MEDIA KIT World Journal Los Angeles 1588 Corporate Center Drive Monterey Park, CA 91754 323.268.4982 www.worldjournal.com/category/losangeles Jan 22, 2017
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World Journal was founded in 1976. It has demonstrated itself as the most influential Chineselanguage newspaper in North America and is one of the few US newspapers distributed nationwide. World Journal’s distribution extends throughout North America in the cities with independent publishing operations including New York, Los Angeles, San Francisco, Chicago, and Houston. Its sole mission is to help readers understand the values and culture of the United States while bridging the cultural gap with the Chinese Americans, mainstream, or any other ethnic groups. While it started as a print media, it has grown and transformed into a multi-platform news source.
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WORLD JOURNAL LOS ANGELES World Journal Los Angeles’ (WJLA) foremost mission is to help its readers understand all of the different values and cultures of Southern California. WJLA focuses on translating U.S. political, economic, financial and business news. It is available in print and has an online version that registers an average volume of 1,000,000 page views each month. WJLA organizes many different fairs each year with themes varying from education and tourism to home and living improvement. It sees the opportunity and its role in the community to enhance the mutual understanding of peoples from different cultures in their new country.
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Our Ideals
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Integrit Objective y and
Quality
Innovatio Constantn progress &
fair reporting
Superior content and services
advanced media technology
Diverse Products & Services Meet your demands with our diverse products and services
Digital
Events
Digital
Events
Newspapers
World Journal
Community Events
Weekly issues
Websites
Cultural Festivals
Annual special issues
Mobile App
Seminars
World Journal Business
Digital Newspapers
Educational fairs
Directory
Social Media
Event Planning
Platforms
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Affluent & Educated with High Buying Power World Journal’s readership
Source: 2013 World Journal Reader Survey
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Advertising Service Spreading your brand value
World Journal provides an excellent advertising platform for world-class companies based on our large and expanding readership.The statistics from Interviewing Service of America, a specialist US market research company, shows that 74% the Chinese population in New York, Los Angeles and San Francisco read World Journal weekly.
The Core of Our Business
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Newspaper Distributions Expansive coverage
World Journal Los Angeles (WJLA) covers the southern half of California and expands to the western state, Nevada, and southern state, Texas. Southern California: Los Angeles County, Orange County, Ventura County, San Diego County, Riverside County, San Bernardino County
Coverage contents ● ● ● ● ●
International News ● Local News National News ● Perspectives (Sunday issues) ● Finance News ●
Entertainment News Home and Life Consumer News Southern California Weekly
DAILY NEWS
WEEKLY ISSUES
365 days a year, issuing
World Journal Sunday Weekly
80 pages on weekdays
(Sunday, 72 pages)
and 154 pages on
Regimen & Beauty
weekends
(Saturday, 48 pages)
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Annual Special Issues Targeted customers
Jan - Mar
Apr - Jun
Jul - Sept
Oct - Dec
Tax (1)
Education Guide (1)
Legal (2)
Auto
January, 82 pages
April, 56 pages
July, 82 pages
October, 82 pages
Travel Guide (1)
Health & Beauty
Health & Care
Business Directory
March, 32 pages
April, 82 pages
September, 82 pages
October, 100,000 copies
Legal (1)
Home & Garden
Education Guide (2)
Luxury Lifestyle
February, 82 pages
May, 108 pages
September, 56 pages
October, 82 pages
Insurance & Financing
Travel Guide (3)
Tax (2)
May, 82 pages
September, 32 pages
November, 82 pages
Travel Guide (2)
Travel Guide (4)
June, 32 pages
December, 32 pages
Chinese Lunar Calendar December, 96 pages
Appointment Book December, 145 pages
Digital Multimedia Platforms
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Websites 1,000,000+ page views daily
Main Website
WJ Online Newspaper
WJ Yellow Page
WJ Events
WJ Life
WorldJournal.com/losangeles
epaper.worldjournal.com
Wj411.com
WJlaevent.com
www.wjlife.com
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WJ Mobile Providing the latest news for readers on the go whenever and wherever via smartphones or tablets.
✓ ✓ ✓ ✓ ✓
Daily news Lifestyle Channels Customization capability for brands Commercial updates Push notifications
328,000+ downloads as of 01/22/2017
Younger demographic
70,000+ App Openings Daily
76% of users are between 18 and 44 years old
The statistics from Google Analytics proved that WJ Mobile has its consolidated audience base(s) not only in the United States (67.01%) but also in various overseas locations: China- 27.25%; Taiwan- 2.29%; Canada- 1.06%
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Social Media Platforms
13,843 Average Facebook Reach
Facebook ● ●
Event highlights Exclusive LA Voice content World Journal Channels in NY, SF and LA
WJ Tribune ●
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WJeLife (Los Angeles): 16,380+ fans ● WJLVeLife (Las Vegas) ● WJTXeLife (Texas)
World Journal LA Fan Page : 6,000+ fans LA Voice Fan Page
YouTube ● ● ●
www.wjads.com/la/WJTribune/
Weibo ● Los Angeles ● North America
Twitter ●
Los Angeles
737,359
Weibo Followers
Events
Annual Themed Events & Special Events Designed for Our Clients
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Annual Events Target specific customers through our themed events
Lunar New Year Festival
Education Fairs & Seminars
The annual Lunar New Year Festival is a large-scale event that attracts more than 250,000 visitors every year to celebrate. 285 vendors and exhibitors participated in the 2016 Lunar New Year Festival in Monterey Park. The types of vendors and exhibitors ranged from food to technology products. The event also consisted of live performances and prize drawings that allowed for interactions with the visitors.
Twice a year, in spring and autumn, World Journal holds its college education workshop for students and parents who desire a quality college education. There are representatives from different colleges that are interested in recruiting students. There are practice PSAT, SAT and ACT tests for students to get a feel for the exams.
Home & Garden Expo Since 2009, World Journal has collaborated with city officers and event sponsors in promoting comfortable home living style, energy conservation, and environmental protection. In the 2016 Home and Garden Expo, more than 70 vendors were present. The event has become one of the most popular events within the Chinese communities.
Travel & Leisure Show Travel exhibition to connect residents with different travel businesses. In the 2016 Travel & Leisure Show, over 50 vendors were present including several travel agencies and travel gear businesses. Aside from exhibitions, the show also hosted several travel discussion forums that prompted eager attendees. as that allowed for interactions with the visitors.
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Special Events Targeting the new generation
Kobe Bryant Basketball Camp Since 2013, World Journal holds the Kobe Bryant Basketball Camp to offer a chance for students with a passion for basketball. Participants can experience aerospace museum, art, and university tours as well as outdoor camping during the camp.
17th International Beer FestivalLos Angeles Over 25 types of beer are available for free tasting during the event. There are also several live performances and beer-related activities during the festival, and participants have chances to win prizes.
LA Voice Singing Contest Since 2013, World Journal LA has offered a place for young talents to perform and a channel to amplify their voice. LA Voice has successfully attracted groups of young talents of different backgrounds in the past four years.
Continuing Our Legacy- “A Place of Inclusion� Monument Ceremony The event gives Asian American families a chance to connect themselves with their ancestors. The event brings awareness to the Chinese Exclusion Act by constructing a monument titled "A Place of Inclusion."
Partnership with the Music Center Spreading Taiwan’s unique dancing language
The Music Center x Cloud Gate x World Journal Exclusive Chinese Media Partnership (January, 2016) World Journal serves as the Music Center’s media partner in the “Rice” dance series. “Rice” is one of the most famous contemporary dance pieces directed by Lin Hwai-min. It was made to pay respect to Chinese land and people.
World Journal provided advertising and promotional support to The Music Center on the Cloud Gate event through the newspaper, website, App and social media platforms (Wechat, Weibo, and Facebook). In addition, World Journal Los Angeles also served as the exclusive ticket distribution channel within Chinese communities.
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Special Online Events Targeting new media users The 2015 Photo Contest sponsored by Verizon was an online event hosted purely on the WJ Mobile app. Participants were encouraged to take photos of the 2015 Lunar New Year Festival and upload photos to the event channel on WJ Mobile. Hundreds of photos were uploaded to the app between 2/7 and 2/16.
The China Airline’s Super 777 Sweepstakes invited participants to enter China Airline’s sweepstakes by visiting China Airline’s customized page on the World Journal website and answering a brief quiz. Over 10,000 entries were submitted between November 8 and December 12, 2014.
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World-Class Companies List of our clients
Airline Automobil e
Financial
Hospitality Technolog y
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Insurance Fashion
Leisure
Liquor Pharmaceuticals Telecommunicatio n
List of Our Clients Airline
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American Airlines China Eastern Air China China Southern China Airlines Delta Eva Air United Airline
Automobile
● Mercedes Benz ● BMW ● Chrysler ● Ford ● GM ● Lexus ● Honda ● Hyundai ● Nissan ● Mazda ● Subaru ● Toyota ● Volvo
Technology
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Acer Asus IBM Lenovo
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Fashion
● Chopard ● Chong Hing Jewelers ● Hing Wa Lee ● Piaget ● Rolex ● Tag Heuer ● Tiffany
Liquor
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GreyGoose Hennessy Martel Remy Martin
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Telecoms
● AT&T ● DirectTV ● Time Warner Cable ● T-Mobile ● Version
Financial
● Bank of the West ● Bank of America ● Chase ● Citibank ● EastWest Bank ● Wells Fargo ● HSBC ● Cathay Bank ● China Trust Bank ● East West Bank ● Wilshire Bank
Hospitality
● Caesars Palace ● Fantasy Springs ● Harrah’s Resort ● Mandalay Bay
Insurance
● Farmers Insurance ● MetLife ● State Farm ● United Healthcare
Leisure
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Caesars Coca Cola Disney Lowe’s Macy’s McDonald Nordstrom Walmart
Others
● Amgen ● Bristol-Myers Squibb ● Lilly
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Get in Touch We want to hear from you
World Journal Los Angeles 1588 Corporate Center Dr. Monterey Park, CA 91754 (323)268-4982
WJ Mobile App WJeLife (Wechat)
World Journal Website www.worldjournal.com
WJLA Marketing Team wjlaevent@worldjournal.com