We’re expanding our digital retail media solutions

Today’s customer is more digitally connected than ever, embracing online convenience and ease at their fingertips.

In step with the growth of mobile connectivity, Cartology has expanded its digital touchpoints in the Woolworths app and reimagined our Branded Shop product. This better meets customer needs and creates new opportunities for brands to engage customers along the connected customer journey.

Woolworths App

The Woolworths app puts brands into customers’ hands, accounting for around 40 per cent of total weekly online visits1. Customers who use the Woolworths app overindex for list usage, recipes for meal planning and inspiration and checking out2 because lists are prominently positioned, leading to a more personalised shopping experience for customers.

So, what’s been app-graded?

Brands can now show up in-app with new Cartology solutions that extend existing contextual targeting capabilities to cover desktop, mobile, and app in the one campaign. Display inventory is now available across recipe search, aisle and category [products] in-app.

Branded Shop 3.0

Together with WooliesX we’ve also refreshed Branded Shop to create a customer and brand-centric experience that’s both measurable and reportable. Offering brands creative flexibility for customisation, the refreshed structure also includes a dedicated eComm page, organic navigation for greater discovery and new mobilefirst design, offering an enhanced, scalable experience on any device for customers and clients.

For brands, these enhancements to Cartology’s digital retail media solutions present an unmissable opportunity to show up for customers when they’re actively shopping, to choose and checkout. n

Want to know more?

Talk to Cartology.

Source: 1.Adobe Analytics, uniques and traffic by platform last 3x months vs STLY, Woolworths Group F23 H2 report 2. Adobe Analytics, uniques and traffic by platform last 3x months vs STLY, Woolworths Group F23 H2 report, ROBISWoolworths Transaction Data (ROBIS, DIS) April 2023.dobe Analytics (web & app) July 2020 - June 2021 vs. July 2021 - June 2022 (YoY); Woolworths Group Q3 results 2023.