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Posted by Carolette Wright
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Every business with a website should make search engine optimization as it helps to get your site as high up as possible on Google search results. At its most basic, SEO means finding ways to increase your sites appearance in search results as it generally means getting more traffic to your site. You will notice the impact on your site’s user experience and performance on organic search results. You should base your optimization on what’s best for the visitors of your site. They are the main consumers of your content and they are using search engines to find your work. The following best practices outlined below will make it easier for search engines to crawl and index your content. Create a unique and accurate page titles. A title tag should tell both the users and search engines what the topic of your particular page is. Title for deeper pages of your site should accurately describe the focus of that particular page and also might include your site of business name. In creating a good page title tags, accurately describe your page content by choosing a title that effectively communicates the topic of the page’s content. Each of your title should also have a unique title tag, which helps to know how the page is distinct from the others on your site. Use brief but descriptive titles. Make use of the description meta tag as it gives Google and other search engines a summary of what the page is all about. Adding this kind of meta tag to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. You should create good practices for description meta tags. Write a description that would inform internet users if they saw your meta tag as a snippet in a search result. Having a different description meta tag for each page will also help both users and Google. It is important that you should make your site easy to navigate. We all know that the navigation of a website is important in helping visitors to quickly find the content that they want. It can also help search engines
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