Shoma The Label

The Caribbean’s fashion industry is seemly buzzing right now. From Jamaica to Trinidad, there is a wave of new designers emerging in a big way. Combined with the events occurring in the United States, I believe there is a consumer mind shift. One that is reenergizing the idea for us to shop Black, shop Caribbean. At the same time, designers more and more designers are raising the bar and introducing their brands to the world. This obviously makes it a great time for creatives to challenge the odds. Trinidad’s Shoma Persad, as bold and highly inspiring entrepreneur/designer is doing just that. I had the opportunity to catch up with her. [many thanks to my girl Tenille Clark for the connect] here is what Shoma had to say …

Talk to me about your Caribbean background, the beliefs and customs that you were raised on and how they might have influenced your career path...

From a very young age, I’ve always had a creative spark and admired beautiful things, and fashion has always been around me. So as I got older I really got a better understanding for how special the beauty of the Caribbean was in the eyes of the rest of the world. I was raised in a household to believe that I could accomplish anything with the right mindset. I graduated from Ryerson University in Toronto with a Bachelor’s degree in Marketing and Business Development, and I think that really set a great foundation for my goals. My academic achievements provided me with a unique opportunity to deeply understand how to not only package products in fashion, but also listen to different audiences and connect human experiences.

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