BLOGGING YOUR NONPROFIT CAREER ON WORDPRESS
C A R O LY N M . A P P L E T O N , C F R E
W O R D P R E S S D AY 20 1 5 AUSTIN CONVENTION CENTER
2010 Nonprofit Technology Conference CNN Center, Atlanta - Andrew Sullivan of The Atlantic with Holly Ross -
Carolyn’s Nonprofit Blog Global Visitation: More than 200 nations (3 years)
Stake Your Claim
“Beginnings are the hardest part. Getting started, going from nothing to something, can be difficult, and it is no small feat.” J.D. Rucker, Sochable
Hater
“Hating, the result of being a hater, is not exactly jealousy. The hater doesn’t really want to be the person he or she hates, rather the hater wants to knock someone else down a notch.” Urban Dictionary
“You can’t copy anybody and end with anything. If you copy, it means you’re working without any real feeling.” Billie Holiday
Your Blog is Your Legacy Tell stories with accuracy Choose appropriate stories and leave others to memory Handle storytelling gracefully Give credit where credit is due Polish before publishing, then again later, as needed But don’t be afraid to tell the truth
The truth from your point of view is what is interesting to your audience.
“Progressive Hacking”
Current “Look”: The Wilson Theme
Carolyn’s Nonprofit Blog Stats
“Think of your content as a single light in a dark forest … If you can get more people to turn on identical lights, the cumulative brightness will increase, and you'll be able to attract more people from greater distances.”
Jayson DeMers, Search Engine Watch (August, 2014)
Time for Questions!
Thank you! Carolyn M. Appleton, CFRE Carolyn’s Nonprofit Blog: carolynmappleton.com
512-954-4477 carolyn.appleton@att.net
Thanks to Fotolia, Google Search, Microsoft Office, Sonic Editions and more for the photographs used in this PowerPoint presentation. Thanks to NTEN and WordPress for making Carolyn’s Nonprofit Blog possible. Find this presentation on SlideShare: slideshare.net/Cappleton
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