If I can drive does that make me a mechanic? Š Kelly Page
Dr. Kelly Page
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This is a story about a truck, a car, my dad & social media experts!
Š Kelly Page
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My Amazing Dad! Š Kelly Page
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Articulated Vehicle Operator Universal Transport Operations (UTO) Freightliner, coupled to a bogey-tri B-double, heading north on the New England Highway. [Photo: Ben Tillman] Š Kelly Page
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845 miles
632 miles 1717 miles 203 miles 459 miles
415 miles
4,271 miles Š Kelly Page
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845 miles
632 miles 1717 miles 203 miles 459 miles
Townsville-Perth = 6.7 times length of UK Š Kelly Page
415 miles
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“Built Like a Mack Truck” © Kelly Page
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The Accidents
[Photo: Photos: http://freshpics.blogspot.com/2007/11/scariest-truck-accidents-ever.html] Š Kelly Page
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An Excellent Truck Driver! Loveable outgoing personality - My Dad! Fancy job title - An Articulate Vehicle Operator Years of experience - Over 30 years Different types of experiences - Different vehicles, places, cargo Self-promoting – Jokes, Stories, Stickers, T-shirts Self-taught – ‘Doer’ & a ‘Reader’ Learnt from mistakes – Survived to Tell the Story High interest – a Connoisseur of Trucks! © Kelly Page
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But, if I can drive does that make me a mechanic?
Š Kelly Page
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Our family car: Volvo 244 GL1982 Š Kelly Page
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aka “Greta” © Kelly Page
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Driver ≠ Mechanic A difference in: Knowledge Experience Context Education Confidence Learning
© Kelly Page
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“What really is a social media expert?” Knowledge of Technology © Kelly Page
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Tweeting Hourly
1,420,000 search results Š Kelly Page
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1-2 years experience Novice Years used Computer Expert Expert Media User Web expert 8-10 Hours a Day New User No. of Clients Length of Usage Frequency of Usage No. of Bookmarks
Experience
Social Media Expert Duration of Use Usage
Variety Very Experienced
No. of Followers 10 years Accounts
Š Kelly Page
Media Expert
Web User
Over
Every day No. of Email
Home Access No.
of Friends 16
Technology Usage as a Proxy for Expertise Driver ≠ Mechanic Not New or Unique Easy to Measure BUT: Fatally Flawed. © Kelly Page
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Web User ≠ Web Expert A difference in:
Type of Web Knowledge (What & How)
Scope of Web Knowledge (General & Specialised/Technical) Episodic Web Knowledge (Where, When, Why & How) © Kelly Page
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“Hi, I’m a Social Media Expert!” - Ask Yourself Are they really a driver or a mechanic OR are they still learning? © Kelly Page
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“True Knowledge exists in knowing that you know nothing, and that makes you the smartest of all” Socrates (470-399 BC)
“If I can drive does that make me a mechanic?” caseinsights.com © Kelly Page
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