Winter Blues Beat the

As cooler temperatures set in and the inevitable seasonal sniffles start to take hold, Australians are looking to support their immunity and tackle cold and flu season with a proactive approach to their health and wellness.

Australia saw a surge in winter illnesses in 2022, with more of the population susceptible to colds and flu due to reduced immunity as reported by the ABC^. This trend is expected to ontinue in the coming flu season.

Customers are planning ahead Customers are looking to Woolworths for immunityboosting products, vitamins and supplements to help support their busy lifestyles, improve immunity, sleep and energy. Mainstream and premium customers are fuelling cold and flu category growth, followed by younger and older families.

Allergy relief

With hay fever affecting one in five Australians, and 67.6 per cent of Australians aged 14+ experiencing allergies of some kind in an average twelve months¹, customers are looking for value offerings and products that can help treat their allergies from brands they trust.

Holistic health matters

We know that eating, moving and living healthily are all critically important. But it’s not enough to become healthy; the goal is to stay that way. Knowing that 75 per cent of Australians regularly use complementary medicine, and searches for gut health rose from 2021–2022 according to the latest healthylife report, it’s clear we’re taking a more holistic approach to our health.

Getting

+35% sales increase in multi-symptom cold and flu products

+50% increase in decongestants

+10% increase in everyday immunity vitamins

+10% sales increase in disinfectants

Source: Woolworths Quantium Data - Cold & Flu products. Focus Period 20/04/2022-13/09/2022 (21 Weeks) vs 21/04/2021-14/09/2021 (Last Year)

This edition, we’re getting to know

Melburnian

Ash Harding who together with her team, manages more than 50 agencies across VIC, SA and WA.