CAROLE HERNANDEZ
-PORTFOLIO-
FURNITURE
-MEMORINUM-
Memorinum is a witness of the past. If ancestors are still living, this tablet (with integrated scanner) allows them to save their memories and to share a special moment with the other members of the family. Placed on the armchair, this product is only used as a support for the narration. If ancestors are not present, because of death or leaving, the product allows the family memory to persist.
FURNITURE
-MEMORINUM-
The Memorinum project concludes a long preparatory work including the writting of a thesis, the development of a scenario and several research in various forms (sketches, 3D models ...).
FURNITURE
-DUNLOPILLO-
Dunlopillo widened its product range by selling sofas besides mattresses. In order to complete its offer, the brand also decided to produce furniture and asked Ora-誰to agency to design it. The aim was to make a complete range of living-room furniture, with a rather low budget but a real desire to differenciate the brand from competitors.
SCENARIO
-RUN THE SHOW-
Located in a historical place, the commercial area called ÂŤBercy villageÂť organizes cultural events and mainly concerts. When no concert is planned, this interactive stage shows a virtual map of the neighborhood and gives informations about different places and facts. While during the shows, the screens can be used to create atmosphere and the stage shelters the musicians and provides electric current.
SCENARIO
-EAT SOME CHOCOLATE-
Marketing usually target women to sell chocolate products. In a caricatural and humorous way, every square of chocolate symbolizes here a male character and has a different shape (chocolate to break for strong men, chocolate cream for tidy men, hearts in chocolate to distribute for seducers ...).
SCENARIO
-DRINK A COFFEE-
At the restaurant, a lot of rituals are reserved for adults, as the coffee at the end of the meal. After hours spent sitting at the table, children become bored and this ÂŤspoonÂť with holes filled with sugar allows the child to play and wait until the end of the meal.
SCENARIO
-TURN ON THE LIGHT-
How can public lighting alarm the population of our overconsumption ? The question has been asked by the Marseille Town Hall and the answers must be drawn to be understandable by the younger ones : by connecting inside and outside, by adjusting light according to needs, by expressing the consumption of the entire neighborhood, by using a piezoelectric system, by projecting messages when the situation is critical ...
ARCHITECTURE
-ERCUIS-
The interior architecture of the store sublimates the silverware thanks to a museum-type display on the ground floor. In order to provide maximum services, a lounge allows to touch the products and to try the flatware by eating an appetizer on the first floor. Customers access to this floor with a personal seller and can see the full range of products.
ARCHITECTURE
-CHANEL-
For their best customers and the press, Chanel often organizes special events. Inspired by the monastic origins of the little black dress, the aim of this event is to impress by providing a unique experience. Customers are immersed in a solemn atmosphere where the black dresses are presented in an exhibition and in a fashion show.
GRAPHISM
-TURN-
The Korean brand of swimwear ÂŤTurnÂť asked Hartung Bouffay agency to draw an isotype for its logo. Real image of the brand, this isotype should please to both men and women, work with the logo font and remain dynamic. Supported with pictures, several themes have been developed : balance, lightness, budding, circular flow ...
GRAPHISM
-AMERICA’S CUP-
For the famous America’s cup, Puma sells promotional products and notably tee-shirts for children, with graphics evoking at once sailing and San Francisco, the city where the race is going. By asking a french agency to draw this graphics, they wanted more fineness and delicacy than they usually did.
SAN FRANCISCO
San Francisco America's Cup
carole-hernandez@hotmail.fr
-FR 0033 687 43 49 87-NL 0031 620 45 13 71-