DIY NONPROFIT TECHNOLOGY
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Set expectations: Whether you’re asking for an email address face-to-face or online, it’s important to set expectations for the person signing up. Give people a visual so they can see what they’re signing up to receive. An easy way to accomplish this is to show supporters a recent email, either with a color printout of your newsletter or through links to your email newsletter archive. When asking someone to join your list in person, phrase the question like this: “Would you like to sign up for our monthly newsletter for upcoming events and other information?” This sets the expectation that those signing up will receive something from you on a monthly basis. A similar effort should be made online. Tell people when they’re signing up exactly what they will be getting and how often. This way, subscribers are not surprised when your first email arrives. I also recommend that you send a confirmation email to new subscribers joining your email list. The message should reiterate what the recipient has signed up for and include a special “thank you” for being such a loyal supporter.
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Contacts are a valuable asset: Your list isn’t going to grow magically without prodding. Make sure you engage supporters and members whenever and wherever you come in contact with them – be it in your office, at an event, on your website, in your regular email correspondence or on your Facebook Page. At every turn, you, your staff, and your digital presence should be directing supporters to join your email list. Find more list-building tips in our Learning Center.
ALEC STERN, VP STRATEGIC MARKET DEVELOPMENT, CONSTANT CONTACT, @ALECSTERN
ISSUE ONE · MARCH, 2011
CHANGE
Board Collaboration at NPower Michigan vy board tech-sav a Even will need time and training to adapt a new tool 19
CASE STUDY:
Nonpro fit Leader s A Quarte rly Journa l for
CHANGE
INSIDE THIS EDITION:
ISSUE TWO · JUNE, 2011
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A Quarte rly Journa l for Nonpro fit Leader s
INSIDE THIS EDITION:
A Multi-Channel Online Campaign TechSoup shares lessons learned from their Digital Storytelling Initiative CASE STUDY:
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What 1.9 Million Donors Tell Us About Online Fundraising From Network for Good's Katya Andresen
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FEATURE STORY: BOOSTING ON BOARD COLLABORATIthrough the
End-of-Year Fundraising Campaign M+R Strategic Services shares lessons learned with Oxfam America during 2010 PAGE 23
CASE STUDY:
us Idealware's Chris Bernard takes getting your board considerations and the options for the sky's the limit tools, right the With rating. collabo 4] [ PAGE r. togethe do for the work you can
FEATURE STORY: FACEBOOK FOR VOLUNTEERS
Show Me the World Make this the year you harness video for your cause, say See3’s Michael Hoffman and Danny Alpert PAGE 12
Idealware's Chris Bernard tackles the tough question of whether Facebook can be an effectiv , 2011 e volunteer · SEPTEMBER recruitment and engagement tool. [ ISSUE THREE PAGE 5 ]
CHANGE y A Qu art erl
No npr ofi t Jou rna l for
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CASE STUDY: Facebook Recruitment at AVP Idealware’s Chris Bernard takes us behind the scenes
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ss SF Public Pre ia social med
On measuring for outreach
EDITION: INSIDE THIS
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CHANGE
ISSUE FOUR · DECEMBER, 2011
A Quarte rly Journa l for Nonpro fit Leader s
en IT Nonprofit Gre r ofte Jennifer Wo dmap for provides a roateam to a r you g guidin ce—and greener offi PAGE 5 bottom line
INSIDE THIS EDITION:
Feature: Multiple Constituent Groups, One Data Base? How To Track Everyone Who’s Anyone to You
Measuring t Engagemen Chris Idealware's uments one doc d nar Ber ok ebo Fac 's org n PAGE 25 paig cam
Y: CASE STUD
RING ORY: MEASU FEATURE ST MEDIA SUCCESS AL to CI SO YOUR s what and how Berry explain
PAGE 12 CASE STUDY: Tracking Constituents in One System Fight Colorectal Cancer
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rea Idealware's And mission. [ PAGE 14 ] r measure for you
FEATURE STORY: FROM OUTCOMES TO IMPACT
Plus: A Case Study from Greenlig
[ PAGE 4 ]
hts for Nonprofit Success
CASE STUDY: Tracking Constituents in Two Systems Sarahs... An Oasis for Women
PAGE 20 CASE STUDY: Tracking Constituents in Many Systems Earthjustice
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HOW ARE WE DOING? This journal is a new resource from NTEN for nonprofit leaders, and we want to make sure we’re delivering content that is relevant, helpful, and easy to access. Please take just a few minutes to tell us what you think: http://www.surveymonkey.com/s/NTENChange1
NTEN: CHANGE · DECEMBER 2011 · PAGE 30
