STEPSTOSWEET SUCCESS

from Cash & Carry Management March 23

Winning in Convenience with

The confectionery market saw growth in 2022, with consumers returning to on-the-go consumption, renewing the importance of singles and duos formats. Research shows when it comes to purchasing confectionery website and depot purchases are the most popular for retailers, with 89% of retailers purchasing from depot, so it’s important to have a strong aisle display to help increase sales1.

CONFECTIONERY IN DEPOT: TOP TIPS

Display a core range covering singles, duos, blocks, bags and gifting Allocate the space according to sales potential, allocating more space to best sellers

Highlight best selling lines

Have clear pricing, showing clear cash margins er both and non lines

Encourage retailers to make the most of the seasonal opportunity, for example by displaying on rack ends at appropriate times

RECOMMENDED MUST-STOCK LiSTS*

CHOCOLATE SiNGLES

1Cadbury Twirl

2Cadbury Wispa

3Cadbury Starbar

4Cadbury Crunchie

5Cadbury Twirl Orange

DUOS

1Cadbury Wispa Duo

2Cadbury Boost Duo

6Cadbury Wispa Gold

7Cadbury Boost

Ensure D and promotional products are stocked in advance of consumer media and work with suppliers who are supporting launches and creating consumer awareness

32%2 of retailers purchase confectionery from the main aisle so create impactful displays to catch the eyes of retailers when they are making purchase decisions in depot. Displaying products by the till point is one of the most e ective placements

Use the category knowledge of suppliers who help to promote best practice to retailers, including sharing planograms

Advise retailers about spending strategy – some retailers go for best margin, that’s not always the best approach– a great margin on a product that doesn’t sell isn’t helpful

8Cadbury Dairy Milk Original

9Cadbury Dairy Milk Caramel

10Cadbury Picnic

Dai Dairy Milk y Picnic

3Cadbury Double Decker Duo

4Cadbury Wispa Gold Duo

5Cadbury Dairy Milk Duo

6Cadbury Twirl Xtra

MINTS

1Trebor Extra Strong Peppermint permint rmin

2Trebor Softmints Peppermint

3Trebor Softmints Spearmint

4Trebor Softfruits

5Trebor Extra Strong Spearmint mint t or the full ondele nternational core range recommended list go to www.snackdisplay.co.uk

Digital marketing guidance for wholesalers**

Retailers’ use of digital channels has increased so a focus on retaining these customers is key:

Look at your data, and use a ‘test and learn’ approach

Have fast-working pages and consider having lists, past orders and favourites

Understand top search terms roduct images are key - reach out to suppliers for these Have facilities to lter pages by brand

Don’t forget telephone sales as these tend to peak at busy times so are still important

For market best-sellers, product information, latest trends, category information and retail display advice, visit www.snackdisplay.co.uk ringing snack sales to life in independent retail: Confectionery iscuits and Snack ars Hot everages Cheese

Rise To The Challenge

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