Caroline M. Deng 49 Showers Dr. T409, Mtn. View, CA 94040 |650 996-‐8981|caroline.m.deng@gmail.com|linkedin.com/in/carolinedeng
EDUCATION
Maastricht University, School of Business and Economics (Incoming) Bachelor Exchange Programme
Maastricht, The Netherlands Sep ’16 – Dec ‘16
New York University, Leonard N. Stern School of Business New York, NY B.S. Information Systems & Marketing, Minor in Integrated Digital Media | GPA: 3.5/4.0 Sep ‘13 -‐ May ‘17 Study A broad: N YU S hanghai F all 2 015 Coursework: Visual Foundation Studio | Ideation & Prototyping | Brand Strategy | Analytics & the Digital Economy
PROFESSIONAL EXPERIENCE
IBM Watson | Digital & Performance Marketing Intern | New York, NY Jun ’16 – Aug ‘16 • Leveraged HTML and Adobe Creative Suite to implement changes for 2000 global members of the Digital Marketing Community, an intranet platform designed to educate business units on the best practices of marketing • Constructed Digital Merchandising sub-‐community, working with key stakeholders to host educational content • Created marketing tools for the IBM THINK Leaders video series, Digital Marketing Academy, and intern program Everfave | Sales and Marketing Intern | Mountain View, CA May ’15 -‐ Aug ‘15 • Researched and developed automated CRM workflow and solution for sales to customer support • Developed 5 best marketing practices pitch decks and 6 sales videos for existing and future clients • Managed client base of 200+ clients and 500 businesses through email, phone, and in-‐person correspondence offMetro SF | Sales and Marketing Intern (Remote) | San Francisco, CA May ’15 -‐ Aug ‘15 • Led editorial and content generation efforts for 10 editions of weekly Travel Tuesday newsletter • Spearheaded sponsorship efforts with California travel organizations to obtain 3 partnerships with offMetro SF
World’s Eye View | Co-‐Founder | New York, NY Dec ‘14 -‐ Present • Spearheaded 5 marketing campaigns on Facebook to generate 4,461 views and 756 unique visitors for the website • Cultivated relationships with NYU Shanghai connections to create direct marketing channel to students • Crafted 10 comprehensive itineraries for 10 cities across Asia for website catering to study abroad students Opportunity Finance Network | Strategic Initiatives & Financial Services Intern | Philadelphia, PA May ’14 -‐ Aug ‘14 • Analyzed over $5 million of risk in annual portfolio review of loans to support Financial Services team • Extrapolated from records of $30 billion in assets into 15 summary charts on annual financials of 225 members • Increased CDFI industry awareness by designing a university outreach packet reaching 2500+ undergraduates
LEADERSHIP AND EXTRACURRICULARS
Stern Cares | Director of Special Events | New York, NY Aug ’13 -‐ Present • Managed relationships with professionals from Bank of America, Amazon, and DoSomething.org • Volunteered with 6 local organizations to promote community service initiatives in Manhattan and Brooklyn
Asian Cultural Union | Co-‐President | New York, NY Aug ’13 -‐ Present • Expanded digital reach through 20+ posts on social media and engaged in direct marketing campaigns on campus • Organized campus-‐wide diversity recruiting events for companies like PwC and Nielsen • Coordinated food, venue, and activities of 15+ Asian cultural and professional events per year
The Marketing Society | Gold Level Member | New York, NY Aug ’13 -‐ Present • Developed and refined marketing toolkit in weekly ADversary competitions through marketing analysis for 4 clients • Created marketing and branding strategy for The Campaign 2015 for local company, Jack Erwin
SKILLS
Technology: Proficient in Adobe Creative Suite, HTML, Microsoft Office, MySQL, Python, SEO, Tableau Languages: Conversational Mandarin, basic Spanish