WN O SH E TB O N N A S C N T O S EN A M E E R S I L T A R E EG V L D A R O S I F TH
Join us in raising awareness on 3rd March.
® Reg. Trademark of Société des Produits Nestlé S.A. Shredded Wheat is low in saturated fat. Reducing intakes of saturated fat helps maintain normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shreddies is high in fibre and provides a source of iron which contributes to normal energy-yielding metabolism, as part of a varied diet and healthy lifestyle.
COMING SOON!
JOIN THE
ICED COFFEE REVOLUTION
BE PART OF THE FASTEST GROWING DRINKS CATEGORY* PREMIUM TASTE | AMAZING VALUE | SAME GREAT MARGINS
WHY IS RED BULL GOOD FOR BUSINESS?
NO.1
ENERGY 250ML
DRIVING THE CATEGORY
SINGLE SERVE SOFT DRINK.
For 10 years, Energy Drinks have driven growth, with sales increasing by 150%, faster than any other Soft Drinks category.1
12
%
Red Bull Energy Drink 250ml is the No.1 Single Serve Soft Drink in the UK, and is driving 12% of Energy Drinks sales alone.2
ENERGY DRINK SALES
Source: 1Euromonitor Passport, Off Trade Value RSP, 2004-2018; 2IRI Infoscan, Total Coverage, Value Sales, 52 w/e 28.12.19 – Energy Drinks = Functional Energy + Refreshment Energy
NO.1 SINGLE SERVE DIET SKU.
11%
GROWTH IN BUYERS
SUGARFREE 250ML
GIVING CONSUMERS CHOICE 70% of people in the UK try to lead a healthy lifestyle1 – at Red Bull we offer choice. In 2019, Red Bull Sugarfree 250ml attracted 11% more new consumers and is now consumed by 1.4m people in the UK.2
Source: 1Kantar Healthier Futures, The Nutritional Landscape In and Out of Home, 2019; 2Kantar Worldpanel, Combined Panel, Buyers, 52 w/e 29.12.19.
EDITIONS 250ML
ATTRACTING NEW CONSUMERS Of all people who don’t consume energy drinks, 22% find the flavour unappealing.1 Despite that, Red Bull Editions are delivering growth by attracting 60% more consumers in 2019. This is due to providing flavours that shoppers like and offering a sugarfree choice alongside.2
Source: 1Lightspeed Mintel, 1,339 respondents aged 16+ who have not drunk energy drinks in the last 3 months. May 2019; 2Kantar Worldpanel, Combined Panel, Buyers, 52 w/e 29.12.19.
TOP TIPS TO DRIVE SAVOURY SNACKS
CATEGORY FOR YOUR RETAILERS FROM THE
GLOBAL LEADERS IN MEAT SNACKS
Protein has become mainstream, now 1 in every 4 households buys a meat snack
Meat snacking category has grown +37% over the last 5 years
Convenience customers spend +10% more on meat snacks than the average snacker
Where the ‘healthy bay’ doesn’t exist look to place meat snacking next to crisp s& on fixture or nuts using clip-strips
Biltong Jerky & ong has a str ith pw cross sho rs in a b protein nce ie n e conv stores
1. CGA TATA Tea Report 2017. 2. CGA TATA Tea Project 2019. 3. SalesOut: Foodservice 52 weeks WE 24th March 2019, 4. Salesout 52 Week Rolling Data to 15 Dec 19. 5. IGD Research 2019. 6. Allegra Project Tea Out of Home UK 2018 Report.
JAMMY RED
LAUNCHING APRIL
#1 Pinot Grigio in the UK*
#1 contributor to growth of the White Zinfandel varietal in the UK*
©2020 Barefoot Cellars, Modesto, CA. All Rights Reserved. *Source: Nielsen MAT 04.01.20
Cans are perfect for occasions such as festivals, BBQs, house parties or simply hanging out outdoors. BENEFITS: Easier to open Chill faster They won’t break Can be consumed ‘on the go’ Recyclable The nation’s favourite Pinot Grigio*, now in a format that can go anywhere for any occasion!
The #1 Rosé varietal in the UK.* Barefoot added the most value to this varietal in 2018, increasing by £3.3million!
*Source: Nielsen MAT 04.01.20
*Source: Nielsen MAT 04.01.20
barefootwine.co.uk
/BarefootWineUK