World Foods: One of Grocery’s Fastest Growing Categories

World food has been a star performer in Grocery over the past decade with consistent double-digit, year-on-year growth. With increasing diversity among our population, allied to Brits continuing to embrace an ever-wider range of cuisines, this trend doesn’t look to be slowing down any time soon. As the UK’s #1 World Food wholesaler, Wanis anticipates growth of 9-10% in the coming year. Below is a snapshot of some of the most in-demand World Food categories for you to maximise your sales and profit.

Drinks

While established brands continue to dominate, innovation is the name of the game in soft drinks; driving much of the growth and interest in the category, be it health and wellness, ‘fashion’ or indulgence.

Prime, a range of American sports drinks by YouTube personalities Logan Paul and KSI, has taken the UK by storm, with single bottles selling for as much as £100 during a tactical supply shortage that followed the drink’s launch.

Tapping into the same demand for soda alternatives with perceived health benefits are Tropical Sun, whose range of premium fruit juice drinks look to build off the success of their hugely popular canned coconut water.

Milk Powder

Fresh milk sales decreased by almost 8%* last year; and it’s little wonder when you consider price increases of up to 70%**. Many consumers looking for cost-effective alternatives have turned to milk powder, which can replace fresh milk in most dishes. Wanis saw milk powder sales increase by 15%*** on last year, and the category is seeing a shift towards valuefor-money brands as consumers become increasingly price sensitive as a result of the cost of living crisis.

Flours

Who would have thought that fufu, a traditional Ghanaian dumpling-like stew accompaniment, would be a persistent internet phenomenon?! Not us, but over the past couple of years, driven by Gen Z’s prolific use of social video app TikTok, fufu has found its way into the mainstream, resulting in supermarket listings for brands such as Africa’s Finest. Wanis has seen demand for fufu flour increase by a whopping 55%*** on the previous year, cementing it as a must-stock product for any retailer catering to the West African market.

Plan Your Shelf the Right Way to Maximise Sales!

•Tailor your product range based on your local customers.

•Remove product duplication. Remember: 20% of SKUs typically contribute to 80% of sales.

•Stock well-known brands to instil confidence and drive conversion.

•Range price-marked packs where possible.

Maximise your World Foods Space!

With over 10,000 products in stock and 50+ years experience, Wanis International Foods is the onestop for all of your World Foods needs. Get in touch for a free Cash & Carry Management World Foods Planogram or ask about a no-obligation personalised consultation for your shop.