WK.14 S U R V I VA L
K I T
Background
Art Center has always been known for its rigorous programs. It is inevitable to say that most of the students have gone through all-nighters, especially approaching the finals week, or also referred as Week 14. Week 14 has always been the toughest and the most stressful week for all Art Center students. All the hardwork throughout the semester will conclude on this very week; the students' overall class performance will be determined by week 14. Many students have to struggle through a week of sleepless nights to achieve the best results for their final presentation. The most vital phase of the finals week actually lies on the transition between week 12-14. Students will have started working and completing their final projects roughly starting week 12. For the next two weeks, students will most likely be seen to be gathering in the lab, rendering their pieces, lining up in the print shop, or working rigorously in groups in the cafeteria.
Background
WHAT How to Survive the Finals Week (a la Art Center College of Design) SPONSORS Art Center Student Government and Center of Student Experience GOAL To motivate students to work on their final projects and boost their spirit in a healthy, undistracting way.
WHY Students will most likely have disorganized meal time Students won't have time to cook or buy food/snacks while working Students are often sleep deprived Sleep deprivation can lead to mental stability and physical condition Students will sometimes pay less attention to their hygiene or fulfill their other needs over working
Mindmap
Keywords
MOTIVATE HEALTHY SUPPORT REUSABLE PRACTICAL
Target Audience
Target Audience
ART CENTER STUDENTS Since this is going to be a project sponsored by CSE and ACSG, Art Center students will be the primary target audience of the products. LIFESTYLE Art Center students are well-known for their rigorous works due to mounts of workload. It is often that they spend all-nighter for a particular object to finish the work on time and also to put some effort FUTURE However, for future project, it is possible that the CSE and ACSG expands this project to further level, allowing other colleges to use the products for also their own benefits.
Items of Choice
SANITARY In the finals week, students often skip showers over homework. Some students who work in the lab might have had genes sticking in their skin for quite a while. At the same time, their exhaustion and sleepiness will affect their working performance. Therefore, students need products that could improve their working performance, something as simple as a pack of wet tissues for the face to freshen it up, hand sanitizers for everyone especially for students working in lab
EXERCISE It is inevitable to say that students rarely work out approaching the finals. However, some students are not aware that there are some simple stretching tips that won’t take more than 10 minutes. These tips will take form as a handy brochure with stretching and simple exercising tips. This will guarantee students to improve their working performance and will not get distracted from their work.
FOOD/DRINKS The true ultimate energy booster during finals week are food/drinks. Late at night, students working on campus might be bored with the vending machine snacks. The kit will provide variety of small-packaged snacks, including mint, to boost energy, as well as reusable water bottle, and coffee bag (with coffee cup). Energy drinks are excluded due to not providing the best alternative due to health concerns.
Items of Choice SANITARY
FOOD/DRINKS
Items of Choice EXERCISE
OPTIONAL ITEMS
Sketches
Sketches
Background
Sketches
Name Brainstorm
FAQ
FOR WHAT OCCASSION ARE THESE KITS GIVEN? As a way to support the students to do their final weeks. The kits are given for free and they can be retrieved in the CSE office WHAT IS THE KIT FOR? The kit contains the products that we believe would support the students while they are working hard on their final projects. The kit is hoped to boost the working performance of the students as well. WHAT IS WITH THE DESIGN? It is also designed so that it’s practical, handy, up to the point that, can be a part of your daily belongings. The tote bag that contains all the products are made by canvas. Ladies can carry it over the shoulder like a normal tote bag, and guys can carry it by hand in a casual way. HOW DO I USE IT? Simply open the products and you can put them back into the tote bag. You might, however, want to dispose your coffee, sugar sachets, tea bags, and snack packaging after consumption. IS THE KIT REUSABLE? Yes, the kit is designed to be reusable so you won’t have to purchase new coffee cup, etc
Sketches
User ProďŹ le
Name: Amanda Jones Age: 21 Origin: San Diego, CA Occupation: Full-time student Major: Illustration Info: Amanda Jones has been having a hard time on her current term. As a third-term Illustration student, the workload is a lot more than she has in the previous terms, and given the fact that she's pursuing an Entertainment track. Jones, a native San Diego, takes four classes this term. Most of her classes take place in the morning. Good thing Jones has always been a morning person, so morning classes are definitely not a problem for her. Approaching week 12, her teachers started to pick up the pace of the workload and suddenly the single homework doubles, and triples each week. Jones has to endure sleepless nights, and it's just week 12.
User ProďŹ le
Name: Pete Sanders Age: 23 Origin: San Francisco, CA Occupation: Full-time student Major: Transportation Info: Ten years ago, young Pete dreamed of being able to drive fancy, sleek cars he saw on TV. Today, his dream came true, well, sort of. As a transportation design major, Pete's workload had always been overwhelming, but it was a big part of his life so he's got used to it. Pete sometimes stays at school to refine his models and do renderings. Sometimes, he's easily spotted with his friends, but other times, he prefers to do his work all by himself, mainly because his work requires a lot of concentration. Pete doesn't mind going back home late, since he only lives five minutes away from school by car.
Logo Exploration
WK 14
WK 14
WK 14
WK 14
WK 14
w k .1 4
WK 14
WK 14
WK 14
WK 14
WK 14
wk.14
WK 14
WK 14
WK 14
WK 14
WK 14
W K .1 4
WK 14
WK 14
WK 14
WK 14
WK 14
WK.14
WK 14
WK 14
WK 1 4
WK 1 4
WK 1 4
WK.14
WK 14
WK 14
WK 14
WK 14
WK 14
wk.14
WK 14
WK 14
WK 14
WK 1 4
WK 14
wk.14
WK 14
WK 14
W K 14
W K 14
W K 14
WK.14
WK 14
WK 14
WK 14
W K 14
WK 14
WK.14
WK 14
WK 14
WK 14
WK 14
WK 14
Logo Exploration
WK.14 S U R V I VA L
K I T
WK.14 S U R V I VA L
K I T
WK.14 S U R V I VA L
K I T
WK.14 S U R V I VA L
K I T
WK.14 S U R V I V A L
K I T
WK.14 S U R V I VA L
K I T
WK.14 S U R V I VA L
K I T
WK.14 S U R V I VA L
K I T