Ben Phillips
Self Promotion
Board 3 of 3
As I am doing a hamper I wanted to create a logo that had the quintessential English tea room style but still looked slick enough to be a graphic design logo (fig.1). For the logo I have used a script typeface called Edwardian Script ITC, a delicate typeface that I have modified to make my logo unique. I used this to create a style that is fitting for the project. I took inspiration from some of the famous script typeface logos like Alfa Romeo, the Pepsi logos from the early to mid 20th Century (fig.2) and most famously the Coca Cola logo (fig.3). For a simplified logo I am have taken the ‘B’ and ‘P’ to create a smaller logo for the jars.
(fig.1)
P O R T F O L I O 2 011 (fig.2)
(fig.3)
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