Gerardo F. Casso
Director of Casso Asesores
Since 1977 to date is Director of Casso Asesores, company dedicated to the business consultating, in the areas of sales, marketing and planning, with specialization in business to business area, also, is an adviser of several companies and institutions, and professional trainer since 1995 www.cassoasesores.com gcasso@cassoasesores.com
Academic Background:
• Degree in economics (ITESM)* • Degree in business administration(ITESM) • Master in Business Administration(ITESM)
Technical Update:
Seminars in USA like:
• American Marketing Association. • 12th Annual Customer Satisfaction. Febrary 2000, San Antonio,TX. • 2001 Marketing Workshop. Scottsdale, Arizona. • 2005 Marketing Workshop. New Orleans,L.A. • Managing Customer Loyalty 2006. San Antonio,TX. • Internal Branding and Internal Marketing. San Francisco,Ca. • Burke Institute • Customer satisfaction and loyalty research:Managing,Measuring, Analyzing and Interpreting. 2008, New York. • University of Maryland • Fontiers in service conference. 2003,Washington. • Southern Metodist University. • Selling on value and not on price.
2001,Dallas,TX.
• Texas A&M University • Business Seminar: Get Motivated¡
2010, Laredo,Tx.
*Instituto Tecnológico y de Estudios Superiores de Monterrey.