Cash & Carry Management June 24

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trends identified by Bidfresh for the fresh category this year.

In Focus

Bestway rebrands its own label and unveils an updated best-one symbol proposition.

Behind the Scenes

Kent-based Cut Price Wholesaler had purchased additional storage facilities as it looks to generate further growth of its expansive discounted product range.

Spotlight

Mark Taylor, managing director of kff and Medina Foodservice.

CCM Chefs’ Own-Brand Awards

Have you submitted your entry to these prestigious awards,

Managing

Publishing

Media

Acquisition of wholesale division

LWC Drinks has announced its acquisition of the wholesale division of Glamorgan Brewing Company for an undisclosed sum.

Established in 1994, the family-owned Glamorgan Brewing Company – which has seen two generations at its helm – was set up with the aim to ‘bring better brews to the pubs, bars and clubs of Wales’. Since then, the business has enjoyed growth in both its brewing and ontrade wholesale divisions and now employs over 80 local people.

The wholesale arm of this Welsh firm has now joined LWC – another family business – to continue to build on its local distribution foothold.

Ebrahim Mukadam, managing director at LWC, said: “We are thrilled to be partnering with such a strong, reputable Welsh business.

“Much like LWC, Glamorgan Brewing Company is a family company with real family values – both committed and firmly rooted to the communities in which they serve, but always driven by a passion for excellent customer service. I believe that it is these commonalities that will really drive our collective strength.

“As a national wholesaler with a local feel, LWC prides itself on the regionality of all of our sites. Our depots operate as local businesses for local people and are strongly embedded in their local communities. The fact that Glamorgan Brewing Company mirrors these values in their own local hub makes

‘Attractive option’

SPAR UK has released its latest collection of value own-label wines.

The three varieties – a drop of Red, a sip of White, and a splash of Rosé – have been developed by Philippa Carr, Master of Wine.

The value range features three critters on the bottles –Reginald the Dog (red), Croxanne the Crocodile

(white), and Phil-Mingo the Flamingo (rosé). The characters have been created to engage with age-appropriate shoppers in a light-hearted and memorable way with the use of QR codes on the bottles. These will direct shoppers to an age-verification website and give more information about the wines.

The launch is being supported in-store with PoS in addition to responsible ageverified social media and digital activity.

Amrit Rebello, SPAR brand controller, said: “Our new range of value wines are designed to be an attractive option for shoppers looking for affordable yet flavourful choices.”

them the perfect partner.

“Glamorgan Brewing Company has built a fantastic team, supported by an equally fantastic leadership team, and I very much look forward to getting to know all of the wonderfully skilled and passionate teams at the site in Glamorgan over the coming months.”

The Glamorgan Brewing Company brewery will form no part of the LWC affiliation and remains an independent family-led brewing business under the same ownership as before. It will continue to be a key supplier to the wholesale division.

The acquisition of the wholesale arm results in LWC having 19 sites in the UK and follows a partnership with Hills Prospect in Essex, plus the 2023 openings of LWC Aylesbury, Andover and Doncaster.

Richard Anstee, managing director at Glamorgan Brewing Company, said: “This new strategic partnership will help accelerate our growth and commitment to deliver beers, wines, spirits and soft drinks to the wholesale market across the whole Principality.

“Our customers will be able to choose from an expanded range with many new products, including LWC ’s Signature Brands and extensive wine portfolio. Our teams will also benefit from new opportunities for career development, and we’ll be creating lots of jobs for local people too.”

Premium ice creams

Country Range Group has introduced four new flavours of ice cream under its premium Signature brand.

Made on a regenerative farm, the new Signature Dairy Ice Creams are available in four-litre tubs in Strawberry, Chocolate Chip, Vanilla, and Salted Caramel flavours. Ingredients include clotted cream, and the ice creams have a minimum dairy content of 50%.

As part of Country Range Group’s campaign to support The Natasha Allergy Research Foundation, 1p from every tub sold will be donated to the charity.

The event will include supplier stands, business updates, cooking demonstrations and a ‘Summer of Love’ themed dinner.

In other news, CRG’s annual exhibition, conference and dinner will be held on 20 June at the Telford International Centre. More than 350 delegates from the group’s membership, along with over 110 suppliers, are expected on the day.

Brand takeover initiative

Parfetts has launched the Big Ticket, a new promotional initiative that offers suppliers an extensive three-week brand activation across depot, digital and retail.

The activation is a brand takeover with enhanced front-of-depot placement, complete depot takeover, checkout screens and indepot large-format print and reception window vinyls.

Online activation comprises a full order capture system takeover across desktop and app formats together with digital campaigns, including WhatsApp, push notification, email and social campaigns.

The promotion continues in retail stores with customer retail communications, consumer leaflets, full PoS kits, and retail development advisor (RDA) support.

Gurms Athwal, trading director at Parfetts, commented: “Parfetts prides itself on the relationships it builds with suppliers and customers plus the quality of

the activations we deliver for them across all our channels. We bring all our knowledge and insight to campaigns and generate industry-leading results. This expertise underpins our new Big Ticket 360-degree activation.

“The results of the first Big Ticket 360 campaign with Carlsberg have been outstanding. The campaign significantly increased the visibility of the 1664 Biere brand, with over 150 pallets on display across all the depots, and impressive sales for the new Blanc brand,

more than doubling distribution levels.”

The activity also boosted sales and margins for Parfetts’ customers, with the added incentive of winning a wide selection of prizes.

Parfetts is now running a PepsiCo Walkers and Britvic Big Ticket 360 activation.

In other news, retailers in the South West of England can now access Parfetts’ delivery service as the wholesaler widens its footprint. The service gives customers cash & carry prices, delivered for free.

President

The Scottish Wholesale Association has appointed Tom Slaven, retail director of Glasgow-based United Wholesale Grocers (UWG), as its new president. He succeeds Julie Dunn, operations director of Blantyre-based Dunns Food and Drinks, who held the position for six years.

Slaven (below), who has been a member of the SWA council for several years, said: “As a huge supporter of the SWA over many years, both as a supplier [Asahi UK and Anheuser-Busch] and latterly as a wholesaler, it was a big moment for me when I was invited to join the board. But to be asked to take over from Julie as president is an even bigger honour.”

Pak Foods is newest member of Sugro

Sugro has recruited Pak Foods as a member.

Established over two decades ago in Derby, Raavi Foods, which trades as Pak Foods, operates nine ownfascia stores located in Stoke-on-Trent, Burton upon Trent, Leicester, Nottingham, Derby, and Peterborough.

Offering a diverse range of retail and foodservice products, Pak Foods caters to about 20,000 foodservice and retail customers. It also sells to consumers, with offerings available through both delivered wholesale and visits to its stores.

Mohammed Arfhan, a director of Pak Foods, said:

“Over the past five years, we have invested heavily in opening new outlets and targeting new markets. Joining Sugro will enable us to deal directly with our supply

chain partners. This will significantly enhance our buying power, allowing us to offer our customers more competitive pricing and a wider range of products.”

Sugro business development manager Shruti

Senapati added: “The success of Pak Foods, a familyowned and operated business, has been based on the company’s dedication and excellence in providing a high standard of customer service.”

In other news, Sugro member ICS UK/ CaterChoice Cash & Carry has been included in the Bradford Top 100 Businesses list. The recognition highlights ICS as the top foodservice company in the ranking and celebrates its commitment to excellence and innovation.

Workman shifts

Caterfood Buying Group has appointed Tom Workman as commercial director.

Workman was previously director of trading at Creed Foodservice, where he spent over six years. Before that he was at AF Blakemore for two years, latterly as vending & retail contracts commercial manager. He has also worked as a buyer at DCS.

In his new role, Workman joins Phil Atyeo, managing

director of Caterfood Buying Group, at a crucial time in the group’s development: he will be focusing on supporting the group’s expansive future plans, ensuring that it remains easy for suppliers to work with.

Workman will also oversee Caterfood’s development of own-brand and premium ranges, and the integration of future acquisitions for purchasing and marketing.

British focus

Fresh Direct – part of Sysco –has launched its 2024 Summer seasonal range, which includes around 50 new British lines.

The new range supports the company’s commitment to driving sales of British produce through its Best of British campaign.

Products such as Heirloom Tomatoes from the Isle of Wight and British sweetcorn have been added to the range, increasing the amount of British produce that Fresh Direct sells to its highest-ever level.

Summer campaign

Appleby Westward, SPAR South West’s primary distributor, is running an advertising campaign called SPARTacular Summer until 18 September.

As well as online giveaways aimed at enhancing the summer shopping experience in SPAR stores, the campaign showcases promotions and discounts available to customers.

Splitting into four areas –SPAR-Tacular Wine Festival, Summer Drinks, Picnics & BBQs and Summer of Sports – each theme is tailored to providing great deals and inspiration to shoppers over the summer months.

Nick Vivian, head of marketing, said: “SPAR South West stores’ successful summer sales are closely linked to the weather, with the summer sun bringing flocks of visitors to the area. Our new

summer campaign is aimed at bringing a vibrant, exciting feel into our SPAR stores to encourage holiday visitors and locals alike.

“This summer advertising campaign will help drive footfall to SPAR stores, allow our stores capitalise on the extra visitors to the area, and drive sales.”

The campaign is being reinforced by a range of SPAR-Tacular Summer PoS, social media assets and marketing updates, together with local online advertising.

Own-label and local additions

Following an expansion of its fresh range, One Stop has launched 16 new bakery, bread and cake lines.

The additions include Simply Doughnuts Mini Ring Bites 8s for £1.50, One Stop Cinnamon Buns two-pack for £1.80 and Tesco Raspberry Sponge for £1.60.

Customers can take advantage of a ‘2 for £4’ offer on a selection of the new products, including One Stop Chocolate Cornflake Clusters 15s, One Stop Flapjack Bites 20s, One Stop Mini Chocolate Chip Muffins 16s and One Stop Millionaire Bites 22s.

Alongside the main expansion of bakery lines, there will be 17 new products from local bakeries,

offering customers in specific areas more localised treats.

Henry Maulik, head of product at One Stop, said: “Working with local businesses in the area to offer our customers a range of baked goods reinforces our commitment to providing the communities we serve with exactly what they want and need.”

In other news, One Stop’s ‘Summer of Sport’ campaign

is running across all UK company and franchise stores until 23 July.

This year, the convenience retailer has introduced a ‘Gold Tier’ for suppliers. Becoming a ‘Gold Supplier’ means Heineken and Pepsi/Walkers will gain further brand awareness for their promoted products as they will become sole sponsors of One Stop’s online games for four weeks each (Pepsi and Walkers will be combined). The brands will also get dedicated, branded store space for their product for the full summer period.

Alongside the deals, One Stop will be hosting interactive games, and customers will have the chance to pickup instant-win vouchers.

Tom Workman (left) and Phil Atyeo.

Harlech purchase

Harlech Foodservice has acquired Celtic Foodservices for an undisclosed sum.

Based in Pembroke Dock, Celtic Foodservices was formally incorporated as a business in 2009 and supplies food and janitorial products to the foodservice industries and consumers in Swansea and Pembrokeshire.

All 12 members of staff are transferring to Harlech, including director Jason Davies, and the 12,000 sq ft premises in Pembroke Dock is also part of the new set-up.

The deal is part of Harlech’s overall £6 million plan to create 150 new jobs and comes a few months after it opened a new depot in Carmarthen where 15

sales staff and drivers have already been recruited. It was spurred by the

New impulse guide

Unitas has launched its Impulse Category Guide 2024. It is available now in depot and on the Plan for Profit website.

The 76-page guide contains category insights and core range recommendations for crisps, snacks & nuts, confectionery and soft drinks.

Each section also offers planograms, with solutions for different sized stores available through QR codes.

Mark Langohr, category controller – Plan for Profit at Unitas, said: “Impulse categories represent roughly 52% of volume sales in symbol & independent stores (TWC) so are a critical area for retailers to get right.

Spanish spotlight

More than 200 chefs and guests from the UK and Spain attended Mevalco’s sustainable seafood Local to Local event, held in Bristol recently.

Three masterclasses ran throughout the day on a rolling programme. Balfegó Blue Fin Tuna provided a hand carving and presentation techniques session; Edu Torres (below), head of Molino Roca, shared his skills on how to cook the perfect rice, paella style; and the Hispamare team showed how to cook perfect prawns.

Guests also had the chance to taste and discuss the products and provenance of various producers, including Don Bocarte, one of the most prestigious producers of anchovies and quality seafood in Spain.

David Menendez, MD of Spanish wholesaler and importer Mevalco, said: “This is our second Local to Local event which gives our customers a unique insight into new products and Spanish cooking techniques from our hugely talented guest chefs.

“Both chefs and consumers want high quality and sustainable seafood that has been sourced and grown in a sustainable way to preserve fishing stocks – it is the right way to do business.”

First firms through Open Doors

After the successful launch of its SME scheme last October, Bidfood has announced the initial group of suppliers selected through the Open Doors Programme.

Aimed at small food and beverage suppliers, the Open Doors Programme identifies the most innovative businesses trying to establish themselves within the industry and raises awareness of their products so they can make their mark in wholesale.

Following a three-step development journey to nurture, champion and accelerate, the initiative has resulted in seven brands being officially listed with Bidfood:

a Bio&Me – B-certified brand Bio&Me has a range of on-the-go porridges created to support gut health. Bio&Me is also part of the ‘Buy Women Built’ community, which shines a light on

brands built by women.

a Boundless – Using activated ingredients, Boundless snacks support gut health and are free from the top 14 allergens. They are also members of the ‘Buy Women Built’ community.

a Another B-certified brand, Flawsome! produces a variety of juices, sparkling fruit waters and health shots made from wonky and surplus fruits.

a A kitchen table start-up, Ninju is a range of fruit and vegetable-based children’s drinks packaged in 100% recyclable cartons.

a Offering a vegan alternative to eggs, OGGS is another B-certified brand and will soon be a part of the ‘Buy Women Built’ community.

a TeaJoy – Designed to serve the growing demand for bubble tea in the UK, TeaJoy’s products are a quick and easy solution to making bubble tea using Jasmine leaves from Taiwan.

a TRIBE – Supplier of high protein vegan flapjacks with a strong stance against modern slavery.

Bidfood UK’s sales & marketing director Tim Adams said: “We have made fantastic progress in the past six months, from having our first SME supplier conference in October to hosting dozens of guidance sessions to prospective suppliers. Now, we have seven amazing and inspiring brands listed with us that can work across a variety of sectors.”

Official cricket partnership

AF Blakemore, the wholesaler for SPAR stores in Wales and Central and South East England, has a new partnership with Glamorgan Cricket as an official back-ofshirt partner for the next two cricket seasons – 2024 and 2025.

The SPAR logo will be prominently displayed on the back of the team’s shirts, worn by players of Glamorgan’s first team at several matches.

Sarah Ellis, group marketing director at AF Blakemore, said: “We are thrilled to partner with Glamorgan Cricket, a team that embodies teamwork, dedication and passion – values that resonate deeply with our business.

This sponsorship not only allows us to support the team but also aligns with our mission to nurture our neighbourhoods through the power of sport.

“The partnership will demonstrate SPAR’s commitment to promoting healthy lifestyles through sport, and

we wish Glamorgan Cricket every success over the next two years.”

In addition to the shirt branding, SPAR and Glamorgan Cricket will collaborate on various community engagement activities and skills camps throughout the two seasons.

SPAR wholesalers team up

The SPAR ‘Win With Every Goal’ promotion has returned this year to coincide with the Euro 2024 football tournament.

SPAR wholesalers James Hall & Co and CJ Lang & Son have set aside English and Scottish rivalries to team up for the campaign, meaning that more than 750 SPAR stores in Northern England and Scotland are taking part.

Running until 14 July, the campaign gives consumers a chance to win instant rewards or a £10,000 grand prize per region. The total prize pool is over £500,000 –five times more than in 2022.

The promotion is being supported by a comprehensive digital advertising campaign, and there are also two SPAR trucks in ‘Win With

Every Goal’ livery driving the message home to SPAR customers on the roads of Northern England and Scotland.

‘Win With Every Goal’ has netted three industry awards since it last ran in 2022, and it

was relaunched by Scottish football coach and former professional footballer Colin Hendry at Hampden Park, Glasgow.

Hendry commented: “I’m very pleased to launch SPAR’s Win With Every Goal

Time dedicated to good causes

A total of 1,033 hours is the amount of time that the Pricecheck team has spent doing good within its community during the 2023/24 financial year.

A 1,000-hour pledge was introduced by the Sheffieldbased FMCG distributor as a way to encourage its workforce to give more time to local causes, schools and community groups.

Several marathons, soup kitchens and charity pub quizzes later, the team has achieved its target, recording 1,033 hours. Other activities included time spent volunteering at a children’s hospice, competing in charity tournaments, coaching sports teams, mentoring students and a team skydive.

Schools and charities that have benefited from the initiative include St Luke’s

Hospice, Mind Sheffield, S6 Foodbank, Bluebell Wood Children’s Hospice, Cavendish Cancer Care, Thornberry Animal Sanctuary, Sheffield Hallam University, University of Sheffield, Wales High School, and Sheffield Churches Council for Community Care.

“In a cost-of-living crisis, our community needs our help more than ever. As a company, we’ve always

been good at supporting charities financially or through stock donations, but we know time donations are equally as important,” said Debbie Harrison, joint managing director of Pricecheck.

“Our 1,000 ‘Hours of Good’ initiative has enabled us to support a wider range of causes that our employees feel strongly about. We’re proud to have smashed our target.”

campaign for 2024. I have some good friends who work at SPAR, and the work they do in supporting grassroots football in my home nation with the Scottish FA is important to me and something I value.

“I think the beauty of Win With Every Goal is that it is free to play, and there is something in it for you as a player, whether you get a major team or one of the smaller nations.

“It’s especially fun when you get that text message notification to say you have won a prize, and you can share your experience with family and friends too and get everyone playing it.

“The campaign looks superb and there are some great prizes to be won.”

In the bank

Nisa’s Making a Difference Locally (MADL) charity has announced that its clothing banks and donation tins have now raised more than £275,000 for local causes across the UK.

The clothing banks are available free of charge to Nisa retailers, and every clothing and textile donation is either sold, reused or recycled. There are currently 60 clothing banks at Nisa sites. £200,000 has so far been raised through donation tins, with £75,000 raised through the clothing banks.

Buying director Barry Corker raised around £850 for Mind Sheffield by taking part in the 24-hour Strathpuffer race.

Colin Hendry (centre) with Dominic Hall (left), joint MD of James Hall & Co, and Colin McLean, CEO of CJ Lang & Son.

The value of sustainability, seasonality and provenance highlighted by Bidfresh

The Juice Fresh Trends Report 2024 from Bidfresh combines the insight of experienced greengrocers, fishmongers and butchers to show chefs how they can use fresh ingredients to tie in with consumers’ dining expectations.

The four key trends identified for the fresh category in 2024 are:

Authenticity

The desire for diverse global cuisines is on the rise, with the genuine representation of a dish’s origin ranking high on consumer demands. A total of 56% of consumers questioned said that they would be willing to pay more for a dish they perceive as more authentic.

Provenance on a Plate

Provenance plays an important role in food sustainability as it encourages support for local producers, promotes responsible farming practices, and fosters a sense of appreciation for traditional food cultures, Bidfresh points out.

As a result, 76% of UK consumers currently find dishes and ingredients that have provenance within the UK appealing. What’s more, half of respondents agreed that they would be willing to pay more for a dish if it used ingredients with British provenance. Mind, Mood & Body Despite the pressures on budgets,

consumers are increasingly interested in ingredients and nutrients that support their health and wellbeing, even if it means paying a little more. Mood, gut health, digestion and reducing sugar intake are all front of mind when it comes to consumer decisions.

44% of consumers opt for a dish containing vegetables when looking for a healthier option on a menu.

Value for Money

Consumers now carefully assess whether they are getting their money’s worth and consider factors such as quality food, dining experience, ambience, and unique selling points. To help deliver these expectations chefs are using their knowledge and skill sets to make smart swaps on meat, seafood and fresh ingredients that keep costs low and quality high.

Bidfresh points out that its three specialist businesses work with trusted, approved suppliers to source a variety of local, UK, EU and accredited products.

Campbell Brothers sources meat from around the UK and Ireland – locally wherever possible, such as haggis and black pudding sourced from suppliers just a few miles from the company’s Bonnyrigg site, in order to support local businesses.

Campbell Brothers prides itself on having strong, longstanding relationships

with suppliers, which enables it to source consistent, quality meat that is fully traceable and suits the requirements of chefs working at all levels of catering.

Direct Seafoods has eight depots across the UK with local expertise to deliver the freshest and most sustainably caught fish into kitchens daily. Its seasonality chart showcases the best months for each species and where it has been caught, helping chefs to make informed purchasing decisions.

Oliver Kay has established relationships with growers and suppliers from the UK and all over the world, and delivers a wide range of fresh fruit, vegetables and other produce from BRC accredited national warehousing and distribution facilities. Its seasonality reports help chefs to choose produce that is in season locally and overseas.

Brian Hall, managing director at Bidfresh, said: “All experts within their sector, the teams at Direct Seafoods, Oliver Kay and Campbell Brothers are always there to support chefs and operators to find what they need.

“Sustainability, provenance and seasonality are at the very heart of all three businesses and it’s their dedication to these details that truly makes them champions of fresh.” CCM

Pan-fried mackerel fillets, BLT salad, heritage tomato, little gem, smoked bacon lardons & herb mayo dressing –prepared solely with ingredients from Bidfresh’s specialist businesses.

Upgrades of Best-in and best-one

At its recent Retail Showcase, Bestway announced how it has responded to market conditions by offering a refreshed own-label range and updated symbol proposition.

Bestway has rebranded its Best-one own-label range as Best-in and unveiled an evolution of its best-one symbol proposition.

The developments were announced at the company’s Retail Showcase, held at Coventry Building Society Arena last month. The event saw the gathering of Bestway retail customers from bestone, Costcutter, Bargain Booze and Extra Local symbols and fascias, as well as retailers considering joining the Bestway Retail group.

In total, more than 800 retailers attended the event, where the new Bestin range was on display.

Created against the measurements of margin, value and quality, the Best-in portfolio currently features more than 160 lines, comprising a mix of new products as well as reformulated and repackaged existing SKUs.

Categories include impulse lines, core groceries, sweets, soft drinks, cold coffee, pet foods, and laundry products. Examples are toilet tissue four-pack, two-litre carbonates, and 500g pasta –all price-marked at £1.

The Best-in range offers retailers a margin of 30% to 75%, and is accessible to all Bestway customers, regardless of the fascia.

The company reports that early sales are showing double-digit growth compared to the former Best-one range.

Dawood Pervez, managing director of Bestway Wholesale, said: “Our trading teams have worked tirelessly with

key suppliers to create our new Best-in range – a range that resonates with all of our symbol groups and independent retailers.

“With cost-of-living pressures, it was inevitable that consumers would look for quality alternatives to branded goods and we have reacted to the market conditions to deliver this progressive range that offers affordable quality.

“For retailers looking to respond to market conditions and meet their customers’ needs, our exclusive Best-in range is a winning solution that delivers a quality product to the consumer at an affordable price, whilst delivering the retailer more margin to help them grow their business.”

Also highlighted at the Retail Showcase was the updated best-one symbol proposition.

The 1,247 sq ft Kingswood best-one store in Bristol is owned by Bestway and is the first store to feature bestone’s brand evolution. A £125,000 refit

has resulted in a Bargain Booze ‘shop within a shop’, a new food-to-go identity called ‘grab & go’, and an increased own-label range.

The store has three distinct retail zones and includes a new counter design that now sells impulse and foodto-go grocery, fresh & frozen, and an enhanced licensed range through Bargain Booze. The best-one value offer is highlighted, with selling zones and missions for grocery and fresh, including Best-in own-label lines.

Kingswood best-one, which previously traded as a Central Convenience store, serves a low affluence customer demographic. In the first four weeks after the relaunch, the shop saw a double-digit increase in footfall and a 20% rise in sales. Looking ahead, Bargain Booze is expected to be the primary driver of growth.

Bestway is embracing internal learnings from the pilot store in respect of range and pricing, and it will continue to monitor these aspects as it rolls out further site developments and builds scale.

Pervez commented: “The evolution of the best-one store follows on from our successful hybrid approach where we have a pipeline of stores in the next 12 months.

“By applying the same principles to best-one in line with the best-one proposition, we are driving transformative change into convenience retailing, and reinforcing the innovation, value and opportunity that our hybrid model offers to retailers.”

Bargain Booze is expected to be the main driver of growth in the new store.

High service levels, low prices

Cut Price Wholesaler is building its business through an enhanced online presence and additional storage capacity at its base in Edenbridge, Kent.

Price – as you would expect – is the primary focus of Cut Price Wholesaler, but the Kent-based firm also prides itself on the high level of service it provides.

“We are a friendly family business and like to offer a personal service to all of our customers,” explains director Imraan Fayyaz. “For example, we give discounts on orders to all public service organisations, including schools, charities and hospitals, and we recently received great recognition of our customer proposition by winning the 2024/25 Wholesaler of the Year title in the London & South East Prestige Awards.”

The company’s personal approach also extends to its 25 members of staff. “We are a close-knit Cut Price family and we have grown this business together,” he says.

Along with his wife Nazia, Fayyaz established Global Wholesalers (trading as Cut Price Wholesaler) in 2009 in a 3,500 sq ft depot in Croydon. Originally an import-export company specialising in poundlines, Cut Price Wholesaler has

expanded its range from 1,000 SKUs to more than 40,000 in categories including stationery, housewares, pet products, electrical goods and DIY.

“Toys, party products and Christmas are our most popular categories, and we are continually adding new lines and ranges,” Fayyaz reports. “We attend trade shows and encourage suppliers to approach us to make sure we can offer our customers great products at very competitive prices.”

Nazia is responsible for sourcing new lines and for international buying. Around 30% of goods are imported; this is lower than in the past because of Brexit, as Fayyaz explains: “The higher shipping costs and taxes post-Brexit have had a big effect, but we remain determined to offer the best pricing in the market all year round.

“We understand that business is getting more and more competitive so our products are carefully chosen to enable us to distribute to all sectors of the market and make sure our clients can stock quality products with maximum margins.”

Cut Price Wholesaler, which moved to its existing 30,000 sq ft premises in Edenbridge in 2018, supplies 4,000 trade customers, including retailers, event firms, schools, charities, sporting organisations, internet sellers and startups, all over the UK.

It operates six days a week and aims for a 48-hour turnaround time on orders, using couriers like DPD, APC and Surrey Pallets for its deliveries. Free delivery is available on orders over £200 and there is no minimum order.

Fayyaz, who is responsible for sales

and the overall management of the business, reports that Cut Price Wholesaler has experienced “massive growth” [actual figures undisclosed] since moving to the Edenbridge site. And last year the company purchased a 20,000 sq ft warehouse on the same industrial estate for additional storage, taking its total warehousing facilities to 50,000 sq ft.

The business is aiming to generate future growth through its five websites: cutpricewholesaler.com, balloonswholesaler.co.uk, christmaswholesaler.com, xmaswholesaler.co.uk and toywholesaler.co.uk. These are all being upgraded to the Magento (now Adobe Commerce) enterprise platform.

Fayyaz concludes: “Our huge range of products and discounted prices combine with our personal customer service to give us our USP, and these aspects will continue to drive our actions in the years ahead.”

Imraan Fayyaz: ‘We remain determined to offer the best pricing in the market.’

Toys is one of the most popular categories within the business.

Mark Taylor, managing director, kff and Medina Foodservice

Motivated by Megan

What have been your biggest achievements in work and outside work?

In work, being part of the Brakes team that quickly set up the care packages for the vulnerable and shielded during the Covid pandemic was particularly rewarding. It felt like the world was going sideways, but we had a clear purpose to do something good, and while the hours were long, it felt good to be doing our bit. Outside of work, it’s probably a cliché but with my wife Vicky we’ve raised a confident and I like to think well-rounded daughter (Megan, pictured), who has a fantastic work ethic.

Who has been the biggest inspiration to you?

Megan. She’s a natural performer and landed the lead role in a production of Annie when she was 12. I was genuinely inspired by how she first learnt all her lines and then took to the stage with what appeared to be no fear at all. I’m not the most gifted of public speakers, but I thought if she can do that, I can improve!

What were your ambitions when you were growing up?

When I was really young I wanted to be a pilot, then a journalist and finally a

teacher. I did complete some teaching in further education in my early twenties which was really rewarding, but by then I was enjoying working too.

How would you describe your personality and what approach do you take in business (and in life)?

My approach to most things is: ‘What can I do to help?’, particularly when it comes to people. I genuinely believe everyone can achieve whatever they want to with the right support. So, my personality comes from that place –bring people in, find out how I can help and then do what I can to support them. I’ve inherited a fantastic team at kff and Medina and am looking forward to supporting them to achieve their ambitions.

What is your favourite film, book and song/piece of music?

That’s a hard one. I like science-fiction films; I don’t know what my favourite would be but the best one I’ve seen recently is The Creator. Books, similar –two that I particularly like are Alan Moore’s Watchmen and Ernest Cline’s Ready Player One. The two most recent business books I’ve read are Surrounded by Idiots by Thomas

Erikson and Start with Why by Simon Sinek. Music is a really hard one to pick. I looked at my Apple Music’s most played – it’s Latchmere by The Maccabees so I guess I must like that!

What are your interests outside work?

Cycling and swimming are the two activities I do the most to stay active and help my overall wellbeing. I quite like running although it doesn’t like me! Other than that, I am lifelong and currently very happy Aston Villa fan and I do enjoy a spot of horse racing too.

If you won a holiday, where would you go and who would you take with you? I’ve always wanted to go to Japan –what a fantastic country. So, I would go there and of course take my family.

What would people be surprised to know about you?

When I was a student I wrote music and film reviews and did photography for the student newspaper. I had a great time and met some famous people along the way including Al Pacino, Oliver Stone and Jamie Foxx. CCM

Journalism degree

After graduating from Liverpool John Moores University with a degree in Journalism, Mark Taylor trained to be a baker and worked in a restaurant. He then joined Glanbia in 2001 as a telesales operative before moving into customer services. Two acquisitions later he joined Brakes in 2005 in the supply chain team and spent a number of years working closely with large customers like Compass. In 2020, he became regional operations director with responsibility for the Sysco GB depots in the South East. In March 2024 he moved into his current role as managing director of kff and also Medina Foodservice. Taylor also has an English degree which he gained through the Open University while working.

Profits to go into convenience

Consumers are on the move, so wholesalers and their retail customers need to have their ranging and merchandising ready to make the most of the summer sales opportunities.

Asignificant consumer trend this year is affordable treating, which is reflected in convenience in the desire for good things on the go. From fun summer drinks to fiery snacking flavours, shoppers are turning to economical means of elevating their experiences when out and about.

Out-of-home snacking accounts for nearly 20% of all snacking occasions, with meal deals expanding the potential of the mission. PepsiCo advises wholesalers and retailers to pay attention to NPD and PMPs, both of which draw consumer interest.

“Collaborating closely with our wholesale customers is very important to us,” says Mike Chapman, head of wholesale at Walkers. “We recognise the value in providing ongoing support to wholesalers and how this helps them to engage with their retail customers. We are currently working with wholesalers to help them to maximise our newest launch, the Extra Flamin’ Hot range, which is available across our Doritos, Walkers Max and Wotsits Crunchy SKUs. By merchandising these bold packs onto a purple block, wholesalers can grab retailers’ attention as they journey around the depot.”

Last month, pladis also added spicy NPD to its line-up with the addition of Jacob’s Crinkly’s Chilli Beef. This follows the success of the reduced-fat Cheese & Onion and Salt & Vinegar variants. A 90g PMP format is an independent exclusive.

“Now, with Jacob’s Crinklys Chilli Beef, we’re encouraging snacking shoppers to branch out and discover a tasty take on our much-loved savoury ridges. And this latest launch is already set up for success, thanks to both our reputation and the existing popularity of ‘spicy’ or ‘meaty’ crisps & snacks, with almost a fifth (18%) of the category’s shoppers already purchasing these flavours (Nielsen),” says Asli Akman, marketing director.

Sticking to its £1 PMP commitment, Tayto Group’s Golden Wonder brand has also added fiery snacking to its range. Chilli & Lime Transform-A-Snack is targeting younger shoppers, which make up 75% of Transform-A-Snack consumers (Norstat). The launch is being supported with digital activity and on TikTok.

The Transform-A-Snack range is outperforming the category with 40% growth (Circana).

Aero Strawberry appears first in SPAR

Nestlé Confectionery has launched an Aero Strawberry sharing bar exclusively in SPAR stores in the UK.

“Last year we demonstrated on a number of occasions how the entire SPAR organisation works together to successfully deliver exclusive supplier product launches and partnerships, proving our expertise in being the route to market in convenience. It is fantastic to have this opportunity with Nestlé Confectionery and be the first in the market to supply shoppers with the new Aero Strawberry flavour sharing bar,” says Gemma Turner, SPAR UK trading manager.

The NPD will be offered to the wider wholesale and convenience channels in July, available in a 90g bar, rsp £1.35. The bubbly Aero texture and summer flavour will be a strong addition to the confectionery category.

KP Snacks is encouraging on-the-go activity through its promotion running in partnership with The Hundred cricket competition. A chance to win up to £10,000 and other prizes is communicated on promotional packs of Butterkist, PomBear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, Skips and popchips.

“As we mark a fourth year in our partnership with The Hundred, we are excited to be both launching a new on-pack promotion with our biggest ever prize pool and continuing our ‘Everyone In’ initiative,” says Kevin McNair, marketing director.

“Protecting the wellbeing of current and future generations by encouraging healthier lifestyles is a fundamental element of our ‘People & Planet’ responsible business programme. With giveaways of cricket equipment alongside the continued installation of community pitches, we’re proud to be improving access to sports for our communities.”

FrieslandCampina offers a range of milk drinks in onthe-move formats to satisfy the desire for a treat while being mindful of health and budget restrictions. Where money continues to be tight for households, small indulgences have replaced bigger-spend items and this is reflected in grocery shopping.

“Data suggests that there is a greater acceptance of price premiums and therefore room for more premium flavoured milks,” explains Katie Chadd, business unit controller. “There is a wider trend and appetite for treat and indulgent occasions, a sector estimated to be worth £132 million.”

The supplier’s Chocomel brand is the fastest-growing RTD premium milk brand (Kantar) and is predicted to benefit from further brand awareness on the back of six months of promotional activity with a media spend of over £5 million.

Meanwhile, the YAZOO line-up was extended last year with the HFSS-compliant Thick N’ Creamy milkshake range in Indulgent Chocolate and Creamy Strawberry variants. Again, investment by FrieslandCampina is supporting the launch, with a £6 million marketing campaign that includes TV adverts, video on demand and social media activity.

“Thick N’ Creamy offers an indulgent taste at an accessible price point that makes it an affordable treat, which we know consumers are turning to more and more in the current climate, using the ‘little and often’ rationale when larger-scale indulgences feel out of reach,” Chadd says.

Britvic brand Jimmy’s has also expanded its on-the-go offering with a new price-marked format across its iced coffee range, exclusively for the convenience channel. The 250ml slim can range includes Mocha, Caramel, Strong and Original, all at a price point of £1.39.

“We know that shoppers are looking for value when it comes to choosing their next on-the-go drink, and with pricemarked packs holding a 34% share of sales across total impulse (Nielsen), the new Jimmy’s Iced Coffee PMP format is sure to help retailers deliver on this. Consumer loyalty is key for independent retailers looking to maintain long-term success, and offering value-driven products is essential in the current landscape,” says Ben Parker, retail commercial director GB.

Mars Chocolate Drinks and Treats has also focused on the coffee and chocolate flavoured segment in milk drinks with its Mars and Galaxy Mocha Lattes. The growing consumer appeal of the flavoured milk category, along with a flurry of supplier investment and NPD, has bought category sales up to around £293 million (IRI) in the convenience channel alone.

A wholesale move to healthy choices

‘Healthier at Hancocks’ offers retailers healthier choices to add to the in-store offering to maximise sales and attract new customers. The healthier snacking market has grown by 15% in the last 12 months, taking it to £148 million.

Hancocks is highlighting CLIF bars and Sneak Energy as two healthier option lines.

The wholesaler has become the exclusive distributor for Sneak Energy, which comes in four variants and contains no added preservatives, refined sugars, artificial colours or artificial flavours. The drinks have low calories and natural caffeine to suit the health-conscious consumer. The energy drink brand will ramp up consumer awareness through an out-ofhome marketing campaign over the summer.

Boost Drinks’ iced coffee range is also proving popular with on-the-go convenience shoppers. “Iced beverages continue to be a popular option for consumers as an afternoon pick-me-up or a convenient beverage that travels well. The growing demand for iced coffee now means one in three hot coffee drinkers prefer an iced coffee on a warm day, with RTDs delivering an affordable treat that UK shoppers are increasingly looking for,” says Adrian Hipkiss, commercial director.

“This provides retailers with a great opportunity to draw customers in, especially over the summer months, and in turn maximise sales. To successfully capitalise on the growing popularity of RTD iced coffee, retailers and wholesalers should look to stock value brands like Boost.”

Red Bull highlights the importance of cross-category merchandising to capitalise on the rebounding popularity of onthe-go purchasing. “We know that when buying energy drinks, consumers are looking to buy other lunchtime products, with one-third also buying a sandwich on their most recent energy trip,” says a Red Bull spokesperson.

“Flavoured energy is a significant opportunity for growth and delivers the refreshment often required from the lunchtime occasion, as well as the functional pick-me-up. In fact, 31% of flavoured energy occasions are consumed at lunch (Kantar).”

Kingsland Drinks’ Mix Up RTD cocktails range is set for summer sales with the convenient on-the-go format. “Mix Up canned RTDs are perfectly placed to offer consumers great quality at an affordable everyday price,” says Jo Taylorson, head of marketing and product management.

“The beauty of these products is that the single-serve measures encourage experimentation. It is an extremely cost-effective way for consumers to try new flavours, products and brands, plus they’re portable, making them ideal for taking to parties and enjoying on summer evenings.” CCM

Surplus happens

What you do with it matters now more than ever.

FareShare fights hunger and food waste by redistributing surplus food to 9,500 frontline charities and community groups in the UK.

“ When you have a full belly, it makes a huge difference to your overall wellbeing. We have really brought the community closer together, and we literally wouldn’t be able to do any of it without FareShare.

Ellie Phillips, Matthew’s House ”

We believe that good food should go to people, not waste.

We take edible surplus from right across the food and drink industry and get it to people in need.

Give us food and make a real difference to people in need.

Rolling up with value

Consumers’ shifting demands and tight budgets mean that the tobacco and next-generation products categories need to be navigated strategically. It’s up to wholesalers and retailers to ensure that they’re making the most of the NPD and category tools offered by suppliers.

It comes as little surprise that value continues to drive the tobacco category, which is proving resilient at £14 billion per year. The category is one that is particularly important to the convenience channel and also needs careful monitoring as consumer needs and supplier focus change.

Imperial Brands highlights the importance for wholesalers in keeping abreast of NPD and ranging options in a category that is seeing changes in consumer trends, legislation and supplier innovation focus.

“In order to capitalise on the significant sales opportunities presented by the tobacco category, it’s crucial that wholesalers are stocking a wide range of products that cater for this value trend, especially those within the value and economy priced tiers,” says Yawer Rasool, consumer marketing director UK&I.

“While having the right product range is key, it’s also important that wholesalers are equipped with in-depth knowledge of the tobacco category to provide advice to retailers on what products they should be stocking.”

Imperial Brands’ Embassy Signature Silver Edition has been updated and relaunched to boost sales in the FMC (factory-made cigarette) segment. “Adult smokers are increasingly buying tobacco products in the lowest price tiers. In fact, over a quarter of tobacco sales are now within

the low price tier and this is also the largest sector in growth. However, while shoppers are looking for value, many don’t want to comprise on quality,” Rasool continues.

“Through the launch of our Embassy Signature Silver Edition, we’re directly addressing both of these consumer needs with a completely unique product that offers exceptional quality and premium features from the well-known Embassy brand, all at a great value price point.

‘Adult smokers are increasingly buying tobacco products in the lowest price tiers. In fact, over a quarter of tobacco sales are now within the low price tier’ Yawer Rasool, Imperial Brands’ consumer marketing

director UK&I

“The new packs will only be available for a limited time so we’d recommend that retailers stock up now to take advantage of the summer sales on offer while they can.”

The manufacturer is also extending its Golden Virginia range with the first new blend from the brand in 15 years. The Golden Virginia Amber blend features a smooth, rich and aromatic flavour profile and a lower moisture content. Its £21.35 rsp for a 30g pouch puts the premium product at an affordable price point.

“With the launch of Golden Virginia Amber Blend,

It’s an offence to sell tobacco to any person under 18 years of age. For tobacco trade use only. Not to be left in the sight of consumers.

we’re helping retailers meet the needs of both value-seeking and quality-conscious consumers, offering a premium rolling experience at a competitive price.

This strategic move enables us to leverage the brand’s long-standing heritage and reputation to introduce a new product that aligns with current consumer preferences and market dynamics,” explains Rasool.

“We’ve seen RYO product sales within the value price sector increase by 8% year on year, making it the fastestgrowing segment. Despite this, the premium price sector still holds the largest share of the RYO market at 36% (ITUK), highlighting the ongoing demand for high-quality RYO products.”

Imperial Brands also urges wholesalers to tap into the rising demand for RYO accessories and to stock according to current demands. “Value-savvy consumers are increasingly migrating from king-size into combi formats, due to the added value and convenience they offer. To help wholesalers tap into this trend, we recently extended our combi range to include a new Classic King Size Combi variant for our iconic Rizla brand,” Rasool says.

“The new Rizla Classic King Size Combi includes 32 unbleached king size papers and tips to appeal to the rising number of smokers looking for papers with a more natural look and feel, with the added benefit of tips in the same pack.”

Republic Technologies UK also encourages cash & carries to capitalise on the continued growth of the £376 million tobacco accessories market (Circana), citing choice and value as strong drivers in the category.

“Those retailers who offer a varied selection of product formats, from king size papers to eco-friendly filters, are seeing the highest levels of repeat purchase – which is a key driver for incremental sales,” says Gavin Anderson, sales & marketing director. “Multipacks offer better value for both retailers and consumers at a time when rising numbers of cost-conscious shoppers want to get an even better return across the tobacco accessories category.”

Rolling papers remain the highest-value subcategory in accessories, worth more than £115 million (Circana). Republic Technologies has tapped into the eco-trend along with value with its OCB Authentic Rice Papers. These brown papers are made from a blend of rice and organic hemp, and deliver a slow-burning experience. They come in packs of Slim Papers and Slim & Tips.

“We know that OCB Rice Papers will appeal to the growing number of roll-your-own consumers who are now looking more closely at products with natural ingredients. OCB always delivers on quality and value,” Anderson adds.

Accessories brand Clipper heads up a £73 million lighter category with a 47.4% share (Circana), and is known for its wide and ongoing range of designs. They also appeal to those who prioritise sustainability features, as the lighters are designed to last by refilling the gas and replacing the flints. There are more than 4,000 different lighter designs launched worldwide every year with innovations such as eye-catching metal covers and soft-touch finishes.

“One of the main reasons for Clipper’s success is the iconic Clipper carousel display, which offers fantastic PoS for the retailer,” explains Mishu Sidhoo, marketing manager. “The display increases sales by more than 50% compared to standard sales in the gantry, just by making the popular lighter collections visible.”

Clipper’s PoS material, such as its Carousels and Clipper shape displays, offer the best value, with between 20-48 free lighters, and increase sell out rotation by 50%, reports the company. “Our range of displays have striking designs all for countertops, giving consumers a more practical approach when purchasing their next lighter,” says Sidhoo.

“The popularity of our carousels has led us to develop other collections into these displays, such as our classic metal finishes.”

General manager Sofiane Heumissi says: “Iconic, reusable, innovative is how we describe Clipper. We pride ourselves on a large collection of unique temporary designs, always exciting and surprising for all types of consumers and occasions.”

Clipper has been an iconic brand in the UK since its launch in the 1970s and was quickly recognised as a world leader in reusable lighters. The designs, produced in Barcelona, are never repeated, which triggers wholesale and consumer demand.

Retailers need to ensure that they can guide their customers efficiently and confidently, so category knowledge is key.

Scandinavian Tobacco Group is supporting the smokefree nicotine category with the launch of its XQS nicotine pouches. “Nicotine pouch sales are really gathering pace in the UK and flavours are driving that growth. In fact, in 2023, UK pouch sales accounted for a 10% share of global pouch revenue. We recognise these pouches represent a great opportunity to support tobacco harm reduction in adult smokers,” says Prianka Jhingan, UK marketing manager.

“We’ve launched XQS in four flavours in a variety of strengths. While the Tropical and Blueberry Mint variants give users a fruity burst of flavour, the Cool Ice and Arctic Freeze variants offer minty flavour and an icy, cooling sensation. All four variants come in fully recyclable packaging and contain uniquely smaller-sized pouches to ensure a perfect fit under the lip.”

The launch is being supported with consumer and trade activity that includes dedicated stands at trade shows and marketing tools for wholesalers. “STG will be supporting cash & carries and retailers with a range of XQS point-of-sale material, including large or small stockable units, trialencouraging clipstrips or visibility units,” says Jhingan.

‘Nicotine pouch sales are really gathering pace in the UK and flavours are driving that growth’

Prianka Jhingan, UK marketing manager, Scandinavian Tobacco Group

“Our consumer focus for XQS will be via social media, where we will be across all major channels. There will also be a host of consumer-based activities throughout the summer, where we will be present in major cities and festivals,” Jhingan adds.

Vaping and heated tobacco

Philip Morris Limited (PML) advises wholesalers and retailers to consider the changing landscape of the tobacco category and adapt their strategies accordingly.

“Nationally, the percentage of convenience retailers now selling our TEREA and HEETS tobacco sticks has risen by 42% in

two years (Nielsen), while cigarette sales declined by 34% during the same period. This trend is also reflected in grocery multiples, where sales of IQOS kits grew by 269% between September 2021 and December 2023, while cigarette sales declined by 27%,” says John Rennie, director of commercial operations.

“The demand for heated tobacco products will continue to grow as more adult smokers seek better alternatives, but the impact will not be limited to combustible tobacco products alone.”

PML has announced that its IQOS heated tobacco brand has overtaken Marlboro in total global net revenues to become PMI’s leading international nicotine brand.

Last year’s launch of the IQOS ILUMA device and TEREA tobacco sticks is being supported by PML’s new Heatwave Open digital trade engagement platform for convenience retailers. The online resource provides support services, educational tools and reward schemes, along with peer-topeer guidance.

“We acknowledge the crucial role digital platforms like Heatwave Open play in supporting retailers during this critical juncture in the UK market. With IQOS surpassing Marlboro in total net revenues, a significant market evolution is underway, where smoke-free products are overtaking traditional alternatives,” states Silviu Miron, head of commercial planning UK&I.

Imperial Brands is similarly focused on the rising popularity of next-generation products and its impact for convenience retailers. “In the UK alone, the vaping category value is forecast to almost triple from £930 million in 2019 to be worth almost £3 billion in 2025 (ITUK),” says Yawer Rasool, consumer marketing director, UK & Ireland.

“It’s clear that there will be continued demand from consumers for vaping products throughout 2024. To tap into this trend, wholesalers need to ensure they are dedicating sufficient space for vaping products and stocking the right range for their customer base.”

With today’s consumer demands in mind, Imperial Brands’ blu bar 1000 device features product upgrades and new features that include a removable battery and a security lock. In addition, redesigned casing means that the liquid level is visible through the translucent mouthpiece, making it much easier to see when the liquid is running low.

Blu bar 1000 is initially available in eight flavours: Blueberry Ice, Strawberry Ice, Watermelon Ice, Banana Ice, Mint, Grape, Tropical Mix and Blueberry Cherry. CCM

PML now has a heated tobacco brand that outperforms Marlboro.

VISIT YOUR NEAREST WHOLESALER OR EMAIL: INFO@CLIPPERUKLTD.CO.UK

CCM Chefs’ Own-Brand Awards 2024

Now in its seventh year, the prestigious CCM Chefs’ Own-Brand Awards is run by Cash & Carry Management magazine, in association with the Craft Guild of Chefs.

We know the care and passion that goes into creating a successful own-brand. It doesn’t just happen by magic: development chefs and supply partners work hard to bring exceptional products of excellent quality and great value to market – products that are driven by customer need and provide innovation in many categories.

These awards give cash & carries and delivered wholesalers whose own-brand products hit the mark the recognition they deserve, with endorsement from the Craft Guild of Chefs – the leading chefs’ association in the UK – who conduct the judging in blind tastings.

Entries are open for products in all categories at a cost of £130 plus VAT per product, with one free for every 10 products entered.

The closing date for entries is Friday 12 July 2024. The products must be delivered on the date and to the delivery address that will be confirmed on receipt of your entry. Judging will take place in August and the winners will be announced at a prestigious awards lunch on Tuesday 7 January 2025.

For further information, contact Martin Lovell on 01342 712100.

Product Categories

Best Innovation of the Year – Savoury

Best Innovation of the Year – Sweet

Are your own-brand theproducts best in foodservice?

Afternoon Tea: scones, cakes, sweet bakery, muffins, doughnuts, cookies, traybakes

Antipasto

Bakery: baguettes, artisan, bread, rolls, petit pain, burger buns, hot dog rolls, dough balls, tortillas, bagels, ethnic bread, savoury hand-held, pies, pasties

Baking

Biscuits

Butchery: poultry, beef, pork, lamb, game

Butter, Fat, Spreads

Canned: vegetables, beans, tomatoes, fruit, fish, meat, lentils, pulses, noodles

Cereals

Cheese

Children’s Selection

Chocolates, Mints, Petits Fours

Cleaning Products

Cooking Sauces

Crisps & Popcorn

Delicatessen: sandwich fillings, salads, pesto, dips

Desserts: sponge puddings, crumbles, tortes, gateaux, trifles, pies, tarts, flans, pancakes, crepes

Egg Products: omelettes, tortillas, souffles, quiches, Yorkshire pudding

Fish & Seafood: fishcakes, scampi, breaded fish, battered fish

Fork Buffet: canapes, Oriental, buffet bites, mini desserts

Frozen Vegetables & Fruit

Gluten-Free

Gravies, Stocks, Bouillons, Jus

Hot Beverages: tea, coffee, hot chocolate

Product Categories

Ice Cream, Sorbet, Gelato, Frozen Yogurt

Are your own-brand theproducts best in foodservice?

Packaging & Disposables: cups, cutlery, plates, napkins, take-away containers

Pizza & Pasta

Plant-Based Foods

Potato Products: baked, chips, fries, mash, hash browns, wedges, croquettes

Preserves

Processed Meats: bacon, cooked meats, sausages, stuffing

Ready Meals: British, Indian, Mexican, Americas, Middle East, Oriental, Italian, pies, bakes, vegetarian/vegan

Rice

Sauces & Condiments: portion packs, bulk

Seasonal Products (Christmas, Easter, etc)

Soft Drinks: carbonates, still, juices

Soup

Spices & Seasonings

Street Food

Vegan

Vegetarian

Wines, Beers, Spirits

Yogurts

Please note that this list is not exhaustive: let us know if you would like any other categories to be included.

To enter, send a list of the products you wish to enter and the category for each product to mail.winlove@btconnect.com or complete the online entry form at www.cashandcarrymanagement.co.uk

Closing date for entries: 12 July 2024

We will then contact you with information about the next stage