Heartland Fall Forum program 2017

1

2

Scholarship Winners Gold skirts around exhibitors’ tables signify they donated to the bookseller scholarship fund. Please thank them generously for their support. The following booksellers were awarded this year’s travel scholarships.

Registration Desk Wednesday, October 11 5:00 pm−8:00 pm

Thursday, October 12 Beth Ann Mackey, Village Book Store, Grand Rapids, MN Bev Denor, LaDeDa Books & Beans, Manitowoc, WI Bob Dobrow, Zenith Bookstore, Duluth, MN Carey Spain, Fallen Leaf Books, Nashville, IN Cassie Wherry, Pioneer Bookshop, Grinnell, IA Chloe Purton, Books & Company, Oconomowoc, WI Dana Welshans, Snowbound Books, Marquette, MI Elijah Watson, A Room of One’s Own Bookstore, Madison, WI Emily Hall, Main Street Books, St Charles, MO Hunter Gillam, Beaverdale Books, Des Moines, IA Jayne Rowsam, Mystery to Me, Madison, WI Josepha Danz, Zandbroz Variet, Fargo, ND Judith Kissner, Scout & Morgan Books, Cambridge, MN Julie Poling, Red Balloon Bookshop, St Paul Karen Piacentin, Fenton’s Open Book, Fenton, MI Kathleen Pohlig, Cherry Street Books, Alexandria, MN Katie McGinley, Wild Rumpus, Minneapolis, MN Kristen Kavic, Wild Rumpus, Minneapolis, MN Kristen Sandstrom, Apostle Islands Booksellers, Bayfield, WI Laura Kendall, Second Flight Books, Lafayette, IN Leslie Huerta, Francie & Finch, Lincoln, NE Maggie Henriksen, Saturn Booksellers, Gaylord, MI Rick Devoe, Fair Trade Books, Red Wing, MN

Be Social #HEARTLAND17

7:00 am−5:00 pm

Friday, October 13 7:00 am−5:00 pm

Contents

Show info. . . . . . . . . . . . . . . . . . . . . . . . . 3-4 At-a-glance schedule. . . . . . . . . . . . . . . . . 5 Map of the Westin. . . . . . . . . . . . . . . . . . . 6 Exhibitors, alphabetical . . . . . . . . . . . . . . . 6 Exhibitors, numeric. . . . . . . . . . . . . . . . . . . 7 Detailed schedule. . . . . . . . . . . . . . . . . 8-23 Rep Picks schedule. . . . . . . . . . . . . . . . . . 17 Regional author booth schedule. . . . . . . 20 In-booth signing schedule . . . . . . . . . . . 21 Credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Special offers. . . . . . . . . . . . . . . . . . . . 24-26

Cover quote by Rick Holland

3

Silent Auction

Badges & Tickets Your badge is your admission. Please wear it at all times.

Booksellers - Green Exhibitors - Red Guests – Yellow Authors - Purple Events are free, except for those where a meal is served, which require advance purchase of tickets: Book Awards Dinner, Tasting Notes Dinner, the Moveable Feast, Children’s Author Breakfast, and Big Buzz Lunch. Please recycle your badge at the end of the show via the recycling bin near the registration desk.

Exhibitor Info

Our floor manager, Michael Petway from Valley Expo, is available throughout the show to help exhibitors. Please find him at the load-in area or call at 815-703-8079.

Shipping

Can’t carry everything home? That’s the joy of the Heartland Fall Forum. There will be a DIY shipping station on the show floor at table #123.

Scales, boxes, and tape will be available to all attendees. We asked each bookseller attendee to prepare in advance by bringing your store’s FedEx or UPS account number and shipping labels. If you weren’t able to do this, please use a personal computer or the hotel business center to create an account. There will be no formal shipping service on site, so please come prepared.

4

Our silent auction is conducted for the benefit of the Book Industry Charitable Foundation, a nonprofit that aids brick and mortar booksellers across the country in need of emergency financial assistance. This year, with flooding, hurricanes, and devastating fires, the need is particularly great.

Bidding starts on Friday, October 13 at 10:00 am and ends at 3:45 pm. The items up for auction have been generously donated by our exhibitors. A complete list of items is available at the silent auction booth.

To participate, visit exhibitors to see their auction items. Look for the green bookmarks on the items. Place your bids at the silent auction booth where the current high bid will be on display. Winners will be announced at 4:00 pm on Friday and must be present to claim their items within 30 minutes, or the item(s) will be awarded to the next highest bidder.

Drinks

Be sure to purchase your drink tickets! Bars at all Heartland events will only accept drink tickets, and will not be accepting cash or credit. You may purchase drink tickets at any time during the show at the registration desk.

IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances, as well as selling books and other merchandise. Both users and non-users are invited to schedule a one-on-one time with program specialist Chanthee Keokhaw to get any of your questions answered. Walk-ins are welcome, but advance appointments are encouraged. Hours are Thursday and Friday, 9:30 am-4:30 pm. Visit Maple to make an appointment. (See Westin map on page 6.)

At-a-Glance Schedule Wednesday, October 11

5:30-7:00 pm.........................Opening Reception ................................ Junior Ballroom Foyer........................................8 7:00-9:00 pm.........................Book Awards Dinner................................ Junior Ballroom...................................................8 9:00 pm.................................Shelf-Talker Party ................................ Junior Ballroom Foyer......................................10

Thursday, October 12 8:00-9:00 am............................Membership Meetings................................MIBA: Magnolia A....GLIBA: Magnolia BC.........10 9:00-10:00 am.......................Plenary Sessions: Ideas That Work ..........................................Junior Ballroom ..............10 10:15-11:15 am.....................Display Skills for Every Bookseller ...........................................Magnolia A.......................11 Bridging the Technology Gap..................................................Magnolia BC....................11 Why Women Buy..... ..................................................................Lilac AC............................11 Learn All About Libro.fm...........................................................Lilac BD............................11 11:30 am-12:30 pm......... Chalkboard Lettering and Best Practices................................Magnolia A.......................12

Social Media: Next Level of Effectiveness...............................Magnolia BC....................12

Build a Better E-Newsletter......................................................Lilac AC............................12

What Amazon Can’t Do............................................................Lilac BD............................12 12:45-2:10 pm.......................The Moveable Feast .................................................................Junior Ballroom..........13-14 2:30-3:30 pm.........................Education for Authors...............................................................Cypress.............................14 Roundtables...............................................................................Junior Ballroom C............15 3:45-4:45 pm........................Maximizing Your Trip to the Gift Show....................................Magnolia A.......................16

Edelweiss Presents: How to Use Analytical Tools ..................Magnolia BC....................16

ABA Education: Maximizing Backlist.......................................Lilac AC............................16

We Need (To Sell!) Diverse Books...........................................Lilac BD............................16 5:00-6:00 pm.........................Rep Picks Sessions.....................................................................See page 17 for locations 6:00-7:00 pm.........................Cocktail Hour: Sponsored by Yale University Press................Junior Ballroom Foyer.....17 7:00-9:00 pm.........................Tasting Notes Dinner................................................................Junior Ballroom...............18 9:15 pm.................................Quiz Bowl...................................................................................Lilac AC............................18

Friday, October 13 8:00-9:30 am.........................Children’s Author Breakfast......................................................Junior Ballroom...............19 9:00 am-5:00 pm..................Trade show floor is open...........................................................Grand Ballroom...............19 9:30 am-3:45 pm..................Regional author booth..............................................................Grand Ballroom..........20-21 10:00 am-2:00 pm................In-booth signings ..................................................................Grand Ballroom...............21 12:30-1:30 pm.......................Big Buzz Lunch ..................................................................Junior Ballroom ..............21 5:00-7:00 pm.........................Closing Reception ..................................................................Junior Ballroom..........22-23

5

Westin Map

Exhibitors by Company Abraham Associates (featuring Candlewick Press, Chronicle Books, Consortium Book Sales & Distribution, Llewellyn Worldwide, Quarto, Red Wheel/Weiser/Conari) 100 Allium Press of Chicago 220 American Booksellers Association 315 Assoc. of Manitoba Book Publishers (AMBP) 110, 112 Baker & Taylor 106, 108 Baker & Taylor Publisher Services 317 Book Expo 608 Book Industry Charitable Foundation (BINC) 318 Book Industry Study Group (BISG) 414 Books & and Whatnot 515 Bublish 222 Cardthartic 620 Chanticleer Reviews 606 Columbia University Press Sales Consortium 314 Cottage Door Press 610 Crossway 506 DartFrog Books 612 David R. Godine Publisher 218 Fresh Frances 319 Frostbeard Studio 121 Fujii Associates (featuring Abrams, Chooseco, Capstone, Familius, F&W, Flowerpot Press, Gibbs Smith, Houghton Mifflin Harcourt, Interlink, IPG, Kumon, Literary Supply Co, Litographs, McGraw Hill, MerryMakers, Mountaineers, Octane Press, Peachtree Publishers, Shelter Harbor, Sounds True, Sourcebooks, Sterling Publishing, Tiger Tales, Time Inc. Books, Tuttle Publishing, Unemployed Philosopher’s Guild, Workman

409, 411, 413, 415, 417, 419, 421, 508, 510, 512, 514, 516, 518, 520 GLIBA 303, 402 Hachette Book Group 412 Harlequin 115 HarperCollins Publishers 105, 107, 109, 111, 113 HarperCollins/Blink YA Books 117 Haymarket Books 313 Holiday House 513 Indiana Historical Society 405 Ingram Content Group (featuring Ingram Publisher Services, Publishers Group West, Two Rivers Distribution) 500

6

IPG/Independent Publishers Group 418 LIBRIS (Arrowhead General Insurance Agency) 216 Macmillan 208, 210 McNaughton & Gunn 206 MIBA 203, 302 Milkweed Editions 408 Miller Trade Book Marketing 207 Minnesota Historical Society Press / Borealis Books 215 Penguin Random House 304, 306, 308, 310 Phaidon Press 416 Raven Productions 616 Regional Author Booth 521, 513, 525 Scholastic 312 Shelf Awareness 214 Shipping Booth 123 Silent Auction 219 Sillan Pace Brown 600, 602, 604 Simon & Schuster 209 Soho Press 626 Sourcebooks 407 South Dakota Historical Society Press 410 Tortoise Books 624 Trim Associates 307 TRISTAN Publishing 205 Triumph Books 618 Tule Publishing 212 Two Dollar Radio 622 University of Chicago Press 204 University of Illinois Press 119 University of Minnesota Press 211, 213 University of Nebraska Press 406 University of Wisconsin Press 305 University Press Sales Associates 311 W. W. Norton & Company 309 Westminster John Knox Press 614 Wisconsin Historical Society Press 404 Wm B. Eerdmans Publishing Company 504

Floor Plan

Exhibitors by Booth Number 100 Abraham Associates (featuring Candlewick Press,

Chronicle Books, Consortium Book Sales & Distribution,

Llewellyn Worldwide, Quarto, Red Wheel/Weiser/Conari) 105, 107, 109, 111, 113 HarperCollins Publishers 106, 108 Baker & Taylor 110, 112 Assoc. of Manitoba Book Publishers (AMBP) 115 Harlequin 117 HarperCollins/Blink YA Books 119 University of Illinois Press 121 Frostbeard Studio 123 Shipping Booth 203, 302 MIBA 204 University of Chicago Press 205 TRISTAN Publishing 206 McNaughton & Gunn 207 Miller Trade Book Marketing 208 & 210 Macmillan 209 Simon & Schuster 211, 213 University of Minnesota Press 212 Tule Publishing 214 Shelf Awareness 215 Minnesota Historical Society Press / Borealis Books 216 LIBRIS (Arrowhead General Insurance Agency) 218 David R. Godine Publisher 219 Silent Auction 220 Allium Press of Chicago 222 Bublish 303, 402 GLIBA 304, 306, 308, 310 Penguin Random House 305 University of Wisconsin Press 307 Trim Associates 309 W. W. Norton & Company 311 University Press Sales Associates 312 Scholastic 313 Haymarket Books 314 Columbia University Press Sales Consortium 315 American Booksellers Association 317 Baker & Taylor Publisher Services 318 Book Industry Charitable Foundation (BINC) 319 Fresh Frances

404 Wisconsin Historical Society Press 405 Indiana Historical Society 406 University of Nebraska Press 407 Sourcebooks, Inc. 408 Milkweed Editions 409, 411, 413, 415, 417, 419, 421, 508, 510, 512, 514, 516, 518, & 520

Fujii Associates (featuring Abrams, Chooseco,

Capstone, Familius, F&W, Flowerpot Press, Gibbs

Smith, Houghton Mifflin Harcourt, Interlink, IPG,

Kumon, Literary Supply Co, Litographs, McGraw

Hill, MerryMakers, Mountaineers, Octane Press,

Peachtree Publishers, Shelter Harbor, Sounds True,

Sourcebooks, Sterling Publishing, Tiger Tales, Time

Inc. Books, Tuttle Publishing, Unemployed Philosopher’s

Guild, Workman 410 South Dakota Historical Society Press 412 Hachette Book Group 414 Book Industry Study Group (BISG) 416 Phaidon Press 418 IPG/Independent Publishers Group 500 Ingram Content Group (featuring Ingram Publisher

Services, Publishers Group West, Two Rivers Distribution) 504 Wm B. Eerdmans Publishing Company 506 Crossway 513 Holiday House 515 Books & and Whatnot 521, 513, 525 Regional Author Booth 600, 602, 604 Sillan Pace Brown 606 Chanticleer Reviews 608 Book Expo 610 Cottage Door Press 612 DartFrog Books 614 Westminster John Knox Press 616 Raven Productions 618 Triumph Books 620 Cardthartic 622 Two Dollar Radio 624 Tortoise Books 626 Soho Press

7

Wednesday, October 11 Opening Reception 5:30-7:00 pm

Junior Ballroom Foyer The opening reception features a number of authors with forthcoming books from Chicagoland publishers. This reception allows booksellers to make new publisher connections, meet authors, get a signed book, catch up with friends, and have a drink as the show begins. ​

Carrie Schloss The Asheville Bee Charmer Cookbook: Sweet and Savory Recipes Inspired by 28 Honey Varietals and Blends Agate Publishing

Courtney Yasmineh A Girl Called Sidney Gibson House Press/IPG

Mark Jacob and Stephan Benzkofer 10 Things You Might Not Know About Nearly Everything Agate Publishing

Nancy Burke Undergrowth Gibson House Press/IPG

Tony Romano Where My Body Ends and the World Begins Allium Press

Book Awards Dinner 7:00 pm–9:00 pm Junior Ballroom

Cheryl Honigford Homicide for the Holidays Sourcebooks

Sponsored by

TICKETED EVENT

​ his is a joyful, celebratory event and a wonderful way to kick off the show. Come together with booksellers T and publishers to celebrate both associations’ awards programs: Midwest Booksellers Choice Awards; Great Lakes, Great Reads; and Voice of the Heartland. Includes a multiple-course dinner, complimentary copies of all authors’ books, and a post-dinner book signing.

8

Great Lakes, Great Reads Andrea Beaty Ada Twist, Scientist Abrams

Jack Cheng See You in the Cosmos Dial Books/PRH

Midwest Booksellers Choice Awards Peter Geye Wintering Vintage/PRH

Louis V. Clark How to Be an Indian in the 21st Century Wisconsin Historical Society Press

Dan Egan The Death and Life of the Great Lakes W.W. Norton

Phyllis Root and Betsy Bowen One North Star: A Counting Book University of Minnesota Press

Voice of the Heartland

Roy Schonfeld began his life in books after a stint in the Peace Corps and graduate school at Ohio State. After some years as a bookseller and a book buyer, Roy was one of Stu Abraham’s first hires when he started Abraham & Associates in 1992. Covering a huge swath of the Midwest representing over 20 publishers, Roy was named Publishers Weekly Rep of the Year in 2008. He has served multiple terms on the board of the Great Lakes Independent Booksellers Association and continues to contribute to the education program of the Heartland Fall Forum. Cary Loren of The Book Beat in Oak Park, MI, a longtime customer and friend, says, “Roy is that rare creature in the book rep world able to endorse what he believes in, take orders without padding them, and leave an appointment before rush-hour traffic. We will miss Roy and remember dearly all those multiple trips to his car lugging hundreds of catalogs and samples from the bottomless list of publishers he represents.”

These award-winning authors weren’t able to be present at the show.

Kelly Barnhill, The Girl Who Drank the Moon, Algonquin Young Readers Kate Moore, The Radium Girls: The Dark Story of America’s Shining Women, Sourcebooks J.D. Vance, Hillbilly Elegy: A Memoir of a Family and Culture in Crisis, HarperCollins 9

Shelf-Talker Swap and Book Signing Diversity and Inclusivity

Authors signing books

9:00 pm

Junior Ballroom Foyer Let’s celebrate diverse titles and help each other access creative ways to discover and sell diverse titles.

1. Pick a diverse title you’d like to advocate for. Come to the party with a shelf-talker already written for one of your favorite diverse titles. (If you don’t do this in advance, grab one of the blank shelf-talkers at the door and write one on the spot.)

2. Tweet it. Tweet a picture of your shelf-talker with the hashtag #Heartland17 and #WNDB. That way, you can carry those books and borrow everyone else’s blurbs in your store.

Patricia Hruby Powell Loving vs. Virginia: A Documentary Novel of the Landmark Civil Rights Case Chronicle

Baptiste Paul (author) and Jacqueline Alcántara (illustrator), The Field NorthSouth Books

3. Have fun and mingle. Clip the shelf-talker to your badge and chat with your colleagues about selling their favorite diverse titles.

This is a fundraiser for We Need Diverse Books, so please toss some cash into the donation bucket.

WNDB representatives will be at this event to share remarks about their beneficial programs.

Thursday, October 12 Membership Meetings 8:00-9:00 am Free Breakfast

Join colleagues from your region for complimentary breakfast and industry conversation with your regional associations. All attendees receive free breakfast and a free drink ticket for later use.

Education Plenary Session

Ideas That Work: What’s the Best Advice You’ve Ever Received? Share the best advice you’ve ever received.

Whether it’s how to handsell to someone difficult, how to find time to read more, or how to stave off insanity from wearing all the hats in your store, we’ve all been handed little gems that have helped us manage our lives, our businesses, our customers a little easier. Moderator: Susan Thomas, CoffeeTree Books (Morehead, KY)

MIBA: Magnolia A GLIBA: Magnolia BC

9:00-10:00 am ​J unior Ballroom

10

Education Track 1

The Heartland Fall Forum’s educational programming is sponsored by Penguin Random House.

​Helping Books Sell Themselves: Display Skills for Every Bookseller

Bookstore merchandising presents special challenges, but with the right skills, you can entice customers to browse deeply, feel a sense of discovery and excitement, and take home treasures they didn’t know they needed. Learn principles and practical tips for building displays that sell. Learn from experienced retailers how to create spaces and experiences that will make your customers say, “I want one of everything!”

Magnolia A

Moderator: Jessica Peterson White (Content Bookstore, Northfield, MN) Panelists: Kate Rattenborg, Dragonfly Books (Decorah, IA), Daniel Goldin, Boswell Books (Milwaukee, WI), Zoe McKinney, Schuler Books (Grand Rapids, MI) Bridging the Technology Gap. Organizational and social tech tools can greatly increase productivity and communication in the bookstore and create a bridge between industry-savvy and techsavvy team members. Panelists share which tools have worked best for their individual stores and discuss the importance of closing the technology gap among staff members.

10:15–11:15 am

Magnolia BC

​ oderator: Larry Law, Anderson’s Bookshop (Naperville, IL) M Panelists: Matt Keliher, Subtext Books (St. Paul, MN), Kevin Elliot, 57th Street Books (Chicago, IL), Katharine Solheim, Unabridged Bookstore (Chicago, IL) Why Women Buy. In this keynote presentation, Why She Buys author and Female Factor CEO Bridget Brennan provides insights, education, and context for the major trends driving women buyers.

Brennan distills the deeper meanings behind these trends and helps teams apply this knowledge to drive bookstore/bookseller engagement and increase sales. From broad demographic changes to gender culture and the global patterns in the way women make purchasing decisions, Brennan offers techniques to stay relevant with the world’s most powerful consumers.

Lilac AC

​Host: Suzy Takacs, The Book Cellar (Chicago, IL) Learn All About Libro.fm. Mark Pearson, CEO of Libro.fm, the digital audiobook platform for indie stores, will discuss the growth of the digital audiobook market and share insights learned so far from more than 800 participating bookstore locations. You’ll learn how the Libro.com co-branded storefront works and take away practical tips for reaching new customers with digital audiobooks. ​Moderator: Jessilynn Norcross, McLean and Eakin (Petoskey, MI)

Lilac BD

11

Education Track 2

The Heartland Fall Forum’s educational programming is sponsored by Penguin Random House.

Chalkboard Lettering and Best Practices. Chalkboard signs have increased in prevalence and utility in today’s bookstore. This session covers best practices in chalkboard lettering, material use, and successful messaging with hand-lettering expert and author of Hand-Lettering for Everyone: A Creative Workbook, Cristina Vanko.

Magnolia A

Host: Rebecca George, Volumes Bookcafe (Chicago, IL) Social Media: The Next Level of Effectiveness. Take your social media game to the next level. You’ve likely got your store’s Facebook, Twitter, and Instagram accounts running smoothly, posting event information and communicating with customers pretty well. Let’s review everything that comes after that, from boosting posts and content management to analyzing results to better understand where to spend your time improving your social media accounts for your bookstore.

Magnolia BC

Moderator: Beth Golay, Books & Whatnot (Wichita, KS) Panelists: Mike Gustafson, Literati Bookstore (Ann Arbor, MI), Maggie Henriksen, Saturn Booksellers (Gaylord, MI), Kate Weiss, Carmichael’s Bookstore (Louisville, KY) Build a Better E-Newsletter. Create a fun and engaging newsletter 11:30 am–12:30 pm that captures the essence of your store. Panelists reveal their top 5 tips for creating a newsletter that keeps customers shopping with you. From the nuts and bolts of structure and how often to send it, to capturing the unique voice of your store and putting it into an email, we’ll cover it all.

Come prepared for a lively discussion and be ready to share successful tips from your newsletter.

Lilac AC

Moderator: Kate Schlademan, The Learned Owl Book Shop (Hudson, OH)

Panelists: Jessilynn Norcross, McLean and Eakin (Petoskey, MI), Kristen Sandstrom, Apostle Islands Booksellers (Bayfield, WI), Daniel Goldin, Boswell Book Company (Milwaukee, WI) What Amazon Can’t Do. With Amazon opening brick-and-mortar stores and with its acquisition of Whole Foods, let’s talk about what our stores do that Amazon can’t. Chicago booksellers discuss their proactive response to Amazon’s arrival, along with booksellers who are thinking out of the box by using pop-ups, off-sites, and innovative in-store strategies to sell books and maintain their customer base. ​ Moderator: Suzy Takacs, The Book Cellar (Chicago, IL) Panelists: Nina Barrett, Bookends and Beginnings (Evanston, IL), Holland Saltsman, The Novel Neighbor (St. Louis, MO), ​Matt Keliher, Subtext Books (St. Paul, MN), Lynn Mooney, Women & Children First (Chicago, IL) 12

Lilac BD

The Moveable Feast 12:45-2:10 pm

TICKETED EVENT

Enjoy our ongoing tradition of feasting with a host of 40 authors. This event includes a plated lunch while a series of authors visits your table to introduce you to their forthcoming book. Attendees receive all books at the end of the event. ​

Sponsored by

Participating Authors Michael Zadoorian Beautiful Music Akashic Books

Ryan Graudin Invictus Little, Brown BFYR/ Hachette

Azareen Van der Vliet Oloomi Call Me Zebra Houghton Mifflin Harcourt

Sarah Schmidt See What I Have Done Atlantic Monthly Press

Sarah Miller Caroline: Little House, Revisited William Morrow/ HarperCollins

Thisbe Nissen Our Lady of the Prairie Houghton Mifflin Harcourt

Kaethe Schwehn The Rending and the Nest Bloomsbury Melanie Heuiser Hill Giant Pumpkin Suite Candlewick

Pete Hautman Slider Candlewick

Terese Marie Mailhot Heart Berries: A Memoir Counterpoint Gina Frangello Every Kind of Wanting Counterpoint Elly Blake Fireblood Little, Brown BFYR/Hachette

Brianna Wolfson Rosie Colored Glasses MIRA/HarperCollins

John U. Bacon The Great Halifax Explosion William Morrow/ HarperCollins Megan Stielstra The Wrong Way to Save Your Life: Essays Harper Perennial/ HarperCollins Ben Austen High-Risers: Cabrini-Green and the Fate of American Public Housing Harper/HarperCollins Katherine Reay The Austen Escape Thomas Nelson/ HarperCollins

Dashka Slater The 57 Bus: A True Story of Two Teenagers and the Crime That Changed Their Lives FSG (BYR) /Macmillan Matt Goldman Gone to Dust Forge/Macmillan

Annie Spence Dear Fahrenheit 451: Love and Heartbreak in the Stacks Flatiron Books/ Macmillan Tomi Adeyemi Children of Blood and Bone

Henry Holt and Co. (BYR)/Macmillan Peter Bognanni Things I’m Seeing Without You Dial/PRH

13

Traci Chee The Speaker G.P. Putnam’s Sons BFYR/PRH

Liam Callanan Paris by the Book Dutton/PRH

Shaun David Hutchinson The Apocalypse of Elena Mendoza Simon Pulse/S&S

Keir Graff The Matchstick Castle G.P. Putnam’s Sons BFYR/PRH

Mira T. Lee Everything Here Is Beautiful Pamela Dorman Books/PRH

Joel Kahn The Plant-Based Solution Sounds True

Francisco Cantú The Line Becomes a River: Dispatches from the Border Riverhead/PRH

Ellie Roscher Play Like a Girl: How a Soccer School in Kenya’s Slums Started a Revolution Red Wheel Weiser

Jenny Milchman Wicked River Sourcebooks

Sally Franson A Lady’s Guide to Selling Out Dial Press/PRH

Sara B. Larson Dark Breaks the Dawn Scholastic

Rebecca L. Brown Flying at Night Berkley/PRH

Kathryn Erskine The Incredible Magic of Being Scholastic

Nic Stone Dear Martin Crown BFYR/PRH

Gloria Chao American Panda Simon Pulse/S&S

Dusti Bowling Insignificant Events in the Life of a Cactus Sterling Children’s Books Melissa Fraterrigo Glory Days University of Nebraska Press Sara Dahmen Widow SillanPaceBrown Group

Education for Authors 2:30-3:30 pm Cypress

Right after the Moveable Feast, authors are highly encouraged to enjoy a fun gathering about how traditionally published authors can best work with the indie market, host good events, and generally get out there and promote their books. Led by the promo machines Pamela Klinger-Horn, bookseller and host of Literature Lover’s Night Out at Excelsior Bay Books and Valley Bookseller, Beth Golay, founder of Books & Whatnot, and Amy Reichert, author of Love, Luck, and Lemon Pie (Gallery Books/Simon & Schuster).

14

Roundtables 2:30-3:30 pm

Located in Junior Ballroom C

Coffee, tea, and cookies will be served Libro.fm. For Libro.fm users and prospective users, let’s talk about this slick new audiobook service that supports indie bookstores. We will focus on marketing, staff training, bookseller resources, and examples of conversation starters with customers. Moderator: Mark Pearson from Libro.fm

Returns. Do you feel daunted by returns? Let’s dive in and discuss how often to do them, how to staff it, how to find the space, and the positive effect returns can have on your bottom line. Moderator: Tim Smith, Schuler Books (Grand Rapids, MI)

BYOB (Bring Your Own Botheration). Would you like to chat about what’s making you crazy at the moment? We’re here to listen. Botheration is a form of therapy. Free advice from seasoned booksellers.

Moderator: Erik Anderson, University of Minnesota Press

Used Books. Can you improve your margins with used books? Let’s review how to buy, merchandise, and sell used books with basic start-up information for adding used books to your inventory from experienced booksellers. ​Moderator: Jennifer Wills Geraedts, Beagle & Wolf Books & Bindery (Park Rapids, MN)

Bookselling Themes. There are many: Banned Books Week, Poetry Month, LGBT Pride Month, and so on.

Whether you’re celebrating all month, for a week, or a day, get ideas about how to do non-author events in your store and how to translate all of that fun into sales.

Moderator: Heidi Weiland, Sourcebooks

Getting the Most out of Your Regional. The regionals serve an important part in the bookselling community throughout the country. From winter catalogs to networking opportunities,discuss how you can take better advantage of what these organizations have to offer. ​Moderators: Deborah Leonard (GLIBA) and Carrie Obry (MIBA)

Small stores. This discussion is for owners and managers of small to mid-size stores. Crammed with ideas and oriented to solutions, come armed with challenges and fixes to share with other booksellers.

Moderator: N ​ ancy Simpson Brice, Book Vault (Oskaloosa, IA)

Offsite Sales. Odds are the space you rent or own is dedicated to retail, not events, so where might you host engaging author events that delight your customers?

How can you strategize with fellow merchants, nonprofits, corporations, and more? Share your success stories and learn from others to help you think outside of your own square footage. ​Moderator: David Enyeart, Common Good Books (St. Paul, MN)

Events. One of the most effective tools to set your bookstore apart from the competition is to offer a schedule of compelling events. Review event preparation checklists and share insider tips about what truly makes a killer event. Moderator: Erika VanDam, Roscoe Books (Chicago, IL)

Customer Service. Would you like some strategies for dealing with disgruntled customers? Would you like to learn how to help your staff deal with difficult conversations at the counter? Do you have issues with non-customers using your store as a purely social gathering-place? It’s time to kill them with kindness. Come with your questions and troubleshoot with booksellers who have been there. Moderator: Kelly Estep, Carmichael’s Bookstore (Louisville, KY)

Resort towns. Discuss the unique challenges and opportunities of resort communities, such as how to balance the books when the financial tide ebbs and flows; staff, purchase, and plan for other logistics of seasonal variation; focus on making your natural resources work for you; and preserve the uniqueness of your community. Moderator: Deb Wayman, Fair Isle Books (Washington Island, WI)

15

Education Track 3

The Heartland Fall Forum’s educational programming is sponsored by Penguin Random House.

Maximizing Your Trip to the Gift Show. Leaving the store and attending

a gift or toy show is an expensive investment. Join four experienced retailers to discuss choosing the right shows to attend, planning your buying strategy, working the show efficiently, and selecting sidelines that boost your bottom line without filling your stockroom with items for the sidewalk sale. Panelists will also share some top sidelines sellers for the year--and audience members are encouraged to do the same. ​Moderator: Sue Boucher, Cottage Book Shop (Glen Arbor, MI) Panelists: Cynthia Compton, 4Kids Books & Toys (Zionsville, IN), Eleanor Thorn, Lake Forest Book Store (Lake Forest, IL), Sally Wizik Wills, Beagle & Wolf Books & Bindery (Park Rapids, MN)

Magnolia A

Edelweiss Presents: How to Use Analytical Tools to “Work Better, Read More.” One of the biggest challenges facing booksellers is effective

inventory management. Picking the right collection of books is perhaps the greatest service provided to customers, but it can also be time consuming. It’s an art to successfully increase turns while maintaining or improving margins, but science can help. By using data analytics to uncover sales trends and benchmark performance, you can take much of the guesswork out of your operations. In this session, you will learn how to use the data in Edelweiss+ Analytics to guide your stocking decisions and increase efficiency.

Panelist: Ruth Bradstreet from Above the Treeline/Edelweiss

3:45-4:45 pm

Magnolia BC

ABA Education. Maximizing Backlist: Proven Ways to Market, Promote, and Sell Backlist Titles. A bookstore’s frontlist sales, spurred by

handselling, current events, reviews, and media coverage, are essential. But when it comes to bottom-line profit, backlist titles with proven track records can be an equal, and potentially more manageable, asset. ABA senior staff and board members explore proven ways to market, promote, and sell backlist titles, including a discussion of advantageous backlist terms now being offered by some publishers as well as best practices for successfully managing your store’s cash flow and return on investment.

Panelists: Dan Cullen, American Booksellers Association, Kris Kleindienst, Left Bank Books (St. Louis, MO)

Lilac AC

We Need (To Sell!) Diverse Books--Strategies and Resources Roundtable​. It’s already been established that our industry, country, and

children need more diverse books. Increasing sales of diverse titles, especially those by diverse creators, is a win for everyone involved. Join WNDB representatives and your fellow booksellers for a roundtable discussion of available resources, strategies, and programs designed to help you discover and sell more diverse books for children and teens. Topics will include everything from book lists, apps, and shelf talkers to strategies for partnering with schools, festivals, and diverse authors themselves.

Panelist: Miranda Paul, author and bookseller liaison at We Need Diverse Books

16

Lilac BD

Rep Picks Rep Picks Sessions 5:00-6:00 pm

Magnolia A

Miller Trade Book Marketing: Bruce Miller Cottage Door Press: Nadine Mims Wisconsin Historical Society: Jen Rubin TRISTAN Publishing: Brett Waldman Simon & Schuster: Cara Nesi Random House: Laura Baratto

Magnolia BC

Random House: Bridget Piekarz Scholastic: Terribeth Smith University of Minnesota: Matt Smiley Abraham Associates: John Mesjak Sourcebooks: Heidi Weiland Hachette: Steve Marz

Lilac AC

MIT Press: Lanora Haradon HarperCollins Children’s: Jennifer Sheridan Fujii: Eric Heidemann Phaidon: Chris Conti IPG: Jeff Palicki Penguin Adult: Brian Wilson

Lilac BD

Simon and Schuster: Leah Hays University of Nebraska Press: Rosemary Sekora Consortium: Ruth Berger Soho Press: Abby Koski PGW/Two Rivers/IPS: Johanna Hynes Random House Children’s: Tim Mooney

Cypress

Macmillan: Anne Hellman PGW/Two Rivers/IPS: Betty Redmond HarperCollins Adult: Cathy Schornstein W. W. Norton: David Mallmann Penguin Young Readers: Sheila Hennessey Minnesota Historical Society: Serenity Shankin

Cocktail Hour and Rep Picks Reception 6:00-7:00 pm

Cocktail time! Sponsored by Yale University Press, get yourself a classic Chicago cocktail—the Mamie Taylor—meet author Liesl Olson, and take home a copy of her book.

Liesl Olson Chicago Renaissance: Literature and Art in the Midwest Metropolis Yale University Press

Sponsored by

Plus, every rep who pitched their titles will be assigned to a station so you can talk to anyone you missed.

Get the handouts you didn’t receive, ask questions, and introduce yourself!

17

Tasting Notes Dinner 7:00-9:00 pm

Junior Ballroom

Sponsored by TICKETED EVENT

Who says flights are just for drinks? At the Tasting Notes dinner, six adult authors present a taste of their forthcoming titles. Your ticket includes a multi-course dinner, six books, and time for book signing after all authors are done presenting.

Chloe Benjamin The Immortalists G.P. Putnam’s Sons/PRH

Hanif Abdurraqib They Can’t Kill Us Until They Kill Us Two Dollar Radio

William Least Heat Moon Celestial Mechanics: A Tale for a Mid-Winter Night Three Rooms Press

Peggy Orenstein Don’t Call Me Princess: Essays on Girls, Women, Sex, and Life HarperCollins

Tayari Jones An American Marriage: A Novel Algonquin

Amy Bloom White Houses Random House/PRH

Quiz Bowl 9:15 pm Lilac AC

Hosted by

Mount a veritable summit of formidable literary trivia at our annual competition. To participate, form teams of 6 in advance—or just show up at the door and join in on the fun. Your bookseller brain will thank you!

18

Friday, October 13 Children’s Author Breakfast 8:00-9:30 am

Sponsored in part by

Junior Ballroom

Enjoy plated breakfast with fellow booksellers while hearing from four of the season’s hottest children’s book authors. Attendees receive complimentary books, and will have time for book personalization after the authors’ presentations. ​​ Matthew Holm Swing It, Sunny Scholastic

Cressida Cowell The Wizards of Once Little, Brown BFYR/ Hachette

Marie Lu Warcross G.P. Putnam’s Sons BFYR/ PRH

Philip Stead and Erin Stead The Purloining of Prince Oleomargarine Doubleday BFYR/PRH

Trade Show Floor is Open 9:00-5:00 pm

Grand Ballroom 19

Regional Author Booth 9:30-10:15 am

10:15-11:00 am

Tom Miller, The Philosopher’s Flight, Simon & Schuster

Kayla Harren, Mary Had a Little Elizabeth Verdick, Small Walt, Lizard, Sky Pony Press/Ingram Simon & Schuster

April Pulley Sayre, Full of Fall, Beach Lane Books/Macmillan

Thomas Mira y Lopez, The Book of Resting Places: A Personal History of Where We Lay the Dead, Counterpoint/Ingram

Theodore Gray, Reactions: An Illustrated Exploration of Elements, Molecules, and Change in the Universe, Black Dog Leventhal/ Hachette

Marcus Emerson, The Super Life of Ben Braver, Roaring Brook Press/Macmillan

Michele Phoenix, The Space Between Words, Thomas Nelson/HarperCollins

Kayla Ancrum, The Wicker King, Imprint/Macmillan

Crystal Cestari, Windy City Magic, Disney/Hachette

Abbie Williams, The First Law of Love, Central Avenue Publishing/IPG

Mike Mullin, Surface Tension, Tanglewood Books/Ingram

Steven Gillis, Liars, Rare Bird Books/Ingram

Vicki Berger Erwin, Different Days, Sky, Pony Press/Ingram

Shelley Johannes, Beatrice Zinker, Upside Down Thinker, Disney/Hachette

Renee James, Seven Suspects, Oceanview Publishing/Ingram

Emily Belden, Hot Mess, Gray- Denise Swanson, Dead in the don House/HarperCollins Water, Sourcebooks

Denise Holmes, Not Til Tomorrow, Phoebe, Owlkids/Ingram

Suzanne Slade, Dangerous Jane, Peachtree Publishers/Fujii

11:00-11:45 am

11:45 am-12:30 pm

1:30-2:15 pm

2:15-3:00 pm

3:00-3:45 pm

20

Alton Logan, Justice Failed: How “Legal Ethics” Kept Me in Prison for 26 Years, Catapult

In-Booth Signings

Signings are typically an hour long unless otherwise specified Wisconsin Historical Society Press, 404

Robert Root, Walking Home Ground

Tortoise Books, 624

Gerald Brennan, Island of Clouds

University of Wisconsin Press, 305

Patricia Skalka, Death at Gills Rock

Independent Publishers Group, 418

Holly L. Niner, No More Noisy Nights (10:00-10:45 am)

Sillan Pace Brown

Sara Dahmen, Widow 1881 (Flats Junction Book One)

Wm. B. Erdmans, 504

Amalya Campbell, Love Let Go: Radical Generosity for the Real World (10:30 am-12:00 pm)

Wisconsin Historical Society Press, 404

​Marnie Mamminga, On a Clear Night: Essays from the Heartland

Tortoise Books, 624

Joseph G. Peterson, Gunmetal Blue

Independent Publishers Group, 418

Kirk Landers, Alone on the Shield (11:00-11:45 am)

Sillan Pace Brown

John Yarrow, The Future’s Dark Past

Tortoise Books, 624

Gint Aras, The Fugue (12:30-2:00 pm)

Wisconsin Historical Society Press, 404

Daphne Barbee-Wooten, Justice for All: The Selected Writings of Lloyd A. Barbee

Central Avenue Publishing/IPG, 603

Abbie Williams, Summer at the Shore Leave Café

Independent Publishers Group, 418

Courtney Yasmineh, A Girl Called Sidney (1:30-2:15 pm)

Abraham Associates, 100, 102, 104, 201, 202

Laura Pritchett, Making Friends with Death: A Field Guide for Your Impending Last Breath (To Be Read, Ideally, Before It’s Imminent!) (Viva Editions/Red Wheel Weiser)

Tortoise Books, 624

Giano Cromley, What We Build Upon the Ruins

Tule Publishing, 212

Sinclair Jayne, A Country Love Song

University of Wisconsin Press, 305

Curt Meine and Keefe Keeley, The Driftless Reader

Sillan Pace Brown

Vijay Lakshman, Mythborn I: Rise of the Adepts

3:00 pm

Sillan Pace Brown

Sara Dahmen, Flame: A Love Affair with Cookware

4:00 pm

Sillan Pace Brown

Kelly Tan Peterson, KETO East

10:00 am

10:30 am

11:00 am

12:30 pm 1:00 pm 1:30 pm

2:00 pm

​The Big Buzz Lunch 12:30-1:30 pm Junior Ballroom

TICKETED EVENT

Grab your pre-purchased lunch and enjoy a panel of booksellers discussing the books and sidelines they are most excited to sell this fall. Get psyched for the afternoon trade show floor with some good old-fashioned bookselling enthusiasm.

Presenters

Adult Books Dana Welshans, Snowbound Books, Marquette, MI Pamela Klinger-Horn, Excelsior Bay Books, Excelsior, MN Hilary Gustafson, Literati Bookstore, Ann Arbor, MI

Children’s Books Julie Poling, Red Balloon, St. Paul, MN Dave Richardson, Blue Marble Books, FT Thomas, KY Sarah Grochowski, McLean and Eakin, Petoskey, MI

21

Featured Author Signing 2:00 pm

MIBA catalog booth #203, 302 MIBA has the good fortune to feature artwork from Mice Skating (Sterling Children’s Books) throughout our winter catalog. We will be featuring a book signing with the author, Annie Silvestro, on the trade show floor. Come meet the author and get a copy of this delightful picture book! Open to MIBA and GLIBA members.

Closing Reception 5:00-7:00 pm Junior Ballroom

What a closing party! The book signing reception features a wide array of acclaimed authors along with fabulous literary prizes raffled to booksellers. Booksellers will receive a stamp card at the door. Visit every author, get a signed copy of their book and a stamp from the author. Enter your fully stamped card into a raffle for a chance to win literary prizes. Raffle winners will be announced at 6:30 pm and must be present to win. Please see the separate handout for the prizes donated by our publishing colleagues. Features free food and a cash bar.

Sally Walker Sinking the Sultana: A Civil War Story of Imprisonment, Greed, and a Doomed Journey Home Candlewick Sherri Duskey Rinker The 12 Sleighs of Christmas Chronicle Tod Goldberg Gangster Nation Counterpoint Jean Pendziwol Me and You and the Red Canoe Groundwood Books Sara Blaedel The Undertaker’s Daughter Grand Central/ Hachette

22

Steven Hartov The Soul of a Thief Hanover Square Press/HarperCollins

David Carlson The Hunting Accident: A True Story of Crime and Poetry First Second/ Macmillan

Neil Olson The Black Painting Hanover Square Press/HarperCollins

Wade Rouse The Recipe Box St. Martin’s/ Macmillan

Jessie Ann Foley Neighborhood Girls HarperTeen/ HarperCollins

Rich Cohen The Chicago Cubs: Story of a Curse Farrar, Straus and Giroux

Colleen Coble Beneath Copper Falls Thomas Nelson/ HarperCollins Jessica Pennington Love Songs & Other Lies Tor Teen/Macmillan

Susan Meissner As Bright as Heaven Berkley/PRH Sarah Bamford Seidelmann Swimming with Elephants: My Unexpected Pilgrimage from Physician to Healer Red Wheel Weiser

Amariah Rauscher Princess Truly in I Am Truly (Princess Truly) Stephanie Kate Strohm The Date to Save Scholastic Amy Reichert The Optimist’s Guide to Letting Go Simon & Schuster Lynn Weingarten Bad Girls with Perfect Faces Simon Pulse/S&S

Lauren Stringer The Shape of the World: A Portrait of Frank Lloyd Wright Beach Lane Books/S&S Samira Ahmed Love, Hate and Other Filters Soho Teen Tiya Miles The Dawn of Detroit: A Chronicle of Slavery and Freedom in the City of Straits The New Press

Phyllis Good Stock the Crock: 100 Must-Have Slow-Cooker Recipes, 200 Variations for Every Appetite Time Inc. Books Vidar Sundstøl The Devil’s Wedding Ring University of Minnesota Press Leslie Pietrzyk Silver Girl Unnamed Press

Credits Reel

The work of many dedicated people came together to create this show. Talk to us. Let us know what what you liked about this show, your suggestions for the future, and ideas for programming throughout the year. We love hearing your feedback.

Board of Directors

Kate Schlademan, president The Learned Owl (Hudson, OH) kates@learnedowl.com Susan Thomas, vice president Coffeetree Books (Morehead, KY) coffeetreebooks@hotmail.com Suzanne DeGaetano, secretary Macs Back’s on Coventry (Cleveland Heights, OH) info@macsbacks.com Tom Lowry, treasurer Lowry’s Books (Three Rivers, MI) hiphop@net-link.net Kelly Estep Carmichael’s Bookstores (Louisville, KY) kelly@carmichaelsbookstore.com Nathan Montoya Village Lights Bookstore (Madison, IN) info@villagelightsbooks.com Larry Law Anderson’s Bookshop (Naperville, IL) larry@anderbook.com Johanna Hynes Ingram Content Group (Louisville, KY) Johanna.hynes@ingramcontent.com Jessilynn Norcross McLean & Eakin (Petoskey, MI) books@mcleanandeakin.com

Nancy Rohlen Ingram Content Group (Chicago, IL) nancy.rohlen@ingramcontent.com Sue Boucher The Cottage Book Shop (Glen Arbor, MI) sue@cottagebooks.com Nominee: Lynn Mooney Women & Children First (Chicago, IL) wcflynne@gmail.com Nominee: Tim Smith Schuler Books (Grand Rapids, MI) tim.schulerbooks@gmail.com

Jennifer Wills Geraedts, president Beagle & Wolf (Park Rapids, MN) jen@beagle-books.com Nancy Simpson-Brice, vice president (outgoing board member) Book Vault (Oskaloosa, IA) nsimpsonia@gmail.com John Christensen, secretary Arcadia Books (Spring Green, WI) johnc@readinutopia.com Erik Anderson, treasurer University of Minnesota Press (Minneapolis, MN)and00900@umn.edu David Enyeart Common Good Books (St. Paul, MN) davide@commongoodbooks.com

Kris Kleindienst Left Bank Books (St. Louis, MO) kris@left-bank.com Heidi Weiland Sourcebooks (Naperville, IL) heidi.weiland@sourcebooks.com Nominee: Kate Rattenborg Dragonfly Books (Decorah, IA) kate@dragonflybooks.com

Education Committee

Johanna Hynes, Ingram Content Group Rebecca George, Volumes Bookcafe (Chicago, IL) Jessica Peterson White, Content Bookstore (Northfield, MN) Sue Roegge, Chapter 2 Books (Hudson, WI) Matt Keliher, Subtext Books (St. Paul, MN) Sue Boucher, The Cottage Bookshop (Glen Arbor, MI) Suzanne DeGaetano, Mac’s Backs-Books on Coventry (Cleveland Heights, OH) Nancy Rohlen, Ingram Content Group Susan Thomas, Coffetree Books (Morehead, KY) Jessilynn Norcross, McLean and Eakin Bookstore (Petoskey, MI) Kate Schlademan, The Learned Owl (Hudson, OH) Larry Law, Anderson’s Bookshop (Chicago area, IL)

Tradeshow Staff Deborah Leonard, executive director Great Lakes Independent Booksellers Association 2113 Roosevelt Ypsilanti, MI 48197 (734) 340-6397 Carrie Obry, executive director Midwest Independent Booksellers Association 2355 Louisiana Ave N Golden Valley, MN 55427 (612) 208-6279 Robert Martin, director of operations Midwest Independent Booksellers Association 2355 Louisiana Ave N Golden Valley, MN 55427 (612) 520-1482

Be Social #HEARTLAND17

23

Show Specials Abraham Associates, 100, 102, 104, 201, 202 John Mesjak, Rep, john@abrahamassociatesinc.com, 952-927-7920

Book Industry Charitable Foundation (BINC), 318 Kit Steinaway, Office Manager, info@bincfoundation.org, 734-477-1025

Artbook | D.A.P. Orders of 15+ units receive +3% discount. In-stock and trade titles only (Flat40, SDNR20, SDNR30; SDNR40; SDNR50 do not apply). Promo code REP3.

Candlewick Press Orders of 25+ assorted backlist units earns 50% and 90 days. Offer good from 9/1 to 11/15. Promo Code is ECN. (For EDI orders, use code RCP026.) Candlewick will be raffling off a signed framed print from LA LA LA, the new picture book by Kate DiCamillo and Jaime Kim. Drop off your business card at our booth to enter.

Chelsea Green Orders of 15+ units receive +2% discount. Offer good 9/15/17 – 10/31/17. Use promo code: TS17.

Chronicle Indies First Special: Receive +5% discount and 90 days dating on titles published before 11/17/17. No minimum order. Offer good through 11/17/17. Use promo: INDIES17.

Moleskine Orders of 40+ units receive 52% discount. Offer good through 10/15/17. Use promo: MSRE17. Special Code: INDIES17. Special Terms: Order any in-print titles (published before 9/15/17) and get extra 5%. No minimums.

90-day dating. Valid for Chronicle Books, Laurence King, Princeton Architectural Press, Creative Company, Quadrille, Hardie Grant, Twirl, Amicus Ink, Galison, Christian Lacroix, and Mudpuppy (excludes Moleskine). Valid Dates: 9/15/17-11/17/17. Valid per retail location. Can be used multiple times. Cannot be combined with another promo.

Consortium One order per account of 20+ units receives +3% discount. Excludes short discount titles. Offer good through 11/1/2017. Use promo RG17.

Lonely Planet Orders of 10+ units receive 50% discount and free freight.

Quarto Tiered discount special: 20+ = +2% Promo: 2BL17, 25+ = +3% Promo: 3BL17, 40+ = +4% Promo: 4BL17, 65+ = +5% Promo: 5BL17 -Book Sales.

Tiered discount special: Orders of 15-49 Book Sales units will receive 50% and free freight. Orders of 50+ Book Sales units will receive 55% and free freight.

Use promo: BSFALL17.

Red Wheel Weiser Orders of 10+ units receive 50% discount and free freight.

Offer good within 2 weeks of show. Use promo: Show Special.

Sleeping Bear Press Orders of 10+ units taken at the show receive +3% discount. Use promo Show Special.

Book Industry Study Group (BISG), 414 Kim Graff, Operations Manager, kim@bisg.org, 646-336-7141

Allium Press of Chicago, 220 Emily Victorson, emvic@alliumpress.com, 708-689-9323 American Booksellers Association, 315 Maria Rodriguez, maria@bookweb.org, 914-591-2665 x6615, ABA Show Special – Free Trial Membership!

Wondering about the many benefits that come with being a member of the American Booksellers Association? Interested in world-class education and networking events; access to bookselling best practices; two options for ecommerce; unique marketing resources; and discounted business services, such as credit card processing?

Test drive ABA membership until January 31, 2018, for free, and enjoy these benefits and more—including the opportunity to attend ABA’s acclaimed Winter Institute. For more information email info@bookweb.org or visit www.

BookWeb.org. * Trial offer is open only to applicants for Regular Membership that have not been ABA members within the past two years.

Assoc. of Manitoba Book Publishers (AMBP), 110 & 112 Wayne Antony, President, wayne@fernpub.ca, 204-947-3335 Baker & Taylor, Inc., 106, 108 Ashley Dixon, Event Specialist, Ashley.Dixon@baker-taylor.com, 847-230-1027, 45% discount on all regional holiday catalog titles and 48% discount on selected sidelines through December 15. No minimums, free freight on 20+ units and no limit on number of orders.

Baker & Taylor Publisher Services, 317 Dan Verdick, Director of National Sales, dverdick@bookmasters.com, 419-2815100 Book Expo, 608 Lisa Montanaro, Account Manager, Lmontanaro@reedexpo.com, We offer complementary badges to attend Bookexpo to qualified Booksellers

24

Books & and Whatnot, 515 Beth Golay, Owner/Editor, beth.golay@booksandwhatnot.com Bublish, 222 Kathy Meis, CEO, kathy@bublish.com Cardthartic, 620 Marguerite Rawdin, Customer Care Director, reet@cardthartic.com, 10% off and free freight Chanticleer Reviews, 606 Kiffer Brown, kiffer@SillanPaceBrown.com Columbia University Press Sales Consortium, 314 Corey Beebe, Exhibits Manager, cb2954@columbia.edu, 212-459-0600 x7133, 50% discount on retailer’s order for 15+ backlist units placed with your sales representative by 11/30/17. See your sales rep to learn the offer details and exclusions as well as about the special offers from the other presses in our sales consortium.

Harvard University Press: free freight on backlist orders, no minimum, received by your sales rep before 11/15/17. Short and Text discount coded titles on the order qualify for a 50% discount and orders for Loeb editions are eligible for a 40% discount. There is a maximum of 9 copies per title on short, text, and Loeb coded titles. The offer is valid once per ship to location.

Cottage Door Press, 610 Nadine Mims, Sales Director, nmims@cottagedoorpress.com, Crossway, 506 Danny Lee, Senior Key Account and Church Relations Manager, jforeman@ crossway.org, Visit the Crossway booth for 60% off all orders and learn about additional fall discounts.

DartFrog Books, 612 Gordon McClellan, Owner, hello@dartfrogbooks.com, Join the DartFrog bookstore network (free) and receive a pack of 4 original design “My Dog Otis” notecards, perfect for sending a short handwritten note. If you love dogs, you’ll love these! PLUS, all show orders of DartFrog books receive 50% discount. As always, no minimums and shipping is free.

David R. Godine Publisher, 218 David Godine, Publisher, kcourchesne@godine.com, 617-451-9600 x22, Heartland Indie Retail Special 25+ assorted books = an extra 4% and free freight. Offer good through 10/20/17. Code: Heartland 2017 Fresh Frances, 319 Mindy Barancik, Owner, mindy@freshfrances.com, Free freight with $200 or more purchase.

Frostbeard Studio, 121 Roxie Lubanovic, Owner, roxie.lubanovic@gmail.com, Free shipping on wholesale orders placed at the show.

Fujii Associates, Inc., 409, 411, 413, 415, 417, 419, 421, 508, 510, 512, 514, 516, 518, & 520 Kathy Bogs, Office Manager, kathybogs@fujiiassociates.com, 715-220-4546.

Sales Reps: Beth Chang 402-476-6199 beth@fujiiassociates.com; Adrienne Franceschi 978-761-2296 adrienne@fujiiassociates.com; Mark Fleeman 219-309-9004 mark@fujiiassociates.com; Eric Heidemann 636-528-2546 eric@ fujiiassociates.com; Andy Holcomb 734-913-4310 andy@fujiiassociates.com Abrams Order 25 backlist units and earn an additional 4% discount & Free Freight; 50+ units earns an additional 6% discount & Free Freight. Includes Diary of Wimpy Kid series; Code BACK17; may be used multiple times and expires 12/31/17.

Chooseco Order 20 books or more & earn a 55% discount and free freight.

Orders are non-returnable. For all orders of 10+ individual CYOA Classics, a CYOA Welcome Kit of promo items will be included. Valid: August 3, 2017-Oc-

tober 31, 2017; use Code: SHOW2017. NB: Discount on Boxed Sets for this special is 50% off and each box counts as one unit.

Capstone Publishers Order 15 assorted backlist units and earn an additional 3% discount and free freight. Order must be placed between 9/1/ 10/31/2017. May be used one time. Use code Trade Show.

Familius Order any 25 backlist units and earn an additional 5% discount and 90 days dating. 5-Year Anniversary Indie Special: Order 5 or more backlist titles totaling 15 units and earn an additional 3% discount on those backlist titles.

F&W Order 10+ units & earn a 50% discount & free freight. May be used one time only with no backorders. Valid through 1/15/17. Use code 8547.

Flowerpot Press Earn 50% discount & free freight with an order of 10 units.

Gibbs Smith Order 15 units frontlist and/or backlist and earn an additional 2% & free freight. Order 30 units and earn an additional 5% discount, free freight & 90 days dating.

Houghton Mifflin Harcourt Order 50 backlist units and earn either +4% (code TRDBR3) or 120 days dating (code TRDBRC); valid September - November.

Books published before 1/1/17.

Interlink All show orders earn 50% discount.

IPG Earn 50% discount and free freight with a backlist order of 25 units or more. Orders must be marked with HFF Fall17 Special 50% Discount.

Kumon Order 25 frontlist and backlist units and earn an additional 5% discount and free freight. Use code HFF17.

Literary Supply Co Order $100 net and earn free freight.

Litographs Earn free freight on any order placed in October with the code HFF. McGraw-Hill Order 25 units and earn 48% discount.

MerryMakers One FREE giant doll of choice (in stock only) with $300 net order. Valid for orders placed at the show or submitted within 5 business days after.

Mountaineers Order 10 units and earn 50% discount and free freight.

Octane Press Earn 50% and free freight with any order. No minimum.

Peachtree Publishers Earn an additional 3% discount and free freight on orders of 20+ units. Order 30 units and earn an additional 4% discount. May be used once. Valid 9/1 - 11/15/17. Use code F17SHOW. Shelter Harbor Order 10 units and earn 50% and free freight for new accounts only. Expires 11/15/17.

Sounds True Order 10 or more units and earn 60% discount and free freight.

Sourcebooks Earn 50% discount and free freight with 15 backlist units.

Sterling Publishing Order 25 backlist units and earn 90 days dating or 50 backlist units and earn 120 days dating. Expires 11/30/17. Use Code E. Tiger Tales Earn free freight with any order. No minimum.

Time Inc Books Order 15+ backlist units (published prior to 6/17) & earn additional 4% discount. May be used once. Use code RTS17.

Tuttle Publishing Order 20+ backlist units & earn a 50% discount and free freight. Order 40 and earn 50% discount and free freight. Expires 10/2017. Use code L0425.

Unemployed Philosophers Guild Order $350 net and earn an extra 5% discount. Use code 17mini.

Workman Publishing Workman 100: An order of 50+ units from select bestselling and new titles will qualify for 50% (55% non-returnable), free freight, and extended dating. The offer is valid September 15th to October 31st, 2017. Up to 10 add-on titles are allowed. No backorders except NYP titles. One order per ship-to. Promo Code: W100.

offers. • Account must be in good credit standing. • Titles must be published 6 months or earlier to be eligible. • Please use special offer code (BKLST3) when placing the order. 2. New Store Opening Offer: Hachette Book Group announces a promotional offer for new store openings. New stores can receive 10% off opening orders and 5% off reorders during the first three months of store opening. This offer applies to all HBG publishers and a selection of distribution clients, including Disney Book Group, Marvel Entertainment, Octopus Publishing, Joe Books, Nicholas Brealey, Kids Can Press, Quercus, Teach Yourself, and Hachette UK. • Accounts receive 10% for opening orders, for titles currently in print, with minimum orders of 25 units, and maximum orders of 1000 units. Order must be placed within two months of store opening. • Accounts receive 5% for reorders, for titles currently in print, with minimum orders of 25 units, and maximum orders of 1000 units. Orders must be placed within three months after store opening. • Partnership stores receive 120 days delayed billing. • Accounts must have $150 net minimum to be eligible for free freight. • Offer applies to all HBG publishers and the following clients: Disney Book Group, Marvel Entertainment, Octopus Publishing, Joe Books, Nicholas Brealey, Kids Can Press, Quercus, Teach Yourself, and Hachette UK • Must use code NEWSTR for 10%, and RSTSTR for 5%. • All orders (including reorders) must be monitored and approved by the sales rep. 3. Hachette Books/Black Dog & Leventhal Holiday Offer Hachette Books and Black Dog & Leventhal announce a promotional offer for holiday backlist titles. • Accounts receive 5 additional points with minimum orders of 8 assorted copies. • Promotion runs from August 1, 2017 through December 1, 2017 • Offer can be used only once.

• Must use code BDLH17

GLIBA, 303, 402 Deb Leonard, Executive Director, Deb@Gliba.org

LIBRIS -- Arrowhead General Insurance Agency, Inc, 216 Whitney Balaun, Business Development Specialist, wbalaun@arrowheadgrp. com, 888.694.8585 x4539, LIBRIS Giveaway: Booksellers will be entered to win $50.00 visa gift card if they fill out application requesting insurance quote.

Winner will be drawn at end of show and contacted after show by Whitney.

Hachette Book Group, 412 Elizabeth Venere, Marketing Manager, elizabeth.venere@hbgusa.com, 212364-1368, 1. 2017 Indie Backlist Offer 1. Hachette Book Group announces a promotional offer open to all Indie Accounts. Accounts will receive 3 additional points with minimum orders of 25 units and maximum orders of 1000 units. This offer applies to all HBG publishers and Distribution Clients, including Quercus, Teach Yourself, Michel Thomas, John Murray Adult Language, Nicholas Brealey, Chambers, Kids Can Press, Hachette UK, Paula Deen Ventures, Kingswell, Disney, Marvel and Joe Books (Promotion begins 7/1/2017). • Accounts will receive 3 additional points with minimum orders of 25 units, and maximum orders of 1000 units. • Accounts agree to include HBG’s titles in at least two of the following bookselling opportunities: New Year, New You, Valentine’s Day, Easter, Mother’s Day, Dad’s and Grad’s, Summer Reading, Back to School, Halloween, and Holiday. • Offer may be used multiple times. • Offer cannot be combined with any other

Harlequin, 115 Randy Chan, Senior Marketing Manager, randy.chan@harpercollins.com, 416445-5860 HarperCollins Publishers, 105, 107, 109, 111, & 113 Cecelia Helwig, Tradeshow Coordinator, cecelia.helwig@harpercollins.com, 212-207-7000 HarperCollins/Blink YA Books, 117 Sara Meritt, Senior Marketing Director, sara.merritt@harpercollins.com, Come by the Blink YA Books booth to participate in our “Text to Win” opportunity.

You could win a library of Blink YA Books and more! (Received 9/27) Haymarket Books, 313 Rory Fanning, Marketing, rory@haymarketbooks.org, Holiday House, 513 Kevin Jones, Sales Director, kjones@holidayhouse.com, 212-688-0085, Fall 2017 Special Promotion! 50% and Free Freight / Minimum: 20 Books. Offer good for one single order placed between October 11 and November 11, 2017. U.S. retail stores only. No DCs. PROMO CODE HEARTLANDF17 Indiana Historical Society, 405 Becke Bolinger, manager, National and Retail Sales, bbolinger@indianahistory. org, 317-234-3683, extra 5% and FF for any order over $125 Ingram Content Group, 500, 501, 503, 505, 507, 509, & 511 Judy Allen, Director, Trade Shows & Events, judy.allen@ingramcontent.com, 615-287-5295 IPG/Independent Publishers Group, 418 Niki Stuckman, Marketing Coordinator, nstuckmann@ipgbook.com, 312-3370747 x207, 50% discount & free freight on assorted order of 25 or more copies.

Macmillan, 208 & 210 Vanessa DeJesus, Author Events Assistant Manager, vanessa.dejesus@ macmillan.com, 646-307-5483, Returnable accounts only will earn an additional 2% discount on eligible trade backlist titles (25 copies, assorted); eligible mass market backlist titles (25 copies, assorted) and eligible audio titles (10 copies, assorted) per ship to. Backlist is considered to be titles with a pub date prior to Jan. 1, 2017.

FSG Work in Progress Tote Giveaway - Macmillan booth - October 13 9:00AM McNaughton & Gunn, 206 Jonnie Bryant, Executive Director of Marketing/Sales, jonnieb@mcnaughton-gunn.com, 734-429-8758

25

MIBA, 203, 302 Carrie Obry, Executive Director, carrie@midwestbooksellers.org, Robert Martin, Director of Operations, robert@midwestbooksellers.org Milkweed Editions, 408 Patrick Thomas, Managing Director, patrick_thomas@milkweed.org, 612-2152557, none Miller Trade Book Marketing, 207 Bruce Miller, President, bruce@millertrade.com, 312-423-7880, Specials will be posted in booth Minnesota Historical Society Press / Borealis Books, 215 Serenity Shanklin, Sales Manager, serenity.shanklin@mnhs.org, 651-259-3203, an additional 5% off wholesale orders, use code FAL5 when placing orders directly through Ingram Publisher Services. This will be available through Nov 18th.

Penguin Random House, 304, 306, 308, 310 Rachel Emmanuelle, Trade Show Coordinator, remmanuelle@penguinrandomhouse.com Phaidon Press, 416 Chris Conti, Sales Rep, cconti@phaidon.com, 212-652-5414, Phaidon’s show special for Heartland is PHREGF17 and includes: Extra 2% discount. Free freight on all titles. Retailers only. Expires 11/30/17.

Raven Productions, 616 Johnna Hyde, Owner, raven1@ravenwords.com, 218-365-3375 Scholastic, 312 Terribeth Smith, Midwest Sales Manager, tsmith@scholastic.com, 212-389-3786 Shelf Awareness, 214 Kristianne Huntsberge, Partnership Marketing Manager, kristianne@ shelf-awareness.com, 518-893-7529, Shelf Awareness offers booksellers a FREE customized version of Shelf Awareness for Readers for your customers! The newsletter is cobranded with your logo that links to your website, features your social media, links reviews to your e-commerce, features your events, and offers the option of customizing your own editorial and ad.

Sillan Pace Brown, 600, 602, 604 Kiffer Brown, Partner, kiffer@SillanPaceBrown.com Simon & Schuster, 209 Elizabeth Worthy, Manager, Events, elizabeth.worthy@simonandschuster.com, 212-698-7069, none Soho Press, Inc., 626 Abby Koski, Senior Publicist, akoski@sohopress.com, 212-260-1900, None Sourcebooks, Inc., 407 Heidi Weiland, Director - Trade Sales, heidi.weiland@sourcebooks.com, 630961-3900, Back-list offer 15 books equals 50% in free freight South Dakota Historical Society Press, 410 Jennifer McIntyre, Managing Director, jennifer.mcintyre@state.sd.us, 45% off all books ordered at the Heartland Fall Forum Tortoise Books, 624 Gerald Brennan, Founder, editors@tortoisebooks.com, Trim Associates, 307 Carole Timkovich, General Manager, ctimkovich@msn.com, 262-942-1153 Cornell University Press: 50% discount and free freight on orders of 5+ units.

Use code 09HFF. University Press of Florida: 48% discount on trade titles, 45% on short titles, and free shipping. Use code SIBA17.

University of Hawaii Press: 50% discount on all UHP titles. No minimum.

Distributed titles 40%.

University of Oklahoma Press: 50% discount on 5+ units.

Penn State University Press: 50% on trade titles, 45% on short titles, and free freight on one order. Minimum 3 units, maximum 15 units.

SUNY Press: 50% and free freight on trade and short backlist titles published Spring 2017 and before.

Texas Tech University Press: 50% discount and free freight.

University of Toronto Press: 45% discount on trade titles, 40% on academic titles (1-7 copies), and 40% on text titles (1-5 copies).

University of Wisconsin Press: 50% discount for retailers on all trade, academic trade, and short titles through November 30. Use code HFF17.

TRISTAN Publishing, 205

26

Sheila Waldman, swaldman@tristanpublishing.com, 763-545-1383 Triumph Books, 618 Andrea Baird, Marketing Manager, a.baird@triumphbooks.com, Buy 10 or more books and receive an extra 5% off plus free freight. ISBN Prefixes: 978162937, 978160078, 978157243, 9781892049, 9781880141 Tule Publishing, 212 Michelle Morris, Assistant Editor, Michellemorris@tulepublishing.com, 949392-3211 Two Dollar Radio, 622 Eric Obenauf, Editorial Director, eric@twodollarradio.com, University of Chicago Press, 204 Robert Hoffman, rmh@uchicago.edu, 773-702-0340 University of Illinois Press, 119 Margo Chaney, Exhibits Manager, mechaney@uillinois.edu, 217-244-4690 University of Minnesota Press, 211, 213 Jessica Reza, Exhibits and Marketing Assistant, jreza@umn.edu, 612-627-1931, None University of Nebraska Press, 406 Amy Lage, Advertising, Exhibits, and Awards Coordinator, alage2@unl.edu, 402-472-7946, 30% off all of our titles at the conference University of Wisconsin Press, 305 Lindsey Meier, Exhibits and Data Manager, lindsey.meier@wisc.edu, 608-2631136, 50% discount for retailers on all trade, academic trade, and short titles through November 30. Use code HFF17.

University Press Sales Associates, 311 Lanora Haradon, Sales Representative, Midwest and Special Sales, University Press Sales Associates MIT Press, Princeton University Press, Yale University Press, 361 Falls Rd. #159, Grafton, WI 53024, mobile: 262-546-7177, fax: 262546-0776, lharadonrep@gmail.com TriLiteral LLC, 100 Maple Ridge Drive, Cumberland RI 02864-1769, 800405-1619 (phone), 800-406-9145 (fax), orders@triliteral.org, customer.care@ triliteral.org, Ingram Publisher Services Customer Service (for PRINCETON), customer.service@ingrampublisherservices.com Backlist Specials Please Note: a separate purchase order required for each publisher. Each ship-to location must qualify separately. NYP titles not eligible for these offers. Please mark orders “Fall Backlist Special.”

Princeton University Press 47% off; free Freight on orders of 15+ books; offer good through 11/30/2017. (No course adoption orders.) Use promo code FR17.

The MIT Press 48% on trade backlist on 10 units or more; 40% on short backlist on all units; free freight, no minimum; offer can be used 2 times per ship-to account. Offer through 10/31/17 Yale University Press Please choose: 1) Free freight OR 2) discount and mark the order with your preference: 1) 48% discount on trade titles; 48% discount on scholarly (sc, normally 40%); 40% discount on text (tx, normally 20%-max 9 copies per title) OR 2) free freight (in US and Canada only) W. W. Norton & Company, Inc., 309 David Mallman, Midwest Sales Rep, dmallmann@wwnorton.com, (212) 3545500, Ongoing Backlist Special 15 or more books get +2%, Free Freight, and 120 Days Dating on all titles more than six months old Offer Code: WBO18.

Westminster John Knox Press, 614 Michael Hilliard, Sales Rep, mhilliard@wjkbooks.com, Show Special - 50% and Free Freight with no minimum.

Wisconsin Historical Society Press, 404 Kristin Gilpatrick, Marketing Manager, kristin.gilpatrick@wisconsinhistory.org, 608-264-6465, 50% off orders of 10 or more.

Wm B. Eerdmans Publishing Company, 504 Ingrid Wolf, Sales & Exhibits Coordinator, iwolf@eerdmans.com, 616-234-0505, Purchase 12 or more assorted titles and receive a 55% returnable discount.

SHOW SPECIALS Holiday Catalog titles 45% discount

WE LOVE GOOD BOOKS and the INDIE BOOKSTORES WHO SELL THEM

Selected sidelines 48% discount

Most competitive everyday wholesaler terms One-day shipping to most U.S. locations Two dedicated sales reps personally invested in your store's success Best merchandising assistance for new or expanding stores Largest sidelines assortment available from one source Find out about us: indie.baker-taylor.com 27

Thank you to our sponsors!

28