CASE Europe Annual Conference 2016 by CASE Europe

@CASE_Europe #ceac16

GG+A

Grenzebach Glier and Associates

FLOOR PLAN 400

LEVEL +4

Venue map and floor plan Hall 300 The Arc The Arc Foyer

LEVEL +3

311

213 215

4 Welcome

Main conference 9

Planning committee

Your personal programme planner (main conference)

Programme at a glance

7 29-30 August Newcomers Fast Track

312

LEVEL +2

Contents Tuesday 30 August

12 Wednesday 31 August 20 Thursday 1 September 27 Speaker profiles 51 Exhibition guide

8 30 August Directorsâ&#x20AC;&#x2122; Forum 203 204 202 201

216 214 212 211

GROUND FLOOR Gold Hall Silver Hall Copper Hall

LEVEL -2 and -1

Registration Hall Grand Hall Exhibition and Refreshments

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Welcome

Your Personal Programme Planner

from the Conference Chair

Use this page to plan your conference sessions.

Dear Colleagues, The warmest of welcomes to CEAC 2016. We welcome delegates from over 35 countries, covering every continent on the world. Whether you have travelled a dozen or a thousand miles to be with us, you couldn’t be more welcome as we come together in challenging times, where positivity is in short supply. We’re good at positivity, and it’s needed. Right now.

now more than ever is fresh, bold and innovative thinking. We need to anticipate and address rapidly changing perceptions and expectations relating to the role of educational institutions in our societies. And we need to stretch everyone’s imaginations – within and beyond campus – in terms of the contribution each of the advancement disciplines can make.

While ostensibly a ‘European’ Conference, CEAC has increasingly become the global meeting place for advancement professionals, bringing together practitioners and thought-leaders from West and East. In a world where individual countries and indeed continents are threatened with social and constitutional dissent and fracture, there has never been a more important time to think globally, beyond borders, at the very heart of Europe.

In communications, how do we encourage stakeholders to see the benefit and impact of our institutions’ work in completely new ways, in a social media world where trust is too often threadbare, and cynicism too easily contagious? In alumni relations, how do we accelerate the move from pleasant connections to deep and meaningful engagement in priority programmes on our campuses? How do we connect graduating cohorts with our global alumni bases to make a positive difference in the world, individually and collectively? In fund-raising, how do we continue to meet ever-more stretching targets, while maintaining the focus on the motivations of the donor, and the role of philanthropy in accelerating and deepening the difference our institutions make in a changing world?

A word of warning. Anyone heard telling the old joke that CASE stands for ‘Copy and Steal Everything’ will be referred to a Conference disciplinary committee. Of course we are here to learn from and with each-other. That is one of the joys of the Conference. But what our institutions need

Monday 29 August

Wednesday 31 August

Thursday 1 September

Energy levels will, as always at CEAC, be prodigiously high over the next few days, as we reconnect with each-other, combining good humour with serious thought as we look ahead together.

12.00 Newcomers Fast Track registration and welcome lunch

07.45 Breakfast roundtables Grand Hall

07.45 Breakfast roundtables

Tuesday 30 August

Your choice:

Through the formal sessions, informal connections, discussions and laughter, I hope we can develop the new ideas and partnerships. Those partnerships need to cover teamwork across our disciplines on campus, new forms of partnerships with our key external stakeholders, and – increasingly – new forms of partnership between our institutions, including in advancement.

Directors’ Forum, day two of Newcomers Fast Track and main conference begins

09.00 Breakout session 2

08.30 Registration for Directors’ Forum

Your choice:

09.00 Newcomers Fast Track activities continue Vrije Universiteit Brussel (VUB)

Room:

11.30 Registration for main conference

10.45

Together, we are central to helping our institutions build a more cohesive, happy and just world. Let’s rise to the challenge. Enjoy! Chris Cox Vice-Principal Philanthropy and Advancement and Executive Director of Development and Alumni University of Edinburgh, UK

13.00

14.30 Refreshment and networking break egistration for Wednesday R breakfast roundtables open – sign up at the registration desk

Conference Planning Committee

Room:

Deputy Director Marketing and Communications, Maastricht University, the Netherlands

Room:

Your choice:

Cristhian Mestre

Thomas Veit

Associate Dean for International Development and Alumni School of Management Assistants, University of Navarra, Spain

Director of External Relations, University of Dundee, UK

16.15 Refreshment and networking break. Registration for Wednesday breakfast roundtables open – sign up at the registration desk

Deputy Director and Head of Alumni and Donor Communications and Engagement, University of Manchester, UK

17.00 Breakout session 1

Newcomers Fast Track Chairs

Fundraising

Nicole Fouchier

Associate Dean, Advancement and Alumni Relations, INSEAD, France

Joanne Shoveller

Chris Murphy

Delia de Vreeze

Director of Development and Alumni Relations, Birkbeck, University of London, UK

Development Director University Fund, Wageningen UR, the Netherlands

Gemmaine Walsh Director of Marketing, Communications and Engagement, University of Reading, UK

Schools

Registration for Thursday breakfast roundtable sessions open – sign up at the registration desk

15.00 Refreshment and networking break

15.30 Breakout session 5

Room:

Room: 19.00 – Welcome drinks reception 20.30 BOZAR Centre for Fine Arts Rue Ravensteinstraat 23 1000 Brussel

10.00 Refreshment and networking break

10.30 Breakout session 7 Your choice: Room:

11.45 Breakout session 8 (showcase session)

16.30 NEW: Awards plenary Gold Hall 17.35 NEW: Awards reception Grand Hall 19.00 Free evening

Room: 12.30 Lunch Grand Hall Your last chance to get your 11 signatures from exhibitors and hand over your prize draw leaflet to the CASE registration desk to win fantastic prizes.

13.45 Breakout session 9 Your choice: Room: 14.45 Refreshment and networking break Grand Hall

Room:

Your choice:

14.00 Breakout session 4

Claire Kilner

Vice-Principal Philanthropy and Advancement and Executive Director of Development and Alumni, University of Edinburgh, UK

Former Director of Development and Alumni Relations, Tilburg University, the Netherlands

12.00 Breakout Session 3 - (showcase session)

Your choice:

Chris Cox

Communications and Marketing

Your choice:

Room:

Denis Ancion

Alumni Relations

Director of Outreach and Advancement, The American University of Paris, France

Your choice:

12.45 Lunch with exhibitors

Conference Chair

Maarten Vervaat

Keynote: Robert Jan Smits Director-General, Research and Innovation, EU Commission Gold Hall

14.45 Track plenaries Alumni Relations, Fundraising, Communications and Marketing and Strategy

The CASE Europe Annual Conference is a practitioner-led event designed and delivered by your peers and colleagues.

Directors’ Forum Chair

Opening keynote: Sir Vince Cable Former UK government Secretary of State for Business Innovation and Skills Gold Hall

09.00 Breakout session 6

Room:

10.00 Refreshment and networking break

12.00 Welcome lunch and exhibition opens Grand Hall

Your choice:

Exhibition closes

15.15 Closing keynote: Lorna Somers Vice President, McMaster University Foundation and Director of Development, McMaster University, Canada Gold Hall 19.00 Gala drinks reception, dinner, awards presentation and evening entertainment The Square Brussels

Clive Watkins Director of Advancement International School of Prague, Czech Republic

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Monday 29 August: Newcomers Fast Track

Programme at a Glance AR

Alumni Relations Track sponsored by

Communications and Marketing Track sponsored by

Fundraising Track sponsored by

Strategy Track sponsored by

Schools

All Disciplines

Monday 29 August Newcomers Fast Track

Fly-on-the-wall, continued

Part 2: ‘What do I bring to the party’ self observation In this session it’s your opportunity to be in a situation to see how you’d behave, what emotions are aroused and how your personal story unfolds to influence your behaviours.

Chaired by Nicole Fouchier, Former Director of Development and Alumni Relations, Tilburg University, the Netherlands and Chris Murphy, Director of Development and Alumni, Birkbeck, University of London, UK

New for 2016

Networking events, continued

29-30 August – Newcomers Fast Track

12.00 – Registration and buffet lunch 13.00 Room: The Arc Foyer

Newcomers Fast Track evening activity 29 August, 18.30

The Newcomers Fast Track (formerly known as Newcomers Pre-conference) is designed to provide an introduction to the Conference, an overview of the sector through discussion and workshop activities and give delegates the opportunity to meet and network with peers ahead of the main Conference.

Join us for a drinks reception and buffet at 2-4 Rue Royale, Brussels. With entertainment by Jochem Nooyen. For Newcomer Fast Track delegates only.

30 August - Directors’ Forum

Join us for welcome drinks and canapés at the BOZAR Centre for Fine Arts. The welcome reception is optional and is included in the conference price.

The Directors’ Forum is an opportunity for directors to come together and discuss key topics over a morning workshop. This year’s workshop focusses on ‘change management’ and will be led by Kirsti Ferrier, Executive Coach and Change Consultant and Maarten Vervaat, Director of Outreach and Advancement, The American University of Paris.

31 August – Leadership Summit: Rectors, Presidents and Vice Chancellors New for 2016, the Leadership Summit is an exclusive one day professional development event to support those striving to deliver more entrepreneurial, engaged and forward-looking universities. Chaired by Anton Muscatelli, Principal and Vice Chancellor, University of Glasgow, UK

Tuesday 30 - Thursday 1 September More than 100 sessions are included across 10 breakout slots. Each session uses the key below to identify which discipline(s) a specific session is relevant to. We encourage you to attend sessions that are particularly relevant to your role, however attending sessions outside your area of expertise will widen your experience and give you a broader perspective.

Rue Ravensteinstraat 23, Brussels 1000, Belgium Sponsored by

29 August – 2 September The conference is a truly unique learning and networking experience. Stay connected to colleagues all week and participate in the following networking events:

13.10 – 14.00

Start your day bright and early and join fellow colleagues to discuss and debate burning issues at our informal breakfast roundtable sessions. Sessions are limited to 10 per table – make sure you reserve your place at the registration desk. Exhibition 30 August - 1 September

ROOM: Hall 300 14.00 – 14.45

Following the new Awards plenary that will see the European Circle of Excellence Award winners recognised for their work, you will have the opportunity to take a closer look at winning projects, speak to the winners and mingle with your peers in the Exhibition Hall.

Celebrate success with the CASE Europe Awards and relax after a busy week with food and entertainment.

ROOM: Hall 300 14.45 – 15.30

Working break ROOM: The Arc Foyer

15.30 – 17.00

Fly-on-the-wall This is a great opportunity to develop your professional skills and knowledge through role play and selfobservation. Come away reflecting on how you could make better decisions, understand other people’s viewpoints and how you can better prepare for a situation that will empower your future success. We’ll cover different scenarios from Alumni to Marketing, from challenging internal meetings to unusual meetings with the public.

Drinks from 19.00; Dinner at 19:45

Conference amenities sponsored by

GG+A

Grenzebach Glier and Associates

Bottled water

www.case.org/europeevents

Volunteers’ dinner

Storytelling and emotions: how to communicate ideas powerfully Narratives and emotions are critical to engaging audiences, consumers and donors. But what are the stories and emotions within you and how do they influence your behaviours? In this session we’ll take time to learn how to observe our feeling and thoughts so that we are more in control and able to determine better outcomes. Richard Gillingwater, Head of Brand Strategy, Accrue Fulton

Conference photography sponsored by

An introduction to CASE and how our communities of professional practice advance education to transform lives and society • What do the CASE communities of professional practice do? • How do Fundraising/Alumni/Marketing/Comms teams operate together and separately? • Sector overview • What do we all have in common? Storytelling • How CASE will help you – this week and beyond Tricia King, Vice-President Global Engagement, CASE

Awards reception 31 August

Gala drinks reception and dinner 1 September at The Square Brussels

Welcome, introductions, what to expect Nicole Fouchier, Former Director of Development and Alumni Relations, Tilburg University, the Netherlands; Chris Murphy, Director of Development and Alumni, Birkbeck, University of London, UK; John Middleton, Executive Director, CASE Europe ROOM: Hall 300

Breakfast roundtables 31 August - 1 September

Sponsored by

Networking events

13.00 – 13.10

Welcome drinks reception – BOZAR Centre for Fine Arts 30 August, 18.30

What’s hot and what’s new? See some of the best products and services available to higher education institutions and schools and talk to expert suppliers about your needs.

Main conference

Miles Stevenson, Director of Alumni & Donor Relations, The University of Sheffiled, UK; Richard Gillngwater, Head of Brand Strategy, Accrue Fulton; Colin McCallum, CASE Europe Trustee and Former Executive Director, University Advancement at University of Salford; Sandra Rincon, Founding Partner, Emojee; Clive Watkins, Director of Advancement, International School of Prague, Czech Republic

Part 1: ‘pause and play’ observational role play You’ll observe a set of difficult and fun scenarios that at key moments will pause and the audience can discuss what should happen next. While you decide the future actions you’ll also be asked to reflect upon how that would make you feel and how you might act, then decide what would be the best course of action.

ROOM: Hall 300 17.00 – 17.30

Bloopers and reflections Chris Murphy, Director of Development and Alumni, Birkbeck, University of London, UK; Miles Stevenson, Director of Alumni and Donor Relations, The University of Sheffield, UK; Richard Gillngwater, Head of Brand Strategy, Accrue Fulton; Sandra Rincon, Founding Partner, Emojee Chaired by Nicole Fouchier, Former Director of Development and Alumni Relations, Tilburg University, the Netherlands ROOM: Hall 300

18.30 Drinks reception and dinner 2-4 Rue Royale, 1000 Brussels with entertainment to Jochem Nooyen

Tuesday 30 August Newcomers Fast Track

08:00

Coach departs The Square Meeting Centre Meeting point: Mont des Arts, 1000 Brussels (next to Square Brussels)

08.45 – 09.00

Arrival and welcome at Vrije Universiteit Brussel (VUB) Welcome by Grietje Goris, Project Manager VUB Experience, Vrije Universiteit

09.05 – 09.25

Welcome address: What keeps our Rectors and Vice Chancellors awake at night?

Prof Paul de Knop, Rector, Vrije Universiteit Brussel (VUB)

09.25 – 10.30

Group Breakout sessions Communications and Marketing – Clive Watkins, Director of Advancement International School of Prague Fundraising – Nicole Fouchier, Former Director of Development and Alumni Relations, Tilburg University, the Netherlands Alumni relations – Miles Stevenson, Director of Alumni and Donor Relations, The University of Sheffield, UK

10.30 – Refreshment Break 11.00 11.00 – 12.00

Institution campus tour with VUB Student Ambassadors

12.00

Departure to the Square and opening of CASE Europe Annual Conference 2016

Lanyards

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Tuesday 30 August: Directors’ Forum

Tuesday 30 August Directors’ Forum: Change Management

10.00

Leading through change

• What impact do these experiences have on us and on

Led by Kirsti Ferrier, Executive Coach and Change Consultant and Maarten Vervaat, Director of Outreach and Advancement, The American University of Paris, France

our people? • What are the consequences?

Introducing Kotter’s 8 steps to successful change leadership. • Successful change leaders start with the end in mind • What is the significance of the change vision? • Are you a change advocate? • Are you a role model for change behaviours and do you work collaboratively to build commitment?

ROOM: Hall 300

08.30 Delegate registration and refreshment We will take the chance to start reflecting over refreshments on what change means - both as a recipient and as a leader through constant change - with some diverse ‘Change’ quotes from those in the know. 09.00

Welcome agenda and introductions – opening remarks Change is a fact of life. The pace of world change is accelerating at an ever increasing rate; and that change offers both opportunities and threats. We will make the case for positive and confident change leadership. There are many aspects to the leader’s role during a period of change. He or she has to manage the personal impact of change on themselves as well as playing a vital part in helping others to acknowledge, understand and accept change. • The psychology of change – threat / reward responses • Important key behaviours when leading through change • Use of Change models – working towards a ‘change culture’ in our working environment where we work to release potential in people performance

09.15

Making the case in our organisations for a positive and engaging change culture. Are we providing examples of the ‘new beginning’, painting a strong, clear picture, collaborating with our people and speaking positively about opportunities available?

9.00 – 12.30

11.00

12.00 Welcome lunch, networking for early arrivals and exhibition hall opens Room: Grand Hall 13.00

We will explore the role of a leader as coach through change and the importance of having positive, confident coaching conversations. How can we re-inforce and embed change both now and into the future? Workshop and interactive session working in small groups Facilitated by Kirsti Ferrier, Executive Coach and Change Consultant and Maarten Vervaat, Director of Outreach and Advancement, The American University of Paris, France • What behaviours do we see in others? • Different responses - both positive and challenging; sign-post to stress • Barriers and resistance to change • Supporting change agents and those positive to change 12.00

Final plenary and close

12.00 Lunch Room: Grand Hall

Opening plenary: the shape of education in Europe post Brexit? Sir Vince Cable will present his view on why the UK voted for Brexit, the likely impacts and what it means for us going forward, both in the short-term and long-term. He will outline what he thinks the response from the education sector should be, so that it can continue to collaborate globally. Sir Vince will answer your questions at the end of his session.

Plenary – learning from our experience of change leadership with Kotter’s model

Supporting, influencing and coaching others throughout transition

The Directors’ Forum will run concurrently to the Newcomers Fast Track programme.

11.30 Delegate registration opens

Arguably, communication is the ‘Holy Grail’ in good change leadership – too often over or underdone. What are the crucial factors here? We will revisit and consider William Bridges Managing Transitions theories and best practice in communicating messages. We will consider our team’s varying communication styles and information needs.

Workshop session in small groups and open discussion.

Change leadership: interpreting and articulating a clear vision and the importance of being a change champion

Building on the change vision – the importance of managing clear and succinct communication

Managing a successful change starts with managing oneself successfully; recognising that strong Emotional Intelligence (EQ) is an important attribute for successful leaders.

10.00

Newcomers Fast Track activities continue with a visit to Vrije Universiteit Brussels

10.30 Refreshment break and discussion

Managing myself throughout transition and change

A crucial part of this session will be referencing and sharing from the pre-work reading and exercises and activities within it. • What does change mean to me? • Taking stock of the personal impact of change • How resilient am I?

Change leadership: interpreting and articulating a clear vision and the importance of being a change champion, continued

Tuesday 30 August: Main Conference

Sir Vince Cable, Former UK government Secretary of State for Business Innovation and Skills ROOM: Gold Hall Sponsored by

14.45 – Discipline track plenaries 16.15 (choose one to attend) AR

Tweeting about my generation: strategies for engaging with today’s multiple generations There are currently five generations rubbing shoulders together in the workplace, but this is where the similarities end. Each of these generations has its own unique generationally-specific characteristics, its own communication preferences, even its own language. Learning to decode the key generational ‘trigger points’ offers numerous benefits, not just for professionals but also for organisations. The aim of this presentation is to provide delegates with a fascinating, no-holds-barred insight into the dominant characteristics of the five generations currently at work, with a special focus on Generation Y and the Millennials. You will never look at students and graduates in the same way again! Paul Redmond, Director of Student Life, The University of Manchester, UK ROOM: Hall 400 Sponsored by

An interactive session; what is our experience of well/ poorly led change? • An invitation to share organisational change experiences

Building universities’ reputation Universities operate on a global stage without borders, where reputation has become a key factor in attracting students, researchers, professors and funding. Therefore, reputation is an intangible asset with tangible results; it is the consequence of the positive perceptions of all stakeholders, from prospective students to employers, from peers to academic agencies. Rankings play an increasingly significant role in this context. University leaders often ask questions regarding the main components of a good university reputation; how the management of elements so various as teaching quality, relevant research, student satisfaction and employer perception are to be integrated; how intangible assets may be encompassed by university governance activity; and how strategic communication management may contribute to improving reputation. In this session, Professor Mora will combine an academic approach with practical expertise to offer a 3600 view of university reputation. Juan Manuel Mora, Vice President of Communication, University of Navarra, Spain ROOM: Silver Hall Sponsored by

Integrated advancement: benefits and challenges “The right way to organise advancement is whatever works for your institution. If it isn’t working right, adjust it. The road ahead will require both flexibility and agility so that everyone can innovate and move forward.” Larry D. Lauer Author of The Transition Academy: Seizing Opportunity in the Age of Disruption, CASE Currents, August 2015 Full engagement of the institution’s community, capturing the heart and soul of its history and culture, and moving the philanthropic culture forward to a full transformation and realisation of future potential, is every advancement professional’s dream. The reality is a complex ever-changing set of dynamics, relationships and expectation management with multiple internal and external stakeholders of the organisation. If the synergies and collaborative approaches are realised, the institution can soar forward. But so much depends on the mind-set and personalities of key individuals. This fireside chat panel will invite the unique perspectives of a donor/alumnus/volunteer of an international business school community; a vice-chancellor of a major comprehensive university; an experienced communications, advancement and fundraising professional and the vice president for global engagement of CASE to explore the question: are the great potential benefits of integrating the advancement culture across all stakeholder groups worth the efforts required? Dirk Luyten, President, INSEAD Alumni Association of Belgium; Karen Cairney, Former Director External Relations & Communications, Edinburgh Napier University, UK; Professor Anton Muscatelli, Vice Chancellor and Principal, University of Glasgow, UK; Tricia King, Vice President Global Engagement, CASE Chaired by Joanne Shoveller, Associate Dean, INSEAD, France ROOM: Copper Hall Sponsored by

Discipline track plenaries continued overleaf 8

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Tuesday 30 August: Main Conference 14.45 – Discipline track plenaries, continued 16.15 (choose one to attend) ST

Governments, business and private donors: a Holy Trinity or an axis of evil? Universities face enormous and increasing pressures from every side. Fiscal constraint, focus on accountability, return on investment and value for money audits, rising tuition costs, heightened expectations about the purpose of universities in research and teaching and the knowledge explosion, threaten the very fabric of universities.

The purpose of this plenary will be to present the challenges of balancing different sources of university funding for the internal and external audience and provide practical suggestions on ways to manage this balance in a productive and sustainable way. Alastair Summerlee, Professor Biomedical Sciences and Former President University of Guelph, Canada

ROOM: Hall 400

ROOM: Copper Hall FR

Thank you for your gift and here’s your pony! And now we can tick the stewardship and donor relations boxes: complete. Or not! At one time, most of our Development efforts were focused on cultivating and securing gifts. While still at the heart of our overall strategy and key to meeting programme and personal KPIs, now more than ever before, we are stepping up to the responsibilities that come with accepting gifts, reporting on their impact, delivering what we said we would and continuing to meaningfully engage donors in the life of our organisation. Whether well-resourced or run on a shoestring, we’ll talk about what is most important, how to thoughtfully tailor stewardship to your supporters, and the impact of memorable, bespoke stewardship.

Sponsored by

Emotion is the most potent and unacknowledged generator of profit there is. So why do leaders avoid talking about it? Given the growing evidence that a deep emotional connection between people and organisations drives greater profits, why don’t more leaders place emotions at the centre of their decision making? What needs to be done to liberate their thinking, support the case for change and empower leaders to deliver a powerful brand experience?

From zero to hero Want to know that you’re not alone in trying to set-up or grow a small advancement team with limited resources? Is your institution small, specialised, or new to development activity? In this session we bring together different experiences from across the sector and Europe to discuss the challenges and successes of maximising impact in this environment. Nicole Gillham, Director of Development & External Relations, Architectural Association School of Architecture, UK and Mina Colonna d’Istria, Deputy Director, Fondation ESSEC, France ROOM: Meeting Studio 213

ST FR

Charlotte Ridley, Head of Campus & Commercial Services Marketing, University of Warwick, UK; Rachel Sandison, Director, Recruitment and International Office (Marketing, Recruitment and International Office), University of Glasgow, UK; Fiona Blair, Deputy Head of External Relations and Engagement, University of Reading, UK; Marcus Williams, Director of Student Recruitment, Marketing and International Affairs, University of Sussex, UK Chaired by Thomas Veit, Director of External Relations, University of Dundee, UK

ROOM: The Arc

17.00 – Breakout session 1 18.00 (choose one to attend)

University brands - success and development Is it worth investing in university brands? And how do brands empower educational institutions? Seasoned professionals from the sector will join a panel exploration with the audience around brand development and marketing for universities.

“But I didn’t want a pony!” The art of meaningful and effective stewardship

Lorna Somers, Vice President, McMaster University Foundation & Director of Development, McMaster University, Canada

16.15 – Tea, coffee and networking break 17.00 Room: Grand Hall

ROOM: Silver Hall

To many, both inside and outside universities, independence is under threat. Some see funding from business, the private sector and even governments as an axis of evil, intent on directing university action and decision-making, whilst others look upon them as benign and some see them as a Holy Trinity.

Good alumni relations programmes benefit alumni, current students and the institution itself. Whether you are the lone alumni relations individual in a small team, or part of a larger alumni relations team, this session will provide you with the first building blocks an alumni relations professional needs. We will be covering what an alumni relations programme might look like in your institution and how to deliver initiatives that will not only help you deliver your strategic objectives, but which your alumni will enjoy and tangibly benefit from. Cristhian Mestre, Associate Dean for International Development & Alumni School of Management Assistants, University of Navarra, Spain

But how in a cash-strapped system, do you find the resources to fund the teaching, research and service commitments of universities? One of the sacred tenets of universities is independence: independence of action and, most importantly, independence of thought.

Alumni relations 101

Tuesday 30 August: Main Conference

Your career in communications: the why, where and how of professional qualifications

Could a professional qualification help you to get ahead in your career? Should you choose a Masters, an MBA, a postgraduate certificate or a diploma? And how can you juggle work, home life and study?

Chaired by Chris Cox, Vice-Principal Philanthropy and Advancement and Executive Director of Development and Alumni, University of Edinburgh, UK ROOM: Hall 300 AD

Caron Jones, Head of Public Relations, University of Greenwich, UK

Creating a university master-plan for expansion

Cathy Bell, Director (Development & Alumni), University of Glasgow, UK and Prof Anton Muscatelli, Vice Chancellor and Principal, University of Glasgow, UK ROOM: The Arc

Don’t forget to complete your online session evaluation.

Asian etiquette – top tips on chopsticks A hands-on, practical survival guide on how to operate effectively in Asia. From business card culture and how to deconstruct Chinese names to top tips on chopsticks and surviving jet lag and the air-con. CASE’s experienced executive director in Asia Pacific (Chua Beng Hwee) and the new vice president Global Engagement (Tricia King) share everything they know about making the right sort of impact in Asia. Chopsticks provided!

ROOM: Meeting Studio 311+312

Hear how the University of Glasgow became campaign ready through collaborating across the organisation, and created a fully comprehensive master-plan for campus expansion and a clear funding structure which includes a philanthropic campaign to help achieve it.

As philanthropy and alumni engagement moves to the core of our institutions’ goals and planning, new expectations emerge for advancement leaders to manage multifaceted relationships with individuals and their connected organisations. We need to build internal connections and move seamlessly between conversations relating to personal philanthropy to corporate gifts and contracts, through to social investment or commercialisation agendas and more. While also leveraging funding from the public purse! How do we prepare ourselves for the knowledge, internal coalitions and communication flows we will need to develop to ensure effective relationship management across separate but connected agendas? Alison Traub, Executive Director, Development & Alumni Relations, University of Cambridge, UK; Reid Alan Ching, Director, Global Development at Imperial College London, UK; Jason Coolman, Associate Vice-President, Development, University of Waterloo, Canada; Alastair Summerlee, Former President, University of Guelph, Ontario, Canada and Professor of Biomedical Science

Explore your options in this interactive session – and find out how further study could enhance both your daily work and your career prospects.

The big shift beyond philanthropy: from the development and advancement leader’s perspective

Beng Hwee Chua, Executive Director, Asia Pacific, CASE and Tricia King, Vice-President, Global Engagement, CASE ROOM: Meeting Studio 211+212 CM MK

Gamification in higher education Being marketing and communications professionals, we compete for mindshare and increased engagement with our target audience. As an emerging technique, gamification can be utilised in different realms of the higher education sector. Adopting the common elements of games to the way we interact with our stakeholders, we can reap positive returns. Süha Soydan, Team Leader, Domestic Undergraduate Student Recruitment Unit, Özyeğin University, Turkey ROOM: Meeting Studio 215

18.30 – Welcome drinks reception – BOZAR 20.00 BOZAR Centre for Fine Arts

This session will explore how to help senior leaders embrace this new field and take control of how their organisation engages with it stakeholders - functionally but most importantly emotionally.

Join us for welcome drinks and canapés at the BOZAR Centre for Fine Arts. The welcome reception is optional and is included in the conference price.

Richard Gillingwater, Head of Brand Strategy, Accrue Fulton and Sandra Rincon, Founding Partner, Emojiee

Centre for Fine Arts Rue Ravensteinstraat 23 1000 Brussel

ROOM: Meeting Studio 214 & 216

Sponsored by

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Wednesday 31 August: Main Conference 07.45 – Breakfast roundtables (optional) 08.45 Grand Hall

Spaces are offered on a first come first served basis – sign up at registration. A continental breakfast will be served.

CM MK

Fundraising in business schools Anne Allen, Major Gifts Officer, Durham University Business School, Durham University, UK and Anna Mundell, Director of Development and Alumni Engagement, Bocconi University, Italy

Natalie Gobbe, Head of Research Communication, Université libre de Bruxelles – ULB, Belgium

09.00 – Breakout session 2 10.00 (choose one to attend) AR

Eelco Keij, Fundraising and Development Office, Radboud University, the Netherlands Lasso the moon: it’s a wonderful life in educational philanthropy

International alumni chapters – creation, management and benefits Sally Thurlow, Alumni Relations Manager, Swansea University, UK

Hannah Fox, Alumni Relations Manager, Students and New Alumni, London Business SchoolBusiness School CM MK

Donna O’Driscoll, Director of Marketing and Communications, University College Cork, Ireland Maximising results with a small shop and a small budget Peter O’Connor, Senior Development Executive, Merton College University of Oxford Goal setting. How this can transform your life and your fundraising performance! Ellenore Hobkirk, Head of Alumni & Development, University of Dundee, UK

Education is GREAT campaign Rebecca Hughes, Director, Education, British Council

Chaired by Joanne Shoveller, Associate Dean, Advancement and Alumni Relations, INSEAD, France ROOM: Copper Hall

ROOM: Silver Hall

Recruitment, retention and really keen alumni

Can alumni and widening access collaborate and deliver a sustainable project for universities? Maximising the potential and channelling the passions of alumni communities sits at the core of Birkbeck’s ‘Get Talking’ project. This collaboration between the Alumni Relations and the Widening Access teams, pairs alumni with prospective non-traditional students to raise their aspirations and commitment to study at University. This seminar will explore this work further and its impact on recruitment, retention, alumni engagement and fundraising. Caroline McDonald, Head of Widening Access, Birkbeck, University of London, UK and Luisa Staley, Development and Alumni Manager, Birkbeck, University of London, UK

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How to use print and digital channels in perfect harmony Is print dead? Is digital the future? The answer to both questions is no. In this session, Donna O’Driscoll and Nancy Hawkes will talk about how University College Cork repackaged its flagship publication, Independent Thinking, utilising both print and digital channels to reach a greater audience and create maximum impact for the brand.

Speed networking Grab a coffee and make new professional contacts at CASE’s first ever speed networking. This event enables you to make new contacts, share ideas, get career advice, or help with a tricky professional challenge. This structured fast paced session gives you 1:1 time with fellow marketing and coms experts from across Europe and higher education. Facilitated by Fiona Blair, Deputy Head of Engagement and External Relations, University of Reading, UK ROOM: Meeting Studio 214 + 216

Leading a large team: it’s not just about what you say Advancement leaders have a peculiar challenge. Positioned between the academic leadership of organisations and a professional team of experts, a major part of our roles is to translate institutional strategies and discussions at the highest level into something that our teams can actually deliver against. With the landscape of higher education changing, leaders need to have effective communication strategies that allow us to adapt and switch direction in a responsive way. This session, based on solid academic research and case studies from three UK universities, looks at techniques, methods and structures that directors can use to communicate with their middle managers in order to focus efforts where they are needed and get the best results. If you are leading a large team (or want to), or part of a large team and wondering why you don’t know what is going on, this one is for you! Nathalie Walker, Chief Executive of the Dublin City University Educational Trust, Ireland ROOM: The Arc

The bug eating challenge - Harper Adams University Come and learn how Harper Adams University increased visitor numbers at shows by up to 517% by inviting them to take the ‘Bug Eating Challenge’. An interactive session with a bug tasting panel and some nibbles on offer for the audience, there won’t be another session quite like this at CASE 2016! Alex Hardie, Marketing Manager, Harper Adams University, UK; Sarah Swinnerton, Marketing Officer, Harper Adams University, UK; Jaclyn Green, PR & Communications Manager, Harper Adams University, UK ROOM: Meeting Studio 213

Breakout session 2 continued overleaf

They will also talk about how this project supported alumni relations as well as other parts of the university. Donna O’Driscoll, Director of Marketing and Communications, University College Cork, Ireland and Nancy Hawkes, Editor in Chief, University College Cork, Ireland ROOM: Hall 400

ROOM: Meeting Studio 211+212

Barbara De Colombe, Executive Director, HEC Foundation, France; Kerrie Holland, Deputy Head of Alumni Relations, The University of Birmingham, UK; Kirsty MacDonald, Director of Development, University College Relations University of Cambridge, UK; Carol Solley, Head of Supporter Insight, The University of Birmingham, UK; Alison Traub, Executive Director of Development and Alumni Relations, University of Cambridge, UK

Jason Coolman, Associate Vice-President, Development, University of Waterloo, Canada

Managing brand and reputation in a digital world – how to leverage the benefits whilst avoiding the pitfalls and what can we learn from each other?

A successful campaign does more than raise money; it transforms an institution. It can raise its ambition and profile, provide focus and a shared mission, and most importantly build support and a culture of philanthropy for the future. Important to the success of the campaign is understanding the phases of the lifecycle of the campaign, from preparatory to launch and close to what’s next?

Each session will involve a university presentation, an interactive session to work on problems, then a culminating question and answer period to bring together the learnings, share concerns and stimulate ideas. The goal is for you to leave with new insights, questions to ask, and opportunities to explore when you return to your institution. While each session will stand on its own, the close of the two-part session will draw ideas, challenges and provocative questions from the participants and presenters to spark continued contemplation well beyond the session itself.

Based on a three part series of alumni engagement articles the session includes a synopsis of a three-year research study, and a capture of key trends and models in measuring alumni engagement. At the end you’ll leave with a series of practical tips and applications that will help maximise the impact your alumni have on your institution.

#Iheartmyinstitution: Embedding Alumni Relations into the student experience

Lifecycle of a campaign (part 1)

This two-part workshop series is designed to be an interactive learning experience for advancement professionals of all levels and disciplines. First, you will hear about the campaign experiences of two universities - Cambridge University and University of Birmingham - who will share their different perspectives from the beginning and end of the campaign lifecycle respectively.

During the session, the following questions will be answered: • Is there a secret formula to measuring alumni engagement? • What are the most effective ways to measure? • How can I demonstrate the value of alumni engagement? • Is giving tied to engagement? • Where should time and financial resources be allocated? • What does the future hold for measuring alumni engagement?

US foundations: global philanthropists

Emily Robin, Director of Development, American School of Paris, France AR

Not all alumni are created equal, so why do we treat them so? Most alumni programmes and alumni engagement metrics are flawed with a bias to yielding large numbers of participants, instead of attracting those that can make the biggest impact on our institutions. With a shift in thinking and design, we can dramatically elevate our programme results. Like any good recipe, alumni engagement relies on a few key ingredients to be successful. In this session you will learn how to effectively measure and demonstrate the value of alumni engagement in key areas.

Ashley Coidan, Communications Manager, University of Cambridge Development and Alumni Relations Are researchers the partners of the institutional communication?

Sponsored by

Shaping your team for an omni-channel world

08.30 – Leadership Summit takes place concurrently 17.45 to the main programme (invite only)

Wednesday 31 August: Main Conference

CASE Research Yashraj Jain, Research Manager, CASE Europe Join in the conversation and follow event updates on Twitter

@CASE_Europe #CEAC16 | Network in our LinkedIn

CASE Europe group

Wednesday 31 August: Main Conference 09.00 – Breakout session 2, continued 10.00 (choose one to attend) ST

Outstanding fundraising: just what is the role of boards? Our “Great Fundraising” report in 2015 indicated that it takes a special combination of leaders, teams, structure and culture for an organisations’ fundraising to flourish. One area left unexplored from that research is what role an organisations’ board and senior management team might play during that process and how they feel about playing these roles. In this session we’ll reveal the results of a study (sponsored by Marts and Lundy) designed to address these issues. We interviewed thirty fundraising directors, board chairs, board members and chief executives from the education sector, exploring how they work with fundraisers to create fundraising success. We’ll look at the nature of these relationships, how effective boards function in supporting fundraising, what energises or drains key players behind the success and how boards can support their fundraisers beyond mere budgetary approval and access to contacts. What exactly can Boards do to drive fundraising transformation? This session will provide these answers and more. Adrian Sargeant PhD, Professor of Fundraising and Director, Hartsook Centre for Sustainable Philanthropy, Plymouth Business School, UK ROOM: Hall 300

10.00 – Tea, coffee and networking break 10.45 Grand Hall 10.45 – Keynote: Shaping the future 11.45 through science and innovation Science and innovation have made a key contribution to competitiveness, growth and jobs, and have therefore become an integral part of economic policy-making both at national and European level. Governments have set up impressive support programmes to allow scientists to expand the frontiers of knowledge and innovators to translate research results into products and services. Universities are active participants in these programmes and each year, billions of euros flow to academic institutions. Open Science and Open Innovation are, however, changing the modus operandi of these programmes. Smits will address the question of whether the higher education sector is prepared for this.

FR AR

GG+A panel discussion: an integrated approach to fundraising

ROOM: Meeting Studio 214+216 MK

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Better managing your scholarships and bursaries: the ‘golden thread’ of student funding from applicant to donor Is managing your student funding a challenging and cumbersome process? Do you lack insight because of data silos? Or desire to improve the constituent experience? Learn how your university, college or school can better manage scholarships, bursaries, hardship awards, prizes and grants online. From application, selection and notification through to payment, monitoring and evaluation, this session brings the cycle together, and links these key outcomes with wider goals to steward donors, engage recipients and secure new funds. Dan Keyworth, Director for Customer Engagement – Education, Blackbaud International Business Unit; Gregor McCall, Head of Funding Sector – Blackbaud International Business Unit, Blackbaud Europe ROOM: Copper Hall

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Join Penna, the University of Leicester, and Sarah Brown from Meet & Engage to take a fresh look at this perennial hot topic. Martin Bojam, Education Sector Lead Partner, Penna Education and Rachel Killian, Senior Client Partner, Penna Education

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“Hands up” - philanthropy supporting the student experience Engaging students in alumni relations is difficult getting them to understand the impact of philanthropy is even harder. Hear about the Birmingham approach to student engagement and our successful launch of ‘Hands Up’ an alumni supported student fund. Find out how you can showcase the impact of philanthropy on your campus. With HE funding becoming increasingly volatile, finding alternative ways to support the student experience has never been more important. Jane Bower, International and Student Engagement Officer, University of Birmingham, UK and Bryoney Johnson, College Alumni Relations Manager, University of Birmingham, UK ROOM: The Arc

Converting enquiries into students – what’s new?

New media channels, improved personal engagement and transformational uses of big data can all play a role in maximising the return from your attraction activity.

Bob Burdenski, Principal, Robert Burdenski Annual Giving Consultant and CASE Author and Jonathon May, CEO & Founder, Hubbub

14.00 – Breakout session 4 15.00 (choose one to attend)

ROOM: The Arc

How do you ensure your effort in generating enquiries will turn into genuine applications and attract students through your doors?

Goals, strategies, tactics and ROI: integrating digital into your giving programmes.

12.45 – Lunch and networking with exhibitors 14.00 Grand Hall

Steve Evans, CEO, Net Natives

Your digital giving year

ROOM: Silver Hall

In this session, Net Natives will be sharing practical top tips for how to collect and use your data to increase your brand reach and convert students from around the world.

What characterises the most extraordinarily successful advancement programmes around the world? Almost invariably, it is an integrated approach to advancement – involving not just the income-generating components of a programme, but related disciplines as well. In this panel discussion, GG+A experts will share their knowledge and learnings across the whole of advancement – major and principal gifts, annual giving and alumni relations – informed by their ongoing work with clients.

ROOM: Hall 300

How institutions can maximise the value from data to attract and convert students

Every time you use a social network, search for something, use an app or visit a website you could be leaving behind a digital footprint that builds your profile which can be used in marketing campaigns. This data is essential in targeting, tracking, converting and building creative intelligence.

Suzanne Hilser-Wiles, Senior Vice President and Managing Director; Pete Lasher, Vice President; Adrian Salmon, Vice President; Andy Shaindlin, Vice President; Grenzebach Glier and Associates

ROOM: Meeting Studio 311+312

A flurry of recent university rebrands have elicited a critical backlash from students and alumni. This session analyses what, if anything, “went wrong”, and what lessons can be learned.

Ollie Leggett, MD and Brand Consultant, IE Design Consultancy and Maddie McGowan, Director of Marketing, Communications and Development Cranfield University

12.00 – Breakout session 3 – Exhibitors Showcase 12.45 (choose one to attend) Join partners from the education sector to learn more about how their products and services are working to advance education and improve institutional performance. The following sessions will deliver knowledgeable content and practical solutions from vendors working across the sector and with in-depth experience of a variety of institutions and models of best practice.

University rebrands: maximising the impact; minimising the backlash

Ollie will unpack three principles of internal audience engagement through the lens of IE’s work with Cranfield University, whose new brand launched 1 July 2016.

ROOM: Gold Hall

Bruno van Dyk, Director of Development and Alumni Relations, Durham University and Professor Kurt Deketelaere, Secretary-General, League of European Research Universities, Professor of Law, KU Leuven

Robert-Jan Smits, Director-General for Research and Innovation, EU Commission

How to navigate the perfect storm UK advancement in 2016 has been challenged with both tougher fundraising regulations and data protection measures introduced by the Etherington Report, TPS, FPS and enhanced data-protection protocols. In the rest of Europe, advancement professionals faced similar testing measures…and now Brexit has hit both in different ways. This session will reflect on how best to navigate the current storm, exploring what the implications of Brexit are for international advancement on both sides of the Channel. We want to explore how universities and higher education institutes have been affected and are dealing with this, and to share tactical suggestions to enhance our international advancement activities.

Wednesday 31 August: Main Conference

Zombie jobs, robots and uber-fication: employability and the power of alumni During the past few years, the world of work has been undergoing a profound series of changes. Advances in technology, globalisation and changing values have revolutionised the way businesses now operate. Gone are the intermediaries; in their place are emerging ‘C2C’ platforms, which enable consumers to interact directly with fellow consumers. For universities and alumni services, C2C and the new sharing economy offer great opportunities - but only if you understand the rules of the game. This presentation will give you a fascinating insight into the new world of work and an inside track on what it takes to be one of the new disrupters.

ROOM: Hall 400

Paul Redmond, Director of Student Life, The University of Manchester, UK

Disrupting the status quo: demystifying the ROI of digital marketing activities and successful student engagement and conversion activities

ROOM: Hall 300

Learn how to overcome the challenges of measuring the effectiveness of your digital marketing investments. During this session, we will share: • The information that is critical to understanding the ROI of digital marketing activities • Tactics for identifying high priority prospective students earlier in the recruitment cycle • Strategies to nudge prospective students through the recruitment journey • The key management information you need to evaluate to optimise your marketing efforts

Breakout session 4 continued overleaf

Rachel Fletcher, Managing Director and Co-founder, UniQuest ROOM: Meeting Studio 311+312 Join in the conversation and follow event updates on Twitter

@CASE_Europe #CEAC16 | Network in our LinkedIn

CASE Europe group

Wednesday 31 August: Main Conference 14.00 – Breakout session 4, continued 15.00 (choose one to attend) FR

Lifecycle of a campaign (part 2)

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ROOM: Copper Hall CM MK

Don’t forget the Ferrero Rocher: universities, global influence and the rise of international public affairs in higher education Universities in the UK and across the EU face a political climate in unprecedented flux. As a result, institutions are investing in a more professional, proactive approach to build their influence - not just nationally, but internationally as well. Bringing together three exceptionally experienced speakers from the worlds of government, politics, higher education and international diplomacy - this session will look at the principles and practice of how universities are seeking to build programmes to enhance their global influence. Jeremy Browne, Representative to the European Union for the City of London Corporation and Former UK Minister of State for Asia in the Foreign and Commonwealth Office; Vivienne Stern, Director, Universities UK International Unit; Dirk Jan van den Berg, CEO of Sanquin, former president of TU Delft and former secretary general of the Netherlands Ministry of Foreign Affairs, former Ambassador to China and former PR to the United Nations in New York

This session will look at how Radboud University is developing smart and sustainable contact strategies connected to the CRM system to improve conversion rates from inquiries to enrolment.

Pim van Zanen, Director of Marketing and Communications, Radboud University and Arjan Burgers, Director, MakeSence Concepting & Consulting

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From ZeroFTE to 3.3FTE: small shop advancement operations (or development services) from scratch Why are advancement operations like wine? This session will provide the answer whilst examining the establishment and expansion of a small advancement operations/services team. What do you or your team actually do, and what do you prioritise? How do you shape operations with limited resource? And what does a ‘services’ team (or person) mean to fundraising and alumni relations colleagues, and what should it mean? We’ll explore small-scale, limited resource advancement operations to help focus your activity, and maximise impact.

The CASE e-Mentoring platform – connecting our communities of practice across the globe

Jason Coolman, Associate Vice-President, Development, University of Waterloo, Canada ROOM: The Arc

ROOM: Meeting Studio 311+312

15.30 – Breakout session 5 16.30 (choose one to attend) AR

A shared model for metrics: update from the pilot Last year, Nik and Holly shared their vision for a new way to measure success in alumni relations. This has led to a pilot of a new framework for measuring the outcomes of alumni activity. Join them for an update on the pilot project, and to discuss plans for the future. Holly Peterson, Head of Constituency Engagement, University of London, UK and Nik Miller, Director, The Bridge Group ROOM: Meeting Studio 214+216

Tom Jirat, Advancement Services Manager, The University of Salford, UK and Gareth Pettit, Alumni Engagement & Regular Giving Manager, The University of Salford, UK

In 2017, if you were to build a university that would be relevant in the next century, what would it look like? While a traditional model might address some societal needs, it’s likely that significant gaps would exist in areas such as graduate employability, the commercialisation of great ideas, world-ready students, partnerships with industry and government, and funding.

This session is a case study examining the University of Waterloo’s unique approach to experiential learning, intellectual property, partnerships and innovation, and how these approaches positively impact our advancement efforts. Come and learn how to leverage the shifting political and society landscape to your institutions advantage. Be part of the shift and you’ll be very successful!

Tricia King, Vice President Global Engagement, CASE; Daniel Watts, Managing Director, Aluminati; Emily Wheeler, Senior Philanthropy Manager, University College London

15.00 – Refreshment and networking break 15.30

Building the University of the Future: a case study

The University of Waterloo’s founding in 1957 was inspired by societal need – in particular, Canada’s need for 150,000 engineers. Out of this need, a distinctly different institution was born. Now, decades later, the distinctions that were once mocked by others in the academy are now the very things that have earned Waterloo its place as: Canada’s most innovative university, Canada’s most comprehensive research university, number one in Canada for career preparation, number one in Canada for venture capital backed enterprises and home of the world’s largest free student start-up incubator.

This session marks the global launch of the CASE online mentoring platform. It’s a tool to allow CASE’s experienced professionals to engage digitally with colleagues across the world who are really keen to learn. Come and hear from mentors and mentees about how both gain real benefit. The session will be run by CASE’s Vice President for Global Engagement and platform designer Daniel Watts from Aluminati and features hands-on training on becoming a mentor or a mentee.

New legislation came into force in the UK in October 2015, leading to major retailers charging 5p for plastic carrier bags, and funds raised would support ‘good causes’. UCL saw an opportunity, and through a patient donor relationship, embarked on a fundraising, lobbying and profile raising coup. Breaking the mould of tradition, a coalition of 8+ major UK retailers are now philanthropically supporting dementia research in a university. An innovative world first.

ROOM: Meeting Studio 211+212

Have you ever wanted to be a fly on the wall at other people’s major gift meetings? In this session, some of the best fundraisers will be on stage, showing off their techniques in unscripted interactions with scarily-realistic prospects. They will also share war stories about their best and worst experiences.

ROOM: Hall 400

It’s in the bag!

Adrian Punaks, Director of Development, University College London, UK; Thea Sherer, Strategic Philanthropy Manager (Corporates), University College London, UK; Jennie Moule, Director of Strategy and Operations, University College London, UK

Fly on the wall

Angharad Milenkovic, Deputy Director of Development, University College London; Katrina Hancock, Director of Development, Exeter College, University of Oxford; Nina Bohn, Director of Development and Alumni Relations, Royal College of Art; Emily Robin, Director of Development, American School of Paris; Robert Dufton, Director of Campaigns, The University of Sheffield, UK

ROOM: Meeting Studio 214+216

Barbara De Colombe, Executive Director, HEC Foundation, France; Kerrie Holland, Deputy Head of Alumni Relations, The University of Birmingham, UK; Kirsty MacDonald, Director of Development, University College Relations University of Cambridge, UK; Carol Solley, Head of Supporter Insight, The University of Birmingham, UK; Alison Traub, Head of Development and Alumni Relations, University of Cambridge, UK Chaired by Joanne Shoveller, Associate Dean, Advancement and Alumni Relations, INSEAD, France

The contact strategies facilitate close and successful cooperation in the student recruitment funnel between marketing and communication, student services, faculties and the educational programmes. The session will explore issues like ‘how do you set up and organise a productive cross-functional team?’; ‘which media do you use in the different stages of the student recruitment funnel?’ and ‘how do you assure the right quality and tone-of-voice in every step of the funnel?’

This two-part workshop series is designed to be an interactive learning experience for advancement professionals of all levels and disciplines. In the first session, you heard about the campaign experiences of two universities - Cambridge University and University of Birmingham - who shared their different perspectives from the beginning and end of the campaign lifecycle respectively. Each session will involve a university presentation, an interactive session to work on problems, then a culminating question and answer period to bring together the learnings, share concerns and stimulate ideas. The goal is for you to leave with new insights, questions to ask and opportunities to explore when you return to your institution. While each session will stand on its own, the close of the twopart session will draw ideas, challenges and provocative questions from the participants and presenters to spark continued contemplation well beyond the session itself.

Why spend money on student recruitment if you do not meet proper customer service standards?

Wednesday 31 August: Main Conference

Hacking engagement using service design Having just completed an innovative consortium project involving two Portuguese higher education institutions with the support of Santander Universities, John and Diana will share their journey in implementing and tracking the impact of Service Design (SD) in higher education. The consortium brought some key challenges to the table, such as understanding today’s students and alumni needs, concerns about employability, skills gap in market and how to effectively harness the power of alumni and student communities. Hear insight on the initial impact the project has had and thoughts on what the way forward looks like. SD has helped start a much-needed dialogue within institutions and their key stakeholders, students and alumni - but this is just the beginning. John Arboleda, Founder & Partner, NOYO Global Engagement and Diana Vieira, Pro-Rector for Employability and Alumni Relations, Polytechnic Institute of Porto (IPP), Portugal ROOM: Meeting Studio 211+212

Breakout session 5 continued overleaf

ROOM: Meeting Studio 213

Chaired by Alex Miles, Deputy Director, External Relations Public Affairs, University of Nottingham, UK ROOM: Silver Hall

Join in the conversation and follow event updates on Twitter

@CASE_Europe #CEAC16 | Network in our LinkedIn

CASE Europe group

Wednesday 31 August: Main Conference 15.30 – Breakout session 5, continued 16.30 (choose one to attend) FR

International fundraising International fundraising can be rewarding, fulfilling, energising but yet oftentimes a confusing, time consuming and costly endeavour. While the eventual rewards may be considerable, and there are mid-term benefits to international outreach, frustration, especially on early international forays, can be overwhelming and disappointing. Careful planning and analysis are required before proceeding and fully committing on all fronts. And for those who succeed, there are tremendous experiences and career opportunities that unfold. This session offers insights, observations and advice from the front line through a panel of seasoned experts who will present their tactical plans and personal strategies for navigating the complexity of international fundraising. Sarah Porter Waterbury, Vice President (Advancement), Imperial College London; Joanna KC Storrar, Executive Director North American Office, University of Edinburgh; Jo Angew, Chief Advancement Office, The University of Western Australia.

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Best practices in working with consulting firms

This session’s goal is to have an open and vibrant discussion about how institutions prepare to work well with their consulting partners. Three institutions will present their experiences followed by an interactive discussion about best practices in managing consulting relationships and internal stakeholder engagement. Topics will include setting the goals and scope of the project; establishing internal roles and responsibilities; project management advice; internal stakeholder management; and effective realisation of deliverables and reports.

ROOM: Meeting Studio 311+312

ROOM: Copper Hall

Consulting firms are tremendous resources for our industry to prepare for a campaign, to review fundraising activities and achievements, to elevate competencies within our teams and a myriad of other important functions. While many factors for the success of the relationship lies with the consulting team, it is in the institutions’ best interests to be aware of best practices in working alongside them as partners to get the maximum value from the experience.

In July 2015, the world’s media descended upon the University of Birmingham, following the announcement that it held one of the world’s oldest Qur’an manuscripts in its collections. Find out how this announcement became such a major international new story, with the media relations strategy behind the press release broken down and explored in detail. This session will share top tips from the campaign, as well as lessons learned.

Ben Goodwin, Media Relations Manager, Birmingham City University, UK and Faye Jackson, Corporate Press Officer, Imperial War Museums

Chair: Delia de Vreeze, Director of Development, Wageningen University, the Netherlands

Revealing the Birmingham Qur’an manuscript: managing a worldwide media frenzy

Wednesday 31 August: Main Conference

A school, a dinosaur, Julian Clary and the Three Little Pigs - how education and cultural organisations can work together for mutual benefit The Grammar School at Leeds recognised it needed to take a more innovative approach to differentiate itself in a competitive market, based on market research it entered into a number of partnerships so it could deliver its advancement agenda. Helen will talk about the journey from initial cynicism to the creation of dynamic partnerships with three leading arts and cultural organisations, which have helped to recruit additional pupils and also win a number of awards. Helen Clapham, Director of External Relations, The Grammar School at Leeds, UK ROOM: Meeting Studio 213

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Connecting the digital customer How UCAS is evolving its digital experience to embrace changing customer behaviour and industry trends. Keith Parkman, General Manager, UCAS Media Matt Criddle, Sales Manager – Education, UCAS ROOM: Meeting Studio 215

Confessions of a major magazine geek Producing a strong and engaging university magazine can seem like walking over hot coals – painful, exhilarating, and at times, insanely daring and ambitious. It’s an imaginative but carefully crafted fusion of image and word by a team of dedicated maniacs working in a deadline hell. You got to be a bit crazy to even to want to work on one. Come hear highlights of successes as well as the lows of mistakes made during five years of the award-winning Imperial magazine (4 CASE awards including this year’s gold) from the ever energetic creative director (and official design nerd) behind those issues. We’ll examine the importance of capturing your reader with their heart with an engaging narrative and not with the “spin” of an institutional voice. Discover why developing new visual approaches is invaluable in your storytelling. Hear about challenges in communicating about sensitive or controversial topics. Know your magazine could be something more? Come get inspired, gain some valuable insights, and have a few laughs along the way. Beth Elzer, Former Creative Director, Imperial college London, UK & USA ROOM: Silver Hall

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16.30 – NEW! Awards Plenary 17.30 Gold Hall This celebratory session is your opportunity to see this year’s European Circle of Excellence Award winners receive their awards for outstanding work in the sector. Plus - Join the awards plenary to see which of your peers from the CASE family have earned a CASE Crystal Apple Award for excellence in teaching this year. Open to all.

17.35 NEW! Awards reception with exhibitors Grand Hall Following the Awards Plenary, this reception will open up an award winners’ showcase. Visit examples of best practice and talk to the winning institutions. Will you be a Circle of Excellence winner at next year’s Conference? Sponsored by

19.00 Free evening

Integrating marketing and student recruitment; academic schools and central departments Developing a marketing and student recruitment strategy is relatively easy. Implementing it; well that’s a completely different story. Working collaboratively to deliver an effective marketing and student recruitment strategy is critical to achieving student recruitment targets. But how do we work with academic colleagues and support departments to help to do this? This session will explain how Teesside University has established a genuine, cross-institutional group who own and deliver student recruitment targets. David Hudson, Deputy Director External Relations, Teesside University, UK ROOM: Hall 400

Jessica O’Mary, Head of Alumni and Foundation Relations, Stockholm School of Economics, Sweden; Kirsti Lehmusto, Director of Communications and Community Relations, University of Helsinki, Finland; Colin McCallum, Former Executive Director, University Advancement, University of Salford, UK and CASE Europe Trustee Chair: Joanne Shoveller, Associate Dean, Advancement and Alumni Relations, INSEAD, France; ROOM: Hall 300

Join in the conversation and follow event updates on Twitter

@CASE_Europe #CEAC16 | Network in our LinkedIn

CASE Europe group

Thursday 1 September: Main Conference 07.45 – Breakfast roundtables (optional) 08.45 Grand Hall Spaces are offered on a first come first served basis sign up at registration. A continental breakfast will be served. FR

09.00 – Breakout session 6 10.00 (choose one to attend) AR

Using the 6 “Principles of Influence” to increase your fundraising without having to ask Richard Witt, Development Director at Sedbergh School

Trawling the internet for your institution’s top prospects - an introduction

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Daniel Marrable, Social Media Officer, University of Glasgow

Using WhatsApp as a service channel for prospects students

The fundraiser as the storyteller - Developing a Compelling Case for Support

Spot the difference? Communicating with university vs business school alumni

Working with the Faculty: like herding cats? Five (or more) ideas to make it rewarding.

One small step or a giant leap? Challenges of expanding from domestic donors to international fundraising Teppo Heiskanen, Fundraising Director, Aalto University

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Around the World in Future Trends – Disruptive Technologies and Best Practice Initiatives from Across the Sector and Beyond

Alistair Jarvis, Deputy Chief Executive, Universities UK; Lesley Wilson, Secretary General, European Universities Association; Professor Charlie Jeffery, Senior Vice Principal and Professor of Politics, University of Edinburgh, UK ROOM: Copper Hall AD

ROOM: Meeting Studio 213 FR

Your first five years as a face to face fundraiser - stories from the frontline A unique chance to hear from former CASE graduate trainees about their experience in the first few years of their careers in face to face fundraising. Find out why they chose the scheme, how and where they have moved on in the fundraising world, and what has worked for these early career fundraisers and what to avoid in talent management.

The UK electorate’s vote to leave the EU has sent political shockwaves across the UK and Europe with the impact felt acutely by universities, students and the research community. This session will explore what it means for universities in the UK and across Europe, consider what we know now and what remains unclear. The speakers will speculate on what may happen next and consider the challenges and opportunities for universities in a post-Brexit Europe.

Karen Hart, Head of Alumni Fundraising, The Open University

Anna Mundell, Director of Development and Alumni Engagement, Bocconi University

The #BUproud campaign began to celebrate and share achievement, while growing a wider sense of a shared community across the two campuses of Bournemouth University amongst staff and students. In 2015 #BUproud was taken externally via a number of channels, including via a poster campaign across the university bus network, as well as in a partnership with the local football club (who were then promoted to the English Premier League).

Data protection in an era of positive consent In 2015 charity fundraising in the UK made the headlines for all the wrong reasons. This resulted in regulation changes that are already affecting our activities and we have a new regulator in place that is planning widerreaching changes. Further to this, the EU General Data Protection Regulation will be with us in 2018 and will tighten regulations in a number of key areas that will affect advancement. In this talk, l will highlight the recent changes, review the key issues and laws and the proposed changes to them and will present practical, real world examples to help you understand how to keep safe while staying productive.

10.30 – Breakout session 7 11.30 (choose one to attend) AR

How to grow an alumni relations strategy? Two case studies from Portugal and Russia Two different universities will present their personal experience about how to develop an alumni strategy. In Portugal, alumni relations is something that universities implemented only recently as strategic to governance. The Institute University of Lisbon (ISCTE) was one of the first higher education institutions in Portugal to create a professional alumni and advancement department in 2011. Their study reflects several initiatives and the failures, successes and alumni perspective of the institution. The Higher School of Economics in Russia offers huge scope of services for alumni, following the creation of a united system “HSE family” for all alumni, students and staff of the university. Dmitri Balkunets and Artem Kamaev discuss how the system works in contemporary Russia; how they manage to combine the relevant actors in the university and how to create new traditions in working with alumni.

ROOM: The Arc

How can venture philanthropy and academia work together to achieve societal impact?

Priscilla Boiardi, Knowledge Centre Director, European Venture Philantrophy

ROOM: Hall 400

10.00 – Refreshment and networking break 10.30 Grand Hall

ROOM: Meeting Studio 311+312

Clive Watkins, Director of Advancement, International School of Prague

Alice Perry, Head of Alumni, London School of Hygiene & Tropical Medicine

ROOM: Meeting Studio 215

Alex Hyde-Parker, Deputy Director, Development Services, University of Manchester

Growing from a Small Shop to a team of specialists how best to position your office for growth

Getting the most out of international alumni events

Emily Wheeler, Senior Philanthropy Manager, University College London, UK and Robert Wayman, Development Manager, University of Southampton, UK

John Cash, Chair of the Board of Directors, Senior Consultant & Principal, Marts & Lundy; Fiona Kirk, Senior Consultant & Managing Director, Marts & Lundy

Pavel Zaroostrovtsev, Deputy Director for Student and Alumni Affairs, Higher School of Economics, Russia; Artem Kamaev, Alumni Relations Manager, Higher School of Economics, Russia; Marina Ventura, Career Services and Alumni Coordinator, ISCTE-IUL, Portugal

European Venture Philanthropy Association (EVPA), Knowledge Centre will give more insight in current data on the venture philanthropy sector in Europe. Where is the sector going, impact of the sector, how can universities and education/ research sector play a role, how much money is involved in the sector, what are chances and challenges? Priscilla will give one or two best practice examples on how a university can play an active role in venture philanthropy projects. Using the Momentum Project example where ESADE is involved together with BBVA, a Spanish Bank.

Rachal Sandison, Director, Marketing, Recruitment & International, University of Glasgow

Transformational gifts: how new thinking and big ideas are revolutionising university fundraising The most important change in university fundraising worldwide has been the growth of very large, transformational gifts. They have come to dominate in the U.S. and are playing a major role in the growth of university fundraising in Australia. Very large gifts are also growing in number in the U.K. and in Europe and the trend is clear. Transformational giving requires transformational ideas. This session will look at how such ideas have been developed and presented to philanthropic investors

Brexit Part 1: what next for UK universities and European Higher Education?

Legacy fundraising - an introduction If you want to start promoting and talking about legacies, this is the session for you. You’ll cover the basics, find out what you can do today (or at least when you get back to the office) to start growing your programme and explore why your legacy conversations are so valuable for your supporters and your institutions.

ROOM: Meeting Studio 214+216

ROOM: The Arc

Sam Inkpen, Head of Education, Penna

Marie-Rose Delauzun, Digital Communications Manager, Advancement, London Business School, UK FR

Getting smart - a strategic approach to your alumni volunteer programme

#BUproud - an internal comms campaign goes external at Bournemouth University

Mark Covell, Head of Corporate Communications, Bournemouth University, UK

Emma McFadyen, Head of Alumni Relations and Volunteering, University of Exeter, UK and Emma Packham, Alumni Volunteering Manager, University of Sheffield, UK

VR in student marketing – experience it for yourself

All too often we tell alumni what we want to say to them. But how often do we ask ourselves what it is that they really want to hear? And do we ever really engage them in a discussion? This session will look at practical ways to design your communications programme to excite and energise your alumni community and to allow them to become active participants in the life of your institution. There is no one size fits all solution so bring your own ideas ready to share too.

Asking your alumni to volunteer their time is a great way to increase and improve engagement. However, planned and executed strategically, volunteering programmes can also make a real, long -term difference to your institution, its students and staff. What steps can we take to create win-win-win volunteering programmes? How do we build credibility and demonstrate value internally?

Karen Cairney, Managing Director, KWC Consulting Ltd CM

ROOM: Silver Hall

Karlijn de Wit, Founder and Director, NosCura FR

Nathalie Walker, Chief Executive of the Dublin City University Educational Trust, Ireland

Graeme Byrne, Director of Development, University of East Anglia Social media campaign: super-sizing gravitational waves

How to stop communicating at alumni

Thursday 1 September: Main Conference

Breakout session 7 continued overleaf

ROOM: Hall 300 20

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CASE Europe group

Thursday 1 September: Main Conference 10.30 – Breakout session 7, continued 11.30 (choose one to attend) FR

Perspective from a foundation - giving to education and research

CM MK

This session focuses on trends and developments in strategic philanthropy with the best practice example of Adessium Foundation, what is the role of the foundation, how does the foundation contribute to societal relevant issues, the impact per theme and more specifically towards the reasoning behind the support of the Erasmus Centre for Strategic Philanthropy.

Chair: Delia de Vreeze, Development Director University Fund Wageningen UR, the Netherlands

Secure £1m gifts by making friends - complex gifts, simple tactics Securing gifts of £1million + has its own unique complexities; this session explores some of the challenges and opportunities of inspiring transformational gifts. From engaging academics, educating clinicians and building collaborative relationships to satisfying donor wishes whilst supporting institutional strategy - hear the experiences and share the learnings of major and principal gift fundraisers from the UK and Europe, through case studies of things they’ve learnt and a Q&A session. Marnie Middlemiss, Head of Major Gifts, King’s College London, UK and Angharad Milenkovic, Deputy Director of Development, University College London, UK

Alexandra Broekema, Senior Alumni Relations Manager (International), University College London, UK and Bob Lewis, President, UCL France Alumni Group ROOM: Meeting Studio 213 CM MK

ROOM: Silver Hall CM MK

We’re all different - a view of how to successfully differentiate our institutions Working with many different universities as a director responsible for selling the offer, Marianne Harris-Bridge has seen first-hand how universities sell the same package. Many institutions claim to be: “the best at ...”; “world’s leading ...”; “ranked 2nd in...” without differentiating their offer or matching the corporate vision and the markets in which they are working. Gain insights into what Marianne has learned about getting the senior team to recognise their vision and markets and how the marketing and communications director can influence and implement the right strategy. Marianne Harris-Bridge, Director of Marketing & Communications, Glasgow Caledonian University ROOM: Meeting Studio 214+216

Aligning alumni volunteers with your institutional strategies How can your alumni volunteers further your institutional strategies and campaigns? How can you encourage buy in and make them feel instrumental to your success? And how can you represent their successes in a meaningful way? This session will offer perspectives from alumni relations teams, as well as volunteers.

ROOM: Meeting Studio 311+312 FR

There is widespread acknowledgement of the popularity of social media platforms such as Snapchat with prospective undergraduate students. But how can a university effectively use such a highly relevant, albeit controversial, platform to inform and engage prospective students? This session outlines how DCU successfully used Snapchat to communicate with prospective undergraduate students as an integral part of its 2016 undergraduate recruitment campaign.

ROOM: Hall 300 AR

Achieving focus and distinctiveness in research marketing In the competitive research sector, how can your university ensure its message is heard? At The University of Manchester, marketing professionals and academics are working together to cut through the noise and promote its research strengths. This has enabled the University to tell a distinctive story of real-world impact.

With student recruitment patterns likely to shift in the light of changed fee structures for both future EU and post-Brexit UK institutions, how might this affect advancement work and how can we best help to anticipate these changes across campus and with external stakeholders?

Join partners from the education sector to learn more about how their products and services are working to advance education and improve institutional performance. The following sessions will deliver knowledgeable content and practical solutions from vendors working across the sector and with in-depth experience of a variety of institutions and models of best practice. FR

Are there ways we can help our own teams, and internal/external stakeholders manage and prepare for new challenges and opportunities which may emerge?

Nancy Bikson, Managing Director, Chapel & York ROOM: Meeting Studio 311+312 MK

Or do we risk blowing it all out of proportion? Is it all more a case of returning to first principles in our work, staying focused on what matters for the longer term, keeping the politics at bay, and avoiding the pitfalls of distraction or activity ‘freeze’?

Chaired by: Chris Cox, Vice-Principal Philanthropy and Advancement and Executive Director of Development and Alumni, University of Edinburgh, UK

Let’s hear the student voice Jo Johnson says that Teaching Excellence Framework will deliver value to students. The student voice section of the much anticipated Technical Consultation is a mere 99 words long. Using insights from the Student Voice Heist Award and our ongoing HE research, we will hear what students say about their expectations of and experiences with universities.

Come and join the discussion, and bring your questions, concerns and convictions with you.

The Philanthropic University: What does the term mean? How do you achieve it? Why does it matter?

Fundraising internationally - the back-office bits: setting and running entities in HK, US and other countries This session will focus on the latest in the legal and tax side of international fundraising and stewardship where and when to set up a local non-profit for tax and legal reasons and how best to use it. We will look at HK, US and UK, but touch on other countries as well.

For UK institutions, how do we work with campus colleagues to ensure consistent external messaging that our institutions remain genuinely global in approach and thinking, despite the new borders we now face?

ROOM: Meeting Studio 211+212

The difference between a university with a fundraising office bolted on at the edge and one where a commitment to philanthropy is embedded across the institution is profound.

11.45 – Breakout session 8: showcase sessions 12.30 (choose one to attend)

This session provides the opportunity to hear the initial thoughts of a panel of experienced leaders across our disciplines on the likely implications of Brexit for our own advancement work.

Alistair Jarvis, Deputy Chief Executive, Universities UK; Lori Houlihan, Executive Director, University College London; Andy Westwood, Associate VicePresident for Public Affairs, University of Manchester; Maarten Vervaat, Director of Outreach and Advancement, American University of Paris; Tricia King, Vice-President Global Engagement, CASE; Mark Leach, Director, Wonkhe

Adam Pollard, Research Beacons Coordinator, University of Manchester, UK and Neil Condron, Content Coordinator, University of Manchester, UK

Brexit Part 2: what are the implications for Advancement professionals across Europe?

Why digital natives love Snapchat, and why you should too!

Deirdre Wynter, Marketing Manager, Dublin City University (DCU), Ireland

Pieter Stemerding, Managing Director, Adessium Foundation and Michiel de Wilde, Executive Director of the Erasmus Centre for Strategic Philanthropy (ECSP)

Thursday 1 September: Main Conference

Simon Bracewell, Sales and Marketing Director, HavasEducation and Gaynor Burksfield, Head of Education, HavasEducation ROOM: Meeting Studio 211+212 MK

ROOM: Copper Hall

Be more youth - with relevant content The Guardian will share their most engaging youth marketing strategy to date in the run up to the 2015 general election. Themes, behaviours, formats and insights from a commercial perspective which has over 100 years of history and much like a university, has it’s trusted brand and value at it’s core. Tips on the most engaging content, ad creation and targeting with examples of how we have worked with universities to provide students and influencers with the information that they need.

In a practical and enjoyable session, Ian Edwards and Joanna Motion explore this key concept. So what steps can you take to shift your organisation in the right direction? Which are the traps to watch out for? And, if you succeed, what difference does it make?

Alex Wedderburn, Courses and Students Manager, The Guardian and Trina Everall, Manager of Student Revenues, the Guardian ROOM: Hall 300

Ian Edwards, Partner, More Partnership and Joanna Motion, Partner, More Partnership; Siôn Lutley, Executive Director, Advancement, University of Melbourne

ROOM: Hall 400

The alumni revolution Get your free book and listen to the author outlining innovative strategies to ensure you engage your alumni. Daniel Cohen, CEO, Graduway ROOM: The Arc

Breakout session 8 continued overleaf

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CASE Europe group

Thursday 1 September: Main Conference 11.45 – Breakout session 8, continued 12.30 (choose one to attend) AD

Susie Hills & Sir Eric Thomas have surveyed a group of VCs, heads of school and directors of development, asking them what they need from each other to create a great relationship. In this session they will present the results and begin a wider debate as to what the relationship between the institutional leader and their development team should look like.

13.45 – Breakout Session 9 14.45 (choose one to attend)

Ariel Hugentobler, Head Career Services, HSG Alumni, University of St. Gallen, Switzerland

CM MK

Bloopers and reflections Alumni Relations is a challenging profession which requires you to be nimble, creative and determined. As Alumni Relations professionals we must educate, engage and excite our graduates. We connect remarkable individuals with one another and with our institutions in ways that can have deep and lasting impact. We must learn to be resourceful opportunists, skilled communicators, inspiring volunteer leaders, efficient event producers, unsurpassed networkers, strategists, data analysts and agony aunts. Hear from a panellist of experts about how their careers have developed and what they have learnt along the way (the good and the bad!) as they share insights and advice about what they wish they had known when they started out. Emma Jones, Director of Alumni Relations and Annual Giving, KTH - Royal Institute of Technology, Sweden; Louise Jagger, Director of Development & Alumni Relations, Aberystwyth University, UK; David Williams, Head of Supporter and Alumni Engagement, Durham University; Barbro Kolbjørnsrud, Head of Alumni Relations, BI Norwegian Business School, Norway Chair: Claire Kilner, Deputy Director and Head of Alumni and Donor Communications and Engagement, University of Manchester, UK; ROOM: Silver Hall

FR AR

ROOM: The Arc

ROOM: Hall 300 AR

ROOM: Meeting studio 215

Susie Balch, Associate Dean, Advancement, London Business School

Career services for alumni: The success story of a start-up The University of St. Gallen, Switzerland, offers career services not only for students, but also for alumni. The goal is to be the lifelong career partner and the first contact for the career for each alumni. Learn how a new business model was successfully established and how it contributes to fundraising.

Keeping the fun in fundraising - attracting, motivating and retaining a winning team! It’s the people that matter in any organisation. At a time of explosive growth in educational fundraising, it is critical to build and develop strong teams. This session will explore how the LBS team created and supported a well-oiled machine set up to deliver results. This session is open to anyone who is leading or managing in a team.

12.30 – Lunch 13.45 Grand Hall

Tom McNeil, Senior Trusts & Foundations Manager, King’s College London, UK

ROOM: Meeting studio 311+312 FR

R&D Live - A student panel reflect on whether year 1 at university has met expectations? We need to understand our audience of prospective students like never before. To help us do that, SMRS launched an exciting research project: ‘Revisions and Decisions - The Student Journey’. Over the last three years 50 students have taken part in ongoing research and dialogue investigating their practical and emotional journey as they make key decisions on courses and careers. At this session a panel of students who are now finishing their first year at university will reflect on the experience and answer questions from delegates. Dan Beynon, Head of Education, SMRS; Fiona Blair, Deputy Head of Engagement and External Relations, University of Reading, UK ROOM: Meeting Studio 213

CM MK

Online communication in higher education - a multiperspective approach This presentation emphasises the importance and possibilities of online communication in the field of higher education. Rob and Karlijn aim to convince attendees that online communication in higher education is a shared responsibility. Communication professionals, scientists, students and everyone involved in institutions of higher education all can have a valuable contribution to the online conversation. Sharing the knowledge they have accumulated through working in online communication for several higher educational institutions, they hope to help improve online communication in this relatively new field of study and to discuss the challenges higher education institutions meet.

HE trust fundraising: learning from our charity sector peers Fundraising from charitable trusts and foundations has traditionally been seen as a detail orientated function involving plenty of research and desk work. Yet some of our charity sector peers are now challenging this model by putting relationship building at the heart of their trust programmes - to great effect. This session explores this shift in outlook with perspectives from UNICEF, King’s College London and other institutions, and asks whether it is time to revise our expectations of what it means to be an effective trust fundraiser.

Liza Boffen-Yordanov, Vice President for Advancement, Franklin University, Switzerland

Susie Hills, Managing Director, Graham-Pelton Consulting and Sir Eric Thomas, Senior Counsel, Graham-Pelton Consulting

Whether you are planning your first or your fifth giving day or Giving Tuesday, hear from seasoned giving day professionals about enhancing their annual giving goals through 24-hour giving day campaigns. Learn how these institutions gained buy-in, cooperation and coordination from multiple units, and interacted with consultants. A panel will share lessons learned, discuss opportunities and provide take-aways to implement at your institution.

You, me & the VC: What does a great DoD/VC relationship look like?

ROOM: Silver Hall

Learn how web-based events and social media raised top dollars at Franklin University and Purdue University!

Thursday 1 September: Main Conference

How to get the most out of your data – using analytics to inform strategy The University of Bristol and The University of Sheffield have made efforts to put data at the heart of strategic decisions with exciting results. This panel session will explore a variety of approaches to analytics and how the results can be used to inform strategy, maximising impact and resources at all levels. Bristol will report on their regular giving analytics project and how this resulted in some of the best UK results. Sheffield will focus on demonstrating a number of innovative analytical reports that look at automated prospect prioritisation and international fundraising, the latter of which won an Insight in Fundraising IOF Award 2016.

Entrepreneurial University Leaders Institutional leaders today face unprecedented challenges. There is ever-increasing competition between institutions across a range of measures including students, research grants and philanthropy. In the UK, the proposed introduction of the Teaching Excellence Framework is another example of public policy being used to publish quality measures. Legislators are also tightening up the way contact can be made with alumni and supporters. And finding talented staff is hard and expensive. So as leaders try to safeguard the values of their intuitions and promote their distinctiveness to students, funders and supporters what are their ingredients of success? The answer is increasingly having entrepreneurial skills. Charlie Jeffery, Senior Vice Principal and Professor of Politics, University of Edinburgh, UK and Alastair Summerlee, Former President, University of Guelph, Ontario, Canada and Professor of Biomedical Science Chair: John Middleton, Executive Director, CASE Europe ROOM: Meeting Studio 211+212

Access speaker presentations Presentations will be available to download via the CASE communities following the Conference. Visit www.community.case.org and log in using your CASE login details.

Jason Briggs, Research and Prospect Manager, The University of Sheffield, UK; Saffron Quaife, Head of Analytics and Data, University of Bristol, UK; Robert Dufton, Director of Campaigns, The University of Sheffield, UK ROOM: Copper Hall FR

Surfing the big waves – campaign view from Down Under The New Century Campaign is a case study of how to balance accepted campaign rules and guidelines, when to break those rules and having the courage to make a leap of faith. This session will explore how it is possible to move from $78 M in 2013 to $310 M in 2016. Over a short time with suitable investment, leadership and courage the most amazing things can happen. Even though we have not yet finished, our campaign has already had a real impact and has changed the internal and external culture. Jo Agnew, Director, Development and Alumni Relations, The University of Western Australia and Pamela Stephenson, Associate Director, Development, The University of Western Australia ROOM: Meeting studio 214

Rob Speekenbrink, Consultant Online Communication & Interaction, Delft University of Technology/ TU Delft, the Netherlands and Karlijn de Wit, Founder and Director, NosCura, the Netherlands ROOM: Hall 400

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Thursday 1 September: Main Conference

Speaker Profiles

14.45 – Refreshment and networking break 15.15 Grand Hall

CASE Europe is a registered charity and relies on the goodwill and kindness of the many volunteers associated with us. We would like to thank all the speakers for generously giving their time to share their expertise and experience with colleagues. Whatever role our volunteers play, they are at the heart of everything CASE does.

15.15 – Closing plenary: “Shall We Dance?” 16.30 Gold Hall It’s one for the history books. Here’s the evaluation of the great dancer Fred Astaire after his first screen test: “Can’t act. Can’t sing. Balding. Can dance a little.” While it was initially an uphill battle to prove that he had the right stuff, Fred had two things in abundance: talent and confidence. So put on your dancing shoes and we’ll contemplate had to put a song in our hearts and some swing in our steps as we tackle the challenges and the opportunities that are part and parcel of a successful career as an advancement leader and I’ll share a few high steps and pratfalls of my own along the way.

If you are interested in becoming a CASE volunteer find out more about various opportunities visit: www.case.org/Volunteer Opportunities

Lorna Somers, Vice President, McMaster University Foundation & Director of Development, McMaster University

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Sponsored by

19.00 – Gala drinks reception 19.45 The Square Brussels 19.45 – Gala dinner, CASE Europe Awards 01.00 presentation and entertainment! The Square Brussels

Upcoming training and events Our one-two-day conferences and workshops, in-depth institutes and study tours provide professional development for those working across the advancement professions at all levels. 05-06 Oct 2016 Development Services Conference, Leeds, UK 10 Oct 2016 Publications Forum, London, UK 24 Nov 2016 Development for Deans and Academics, London UK 29 Nov 2016 CASE – UUK Political Affairs in Higher Education Forum, London UK

26-27 Jan 2017 Introduction to Fundraising and Alumni Relations, Manchester, UK 07-09 Feb 2017 Strategic Marketing Institute, York, UK 21-24 Feb 2017 Alumni Relations Institute, Leicester, UK March 2017 Social Media and the Community, Brighton, UK

30 Nov 2016 Strategic Talent Management, London, UK

05-06 April 2017 Nordic Summit, Oslo, Norway

07-08 Dec 2016 Regular Giving Conference, London, UK

24-28 April 2017 Spring Institute in Educational Fundraising, Loughborough, UK

25 Jan 2017 Strategic Fundraising for Leaders in Higher Educational (in partnership with UUK), London, UK

15-19 May 2017 Advancement for Leadership – Study Tour of Canadian Universities

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Speaker Profiles

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Speaker Profiles

Jo Agnew

John Arboleda

Professor Dirk Jan van den Berg

Liza Boffen-Yordanov

Chief Advancement Officer, The University of Western Australia, Australia

Founder/Partner, NOYO Global Engagement, Spain

CEO of Sanquin, former president of TU Delft and former secretary general of the Netherlands Ministry of Foreign Affairs, former Ambassador to China and former PR to the United Nations in New York

Vice President for Advancement, Franklin University Switzerland, Switzerland

Jo is the Chief Advancement Officer, Development and Alumni Relations at The University of Western Australia. She is leading UWA’s first integrated campaign, the New Century Campaign, which has achieved well over three-quarters of its $400 million goal. Jo is Deputy Chair of the Council for Advancement and Support of Education [CASE] Asia Pacific Board of Directors. Prior to this Jo was a successful fundraising consultant with more than 25 years’ international experience. Her expertise lies in strategic advice, training and coaching across development, fundraising and communications. Jo contributes to CASE and presents at international events. In 2008 she was awarded the CASE Crystal Apple Award for Excellence in Teaching. Diana Aguiar Vieira Pro-Rector for Employability and Alumni Relations, Polytechnic Institute of Porto (IPP), Portugal Diana Aguiar Vieira is Pro-Rector for Employability & Alumni Relations at Polytechnic Institute of Porto, Portugal. Diana has been passionately dedicated to enhancing graduates’ employability for almost two decades. In the last years she has been developing an employability integrated approach linked to Alumni Relations. Diana’s personal mission is to help people reach their highest potential and well-being by translating psychological science for the general public. Her personal site (www. beyou-bemore.com) aims to facilitate this purpose. Denis Ancion Deputy Director Marketing and Communications, Maastricht University, The Netherlands Denis is a veteran in the Dutch world of marketing and communications in higher education. After working as a spokesman at the chemical multinational DSM Denis transferred to Maastricht University in 1997. He was one of the key players responsible for the development of the discipline within the youngest university of the Netherlands. During the years Denis has been strongly involved in building up the international reputation Maastricht University by now has. He is clearly an all-rounder and has earned his credits working in all kinds of relevant areas like strategic communication, branding, press relations, internal communication, national and internal recruitment and alumni relations. On national level he has been chairman of DCM, the informal association of the all Dutch university directors in marketing and communications. During the period of his chairmanship the first collective initiatives were taken for joined projects on national level, for example in the area of bachelor and master recruitment. Until last year he was president of EUPRIO, the association for marketing and communications professional working in Higher Education in Europe. Within EUPRIO he participated in a group who was responsible for the development of a new long term strategy, which was implemented during his presidency.

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

John has spent his career working for and with international higher-ed institutions to discover, define, design and deliver student and alumni experiences that lead to producing genuine engagement outcomes. He has held various leadership positions across the student to alumni lifecycle for leading universities and business schools. Using Service Design and User Experience approaches for highered institutions John is able to identify and connect the dots across the various stakeholder groups to bridge the engagement gap. John is a graduate of UCLA and serves on the UCLA Alumni Association Board of Directors. Susie Balch Associate Dean, Advancement, London Business School, United Kingdom Susie joined the London Business School Advancement team in August 2008 and became Associate Dean in 2013. She has been fundraising for academic institutions for more than 27 years including Harvard University, Hamilton College and the Middlesex School, spanning roles in Annual Giving, Major Gifts, Planned Giving and Campaign leadership. Susie is currently a member of the Friends of the British Museum Advisory Council, the Ross Group and a member of the Great Britain Management Committee for UK National Softball. Susie lives in London with her husband and two teenage children. Cathy Bell Director (Development & Alumni), University of Glasgow, United Kingdom Cathy Bell has worked in University Development for over 28 years. Currently Director of Development and Alumni Services, and Secretary of the University of Glasgow Trust, Cathy has also served as a Trustee on the Board of the Glasgow Science Centre and a Director of the Merchants’ House of Glasgow, and contributes to the Ross Group and the Caledonian Group (both of which she formerly chaired). As Director of Development, Cathy now manages the Development and Alumni Office’s twin objectives of fund-raising and alumni engagement. She has responsibility for overseeing the University’s development and alumni mission which has included the successful campaigns for several buildings including the Wolfson Medical School, SCENE and the BHF Cardiovascular Building and most recently the Wolfson Wohl Building through the successful Beatson Pebble Appeal. With sights now turning to the launch of a major Campaign, the Development & Alumni Office is expanding in size and reach.

Dirk Jan van den Berg is the Chairman Executive Board of Sanquin Blood Supply in the Netherlands. Sanquin is a not for profit foundation which runs the national blood bank system in the Netherlands. Sanquin has a substantial research activity in the area of transfusion, haematology and immunology. Sanquin is also a producer of plasma-based pharmaceuticals. Its net turnover is 430 million euros and it employs 2300 fte. Dirk Jan van den Berg has extensive experience in the academic world having served as president of Delft University of Technology 2008-2015. His experience in international relations was acquired during his stay at the Ministry of Foreign Affairs in the Netherlands from 1992-2008, serving as secretary-general (1992-2000), permanent representative to the United Nations in New York (2001-2005) and ambassador to the PR of China (2005-2008). Dirk Jan started his career at the Ministry of Economic Affairs in 1980, having served in a range of lead roles. He graduated cum laude in econometrics at Groningen State University, the Netherlands, and concluded in 1985 the Cycle Etranger at the Ecole Nationale d’Administration in Paris, France.

Liza Boffen-Yordanov is the Vice President of Advancement at Franklin University Switzerland. She was the first Senior Director of International Alumni Programs and Development at George Washington University, as well as the first Director of the Development Office at SingHealth. Prior to joining SingHealth, Liza was the youngest Dean for Undergraduate Programs at the Center for American Education, Singapore. She previously served as the Associate Director, Development at the National University of Singapore. She has over 17 years of advancement experience with a range of charitable organisations. She was the first in Singapore to have attained the Certified Fund Raising Executive (CFRE) credential. She is an AFP Master Teacher and has taught the Annual Giving module for the AFP Essentials of Fundraising Certificate Program, numerous CASE conference sessions as well as NAFSA presentations. She holds professional memberships with CASE, AFP and the American Association of University Women as well as a lifetime membership in the Girl Scouts of the USA. Nina Bohn

Dan Beynon Head of Education, SMRS, United Kingdom Dan is Head of Education at SMRS, one of the leading advertising agencies in the education sector. SMRS work with 25 Universities helping them to develop effective strategies for recruiting students both in the UK and Internationally. Dan has 14 years experience in higher education and has a passion for insight. He has led SMRS’s unique research project, Revisions and Decisions, over the last 3 years. The project examined the undergraduate applicant journey through the eyes of 50 students. Nancy Bikson Managing Director, Chapel & York Chapel & York have been setting up and managing fundraising entities across the globe for 20 years. Nancy is a lawyer and a frequent speaker on the subject of international legal and tax activities for universities, schools and non-profits. Fiona Blair Deputy Head of Engagement and External Relations, University of Reading Fiona has worked in Higher Education corporate communications for 14 years. She began her career at the University of Surrey where, following a year as President of the Students’ Union, she spent eight years working in the Vice-Chancellor’s Office, managing a diverse portfolio of strategic projects and external engagement activities. Fiona joined the University of Reading in January 2009 as a senior member of the External Affairs team responsible for the institution’s corporate relations and events. Since August 2014 Fiona has been the Deputy Head of the Engagement and External Relations function (part of a new Marketing, Communication and Engagement department), which manages UK student recruitment; events and corporate relations; community relations; and staff engagement and internal communications.

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Director of Development and Alumni Relations, Royal College of Art, United Kingdom Nina Cohen Bohn has 16 years’ experience in higher education fundraising, following a 15 year career in advertising sales and marketing in television, custom magazine publishing and professional sports teams. Having led the major gifts team at the London Business School since 2005, in September 2013 she moved into the Deputy Director role where she managed the 20 person Global Campaign Committee, a principal gifts portfolio covering London and Asia Pacific, and worked with senior faculty and Executive Education colleagues to develop, fund and launch a Leadership Institute at London Business School. She worked with colleagues across the School to prioritise the collaboration of school-wide initiatives which involve and enhance Advancement’s priorities. With the near completion of LBS’s first ever comprehensive campaign to raise £100m, she was a major contributor to exceeding the goal two years ahead of the time scale in 2016. Given that, in June 2016 she will begin as Director of Development and Alumni Relations at the Royal College of Art in South Kensington and Battersea in London. Priscilla Boiardi Knowledge Centre Director European Venture Philanthropy Association (EVPA) Belgium Priscilla Boiardi joined EVPA in April 2014 as Research Manager and became EVPA’s Knowledge Centre Director in April 2016. Priscilla has more than 6 years of research experience, first as a Research Associate at the Vlerick Business School and then as a PhD candidate at the Catholic University of Leuven. She has a strong expertise in research for business and public bodies, both qualitative and quantitative, and was responsible for the Global Competitiveness Report of the World Economic Forum for Belgium. During her years as a researcher, Priscilla had the opportunity to present her work to policy makers, fellow academics and practitioners. Priscilla holds a MSc (Hons) in Economics and Management of Public Administrations and International Institutions from the Bocconi University in Milan. She is an Italian national and speaks Italian, English and Spanish.

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Speaker Profiles

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Speaker Profiles

Martin Bojam

Jeremy Browne

Sir Vince Cable

Reid Alan Ching

Education Sector Lead Partner, Penna Education

Representative to the European Union for the City of London Corporation and Former UK Minister of State for Asia in the Foreign and Commonwealth Office United Kingdom

Former UK government Secretary of State for Business Innovation and Skills

Director of Global Development, Imperial College London, United Kingdom

A regular speaker at CEAC, Martin has been involved with all aspects of marketing and advertising in the education sector for many years. He believes strongly that better engagement with business will bring many advantages to institutions and their students. Jane Bower International and Student Engagement Officer, University of Birmingham, United Kingdom Jane is new to Alumni Relations, but having previously worked in a Students’ Union has 4 years’ experience working in the Higher Education Sector. In a student facing role, Jane is responsible for coordinating a programme of student engagement activities to raise awareness and understanding of alumni and the impact that they have amongst the student body.

Jeremy is the Special Representative for the City to the Europe Union. His role is to represent the UK based financial and professional services sectors at the highest levels in Brussels and in EU Member States, with policy makers, regulators, central bankers, MEPs, Commissioners and officials, national governments and other key opinion formers. He covers a range of EU issues including the UK EU Referendum and the Capital Markets Union. Jeremy was previously a member of the British Government. He was Minister of State in the Foreign and Commonwealth Office (with responsibility for British relations with Asia and Latin America) and in the Home Office (with responsibility for Crime Prevention). He was the Member of Parliament for Taunton (2005-2015). Bob Burdenski

Simon Bracewell Sales and Marketing Director, HavasEducation Simon has over 25 years’ experience in the recruitment, marketing and events businesses and has worked with education clients for over 15 years. Simon now takes responsibility for the Heist Awards, the flagship awards for education marketing now celebrating their 26th anniversary as well as providing the strategic lead for HavasEducation.

Annual Giving Consultant, Trainer and Author CASE Crystal Apple Speaker, Bob Burdenski, is an internationally-recognised annual giving consultant, author, speaker and trainer, including 10 years at the CASE Spring Institute. He has served more than 200 institutions throughout the world since 1994, and is the author of three CASE bestsellers including Online Innovations in Annual and Regular Giving. Arjan Burgers

Jason Briggs Research & Prospect Manager, The University of Sheffield, United Kingdom Jason is Research & Prospect Manager for the Development, Alumni Relations & Events Office at The University of Sheffield where he manages prospect research, analytics and due diligence. A graduate in History & Philosophy from The University of Sheffield, Jason has worked in prospect development for four years. Previously he managed a social enterprise called Learning for the Fourth Age and in his spare time he is a Board Member of a Tibetan charity called Land of Joy (Ganden). He is a member of the Institute of Fundraising’s Researchers in Fundraising committee and has spoken at the CASE Europe Development Services Conference 2015. Recently he won an Insight in Fundraising Award for a team project on international fundraising analytics. Alexandra Broekema Senior Alumni Relations Manager (International) University College London, United Kingdom Alexandra has been working in higher education with an international focus for 14 years. Working with alumni for a number of years now, she leads on international alumni and supporter engagement at University College London as Senior Alumni Relations Manager. Some of the projects she is currently working, include actively engaging alumni and supporters in UCLs upcoming philanthropic campaign, developing meaningful volunteering, and widening access to professional development opportunities for alumni.

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Director, MakeSence Concepting & Consulting, the Netherlands Arjan is founder of MakeSence – specialised in designing and delivering the right student experiences to drive tangible results. He is a strong believer in creating the right memorable branded student experiences is the key to successful recruitment, enrollment and student success performances. Arjan brings proven best-practice expertise in the area of Customer Experience, CRM, One-to-one Marketing and Multichannel management. In the 90’s and in the 00’s he worked for Mercedes-Benz and Royal Philips. Since 2011 he is a fulltime consultant.

Sir Vince Cable was Secretary of State for Business Innovation and Skills and President of the Board of Trade (2010-2015). He was Member of Parliament for Twickenham 1997-2015; deputy leader of the Lib Dems 2007-2010 and shadow chancellor 2003-2010. As MP he was chair of the All Party Police Group and All Party Group on Victims of Crime and a member of the Treasury Select committee. Sir Vince Cable read Natural Sciences and Economics at Cambridge University, where he was President of the Union, followed by a PhD at Glasgow University. For full details please see www.vincecable.org. Karen Cairney Managing Director, KWC Consulting Ltd Karen is the former Director External Relations & Communications of Edinburgh Napier University where she led responsibility for the management and implementation of University’s External Engagement, Marketing and Communications and Fundraising and Alumni strategies. Karen has worked as a senior level professional in the charitable and educational sectors for over 25 years and has experience in a variety of different sectors including, health, education, arts, environment and social services. Karen Cairney is now Managing Director at KWC Consulting Ltd. John Cash Chair of the Board of Directors, Senior Consultant & Principal, Marts & Lundy John Cash is Chair of the board of Marts & Lundy, an international fundraising consulting firm with offices in the U.S, Canada, the UK and Australia. He previously led the development programme at Berkeley where he was responsible for a $1.5 billion campaign and was chief development officer for Stanford’s largest academic unit during the first ever $1 billion campaign.

As Director of Global Development for Imperial College London, Reid sets the strategic vision and leads the implementation of a comprehensive, proactive, and expansionist international fundraising programme. In this capacity, he supports the efforts to advance the College’s mission by increasing the philanthropic engagement and support from alumni and friends residing outside the UK. Reid arrived at Imperial from New York University, where he was the Director of Global Development and led the global fundraising activities for the institution. While there, he managed a portfolio of prospects with a focus on East and Southeast Asia, Western Europe, and the Middle East. Prior to NYU, Reid served as Senior Associate Director of Alumni Relations for the Kellogg School of Management at Northwestern University. Based in its NYC office, Reid supported all alumni relations efforts along the Northeast Corridor of the US and overseas. Reid’s entry into development was as an Associate Director of Major Gifts at Columbia Business School, where he worked until 2005. Originally from Hawaii, Reid graduated from the University of Illinois at Urbana-Champaign and completed his graduate degree at the Newhouse School at Syracuse University. Beng Hwee Chua Executive Director, CASE Asia Pacific Beng Hwee has been Executive Director of CASE Asia Pacific since October 2010. Known for her skills in strategic planning, internal management and external outreach, she heads a team of 6 that is lauded for their professional and responsive work ethos. Under her charge, the office works in strategic partnership with volunteers, businesses and colleagues worldwide, spearheading numerous advancement programmes and conferences to meet the training and development needs of advancement professionals. With unbridled enthusiasm and passion, she identifies potential partnership opportunities and strategic collaborations to support the growth of CASE Asia-Pacific. Prior to joining CASE, Beng Hwee was Deputy Director, National University of Singapore (NUS) Office of Alumni Relations. She holds a bachelor’s degree in business administration from NUS.

Arjan is a regular speaker at congresses and seminars, member of the jury of the Dutch Customer Service Award, NCCA, 2011 – 2015, and winner of two prestigious awards: Global Customer Experience Management, Customer Strategy Award, alongside a runner-up position in the Gartner CRM Excellence Awards.

Helen Clapham Director of External Relations, The Grammar School at Leeds, United Kingdom Helen is a skilled marketer who is passionate about the benefits that strategic marketing can bring to education. Helen has gained extensive education experience from working both in the higher education and the school sector. Her remit covers all aspects of marketing at one of the UK’s leading independent schools.

Gaynor Burksfield Head, HavasEducation Gaynor has been working with HE clients on UK and International student attraction for over 10 years. Gaynor leads on strategy and development, helping clients understand the markets they are working in so that they can build better engagement with their audiences.

Daniel Cohen CEO, Graduway Daniel is a leading author, entrepreneur and speaker in the world of alumni relations, as well as considered one of LinkedIn’s top ten voices on education and alumni thought leadership.

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Speaker Profiles

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Speaker Profiles

Mina Colonna d’Istria

Jason Coolman

Matt Criddle

Robert Dufton

Deputy Director, Fondation ESSEC, France

Associate Vice-President, Development, University of Waterloo, Canada

Sales Manager – Education, UCAS

Director of Campaigns, The University of Sheffield, United Kingdom

Mina Colonna d’Istria is the Deputy Director of the ESSEC Foundation, working for the ESSEC Business School in France. Mina has been working in fundraising for the past 9 years, having worked for the leading Higher Education Institutions in France – the Ecole Polytechnique, the ESCP Europe and since 2012 – the ESSEC Business School where she is responsible for UK and USA markets. She also manages the Annual Fund campaign with an average collected amount of € 1.3 million per year. Neil Condron Content Coordinator, The University of Manchester, United Kingdom Neil has worked in the Division of Communications and Marketing at The University of Manchester since 2013, providing editorial expertise across digital and print channels. Prior to joining the University he worked as an editor at a pharmaceutical education provider, a copywriter at a digital agency and a freelance music journalist. In 2015 he collected the Silver Prize on behalf of Manchester for Best In-House Print Publication in the CASE Circle of Excellence Awards.

After working as Residence Manager at the University of Guelph, and as MPP Liaison for the Minister of Citizenship, Culture and Recreation, Coolman joined the University of Waterloo as Residence Life Coordinator in 1999. In 2000 as Waterloo embarked on a $600+ million campaign, Coolman joined the Office of Development, where he held roles as Development Officer, Annual Fund and Development Officer, Major Gifts & Corporate Campaigns. He assumed the role of Director, Alumni Affairs in January of 2005 and was promoted to Associate VicePresident, Alumni Relations in 2013. Coolman completed his Masters Degree in Leadership at the University of Guelph. His major research project entitled, ”The Science Behind the Art of Engaging Alumni: Linking Engagement and Impact” utilises alumni research data to build a strategic advancement model. Coolman has presented his research and other Advancement related topics at conferences in Canada, USA and Europe. He is the author of several feature articles on the topic of alumni engagement. His professional accomplishments earned him the 2011 Rising Star award from the Council for Advancement and Support of Education District II (CASE).

Barbara De Colombe Executive Director, HEC Foundation, France Since December 2008, Barbara has been Executive Director at HEC Foundation. She has been in charge of the coordination of the fundraising campaign with a team of dedicated professionals and volunteers. In 2008, the HEC Foundation launched its first fundraising campaign with the objective to raise €100 million over 5 years. tHECampaign raised €112 million from individuals and corporations by 2013 to support HEC Paris’ development through financing scholarships, research and faculty, facilities and to build an endowment to ensure sustainable support. From September 2007 to November 2008, she was Director of Development at HEC Foundation in charge of individual major gift, to prepare the launch of the campaign. From 2002 to 2007, she was in charge of major gift fundraising in France and Belgium at INSEAD, and managing campaign’s operations team during the second capital campaign. Barbara is an alumna from ESCP-Europe and INSEAD business schools in France. She spent one year in Russia in 1999, where she worked in a law firm and then 2 years in the US (2000-2002), to study issues and fundraising practices of the non-profit sector in the US at Harvard. Barbara is also a volunteer of the French Fundraisers Association (AFF), and member of the board of Pierre Bellon Foundation.

Mark Covell Head of Corporate Communications, Bournemouth University, United Kingdom Mark Covell is Head of Corporate Communications, at Bournemouth University in Dorset, England and responsible for a team delivering both internal and external communications. Prior to joining BU Mark worked for the Olympics London 2012 and Glasgow 2014 Commonwealth Games. He has also worked for the BBC and ITV. Mark began his career in the Press Office at Leeds City Council. He studied economics and politics at Strathclyde University in Glasgow. Chris Cox Vice-Principal Philanthropy and Advancement and Executive Director of Development and Alumni, University of Edinburgh, United Kingdom Chris Cox joined the University of Edinburgh in February 2016. He has worked in development and alumni relations for 24 years, ten of which were in his previous role as Director of Development at The University of Manchester, following earlier roles at UCL and Newcastle University. He has been active with CASE for several years, as a previous European representative on their US-based Commission on Alumni Relations, and as a faculty member at Institutes for Educational fund-raising in Europe and Africa. He is the Chair of the CASE Europe Annual Conference in Brussels. He was Chair of the Ross Group of UK Higher Education Development Directors in 2011 and 2012 and was a member of the Education Task Force for the UK Government’s Giving Summit in 2012. He holds a BA in History from UCL and an MA in International Political Economy from Newcastle University. He has been a Board member at the Royal Northern College of Music since 2013.

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Matt has over six years’ experience working within student and youth markets for UCAS Media, across traditional and digital media channels. In his role as Sales Manager, Matt and his team are responsible for delivery of data driven marketing and recruitment solutions to UK Universities and their Agencies. He has a particular interest in the role of data in informing and executing marketing activity. Sue Cunningham President, CASE Sue Cunningham became president in March 2015 of the Council for Advancement and Support of Education, which helps schools, colleges and universities worldwide strengthen their alumni relations, communications, fundraising and marketing operations. As CASE president, Sue provides strategic and operational leadership for one of the largest associations of education-related institutions in the world. Sue joined CASE from the University of Melbourne, where she was VicePrincipal for Advancement working with the Vice Chancellor in leading a campaign to raise $500m and in building the advancement team across the University. Before traveling down under Sue was Director of Development for the University of Oxford for the Oxford Thinking Campaign with a goal of £1.25 billion following her time as Director of Development at Christ Church, Oxford and as Director of External Relations at St Andrews University. Before working in education Sue’s career was in theatre, arts and the cultural sector. Sue is an Honorary Fellow of the Melbourne Graduate School of Education and a Fellow of the Royal Society of Arts. Sue received the CASE Europe Distinguished Service Award in 2012 and her CASE Crystal Apple in 2008. Professor Kurt Deketelaere Secretary-General, League of European Research Universities, Professor of Law, KU Leuven Kurt Deketelaere has been the Secretary-General of the League of European Research Universities (LERU) since 2009. Before joining LERU, he was the chief legal advisor (2004-2007) and the chief of staff (2007-2009) of the Flemish Minister for Public Works, Energy, Environment and Nature. Kurt is an honorary professor of law at the University of Malta and the University of Dundee and has been a visiting professor of law at the Universities of London, Sydney and Singapore. Kurt published extensively in the field of EU Environmental, Energy and Climate Change Law, and is the editor of several leading book series and journals. He chairs the Board of Directors of the Flemish Energy Regulator (VREG), is chair of the Flemish Environmental Damages Commission, co-chair of the Malta Legal Forum on Adaptation to Climate Change, and is on the board of a number of profit (MRBB, AIF) and non-profit (I-Cleantech, VVBBCI) organisations in Belgium.

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Robert Dufton is Director of Campaigns at the University of Sheffield and leads the University’s drive to increase philanthropic income. He is a member of the University Executive Board’s Development and Public Value sub-groups. He is an Honorary Senior Visiting Fellow at Cass Business School, London and a member of the Arts & Humanities Research Council. He is a member of Court of the University of Bristol, and was previously a member of its governing Council and Deputy Chairman of the Alumni Association. Bruno van Dyk Director of Development and Alumni Relations Durham University United Kingdom Bruno van Dyk is Director of Development and Alumni Relations at Durham University. He has been involved in development work, university advancement and international activities for more than 25 years, in Africa, Europe, the US, the Gulf, Asia Pacific and the UK. He has two Masters degrees and a certificate in Managing Partnerships and Strategic Alliances from INSEAD. He has published on literary, educational and polemical issues and is on the editorial board of “Giving: Thematic Issues in Philanthropy and Social Innovation”, taught for many years on the Masters in International Studies in Philanthropy and Social Entrepreneurship programme at the University of Bologna and has contributed to current debates by presenting and facilitating at over 40 conferences. He has been and is an ordinary member and Chair of a number of University and other non-profit national and international Boards. He was the Chair of the CASE Africa Conference, Cape Town, 2015, and is co-Chair of the CASE Africa Conference, Nairobi, 2016. Ian Edwards Senior Partner, More Partnership Ian Edwards is More Partnership’s Senior Partner. After graduating from Emmanuel College, Cambridge and a first career in the commodities business living and working in East Africa, Ian joined Shrewsbury School as its first Development Director. Immediately prior to joining More Partnership he spent nine years at INSEAD, the world’s leading international business school, latterly as Executive Director of Development. Under his leadership The INSEAD Campaign – a business school for the world was launched in the autumn of 2004 after a quiet phase of three years. The target of €200 million, one of the most ambitious of its kind in continental Europe, was reached in December 2008. Ian is a former Director of African Medical and Research Foundation UK, and is a Director of Nizkor UK, a human rights NGO. He was Chairman of CASE Europe Trustees from 2001 – 2004 and is a holder of CASE’s Crystal Apple speaker award. Ian is a Freeman of the City of London, a member of the Institute of Fundraising and of the Association Française des Fundraisers (AFF). Ian is a recipient of the CASE Crystal Apple for Excellence in Teaching.

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Speaker Profiles

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Beth Elzer

Rachel Fletcher

Ben Goodwin

Marianne Harris-Bridge

Former Creative Director, Imperial College London, UK and USA

Managing Director and Co-founder, UniQuest

Media Relations Manager, Birmingham City University, United Kingdom

Director of Marketing & Communications, Glasgow Caledonian University, United Kingdom

Beth Elzer is the former creative director for Imperial College London. Her role is to oversee, protect and inspire Imperial’s brand in all mediums – print, web, signage, film, and merchandise. She works across senior teams to re-envision communication strategies and direct impactful visual storytelling — and she has a tremendous amount of fun and more than a touch of chaos while doing it. Prior to her appointment at Imperial, she has held positions at the American Association for the Advancement of Science in Washington, D.C., the University of Edinburgh in Scotland and Purdue University in Indiana. Steve Evans CEO, Net Natives Steve Evans founded Net Natives in 2008. Now, in his role as CEO, Steve combines leading the strategy of this pioneering company with ensuring that Net Natives never loses its focus on being the best; the best at what we do and the best place to build a career. Steve is a regular contributor to digital and social media conferences. Trina Everall Manager of Student Revenues, The Guardian Trina Everall is Manager of Student Revenues at the Guardian. Trina has worked in Education for 5 years before moving on to develop the Guardian’s courses and training advertising portfolio. Trina now leads the Guardian Study team providing advertising, response, research and content marketing solutions to student marketing organisations. Kirsti Ferrier Executive and Career Management Coach and Change Consultant, United Kingdom Kirsti Ferrier is an Executive and Career Management Coach and Change Consultant. She specialises in helping senior managers, groups and individuals cope with the challenges of change and organisational restructure. She is passionate about maximising talent within organisations and facilitating personal and professional development. She has coached a wide range of individuals from both the private and public sectors. Kirsti brings a deep understanding of individual change and releasing potential to her coaching work. Her approach is positive and solution focused, helping her clients’ develop greater self-awareness, accountability, coupled with building skills and capacities to be more successful in the future. She consistently works to improve communication impact, the ability to work with complexity and ambiguity and build more productive working relationships. She facilitates personal and professional growth, improving current performance and the ability to manage change. She has successfully supported a range of transitioning clients including organisations facing restructure and industry leaders wishing to increase people engagement, resilience and performance.

Rachel Fletcher is an internationally experienced business operations manager with a decade of experience optimising university student recruitment and conversion. Rachel co-founded UniQuest to build a flexible service that could adapt to the rapidly changing needs of HEIs in relation to digital attribution, student engagement and conversion operations.

Ben is currently Media Relations Manager at Birmingham City University, where he is responsible for the institution’s PR and media strategies, carrying out corporate and research communications and managing the Media Relations team. Prior to this, Ben was International Media Relations Manager at the University of Birmingham.

Nicole Fouchier

Jaclyn Green

Former Director of Development and Alumni Relations, Tilburg University, the Netherlands

PR & Communications ManagerHarper Adams University, United Kingdom

As of 2006, Nicole Fouchier has worked at Tilburg University. She began her career in higher education as the managing director of the Tilburg School of Economics and Management. Before working at the university she held a number of managerial and lobbying positions within the healthcare sector, the latest of which was head legal and consultancy of the Dutch Association of Medical Specialists. She began her career as a lawyer. Nicole Gillham Director of Development & External Relations, Architectural Association School of Architecture, United Kingdom Nicole recently joined the AA to establish a new Fundraising and External Engagement Strategy to maximise the capital and revenue fundraising income and take responsibility for the external face of the AA, including raising its profile and further developing the Membership and Alumni offering. Alongside this, she is also the Director of the AA Foundation and directs its activities and responsibilities, working closely with the Board of Trustees. Over the past eight years Nicole established the first joint office function for Development, Alumni Relations and Corporate Events at Henley Business School, University of Reading, and as the Executive Director of the Reading Real Estate Foundation (a sectorleading educational charity and alumni association) significantly grew development and project activities. Prior to this, Nicole spent 10 years living in Germany and Spain working in Marketing and Sales. Nicole has spoken at CASE conference and seminars on fundraising and stakeholder engagement receiving a stellar speaker award. Richard Gillingwater Head of Brand Strategy, Accrue Fulton, United Kingdom A strategic and creative thinker, Richard is an ideas man who has spent over 30 years helping commercial and educational organisations find better and more authentic ways to tell their brand story. Helping organisation to reveal their authentic voice and build a deeper emotional bond with their stakeholders. It is this authenticity, he believes, that underpins your story, builds customer confidence and ensures a positive emotional engagement across every consumer and stakeholder touch point.

Jaclyn Green has been managing public relations and corporate communications at Harper Adams University for eight years and is responsible for promoting and enhancing the university’s reputation across multiple channels including traditional and digital media. Her team leads on areas including press and broadcast liaison, news generation, videography, event & news photography, and social media content. She leads on social media policy for staff and students plus associated training and guidance. Jaclyn’s career history includes 12 years in regional print journalism. Katrina Hancock Director of Development, Exeter College, University of Oxford, United Kingdom Katrina Hancock is the Director of Development at Exeter College, Oxford. In 2009, she launched the a 45m Exeter Excelling Campaign to mark the College’s 700th Anniversary and has successfully raised the £45m this year. Katrina has been in charge of leadership gift solicitation, strategy and the overall fundraising and alumni relations programmes since 2006. Katrina is a graduate of Exeter, having read Earth Sciences, and was then a youth and children’s worker in North London before returning to Exeter in 2004.

Marianne has worked in the private, third and public sectors in Director of Marketing, Communications and Business Engagement roles for over 20 years. She has led change management and rebranding activities, developed strategy and vision, worked with the leadership teams, and with and within several universities and a further education college. A consultant on marketing strategy and development and change leadership, Marianne has undertaken a number of interim roles with universities. An experienced speaker at UK and international conferences, she also provides tailored consultancy support to SMEs and higher education. Karen Hart Head of Alumni Fundraising, The Open University, United Kingdom Karen joined The Open University ten years ago following an epiphany (and a career in corporate pension consulting). During this time she has built the University’s legacy activity from reactive administration to a proactive programme which includes direct mail, events, face to face and a telethon. She now heads the alumni fundraising team which covers annual fund, legacies and a mid-value programme. Nancy Hawkes Editor in Chief, University College Cork, Ireland Nancy Hawkes has been UCC’s Editor in Chief for over a decade and previously worked at Cork University Press. She has a wealth of experience in the publishing sector and has led the relaunch of Independent Thinking, UCC’s flagship in-house magazine.

Alex Hardie Marketing Manager, Harper Adams University, United Kingdom Alex has headed up marketing and communications for a number of organisations, including Virgin. His career began as a journalist with the Midland News Association. He launched a self-publishing company in 2009, working with leading creative universities in London before founding a marketing consultancy. Alex joined Harper Adams in 2012 and has a campaign portfolio incorporating shows and events, international and postgraduate marketing.

Susie Hills Managing Director, Graham-Pelton Consulting A seasoned fundraiser and consultant with experience in the education, arts, and community sectors, Susie’s areas of expertise include campaign development and implementation, major gifts, staff development, volunteer management, alumni relations, event management, marketing, communications, and fundraising in the Middle East. Suzanne Hilser-Wiles Senior Vice President and Managing Director, Grenzebach Glier and Associates Suzanne Hilser-Wiles oversees GG+A’s Global Practice Area and has served clients in the UK, throughout Europe, Australia and North America. She brings more than 20 years of experience in advancement, programme building and campaign planning and implementation in higher education, healthcare, arts and culture and other nonprofit organisations.

Kirsti is currently an independent practitioner. Her facilitative approach and style has led to significant tangible results for individuals and businesses. Some of her recent clients include: Diageo, Heriot Watt University, Astra Zenica, Shell and Glasgow Council. She offers individually tailored coaching programmes (working both one to one and with groups) and customised interactive change workshops.

Speaker Profiles

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Speaker Profiles

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Speaker Profiles

Kerrie Holland

Alex Hyde-Parker

Charlie Jeffery

Caron Jones

Deputy Head of Alumni Relations, University of Birmingham, United Kingdom

Deputy Director, Development Services, University of Manchester, United Kingdom

Professor of Politics and Senior Vice Principal, University of Edinburgh, United Kingdom

Head of Public Relations, University of Greenwich, United Kingdom

Kerrie is responsible for the management and direction of the University of Birmingham’s programmes of engagement for more than 200,000 alumni around the world; managing the core Alumni Relations functions including the Events, Communications and Donor Relations teams. She is also responsible for development and oversight of programmes and engagement activity for new audiences, including students, staff and parents. In 2015, she led the campaign close messaging for the University of Birmingham’s £193m Circles of Influence campaign, creating a programme of celebration and thanks while introducing future fundraising projects. Kerrie joined the University of Birmingham in 2011 as Volunteer Relationship Manager, working with senior and influential alumni, and became Deputy Head of Alumni Relations in 2014. Lori Houlihan (neé Manders) Director of Development and Alumni Relations, University College London (UCL) Lori Houlihan joined UCL in February 2011 as Director of Development and Alumni Relations and is leading their largest ever Campaign. Previously she was Director of Development and External Affairs at the University of Aberdeen where she worked for 12 years and led its highly successful fundraising campaign which raised over £200m. She is an experienced marketing professional with over 16 years experience in HE marketing and fundraising. She is a member of the CIM and has been a trustee of CASE Europe for the last four years. David Hudson Deputy Director External Relations, Teesside University, United Kingdom David is Deputy Director of External Relations at Teesside University. He is responsible for developing Teesside’s marketing and recruitment strategies and heads up the marketing, brand creative, communications and recruitment teams, also having responsibility for overseeing crossinstitutional marketing and student recruitment at Teesside University. David’s team won the 2014 HEIST Marketing Team of the Year award. David started his career working in the private sector, marketing education opportunities across a network of learning centres. From there he moved into further and higher education institutions working in a variety of marketing, recruitment and alumni development roles before moving to Teesside in 2010 to head up their student recruitment activities. In 2013 David was appointed Deputy Director of External Relations, one of the University’s largest departments, which also leads on development, alumni relations, events and corporate communications. Ariel Hugentobler Head Career Services, University of St. Gallen, Switzerland Ariel Hugentobler, Dr. oec. HSG is in charge of the Alumni Career Service at the University of St. Gallen, Switzerland. Previous to this, he was CFO in a consulting company, and worked as Global Head of Human Resources in a division of a quoted industrial group. He wrote his doctoral thesis on the topic of the early detection of banking crises.

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Alex is the Deputy Director of Development Services at the University of Manchester with responsibility for gift processing, information management, data protection, freedom of information, data analysis, system development and prospect research. Alex has worked in higher education advancement for 8 years, previously at the University of Edinburgh, and has been responsible for Data Protection in a range of roles in Higher Education for around 15 years. He was co-chair of the CASE Development Services conference from 2013 to 2015 and a regular presenter for CASE. Faye Jackson Press Officer (Corporate), Imperial War Museums, United Kingdom Faye works at Imperial War Museums as a Corporate Press Officer and is responsible for leading on all First World War Centenary communications, working with a number of government bodies on national and international commemorative activity. Prior to this she worked as Media Relations Assistant at the University of Birmingham with responsibility for regional media and digital research communications. Louise Jagger Director of Development and Alumni Relations, Aberystwyth University, UK Louise joined Aberystwyth University as Director of Development and Alumni Relations in March 2014 after a career in fundraising and supporter relations, working her way up from entry level roles to Directorate roles at major UK charities across a range of sectors and including as a self-employed consultant. A passionate advocate of not-for-profit and Higher Education organisations as forces for social change and a leader of many capacity building developments for fundraising and engagement, Louise has contributed to UK and international initiatives to develop fundraising as a profession and to measure the impact of philanthropic support and engagement. Alistair Jarvis Deputy Chief Executive, Universities UK, United Kingdom In addition to deputising for the Chief Executive, Alistair leads on external relations and political affairs for Universities UK’s and oversees operational services and communications strategy. Alistair joined Universities UK in 2013. Before joining Universities UK he was a Director at the University of Birmingham and has previously held communications, campaigning and political relations roles for national organisations in both the public and private sectors. He is also currently Deputy Chair of the board of wonkhe.com, a higher education policy media website.

Charlie Jeffery is Professor of Politics and Senior Vice Principal at the University of Edinburgh, having earlier been Vice Principal Public Policy and Impact and Head of School of Social and Political Science. He has led a number of research initiatives on Scottish and UK politics for the UK Economic and Social Research Council and was a member of ESRC’s governing Council from 2005-11. He chaired the UK Political Studies Association from 2011-14 and was a member of the Politics and International Studies assessment panel for the UK’s 2014 Research Excellence Framework. He has been special adviser to parliamentary committees in Scotland and at Westminster, and to the EU Committee of the Regions. He was a member of the UK Government’s Commission on the Consequences of Devolution for the House of Commons which considered special arrangements for English legislation at Westminster. Most recently he has been leading work coordinated for the University of Edinburgh on the Scottish constitutional debate with the support of the Economic and Social Research Council and working with the City of Edinburgh Council to develop a ‘City Deal’ designed to drive on the economic growth of Edinburgh and the surrounding region. Tom Jirat Advancement Services Manager, The University of Salford, United Kingdom Tom’s career began in alumni relations and regular giving at Salford before a move into the University’s newly created Advancement Services team, initially specialising in information management and systems. Tom now leads the team across all its functions with a portfolio covering information and systems management; reporting and gift administration; prospect research and pipeline management; and donor engagement and stewardship. Bryoney Johnson College Alumni Relations Manager, University of Birmingham, United Kingdom

Caron is an experienced PR professional who loves learning and teaching about the communications professions. In her day job, she’s Head of Public Relations at the University of Greenwich, having previously held management posts at the University of Leeds and the BBC, as well as in the charity sector. Out of hours, she’s a course leader on the MA in Public Relations at the University of Greenwich and a member of the teaching team for PR Academy, delivering professional qualifications for the Chartered Institute of Public Relations. Caron knows what it’s like to combine work with study, as she’s completed an MA, a postgraduate diploma and a teaching qualification in recent years. Emma Jones Director of Alumni Relations and Annual Giving, KTH Royal Institute of Technology, Sweden Emma Jones started working in alumni relations in 2006, managing the alumni team at Imperial College London. In 2008, Jones accepted the CASE Circle of Excellence Silver Medal for Imperial College’s ‘International Ambassador Scheme’, a scheme designed to engage Faculty in progressing international alumni relations. Emma returned to her native Sweden in 2011 to advance the alumni relations programme at KTH Royal Institute of Technology and to set up its first annual fund. KTH’s annual fund (KTH Opportunities Fund), is the first of its kind in Sweden in that it raises both financial donations and gifts of time. Emma has experience from a wide range of alumni relations and alumni giving programmes, with a specific expertise in developing international networks and working with volunteers and donors. Emma was a faculty member at the first CASE Alumni Relations Institute in 2013 and is a CASE Europe Trustee. Artem Kamaev

Bryoney has five years’ experience of Higher Education, in Marketing, Communications, and Alumni Relations roles. As Communications Officer for Birmingham’s alumni office Bryoney led on the planning, implementation and evaluation of high profile engagement campaigns and co-edited the University’s alumni magazine.

Alumni Relations Manager, Higher School of Economics, Russia

Bryoney has experience of supporting student engagement, research and international strategies through alumni engagement. Bryoney also spent 10 years in Internal Communications for public and private sector organisations.

Daniel Keyworth

Alistair holds a BA in Politics and Government from the University of Kent, a Postgraduate Diploma in Management from the University of Leicester and a Postgraduate Diploma in Higher and Professional Education from the Institute of Education at the University of London.

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Artem has worked at the HSE since 2015 where he is alumni relations manager. He completed his Bachelor in Political Science in 2014 at HSE.

Director for Customer Engagement – Education, Blackbaud International Business Unit Dan works with universities and schools around the world towards better utilising advancement systems, data and technology to achieve core outcomes and impact. Prior to Blackbaud, Dan was part of the Executive Team within the University of Oxford’s Development Office, where he was responsible for collegiate-wide systems, regular giving, legacies and broader cross-University collaboration.

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Speaker Profiles

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Speaker Profiles

Rachel Killian

Paul de Knop

Kirsti Lehmusto

Dirk Luyten

Senior Client Partner, Penna Education

Rector of the Vrije Universiteit of Brussels, Belgium

Director of Communications and Community Relations, University of Helsinki, Finland

President, INSEAD Alumni Association of Belgium

Rachel supports a range of universities, colleges and business schools with their marketing strategies and activities. She previously spent more than ten years at the University of Warwick, principally with the responsibility for the marketing and recruitment of the Warwick MBA programme. Claire Kilner Deputy Director and Head of Alumni and Donor Communications and Engagement, University of Manchester, United Kingdom Claire Kilner has worked in higher education Advancement since 1996 at the Universities of Sheffield, Nottingham and Manchester, starting in public relations before moving into alumni relations. She is currently deputy director and head of alumni & donor communications & engagement at the University of Manchester, where she has responsibility for the strategic development of alumni relations programming for over 280,000 alumni based in over 200 countries and territories. She has particular responsibility for and interest in communications, international alumni relations, senior alumni engagement, volunteering, alumni involvement in enhancing student employability & experience and the role of the University in the continuing career development of alumni. Claire is a double alumna from the University of Sheffield with a BSc in Anatomy and Cell Biology and a MA in Journalism Studies. Tricia King Vice President Global Engagement, Council for Advancement and Support of Education Tricia is Vice President Global Engagement at CASE and believes passionately in the commitment to advancing education to transform lives and society across the globe. She operates between CASE offices in Washington, London, Singapore and Mexico City and works with higher education leadership across 5 continents. As a result she is rapidly developing a world view on higher education. Tricia has worked for 4 very different UK universities over 2 decades, most recently on the leadership team in the University of London where she was Pro-Vice-Master for Strategic Engagement at Birkbeck. Her job focused on connecting an extended, diverse, passionate and committed Birkbeck community into the support of the institution and its remarkable students and staff. This included leading on communications with students at every stage of their student journey and taking an integrated approach to government relations, alumni relations, fundraising, media, business engagement, student recruitment and all types of stakeholder communications.

Prof. Paul De Knop is currently the rector of the Vrije Universiteit of Brussel. He has previously held the role of dean of the Faculty of Physical Education, professor at the University of Tilburg, and chairman of the Board of the Flemish Community Education (GO!). Prof. Paul De Knop has received several awards for his academic work including the Piet Theysprijs for academic research on youth sports in 1992. In 2004, he won the Sport Management Excellence Award from the European Association for Sport Management, and of the Best Practice Award in Sport and Recreation Management in 2005, awarded by The Institute of Sport and Recreation Management. In 2013 De Knop received an honorary doctoral degree at the Antwerp University. Fiona Kirk Senior Consultant & Managing Director, Marts and Lundy Fiona joined Marts & Lundy in 2014. She served five years as Director of Development and Alumni Relations at London School of Economics. Fiona was Director of Development and Alumni Relations for Imperial College London and Development Director at English Heritage and The Science Museum. She is a Governor of Goodenough College and a former Trustee of CASE Europe. Barbro Kolbjornsrud Head of Alumni Relations, BI Norwegian Business School, Norway Barbro Kolbjornsrud joined BI Norwegian Business School in 2001 and has extensive experience within higher education in the area of executive education. BI appointed Barbro as head of alumni relations in 2006. The BI Alumni network have successfully grown into a national and global network of sustainable communities with strong volunteer support. Barbros professional interests is long term strategic planning, establishing sustainable national and international communities, enhancing alumni engagement and cultivating external relations. Barbro holds a Bachelor’s degree in marketing, strategy and internationalisation and an Executive Master’s degree in Management, both from BI. Peter J Lasher Vice President GG+A Peter J Lasher, Vice President GG+A, is a consulting professional who, for over twenty years, has specialised in driving fundraising performance using philanthropic analytics and performance metrics to achieve goals in private support. His fundraising experience includes five multi-billion dollar capital campaigns at large, complex institutions. Mark Leach Director, Wonkhe Mark Leach is the Director of wonkhe - the home of higher education wonks, a site he founded in early 2011 to improve policymaking in the sector. Alongside his professional roles, Mark has written widely about higher education for wonkhe, Times Higher Education and The Guardian and provided consultancy across a range of projects in the sector.

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Kirsti Lehmusto was educated in Helsinki, Finland at the Helsinki School of Economics and Business Administration. She has a strong background in Finnish retail business and as a marketing director. She is a member of the board in notable Finnish foundations, such as the Kone Foundation, which promotes Finnish academic research, arts and culture. Kirsti Lehmusto has participated in the International Executive Program of INSEAD, Fontainebleau 1999. She has been working for the University of Helsinki for over five years now and is in charge for communications, marketing, political affairs, alumni activities and fundraising. Ollie Leggett Managing Director and Brand Consultant, IE Design Consultancy Driven by a desire to stand alongside values driven organisations and to make a difference through the power of brand and digital, Ollie founded IE in 1994 and continues to lead IE’s more complex brand consultancy projects. Himself a graduate of courses at Cranfield School of Management, he led the consultancy for the recent rebrand of Cranfield University. Other notable education clients include the Universities of Birmingham, Bristol, Warwick, York and Imperial College London. Bob Lewis President, UCL France Alumni Group, France Bob Lewis is President of the Franco British Chamber of Commerce & Industry and a consultant in Strategy. He also channels development and in Higher Education deployment at Marchmont Conseil SARL based in Paris. He is an honory trustee of the Hertford British Hospital Charity. Bob is President of the UCL France Alumni, a group of over 4,000 University College London Alumni living in France for whom he manages regular meetings and in addition organises charitable events in the Paris area. Bob was a Vice President EMEA at British Telecom Global Services, Paris from 2007 to 2012 managing teams and channel organisations across 38 countries. Previously he held the position of Vice President at Infonet Services Corporation, El Segundo California a global managed network services company and in 2000 was Managing Director France & Regional Director Europe at the same organisation. He has also held Director positions at Apple Europe and IBM Europe based in Paris. During his early career he held sales, marketing, product and business development roles at IBM UK. He started his career as an Economics and Geography teacher in the UK.

Dirk P. Luyten has more than 20 years of experience in strategic management consulting as Managing Partner at Arthur D Little and Accenture. Also, for nearly a decade, he has been investor and CEO in small retail companies. He currently holds various Board Memberships and collaborates with Diversity and Performance. He has worked and lived in Brussels, Madrid and Tokyo. He holds a Master Degree in Law and a Master Degree in Economics from the state University of Ghent, Belgium. He is an INSEAD MBA (89J) and holds a Certificate in Leadership Excellence through Awareness and Practice (LEAP, 2015) from the same School. Kirsty MacDonald Director of Development, University College Relations, University of Cambridge, United Kingdom Kirsty MacDonald has almost twenty five years of fundraising experience in North America and the UK. Kirsty joined Cambridge in October 2015 as the Dear World, Yours Cambridge campaign for £2billion was launched. She is a key member of the leadership team delivering this campaign and her role is to work with the 31 colleges to maximise opportunities for joint gifts and collaboration. Previously Kirsty was Executive Director Development & Alumni at the University of Edinburgh where she led a team of 50 staff covering all aspects of development and alumni activity. From 2009 Kirsty was a Fellow at Wadham College Oxford where she was Development Director and successfully completed the first phase of a £50m campaign which was part of the Oxford Thinking campaign. Her previous experience across higher education and the arts includes the Smith School of Enterprise & the Environment at Oxford, London Business School, English National Opera, and Glyndebourne. Kirsty has an Honours BA from the University of Toronto and in 2009 was awarded an MA Oxon. Gregor McCall Head of Funding Sector – Blackbaud International Business Unit, Blackbaud Gregor stands at the forefront of the fast moving technology trends within the funding sector. He’s spent the past five years delivering technology solutions to streamline the funding management processes, while freeing up staff resources. He has over 15 years’ experience delivering solutions to increase the efficiency and effectiveness of organisations.

Siôn Lutley Executive Director, Advancement, University of Melbourne, Australia Siôn joined the University of Melbourne in November 2011 having spent 20years fundraising in the charitable and higher education sectors in the UK.Publicly launched in 2013, Melbourne‘s *Believe *Campaign is the first AU$1billion campaign in Australia and the largest in the Asia Pacific region.

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Speaker Profiles

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Speaker Profiles

Colin McCallum

Maddie McGowan

John Middleton

Nik Miller

Former Executive Director, University Advancement, University of Salford, United Kingdom and CASE Europe Trustee

Director of Marketing, Communications and Development, Cranfield University, United Kingdom

Executive Director, CASE Europe

Director, The Bridge Group, United Kingdom

Until recently Colin McCallum was executive director, University Advancement at the University of Salford. He has some thirty years’ experience in leading higher education and cultural development and marketing. Recent roles include President of Glasgow Caledonian University Foundation and Chief Executive of leading international philanthropic consulting firm Grenzebach Glier + Associates in Europe. Previously Colin served as: Director, Marketing and Development, at the National Museums of Scotland; Director, External Affairs and Development at the University of Strathclyde (running a programme which won Gold in the UK Professional Fundraising Awards for the best educational campaign); Development Officer St. Hilda’s College, Oxford and Alumni Relations Officer at the University of Edinburgh. His career began in the Netherlands where he was Promotions Manager with Martinus Nijhoff Publishers. Colin graduated in English and Business Studies with a BA and an MSc in Business Administration from the University of Edinburgh. He is a member of the Board of Scottish Opera, Kidscan childhood cancer research charity and he is a regular speaker at CASE events and conferences across Europe. He is a trustee of CASE Europe. Colin holds a CASE Crystal Apple. Caroline McDonald Head of Widening Access, Birkbeck, University of London, United Kingdom Caroline McDonald graduated in Politics from Leicester in 2000 and then spent a year volunteering in South Africa with street children. It was here her passion to work with those in her community who are underprivileged was ignited. Caroline has been working in the field of Widening Participation (WP) for 14 years. With an earlier background social regeneration and advancement, Caroline has been involved in projects across London aimed at improving and enhancing the lives of disadvantaged groups through education, regeneration and social mobility projects. During Caroline’s time at Birkbeck, she overseen the establishment of their first Widening Participation team and has ensured it sits at the heart of the institution’s mission and strategic vision. This has been evident in the rise in WP students, funding this work has attracted, national awards and increased national and international profile amongst the WP community. Emma McFadyen Head of Alumni Relations and Volunteering, University of Exeter, United Kingdom After 10 years working in international conference, exhibition and events management and consultancy, Emma McFadyen made the move to Higher Education in 2010 when she relocated to Devon from London. Initially working as alumni officer at the University of Exeter Business School, three years ago McFadyen moved into the university’s central development and alumni relations team as Alumni Volunteer Manager. Emma’s current role as Head of Alumni Relations and Volunteering involves overseeing and developing the university’s alumni volunteering and College alumni relations programmes as well as UK alumni networks and groups. Emma enjoys the variety, challenges - and rewards - that managing volunteers and internal stakeholders bring! Emma presented a session on maximising the value of alumni volunteers at CASE’s ‘Working with Volunteers’ seminar in London in January 2015 and co-chaired in 2016.

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Maddie‘s role is to develop a strategic and integrated approach to the Marketing, Communications and Development functions across Cranfield University. She recently led a significant rebranding project. Previously, her experience spans both private and public sector and large organisations including The University of Creative Arts, Victim Support, the University of Surrey and the BBC. She previously managed the integration of the recruitment and marketing teams at SOAS, University of London. Tom McNeil Senior Trusts & Foundations Manager King’s College London and King’s Health Partners, United Kingdom Tom McNeil has fourteen years of experience in higher education fundraising, with the last eight years in trust fundraising roles. Tom started his career at Oxford Brookes University before moving to the trusts and foundations team at Oxford University in 2008 to work on the £3bn ‘Oxford Thinking’ Campaign. In 2014 he moved to King’s College London to head up a team of three trust fundraisers committed to securing ambitious levels of grant support for the World questions|King’s answers campaign. Jonathan May CEO, Hubbub Jonathan May is the founder of Hubbub and Director of the UK Crowdfunding Association. By day he works with universities and non-profits to build engaged donor movements, and has built numerous socio-technological tools and campaigns to enhance fundraising, campaigning and alumni relations programmes over the past decade. Cristhian Mestre Associate Dean for International Development & Alumni School of Management Assistants, University of Navarra, Spain Cristhian Mestre, associate dean for international development & alumni at the School of Management Assistants, University of Navarra, has been in the higher education field for nearly ten years. He first joined the Alumni Association as national chapters coordinator in 2004 just after graduating. Later he moved into the private international corporation sector and developed a background in marketing, sales and sponsorship. He returned to his alma mater and is now in charge of the membership programme, international chapters, marketing and communications. Cristhian strives to build relationships and keep alumni, students and faculty engaged, knowing their support makes an impact to their alma mater. Marnie Middlemiss Head of Major Gifts, King’s College London & King’s Health Partners, United Kingdom Marnie Middlemiss is Head of Major Gifts at King’s College London, where she leads a team to raise transformational gifts for research and scholarship for the university and its health partners. She has over 15 years’ experience in fundraising having built her career in the heritage and arts sector before moving into higher education in 2013. She has particular expertise in strategic development of new fundraising programmes, and capital and endowment fundraising.

John Middleton is the executive director for CASE in Europe. He is passionate about the transformative role of education for people and communities, and an expert in resource management. At CASE he leads a team of 20 staff dedicated to supporting advancement in schools, colleges, universities and other educational bodies (such as museums and other cultural organisations). John describes advancement professionals as anyone taking their institution to the next level, literally advancing it. CASE currently has over 8,000 advancement professionals in its network in Europe, and over 80,000 globally.Prior to working at CASE John was the managing director of School-Home Support, which provides support for vulnerable children and their families to overcome barriers to learning. Previously he was the vice principal at Newham Sixth Form College and before that he was director of finance at Ridge Danyers College. John has also worked outside of education. He was the head of economic development at London Thames Gateway Development Corporation where he delivered over 50 major projects around the Olympic Park. He was also the principal advisor to the London Legacy Development Corporation for the regeneration of the Olympic Park after the Games and was the joint chief executive the Mayoral charity for the Queen Elizabeth Olympic Park. Angharad Milenkovic Deputy Director of Development, University College London, United Kingdom Angharad joined UCL in 2009 and is Deputy Director of Development, leading a team of nearly 30 major and principal gift fundraisers. She has significant experience of development in both higher education and the charity sector, having formerly worked for the NSPCC during the Full Stop Campaign and Goodwork, one of the first social enterprise PR and Communications agencies in the UK. Alex Miles Deputy Director, External Relations (Public Affairs), University of Nottingham, United Kingdom Alex Miles is Deputy Director, External Relations (Public Affairs) at The University of Nottingham. His remit includes international government relations across the University’s campuses in the UK, China and Malaysia, supporting the impact of the University’s research amongst policymakers, strategic reputation and relationship management, higher education policy and supporting the Vice-Chancellor and University Executive Board. He was the first Chair of the Russell Group Political Affairs Network, and has been Co-Chair of the Annual CASE University Political Affairs Forum. Prior to joining Nottingham, Alex established the national political affairs and policy function at the University of Warwick, where he was responsible for developing relationships between the university and policy-makers in Westminster, Whitehall and the wider policy community, as well as setting up the Warwick Commission on the Future of Cultural Value, overseeing public engagement and Festivals. Prior to this, Alex held roles in public affairs at Warwick; as the Policy and Parliamentary adviser for the mission-group, University Alliance; as the Business Development Manager for the University of Sheffield’s Public Services Academy and in Economic Policy for Sheffield City Council. He has a master’s degree in global politics and law from the University of Sheffield, where he was also an undergraduate.

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Nik Miller is director of the Bridge Group (a leading national charity researching and promoting access to higher education) and a consultant specialising in alumni relations, fundraising and corporate engagement. He was previously head of corporate relations and alumni engagement at the University of York, senior programme manager at the University of Warwick, and worked in the USA. Nik has been commissioned to lead research projects by the Minister for the Cabinet Office, the Head of the Civil Service, the Wellcome Trust, and the Higher Education Academy. He has supported many leading organisations as a consultant, including KPMG, Newcastle University, the European Commission, the University of Oxford, Barcelona School of Management and the European Molecular Biology Lab (EMBL). Nik has raised millions of pounds from charities, philanthropists and corporate firms (including Goldman Sachs and Google), and is regularly commissioned to write national articles and reports. He is a Fellow of the Royal Society of the Arts, a Research Associate and Fellow at the University of York, and a trustee of the Unite Foundation (which is currently disbursing over £8m to support care leavers in higher education). Nik completed his MBA (London) with distinction in 2009, and continued his studies at the Cranfield School of Management as a full scholarship recipient. Juan Manuel Mora Vice President of Communication, University of Navarra, Spain Juan Manuel Mora Garcia de Lomas has been the Vice President of Communication at the University of Navarra since 2007. His role consists of directing internal and external communication, web development, branding and corporate publications. He is part of the committee on social responsibility, audit and reputation of the University. Born in 1957 in San Fernando (CÃ¡diz), he graduated from the School of Communication at the University of Navarra with honors (1980). He earned a doctorate in the area of media industry of the same school (1988). He is a professor of Institutional Communication in the School of Communication of the University of Navarra the UniversitÃ della Santa Croce (Rome). He has edited “10 ensayos de comunicaciÃ³n institucional” (2009). More recently, he has participated in discussions on communication and reputation that have been published in “El futuro de la comunicaciÃ³n” (2014), “Dircom. Comunicar para transformar” (2015) and “Universities’ Reputation” (2015). With extensive international experience, he has given lectures and seminars in different countries in Europe and America. He has dedicated twenty-five years to strategic communication, a field that he has developed through innovative teaching methods, research, outreach and consulting.

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Speaker Profiles

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Speaker Profiles

Joanna Motion

Professor Anton Muscatelli

Emma Packham

Adam Pollard

Partner, More Partnership

Principal and Vice-Chancellor, University of Glasgow, United Kingdom

Alumni Volunteering Manager, University of Sheffield, United Kingdom

Marketing Communications Coordinator for the Research Beacons, The University of Manchester, United Kingdom

Joanna Motion is an authority on educational fundraising in international contexts, with a 40 year career in advancement behind her. In her former position of inaugural Vice President for International Operations for CASE, for a decade Joanna encouraged and enabled dynamic growth in institutional advancement in Europe, Asia, Africa, Australasia and Latin America. Her work as an effective champion of change affecting philanthropy to education has been recognised by honorary doctorates from the University of Kent and Loughborough University and by CASE Europe’s Distinguished Service Award. Joanna joined the international fundraising consultancy, More Partnership, in 2011. Since then she has played a key role in two major reviews for HEFCE (Higher Education Funding Council for England) – she is the lead writer of the 2012 HEFCE “Review of Philanthropy in UK Higher Education” and of “An Emerging Profession”, the 2014 follow-up Report on the development of the fundraising workforce. Jennie Moule Director of Strategy and Operations, University College London, United Kingdom Jennie Moule embarked on her Higher Education career in 2002 in the business relations unit at the University of Exeter before becoming Head of Section Services for their external relations function. She has led Development Operations at UCL for ten years and, as well as overseeing research, systems, gift administration, budgeting, HR and facilities. She is responsible for strategic planning and partnerships, particularly for the forthcoming Campaign. Jennie has focused recently on talent management including introducing an award-winning induction programme. Jennie has been an active CASE volunteer for many years including chairing the inaugural Development Services conferences, acting as a faculty member for the Spring Institute, speaking at the annual European conference on numerous occasions and sitting on the International Advisory Group for CASE’s work in Africa. Jennie has acted as a faculty member for CASE Africa, in Ghana, Nigeria, Kenya and South Africa. She lives in London with her husband and two small but perfectly formed sons. Chris Murphy Director of Development and Alumni Relations, Birkbeck, University of London, UK Chris Murphy is director of development and alumni relations at Birkbeck, University of London. Chris moved to the higher education sector from the arts in January 2012 having previously been individual giving manager, then head of memberships at the National Theatre. Before joining the NT, Murphy spent three years at Richmond Associates where he recruited senior-level development staff to leading organisations in the higher education, arts and charity sectors.

Anton Muscatelli has been Principal and ViceChancellor of the University of Glasgow since 1 October 2009. From 2007-2009 he was Principal and Vice-Chancellor of Heriot-Watt University. An economist, his research interests are monetary economics, central bank independence, fiscal policy, international finance and macroeconomics. He is a Fellow of the Royal Society of Edinburgh, and an Academician in the Learned Societies of the Social Sciences. He has been (2007-10) a special adviser on monetary policy to the House of Commons Treasury Select Committee. He has previously acted as consultant to the European Commission and the World Bank. Anton is a member of the Board of the Scottish Funding Council which provides funding and oversight of Scotland’s Colleges and Universities. He is currently chair of Universities Scotland’s Research and Knowledge Exchange Committee and has served on a range of Committees within Universities UK. He has co-chaired, with Sir Richard Lambert, the steering board for the creation of the new National Centre for Universities and Business (NCUB), and is a Director of the NCUB. He is also a Director of the Glasgow City Marketing Bureau. Anton has consistently championed fundraising and alumni relations activities both at Glasgow and at Heriot-Watt, and he has a personal commitment to spend time on development activities including engagement with senior alumni, major gift asks and stewardship of major donors. Anton is also currently a Trustee of CASE Europe. Donna O’Driscoll Director of Marketing and Communications, University College Cork, Ireland Donna O’Driscoll has over twenty years experience across marketing, branding and communications, with over ten years in the Higher Education sector. Since joining University College Cork in December 2013 as the Director of Marketing and Communications, Donna has led the roll out of a new visual identity, implemented an international branding campaign for George Boole’s Bicentenary (forefather of the information age and first professor of mathematics at UCC) and developed a digital strategy to support a number of areas, including student recruitment. In her previous role as Head of Marketing at Cass Business School (part of City University), Donna worked with the Cass senior management team on the business school’s five year strategy, managed the re-launch of the Cass Business School website, implemented a social media strategy, led a review of City University’s programmes and launched a number of high end programmes within the MBA and Executive Education portfolio. Donna holds a Masters in Marketing Communications from Westminster University and an Executive MBA from Cass Business School. Jessica O’Mary Head of Alumni and Foundation Relations, Stockholm School of Economics, Sweden Jessica O’Mary is the Head of Alumni and Foundation Relations at the Stockholm School of Economics. She focuses most of her time on alumni fundraising. Jessica has her Master’s degree in Public Affairs, with a specialisation in Philanthropic Affairs from the University of Texas at Austin. From 2007-2014, she worked as a fundraiser at various non-profits and universities in the US.

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Emma Packham has been the Alumni Volunteering Manager at the University of Sheffield since January 2014, growing the programme from 280 volunteers giving 1,700 volunteering hours in 2013/14 to 800 volunteers giving 10,000 hours in 2015/16. She previously worked at the Universities of Birmingham and Manchester and in the charity sector, in events, volunteer management and fundraising roles. Emma’s role at Sheffield has been to create implement an alumni volunteer programme, including data management, volunteer recruitment and recognition. She project manages a number of University employability and curriculum initiatives in addition to delivering training and support to departmental staff to effectively engage their alumni. Drawing on the charity sector to shape the programme, Emma focuses on a strategic approach, advocating high quality opportunities, strong internal relationships, clear aims and measuring impact. Emma initiated the Alumni Volunteering Network for colleagues in the sector, organised a peer meet up for 23 institutions in July 2015, and co-chaired and presented at the CASE Working with Volunteers Conference 2016. Keith Parkman General Manager, UCAS Keith Parkman has over 30 years of experience in the Media industry working for some of the UK’s largest Media companies . Keith has been at Ucas Media for nearly six years, and was appointed General Manager in March 2016. In his current role Keith is responsible for leading Ucas Media to provide intelligent solutions for Higher Education providers, consumer brands and recruiters to engage with the Student market Holly Peterson Head of Constituency Engagement, University of London, United Kingdom Holly Peterson joined the University of London in May 2015 as Head of Constituency Engagement. Holly has more than 20 years’ experience in development, communications and alumni relations. Holly’s work has included posts at the Universities of Cambridge and Exeter, as well as SOAS, Hollins University, The Nature Conservancy, and World Learning. Holly holds a BA in Communications Studies from Hollins University (for which she co-chairs the UK alumnae chapter) and an MSc (distinction) in New Media, Information and Society from the London School of Economics. Gareth Pettit Alumni Engagement & Regular Giving Manager, The University of Salford, United Kingdom Gareth leads Alumni Engagement and Regular Giving activity at Salford, overseeing a strategy of growth in regular income and levels of alumni involvement and volunteering, both at home and overseas. Initially pursuing a career in marketing, Gareth has worked in advancement since 2010, with roles covering development services, alumni relations, regular giving and face-to-face fundraising, both at Salford and The University of Manchester.

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Adam joined The University of Manchester in February 2016 to lead on the promotion of the University’s research beacons. Prior to this he managed a communications and marketing team at a London-based market entry consultancy, where he specialised in running business-tobusiness marketing and communications campaigns targeted at a variety of international audiences. Sarah Porter Waterbury Vice President (Advancement), Imperial College London, United Kingdom Sarah Porter Waterbury was appointed vice president (advancement) at Imperial College London in April 2015. Sarah was previously vice president of development and campaigns at New York University. Before joining NYU in 2009, she held development appointments at Harvard Business School, Tufts University, the American University of Beirut and the Children’s Hospital Boston. Sarah began her career in Development in 1985 at Harvard Business School as a Major Gifts Officer. In 1993 she joined the Fletcher School at Tufts University as Director of Development and External Relations, responsible for major gifts, annual fund and alumni relations, and she devised and concluded the School’s capital gift contributions to the university’s comprehensive campaign. She moved to the American University in Beirut in 1999 as Deputy Vice President for Development before being recruited to the post of Senior Director of Campaign and Major Gifts at Children’s Hospital Boston. In 2003 she joined American University of Beirut as First lady, travelling extensively through the region and supporting all aspects of advancement at the university. Adrian Punaks Director of Development, University College London, United Kingdom With fifteen years in Higher Education fundraising, Adrian has been at UCL for the past five leading the external-facing fundraising, alumni relations and supporter communications teams. He leads on partnership fundraising activity with UCL’s NHS partners and particularly around UCL’s world-leading neuroscience research. Adrian is a Politics and International Relations graduate from the University of Reading and started his career at Birkbeck, University of London in early 2000’s when their first Development office was established. He worked at Imperial College London before joining the UCL team. In 2010 Adrian received the inaugural CASE Iain More Award that recognises the outstanding achievements of a development professional and served for three years as the co-chair of the fundraising track at the CASE Europe Annual Conference between 2010-2012.

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Speaker Profiles

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Speaker Profiles

Saffron Quaife

Emily Robin

Andy Shaindlin

Carol Solley

Head of Analytics and Data, University of Bristol, United Kingdom

Director of Development, American School of Paris, France

Vice President GG+A

Head of Supporter Insight, University of Birmingham, United Kingdom

Saffron is the Head of Analytics and Data at the University of Bristol, with responsibility for the alumni database alongside reporting, analytics, data mining, audience profiles and planning. Saffron has worked in higher education fundraising for over 16 years, and during that time she has developed complex data models and analytics to help make Bristol’s regular giving programme one of the best in the country. Paul Redmond Director of Student Life, University of Manchester, United Kingdom Dr. Paul Redmond is Director of Student Life at The University of Manchester and an expert on generations and the world of work. As an experienced writer and speaker, Paul has presented at numerous events and conferences around the world. In addition to writing regularly for national newspapers, he is a frequent contributor to radio and TV programmes. Paul’s work brings him into contact with a broad range of national and international organisations. His research into the future of work and ‘Generation Y’ has attracted considerable attention among both graduate recruiters and the media. Paul is a Fellow of the Royal Society of Arts and the author of several books, including the best-selling ‘The Graduate Careers Formula,’ and (exclusively for Helicopter Parents) ‘A Parent’s Guide to Graduate Jobs.

Emily is responsible for an €11M capital campaign, oversees alumni relations and directs the Excellence Fund, the school’s annual giving programme. She also coordinates fundraising and outreach through the ASP Foundation, a US-based 501 charitable organisation. A seasoned fundraising professional with more than a decade of experience, Emily began her career at the University of Pennsylvania and the Wharton School, and most recently oversaw the Major Gifts programme at Bryn Mawr College. Emily serves on the board of the Ecole Française Internationale de Philadelphie. Emily is a Phi Beta Kappa graduate of the Huntsman Program in International Studies and Business at the Wharton School and the College of Arts and Sciences of the University of Pennsylvania, and she holds a Master’s degree, with Distinction, from University College, London. Adrian Salmon Vice President, Grenzebach Glier and Associates Adrian Salmon joined GG+A in 2015 after 20 years working in regular giving across several sectors. His deep knowledge has enabled him to dramatically increase institutions’ number of donors, annual giving income and contributions from integrated mail and online appeals, as well as lead award-winning telephone campaigns. Rachel Sandison

Charlotte Ridley Head of Campus & Commercial Services Marketing, University of Warwick, United Kingdom Charlotte is Head of Marketing at the University of Warwick for all marketing and communications activities across the Campus and Commercial Services Group (CCSG). She is also one of the deputies for the Director of Marketing and is currently leading the University’s digital team. Prior to joining Warwick, Charlotte held PR and marketing positions at Paramount Pictures, Stella Artois, Comic Relief, Make Poverty History and The Prince’s Trust. Her expertise is in youth marketing, content marketing and branding. She is currently undertaking major rebrands across many of the University’s independent brands in order to realign their purpose, position and visual identities to that of the University’s brand, following a rebrand, in order to deliver a richer and more integrated narrative.

Director, Marketing, Recruitment & International, University of Glasgow, United Kingdom Rachel Sandison is Director of the Marketing, Recruitment & International Service at the University of Glasgow. Rachel’s responsibilities include domestic and international student recruitment and marketing, corporate and strategic marketing, brand management, undergraduate and postgraduate admissions, international affairs and widening participation. Rachel is a chartered marketer and chair of the Glasgow Economic Leadership HE/FE Marketing group. She is a member of the CASE Commission, faculty of the CASE Strategic Marketing Institute, a member of the CIM HE Market Interest Group, the Universities Marketing Forum, Universities Scotland International Committee and sits on a number of sector advisory boards. Adrian Sargeant

Sandra Rincon Partner, Emojiee, the Netherlands Founding Partner of Emojiee, a consulting and coaching firm for leaders and senior teams looking to build deeper emotional connections with their stakeholders to drive performance and increase profits. With more than 25 years of experience in field of international education, Sandra has been building global communities by engaging leaders in universities, companies and governmental organisations. She has developed international strategies and programmes on alumni and stakeholder engagement and intercultural communication, This has given her the opportunity to live and work in the Netherlands, USA, Spain and Colombia. Presently, Sandra is completing a PhD. in Management at Tilburg University in the Netherlands.

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Professor of Fundraising and Director, Hartsook Centre for Sustainable Philanthropy, Plymouth Business School, United Kingdom Adrian Sargeant is Professor of Fundraising and Director of the Hartsook Centre for Philanthropy at Plymouth University in the United Kingdom. Adrian is also a Visiting Professor of Fundraising at Avila University in the United States and at the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology, Brisbane, Australia.

Andy Shaindlin, Vice President GG+A, is a 26year veteran of higher education advancement, having served at such institutions as Carnegie Mellon University, Brown University, University of Michigan, and California Institute of Technology. Andy founded Alumni Futures (www.alumnifutures.com), on Twitter as @ alumnifutures. He has served as a CASE Trustee and chaired the CASE Commission on Alumni Relations. Thea Sherer Corporate Development Manager, University College London, United Kingdom As the lead corporate fundraiser at UCL, Thea develops and manages anchor partnerships in support of priority projects within UCL’s fundraising campaign. In recent months this has meant a particular focus on the relationships with a group of major retailers who have come together in support of UCL’s Dementia Research. Thea built her early career in corporate communications and sustainability at one of the world’s largest energy companies where she first saw the capacity of business to work with higher education and research institutions to generate a positive impact on society and the environment. Joanne Shoveller Associate Dean, Advancement and Alumni Relations, INSEAD, France Previous to Joanne’s role as associate dean, advancement and alumni relations, INSEAD, France, she worked as vice president of advancement at Canada’s University of Guelph. During her tenure there, Joanne was responsible for managing all institutional advancement activities, including fundraising and alumni relations. She also has nearly two decades of experience at the University of Western Ontario, serving in capacities related to marketing, communications, alumni and corporate development and graduate programme management. Her leadership there was instrumental in shaping major campaigns and, in particular, developing the university’s initiatives in Asia. Joanne holds a bachelor’s degree in English from Wilfrid Laurier University and an MBA from Ivey Business School. Robert-Jan Smits Director-General for Research and Innovation, EU Commission, Belgium Robert-Jan Smits is responsible for defining and implementing EU policy and programmes in the field of research and innovation (average annual budget 8 billion euro). Mr Smits was one of the main architects and negotiators of Horizon 2020, the 80 billion EU programme for science and innovation (2014-2020), and has been instrumental in the development of several other policy initiatives in the field of European science and innovation including: the European Research Council (ERC).

Adrian is perhaps best known for his work on donor retention and loyalty, but is also an internationally reputed expert in the domains of donor behaviour and the psychology of giving. He has authored over 150 research studies and ten books and recently received a Lifetime Achievement Award from the “”Insight”” group of the Institute of Fundraising.

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Carol joined development and alumni relations at the University of Birmingham in 2015 to lead on the creative application and ethical oversight of supporter data. Prior to this, she worked in research and knowledge transfer management at Birmingham helping to secure over £35m in funding for the University’s College of Social Sciences. Lorna Somers Vice President, McMaster Foundation and Director of Development, McMaster University, Canada Lorna Somers has been working in university advancement at McMaster University since 1988. During that time, she has been involved in the establishment and growth of the annual fund, gift planning and major and principal giving. She has been campaign director for two university-wide comprehensive campaigns, (Changing Tomorrow Today 2001 and The Campaign for McMaster 2010), in addition to a series of targeted campaigns. Somers currently focuses her attention on working closely with senior academic leaders and volunteers to secure principal level gifts: most notable among them, the largest cash gift to a Canadian university. Somers complements the depth of her experience at McMaster with teaching and training that takes her around the globe. Volunteer work has included national chair of Canadian Association of Gift Planners, trustee and chair of the International Committee for the Council for the Advancement and Support of Education. In recognition for her contribution to teaching and for service and leadership within the profession, Somers was awarded the Frank Ashmore Award by CASE in 2011 and the 1997 “Friend of CAGP” award. She was the second Canadian to receive the CASE Crystal Apple for Excellence in Teaching in 2005, eclipsed only by her Science Fair project winning the American Phytopathological Award in 1976. Süha Soydan Team Leader, Domestic Undergraduate Student Recruitment Unit, Özyeğin Süha Soydan is the Team Leader of the Domestic Undergraduate Student Recruitment Unit at Özyeğin University. He leads the university’s efforts towards reaching out prospective students. He is experienced in developing win-win relationships with educational institutions across the country. He oversees the Student Ambassador Team to support on and off campus recruitment activities. He holds a B.A. and M.A. in ELT from Bilkent University and an MBA from Özyeğin University. Rob Speekenbrink Founder and Director, NosCura, the Netherlands Rob Speekenbrink has been professionally active in online communication since 1998. In 2006 he started working for the corporate communications department at TU Delft in the Netherlands as a consultant in online communication. In November 2015, he and Karlijn de Wit started NosCura, which does strategy & implementation projects in webcare & online content with higher education institutions.

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Speaker Profiles

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Speaker Profiles

Luisa Staley

Miles Stevenson

Sir Eric Thomas

Maarten Vervaat

Development and Alumni Manager, Birkbeck, University of London, United Kingdom

Director of Alumni & Donor Relations, The University of Sheffield, United Kingdom

Senior Counsel, Graham-Pelton Consulting

Director of Outreach and Advancement, The American University of Paris, France

After graduating from Loughborough University, Luisa began her career in telephone fundraising, running successful campaigns across the UK including at Cambridge, St Andrews and Birkbeck, University of London. Luisa returned to Birkbeck in 2013. Here she is responsible for devising and implementing the College’s Alumni Engagement programme in the UK and overseas and she manages the Regular Giving programme. Pieter Stemerding Managing Director, Adessium Foundation Pieter Stemerding received his master of science in political science at the University of Amsterdam. Before he to joined Adessium Foundation in 2007 he led the International Field Program for WWF in the Netherlands. Prior to that, he worked as a programme specialist for the United Nations’ Food and Agriculture Organization in Rome and for the United Nations Development Program in New York. Mr. Stemerding is a member of the supervisory board at the Erasmus Centre for Strategic Philanthropy and a member of the board of directors at Alliance Publishing Trust. Pamela Stephenson Associate Director, Development at the Office of Development & Alumni Relations, The University of Western Australia, Australia Pamela’s extensive fundraising career was originally built in the UK where she was head of major giving at a number of large and well respected organisations including the British Library and the Natural History Museum. As well as her experience in fundraising for the arts, Pamela was also Assistant Development Director at the University of Glasgow. Vivienne Stern Director, Universities UK International Unit, United Kingdom Vivienne is the Director of the UK Higher Education International Unit. The Unit helps UK universities and higher education institutions engage with international partners, and represents their distinctive strengths and interests overseas. Prior to her role in the Unit, Vivienne was Head of Political Affairs at Universities UK where she was responsible for developing and implementing the political strategy for the membership body representing 134 UK Universities. She previously worked at the UK Parliament for the Chair of the Education and Skills Select Committee. She is a graduate in English Literature from the University of Cambridge.

Miles Stevenson established the Development and Alumni Relations Office at the University of Sheffield in June 2002, at which point this leading UK research university had only six regular donors. The University’s centenary in 2005 provided, through a year-long programme of celebrations, the perfect opportunity to reconnect with alumni and promote philanthropy. Over the last eleven years the office – which now includes the University’s Events Team, has grown to a staff of 29. It has established a successful annual fund and legacy programme, and received six- and seven-figure cash gifts. The team has helped to raise over £40 million in gifts and pledges. Prior to Sheffield, Miles spent nine years at the University of Bristol’s Development Office. Miles was educated at the University of Durham where he took a Bachelor’s degree in History and a Master’s Degree in Medieval History. He has spoken at fundraising conferences in Cyprus, Eire, Germany, Ghana, Italy, the Netherlands, Portugal and Slovenia. He chaired the CASE Europe Spring Institute for four years. Joanna Storrar Executive Director of the North American Office, University of Edinburgh, UK Joanna Storrar is Executive Director of the North American Office of the University of Edinburgh, with a remit which includes developing institutional partnerships, fundraising and commercialisation. She has 24 years’ experience in fundraising, working for 3 Scottish universities, 2 US independent schools and the Scottish Museums Council. Alistair Summerlee Former President and Vice-Chancellor, Professor Biomedical Sciences, University of Guelph, Canada Alastair Summerlee served as president of the University of Guelph in 2003-14, during which he oversaw major expansion of the University and successfully led the largest capital campaign in the history of the University. Summerlee has raised money and awareness for a diverse range of issues including disability, cancer and poverty. In receipt of a number of awards and honours, Summerlee is currently working with for Lucky Iron Fish Inc. a spin-off from his research activities that has the potential to improve the health and livelihoods of 3.5 billion people suffering from iron deficiency. He has published numerous scientific articles and book chapters, written about teaching and teaching practice, advocated for better conditions for people in refugee camps and is regularly invited to speak on teaching, research, community engagement and fundraising. Sarah Swinnerton Marketing Officer – Shows and Events, Harper Adams University, United Kingdom Sarah started working at Harper Adams in December 2012 after spending 13 years as a reporter and, latterly, a news editor at one of the biggest evening newspapers in the country. She began her career at Harper Adams University in 2012 in the role of Media and Communications Officer before landing the role of Marketing Officer – Shows and Events. In her current role she delivers the university’s presence at more than 30 agricultural shows and technical events around the UK each year. Over the last two seasons that has included the award-winning Edible Bug Challenge.

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Sir Eric is a leader in the field of academic research, teaching and fundraising. He was Vice-Chancellor of the University of Bristol and is the author of the seminal 2004 Thomas Report, which established the vital need for fundraising for UK Higher Education. Alison Traub Executive Director of Development and Alumni Relations, University of Cambridge, United Kingdom Alison Traub is the Executive Director of Development and Alumni Relations at the University of Cambridge, where she is leading the £2 billion philanthropic campaign, launched in October 2015. This is the University’s most ambitious campaign target to date and launch events have taken place in the UK, the US, Hong Kong and Singapore. She joined Cambridge in 2013 from the University of Virginia, where she led its $3 billion campaign as Campaign Director and Associate Vice-President for Development. Prior to this, Alison was Director of Development for the Brady Urological Institute at Johns Hopkins University, where she oversaw an increase in giving from $1million to $11million annually, and managed a $25 million six-year campaign that was completed two years ahead of schedule. Pim van Zanen Director of Marketing and Communications, Radboud University, the Netherlands Pim van Zanen is director of marketing and communications at Radboud University, Nijmegen in the Netherlands. Prior to this he worked as a consultant at a full service advertising agency. Pim has previous experience in the financial sector where he was responsible for customer experience. Thomas Veit Director of External Relations, University of Dundee, United Kingdom After graduating from Tübingen University, Germany in 1992, Thomas joined Guinness Plc as part of their executive graduate trainee scheme and subsequently worked for over 15 years in marketing roles in the UK and internationally, amongst others for Diageo and Scottish-Newcastle. Since 2007 he has worked in various higher education roles, amongst others head of international office at De Montfort University and director of student recruitment for the University of Birmingham. Most recently Thomas was the director of external relations at the University of Leicester and has joined the University of Dundee in the same role. He is in interested in UK and international HE policy and as such is a non-executive board member for WonkHE.

With more than 15 years’ of experience in cultural and educational management, Vervaat has held positions in communications, alumni relations and development at World Press Photo, the University of Amsterdam and The Cyprus Institute. In 2011, he joined Utrecht University and is responsible for strengthening Utrecht’s national and international alumni relations programme and developing its fundraising campaign. He is now director of outreach and advancement at The American University of Paris, France. Delia de Vreeze Development Director University Fund, Wageningen UR, the Netherlands Delia has over 15 years’ experience in higher education varying from fundraising, alumni relations to international marketing & communication at various universities in the Netherlands. Delia is currently development director at Wageningen UR and leads a team of 12 professionals in the field of alumni relations & support, fundraising & stewardship and project management. . We have developed our new comprehensive campaign with a strong focus on our Centennial in 2018 and built on the learnings and success of our first fundraising campaign where we raised 15.5 million euros. This, together with aligning our annual giving campaign and to actively engage with our alumni continues to be key in our domestic and international strategy. Nathalie Walker Chief Executive of the Dublin City University Educational Trust, Ireland Nathalie became the Chief Executive of the Dublin City University Educational Trust in August 2016. She is leading the team charged with realising DCU’s vision to raise €100m for the Shaping the Future Campaign. Prior to this she was the Director of External Affairs at Cambridge Judge Business School (2013 – 2016), Head of Alumni Relations for the University of Cambridge (2008 – 2012), and part of the team that delivered Cambridge’s $2 billion 800th Anniversary Campaign. Nathalie also ran the alumni relations programmes at Said Business School at the University of Oxford (2007 – 2008) and Warwick Business School (2004- 2007). Nathalie has served on the International Commission for Alumni Relations, Chaired the CASE Europe Alumni Relations Institute for four years, speaks regularly at conferences around the world and has recently been awarded the Crystal Apple in recognition of sustained excellence as a presenter. She is an editor of the Journal for Educational Advancement and Marketing.

Marina Ventura

Gemmaine Walsh

Career Services and Alumni Coordinator, University Institute of Lisbon (ISCTE), Portugal

Director of Marketing and Communications University of Reading, United Kingdom

Marina is project coordinator of European projects in university business cooperation (Alfa and Erasmus multilateral projects) and former cocoordinator of PIC (project funded at National level); Education and Training Graduate in Psychology. Marina holds a Master Degree in Human Resources.

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Gemmaine joined the University of Reading in October 2012 as director of marketing and communication. Spending most of her career in Whitehall communications teams such as the Home Office and Department for Education, Gemmaine has advised Secretaries of States and managed press teams through national news stories and major policy announcements.

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Speaker Profiles

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

Speaker Profiles

Clive Watkins

Emily Wheeler

Karlijn de Wit

Lesley Wilson

Director of Advancement, International School of Prague, Czech Republic

Senior Philanthropy Manager, University College London, United Kingdom

Founder and Director, NosCura, the Netherlands

Secretary General, European Universities Association, Belgium

Clive Watkins has launched and raised funds for start-ups throughout his career in both the for-profit and not-for-profit sectors. He is a dual national of the UK and the US, and was educated in both countries (having survived boarding school starting at the age of 8). He holds an MBA in entrepreneurship from Babson College. He worked in Venture Capital in Boston and Luxembourg before turning to private school advancement. Clive is the director of advancement at the International School of Prague, and is a member of the Advancement Committee for the European Council of International Schools.

Emily is currently Senior Philanthropy Manager at UCL, building relationships within and outside of the institution to raise over £500,000 in her first 18 months at the University. She was a student telethon caller throughout her time at the University of Bristol and began her career in fundraising there as a CASE Graduate Trainee, raising over £45,000 in her first year in leadership giving. She is founder of the CASE Graduate Trainee Alumni Group, co-organising their first official training session and creating a database for their continued communication and development.

Daniel Watts

David Williams

Managing Director, Aluminati Network Group

Head of Alumni and Supporter Engagement, Durham University, United Kingdom

Daniel is a regular speaker at CASE events, contributing from over a decade’s worth of experience in the alumni relations sector. Since leaving Oxford, Daniel has worked with universities all over the country through his company Aluminati – founded to create online engagement tools to connect alumni with one another. Daniel has worked in alumni relations for over 10 years, founding his company, Aluminati, in 2002 to marry his expertise of online technologies with his personal passion in connecting people. Daniel works with educational institutions to develop innovative online services that focus, uncompromisingly, on giving alumni what THEY want and need. Robert Wayman Development Manager, University of Southampton, United Kingdom Robert started his career in development as a CASE/HEFCE Graduate Trainee at the University of Southampton. On graduating from the scheme Robert secured a role with Southampton as a Special Gifts Officer. More recently Robert has been working in Major Gifts. In 2015, Robert was awarded the CASE Europe Iain More Award to recognise his outstanding achievements as an emerging development professional. Alex Wedderburn Courses and Students Manager, The Guardian Alex Wedderburn is the manager of the Courses and Students Team at the Guardian. He has been instrumental in the growth and development of our fastest growing audience and engagement with students globally. Over the last 5 years he has partnered with some of the leading universities to enhance their engagement with students, parents and influencers. Andy Westwood Associate Vice President for Public Affairs, The University of Manchester, UK Andy Westwood is Associate Vice President for Public Affairs at the University of Manchester. He is also a Professor of Politics and Policy at the University of Winchester and President of the OECD Forum on Social Innovation. He is a trustee of the National Union of Students and a member of HEFCE’s Strategic Advisory Board for Quality, Accountability and Regulation. Previously he worked at a number of think tanks and was a special adviser to ministers on education, skills and science policy at the Department for Innovation, Universities and Skills and at HM Treasury.

A crystal apple symbol indicates a recipient of the CASE Crystal Apple for Excellence in Teaching.

David has twenty five years of experience in communications, mostly at the interface between universities and the wider world, includes expertise in graduate employability, the global postgraduate and business education markets, articulating and disseminating research and, more recently, engaging alumni and stakeholder audiences. Marcus Williams

Always well informed on the latest trends and buzz in social platforms, Karlijn de Wit is an online marketer with extensive online service experience. Being online on social media does not automatically imply you’re able to tell the right stories at the right time at the right platform. It also means you can engage in the online conversation. Deirdre Wynter Marketing Manager, Dublin City University (DCU), Ireland Deirdre is an award winning marketing professional, with more than 20 years’ experience in advertising, marketing and brand management. She has a particular passion for digital marketing and social media, and has led many of Dublin City University’s successful digital marketing initiatives – the introduction of augmented reality to its 2015 prospectus, the university’s 2015 STEM digital recruitment campaign and the DCU mobile app. Prior to joining DCU, Deirdre was an Account Director with Ogilvy Worldwide, Dublin and Smatt Florence, New York, where she worked with a variety of retail, FMCG and B2B clients, including Marks & Spencer, Lever Fabergé, Bloomingdale’s and Eircom.

Director of Student Recruitment, Marketing and International Affairs, University of Sussex, United Kingdom Marcus has worked at Sussex since January 2010 where he leads a division of 75 staff, encompassing UK student recruitment; the International Office; Marketing and Digital and Creative Media.

Lesley Wilson was educated at the Universities of Glasgow and Strasbourg and also has an honorary doctorate from the Université Pierre et Marie Curie in Paris. She joined the EUA at its creation in 2001 and took over as Secretary General in 2002. Prior to joining the EUA she held a number of senior posts in higher education and research management in various European and international organisations including the European Commission, where she was Director of Strategic Planning, Monitoring and Evaluation at the European Training Foundation in Turin (1999-2001), and UNESCO where she was Director of their European Centre for Higher Education, based in Bucharest, from 1995 - 1999. Before that she was Head of Policy at the European Science Foundation and also contributed to the development of EU education programmes through involvement in the launch phase of ERASMUS and as of 1990 as the Director of the newly established EC TEMPUS Office in Brussels. Her early career was spent in the German Science Council in Cologne. Pavel Zaroostrovtsev Deputy director for student and alumni affairs, Higher School of Economics, Russia Pavel holds a PhD in applied mathematics, is associate professor and former vice rector for international affairs at the Moscow aviation institute (national research University). Previous to this, Pavel was deputy vice rector for strategy and finance at Higher School of economics and deputy director of Obninsk campus at National research nuclear University MEPhI. Before his University career Pavel worked for Sberbank corporate banking business.

Prior to arriving at Sussex in January 2010, Marcus has worked at the University of Birmingham and the University of Warwick, from where he received his three degrees including, most recently, his MBA. In his spare time he enjoys long bike rides and competing in pretend triathlons. Michiel de Wilde Executive Director, Erasmus Centre for Strategic Philanthropy (ECSP), the Netherlands Michiel de Wilde is the executive director of the Erasmus Centre for Strategic Philanthropy (ECSP). In his previous jobs Michiel served as executive director of IUCN National Committee of the Netherlands, the Dutch branch of the International Union for Conservation of Nature (IUCN), PharmAccess Foundation, a Dutch not-forprofit organisation dedicated to the strengthening of health systems in sub-Saharan Africa, the Royal Tropical Institute (KIT) in Amsterdam, and AidEnvironment, a not-for-profit sustainability consulting firm. Before focusing on international development and sustainability, Michiel owned an organic chocolate production and retail company, and was an engagement manager with McKinsey & Company, Inc.

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Exhibition Guide

Grand Hall The Square Brussels Exhibition Opening Times: The conference exhibition is open at the following times: Tuesday 11.30 – 17.00 Wednesday 10.00 – 19.00 Thursday 10.00 – 15.15

Exhibition Prize Competition Visit with the exhibitors and win a prize. Look for details on page 57 of this programme to get your signature sheet.

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Exhibition Guide

Exhibition Opening Times

Rapidata Services

Tuesday 11.30 - 17:00 Wednesday 10:00 - 19:00 Thursday 10:00 - 15:15

ENTRANCE 9

CATERING

NETWORKING CENTRE INTERNET LOUNGE AREA

TOILETS

P A TCH P A NEL

CATERING

Simon Lees Business Development Manager Pinnacle, Station Way, Crawley, RH10 1JH, UK T +44 (0)12 9360 1129 E slees@rapidata.co.uk W www.rapidataservices.co.uk

Duncan Knox Founder Tech City College, 263 – 269 City Road, London, EC1V 1JX, UK T +44 (0)20 3287 8191 E Duncan.knox@hubbub.net W www.hubbub.net

Stand 2

Through industry-leading websites, publications and events we offer unrivalled information for students at all stages of higher education. Our products include TARGET postgrad, a solutionprovider for attracting applicants to postgraduate courses and TARGETcareers, which enables engagement with thousands of UK school-leavers. Jamie Kennedy Business Development Manager The Fountain Building, Howbery Park, Benson Lane, Wallingford, OX10 8BA, UK T +44 (0)14 9182 8900 E Jamie.kennedy@targetpostgrad.com W www.gtimedia.co.uk/work/products

Stand 3

Graham-Pelton Consulting is sponsoring the volunteers dinner.

Exhibitors Stand

Aluminati 16 AlumnForce – Alumni Success Platform 11 Blackbaud Europe 32 Buffalo Fundraising Consultants 17 CASE Circle of Excellence Awards 9 CASE Europe Books and Membership 7-8 CFRE International Credentialing Board 6 Execucare 4 FindAMasters.com & FindAPhD.com 21 Firsthand 34 Funderful 30 GradFinale Yearbooks 38 Graduway 20 Graham-Pelton Consulting 3 Grenzebach Glier & Associates 28 GTI 2 HavasEducation 12

Hubbub 5 Keystone Academic Solutions 19 The Knowledge Partnership 29 Marts & Lundy 13 Meet & Engage 33 MIRA Partnership 14 More Partnership 31 Net Natives 36 Pelicanconnect 22 Prospects 15 Rapidata Services 1 Smarteezie 27 Success Photography 35 UCAS Media 18 VineUp 37

Exhibitors Stand

Stand 5

Hubbub is the world’s leading provider of crowdfunding and giving day platforms for the education sector. We combine digital profiling, analytics and social fundraising to power your development goals. Using crowdfunding embeds a giving ethic into the current generation of students, creating a stable and sustainable younger donor pipeline.

Graham-Pelton Consulting

Exhibitors Stand

Hubbub

Harness the power of your alumni network. Rapidata’s Direct Debit Managed Service provides cost-effective outsourced services for the management of Direct Debit payments. Fully branded web pages for quick and easy online DD completion via PC, tablet or mobile will streamline your regular giving processes with minimal impact on resources.

GTI

Stand 1

Graham-Pelton Consulting is the trusted leader in fundraising management, serving all non-profit sectors worldwide. We empower organisations to attract high-level philanthropy, enabling them to achieve their missions. Simply put, what we do helps make the world a better place. And that is precisely why we do it. Susie Hills Managing Director, Europe Graham Pelton (UK) Ltd, 120 Pall Mall, London SW1Y 5EA, UK T +44 (0)20 7060 2622 E inside@grahampelton.com W www.grahampelton.co.uk

Stand 4

Execucare

Founded in 1990, Execucare is the longest established specialist recruitment company operating in the higher education and not-for-profit sectors. We pioneered Executive Search in these sectors, taking the best of commercial headhunting and turning it into the right process needed. Based in London with offices in New Zealand and the USA, Execucare works with universities, schools, charities, health and arts organisations, recruiting advancement and fundraising professionals at all levels.

CFRE International

Stand 6

As stewards of the public trust, CFRE International awards the Certified Fund Raising Executive (CFRE) professional certification to fundraising professionals who demonstrate the highest standards of knowledge, skill and commitment to ethical practice in serving the global philanthropic sector. Independently accredited and internationally recognised, CFRE International works in cooperation with professional associations around the globe, including the European Fundraising Association (EFA). Paul Cavazos Certification Services Coordinator 300 N. Washington Street, Suite 504, Alexandria, VA, 22314, USA T +1 (703) 820 5555 E succeed@cfre.org W www.cfre.org

CASE Bookstore and Membership

Stands 7-8

The CASE Bookstore can provide you with the latest reference literature in your discipline – please stop by to browse and purchase CASE books. CASE Europe membership and research staff are available to talk about how CASE membership has been reimagined to provide the latest benefits and services for the profession, volunteer opportunities with CASE and CASE benchmarking projects such as the Ross CASE, ICARS, Development Services and UK Schools Philanthropic Giving surveys. Doug Goldenberg-Hart – Director, Editorial Projects David Hamilton – Business Development Manager Yashraj Jain – Research Manager Georgia Symons – Membership Manager, Schools 3rd Floor Paxton House, 30 Artillery Lane, London E1 7LS, UK T +44 (0)20 7448 9940 E europe@case.org W www.case.org

Joanna Logan Director 14 Gray’s Inn Road, London, WC1X 8HN, UK T +44 (0)20 3589 0467 E joanna.logan@execucare.com W www.execucare.com

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Exhibition Guide CASE Circle of Excellence Awards

Exhibition Guide Stand 9

Opening Wednesday 17.30 – 19.00 immediately following the awards plenary Join the award winners as they discuss their award-winning materials, from recruitment videos to specialty publications such as alumni magazines, prospectuses and campaign materials. The CASE Circle of Excellence Awards programme acknowledges superior accomplishments in alumni relations, fundraising, marketing and communications among CASE members worldwide that have lasting impact, demonstrate the highest level of professionalism and deliver exceptional results. Some winners are showcased on the CASE website, on CASE social media and in the November/December issue of Currents magazine. Here is your chance to speak with your peers who played a role in developing the award-winning material, and to view copies in person. Winning these awards epitomises our profession’s best practices, helps raise standards and contributes to the growing body of knowledge about our work. It’s never too soon to begin planning your entries. Nominations open Jan. 10, 2017. Kate Wallace Membership Manager 3rd Floor Paxton House, 30 Artillery Lane, London E1 7LS, UK T +44 (0) 20 7448 9940 E europe@case.org W www.case.org/Award_Programs/Circle_of_Excellence.html

AlumnForce – Alumni Success Platform

Stand 11

AlumnForce is a turnkey solution designed to help you manage and engage your students and Alumni communities online: • Keep your data up-to-date and find lost Alumni • Boost your career services • Engage your communities and donors • Join a community of over 100 Alumni networks worldwide! Baptiste Massot Business Manager 8 rue de Lancry 75010 Paris, FR T +33 1 83 62 11 83 E baptiste.massot@alumnforce.com W www.alumnforce.com

HavasEducation

Stand 12

In an ever-changing and increasingly competitive market, attracting the best students has never been more important. Finding your voice – and the tools to tell your story – is crucial. We have over 25 years’ experience in helping organisations to do just that. Gaynor Burksfield Head, HavasEducation Havas People, 6 Briset St, London, EC1M 5NR, UK T +44 (0)78 8581 2858 E gaynor.burksfield@havaspeople.com W www.havaseducation.com

Marts & Lundy

Stand 13

Marts & Lundy is sponsoring the strategic track programme. Marts & Lundy serves clients worldwide with offices in the United Kingdom, Australia and the United States. Our consultants tailor services to each client’s distinct set of circumstances, collaborate with them to achieve their current goals and assist them in establishing a fundraising environment that will ensure they can address their future goals with confidence. Our comprehensive services range from campaign planning and counsel to more specialised offerings in strategic communications, analytical solutions and talent development. Visit us at martsandlundy.co.uk. Fiona Kirk Senior Consultant & Managing Director, Marts & Lundy UK 33 St. James’s Square, London, SW1Y 4JS, UK T +44 (0)75 9508 9871 E kirk@martsandlundy.com W www.martsandlundy.com

MIRA Partnership

Stand 14

Mira Partnership is a group of consultancies specialised in fundraising, alumni relations and business strategy for the Higher Education sector and other non-profit organisations. Feasibility studies, organisation strategy, planning for capital campaigns, start-ups of alumni relations activities, formation of fundraising capacity, major gift fundraising, executive coaching, prospect research, board development. Jan Rakowicz Managing Director, Mira Kelly Ltd Highdown House, 11 Highdown Road, Leamington Spa, CV31 1XT, UK T +44 (0)79 5840 6669 E jan.rakowicz@mirakellyfundraising.com W www.mirakellyfundraising.com

Prospects

Stand 15

Prospects have been guiding graduates to their next step for more than 40 years. We use our unrivalled intelligence and sector knowledge to guide and inspire postgraduate study choices – ultimately delivering you more relevant applications for your postgraduate programmes. From large-scale marketing campaigns to quick and targeted exposure for a specific course, we deliver exceptional products and services to meet your postgraduate recruitment needs. Emma Fowler Head of Education Sales Prospects House, Booth Street East, Manchester, M13 9EP, UK T +44 (0)16 1277 5258 E e.fowler@prospects.ac.uk W www.prospects.ac.uk

Aluminati

Buffalo Fundraising Consultants

Stand 17

A division of Ruffalo Noel Levitz, Buffalo is sponsoring the exhibition hall reception and prizes. Since 2004, Buffalo has been providing the education sector with fresh and dynamic solutions to regular giving programmes, which include telephone campaigns, data enrichment, strategic support and calling software. Chris Rainford Marketing Manager Whitefriars, Lewins Mead, Bristol, BS1 2NT, UK T +44 (0)11 7933 5580 E chrisrainford@buffalofc.co.uk W www.buffalofc.co.uk

UCAS Media is sponsoring the marketing and communications track programme. We reach, engage and support young people with your brand message. We create connections with young people through universities and colleges, recruiters and trainers, technology and telecommunications, and FMCG and fashion. Our diverse range of advertisers all share the common goal of reaching and influencing young people through our proven marketing channels. Keith Parkman General Manager Rosehill, New Barn Lane, Cheltenham, GL52 3LZ, UK T +44 (0)75 0077 4797 E k.parkman@ucas.ac.uk W www.ucasmedia.com

Keystone Academic Solutions

Graduway power alumni networking platforms synched with social networks for schools and universities around the world. Better engagement. Better data. Better campaigns. Robert Curtis VP New Business Ventures 46 The Grove, Edgware, Middlesex, HA8 9QB, UK T +44 (0)20 3734 2328 E robert.curtis@graduway.com W www.graduway.com

Stand 21

FindAMasters.com & FindAPhD.com Stand 18

UCAS Media

Stand 20

Graduway

Stand 19

As a leading expert in higher education web marketing, we work with 2900 universities in over 80 countries. We match your school and programs with the right prospective students and help you achieve your enrolment goals. Keystone has over 3 million student visitors each month. We generate this traffic and deliver it to you through our highly optimised websites in 40+ languages. As a result, you receive maximum exposure in your target markets. Sophie Knudtzon Global Key Account Director Rolfsbutveien 4D, 1364 Oslo, Norway T +47 2322 7278 E sophie@keystoneacademic.com W www.keystoneacademic.com

Stand 16

Aluminati is sponsoring the alumni relations track programme.

Our postgraduate directory sites attract over 1 million students per month who are interested in studying a Masters or PhD programme. If you’re not listed, they won’t find you! Drop by our stand to talk about how we can help your university recruit the best postgraduate students. No obligation free trial available. Andy Holliday Director Sellers Wheel, 151 Arundel Street, Sheffield, S1 2NU, UK T +44 (0)11 4268 4940 E Aholliday@FindAUniversity.com W www.FindAUniversity.com

Pelicanconnect

Stand 22

Pelicanconnect is a beautiful community software for schools and universities to engage their alumni and friends. With one simple log-in, you can access everything you need - your database, CRM, mass email, fundraising reports, newsletters, clubs, events, mentoring platform and a modern networking portal synched with LinkedIn and Facebook. Kate Jillings Co-founder 16 Gorst Road, London, NW10 6LE, UK T +44 (0)79 1910 1012 E Kate@pelicanconnect.com W www.pelicanconnect.com

Smarteezie

Stand 27

Smarteezie provides smart, sophisticated telephone call management software for DLHE surveys, student recruitment calling and fundraising telethons. Our software is flexible and adaptable to your priorities with friendly and easy to understand user interfaces and powerful analytical and performance enhancing options. Please visit and find how we can help you. Andrew Crossley Director Hillside, Coopers Hill Rd South, Nutfield, Redhill, RH1 4HX, UK T +44 (0)84 4991 0801 E a.crossley@smarteezie.com W www. www.smarteezie.com

With extensive expertise in the online space, Aluminati create and run innovative alumni services and platforms that unlock the power of alumni networks, working with institutions internationally. Whether it is running private, high-trust eMentoring communities, or reaching out to allow alumni to update your data via LinkedIn, we can help. Aluminati’s practical and intuitive services include EMAIL-FOR-LIFE, the ALUMINATE engagement portal, SOCIAL NETWORK SYNC and a PIN interactive alumni map. Daniel Watts Managing Director 2 Minton Enterprise Park, Oaks Drive, Newmarket, CB8 7YY, UK T +44 (0)16 3867 6232 E info@aluminati.net W www.aluminati.net

Join in the conversation and follow event updates on Twitter

@CASE_Europe #CEAC16 | Network in our LinkedIn

CASE Europe group

Exhibition Guide Grenzebach Glier & Associates

Exhibition Guide Stand 28

Grenzebach Glier and Associates (GG+A) is sponsoring the conference lanyards. Grenzebach Glier and Associates (GG+A) is a leading international consultancy serving universities and organisations of all sizes throughout the UK, Europe, Asia and North America, and the foremost authority on fundraising best practices. We partner with our clients to build exceptional fundraising programmes that produce extraordinary, sustainable results. Suzanne Hilser-Wiles Senior Vice President and Managing Director 180 Piccadilly, London, W1J 9HF, UK T +44 (0)20 7917 1758 E shilser-wiles@grenzglier.com W www.grenzebachglier.com

The Knowledge Partnership

Stand 29

The Knowledge Partnership is an independent strategy, marketing and communications consultancy, supporting the higher education sector and universities with high quality, intelligence-based research. We are specialists in portfolio optimisation, business and employer engagement, reputation consultancy and international development. David Sanderson Senior Consultant (Employer Engagement) 9 Somers Street, Leeds, LS1 2RG, UK T +44 (0)11 3243 0597 E david.sanderson@theknowledgepartnership.com W www.uk.theknowledgepartnership.com

Funderful

Stand 30

Funderful provides creative digital campaigns and high-impact management software that helps colleges and universities increase young alumni participation, grow their annual fund and manage fundraising activities efficiently.

More Partnership

Stand 31

More Partnership is sponsoring the fundraising track programme. More Partnership helps organisations – typically universities, charities, hospitals, theatres, museums and schools – to be more effective in their work and to raise more money. We are experts in philanthropic fundraising and in creating the conditions for giving to flourish. With over 20 consultants and some 350 years of experience between us, we understand the challenges you face. Cameron Goodlad Director of Operations 31 Exchange Street, Dundee, DD1 3DJ, UK T +44 (0)13 8222 4730 E cgoodlad@morepartnership.com W www.morepartnership.com

Stand 32

Blackbaud Europe is sponsoring the opening plenary. Blackbaud is passionate about delivering the technology that non-profits need to advance their missions. No technology provider has worked exclusively with non-profits for as many decades as we have, or has a greater understanding of your specialist needs and requirements. From CRM database platforms through to cutting edge digital fundraising solutions, Blackbaud understands how technology underpins everything you do. We’ve been doing it for 35 years, and are proud to say that using Blackbaud solutions, our loyal customers raise, invest, manage and award more than £65 billion each year. Dan Keyworth Director for Customer Engagement – Education Shackleton House, 5th Floor, Battle Bridge Lane, London, SE1 2HP, UK T +44 (0)20 7601 7100 E solutions@blackbaud.co.uk W www.fundraising.blackbaud.co.uk

Meet & Engage

Stand 36

Net Natives

Net Natives is the UK’s leading digital agency for the education sector, we get students and make lives better through effective, powerful digital thinking and execution. Since 2008, we’ve blended strategic understanding, data science and digital expertise with our proprietary marketing SaaS technologies to create engaging experiences that deliver clear, measurable outcomes for clients across the UK, Europe, Asia Pacific and North America. Additionally we work on a number of national research projects with partners in HE and FE. Steve Evans CEO Net Natives, Lees House, 21-23 Dyke Road, Brighton, BN1 3FE, UK T +44 (0)1273 734640 E steve.evans@netnatives.com W www.netnatives.com

Stand 33

A real-time chat platform for student recruitment and engagement. Our technology enables student marketing and admissions teams to run branded, moderated chats for prospective students, regardless of their time zone or location. Use group chats to engage students about courses and 1-2-1 private chats to answer questions about admissions.

Stand 37

VineUp

VineUp provides smart online and mobile based mentoring and networking communities. Our communities are designed to help universities and colleges leverage their alumni network, as a leading source of employment and mentoring opportunities for both students and graduates alike. Kimberley Ramsey or Jessica Skelham Sales Executives Unit 36/2, Morelands Trading Estate, Gloucester, GL1 5RZ, UK T +131 5677 1890 / +131 5277 2296 E Kimberley@vineup.com / Jessica@vineup.com W www.vineup.com

GradFinale Yearbooks

Stand 38

GradFinale are the UK’s largest university Yearbook supplier established in 2002. We create high quality bespoke, branded publications that promote Alumni benefits to new graduates and provide a positive, permanent, tangible memento of a student’s experience. With no budget needed, GradFinale manage every aspect of the Yearbook process from data collection and proof reading to design, print and distribution. Scott Dixon Director Burnhill House, 50 Burnhill Road, Beckenham, BR3 3LA, UK T +44 (0)20 8249 6060 E jane@gradfinale.co.uk W www.gradfinale.co.uk

Sarah Brown Relationship Manager 171 Knighton Road, Leicester, LE2 3TS, UK T +44 (0)75 5712 2879 E sarah@meetandengage.com W www.meetandengage.com

Exhibition Prize draw

Exhibitors visited

Firsthand’s mission is to give every applicant the best possible career network. We build platforms that connect job-seekers with experienced professionals for career conversations, resume critiques and mock interviews. Our Career Advisor and Alumni Mentor Platforms drive better career outcomes and alumni engagement at over 100 universities worldwide. Our Evisors.com platform helps job seekers unaffiliated with our partner schools.

Visit the Exhibition for your chance to win great prizes!

The conference exhibition is open at the following times:

Cortez Armond Director of Sales 55 Broad St, New York, NY 10004, USA T +1 (215) 391 3767 E hello@firsthand.co W www.firsthand.co

2. F ill out your details in the box below.

Firsthand

Success Photography

Stand 34

Tuesday: 11.30 – 15.00 | Wednesday: 10.00 – 19.00 | Thursday: 10.00 – 13.45

Instructions: 1. Visit 11 different exhibitors and ask them to sign your leaflet. Signatures are required for valid entry. 3. R eturn your signed prize draw card by 14.00 on Thursday 1 September to the CASE Europe Annual Conference registration desk.

Stand 35

As the official conference photographer, Success Photography is sponsoring the photography. Success Photography is the leading graduation services company in the UK. Established in 1988, the company has a reputation for being innovators in graduation photography and gowning. They offer a range of products giving outstanding value to students and excellent service and revenue for their clients. Daniel Oliver Head of Graduation Photography Unit 19/21 IO Centre, Salbrooks Road, Salfords, RH1 5GJ, UK T +44 (0)12 9382 2211 E Daniel@successphotography.com W www.successphotography.com

1st/top prize: Apple iPad Mini 2

2nd prize: Mary’s Chocolates Prestige Box 3rd prize: Sonos Play:1 Speaker

1. Company Name:

6. Company Name:

Signature:

2. Company Name:

7. Company Name:

Signature:

3. Company Name:

8. Company Name:

Signature:

4. Company Name:

9. Company Name:

Signature:

5. Company Name:

10. Company Name:

Signature:

Get ONE additional signature during the reception with exhibitors on Wednesday 30 August from 17.35-19.00 to be eligible to enter the draw for first prize.

11. Company Name:

Your name:

Your organisation:

EXH I B ITI ON PR I Z E D R AW

Raimonds Kulbergs Managing Director, Founder Sporta iela 3, LV-102 Riga, Latvia T +371 2947 7191 E raimonds@funderful.com W www.funderful.com

Blackbaud Europe

Signature:

Sponsored by Your job title: The conference chair will draw the winner. The winners will be announced at the closing plenary on Thursday 1 September. You must be present to take the prize draw with you to win (unless you are part Joinpaid in the conversation and eventand updates onare Twitter @CASE_Europe #CEAC16 | Network in our LinkedIn CASE Europe group of the schools programme). Only registrants are eligible to follow win. Sponsors exhibitors not eligible.

Acknowledgements

ENHANCED MEMBERSHIP BENEFITS

CASE membership is reimagined to provide greater support for the vital work that you do.

to CASE Trustees and Staff CASE Europe trustees Claire Brown

Director of Marketing, The University of Liverpool

Craig Considine

Head Master, Millfield School, England

Anton Muscatelli

Vice-Chancellor, University of Glasgow

Ian Rowley

Director of Development, Communication and Strategy, University of Warwick

Michaela Seeger

BENEFITS

Sophie Anderton

Samaira Sciberras

Fon Browndy

Aprille Smith

Leigh Cleghorn

Carolee Summers-Sparks Deputy Director

• Free access to new, and archived webinars

Educational Programmes Officer Head of Education and Professional Development Head of Operations

Executive Officer

• e-Mentoring with colleagues around the world • Online communities to search, find, and network on big ideas and questions

Data and Marketing Information Officer

• Benchmarking, surveys, and research

Sue Cunningham

Emma Darwin

Giulia Vallocchia

• CURRENTS magazine (print and digital versions)*

President, CASE

Director of Community Relations, Zurich International School

Educational Programmes Officer

• Member rates on conferences and publications

Lee Fertig

Jean van Sinderen-Law

David Hamilton

Kate Wallace

• Awards and recognition programmes

Yashraj Jain

Helen Waller

Director, International School of Brussels, Belgium

Sir Professor David Greenway (Chair), Vice-Chancellor, University of Nottingham

Stephen Large

Director of Finance, King’s College London

Michael Lavery

Assistant Chief Executive of External Relations, Teesside University

Xavier Michel

Former President, Ecole Polytechnique

Associate Vice President of Development, University College Cork, Ireland

Serge Sych

Vice President for Enrolment Management, Career Services and Alumni Relations, CEU, Hungary

Head of Educational Programmes Business Development Manager Research Manager

John Jones

Director of Finance and Operations

Member Services Manager

• Advocacy and public policy support • Online sample collections, white papers, and reports

Marketing and Communications Officer

• Membership in CASE ASAP • Online advancement research catalogue

Staff (CASE)

• Good Question archive

Neville Leslie

Sue Cunningham

• Library staff assistance

Development Director, Highgate School, England

Jessie Macias-Doyle

Tricia King

Staff (CASE Europe)

Feyi Omola

Salima Virji

John Middleton

Executive Director

Finance Officer Executive Officer

Senior Educational Programmes Manager

President

• Talent management resources • Advancement Talk monthly podcasts

Vice President, Global Engagement

• Advancement Weekly e-newsletter

Heidi Mayes

*Quantity of print CURRENTS will vary based on institution size and type.

Director of International Programmes

Paula O’Neill

Head of Marketing and Communications

Join in the conversation and follow event updates on Twitter

@CASE_Europe #CEAC16 | Network in our LinkedIn

CASE Europe group

Thank you CASE would like to thank the following sponsors for their generous support. PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

GG+A

Grenzebach Glier and Associates

BRONZE SPONSORS

CASE Europe thanks the following Educational Partners for their support and participation of the conference.

Aluminati

MIRA Partnership

Apply Digital

More Partnership

Blackbaud Europe

Penna

Execucare

Perrett Laver

Geeta Rajaraman Consultancy

The Philanthropy Company

Graduway

QS Stars

Graham-Pelton Consulting

Richmond Associates

Grenzebach Glier and Associates (GG+A)

Ruffalo Noel Levitz

Marts & Lundy

SMRS

Contact: CASE Europe 3rd Floor, Paxton House 30 Artillery Lane, London E1 7LS T +44 (0)20 7448 9940 E eventseurope@case.org Details correct at the time of printing. Conference speakers and sessions may be subject to change â&#x20AC;&#x201C; please see the addendum and onsite signage. August 2016.