SEO Best Practices

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Every business with a website should make search engine optimization as it helps to get your site as high up as possible on Google search results. At its most basic, SEO means finding ways to increase your sites appearance in search results as it generally means getting more traffic to your site. You will notice the impact on your site’s user experience and performance on organic search results. You should base your optimization on what’s best for the visitors of your site. They are the main consumers of your content and they are using search engines to find your work. The following best practices outlined below will make it easier for search engines to crawl and index your content. Create a unique and accurate page titles. A title tag should tell both the users and search engines what the topic of your particular page is. Title for deeper pages of your site should accurately describe the focus of that particular page and also might include your site of business name. In creating a good page title tags, accurately describe your page content by choosing a title that effectively communicates the topic of the page’s content. Each of your title should also have a unique title tag, which helps to know how the page is distinct from the others on your site. Use brief but descriptive titles. Make use of the description meta tag as it gives Google and other search engines a summary of what the page is all about. Adding this kind of meta tag to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. You should create good practices for description meta tags. Write a description that would inform internet users if they saw your meta tag as a snippet in a search result. Having a different description meta tag for each page will also help both users and Google. It is important that you should make your site easy to navigate. We all know that the navigation of a website is important in helping visitors to quickly find the content that they want. It can also help search engines

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understand what content the webmasters thinks is important. You should think about how your visitors will go from a general page to a page containing more specific content. Make it easy as possible for users to go from general content to more specific content to you site by adding navigation pages to effectively work on your link structure. It is easier for search engines to crawl and understand your site if you mostly use text for navigation. One of the best factors where it makes it easier for search engines to crawl and index your site is when you create a compelling and useful content. In practicing a good content for your site, you have to write an easy to read text. Readers would love to read a well written and easy to follow content. It’s also beneficial to organize your content so that your visitors have a good sense of where one topic begins and another ends. Having a new content will not only keep your existing visitor coming back, it will also bring new visitors. In writing a better anchor text, choose a descriptive text where the link should provide a basic idea of what the page linked to is about. Aim for short and concise but descriptive text. Make it easy for users to distinguish a regular text and the anchor text of your links. In other words, format links so they are easy to spot. When you also pay more attention to the anchor text used for internal links, it can help users and Google to navigate your site. Always remember that the better the anchor text is, the easier it is for Google to understand what the page you’re linking is all about. Images may seem like a straightforward component of your site, but you can optimize your use of them. Optimizing your image filename and alt text is easier for image projects like Google Image Search to better understand your image. It is best when they are short and descriptive. If you decide to use an image as a link, filling out its alt text helps Google to understand more about the page you’re linking to. Imagine that you’re writing anchor text for a text link. While most of the links to your site will be gained gradually, as people discover your content through search or other ways link to it, Google understands that you’d like to let others know about the hard work that you put into your content. Effectively promoting your new content will lead to a faster discovery by those who are interested in the same subject. It’s important to remember that SEO, while capable of providing a valuable source of traffic, a great one way to attract potential clients and customers to your site. Think of SEO as part of your marketing strategy. Thanks,

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