SIR Style Guide | The Voice of the Brand

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8. LEGAL TERMS & CONDITIONS

In the course of creating the content for your clients,

and warranted that none of the above-reference

it is important to respect the rights of others. Be

material violates or infringes upon any copyright,

mindful of the ownership of all of the elements of

trade secret or other proprietary rights of any third

your content, including your photography, videos,

party, or breaches any contract. Lastly, you have

the narratives you use in your property descriptions

agreed to indemnify, defend, and hold us harmless

and video as well as the music you use to enliven

from any and all losses, claims, damages, expenses,

your content. In delivering any content to us, you

fees, settlements, penalties and attorneys’ fees

have agreed in your franchise agreement to assign to

arising from any third party’s claims that a violation

Sotheby’s International Realty Affiliates LLC (“us” or

or infringement has occurred or may occur - so

“we”) all right title and interest in all copyrights and

please carefully manage your content and those that

other rights to all content, including but not limited

produce it by making sure you have secured any

to video (including music tracks), photography,

necessary rights before you use the content. e type

words and expressions submitted to us for potential

of insights and knowledge that prospective buyers

display on sothebysrealty.com or any other media

need in order to make one of the biggest financial

we subsequently operate or manage, regardless of

transactions of their lives. Your focus should be on

the forms in which it was originally or subsequently

selecting adjectives and nouns that are meaningful to

printed or used. You have also agreed to waive any

the prospective buyer and help tell a home’s story.

claims against us for our use, and represented

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