NETWORKING
Networking is interacting with others to exchange information and develop professional or social contacts. It is key to a successful and expanding career.
WHY?
Networking is about sharing, creating trust and helping one another reach goals. Regularly engaging with contacts and finding opportunities to support them helps strengthen your connection. Networking isn’t always with ‘business people’. You can network with friends and family as well. A good networker will invest their time in getting to know people. The more effort you put in, the more you will get out of the relationship. Your network includes everyone from family and friends to colleagues, professional connections, social media contacts and members of groups or organisations. Regularly interacting within your industry can set you up to progress far in your career. Developing relationships is mutually beneficial. You can raise your professional profile and increase your access to opportunities, and your contacts are likely to experience those same rewards from networking with you.
36 w w w.careersuk .org
Social networking has become a significant opportunity for marketers.
