livinghealthy

We’re a divided nation when it comes to why we do or don’t eat healthy, with 43% of us saying we eat healthy because it’s cheaper to eat at home while 33% say healthy food is more expensive.

As customers sought healthier meal inspiration for their everyday lives, we saw 1.3m visits to Woolworths’ online database of over 500 healthier recipes in 2022. The most popular recipe collections on the Woolworths supermarket ‘Healthier Recipes’ page were for lunch and dinner recipes and recipes under 30 minutes.

Healthier choices

The report found customers are also taking advantage of more readily available options to manage dietary-related requirements.

The top dietary needs search terms on the Woolworths website were (in order): gluten-free, gluten-free bread, lactose-free milk, vegan, protein, sugar-free, healthy and healthy snacks, suggesting customers are interested in finding healthier food and dietary-related options.

More than sustenance, food brings connection and community says Stevie Wring, Head of Health and Nutrition for the Woolworths Group. “Food is more than the nutrients it provides,” she says. “It brings a sense of enjoyment, a time to connect with others and to celebrate our cultures and ourselves.”

About healthylife

The Living Healthy Report 2023 is powered by Woolworths’ unique supermarket data and proudly presented by healthylife, a digital health business backed by Woolworths Group. An expert- and evidence-led health business, healthylife brings trusted health information, services and products in one simple online destination. Read the full report here or visit healthylife.com.au. n

TOP HEALTHIER RECIPE HITS ON Woolworths.com.au

✔ San Choy Bow Bowls

✔ Healthier Creamy Mushroom Pasta

✔ Summer Bolognese

✔ Healthier Pumpkin Buddha Bowl

✔ Slow-Cooked Beef Stew

How many of your favourites made the list?

With distinctly multicultural flavours on the menu, it’s clear we’re also exploring the world of healthier options that Australia’s diverse cuisines offer.