NEW FEATURE: EVENTS Team Popcorn
MEET
TEAM POPCORN
Hillary Chin
Joon Hee Choi
Nickname: Rosemary and Parmesan Truffle Popcorn
Nickname: Buttered Popcorn
0. Intro
Caroline Deng Nickname: Pirate’s Booty Aged White Cheddar
David Sim Nickname: Popcorn Indiana Kettlecorn Sweet & Salty
Nan Zhao Nickname: Sea Salt Chocolate Popcorn
TODAY’S
AGENDA
Phase 1: Research
Phase 2: Iterations
Phase 3: Prototype
Phase 4: Conclusion
OUR RESEARCH
APPROACH 37 survey respondents 7 user interviews 10 companies
Phase 1: Research
Phase 2: Iterations
Phase 3: Prototype
Phase 4: Conclusion
SURVEY
DEMOGRAPHICS Location
Gender 40
Rural 1 Urban 19
Suburban 17
Age Range
Male 11
30 20
Female 26
10 0
1. Research - Survey
31
2
3 < 18
18-34
> 35
MOVIE VIEWING
HABITS “How do you pay for event tickets?”
“How do you find events?” 30 22.5 15
Word of Mouth Online 26 "I don't"
Facebook Events Email Newsletters "Enjoyable"
17
7.5 0
1. Research - Survey
In-person Stubhub LiveNation
30
28 22.5
Ticketmaster Eventbrite Box Office
23
15
14 10
7.5
4 Counts
3
1
6 0
Counts
5
7
OUR
USERS
JASMINE 1. Research - Personas
TREVOR
MEET
JASMINE Summary: Jasmine is the event organizer of her group. Because she has so many social obligations, she operates on a schedule, and plans most of her social schedule in advance. Needs: • Plan ahead to meet the needs of her friend group • Would like to have a reward or loyalty system
JASMINE MCLEAN “The Planner” Extroverted | Responsible | Organized
1. Research - Personas
Frustrations: • When she buys NYU student tickets, she can’t choose seats • Wants to make sure tickets are not sold out • Some events have their own ticket website—she wishes there was a platform that had all of them • Wants to know how many tickets are left to make sure there are enough for her friends
MEET
TREVOR Summary: Trevor is an outgoing, graphic design major at Northeastern. He loves going out to events where he can relax with friends and be active, like running, biking, and going to raves and music festivals. Needs: • Wants to avoid lines • Make sure that the event isn’t sold out • Getting a seat that he wants
TREVOR AQUINO “Chillin” Easygoing | Spontaneous | Social
1. Research - Personas
Frustrations: • Physical lines are usually extremely long and understaffed • Filling out a lot of forms is annoying • Websites online have transaction fees and constantly break down
OUR
USERS
JASMINE 1. Research - Personas
TREVOR
USER
STORY
1. Research - User Story
USER
STORY
1. Research - User Story
USER
STORY
1. Research - User Story
USER
STORY
1. Research - User Story
USER
STORY
1. Research - User Story
USER
STORY
1. Research - User Story
USER
STORY
1. Research - User Story
USER
STORY
1. Research - User Story
USER
STORY
1. Research - User Story
COMPETITIVE ANALYSIS
FACEBOOK EVENTS Events
• 10/18 social media users find their events through Facebook Events • 6/7 user interviews mentioned Facebook • “I like that it’s organized in chronological order” • “I usually save an event for later by clicking the ‘interested’ button”
1. Research - Competitive Analysis
COMPETITIVE ANALYSIS
TICKETMASTER A case study on what not to do: • •
•
“HUGE FEES!!!!!!” “The website is terrible and dated, it’s unresponsive and broken all the time, and has too much extra stuff all over the site” “Suck it Ticketmaster”
Customers want: • • •
Transparent pricing Quick and efficient UX “Eventbrite is simple to use, looks good, and actually works”
1. Research - Competitive Analysis
MOBILE
ITERATIONS
6 iterations 4 usability tests per iteration
Phase 1: Research
Phase 2: Iterations
Phase 3: Prototype
Phase 4: Conclusion
PAPER
ITERATION 1, 2, 3
(1)
2. Iterations
(2)
Dom: “FEATURITIS!”
(3)
Fandango: â&#x20AC;&#x153;Everything we do, on every platform, reflects and spreads our passion for the magic of movies.â&#x20AC;?
PAPER
ITERATION 4 Focused on the MVP • • •
•
(4) 2. Iterations
Kept basic design/layout Added “Events” tab Changed “Go Now” to a featured section on Spotlight “I plan ahead—I never use Go Now”
DIGITAL
ITERATION 5 Low-Fi Digital Prototype
(5) 2. Iterations
DIGITAL
ITERATION 6 Med-Fi Digital Prototype
(6) 2. Iterations
MOBILE
PROTOTYPE
1 mid-fidelity prototype 1 high-fidelity mockup
Phase 1: Research
Phase 2: Iterations
Phase 3: Prototype
Phase 4: Conclusion
MOBILE
APP MAP
3. Prototype
MOBILE
MOCKUP - HI-FI Consistent with the Fandango Brand Guide • • • • •
Color Hex Codes Typography Consistent Icons Seamless integration into existing app User Tested: e.g. “What do you think that this ‘heart’ icon does?”
3. Prototype
MOBILE
MOCKUP - HI-FI
3. Prototype
MOBILE
PROTOTYPE - HI-FI
3. Prototype
NEXT STEPS &
CONCLUSION
The M(O)SC(O)W Method 3 recommendations & next steps
Phase 1: Research
Phase 2: Iterations
Phase 3: Prototype
Phase 4: Conclusion
THE SCOPE
M(O)SC(O)W METHOD
Informed by survey results and user interviews
Must Haves
Could Haves
Global Search Bar Saved/Bookmarked events Purchased tickets ordered chronologically Separate Movies and Events tab Digital pass functionality
• • • • •
• • • •
How many tickets are remaining Calendar view Revamp Map view Filter by date, time, location, price
Should Haves
Won’t Haves
•
•
• • •
Hashtags Integration with existing notification system All-inclusive price (no hidden fees) Social media integration
• • • •
4. Research
Create own events option Events not related to movies/film Windows app Revamp of personalized recommendations Sub-menu for filters
NEXT STEPS &
CONCLUSION Keep iterating and user testing! Specifically, testing the most high-fidelity prototype. Roll out each feature gradually. Test the icons with users.
Marketing and Implementation Create marketing campaign for new features Develop Android version
Additional features
Develop tutorial screens for new users of the Fandango app Branch out to other events in the future
4. Research
QUESTIONS? Team Popcorn