAL JOURNEY AND MORE!

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FALL 2023 EDITION

STYLE & PRESENCE MATTERS

SEPT 2023

Special Edition FALL 2023

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Empowering the engine of progress. By investing back into the communities where we live and work, Mercedes-Benz is striving to build a more inclusive and equitable world. Join us in driving change and creating opportunities for the next generation of leaders.

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HEADLINE: 22 pt. • BODY COPY: 9 pt.

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Inside

CAREERMASTERED.COM // FALL 2023

FABI PRESLAR 2023 Top Entrepreneurial Woman to Watch Honoree

C OV E R S T O RY

FEATures 10 HEY QUEEN!

It's your business, time to make your move! Discover the secret to scaling your business.

TOP ENTREPRENEURIAL WOMEN TO WATCH

43 EVOLVING ENTREPRENEUR

What it's like to evolve from a top corporate performer into an entrepreneur.

15 RISE UP

Women entrepreneurs come together in solidarity.

19 HOW TO STAND

When it gets difficult on the entrepreneurial journey.

21 ENTREPRENEURIAL MINDSET

Learn 7 benefits tied to your success.

47 BLACK WOMENS

Learn why Black women are the fastest group of entrepreneurs.

56 STAR POWER

Fastest growing franchises for women.

65 THE ENTREPRENEURIAL WOMAN

Why presence and style matters.

71 THE RIGHT TOOLS

Why certification is important.

DEPARTMENTS

ADVANCING TODAY'S GLOBAL CAREER WOMAN

4 PUBLISHER’S MESSAGE

PUBLISHER/EDITOR-IN-CHIEF

Secrets to Business Success: Career Mastered 2023 Top Entrepreneurial Women to Watch.

Lisa J. Lindsay Wicker, PhD

How to hire the best employee.

49 VENTURE CAPITAL 7 predictions for 2023.

51 BEAUTY

Concept of inside and out.

63 THE CAREER MASTERED BOOKSHELF

Be empowered and inspired! 5 books from entrepreneurial experts who have been there and done that.

69 THE PERFECT HOME OFFICE SET-UP

Design your space for maximum productivity.

Gary Dent, Devine Talent Management, LLC Monica Emerson, Inclusive Performance Solutions LaToya Everett, D.A. Everett Construction Courtney Gentry, Center for Creative Leadership Dawn Cullars Johnson, Dawn Johnson State Farm Insurance Agency Donna Joseph Kemp, DMJ Group, LLC Mark S. Lee, The LEE Group Florine Mark, Formerly,The WW Group, Inc. Marie McLucas, Primax Properties Greg Ridella, Eastman & Smith LTD Dr. Tamara Lindsay Roberts Excel Village Center for Learning Heather Troutman, blueharbor bank Arvis S. Williams, BorgWarner, Inc. Dr. Geneva J. Williams, Dr. Geneva Speaks, LLC Natalie Williams, NAW4 Integrated Business Solutions, LLC Deidra E. Willis, Northwestern Mutual Scarlette Whyte, CNN & Turner Sports Warner Bros. / Discovery Glen Wright, II, Worth Advisors

MANAGING EDITOR/ ART DIRECTOR LaTanya Orr

SENIOR COPY EDITOR Jasmine Ball

CONTRIBUTING WRITERS

Rechelle Andrews • Jasmine Ball • Marci Bryant, MBA Paige Cerulli• Stephanie Hancock • Nicole Hudson Priya Kumar • Lee McCalla • Krystin Morgan • Lisa Nichols Hadley Roy H. • Haseena Shaheed-Jackson Emily Rehterford • Kayvonna Stigall • Evelyn Summerville Angianein Wallace • Robin M. Wilson • Glen Wright, II

RESEARCH EDITOR Lendell McEwen

71 53 PODCASTS

Listen in to the 12 best women in business podcasts.

59 SUPPLIER DIVERSITY

Explore the importance of these programs for women in business.

61 MARKETING 101

Attract the right customers; rebuff the wrong ones.

73 THE ART OF THE START UP

CREATIVE DESIGNERS Stephanie Ashman • LaTanya Orr

PHOTOGRAPHERS Santanna Hayes • Cherie Jzar Tony Cash

FOR MEMBERSHIP, ADVERTISING CIRCULATION & SUBSCRIPTION INQUIRIES info@careermastered.com

6 principles to soar!

76 POWER PLAY!

Visualize your success.

©2023 Linwick and Associates, LLC P.O. Box 5132 • Mooresville, NC 28117 Ph: 866.601.4441 www.careermastered.com Inquiries/Ad Submissions: info@careermastered.com FIND US @CareerMastered » Facebook • Instagram • LinkedIn @LindsayWicker » LinkedIn • Twitter

Career Mastered Magazine reserves the right to deny any advertisement or listing that does not meet Career Mastered Magazine standards. Submissions are welcome but unsolicited materials are not guaranteed to be returned. Career Mastered Magazine assumes no responsibility for information, products, services, or statements made by advertisers or editorial contributors. An advertised special printed in this magazine is subject to change without notice. All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. Printed in the United States of America.

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13 THE ART OF HIRING

EXECUTIVE ADVISORY BOARD

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LETTER FROM THE PUBLISHER

SECRETS TO BUSINESS SUCCESS CAREER MASTERED 2023 TOP ENTREPRENEURIAL WOMEN TO WATCH

efore it was fashionable to have a side-hustle while working a 9 to 5 corporate gig, I opened my first entrepreneurial business in 1990. I’ve always had an entrepreneurial mindset and a desire to use my full capacity (title of my most recent award-winning book). Since that time, I’ve gone on to successfully master my corporate career to retirement and become a serial entrepreneur. Research shows that Black women have been forward-thinking entrepreneurs who have repeatedly changed the course of history and are the fastest-growing group of entrepreneurs. Yet, the lack of resources makes their entrepreneurship journey challenging. There’s more work to do here. The Small Business Administration says for the past two decades, women-owned businesses are growing at twice the rate of all other businesses with 10.1 million women-owned businesses employing 13 million Americans and generating $1.9 trillion in annual revenues in 2008 alone. At Career Mastered Magazine, we want to recognize, celebrate, and honor entrepreneurial women. In our first annual Top Entrepreneurial Women to Watch Issue, we showcase the accomplished, ambitious, inspirational, and successfully intriguing women in various industries. She is also a resilient, creative, and talented woman who brings diverse economic value and results to the marketplace while making success look easy. Each woman showcased has stepped into their power. We celebrate these women who are living life on purpose. Allow their examples to inspire you to develop clear intentions and actions of success on your terms. This issue gives you entrepreneurial topics to explore such as The Fastest Growing Franchises for Women, The Art of a Business Start-up, Marketing 101: How to Attract the Right Customers and Rebuff Wrong Ones, The Career Mastered Bookshelf, The Importance of a Supplier Diversity Program, as well as Fashion, Finance, Beauty and more.

Between quarterly issues, we keep you informed through the Career Mastered website and our bimonthly newsletter. There we update you with career stories, photos, events and more. Be sure to stay tuned as we prepare for our 10th Anniversary celebration of the Career Mastered Summit & Awards which will be held in Detroit, Michigan in 2024. Have a great Fall Season!

Lisa J. Wicker, PhD Publisher

Contact Lisa via Email » info@careermastered.com

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Advancing Black Pathways We’re dedicated to building a more equitable, inclusive and sustainable future for the Black community. To create stronger pathways toward economic success and empowerment, we’re:

• Committing $30 billion to help close the racial wealth gap • Expanding access to business education and coaching for entrepreneurs • Offering minority-focused wealth-building programs, tools and opportunities • Deepening our relationship with HBCUs and expanding student development programs • Increasing access to well-paying career paths and supporting Black executives To learn more, visit jpmorganchase.com/abp

WRITERS AND EDITORIAL STAFF

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JASMINE BALL

Senior Copy Editor/ Contributing Writer Founder, BTM Writing Services

NICOLE HUDSON Contributing Writer Founder/CEO, The Hudson Collective

RECHELLE ANDREWS Contributing Writer Inspirational Makeup Artist; Founder, Inspired Beauty

MARCI BRYANT, MBA Contributing Writer Founder/CEO, SYNC Digital Agency

LEE MCCALLA

PRIYA KUMAR

HASEENA SHAHEED-JACKSON Contributing Writer Founder, Faith Hope & Spirit, LLC

KAYVONNA STIGALL

Contributing Writer, Author & Poet CEO, Rise Above the Clouds/iSpitInk, LLC

HADLEY ROY H.

Contributing Writer Analyst & Developer, MRM

KRYSTIN MORGAN

LISA NICHOLS

EVELYN SUMMERVILLE

Contributing Writer Leadership & Lifestyle Coach, Trainer, Blogger

ANGIANEIN WALLACE

Contributing Writer Principal Style Consultant, 8th Reign Group

STEPHANIE HANCOCK Contributing Writer Founder, Career Rise, LLC

EMILY REHTERFORD

Contributing Writer Founder/CEO, Love Your Niche

Contributing Writer Writer, Career Consultant, and Talent Acquisition Professional

Contributing Writer Freelance Writer

Contributing Writer Founder/Business Coach, Pivot My Profit

PAIGE CERULLI

Contributing Writer Founder, Wild Mare Marketing

Contributing Writer SEO Content Strategist and Writer

ROBIN M. WILSON

Contributing Writer, Author Owner, Robin Wilson Educational Consulting & Heritage Home and Garden, LLC

EXECUTIVE ADVISORY BOARD

GARY DENT

MONICA EMERSON

Devine Talent Management, LLC

Inclusive Performance Solutions

FLORINE MARK

MARIE MCLUCAS

Formerly, The WW Group, Inc.

DR. GENEVA J WILLIAMS Dr. Geneva Speaks, LLC

Primax Properties

NATALIE WILLIAMS

NAW4 Integrated Business Solutions, LLC

LATOYA EVERETT

D.A. Everett Construction

GREG RIDELLA

Eastman & Smith LTD

DEIDRA E. WILLIS Northwestern Mutual

DAWN CULLARS JOHNSON Dawn Johnson State Farm Insurance Agency

DR. TAMARA LINDSAY ROBERTS

DONNA JOSEPH KEMP DMJ Group, LLC

HEATHER TROUTMAN

Excel Village Center for Learning

blueharbor bank

SCARLETTE WHYTE

GLEN WRIGHT, II

CNN & Turner Sports Warner Bros. / Discovery

Worth Advisors

MARK S. LEE The LEE Group

ARVIS S. WILLIAMS BorgWarner, Inc.

LATANYA ORR Selah Branding & Design LLC

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Helping others while helping your career. That’s being good at life. Visit www.newyorklife.com/women-career to speak with a recruiter. Insure. Prepare. Retire.

SMRU 1835171(Exp. 10/31/21) ©2019 New York Life Insurance Company, 51 Madison Avenue, New York, NY 10010 New York Life is an Equal Opportunity Employer – M/F/Veteran/ Disability/Sexual Orientation/Gender Identity

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B:8.25" T:8" S:7"

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The Taos German engineering, engineered for everyone

It only feels expensive

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DISCOVER THE SECRET TO SCALING YOUR BUSINESS

Hey Queen:

IT'S YOUR BUSINESS, TIME TO MAKE YOUR BY: Marci Bryant, MBA BUSINESS

MOVE!

Let’s face it. We’re in a post-pandemic recession with inflation on nearly everything but our salaries. Some of us work multiple jobs just to keep up with all of our current financial responsibilities, while nervously depending on stocks and retirement plans to secure our future.

e dream of a day when we can get paid exactly what we want to do the work we love with the clients we choose at whatever time works best for us — without worrying that someone else has the ability to come and snatch it all away from us. 11 C a r e e r M a s t e r e d • FA L L 2 0 2 3

But what if that dream life was closer than you think? Skilled professionals are creating multiple streams of income by freelancing, consulting, and coaching. If you’re a skilled professional that’s ready to step out and make your move as a business owner, you should know that the secret to scaling is building a system to automate your processes so that you can consistently deliver high-quality customer experiences. In this chat with Melanie Oates, founder of Melden Tech, you will learn exactly what systems you need to focus on to build a strong foundation for a business that makes you money while you sleep. Melden Tech focuses on streamlining systems and helping servicebased coaches grow to the six figure mark and beyond by building backend CRM systems and developing business process maps. Career Mastered: How do systems support business growth? Melanie: In order for you to grow, you need to have a system in place that helps you develop and automate the process of how people do business with you. What should happen if somebody wants to work with you? What does it look like when the work between you and your client is completed? What’s your process for getting reviews? How are you going to understand your churn rate? How can you decide the number of customers you need to reach X amount of dollars? If you don't have systems in place, you won’t be able to answer any of those questions with confidence. You're going to be making decisions blindly, and that's going to do your business and your clients a huge disservice. Without a system in place, you will have a hard time understanding what you need to do to grow. Career Mastered: What type of business processes are essential for business growth?

Career Mastered: What do you recommend to clients who don't have their business processes in order?

customers? You need to have these things in place because your system will be wasted money if no one ever gets into your sales pipeline.

Melanie: I always recommend that they get started by documenting what they're doing. You need to focus on your most impactful service and write down or record every step of working with your customer to deliver your desired result. Even if it's jumbled together, that helps your system strategist really identify where the gaps are in the way that your business functions.

Career Mastered: What advice do you have for someone who is undecided about utilizing their skills to create a service-based business?

Career Mastered: What are some of the things that business owners need to have figured out before they hire a system strategist?

Learn more at meldentech.com or connect with Melanie Oates on LinkedIn: linkedin.com/in/ melanieoates/x

Melanie: Before you even try to build a system, you need to Melanie: Lead generation, onboarding, and know your business. Who is offboarding processes are necessary to build the your target audience? How are foundation of an automated workflow that helps you positioned in the industry? you scale. What's your marketing strategy? What's your budget to acquire

Melanie: Give yourself permission to soar. We're in the day and age where people are really honing in on their gifts and their intellectual property to create life-changing income and impact. Just do it!

Marci Bryant, MBA is the CEO of SYNC Digital Agency and a HubSpot Certified B2B Strategist focused on aligning marketing, sales, and service teams to improve the customer experience and generate more revenue. Connect with Marci on LinkedIn: linkedin.com/in/marcibryantmba. Learn more about SYNC Digital Agency at syncdigitalagency.com

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Finding the best employees is critical to the success of the business. Here are some key areas to consider when you’re wanting to hire and retain top talent.

ART

THE

HIRING

How to Hire the Best Employee BY: Priya Kumar CAREERS

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Hiring the wrong employees can be very costly for businesses. It can decrease productivity and performance, increase turnover and negatively impact team morale, customer experience, and damage the reputation of the company.

e are living in a time and age where climbing the ladder and company loyalty is becoming less of a thing. Most people are looking to make big bucks right out of college with no real work experience. Then, throw in the challenge of supervising and training work-at-home employees.

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Develop an Effective Hiring Strategy A well-thought-out hiring strategy is crucial to identifying the best candidates. Determine the sourcing channels that are most likely to reach your target talent pool. Leverage online job boards, professional networks, referrals, and industry events. Consider partnering with recruitment agencies or utilizing talent search platforms. Tailor your approach based on the role and the Shortlist candidates who demonstrate potential for desired profile of the success in the role. ideal employee. Screen for the Best Employee Implement a thorough screening process to assess candidates' qualifications and experience. Review resumes and applications meticulously (focusing on relevant accomplishments and alignment with the job requirements). Utilize pre-employment assessments or skill tests to gauge technical abilities. Consider conducting initial phone or video interviews to assess communication skills, motivation, and cultural fit.

Utilize Behavioral Interviews Behavioral interviews provide valuable insights into a candidate's past behavior and their potential future performance. Create questions that prompt candidates to share specific examples of how they have handled challenges, collaborated with others, or demonstrated leadership. Look for evidence of problem-solving skills, adaptability, and alignment with your organization's values. Encourage candidates to provide detailed responses, allowing you to assess their abilities and cultural fit more effectively. Assess Cultural Fit and Values Alignment Cultural fit is a critical factor in hiring the best employee. Assess how well candidates align with your company's values, work environment, and team dynamics. During interviews, inquire about their preferred work culture, their approach to collaboration, and how they have handled conflicts in the past. Involve relevant team members in the evaluation process to gather different perspectives. Consider organizing informal meetings or team activities to assess how candidates interact and communicate with others. Verification Conduct a thorough reference check and validate candidates' claims to gain further insights. Contact previous employers or professional contacts to verify the accuracy of the candidate's qualifications,

performance, and work ethic. Ensure compliance with legal requirements and privacy policies during the background verification process. Hiring the best employee requires a well-structured and comprehensive approach. By defining the position, creating engaging job advertisements, conducting thorough evaluations, and assessing cultural fit, you can increase the likelihood of identifying and hiring top talent. Remember that hiring is an ongoing process, and continuous improvement of your hiring practices will help your business thrive in the long run. x

Priya Kumar is a Financial Literacy Coach educating and empowering women on how to create financial security, freedom, and success. Her program offers financial trauma healing and a step-by-step process to rebuilding and growing.

“THERE IS NO FORCE MORE POWERFUL THAN A WOMAN DETERMINED TO RISE.” -BOSA SEBELE

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RISE BY: Robin M. Wilson ENTREPRENEURSHIP

WOMEN ENTREPRENEURS

COME TOGETHER IN SOLIDARITY

f there was ever a time in history where women are on the rise, the time is now. Still, there is a need for access to adequate professional resources and mentorship for women business leaders. In July, Career Mastered Women’s Leadership Network launched Affinity Groups to further foster collaboration, networking, and to build synergy among women professionals globally. Velita A. Faulk, who has more than 28 years of corporate and business experience, was recently appointed to co-lead Career Mastered’s Affinity Groups, which she oversees with business leader Dr. Miranda Hill Jones. Lendell McEwen is the Career Mastered Membership Director.

“It’s [entrepreneurship] in my blood,” Faulk said. “My father was a police officer, but he always owned property and had side businesses.” As the owner of Gateway Notary Development Services, a company providing training for Michigan notaries, Faulk says her entrepreneurial journey

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started when she and her husband decided to turn their love of ballroom dancing into a business. “I teach ballroom dancing with my husband and that is the way that we got entrepreneurship. We opened a boutique venue,” said Faulk “and were one of the first to do it in Michigan.” When the COVID-19 pandemic took front stage, Faulk had to close her

business. “We were really sad about having to close our studio because we practiced dance there and taught dance classes there,” said Faulk. However, this step led to the opportunity for her to open a notary service and she has not looked back. “I'm not one to sit still. So I started my notary business. I also teach notary basics for Michigan notaries.” Now, she is joining forces with other women business leaders to share the lessons that she has learned along her entrepreneurial journey. Within the Career Mastered Affinity Groups, Faulk’s goal is to empower and uplift other business women who are at different stages in their careers.

“My vision is to bring ladies together for classes and workshops so that they can have an avenue for engaging in ways that contribute to their growth.” As women embark on their entrepreneurial journey, one of the challenges that many women business leaders face is accessing mentorship resources and information to effectively scale their businesses. “We, as women, tend to try to wear every hat and that's not a

smart way to work. We end up spending time on things that are really slowing down our progress.”

learn from like-minded women industry leaders, and there are opportunities to serve as ambassadors . To learn more about the Affinity groups, visit www.careermastered.com. x

In an effort to support women business leaders to consistently gain traction in their respective careers, Career Mastered Affinity Groups will meet virtually monthly and in-person quarterly to network, share professional resources, and to engage in conversations that promote understanding and growth. The groups are open to members of the Career Mastered Women’s Leadership Network. Women executives can be invited as a guest to

Robin Michelle Wilson is a published children’s author, greeting card designer, keynote speaker, business leader, and a certified teacher. Robin is the owner of Robin Wilson Educational Consulting LLC and Heritage Home and Garden LLC. She actively serves on the Board of Directors for ARISE Detroit.

CEOs, inventors, entrepreneurs, artists, teachers, doctors, bankers, innovators and trailblazers. Women have proven themselves in all of these and countless other roles. As we continue to lift barriers that can hold women back, there’s no stopping what they can do in the workplace and beyond. That’s why we sponsored the Career Mastered 2023 National Diversity Summit & Awards.

Fifth Third Bank, National Association. Member FDIC. CS4579

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A woman’s work is unstoppable

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WHEN DIVERSITY AND INCLUSION IS A PRIORITY, EVERYONE BENEFITS.

Career Mastered actively supports, celebrates and empowers women’s careers. The Hartford proudly served as a sponsor of the Career Mastered Leadership Diversity Summit & Awards. TheHartford.com

The Hartford® is The Hartford Financial Services Group, Inc. and its subsidiaries. 23-DI-1686051 © January 2023 The Hartford

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BY: Jasmine Ball ENTREPRENEURSHIP

HOW TO

STAND When it gets difficult on the entrepreneurial journey

t’s said that the fastest way from point A to point B is a straight shot. However, when looking at the road to success in entrepreneurship this is far from the case. Difficulty is inevitable. The typical entrepreneurial journey is filled with lots of highs and lows, turns and a roller coaster of emotions (sometimes all in the same day). Use these tips to STAND when it gets difficult or you’ve hit rock bottom in your entrepreneurial journey.

S - SELF ASSESS

Take a moment to self reflect to approach the set back with as much logic as possible. Recount what led to the challenge you’re faced with at this time. Was there something you could’ve done differently? Could this have been avoided if you communicated better expectations with the customer? Is there a certain policy you should’ve implemented in your terms? Would things be better if you continued taking revenue-generating actions instead of taking time off when you landed a big sale? Take a self assessment so you can self correct and get your head back in the game during a difficult moment.

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T - TALK IT OUT

Confide in a colleague, mentor, therapist or loved one. Tell them what you’re experiencing and how it makes you feel. You may find that you’re not alone or that the problem isn’t as big as it feels. Sometimes all it takes is getting an outside perspective to help you not only feel better, but also get a fresh take on possible options that might help you overcome the adversity.

body YES, respectfully decline by saying no. For example, you can say no by replying, "I don't have the capacity to help you at the moment."

D - DECIDE TO DIG DEEP

I'm sure we've all heard these words at some point… to dig deep, roll up your sleeves, and get to it. Well, no matter what you’re faced with, you will always have A - ASK FOR HELP the power of decision. Remember, it’s not Although entrepreneurship over! You could be one is a personal development decision away from journey, it’s a path we turning your whole day don’t have to walk alone. around or hitting your When faced with a difficult goals within the next moment in your journey 30 or 60 days. Make a (or really any day for that decision to commit, dig matter), it’s always a deep, and focus. Decide good idea to lean on your community and ask for help. that in fact you ARE If you are burnt out with too going to do that thing. You will be THAT chick many things on your plate, is there something you can (or that guy). You ARE hand off to someone else to ready. You DO deserve it. help you get your time back? You CAN have it all. You WILL do what you can…. Make a list of things other wherever you are… with people can help you with what you have within whether that’s outsourcing reach. more to your team, hiring a laundry service, having Because there will be someone make a run to barriers, we have to be the post office for you, or ordering meals or groceries prepared with the right for pick up so that’s one less mindset to overcome them and make things thing to do. happen --- in spite of! I am rooting for you and N - NICELY SAY hope you will believe “NO” that it IS achievable and Sometimes we’re faced that you CAN find a way. with difficulty because we said yes when we should’ve x said no. Did you take on a project that was outside of your wheelhouse because you needed the money? Did you allow someone in your space you normally wouldn’t entertain? Did you overextend yourself in some other way? The next time you have to make a decision that doesn’t feel like full

Jasmine Ball is a wife, mom, award-winning journalist, and founder of BTM Writing Services. Throughout her career, she’s been helping companies all over the world get confidence over their content and grow their businesses. With God at the center, Jasmine’s life mission is to use her gift to connect people to resources that will help them live more informed, inspired, and overall better lives.

BY: Evelyn Summerville ENTREPRENEURSHIP

ntrepreneurs are often admired as risk-takers and innovators. They start businesses to solve problems, live out their values and work autonomously. Entrepreneurs challenge the status quo. They disrupt existing patterns and unleash new ideas that generate unprecedented success.

Entrepreneurs are bold. Bullish, perhaps. They have mastered a mindset that continuously motivates them to pursue heartflamed passions. Time and again they demonstrate the powerful

truth of an old saying, “it’s mind over matter.” That’s because they possess an entrepreneurial mindset.

Mindset is the beliefs and attitudes one holds about self, others and circumstances. Mindset can be many things including positive or negative, fixed or growth, employee or entrepreneur. But it is the entrepreneurial mindset that we are

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7Mindset

of BENEFITS An Entrepreneurial

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emphasizing as an important element of your personal growth. Because this mindset encapsulates multiple attributes tied to success. What is an entrepreneurial mindset? It is a constant drive to grow, learn and create. It is a mindset we have observed in such celebrities as Oprah Winfrey, Jessica Simpson, Sheryl Sandberg and Rihanna, to name a few. It is also worth saying that this mindset is not limited to business owners. Anyone can be entrepreneuriallyminded. Truth. Mindset does matter. Investing time in developing an entrepreneurial mindset can propel you in many ways. This includes personal fulfillment, career success and business savvy. Why not take a bet on yourself? focus on what they can achieve, Develop a mindset that can help you 4. OPENNESS: refusing to be stomped by what they set sails for new horizons. Entrepreneurs are open-minded. They actively seek multiple perspectives when cannot accomplish. Here are seven benefits of an making decisions and trouble-shooting. entrepreneurial mindset that you can They value input from others. They listen Now that you know the benefits unlock starting today. of an entrepreneurial mindset, attentively and incorporate new ideas why not make an action plan for with their own for a greater gain. 1. CURIOSITY: your growth. Take a moment to An entrepreneurially-minded person is do a quick self-assessment by 5. RESILIENCE: a life-long learner. Their thinking and answering the following questions: Entrepreneurs rebound from setbacks problem-solving is sparked by asking Which of these are your strengths? and difficult experiences. They tap “what if” and “how can” questions. Which ones are opportunities for into their mental reserves to focus They yearn to know and discover more. growth? What is one thing you can with a renewed clarity. They reframe do today to further develop your what’s happening in the moment as 2. RISK TOLERANCE: entrepreneurial mindset? an opportunity to learn and grow. They Entrepreneurs dare to be different course-correct. and take chances. They walk with Cultivating an entrepreneurial confidence to new edges. They make mindset will take time. Start today 6. BELIEF: high-stake bets on themselves and by setting a small goal that you An entrepreneurially-minded person their vision. Their mantra could be can work on daily for the next three has high confidence in self, purpose “nothing ventured, nothing gained.” and possibility. They are certain of their months. You will reap the benefits personal value, contributions and impact. as long as you put in the effort. Bet 3. PATIENCE: They know they are making a difference on yourself. x You may have noticed that individuals now and into the foreseeable future. Evelyn Summerville is an executive, leadership with an entrepreneurial mindset & life coach. She harnesses the experiences and are patient. They work for results lessons learned during her time as Director of 7. RESOURCEFULNESS: Marketing Research & Analysis for a Fortune consistently and work through 500 firm to support leaders in fast tracking their Hands down, entrepreneurs are people challenges deliberately. They have the success. In doing so, Evelyn empowers people to who make things happen. They identify live and lead with purpose, passion and excellence. long arc in mind viewing success as a creative solutions when faced with journey not a destination. obstacles or a lack of resources. They

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We’re all better off with an ally.

digit financi person

WOMAN

TOP Entrepreneurial

TO WATCH

2023

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2023 “TOP ENTREPRENEURIAL WOMEN TO WATCH”

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CAREER MASTERED

BY: Jasmine Ball FEATURE

Keep your eye on these entrepreneurial champions who make success look easy.

Did you know? Last year, roughly 1,821 new businesses were started each day by women… bringing the total to about 12.3 million women-owned businesses in the US (40% of all businesses).

ccording to the Women's Business Enterprise National Council, women-owned businesses in the US generate $1.8 trillion a year. That’s a lot of market value!

Career Mastered Magazine’s 2023 Top Entrepreneurial Women to Watch features inspirational women who are making significant contributions in the marketplace. Each year, we will recognize the top performers in various industries who have not only made significant career accomplishments in the last year, but also go beyond to support other women and help improve gender diversity. These resilient, creative, and talented women bring diverse economic value and results to the marketplace. With women now making up a whopping 40% of new entrepreneurs, it’s clear that more women are turning to

entrepreneurship than ever before and are creating companies that will transform the future in Science, Technology, Engineering, Math, Finance Arts and Business (STEM-FAB). The women selected make success look easy. Yet, we know that success comes with hard work, commitment, triumph and challenges. We’re honored to present these leaders. Read ahead for their stories, advice, and to learn more about the strategies that have put them ahead of the game. x Jasmine Ball is a wife, mom, award-winning journalist, and founder of BTM Writing Services. Throughout her career, she’s been helping companies all over the world get confidence over their content and grow their businesses. With God at the center, Jasmine’s life mission is to use her gift to connect people to resources that will help them live more informed, inspired, and overall better lives.

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The secret to business success: Continuous learning.

DOMONIQUE BOONE VITAL STATS: Company: Leslie's Laundry Care Launched: 2017 Charlotte, NC Visit: leslieslaundrycare.com

omonique Boone is a highly accomplished entrepreneur known for exceptional leadership, innovative mindset, and strategic acumen. With a passion for creating groundbreaking solutions and driving business growth, Domonique has made a significant impact in the laundry industry. Domonique created Leslie's Laundry, named after her daughter, in 2017 as a part-time job to create more income. When the COVID pandemic hit, she lost her job and decided Leslie's Laundry would be her new full-time job. Although there are several laundromats and laundry services in the Charlotte area, so far there is only one set of laundry lockers — and they’re at Leslie’s Laundry.

"Throughout my career, I have actively sought out challenging opportunities that pushed me beyond my comfort zone. I recognized that growth comes from embracing new experiences and taking calculated risks. By tackling difficult projects and assuming leadership roles in unfamiliar territories, I developed resilience, problem-solving skills, and the ability to navigate uncertainty." Domonique has consistently demonstrated a keen ability to identify emerging trends, seize opportunities, and transform ideas into successful ventures. "I have realized that success in any field is not achieved in isolation, but through collaboration and effective communication. I have fostered connections with mentors, colleagues, and industry experts who have provided guidance, support, and valuable insights. Building a network of trusted relationships has been instrumental in my growth as a leader. Relationships have taken me farther than money."

Entrepreneurs who stand out as role models are known for their ability to innovate. They constantly seek opportunities to disrupt existing industries, introduce new products or services, or improve upon existing ones. Domonique stays ahead of the curve by embracing technological advancements and identifying ways to meet changing customer needs. When COVID-19 embarked on the country, she pivoted to service customers with Laundry Lockers. Laundry lockers allow customers to pick up and drop off at their own convenience. "Persistence is a key trait of successful entrepreneurs. Many face numerous obstacles, setbacks, and failures along their journey, but remain resilient and persevere. I view failures as a learning experiences and am determined to overcome challenges and achieve my goals." Successful entrepreneurs possess strong strategic thinking skills. "I have a clear vision for my business and develop comprehensive plans to achieve objectives. We analyze market trends, identify target audiences, and make informed decisions that align with long-term goals. We are agile in adapting strategies as needed." As a creative thinker, Domonique excels in envisioning new possibilities and disrupting traditional norms. With an innate ability to spot gaps in the market, she has introduced innovative products and services that have set new industry standards. Domonique's commitment to pushing boundaries and challenging the status quo has earned her a reputation as a true game-changer. Her leadership style is characterized by a perfect blend of strategic thinking, effective decision-making, and inspiring others to achieve their full potential. As a natural motivator, she fosters a collaborative and empowering work environment, encouraging team members to embrace creativity, take risks, and strive for excellence. Recognized for her unwavering dedication and perseverance, Domonique is known to overcome obstacles and setbacks with unwavering resilience. She thrives in fast-paced, dynamic environments, leveraging challenges

as opportunities for growth and innovation. Domonique's ability to navigate through uncertainty and steer organizations toward success is a testament to her remarkable leadership skills.

When not immersed in entrepreneurial endeavors, she is finding inspiration, and fueling creativity in the world around her. Whether revolutionizing industries, inspiring teams, or giving back to society, Domonique continues to shape the future of entrepreneurship, leaving an indelible mark on the business world. x

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Domonique holds a master’s in business administration from Strayer and an undergraduate degree in Business Administration from Fayetteville State University, underscoring her dedication to continuous learning and professional growth. With a diverse range of expertise and

an unwavering commitment to excellence, Domonique remains at the forefront of the entrepreneurial landscape, leaving an enduring legacy of innovation and success.

In addition to her entrepreneurial pursuits, Domonique is deeply committed to giving back to the community. She actively supports various social initiatives and mentors aspiring entrepreneurs, sharing

invaluable insights and experiences to empower the next generation of business leaders.

The secret to business success: Being one of a kind.

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hania Elliott-McDowell is a woman of many hats. She’s a wife and a mother of four, veteran of the The United States Army, former athlete with the Carolina Queens Women’s Football team, is a licensed practical nurse, and Owner and Chef at Decadent Chefs.

SHANIA ELLIOTT VITAL STATS: Company: Decadent Chefs Launched: 2020 Charlotte, NC Visit: savasjewels.com

Being one of a kind is at the helm of Shania’s life pursuits and it is also her secret to business success. "I pride myself on creating one of a kind dishes and composing new recipes from ones that were passed down to me from my elders." Shania was born and raised in Brooklyn, NY and currently resides in Charlotte, NC. Shania attended Johnson & Wales University, where she received her Associates in Culinary Arts. When it comes to cooking, she was inspired to take her culinary

background and add a bit of twist to bring forth her own cooking style. “The best thing I did for my business was when I found a mentor that was in my field. He taught me how to be the best at my craft and every day learn something new. In developing my business, I came across obstacles that put fear over faith in my abilities. The way I overcame this mindset is by having mentors who would consistently give me affirmation to reinforce my self-confidence. I also learned that without faith, I wouldn’t be able to grow or overcome situations in my business.” Shania’s motto is one day at a time and to remember that her business is her personal race. "I remember when my parents' illness was taking over their body, especially with my mom. It made it extremely hard for her to incorporate her medication with the food she would eat. She continued to get sick. That is when I knew I wanted to do more, not just for her, but for people. I learned more about her medicine and the effects it has on the food she was eating." The adversities she faced within her family inspired her towards new leaps to build a legacy for her family. "Coming from a military background, I knew then that whatever I wanted to do, it

cookbook for the holidays. Her hobbies besides being a mom include reading, writing poetry, and creating new dishes. Her favorite quote is by Maya Angelou, "If you are always trying to be normal, you will never know how amazing you can be."

Shania is the owner of Decadent Chefs, a five time bestselling author and a two time international best-selling author. She is currently working on her next

"Knowing my food was that one thing that connected the smile to the enjoyment and warmth of a good meal. " x

She counts it as a reward to be able to see people smile with their stomachs.

challenges, persevering through difficult times, and adopting an entrepreneur’s mindset.

The secret to business success: Relationships.

LISA L. HOWZE

VITAL STATS: Company: The Lisa Howze Experience, LLC Launched: 2021 Detroit, MI Visit: IAmLisaHowze.com

rue success cannot be measured by college degrees, fancy titles, material possessions, or even the amount of cash you have in the bank. Rather, it is best defined by the lives you touch while in pursuit of purpose. As someone who lives life on purpose, Lisa Howze is on a mission to disrupt

generational poverty and eradicate poor thinking about money. She believes that the key to closing the racial wealth gap in America begins with our youth. Because of her personal experience with childhood poverty, which included two home evictions that disrupted her education, causing her to attend five different elementary schools by 5th grade, she uses her story chronicled in the pages of Candy Girl Mentality as a tool to teach valuable life lessons about overcoming

Without question, Lisa has had an enterprising mind since she was a kid. She learned early on how proximity and exposure to entrepreneurship can inspire someone to start a business, generate income, and create financial independence. Her passion to control her own destiny carried over into her high school years when she took a $13 investment in M&M candies and turned it into over $4,000. She used the money to help pay college tuition at the University of Michigan, where she earned a bachelor’s degree in accounting. She later completed a master’s degree in finance from Walsh College. Her education became the foundation upon which she built a successful career as a certified public accountant, Michigan state representative, former candidate for Detroit Mayor, chief of staff and public policy director for Detroit Mayor Mike Duggan, and an executive leader in higher education. Having received dozens of awards and accolades, Lisa’s leadership has not gone unnoticed. Today, as the proud owner, founder and CEO of The Lisa Howze Experience, LLC, a professional development and educational consulting firm, Lisa is taking her business acumen to a new level. For instance, she attributes her successful book sales and requests for speaking engagements to the power of an extensive network.

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Looking back, there were certain role models in the culinary world who were pivotal in her dreams of becoming a culinary artist and being the best chef she can be.

"When I was in school I always wanted to meet Chef Jeff. Then one day I got the chance to meet him, that day forever changed my life. I say that because being a role model doesn’t mean you have to know the person, but knowing what that person does and how they represent themselves to you can change your whole life."

had to be on my own terms. Being employed at certain places, I got to meet wonderful people who forever would change my life. But I knew deep down inside I wanted something that I could call mine. Something for my children to have and to continue to pass down."

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LISA L. HOWZE continued

organizations who aligned with her mission and saw value in purchasing books in bulk to give as gifts to clients, employees, and/or student services programs.

"This part is fun for me, as I enjoy seeing others win!"

In the end, her reward will be hearing these two words, "Well done!" x

VITAL STATS: Company: Just Dawn Johnson, LLC; Dawn Johnson State Farm Launched: 2023 & 2006 Rock Hill, SC Visit: JustDawnJohnson.com

The secret to business success: Community and hard work.

DAWN JOHNSON

orn in the vibrant streets of New York but raised in the quiet, rural parts of South Carolina, Dawn Johnson's journey as an entrepreneur began with two invaluable lessons etched into her young heart: the power of community and the essence

of hard work. While many often credit their success to degrees and powerful networks, Dawn firmly believes that her first and most profound example of determination, resiliency, and ingenuity came from her mother. Despite not having a degree or even a high school diploma, her

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Lisa says, "What I do is less about me and more about how I use my testimony, talents, and gifts to give God glory. As such, I will fulfill my purpose by serving others, namely youth and young professionals as I help them to change the financial trajectory of their lives and advance their career aspirations."

"Relationships are the lifeblood of any business,” she says. “I enjoy being able to pick up the phone and call on people from every aspect of my life who enthusiastically "To help the mission of Candy Girl Mentality go support what I am doing. They know that further faster, it takes partnership," explains Howze. From an individual sales standpoint, my success is really our success!” readers from diverse backgrounds love Candy Girl Mentality because of Lisa’s transparency Without this built-in support system, and the authenticity that pervades through she admits that it would be difficult to every line in every chapter. They share how grow and expand. In fact, more than 75 percent of the revenues generated in her they see themselves through her writing and business, thus far, have stemmed from her become inspired in their own journey. personal and professional relationships. "I find that people connect with my Furthermore, Lisa is on pace to generate story because it is genuine, sincere, and six figures in sales in a matter of six unapologetically real," shares Howze. months since the release of Candy Girl Mentality in March 2023. It is apparent that authenticity is Lisa’s Candy Girl Mentality has done so well superpower. because, as a visionary, Lisa understood In addition to empowering the next that she was not just writing a book generation, Lisa is creating a success blueprint to rush to the market to make a quick for other entrepreneurs to follow. Just as she buck. Instead, she is building a business has had mentors and coaches to guide and made to last. Through intentionality direct her path, she actively works with youth early in the process, she established and women who are learning to communicate strategic partnerships with leaders of

their value by establishing credibility, connecting with their audiences, and sharing their expertise.

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mother owned and operated a small restaurant in New York with an unwavering passion and drive that left a lasting impression on young Dawn.

on a successful corporate career at State Farm, dedicating 15 years to honing her skills and expertise before taking the leap into entrepreneurship.

Growing up amidst the diverse tapestry of New York neighborhoods, Dawn witnessed the stark contrast between the working class struggling to make ends meet and those in more financially stable positions with homes they owned. At the tender age of seven, she already had a clear vision for her future – she aspired to carry a briefcase and wear a suit, just like the homeowners in her community. Remarkably, her school yearbook captured her youthful ambition, featuring an eightyear-old Dawn proudly dressed in a red suit and holding a briefcase.

In November 2006, Dawn established her own agency in Rock Hill, South Carolina – a courageous decision that presented its own set of challenges. Starting a business in a new city while being a mother to a two-year-old daughter demanded unwavering strength, resilience, and ingenuity. Drawing from the valuable lessons passed down by her mother, Dawn forged ahead, determined to make a difference in people's lives.

It's often said that where you set your intentions is where you'll land, and Dawn truly embodied this belief. Her determination led her to Florida State University, where she graduated with a degree in Economics. She then embarked

The Dawn Johnson State Farm Agency was not merely about selling insurance policies, it was about assisting individuals and families on their financial journeys. With this mission in mind, Dawn expanded her reach even further with the establishment of Just Dawn Johnson, LLC in 2023. This platform aims to empower individuals through financial and women's empowerment initiatives.

Under Just Dawn Johnson's banner, numerous impactful projects were launched, including the annual Self-Care Weekend – a rejuvenating experience in Charlotte, NC, designed for Black women to relax, release, and recharge. Other initiatives such as the Life Legacy Luncheons, provide families with intimate settings to discuss financial and estate planning, helping them shape their envisioned legacies. Beyond her thriving businesses, Dawn's dedication to her community knows no bounds. She served as the immediate past chair for the Rock Hill Economic Development Corporation, becoming the first Black woman to hold this role. Dawn is also the Chair of the Black Economic Leadership League of Rock Hill, advocating for economic empowerment and equity. For her relentless efforts, Dawn has been recognized with numerous accolades. State Farm honored her with the Legion of Honor, Ambassador Travel Qualifier, and the Bronze Tablet Award. The City of Rock Hill acknowledged her with the Dream Keeper Award and York County Come-See-Me Community Service Merit Award. Other community partners celebrated her with awards like Rock Hill Schools Outstanding Business Partner, Optimist of the Year by the Rock Hill Central City Optimists, and Uplift & Perseverance Awards by Omega Psi Phi Fraternity. Notably, she was named Business of the Year by the Alpha Kappa Alpha Sorority Inc., and selected as one of the 50 Most Influential Women in the Mecklenburg Tri-County area. Dawn, once a young girl with a dream and a red suit, remains committed to serving her community and

fostering inclusivity for all to thrive and achieve their wildest dreams. She continually challenges herself to reach new heights, and her journey

stands as an inspiring testament to the power of determination, resilience, and unwavering passion.

Today, Dawn Johnson's impact extends far beyond her office and community. She is a trailblazing entrepreneur empowering lives and reshaping the world for the better. Her story is one of inspiration, reminding us all that with a clear vision, hard work, [a red suit] and a supportive community, we can achieve greatness and create lasting change. x

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VITAL STATS: Company: Bringing Leadership Back, LLC Launched: 2015 Baton Rouge, LA Visit: @bringing_leadership_back The secret to business success: Reset and refocus the way we think, the way we communicate, the way we work and the way we lead.

BRIDGET KAIGLER

ridget Kaigler is the President of Bringing Leadership Back, a consulting firm aimed at aiding aspiring leaders with professional growth strategies and supporting organizations with value-added services to achieve strategic goals and promote process improvement initiatives.

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She is the true definition of adapt, relate, and connect. Humble beginnings and a non-traditional path to becoming an accounting professional were the foundation for Bridget’s unwavering dedication and encouragement to begin her own company.

telemarketer, receptionist, business analyst, volunteer leader, and a certified public accountant.

"Everyday we realize how much others depend on us to be a leader and stand for what is right. You may be the first example of leadership to someone. Let it be a lasting impression of professionalism and dedication."

"You never know what you are being prepared to do."

Fast forward to today, Bridget’s entrepreneurial efforts have garnered exceptional recognition and accolades, including being named as the 2023 Woman of Inspiration by Capital Area United Way of Greater Baton Rouge, 2021 Top 50 Women in Accounting by Ignition, and 2021 Society of Louisiana CPAs Distinguished Public Service Award -– the highest honor for public service leadership, impact, involvement, and innovation of a Louisiana CPA.

More than 20 years ago, Bridget was laid off from a job as a receptionist/customer service representative. She was there for six months and thought she was finally catching a break. Wrong! She was broke with no education other than a high school diploma. In tears, she asked the manager to write a letter of recommendation.

what you are good at... I still utilize the skills I learned from being in the role as a receptionist. I’m not ashamed of where I started, my mistakes and failures, or how late I started. I’m thankful for anyone that I’ve crossed paths with during my career journey. The people that encouraged me to be the best me."

The skills she obtained as a "Entrepreneurship is a long distance corporate professional along with her ability to reset and race. It is not a straight line to refocus when things were success, crushing goals. However, given the desire and passion to keep bleak is part of the reason her striving, grit and determination will consulting firm exists today. withstand difficult times." "Do not be afraid to find out

Bridget’s primary focus was to start a career in the accounting profession to provide for her son as a single mother. She never thought of becoming an entrepreneur. Eviction and disconnect notices were the norm. She accepted roles as a cashier,

Bridget believes obstacles shouldn’t be looked at as an excuse to procrastinate, but rather an opportunity to absorb the knowledge you can, move on, and be an asset not only for you, but others.

Over the years, she learned to reset and refocus the way she thinks, the way she communicates, the way she works and the way she leads. She credits the following skills for her ability to turn her life around, and that was in her ability to make connections, expand her network, and grow professionally. "Your most powerful marketing tool is you. It’s okay to self-promote for the purpose of solving a problem, adding value for a client or an organization. Reintroduce yourself in a self-motivating way and remind others that you want to be a part of something great." Bridget reminds all leaders we are responsible for the energy we bring into a room. "Leadership starts with us! Set the standard and others will follow. Be the one to change the world one person and one motivational word at a time." x

OHAVIA PHILLIPS The secret to business success: Leaving an indelible mark on the world.

ailing from Charlotte, NC by way of Brooklyn, NY, Ohavia ("Oh") Phillips, is one of a kind. Her charisma, infectious personality, and warmth make her a favorite in any circle. Ohavia is a successful media personality, content creator, speaker and emcee around the city of Charlotte and a thriving talk show host of her OWN show, The Oh Show.

As the owner of multiple successful businesses, Ohavia has earned acclaim for her innovative approach and outstanding achievements. Her entrepreneurial ventures have garnered prestigious awards, solidifying her position as a trailblazer in her industry. Ohavia has been named Influencer of Charlotte, Media Maven of Charlotte as well as highlighted on many multimedia platforms from social media, to television and print. Her remarkable ability to identify market trends, coupled with her strategic mindset has propelled her businesses

to new heights of success. One of Ohavia's crowning achievements is the creation of groundbreaking curricula in partnership with esteemed educational institutions such as Central Piedmont Community College (CPCC), University of North Carolina at Charlotte (UNCC), and the University of California, Los Angeles (UCLA). Through these collaborations, Ohavia has revolutionized education, empowering students with the tools and knowledge necessary

THE OH SHOW LLC A visionary media maven and fearless entrepreneur, she blazes a trail in the industry. Harnessing creativity and business acumen, she crafts compelling narratives and builds empires, redeﬁning success on her own terms.

“

OHAVIA PHILLIPS M.S.

Crisis Communication, Walden University ForbesBLK Business North Carolina Power List

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With her relentless drive and unwavering commitment to excellence, Ohavia has emerged as a prominent figure, making an indelible impact on both local and global platforms.

VITAL STATS: Company: The O Show Launched: 2017 Charlotte, NC Visit: ohaviaphillips.com

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to excel in the rapidly evolving business landscape. Ohavia's influence extends far beyond the business realm. As a media mogul, she has conducted captivating interviews with an impressive range of personalities, including esteemed change agents like Stacey Abrams. Her media presence spans various platforms, from STARZ to Google, captivating audiences with authentic and engaging content that resonates with diverse audiences worldwide. Authenticity is at the heart of Ohavia's content creation. She possesses a unique ability to connect with her audience,

delivering genuine and impactful messages that inspire and empower. Her authentic approach has opened doors to remarkable opportunities, such as being featured at renowned events like the Essence Festival and collaborating with iconic brands like Red Bull and Lexus. Beyond her entrepreneurial pursuits, Ohavia is deeply committed to serving her community. She leverages her platform to bridge connections, bringing together individuals and organizations for

the greater good. As a community connector, she has spearheaded initiatives that drive positive change, making a lasting impact on the lives of those around her. Ohavia's unwavering dedication to her craft and her genuine passion for uplifting others have earned her widespread respect and admiration. Her relentless pursuit of excellence, combined with her innovative thinking and strategic mindset, sets her apart as a true leader and influencer in the world of business and media. With each endeavor she undertakes, Ohavia Phillips continues to reshape industries, inspire change, and leave an indelible mark on the world. Her visionary approach, authentic content creation, and unwavering commitment to her community serve as a testament to her extraordinary leadership and unwavering determination to make a difference. x

The secret to business success: Invest in the future you want to live in.

abi Preslar embodies the true spirit of resilience, passion, and dedication. She is the founder and CEO of SPARK Publications. Her story is not only an inspiration, but a testament to the power of investing in the future you want to live in.

FABI PRESLAR VITAL STATS: Company: SPARK Publications Launched: 1998 Charlotte, NC Visit: SPARKpublications.com

In 1998, Fabi recognized a gap in the market for niche magazine publishers and founded SPARK Publications to offer high-level consulting, design, and production services. Today, her clients consist of large national trade associations with memberships ranging from 15,000 to 200,000 members and various businessto-business and lifestyle magazines. Fabi later launched the firm’s custom book publishing division,

focusing on creating beautifully crafted nonfiction books such as cookbooks, legacy and collector books, business memoirs, and unique publications that help build brands, businesses, and platforms for leaders. However, Fabi's journey to success came with its fair share of challenges. In her early teens, her parents’ restaurant closed, causing her family to lose their home and move in with a family friend in another state. Determined to forge her own path, Fabi left home at seventeen and moved to Charlotte, NC with no car, no money, and no acquaintances. She enrolled in Central Piedmont Community College, pursuing her passion for commercial art and design while juggling three jobs and obtaining her US citizenship (from French to US). After gaining valuable experience working for others and managing various businesses, Fabi developed a unique set

Can you predict if your book will be successful? Scan to take this quick 10-minute assessment to help you predict your future book’s potential success. SPARK Publications is a custom publisher of nonfiction entrepreneurial books (business, coffee table, cookbooks, workbooks) and magazines to grow businesses, brands, and platforms for successful leaders and business owners.

SPARKpublications.com/booksuccess

Publishing nationally. Located in Charlotte.

Sweet Potato or Pumpkin Pie brilliantly illuminates Dr. Lewis’ deeply held equity principles through meaningful conversations and impactful history lessons.

REAL ESTATE BROKER & INVESTOR

Laura Zielke, Director of Online Learning & Innovation, Nonprofit Leadership Lab

Dr. William T. Lewis, Sr. is founder and president of WillHouse Global. He is a nationally recognized diversity and inclusion thought leader, and entrepreneur. wtlewis.com

Because of her work with hundreds of professionals over the years from various industries, Monique Douglas feels that all share this dilemma at some time in their personal and/or professional lives. The root of the matter is needing to change your mindset in one or multiple areas. Her goal is to help you identify what is “stopping you up.” Once identified, you can tackle them one by one, get Unclogged, rebuild your confidence, and flow with greater ease to achieve your business success. Monique is a strong believer that “your clarity delivers results!” Monique Douglas is a business consultant, professional speaker, and author. She has over thirty years of combined experiences, sales, customer service, and management and is committed to providing tools to enhance the professional success of all who she has the pleasure of working with. Her excellence in leadership and community service resulted in her induction into Charlotte, North Carolina’s Women’s History Hall of Fame at the Levine Museum of the New South in 2018. Engage with Monique’s brand, CBK Branding & Consulting Firm LLP, for consulting, speaking, or training engagements. Learn more about her work in the community through her nonprofit organization, the Grooming Greatness Foundation, $21.00 by visiting GroomingGreatness.org. ISBN 978-1-953555-27-4 52100>

$25.00 ISBN 978-1-953555-21-2

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MOLLY BARKER Education / Inclusive Education Political Science / Human Rights History / United States / 21st Century

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SELF-HELP / Personal Growth / Success BUSINESS & ECONOMICS / Leadership BIOGRAPHY & AUTOBIOGRAPHY / Women

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MONIQUE DOUGLAS

PAUL W. JAMISON SR.

Dr. William T. Lewis, Sr. has given us a rare gift in Sweet Potato or Pumpkin Pie. It’s a personal, insightful, empathetic look at race and allyship from both Black and White perspectives. A gifted storyteller, Dr. Lewis invites us on a walk down memory lane where he gently weaves together his experiences growing up and adulting Black with historical snapshots of structural racism's stronghold in America. His interviews with White friends and colleagues who open up about their own racial awakening make this the perfect springboard to your own brave conversations about race.

Targeting the Top 10 Mindset Cloggers to Business Success

A N D Y D IN K IN

FOREWORD BY COACH MACK BROWN

This may come from surfacing issues from upbringings, stress and anxiety in current professional roles, personal fear factors, and a host of other factors too numerous to list. If you are finding yourself in a position where you feel frozen in time and unable to move forward, then this book is designed for you!

Claire Tuttle

Robert Egleston

— MOLLY BARKER Paul Jamison owns a portfolio of residential, commercial, and vacation properties that he and his team manage. He also manages a large portfolio of investment property for individual investors. The Jamison family of companies includes Jamison Realty, Jamison Property Management, and Jamison Property Investments. His disciplines include residential, As the founder of Girls on the Run and the Red Boot Way, commercial, property management, and Molly Barker has had the good fortune to experience truly investment real estate in many areas of the country with his main pivotal moments in the lives of many, many people. She is also focus primarily in the Carolinas. He the single mom to two extremely creative and independent has used his years of advertising kids. This coupled with the unexpected prominence that and branding experience to help $24.99 comes with founding two successful nonprofits has taken his clients learn how toLEVERAGING evaluate YOUR her on one heckuva messy, fun, scary, up-and-down, and the creative side of the real estate all-over-the-place professional and personal roller-coaster ride! STUDENT-ATHLETE EXPERIENCE Molly invites you to find your own wisdom as she shares market. Using his unique method FOR SUCCESS The Wisdom Stories. Most are simple, some are funny, and of delivery brings stronger successAFTER COLLEGE some are sure to make you feel deeply, but tucked in between and higher returns. Paul is also host the words rests something richer and more meaningful than of the weekly radio show Your Real SPARKpublications.com the words themselves—nuggets of wisdom for you to uncover Estate Today. and integrate into your life.

BUSINESS & ECONOMICS / Investments & Securities / Real Estate BUSINESS & ECONOMICS / Real Estate / General BUSINESS & ECONOMICS / Real Estate / Buying & Selling Homes

Are you feeling “stopped up” and stagnant in your professional success? Through trusted conversations, Dr. Lewis uncovers the truth to reveal the always ugly, often stealthy reality of racism so we can examine and change. MORE conversations are needed and I hope this is the first of many books.

How to Open the Door to Rental Property Investment and Management

UNCLOGGED

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OPPORTUNITY IS

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SELF-HELP / Personal Growth / Success BUSINESS & ECONOMICS / Careers / Job Hunting BUSINESS & ECONOMICS / Personal Success

You just have to answer the door.

PAUL W. JAMISON SR.

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ANDY DINKIN

Stacey Simms

FAMILY & RELATIONSHIPS / Children with Special Needs FAMILY & RELATIONSHIPS / Parenting / General HEALTH & FITNESS / Diseases / Diabetes

COACH MACK BROWN

Andy Dinkin is a business owner and commercial real estate broker who also teaches college students how to launch their dream careers through building meaningful relationships. Learn more at andydinkin.com and goingproinlife.com.

OPPORTUNITY IS

HOW TO OPEN THE DOOR TO RENTAL PROPERTY INVESTMENT AND MANAGEMENT

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Recipes and Reflections from a Life in the Spotlight

Diabetes Mom

“Who is this book for? Not just student-athletes. Mothers, fathers, aunts, uncles, friends, and anyone else who wants to help a young adult find his or her way into a world foreign to them. Most athletes’ lives have been regulated since high school, and when they get to college, it’s regulated more. What they eat, when they eat, when they sleep, and where and when they have to be at practice and class are things they never had to think about. After college, they are now thrust into a world without regulation, and it’s up to them to figure it out and make something of it. I recommend this book as the first step in navigating this unknown journey in which they now find themselves.”

KNOCKING GOING PRO IN LIFE

While sharing stories and lessons from his decades of experience, Paul Jamison gives readers a glimpse of residential real estate investment, including how to set yourself up for success and what pitfalls to avoid. Both entertaining and practical, Opportunity Is Knocking is a budding investor’s first step in a profitable journey.

OPPORTUNITY IS KNOCKING

Stacey Simms is the host of the weekly podcast “Diabetes Connections,” and her son was diagnosed with T1D at age two in 2006. Take heart from her honest and witty stories in “The World’s Worst Diabetes Mom: Real-Life Stories of Parenting a Child with Type 1 Diabetes.”

The World’s

Fewer than 2 percent of NCAA student-athletes go on to play professionally. But the college sports experience still has strong benefits for those who go on to become business professionals, entrepreneurs, artists, and educators. Going Pro in Life is a playbook on how to leverage the unique status, skills, and networking opportunities available only to college student-athletes to achieve success after college.

LEVERAGING YOUR STUDENT-ATHLETE EXPERIENCE FOR SUCCESS AFTER COLLEGE

Coming Home

Stacey Simms

GOING PRO IN YOUR SPORT ISN’T TOTALLY WITHIN YOUR CONTROL. GOING PRO IN LIFE IS YOUR GAME TO WIN OR LOSE.

GOING PRO IN LIFE

Stacey Simms’ parenting philosophy is “not perfect, but safe and happy.” Does that make her the world’s worst diabetes mom? Some people on social media thought so. But her stories and the lessons they impart show that diabetes laughs in the face of perfection. Raising a happy and healthy child with type 1 diabetes, as well as any siblings, requires flexibility, planning, and a great sense of humor above all else. It’s a journey full of challenges, but you are not alone!

Real-Life Stories of Parenting a Child with Type 1 Diabetes

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Recipes and Reflections from a Life in the Spotlight

o be a beautiful book with delectable out Barbara McKay’s incredible career, n that. Coming Home is the primer on dinary life with grace, wit, charm, style, ns of hard work. Only Barbara could do d make it look so darn simple.” – Laura Vinroot Poole, Owner, Capitol

oyful, life-affirming reminder that uest selves with those we love, every hat a feast these recipes are! Barbara ace, and generosity of spirit to every and a boundless faith are her secret hen, and everywhere else.” syndicated talk show host and author

The World’s

“How did I end up reporting on TV? It came about through faith, dreams, my always-believing-in-me mom, and food. My love of food took me on an incredible journey.” to love Southern cooking. From her simple, delicious recipes to her love of life, deep faith, and ability to connect with nearly anyone, this life well‑lived will both encourage and inspire readers.

The World’s Diabetes Mom

Coming Home

es reflections, wisdom, bara’s forty years of hosting ng children, meeting her ns, and teaching generations

Barbara McKay

of Food, Faith, Friends, Family, and Fortitude

Barbara McKay

Targeting the TOP

Mindset Cloggers to Business Success

UNCLOGGED UNC UN CLOGGED Monique Douglas Moniqu

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This motto reflects her personal journey and the values she brings to her company. Beyond her business endeavors, she dedicates herself to mentoring women business owners, empowering them to unleash their creativity and realize their professional and personal potential. Fabi’s entrepreneurial efforts In 2019, Fabi faced one of her toughest have garnered recognition battles yet when she was diagnosed with and accolades, including breast cancer. Determined not to let it define being named one of the 100 her, she took a six-month healing sabbatical. Women to KNOW in America This decision proved to be monumental, not in 2023 and earning a place only in terms of her personal well-being but in the North Carolina Women also in positively impacting her business. By Business Owners Hall of stepping away from the office to heal, rest, Fame. Her firm has won over and innovate, Fabi gave her team autonomy 300 industry awards for their and trust. This leap of faith led to a spike client work. in revenue later that year, highlighting the value of working on business processes and Fabi's story resonates deeply because she embodies clarifying roles.

pes & Reflections

hed her daily television Barbara McKay’s voice is he taught a generation of ook them on adventures rs and introduced them to successful, long‑running make way for all‑news continued to serve her fans mercials, and in magazines, ds in entertainment, food, Barbara McKay is an icon. e humble view of herself. ife has been a series of ace from God. When she e, Barbara was told a woman options: teacher, flight he tried the first two and but they didn’t stick. Her o trying something new, us, something bold. With no n or entertainment, Barbara call and convinced the right udition. Thus, her storied

the qualities of a truth-teller, creator, supporter of women, and relentless doer. She navigates life's challenges with grace and perseverance. Her life is a testament to the fact that success and fulfillment can be achieved while prioritizing family and personal well-being. Her relentless pursuit of her dreams, unwavering dedication to helping others, and ability to overcome adversities make her a true role model. Through SPARK Publications, Fabi continues to create a spark in the lives of business owners building brands, businesses, and platforms that leave a lasting impact. If her story resonates with just one person, then it is an added bonus to the legacy she is creating. Fabi Preslar is a sparkling example of the power of resilience, passion, and entrepreneurship, and her next steps will undoubtedly continue to inspire. x

"Fabi Preslar embodies her belief of “investing in the future you want to live in."

of skills which laid the groundwork for her own publication design firm. 25 years ago, she made a life-changing decision to launch her own business and invest in her personal life while generating a necessary income. For six years, her business remained homebased as she dedicated more time to her husband and daughter. Once her daughter reached her senior year in high school, Fabi expanded her firm, moving into an office space, hiring employees, and attracting larger clients. Ten years later, her dreams and entrepreneurial journey came full circle when both her husband and daughter joined the business, adding to a highly talented crew of SPARKlers.

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VITAL STATS: Company: Victorious You Press Launched: 2016 Hunterville, NC Visit: victoriousyoupress.com

oan T. Randall embodies success through creativity, innovation, persistence and strategy. She is the definition of commitment through her work as an international speaker, awardwinning author of multiple bestselling books, business coach, founder of Victorious You Press, and creator of Book 2 Business & Beyond® Bootcamp, which teaches authors how to create multiple income streams through their books. "The heights by great men reached and kept were not attained by sudden flight, but they while their companions slept, were toiling upwards through the night." – Henry Wadsworth Longfellow Affectionately known as the author’s midwife, Joan helps thought leaders and individuals of faith write and publish their

stories and messages to monetize their impact, build sustainable businesses, and create legacies. Her journey to entrepreneurship began in 2016 when she authored her first best-selling book. Over the next three years, she wrote six more despite having no formal education in creative writing. Joan fell in love with transforming a rough draft into a compelling manuscript, knowing that she had the power to shape the narrative. Having now accomplished 10 successful book releases, she has identified a gap in the market that needed to be filled for both faith communities

JOAN T. RANDALL The secret to business success: Provide exceptional experiences and commit to your why. and career professionals. This was the birth of her own publishing company, Victorious You Press, to meet the unique needs of the aforementioned groups.

Some of Joan’s achievements include executive producing a Documentary film in 2021 from one of their Anthologies featuring 17 celebrated authors. She has also garnered many accolades for exceptional leadership skills within her community, earning the title of Entrepreneur of the Year and receiving literary recognition as an author and publisher. Her work has also been highlighted on major news

Drawing on her past role as a regional VP at a Fortune 500 retailer, Joan possesses a comprehensive understanding of the sales and marketing process.

transactions. Lead others by teaching what we know and equipping others with that knowledge. Legacy, leaving the gift of a lasting impression even after the contract ends." Victorious You Press is humbled by the 50% client referral rate and the 25% return client rate for two or more books published for the same author.

Her strategy for connecting with her target audience starts with catering to an avatar. From there she practices a set of fundamental principles to live, learn, love, lead, and leave a legacy, which are the driving force behind her triumphs.

Joan believes her faith is the bedrock of her thriving business. During the occasional challenges, obstacles, and setbacks, she draws on the supernatural power of prayer to overcome them.

"Live each moment as the best version of ourselves to provide the best to our clients and team. Learn every aspect of the business process to deliver the best service internally and externally. Love building authentic and intentional relationships and not just

Joan has fearlessly pursued her vision of positively affecting the lives of countless individuals. Moving forward, she hopes to harness every gift, talent, skill, and aspiration that God has bestowed upon her to empower and motivate the upcoming generation. x

"I never falter or become overwhelmed because my faith sustains me. My business is a divine blessing, and my work is an act of worship. This conviction is my ultimate strength."

VITAL STATS: Company: Detroit CEO Magazine, Detroit CEO Media, The Brave Ambition Radio Network Launched: 2012 & 2019 Detroit, MI Visit: lrogersglobal.com

The secret to business success: Work ethic.

acretia L. Rogers consistently pushes the boundaries of what is possible. She is a highly accomplished digital media producer with a passion for creating captivating content and leveraging ever changing technologies to engage audiences.

With over a decade of experience in the industry, Lacretia has established herself as a visionary leader and a driving force in the digital media landscape. Her collaborative and adaptable approach has led her to successfully collaborate with a diverse team and other content creators, fostering an environment of creativity and innovation.

LACRETIA L. ROGERS

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"We take pride in our vast experience publishing almost 200 titles and helping over 350 individuals become best-selling authors. Our expertise has enabled more than 60 authors to establish successful coaching, consulting, and e-commerce businesses, non-profits, ministries, and author brands."

networks such as ABC, NBC, CBS, and Fox.

With the immense power of storytelling in today’s world, Victorious You Press has emerged as a globally recognized company through its unparalleled Books 2 Business & Beyond® model. Drawing from Joan’s personal experiences, she developed a compelling strategy that empowers her clients to think beyond the book and explore new horizons.

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"What I know now is that you must "It's important to take a moment and build and nurture a team, even if it starts appreciate the present. Whether it's off small. One cannot manage through mindful reflection, engaging in a significant brand alone. You need activities you love, or setting goals for people around you that you implicitly the day. Embracing the opportunities trust, who believe in you and the that come your way can lead to a mission of your venture." fulfilling and meaningful experience. So, make the most of every day and enjoy Because of the challenges that come the journey it brings." with entrepreneurship, Lacretia believes the true power lies in the Having a positive mental attitude is strength of one’s work ethic, crediting important to yielding results. that to being the real secret to success and path towards growth. "Fostering a successful mindset involves developing a positive and "The entrepreneurial journey is filled proactive approach towards achieving with challenges and opportunities. your goals. Define your objectives Stay adaptable, continuously learn, and and break them down into smaller, be willing to iterate and adjust your manageable steps. This provides a business strategies based on feedback sense of direction and motivates you and market dynamics. Enhance to act. Maintain an optimistic outlook your entrepreneurial skills through and believe in your abilities. Focus on workshops, courses, or mentorship your strengths and past achievements programs. Build your expertise in areas to build confidence. You also must like finance, marketing, operations, and treat failures as valuable lessons leadership to effectively manage your rather than setbacks. Analyze what business." went wrong, adapt your approach, and use the experience to improve." Through her journey, she has seen her work ethic suffer during times when Building a business to last requires she didn’t practice balance or self-care. careful planning and execution. For this reason, Lacretia is an advocate In addition to establishing a solid for not only taking action, but also foundation in terms of your mission, taking care of yourself.

Here's What We Offer:

- Podcast Production - Podcast Distribution & Marketing - Logo Design - Social Media Marketing - Book Publishing - Magazine Design - Podcast Masterclass - 1 x 1 Brand Amplify Consults

vision, and goals, Lacretia believes a big part of the work also involves building relationships with others. "Networks can open doors and create opportunities. By building meaningful connections with others, you can tap into a wealth of knowledge, resources, and support. Networks are powerful. They give you the power to exchange ideas, collaborate on projects, and learn from experienced individuals from a variety of industries, including your own." Beyond her accomplishments in the digital media space, Lacretia actively mentors aspiring digital media professionals, sharing her knowledge to inspire the next generation of creators. She recently released her first book, Lemons for Your Lemonade: 30 Days of Inspiration for Entrepreneurs and Creatives and offers a podcast masterclass through the Brave Ambition Radio Network’s School for Creatives. She believes helping others is a wonderful way to make a positive difference in the world. Not only do you get to bring joy to other people’s lives, but you also cultivate a sense of fulfillment and satisfaction within yourself. x

Whether you're looking for ways to amplify your brand voice through podcasting, or you want to power up your company's growth with our cuttingedge media solutions, we're here to take your brand to new heights. Embrace success and visibility with Detroit CEO Media.

Let's Connect

www.lrogersglobal.com

313-937-6610

inquiries@detceomag.com

JODY TRIERWEILER The secret to business success: Faith and purpose.

ody Trierweiler is the owner of CNC Fitness and Nutrition Expert Company and Jody’s Fit Life. She’s passionate about assisting others in living a healthier life by helping them identify areas for change and improvement in fitness and nutrition.

Since 2008, Jody has been on a mission to spread a message of better health through fitness. She began teaching classes

"My live segments were having an impact on people and their exercise habits. In 2017, I was given my own TV show on Comcast Xfinity called Jody’s Fit Life, and we filmed 3 seasons of the show focusing on ways to improve your health around Michigan." Some show locations included a float spa, indoor rock climbing, eating crickets for sustainable protein, and goat yoga. You can still catch the old episodes on Xfinity. When covid shut the world down in 2020, Jody took advantage of the downtime and invested $10,000 towards furthering her education. She

became certified as a Nutritional Consultant, Nutrition Coach, and Weight Loss Coach all on top of her bachelor’s degree in Sports Medicine. "This additional training opened the door for me to create my website, Jodysfitlife.com, where I provide practitioner grade supplements and valuable information. Clients can also work with me to meet their weight loss goals." Jody continues to provide valuable information through her weekly tv segments on Live In The D.

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and personal training, and then in 2015 became the fitness expert for the Live In The D television show.

VITAL STATS: Company: Jody’s Fit Life CNC Fitness and Nutrition Expert Launched: 2008 Beverly Hills, MI Visit: jodysfitlife.com

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A comment from one viewer stated— "Jody we loved your segment today on hydration and how our bodies absorb water and minerals. That was the most invaluable segment ever on network TV, thank you!" She views the fitness classes she teaches as a way to stay accountable with her own fitness goals. "Motivating others to push themselves and become stronger brings me great joy!" In February 2023, an 8-day migraine led Jody to the ER where the doctors discovered that she had a bleeding mass in her brain. "I’d have to wait over two days for an MRI and diagnosis. The questions began swirling in my mind: Do I have cancer? Am I going to die? What about my boys who are 16 and 19? And as quickly as those thoughts

came, I shut them down. The Bible says to bring every thought into captivity to the obedience of Christ, and so that’s what I did. I told everyone who entered my hospital room that there would be NO negative talk, no crying, no sadness. I would only entertain positivity. I began to pray and declare that I will live and not die, again from the Bible. Every scripture that I could think of about healing, health, life and hope were all I would declare. I sang worship songs nonstop as much as I could while battling the most painful headache of my life." After three days, the doctor came into her room with the MRI results. He talked for about three minutes before saying "It’s benign."

"I threw both hands into the air and yelled, ‘Thank You Jesus’ with all ten people in my room." She had brain surgery two days later to remove a large pituitary tumor, and spent eight days in the hospital (three days in the ICU). "I went home on 9 medications. It wasn’t easy. I’m still recovering. I will use my experience to empower others in difficult situations, to motivate and inspire, and offer HOPE. My healthy lifestyle was paramount in my recovery, both physically and mentally." Her plans for the future of Jody’s Fit Life include more philanthropy, and a media platform to share nutrition information. "God has a big plan for spreading the truth about food and fitness and He’s going to use me to reach millions of people." x

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evolving FROM CORPORATE TOP PERFORMER TO

ENTREPRENEUR

magine having won 23 Grand Slams, seven Wimbledons, seven Australian Open titles, six US Opens, and three French Crowns all by the age of 40. Then right as you were at the top of your game, you walked away. This is exactly what tennis champion Serena Williams did in 2022. Her reason was simple: She was evolving from tennis and ready to be successful in a different part of her life. Does this sound familiar?

Let’s explore your options before making your move so you can see what it’s like to evolve as a corporate top performer into an entrepreneur.

YOU ARE NOT ALONE

According to Google Search in 2021, the world searched “How to Start a Business” more than “How to Get a Job”. In that Although you may not be a world-famous athlete, you may be same year, the US Census Bureau reported experiencing a similar feeling of being at a crossroads ready to leave over 5 million business applications were your corporate role at the top of your career to be your own boss. submitted. This was a record number of applications.

BY: Stephanie Hancock ENTREPRENEURSHIP

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We are living in a world that has opened the door of opportunity and possibility for millions of people. The mindset toward traditional work has changed. Work anniversaries and milestone birthdays can encourage reflection on where one is in their career and where one would like to see themselves in the next chapter of their life.

PURPOSE VS PASSION In his bestselling book “Start with Why,” Simon Sinek describes the center of the Golden Circle as the Why. Few people or organizations can clearly articulate their why. Your why is your cause, your purpose, and it’s what you believe.

Some have confused this with passion, but passion can be driven by emotions and may not support a person when things are rough. Beliefs are powerful drivers in our lives so much so that strongly held beliefs can motivate people to do amazing things. Take the time to identify your core beliefs, values, and discover your purpose. These are things that will move you to action, propel you forward, and support your continued growth and development throughout the ebb and flow of business.

CREATE AN EXIT STRATEGY

Map out your course. Put pen to paper or use whatever electronic device of your choice to develop your plan for the next 12 months. Begin

a savings account specifically for your business. Calculate the cost of the LLC or 501(c)(3), taxes, website, content management, administrative support, additional training and/or certifications, and professional associations that may be relevant to your new field. Take a good look at where your current employer will be in the next 12 months. Will there be an acquisition, or a large project starting or ending? Consider these and other things related to your current field. You want your transition to be smooth, when possible, so as to not burn any bridges.

DON’T GO IT ALONE

During the development of the exit strategy, begin enlisting the help of a business coach. You may have the expertise to start the business, but a coach will ensure that you build on the right foundation. Also, enlist the

support of several different mentors. Some of these mentors will cost. However, do your due diligence and select quality people that will empower you towards growth. Determine the different phases of your business to support what type of mentors you will need. Take advantage of federal, state, and local resources. Your local Small Business Administration (SBA) can provide guidance, and education often at little to no cost. Time goes by quickly. It’s been a year since Serena announced her “evolution from tennis”. She has discovered her current purpose, which is to continue to grow her family and have a second child. Ask yourself, “What do you want to be doing a year from now?” It is your turn to embrace your purpose and move forward with your evolution from corporate to entrepreneur. x Stephanie Hancock is the Owner of Career Rise, LLC. She is a Professional Development Strategist, HR professional, DISC Consultant, and a member of the John Maxwell Team. Stephanie is an avid reader and is passionate about professional growth and development. SOURCES: Psychology Today What Actually is Belief and Why is it so Hard to Change? Ralph Lewis M.D Forbes How to Leave your Corporate Job to Become an Entrepreneur. Caroline Castrillion. Start with Why Simon Sinek New York Post August 2022 Asia Grace

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NEIGHBORS

SAVINGS MADE EASY ——— for our ———

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BY: Lee McCalla ENTREPRENEURSHIP

BLACK WOMEN

ARE the Fastest Group of H E R E'S Women Entrepreneurs. W H Y—

eing an entrepreneur isn’t easy. However, it’s become increasingly popular in recent years. Still reeling from the effects of the pandemic, many people have turned to entrepreneurship to supplement their income with side hustles, by tapping into the gig economy or by creating fullfledged businesses to make ends meet.

The economic shift from the traditional workforce to business creation has strongly impacted minority groups. Now women, particularly black women, are at the forefront of entrepreneurship. After taking an in depth look at why entrepreneurship may be on the rise for black women, here’s what we’ve come to know.

A WILLINGNESS TO RE-INVEST THEIR INCOME.

According to The Harvard Business Review, black women are the fastest-growing group of entrepreneurs in the country. In 2021, studies revealed that black women created 17% of newly formed businesses. Furthermore, 61% of these women fund their own businesses despite having less income than other demographics. These numbers reflect that despite facing challenges on the road to entrepreneurship, black women are ready and willing to be business leaders in America.

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AN UNDERVALUATION AT WORK.

THE LONGING TO REAP THE BENEFITS OF THEIR WORK ETHIC.

women establish in specific industries. Black female entrepreneurs are more likely to create health, social services, education and retail businesses. WomenOne of the main reasons black owned businesses in wholesale or retail trade, women become business owners is Per “The State of Black professional and technical services perform the best disparages in the workforce. Despite Women In Corporate diversity and inclusion efforts, many America,” black women work economically. companies struggle to support black up to 40% harder than their As more black women become entrepreneurs, female employees adequately. Many nonblack counterparts for of these women express frustration less reward. They also report the economic landscape will continually change. Currently, one of the most significant issues black with the corporate politics within the needing more support women entrepreneurs face is securing financing. It’s company and having to overcome from managers and better harder for black business owners to get loans, which is barriers to mentorship, promotional access to senior leaders. why their businesses are primarily self-funded. opportunities, raises and other Despite these challenges, issues that impact black female black women have become Many entrepreneurs continue to work regular jobs employees the most. proactive. They are starting while they wait for their companies to take off. With their own businesses and THE DESIRE TO FORGE THEIR becoming their own leaders better access to capital and partnerships, blackowned businesses can succeed even more and OWN PATH. to create the inclusive provide the diversity that the business community The study also revealed that a large workplaces that aren’t needs. percentage of black female business currently available. In the owners are college graduates. It can future, this will lead to better Black female entrepreneurs can bring a unique be disappointing when these women work opportunities and perspective to the global economy and offer don’t get the opportunities they visibility for black women. additional representation. They understand the deserve in the corporate landscape importance of innovation and resourcefulness, which despite having the qualifications. THE DESIRE TO BE OF can help them connect to people worldwide. x SERVICE TO OTHERS. Entrepreneurship allows these women to take control of their J.P. Morgan published Lee McCalla is a writer living in New York. In her free time, careers while using their educational research identifying the Lee likes to attend concerts, eat at restaurants and read. knowledge. types of businesses black

PREDICTIONS for 2023

BY: Hadley Roy H. VENTURE CAPITAL

With rising rates and changes in banking regulations, most investors are sitting on funds and playing it safe. Crunchbase reported that “the operative word is down.” After contractions throughout most markets and sectors in Q1 of 2023, most VC firms are still using caution with their investments. This is driven in part by concern over the viability of new ventures in the current economic climate and partially by fundraising challenges due

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Capital

1. CAUTION IS IN

7 Venture

enture Capital (VC) investments can be a hard thing to predict, especially in times of economic uncertainty. But for entrepreneurs looking to start their own business and follow their dreams, an understanding of VC trends is critical. Career Mastered looked to the experts at Franklin Templeton, Crunchbase, and Forbes to bring seven venture capital predictions and trends for 2023.

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to VC partners rebalancing their portfolios.

4. COMMERCIAL REAL ESTATE STRUGGLING

With most firms keeping investment to a cautious minimum, cash-on-hand has increased for the VC firms who have built up considerable stockpiles since constricting their outflows in mid 2022. Additionally, Forbes reports that VC fundraising was up significantly in 2022 especially for funds with more than $1,000,000,000 in assets. Crunchbase reports that in early 2023, this has led to many VC funds essentially sitting on money while waiting out the uncertain market.

The rise of work-from-home and persistently high interest rates make commercial real estate a particularly tricky space at the moment. Franklin Templeton lists office space and malls as “weakening” sectors for 2023 and indicates that there is persistent downward pressure on commercial real estate values - leading most real estate portfolios to need a “remodel.” Anticipate that VC firms will act accordingly, and push towards stronger industries while moving away from shrinking markets like office space and brick-and-mortar retail.

3. SELF-STORAGE & HOUSING GOING STRONG

5. SOME VALUATIONS RECOVERING

2. STANDBY RESOURCES ARE UP

Every market favors certain industries and doesn’t favor others. Franklin Templeton reports that in 2023 housing (manufactured, single-family, and multi-family) and self storage are robust industries primed for growth. This is likely due both to major housing shortages that have persisted since 2020, and to those housing shortages often leading people to select smaller dwellings and need somewhere to store excess belongings.

Forbes reports that after sharp drops in valuations throughout 2022, seed valuations – where companies and investors agree on a value and distribute the first round of stocks – are on the rise once again in 2023. However, both Crunchbase and Forbes indicate that laterstage valuations continue to face downward pressure after funding dropped 63% in 2022.

6. DIVERSITY WINS

Forbes also reports that funds managed by women and people of color are likely to outperform as the market becomes more sensitive to the value of diversity and the important perspectives it brings. Likewise, Forbes anticipates that women-owned startups are also more likely to receive funding due to these same factors and emerging data that women-owned companies tend to beat market performance.

7. THINGS WILL BOUNCE BACK SOON

While the market remains tumultuous, Forbes experts say that the VC landscape is likely to improve in the later half of 2023, as the economy improves and funds start investing more readily once again. Crunchbase reports similar predictions, indicating that late 2023 and early 2024 will likely see VC investments increasing as the economy recovers. x

Hadley Roy H. is an Analytics Manager at Campbell Ewald, where she specializes in user experience optimization and creative analytics. She also runs @Just_ Had_Tea on Instagram. Hadley lives with her husband, their 13 houseplants, and two sourdough starters in Southeast Michigan.

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Beauty The concept of

inside + out

BY: Rechelle Andrews BEAUTY

hen you look in the mirror at night after removing makeup and taking off your wig, putting your hair up or slipping on a bonnet – what do you think about her? Are you best friends with her? Do you judge her imperfections or celebrate her uniqueness? Do you compare her to others or applaud her for setting the standard? If we are honest with ourselves, many of us can’t help but think a combination of these thoughts when we are left to ourselves.

And that's okay. However, when all is said and done, it’s best to land in a place where you allow yourself to think thoughts of growth and improvement only if it supports what is best for your overall well-being. When you balance improvement-thoughts with the power of acceptance, you ultimately give yourself the grace to be and do what

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makes you happy and feel beautiful. The concept of beauty has evolved, like everything else, over the years… especially from the perceptions introduced by the media and society. Several questions come to mind when thinking about beauty past and present. Like, what is the true definition of beauty? What constitutes the beauty within versus outer beauty? How does one’s internal perception of beauty measure up to what’s seen as beautiful? With these questions in mind, I offer my thoughts. Not to sway any opinion, but rather to help you open your mind to a different perspective.

THE DEFINITION OF BEAUTY Hey, Siri! Define beauty. “A combination of qualities such as shape, color or form that pleases the aesthetic senses, especially sight.” Hey, Media! Define beauty. 1980’s – A person with an athletic build who was lean, strong, and toned. Women who had an hourglass figure and toned legs, arms, and stomach were celebrated. 1990’s - The beauty ideal were women who were thin, pale and young-looking. Big breasts started to be popular, and breast augmentation rates were on the rise in the US. 2000’s – We start to explore beauty in a more inclusive way,

adopting the word “inclusion” to open the definition of beauty forward into “acceptance” and those who are “unique” and/or internally beautiful in personality and/or good deeds. I’m glad we evolved in the right direction. Hey, beautiful (you)… define beauty. This is where you simply say out loud - “Me” of course!

BEAUTY INSIDE As we evolve as humans and open our minds to the wonderful creativity that God displays in all creation, we have thankfully come to realize that being beautiful inside resonates through to one’s outward appearance in many ways. How you present to the world in your attitude, beliefs and style is NOT governed by the perception of the beholder, but rather in your perception of yourself. You have the power to demonstrate beauty through your

own wonderful and unique qualities and personality. As an entrepreneur, you must often present in an aesthetically pleasing way to gain business or interact with the public. However, presenting as your authentic self while wearing the makeup, the outfit and the designer shoes is what will truly matter to your audience, buyers or clients. Take what you need to succeed from what is offered by media and social standards. But don’t get lost in it. The world needs you exactly the way you are and no amount of makeup, designer clothes or anything superficial will make up for the beauty of genuine presence both inside and out. x

Rechelle Andrews is a career woman, skincare and makeup enthusiast. Through her encouraging words and professional tips in makeup application, she hopes to inspire you to be your most beautiful self, inside and out. To connect further, you may email her at inspirebeautiful2@gmail.com.

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BEST

BY: Hadley Roy H. BUSINESS

IN WOMEN BUSINESS PODCASTS E

verybody loves a good podcast. Whether listening on the way to work or cleaning the house, podcasts are often playing in the background of women’s daily lives. And for women entrepreneurs, podcasts could serve as valuable tools that help businesses succeed.

To help turn a morning commute into an important business-education time, here is a list of Career Mastered’s Top 12 Women in Business Podcasts for 2023.

1. The Femails

Career Contessa has been a big name in women’s business and empowerment for years and their new podcast The Femails gives

women advice and insight for how to build their best career on their own terms. The podcast has an interview format, with CEO Lauren McGoodwin bringing on guests with a variety of industry and personal experience to keep things new and exciting every episode.

2. Behind the Brilliance

Rather than focusing exclusively on business savvy, Behind the Brilliance is all about big ideas. It’s another interview-

based podcast, with host Lisa Nicole Bell delving into meaningful and light-hearted conversations with inventors, creatives, and big-business moguls.

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3. The Goal Digger Podcast

Jenna Kutchner describes herself as a Minnesota Mama trying to be the business mentor she wanted and needed while launching her own business years ago. The podcast has a workshop format and has been featured in Forbes and USA Today. With more than 600 episodes, there’s sure to be one for every entrepreneur’s needs.

4. She’s Got Drive

She’s Got Drive focuses on leadership, motivation, and being your true self and is built around shedding light on meaningful stories from powerful black women. Hosted by Shirley McAlpine, the podcast is another interview-format, with women from all walks of life sharing their stories and spreading the word about the power with none of the judgment often change the narrative and diversify of self-confidence and perseverance. found in traditional personal finance the stories being told. podcasts. 5. After the Jump After the Jump is another podcast focused on the stories of creators and creatives. Design*Sponge founder Grace Bonney interviews women in creative entrepreneurship and focuses on overcoming the day-to-day challenges in this unique startup space.

6. Creating Espacios

Like She’s Got Drive, Creating Espacios is another podcast that focuses on a specific subset of entrepreneurial women - this time Latina business owners, startup founders, and inventors. The podcast is hosted by Barbara Gonzales and Vivian Nunez and aims to make space for Latinas in a world often dominated by white men.

7. Her Money

Jean Chatzky’s Her Money podcast isn’t just for entrepreneurs, but for any woman who’s feeling overwhelmed or confused trying to understand her finances. The show covers everything from retirement savings to investment allocations to budgeting, in a female-friendly space

8. Side Hustle Pro

Not every entrepreneur wants to go all-in, full-time right now. Side Hustle Pro tells the stories of black women who built small side hustles into full-time careers, providing inspiration and insight for women just starting out small in their entrepreneurial journeys.

9. Foodpreneur

Foodpreneur with Chelsea Ford responds to the trend of many women starting food-and-drink businesses with an industryspecific podcast targeted at female entrepreneurs in the space. It’s a unique market and this podcast is a must-listen for anyone in that niche.

11. The Strategy Hour

For entrepreneur’s building their own brands or for marketing professionals in the strategic space, The Strategy Hour focuses on tips for growing businesses and building meaningful customer relationships, throughout the marketing process.

12. Jen Gotch is Okay… Sometimes

An important part of building a successful business or career is self care. Jen Gotch is Okay… Sometimes focuses on mental health and self love, with a focus on the myth of “having it all together” and learning to practice self acceptance, wherever life and career takes you. x

10. Women in Agile

Tech often remains a boys club, but Women in Agile from Scrum. org is trying to change that. The podcast focuses on female voices in the business and tech world, to

Hadley Roy H. is an Analytics Manager at Campbell Ewald, where she specializes in user experience optimization and creative analytics. She also runs @Just_Had_Tea on Instagram. Hadley lives with her husband, their 13 houseplants, and two sourdough starters in Southeast Michigan.

www.itc-holdings.com 55

Smart phones, connected homes, electric vehicles. Every day, technology is changing the way we use and think about electricity. You may not realize it, but in our increasingly electrified society, that’s where electricity transmission infrastructure matters most. ITC is working every day and investing in infrastructure to modernize the grid in order to move electricity from where it’s generated to where it’s needed. That means safe, secure, reliable electricity to power economic growth, job opportunities, and our long-term energy future. We’re ensuring the grid can meet your energy needs now and long into the future. At ITC, we’re always working for the greater grid.

@ITCHoldingsCorp @ITCGrid ITC Holdings Corp

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EMPOWERED WOMEN, POWERING OUR FUTURE

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THE FASTEST GROWING FRANCHISES FOR WOMEN

STAR POWER

t is no longer shocking to see a woman heading up her own company and doing it well. In recent years, more and more women have chosen to step up and lead as owners and operators of their own franchise. According to Forbes, in 2021, women-owned or co-owned about 265,000 franchises. This equals about 35% of all U.S. franchises. It's

BY: Kayvonna K. Stigall ENTREPRENEURSHIP

reported that this is about a 24% rise from ten years ago. During the pandemic, many companies suffered. However, in the United States, it was women owned franchise companies who were able to weather the storm.

Franchising can be a great benefit for women. It can provide the opportunity for them to have a flexible schedule, implement all their business ideas as well as be independent. Lots of wins in the franchise business!

Another fast growing franchise for women are hair salons. Hair care is more than just a daily regime. It is considered a major part of self-care as well. Women are right on track with growing this franchise because the need is plenty. This industry is booming and there is room for everyone! Women can look to see this franchise as a growing business opportunity.

Some of the fast growing and most popular women-owned franchises that have been reported are fast food restaurants, senior care businesses, haircare salons, and fitness franchises. These franchises are thriving and bringing service to those in their community. Here are a few of the fastest growing franchises for women. Learn how they’ve been able to take them and rise into stardom.

FAST FOOD RESTAURANTS

Fast food restaurants continue to be successful as they’ve been able to adapt to the changing world to provide services that cater to their customers. Women have been able to take hold and pivot to reap a profit in this industry.

Senior care businesses have been and will continue to be needed. Women are taking a stand in this business arena by providing opportunities for care of seniors while also being able to provide for themselves and their own families.

HAIR SALONS

FITNESS CENTERS

Women have taken on the fitness franchise and business is good. Getting fit and working on health-driven goals nutritionally (and for vanity online) has been on a rise. It does not look like this industry will slow down anytime soon. Women who have decided to own a franchise in the fitness industry have set themselves up nicely for growth and great opportunities. As women, you can rise to star power by continuing to take on business opportunities, develop growth strategies and step out into franchise ownership. The trajectory of success is limitless! x Kayvonna K. Stigall is a published author, freelance writer, and poet from River Rouge,Michigan. You may follow her on Instagram @riseaboveclouds

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SENIOR CARE BUSINESSES

We have been able to witness quite a few franchises that women have begun to dominate and continue to grow at warp speed. They have taken these franchises and nurtured them towards great success.

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Together, we are now

corewellhealth.org

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THE IMPORTANCE OF

SUPPLIER

DIVERSITY PROGRAMS

TO WOMEN-OWNED BUSINESSES BY: Emily Rehterford DIVERSITY

By introducing a supplier diversity program within your organization, you help ensure diverse representation in supply chains and significantly impact the n today’s climate, being a socially conscious success of your business. business is extremely important. But that’s not the only reason you should incorporate What’s a Supplier Diversity Program? a supplier diversity program into your Supplier diversity programs are company business model. Historically, women have programs that encourage partnerships faced various challenges in the business with companies that are 51% owned world, hindering their competitiveness, including problems and/or operated by underserved or accessing the same level and range of suppliers as their underrepresented people, such as male-owned counterparts. women-owned businesses.

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Significance of a Supplier Diversity Program Mostly, companies creating supplier diversity programs are small businesses looking to expand. One way to do this is by advertising your program to other women-owned businesses. This allows you to grow your company and the business you partner with to offer a broader range of goods to their customers, which in turn, helps grow their business. According to a 2019 press release from the Small Business Administration (SBA), small businesses generate 44% of the U.S. economy and grow 2.5 times faster than big corporations. Some of this growth comes from small business owners seeking out and working with other small business owners through programs like a Supplier Diversity program.

Benefits of a Supplier Diversity Program Implementing a supplier diversity program can yield numerous benefits for women-owned businesses. These programs provide: • Growth opportunities • Access to new markets and customers • Increased visibility and credibility • Long-term business sustainability By actively participating in supplier diversity initiatives, women-owned businesses can thrive and overcome some of the challenges they face in the business world.

enhances visibility, credibility, and trust among potential customers and partners. Women-owned businesses gain a competitive edge by leveraging their unique status, demonstrating their commitment to diversity and inclusion, and differentiating themselves in the market. Business Growth and Sustainability Supplier diversity programs provide womenowned businesses with a pathway to sustainable growth. By securing contracts through these programs, companies can experience increased revenue streams and improved financial stability.

The consistent flow of procurement opportunities enables women-owned Access to New Markets and Customers businesses to invest in their operations, Supplier diversity programs open doors expand their workforce, and scale their to new markets and customers that may businesses effectively. This, in turn, have been difficult for women-owned contributes to job creation, economic companies to penetrate otherwise. empowerment, and long-term sustainability. By becoming certified as a diverse supplier, women-owned businesses Ultimately, supplier diversity programs are gain recognition and preference from a win-win for women-owned businesses. organizations committed to supplier By partnering with other women-owned diversity. This exposure expands their companies, you grow your business and customer base, enabling them to secure help grow theirs! x contracts, forge strategic partnerships, and explore new business opportunities. Increased Visibility and Credibility Supplier diversity programs offer a platform to showcase women-owned businesses and their capabilities. Certification as a diverse supplier

Emily Rehterford is an SEO content strategist and writer who has run several online businesses since 2008. She’s passionate about helping women achieve financial freedom by turning their passions into successful online companies.

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"There is a BIG difference between a SATISFIED customer and a LOYAL customer." - Shep Hyken

MARKETING

101

BY: Haseena Shaheed-Jackson MARKETING

HOW TO ATTRACT THE RIGHT CUSTOMERS AND REBUFF WRONG ONES

s you know, customers are the lifeline to a business. They are what makes a business healthy, successful and viable… especially if there is customer loyalty.

But how does one attract the right customers and rebuff wrong ones? Use this three-step process to aid in attracting the right customers through your marketing that are a good fit for your business.

STEP 1 – IDENTIFY THE NICHE

In order to attract the right customer, you must first know about the presenting problem you’re solving. 1. What is the need you’re filling? 2. Who is it helping? 3. Why would they want your product over another?

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STEP 2 – DEVELOP A CUSTOMER PROFILE

Network. Get out of the house and from behind the screen to attend It’s easier to cast your net networking events. This will to start attracting the right customers once you create an help you establish presence avatar of who that ideal person and lay the groundwork for developing relationships. might be. Relationships result in trust, credibility and oftentimes new What are the key business and opportunities. characteristics of your customer? Be clear. Develop a Characteristics include age, concise marketing sex, race, location, occupation language that is not and socioeconomic factors. pushy, yet opens the door Does the customer have to fostering communication. Let people know what you hobbies or patterns are doing, what you have of behaviors? Identify accomplished, and how you commonalities in mindset, can help. activities, and places where

they congregate or spend their time.

Be consistent. Social media is a fast and free way to help your STEP 3 – MARKET TO business reach the largest THE CUSTOMER number of people within your Now you’re ready to hit the community at once. Post on ground running. Ramp up social media at least 3 times your marketing with these tips a week. You do not need to for targeting and attracting spread yourself over all the the right customers to your platforms. Use the media that business (and rebuff the wrong is most effective and pick the ones). platform that best targets your customer. Seek out congregations. Target the areas and Delight your people. places where your Purchasing decisions customer congregates and are often initiated by patronizes, and make genuine emotions and connections. connections. Do not think that Customers will always one conversation or encounter remember how you made will result in immediate them feel. Foster a welcoming business. Be consistent and and hospitality environment persistent in being visible and in your business that entices present. customers to you and inspires

Launch a referral program. Ask your network for referrals. Offer incentives for the referrals. For a referral, reward with some small token of appreciation like a gift card, cash back rewards or discount.

Create client-attractive offers. Probably the single most important thing you can do in business is to create offers that entice the customer to you. Give the people what they want and desire, and let them know that you have what they want and desire. You can also incentivize them to take action with urgency through a complimentary service or item, discounts, or loyalty programs.

STEP 4 – TURN DOWN CUSTOMERS

When marketing to your ideal customer, you will encounter people who are not a good fit for your business. Be courageous enough to turn down customers that will cause your business to suffer.

1 2

Be firm, but kind. Be direct and inform the individual that your services will not be a good fit.

Refer them elsewhere. Let them know if there is another business that can provide them with the services needed. Thank the individual for their time and consideration. Do not continue to entertain a discussion or conversation. Now get to work on attracting the customer that is for your business. x

them to come back.

Haseena Shaheed-Jackson is an author, speaker, coach and trainer. She is passionate about valuing others and helping them move forward by believing and seeing more. “Do not be forgotten. You are to be remembered. You are to make an impact.”

THE CAREER MASTERED BOOK SHELF

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5 ENTREPRENEURIAL BOOKS THAT

EMPOWER &INSPIRE

BY: Krystin Morgan BOOKS

Learn from entrepreneurial experts who have been there, done that

omen entrepreneurs are reshaping the world of business with remarkable ideas, determination and creativity. To empower your own journey, we’ve curated a list of five inspiring books offering step-bystep guidance, detailed strategies and hard-won lessons from real entrepreneurs.

Whether you’re a seasoned entrepreneur or just starting out, these reads will help you dream big, navigate challenges and unleash your full potential.

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We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers

book offers a step-bystep guide to improving your money mindset, making better financial decisions and earning more money.

Rachel Rodgers, a successful attorney, business owner and mom, shares her journey to becoming a self-made millionaire. Her unique perspective as a Black woman specifically empowers those who are systematically marginalized, but her advice is universal. Her

Notice: to provide a guide for anyone exhausted by corporate life to step out on their own. Her book is packed with everything you need to generate online business ideas, structure your financial roadmap and marketing plan, fire your boss and live the entrepreneurial life of your wildest dreams. Unstuck: Reframe Your Thinking to Free Yourself From the Patterns and People That Hold You Back by Lia Garvin While not solely for entrepreneurs, Lia Garvin’s Unstuck offers the push of empowerment and confidence you need. Through witty footnotes and true-life examples, Garvin offers advice to help you reframe your “not-good-enough” narrative, experience the joy of feedback (even when it’s constructive) and get unstuck from whatever holds you back.

Book Yourself Solid by Michael Port Michael Port has helped entrepreneurs generate leads and close clients with his Book Yourself Solid system since 2003. You can learn the system through this book, which Port says includes “strategies, techniques, and skills to help you get more clients and increase your take-home profits.” Port walks you through how to build and grow your reputation with your target audience, create a compelling pitch and pricing structure and keep yourself booked solid in the long term, without spending copious amounts of time or money. Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World by Amy Porterfield Amy Porterfield knows entrepreneurship sounds nerve wracking. That’s why she wrote Two Weeks

The Minimalist Entrepreneur: How Great Founders Do More with Less by Sahil Lavingia Sometimes starting small is the way to go, at least according to Sahil Lavingia, the founder of Gumroad. With technology at our fingertips, you can build a business with low startup costs and location independence. This book is here to help. Lavingia uses his own experiences and learnings from Gumroad to walk readers through how to get started, find your community, manage finances and focus just the right amount of time and energy on your work. Whether you aspire to grow your wealth, start a new business, or gain confidence, let these books serve as a guide for wherever your entrepreneurial journey takes you. x

Krystin Morgan is a writer, career consultant, and talent acquisition professional living in Seattle, WA. She’s spent 15 years helping grow tech companies and now spends her time consulting and writing.

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THE ENTREPRENEURIAL WOMAN

HER PRESENCE AND STYLE MATTERS

he entrepreneurial woman is resilient, resourceful and solution-oriented. In her line of work, she is required to develop, organize, and manage a business venture while taking on financial risks in the hope of a profit. The modern entrepreneurial woman of today also understands that in addition to being a “boss”, she is responsible for her presence and style… which ultimately make up her personal brand.

BY: Angianein Wallace STYLE Personal brand matters! It is your reputation and your identifying mark. It is what you’re known for and your lasting impression on others. Presenting a clear and consistent brand can create an unforgettable experience to those that you connect with, which could lead to many doors of opportunity.

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Developing a strategic personal brand is a smart way to establish a position as an “authority” in any industry and elevate your credibility. Your brand is the combination of how you see yourself plus how others see you. Presence and style are important components within the branding equation. It is well known that people do business with people they like. How you present your brand position can increase your influence and your bottom line. As an entrepreneurial woman, in the business of image consulting and wardrobe styling, I understand the path to a value adding brand. When it comes to personal presence and style, you need to be consistent, trust yourself and be authentic. Here’s how you can do just that.

BE CONSISTENT

Practicing self-care daily is a great way to proactively avoid all the little things that can “cramp your style”. One suggestion is to start your day with a proven routine that is aligned with your focus and that creates positive energy. Also, consider scheduling standard appointments for your healthcare, skincare, hair and nails as a suitable way to stay updated on self-maintenance. This supports your efforts as a boss-lady to stay READY so you won’t have to get ready.

TRUST YOURSELF

You are your personal brand. Trust that you have everything you need to achieve your financial goals, dreams and build credible relationships RIGHT NOW. Create a personal brand that is uplifting and allows balance in your life. To accomplish this, look to align

yourself with other peers, business leaders, or sponsors that complement your style. Establishing a trusted tribe is beneficial, as they can help sharpen your interpersonal skills and help you to avoid blind spots. These are important factors when building trust with yourself and others.

BE AUTHENTIC

In order to be authentic you have to have some idea of who you are at the core. To know yourself is an intentional action. I believe that “Style Speaks Louder Than Words®”. Your style and presence is your reputation and how you are known. Make a habit of being PRESENT everywhere. The

point of power is always in the present moment. Be yourself and allow your essence to exist, and opportunity will find you. Improving or establishing your personal brand is a journey. No matter where you are in the process it is a rewarding venture! x

Angianein Wallace is the CEO of 8th Reign, an Image and Style Consulting Agency. She is an image consultant, professional wardrobe stylist, creative director, and thought leader. Her agency is designed around the belief that “Style speaks louder than words®”.

BY: Glen E. Wright, II FINANCE

eople in their early twenties are quick to dismiss planning for the future because they have ample time to do so in the future. Typically, this can be witnessed by their lack of estate and retirement planning. However, when someone gets older and realizes the importance of having both, they may contact an estate planning attorney and a financial advisor. After they have created an estate plan, they may have a will, a trust, or both. When these documents are in place, they are covered in

the event of incapacity or death. Though they waited to establish their estate plan, they still reap the benefits of their efforts. The same cannot be said for retirement planning. Anyone with experience with it will explain that young people have the massive advantage of time. Financial planners and your friends and family will tell you to make your money work for you and use compound interest to your advantage. Our purpose today is to explain these expressions and their accuracy.

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THE ADVANTAGE OF STARTING RETIREMENT PLANNING EARLY

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THE IMPORTANCE OF COMPOUNDING INTEREST

The first number ($500) is your initial investment. It’s likely slightly higher than your car payment (hopefully). Our point still stands Before we show you how vital compound even if you can’t afford to invest $500 right now. The next number ($50) is your monthly interest is, we will address one of the most common reasons why many young contribution. You can get an extra $50 simply by eating out one less time a month. When you see people avoid creating a retirement plan: what this $50 can do for you, you will quickly They don’t have enough money. There see that the benefits significantly outweigh your are too many bills, and any money that sacrifices. The last number (5%) is your annual comes in goes out just as quickly. As a young person, you are less likely to have interest rate. A typical 401(k) usually has a 5-8% a family and a mortgage. You won’t have return. If you put in $500 initially and contribute only $50 a month at a rate of 5%, how much many liabilities besides your student money will you have in 45 years? $100,312.60. loans and car payments. Although we At 8%, the amount jumps to $247,863.60! understand that the pressure of paying your bills and building your assets is essential, don’t overlook the gift of time. BEGIN PLANNING ALONGSIDE

WORTH ADVISORS, LLC

Whatever you do have, put it toward your retirement. To show you how feasible this Get started today. Our financial advisors will meet you where you are because we believe is, we will use the following numbers: that our services are for everyone, regardless • $500 of your assets and liabilities. Tomorrow can be • $50 better than today, and we want to help guide • 5% you. Use the time to your advantage and begin

for the future. Contact Worth Advisors today by visiting worthadvisors.com and finding a location near you. x

As a Certified Financial Planner, Accredited Investment Fiduciary and Investment Advisor Representative, Glen E. Wright, II is a Top of the Table member of the Million Dollar Round Table, an exclusive honor achieved by only the top one percent of all financial advisors worldwide. A published author (The Financial Shepherd: Why Dollars + Change = Sense) and notable speaker, Glen is passionate about philanthropy and actively gives back to the local communities in which Worth Financial operate. Excerpt Adapted From: "The Financial Shepherd® –Why Dollars + Change = Sense" by Glen Wright and Sy Pugh.

THE PERFECT HOME OFFICE SET-UP BY: Paige Cerulli ENTREPRENEURSHIP

How to design your space for maximum productivity

s an entrepreneur, your office space plays a key role in your success. A welldesigned office can help to maximize productivity and keep you focused. It can also help you feel motivated and excited about your business.

Setting yourself up for entrepreneurial success starts with creating the perfect home office setup. Use these design tips to give your home office space a makeover to boost your productivity and motivation.

Make the Most of Limited Space Space may be limited in your home, but you can still create an office that feels roomy and welcoming. Christian Klinge, Innovation Director for Rockfon Sounds Beautiful, explains that when you’re working with limited space, it’s important to buy functional office pieces that don’t take up much room. “A Murphy’s desk, similar to a Murphy’s bed, is pulled out from a wall, making it a piece of furniture that doesn’t always need to be out,” he says. The versatile design is ideal for working from a room serving multiple purposes, like a bedroom or guest room.

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AN ENTREPRENEUR’S GUIDE TO

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Klinge also encourages entrepreneurs to consider using more transparent furniture. “When you can see through something, it appears as though it really isn’t taking up that much space,” he says. “Consider a desk or chair that is transparent, as this can really help to make the room you are working from not seem as small.”

a built-in motor, making it easy to swap between the sitting and standing position. “Set your desk and chair up so that your arms are straight out from your elbows when typing, with your shoulders hung loosely at your side and your eyes looking straight ahead,” she recommends. Scheller notes that a yoga-style chair may be a helpful addition. “Mine looks like a cradle and allows me to sit in a variety of poses throughout the day.”

Design for Ergonomics

Focus on What You See

An ergonomically-designed workplace can help to keep you comfortable and prevent strain and potential injury as you work. Stephanie Scheller, CEO and Founder of Grow Distrupt, breaks down the psychology behind business growth strategies and is a TEDx speaker and a two-time best-selling author. Scheller encourages entrepreneurs to invest in a sit/stand desk with

“Pay attention to what you see while working,” says Scheller. “If you’re working in a small space, it may be helpful to face a blank wall. This can actually help trigger the brain to stay on-task.” She also recommends using mood lighting and scents when working. “Having a specific color in the warm oranges, yellows or green family can help the brain stay energized and calm.” Similarly, use a candle or diffuser to circulate a specific scent during work hours. “Scent is strongly tied

to memory, so sooner or later your brain will Pavlov you into focus-mode when it smells that scent,” she says.

Stay Organized Clutter can quickly overwhelm a home office, and Scheller notes that clutter affects your brain’s ability to focus. Try to keep clutter contained to boxes under the desk, crates, filing cabinets and other organizers. Once you’ve set up your office for success, be sure to maintain it, especially when it comes to clutter. Scheller recommends having a plan for where everything goes and staying on top of cleaning. “Three minutes at the end of the day to plan for the next day and clean up your desk makes a world of difference,” she says. x

Paige Cerulli is an award-winning freelance content writer and copywriter. She owns Wild Mare Marketing and helps business owners better connect with their audiences. Paige’s work has appeared in Business Insider, USA Today, Vice and more.

What does it mean to be WBENC Certified?

THE RIGHT TOOLS Why Certification is Important BY: Nicole Hudson SMALL BUSINESS

To become certified by the women’s business enterprise national council, a business must be at least 51% owned and controlled by women. A WBENC certification is widely recognized. It’s a helpful marketing tool for many women entrepreneurs and business owners who want to grow their business. Michelle Richards, the founding executive director of the Great Lakes Women’s Business Council, says, “Used correctly, WBE certification is a game changer for women-owned businesses.” This rigorous and highly sought after certification gives women-owned businesses a leg up in today’s competitive market.

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Are you considering becoming a WBENC certified business? If your answer is yes, but you’re reluctant to take that next step, here are a few reasons that may help nudge you to start the process.

women-owned business certification could benefit your business in a big way. Although it doesn’t increase your revenue immediately, WBE certification can facilitate your businesses’ growth by boosting your visibility, credibility and connection to other like-minded business owners.

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Opportunities for Growth

Becoming WBENC certified paves the way for small business growth. Many corporations want to work with womenowned businesses in order to diversify their contacts. With certification, you’ll gain access to a national database of corporations that are seeking out women-owned businesses. You’ll also gain access to networking events meant to facilitate relationships between major corporations and other women-owned businesses.

growth, and your WBENC certification includes curated programs, seminars and even mentorship programs that are meant to help you and your business thrive.

Community Support

Being a business owner can be isolating at times. And connection with other people Credibility who understand WBENC certification comes with a your pain points is certain level of credibility and status. essential for growth Women-owned businesses that have and success. As a become officially certified are able to WBENC certified show off their status by using the WBE business, you seal and the Women Owned Logo on automatically become your business marketing materials. These days, credibility goes a long way part of a network of likewhen you’re trying to make a name for minded women who want yourself in the business world and even to see you succeed. You’ll be able to connect with on social media. You can add the logo fellow female entrepreneurs to your website, proposals, business around the country, cards, packaging, signage, and pretty much anything else you can think of that participate in forums, and meet in person at national would help promote your business. and regional events.

Education

Certification grants you access to exclusive resources that are specifically created to help you succeed. Education and development are necessary for

Monica Kang, founder and CEO of Innovators Box, a WBENC certified business, says, “I have befriended

many incredible mentors, allies, clients, and colleagues through this community… At each event, I walk away with deepened friendships and new business knowledge that help me achieve my company’s mission of unlocking creativity worldwide.” As the saying goes, no one achieves anything alone, and community support is essential to ensure the growth of all women-owned businesses. WBENC certification is an important marketing tool for women-owned businesses looking to expand and grow. If growth, education and connection is a goal for you and your business, WBE certification is definitely worth pursuing. x

Nicole Hudson is the Founder of Hudson Collective, an integrated digital strategy and communications firm creating social impact by activating their communities through branding, storytelling, and expanding their engagement with a robust online presence. Hudson’s strategies are driven to deliver compelling messages and a suite of business tactics that engage, inform and influence audiences to action that creates lasting impact.

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THE ART OF THE START UP

PRINCIPLES

TO SOAR! BY: Evelyn Summerville SMALL BUSINESS

eciding to start a business can be an exciting and frightening moment. Exciting because you are committing to create something new from the ground up. Frightening because this may be your first time and you are confronted with a mountain of doubt and uncertainty.

Let’s face it. Media is plagued with just as many stories of business start-ups that falter as ones that ascend to multi-million dollar businesses. Yet, people continue to be enticed by the liberties, and

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perhaps even the luxuries, of entrepreneurism. So much so that in both 2021 and 2022, more than five million businesses were created in the United States, as reported by the U.S. Chamber of Commerce. Fears, doubts and uncertainty aside, being an entrepreneur can truly be rewarding. It’s an opportunity to have a significant impact in society by providing a service or product of value. The experience is characterbuilding. Each day offers moments to develop one’s leadership, organizational and networking skills. It can you on track as you launch and also be a path to financial strive for profitability. Purpose freedom. defines how you will make a difference with your business. If you’re ready to join the It is the impetus for building wave of people starting momentum. businesses, whether it’s taking a hobby to the next Develop Your Plan level or embarking on an A well-defined and documented all new endeavor, knowing strategy becomes your the art of a business startroadmap to success. Having up can help set the stage a plan provides direction and for success. Here are six methods to measure your principles to soar in your progress. Starting with a onejourney: page, one-year plan can support your launch. As your business Follow Your Passion matures, and depending on You’re operating from a your start-up objectives, you place of passion when your may need a more exhaustive business concept supports business plan. a cause you believe in or addresses a problem you Mobilize Your People want to solve. Passion Whether a solopreneur or a means your heart is in it. small business owner with a And this is your fuel to keep team, having an inner circle of going against all odds. peers is essential. These peers can be your sounding board Know Your Purpose and your business review board. Every business exists to have Choose wisely. It’s important to an impact. Knowing your surround yourself with people purpose (your why) keeps

you can count on for good advice and truthtelling. Invest in Business Promotions From networking events to trade shows and social media, you’ll need to determine an effective and cost-efficient way to promote your business. Referrals can be a substantial business generator. You may need to leverage other strategies. Consider your budget, your industry and your market to help determine your promotional strategy. Establish Your Pace Starting a business has a multitude of requirements. You’ll need to be prepared to invest time, energy and money to get it up and running. Setting a realistic pace helps ensure that you will not exhaust your resources too quickly. x Evelyn Summerville is an executive, leadership & life coach. She harnesses the experiences and lessons learned during her time as Director of Marketing Research & Analysis for a Fortune 500 firm to support leaders in fast tracking their success. In doing so, Evelyn empowers people to live and lead with purpose, passion and excellence. SOURCES “Interactive Map: New Business Applications Across the Country.” U.S. Chamber of Commerce, 14 Feb. 2023, https://www. uschamber.com/small-business/new-business-applications-astate-by-state-view.

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Power Play

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with Lisa J. Wicker, PhD

VISUALIZE YOUR SUCCESS

o succeed, you must see yourself as successful. Quantum physics studies have proven that the computer in our brain cannot tell the difference between what we see with our eyes and what we see with our imagination. That is why visualization, coupled with belief, is a remarkable tool. Applying it on a regular basis will literally change your mind, and over time, your life!

In 2018, I launched Career Mastered Magazine in New York City, Detroit, and Charlotte. Prior to doing so, I visualized a global magazine to advance women’s leadership. I began with the end in mind. I worried briefly about the resources to fund the vision. Then I got hung up on worrying about everything involved in getting to where I wanted to be.

www. c areer mastered.com

Finally, my mind let go of how to accomplish the vision of what I wanted to accomplish. I didn’t struggle with the answers I thought I needed to make it happen. I just focused on the end. When I had a definite mental image of the outcome I wanted, I forged ahead and the first print and digital Career Mastered magazine to advance women’s leadership was released. It is now a global magazine. x

F I V E V I S UA L I Z AT I O N T I P S: 1. Be specific in your goal, such as, “By July 10, I will earn an extra $5,000.” A definite mental image of your goal and complete faith that it is yours is critical to your success. 2. Be realistic in your time frame and open to your goal’s appearance to be different than what you define. If you visualize yourself holding a check for $5,000, be open to that amount coming to you in smaller chunks over time. 3. Draw a picture of your goal or find an image in a magazine that represents your goal. Tape it to places in your home or office where you will see it repeatedly throughout the day. 4. Every morning and each evening, just before you retire, go to a quiet place, close your eyes, and relax completely.Invest at least five minutes visualizing your goal as already happening. See yourself enjoying the benefits. Make it real in your mind. 5. If doubts crowd in, close your eyes and take a deep breath. As you exhale, immediately fill your mind with the image of your goal.

Internationally recognized HR executive, thought leader, author and career strategist, Dr. Lisa J. Lindsay Wicker shares contemporary relevant work life experiences and empowering principles with her clients as demonstrated in her books, The Winning Spirit, Power Play! and her award-winning release - Capacity: Women Shattering the Limits - NOW! With her dynamic approach to life and her signature style, she connects people across the world and finds her mission to be that of helping others to get the most out of their work lives and companies to create value. She is the founder/Chief Visionary of Career Mastered. Following prominent human resources careers with Fortune 50 Companies, Dr. Lisa established her Detroit, MI and Charlotte, NC firm, Linwick & Associates, LLC (LWA).

Inside Our Next Issue! www.careermastered.com info@careermastered.com

HOLIDAY 2023/WINTER 2024 ISSUE

DECEMBER/JANUARY/FEBRUARY CHEERS TO THE HOLIDAYS - NEW YEAR NEW YOU! » SPACE CLOSE: SEPTEMBER 30 • MATERIALS DUE: OCTOBER 15 AVAILABLE: DECEMBER 1

When your job is making people healthier and happier in our communities, there’s no better feeling. And that’s why a career at Walgreens feels so good. With plenty of learning and growth, exciting challenges and talented teams, you’ll have everything you need to see your future in a whole new way.

Together, we care | jobs.walgreens.com