Trend Forecasting Presentation

TREND FORECASTING & PRODUCT DEVELOPMENT

SHORT TERM FORECASTS FEEL GOOD FASHION FUNCTIONAL ACTIVEWEAR LONG TERM FORECASTS THE MODERN GENTLEWOMAN THE UNNATURAL

FEEL GOOD FASHION INSPIRATION Mental health awareness.

Wellness.

COLOUR

TCX Lemon Fizz.

THEMES

High Visibility.

SHAPES

Flowing silhouettes.

Boxy shapes.

RESEARCH

-Young UK adults have lowest levels of “mental wellbeing”.

-60% thought that spas were no longer the domain of wealthy women and had become a more mainstream pursuit for all genders and classes. [Mintel] 2007

Smoking Ban

2012

Deliciously Ella est

2016

Sugar Tax

2016

Fare Healthy Festival

2017

Veggie Pret

2017

Happy by Fearne Cotton

INNOVATORS

Jamie Oliver.

Sarah Stewart-Brown, professor of public health.

Millennial market concerned with wellbeing.

DRIVERS

Wellness bloggers, Madeline Shaw etc.

IMPACT

Rise in ethical produce.

Snapchat filters.

Office décor that incorporates fitness, no chairs etc.

Wellbeing events/ retreats.

Meditation apps.

CONSEQUENCES

Decline in mental illness statistics.

FUTURES

Vitamin D make-up.

Drug to prevent obesity-2018.

“Wellness” gyms.

BEYOND

FASHION- High vis, sportswear, playful, colour blocking & comfort.

FUNCTIONAL ACTIVEWEAR INSPIRATION Increase in sportswear & fashion collaborations.

Higher awareness of healthy living & its benefits.

COLOUR

Subdued.

Grey-scale.

THEMES

Nostalgia.

SHAPES

Tailored & structured.

RESEARCH

-Half of Millennials would like to track their health and fitness via apps.

-Growth in the fitness clothing market is driven by an overarching trend toward casualisation.

[Mintel] 2004

Stella X Adidas

2007

Fitbit est

2012

London Olympics

2015

Apple Watch

2016

Sourced Box

2017

2017

David Lloyd First Lulu Lemon boasts 475,000 opens in the UK members

INNOVATORS

Millennial market concerned with wellbeing.

2012 Olympians, Jessica Ennis etc.

DRIVERS

Fitness bloggers, Zanna Van Dijk, Carly Rowena etc.

Fashion & sportswear.

Apple & fitness technology.

IMPACT

Rise in fitness holidays & retreats.

Accessibility of organic produce.

Cult following of classes like Soul Cycle.

CONSEQUENCES

Decline in obesity levels.

Pop up gyms.

FUTURES

Luxury boutique gyms.

Technology embedded within sports-wear.

BEYOND

BEAUTY- Water-fused/vitamin make up, mineral face-wipes for the gym &luxury deodorants.

FASHION- Comfortable/functional clothing. Tailored sportswear appropriate for the office. Gym clothes that also do not require washing after every use.

FOOD- Expansion of health food aisles in supermarkets & ready to go smoothie kits.

CULTURAL- Fitness q & a events & creative classes.

INTERIORS- Home gyms.

THE MODERN GENTLEWOMAN INSPIRATION Women’s March 2017.

COLOUR

Neutral.

Grey-scale.

THEMES

Reworking of the suffragette.

Customisation- clothing with a voice.

SHAPES

Tailored & structured.

RESEARCH

-Report highlights that today’s young women are much more in touch with the feminism movement than their older counterparts.

[Mintel] 1979

Margaret Thatcher is the first female PM.

2014

Emma Watson delivers gender equality speech to the UN

2016

Nicola Thorpe sacked for not wearing heels to work

2016

This Girl Can

2017

Women's March

2017

Dior appoints first female creative director

2069

Gender paygap expected to close.

INNOVATORS

Political upheaval.

Millennial market concerned with how their decisions will impact the next Generation.

DRIVERS

Dior S/S 17 collection.

Emma Watson “He for She” campaign.

IMPACT

Power dressing.

Women’s March.

CONSEQUENCES Further campaigns.

Feminist literature .

FUTURES

Equal pay.

Heightened awareness of equal rights.

BEYOND

FASHION- Customised products & a mix of both masculine and feminine silhouettes. Also an expansion of flat footwear.

INTERIORS- Growth & interest in home office décor, CULTURAL- Films/Documentaries thematically similar to Hidden Figures FOOD- Expansion of healthy “on the go” meals.

THE UNNATURAL INSPIRATION

Global Warming.

Technology backlash.

COLOUR Neutral.

Earthy.

THEMES

Camouflage.

Textured.

SHAPES

Over-sized.

RESEARCH

-Mintel’s Switch Off Trend highlights how, because technology has created inescapable levels of connectivity and exposure, consumers need some time off, some time away from ‘always on’ devices. [Mintel] 2014

UN concludes human influence dominant cause of global warming.

2015

Sky Garden opens

2015

Fashion Revolution Day #WhoMadeMy Clothes

2016

5p plastic bag charge

2016

Before the Flood

2017

Trump’s environmental chief claim humans not the cause of rising CO2

INNOVATORS

Millennial market concerned with how their decisions will impact the next generation.

Leonardo DiCaprio & National Geographic.

DRIVERS

Desire for natural fabrics & ethical processes.

Success of Planet Earth.

IMPACT

More people are focusing on their health, sourcing natural and sustainable produce.

Rise in walking holidays & country retreats.

Consumers buying less but in higher quality.

Seeking comfort from clothing.

CONSEQUENCES

Questioning the ethics behind clothing.

Nature used as a sense of escape = hydrotherapy.

Boycotting brands.

Focus on textures in contrast to the cold, flat, smooth nature of i-phones.

FUTURES

Exposure of unethical fashion clothing procedures in the industry.

Enhanced focus on sustainability.

Gradual technology withdrawal.

BEYOND

FASHION Reassuring earthy/natural shades, & using obscure prints.

BEAUTY Multi-use products and dewy highlighters/illuminators.

FOOD Increased vegetarian options to reduce carbon footprint.

INTERIORS Vegan car interiors.

EXHIBITION CONCEPT

FEEL GOOD FASHION

INFLUENCES: HOLI FESTIVAL ANISH KAPOOR “Festival of colours" or the "festival of love”.

Holi means lots of things, it's a means to meet other people, to laugh, forgive & forget.

Every person that came into the pod could leave a coloured handprint.

The aim in simple terms is to create a sense of togetherness.

I want the space to be fun, colourful and be something that gets everyone involved.

KEY FACTORS:

1. Clear perspex box.

2. Screen will sit in the centre & play the fashion film on loop.

3. A white desk will greet you into the pod.

4. Sunshine shots filled with a ginger, turmeric, pineapple and mango mix.

5. Dishes of coloured spices and powders for the handprints & mini holi.

6. Bright yellow filing cabinet.

7. Each drawer will reveal a polaroid and piece of card. The card will read "5 Good Things" and will be just that, 5 "feel good" things that the person on the polaroid enjoys.

8. The exhibition space overall will be symmetrical, to promote a sense of balance that is simultaneous with wellbeing.

FASHION FILM

"How wonderful yellow is- it stands for the sun."

- Vincent Van Gogh

Inner happiness & sense of balance.

Hints of yellow.

Nature vs Urban.

Technology backlash.

Short references to Holi.

THE NEXT STEP 1. Start to write the report.

2. Edit fashion film & images.

3. Finalise details of exhibition idea.