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A Groupon clone site is a great business model for those who want to take up online marketing. One of the biggest challenges about finding products and businesses to market is, to put it bluntly, convincing them that their advertisement is somehow going to interest customers when there are millions of online advertisements out there and when most surfers just ignore them. A Groupon offers something a bit different and something that retailers understand. A Groupon clone site is designed around the idea that, to attract customers, you have to offer them something. This is something any business understands. Instead of offering free gifts or other promotions, however, the business simply offers a discount on their own products. Explain to the retailers how this works. Once they understand that they don't pay anything if the Groupon offer proves ineffective, they'll usually be much more accommodating to the idea. The group buying script on the site ensures that everything is tracked correctly and, of course, because the customers show up with a coupon, it's easy for the retailer to track how much success they had because of the site. You'll also want to make sure you emphasize the local nature of the Groupon clone site model. This is a big selling point for a lot of marketers. Most local businesses have suffered a bit due to Internet business competition, and having an edge in this medium will generally prove attractive to these businesses. The most important thing, however, is good customer service. A Groupon clone site is pretty easy to understand, but some businesses will need to get caught up. Be sure to let them know how and why it works and what they may stand to gain from participating in the site.
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