Gerardo F. Casso
Director of Casso Asesores
Since 1977 to date is Director of Casso Asesores, company dedicated to the business consultating, in the areas of sales, marketing and planning, with specialization in business to business area, also, is an adviser of several companies and institutions, and professional trainer since 1995 www.cassoasesores.com gcasso@cassoasesores.com
Academic Background:
• Degree in economics (ITESM)* • Degree in business administration(ITESM) • Master in Business Administration(ITESM)
Technical Update:
Seminars in USA like:
• American Marketing Association. • 12th Annual Customer Satisfaction. Febrary 2000, San Antonio,TX. • 2001 Marketing Workshop. Scottsdale, Arizona. • 2005 Marketing Workshop. New Orleans,L.A. • Managing Customer Loyalty 2006. San Antonio,TX. • Internal Branding and Internal Marketing. San Francisco,Ca. • Burke Institute • Customer satisfaction and loyalty research:Managing,Measuring, Analyzing and Interpreting. 2008, New York. • University of Maryland • Fontiers in service conference. 2003,Washington. • Southern Metodist University. • Selling on value and not on price.
2001,Dallas,TX.
• Texas A&M University • Business Seminar: Get Motivated¡
2010, Laredo,Tx.
*Instituto Tecnológico y de Estudios Superiores de Monterrey.
• Business Magazines Suscriptions: • • • •
Harvard Business Review. Sales and Marketing Management. Selling Power. Sales Force XP.
Teaching Experience
University
• Professor at the ITESM on marketing and business administration carees. • Speaker for postgraduates of ITESM (executives) with conferences like: Top Business Administration Programs, Marketing and International Competitiveness.
Business
Is a professor trainer in sales and marketing area (Business to Business)-Business motivator and has trained more than 14,000 executives (since 1995 to date).
Authorship
Books
• “Los Seis Pasos del Progreso” (2000) • “Riqueza Total” (2009)
Articles
• Over 100 articles written in Newspapers and The Marketing Letter bimestral boletin of Casso Asesores.
Participation in other Institutions • • • •
President of the Economist College President of Business Administration College. Founding President of Society of Consulting Firms of Monterrey. Accredited Trainer of National Speakers Association.