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Posted by Carolette Wright
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Business Proposals
How to Write an Effective Ad
Marketing Strategies Guest Articles
If you’ve been struggling to make sales, more than likely your ad copy is to blame. But don’t worry because it’s not your fault. You can actually write more effective ads for your own products, just like those highly paid copywriters do. But to properly understand advertising, you need to learn how to start with the right conception. You need to emphasize the point that the purpose of advertising is to make sales. Advertising is a multiplied salesmanship as it may appeal to thousands of people that is why every ad should be effective as possible. Some of the tips that you need to do is to focus on your prospect, not you. Write what’s in for them. You write about your company’s background, your products and services but it should be expressed in a way that matters to your potential customer. Next is you need to emphasize the benefits of your products. Those features that mean to your prospects. When you do this, you’re focusing on your reader on his interests and desires. It is very important to know the wants, needs and desires of your prospects. You also need to increase the too good to be true mentality as well as the perception of believability by using the tried and tested method such as emphasizing the trust if you’re dealing with your existing customers. Also include a testimonial of your satisfied customers, credit all sources when you write with research facts to support your claims. Have a unique selling position. In other words, make your product and services unique from your competitors. You need to have the lowest price, superior quality, superior service, and exclusive rights.
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