3. P ROP ERT Y LISTING DE TAILS
PROPERTY VIDEO EXAMPLES(CONT’D) Incorrect:
B. 15 SECOND PROPERTY CLIP Your 15 Second Property Clips are the first impressions consumers have of the Sotheby’s International Realty brand and your property. It is imperative that they meet or exceed the required quality standards. The 15 Second Property Clip is intended as a “Preview” of the full-length Property Video, meant to be displayed on a large-format screen, including the Apple TV eGallery and sothebysrealty.com home page. These platforms are full-screen experiences that play automatically with no audio.
Click to Watch Video
In addition, the brand will continue to utilize the
Video is entirely composed of still-images and set to
15 Second Property Clip through new distribution
generic classical music. Voiceover is poorly recorded
venues (including through social media and
and a pervasive echo can be heard throughout the
advertising channels) into the future.
video. Pacing is bland and uninviting, with voiceover pausing at random intervals
LENGTH 15 seconds Videos that exceed 15 seconds will be automatically rejected.
RESOLUTION 4K Ultra High Definition / HD (4K/1080p) Our home page and Apple TV App displays videos at a maximum of 4K (resolution of 3840 x 2160 pixels) Click to Watch Video Video is entirely composed of still-images and set to generic classical music. Pacing is bland and uninviting, with voiceover pausing at random intervals.
and will scale down in resolution and aspect ratio to accommodate browser size and user bandwidth. As a result, video source files you submit must be at least 1080p for placement and formatted in an aspect ratio of 16:9.
AUDIO Music track with no voiceover A backing track of royalty-free (right to use copyrighted material or intellectual property without the need to pay royalties or license fees), or licensed music is suggested. If utilizing the same audio track from the full-length Property Video, please ensure your purchased license includes two uses (referred to as “derivative works”).
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