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The biscuit category is in growth - now worth £3.3bn1 – and biscuits were purchased by nearly 28 million households in the UK in 20222 . The category can be broadly split into 3 segments: Healthier*, Savoury and Sweet, which are all in growth3 , and there are two consumption occasions: In-home and ‘on-the-go’. Healthier, special treat and savoury biscuits are key value drivers, while sweet everyday treats are a key volume driver.

Biscuits Top Tips

Have a display of both take-home and on-the-go biscuits (we recommend 80% of space is take-home)

Group products clearly into sweet, savoury and healthier biscuits lock by brands to help retailers nd what they are looking for Allocate the space according to sales potential, giving more space to bestsellers. Do ensure growing sectors that drive value are represented, however, including Healthier, Savoury and Special Treats (see table)

Highlight bestselling lines

Display clear pricing, showing cash margins er both and non- lines

Encourage retailers to make the most of the seasonal opportunity by creating impactful displays to catch their attention when making purchase decisions in depot Select brands that are aligned to consumer trends like wellbeing, sustainability, value and occasions

Ensure D and promotional products are stocked in advance of consumer media and work with suppliers who are supporting launches

RECOMMENDED MUST-STOCK BiSCUiTS – TAKE-HOME**

1.Oreo Original

2.Cadbury Dairy Milk Chocolate Fingers

3.Time Out Wafer Bar

4.Oreo Double Creme

5.belVita Honey and Nut

6.Ritz Original Crackers

RECOMMENDED MUST-STOCK BiSCUiTS – ON-THE-GO

1.belVita Soft Bakes Choc Chip

2.Mikado

3.Cadbury Nuttier

4.Grenade Salted Caramel

5.Grenade Cookie Dough

6.Grenade Oreo or the full ondele nternational core range recommended list go to www.snackdisplay.co.uk

Digital marketing guidance for wholesalers4

Retailers’ use of digital channels has increased so a focus on retaining these customers is key:

• ook at your data, and use a ‘test and learn’ approach

•Have fast-working pages and consider having lists, past orders and favourites

•Understand top search terms

• roduct images are key 6 – reach out to suppliers for these

•Have facilities to lter pages by brand

•Don’t forget telephone sales as these tend to peak at busy times so are still important

For market best-sellers, product information, latest trends, category information and retail display advice, visit www.snackdisplay.co.uk Bringing snack sales to life in independent retail: Confectionery • Biscuits and Snack Bars • Hot Beverages • Cheese