A Careers Campaign for Manufacturing’s Future
Generation I & II Regions
Tennessee Valley Region
Generation I Regions
Generation II Regions
TENNESSEE VALLEY WIRED REGION
WIRED for Success
High Growth Job Training Focus Areas: 1. Bio/Nano/IT 2. Engineering 3. Advanced Manufacturing
Use the Academy model to link education and work experience for workforce and economic development
Bring the region together collaboratively to plan and execute the WIRED concept
Metro Area Labor Force Growth 2000-2007 30000 25000 20000 15000 10000 5000 0 Huntsville
Montgomery
Mobile
Birmingham
Alabama
-5000
Labor Force Growth 2000-2007 732 4,376
Huntsville Montgomery 6,510
Birmingham 18,640
Rest of state
NAM-Endorsed Skills Certification System High Quality Middle Class Jobs
Career Paths – Life Long Learning
Occupation-Specific Certifications
Entry Level Industry Certifications
Ready for Work, Ready for College
Manufacturers (AL) Employers
Employees
Ave. Salary
Payroll
Blount County
119
1,960
$34,170
$66,973,200
Colbert County
160
4,289
$51,287
$219,969,943
Cullman County
177
5,416
$47,382
$256,620,912
DeKalb County
235
10,268
$39,390
$404,456,520
Franklin County
67
2,588
$34,534
$89,373,992
Jackson County
102
4,358
$47,556
$207,249,048
Lauderdale County
180
4,428
$40,990
$181,503,720
Lawrence County
42
277
$98,295
$27,227,715
Limestone County
127
3,223
$76,117
$245,325,091
Madison County
803
24,932
$63,459
$1,582,159,788
Marion County
62
3,736
$37,101
$138,609,336
Marshall County
232
7,678
$36,063
$276,891,714
Morgan County
311
11,106
$58,187
$646,224,822
Winston County
79
6,931
$31,085
$215,450,135
2,696
91,190
$49,687
$4,558,035,936
Total for Alabama Counties
Source: WITS
Manufacturers (TN) Employers
Employees
Ave. Salary
Payroll
Franklin County
86
1,476
$42,288
$62,417,088
Giles County
78
2,591
$47,871
$124,033,761
Lawrence County
92
2,078
$27,969
$58,119,582
Lewis County
28
690
$31,310
$21,603,900
Lincoln County
69
903
$40,204
$36,304,212
Marion County
65
1,718
$44,076
$75,722,568
Marshall County
62
4,005
$48,121
$192,724,605
Maury County
161
3,563
$85,694
$305,327,722
Wayne County
38
1,278
$39,606
$50,616,468
Total for Tennessee Counties
679
18,302
$45,238
$926,869,906
Source: WITS
Manufacturers (VIA region) Employer s
Employees
Ave. Salary
AL
2,696
91,190
$49,687
$45,580,359,366
TN
679
18,302
$45,238
$926,869,906
VIA
3,375
Payroll
$46,507,229,27 109,492 $47,463 2 Source: WITS
Region 2 Top Industries by Number of Employees 2008 Manufacturing (46,148) Government (22,630) Education (15,638) Aerospace and Defense (12,131) Health Care (11,679) Agriculture/Food Processing (11,177) Service (5,487) Transporation/Distribution/Warehousing (3,454) IT & Telecom (2,450) Energy (2,225) Business/Financial Services (700) Retail (275) Telecommunications (240) Construction/Landscaping (212) Printing & Publishing (179)
Source: County EDAs, 2008
0 Education
Printing & Publishing
Arts/Recreation
Transportation & Logistics
Defense & Security
Biomedical/Biotechnical
Agribusiness
IT & Telecom
Energy
Business/Financial
Manufacturing
Region 2 Industry Growth 2008 to 2015
120,000
100,000
80,000
60,000 2008 Jobs 2015 Jobs
40,000
20,000
Lack employment skills or dropout
The Workforce Gap 40%
2-year College or Training
15%
Where 9th Graders Headed
32%
Where Jobs Are
4-Year College
65%
28% 20%
0%
20%
40%
60%
80%
Source: Workforce 2020: Work and Workers in the 21st Century, Hudson Institute and North Carolina Department of Public Instruction, 2001.
What is Dream It! Do It! ? A campaign to help young adults find
careers that they can be passionate about in one of manufacturing's many exciting sectors. Cars or computers, music or art – there's a great job waiting for them in manufacturing. Developed by the National Association of Manufacturing (NAM), the nation's largest industrial trade association, representing small and large manufacturers in every industrial sector and in all 50 states.
Roles/Responsibilities Dream It! Do It! Administer program for overall service area Develop and maintain website Create videos (8-minute and 30-minute
versions) Provide CD library of career videos Coordinate efforts of partners through local points of contact
Roles/Responsibilities Community Colleges Benchmark enrollment in technical courses Duplicate CD and publications for K-12 Work with industry to advertise careers and
training using DIDI logo Provide career kits to all recruiting personnel Provide update on technical courses Crosslink with DIDI website Compile high school counselors contact list
Roles/Responsibilities Manufacturers Actively support workforce regions Participate in DIDI videos/provide footage Joint advertising with community colleges Financially support DIDI ongoing expenses Participate in K-12 activities (JA, job
shadowing, tours, internships, summer programs, professional development)
Roles/Responsibilities High Schools Provide access to campus/students Encourage faculty/staff participation in
summer programs Provide contact information for counselors
Roles/Responsibilities Chambers, EDAs, WDAs Support DIDI points of contact at all levels Communicate Junior Achievement
opportunities and job shadowing information among members
Estimated Annual Budget Year One Estimated Budget
Purpose
Source of Funds
$50,000 (one-time fee)
NAM Franchise fee
WIRED Grant
$200,000
Administration, program launch, video development, benchmark survey
ADECA / Utilities / TVA Manufacturers
Estimated Annual Budget Year Two Estimated Budget
Purpose
Source of Funds
$150,000
Administration, coordination, media campaign
Utilities / TVA Manufacturers
Estimated Annual Budget Year Three Estimated Budget
Purpose
Source of Funds
$150,000
Administration, coordination, media campaign, three-year survey
Utilities / TVA Manufacturers
CONTACTS Mr. Ronnie Boles General and Automotive Machine Shop, Inc. PO Box 18185 Huntsville, AL 35804 Phone: 256.539.0719 rwboles@mcenco.com Mr. Howell Lee, Director Valley Innovation Alliance PO Box 2216 Decatur, AL 35609-2216 Phone: 256.306.2643 hlee@calhoun.edu