Cayman Marshall International Luxury & Lifestyle - North Winter 2022/23

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WINTER 2022/23 $7.99 U.S. & $9.99 Canada Muskoka | Toronto | GTA LIVING LARGE AT YOUR LAKESIDE PARADISE FIND THE MILLION DOLLAR WITH AXIOM FINE ART PAINTING ON PAGE 12 THE THINGS WE THINK BUT DO NOT SAY (IN THE REAL ESTATE INDUSTRY) See on page 91

Embracing Difference

There are no absolutes! Time has been passing through the hour and minute hands for 7 centuries. No need to look at hands anymore: the Trilobe watch is pointing to a new pole, enhanced with nonconformity and jostling encounters. The watch leaves time travelling along its own path and reinventing its wheel. Thus a new classic is born, hands less, but with a sprinkle of magic! Visit us in store, or shop online at knar.com

OAKVILLE • GUELPH • TORONTO KNAR.COM
Fine Art Consulting, Procurement & Management · CURATE THE PERFECT ART FOR YOUR SPACE · INVEST IN A HIGH-RETURNING ASSET CLASS · RECEIVE WORLD-CLASS ART CONSULTING Call us now to discuss your projects 914.522.1300 or scan here to learn more. “Discover the best in fine art for your home or investment portfolio with AXIOM Fine Art Consulting! Our experienced consultants procure artwork for corporate and private collectors, combining commercial and residential
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A NOTE FROM THE EDITORS

I’ve been thinking and writing a lot lately about the traditional brokerage model, and how it is failing to keep up with today’s much more demanding real estate market. As I point out in “The Things We Think But Do Not Say (In The Real Estate Industry)” on page 91, I don’t think it’s fair to blame individual agents, who for the most part are at the mercy of their brokerage when it comes to the tools at their disposal. But when these centre on little more than maybe some pictures or a video and a standard MLS listing, it’s small wonder that the industry’s reputation has been called into question by some. I believe we owe our clients more than that, and I’d like to explain why (and how) we do things differently here at Cayman Marshall.

Also in this issue, we visit a Lake Joseph beauty that has everything a Muskoka cottager could desire. From its classic great room with granite fireplace, vaulted timber-frame ceiling and breathtaking lake views, to its eight cozy bedrooms, chef’s kitchen, and over 300

feet of sparkling private waterfront, it’s the perfect setting for a lifetime of family cottage memories.

For those of you who are already living the Muskoka cottage dream and are ready for a new look, interior design studio and retailer Urban Rustic Living recently merged with Cayman Marshall’s own Cassis Design Studio, and offers full turnkey design and decoration services with an emphasis on relaxed, calm environments. Whether you’re thinking of an update to one room, or you’re ready for a whole-home makeover, turn to page 22 for inspiration.

And of course, we hope you’ll enjoy perusing some of the most beautiful properties for sale and rent in the region, many of them exclusive to Cayman Marshall. As always, my sincere admiration and thanks to our talented editorial team for another beautiful issue. And to all, a very happy and prosperous 2023!

A Muskoka winter is something everyone needs to experience. My defining memory of winter here is the unexplainable sound of muffled nothingness over the crackling of an outdoor bonfire. The snow-absorbed silence will bring you great therapy and clarity.

But listen, come daylight, there's a breadth of winter activities to keep you and your family busy. From elegant "ice caves" for outdoor dining to the thrill of winter snowmobilingsee more winter activity ideas on page 18. This bliss comes at a price; when mother nature is upset, she can topple your trees. Learn if your

property is ready to survive winter on page 53. Finally, if your walls are leaving your space feeling colder than you'd like, see page 12 for how AXIOM Fine Art can take your room from cold to cozy for $100 to $10,000,000 or how you can add fine art to your investment portfolio.

Over the last year, I've been very fortunate to work with a wonderful editorial team. From creative and design to distribution and everything in between. Thank you all for your help in bringing the Cayman Marshall Magazine to life!

4 ■ WINTER 2022/23
Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■ Sales Representative* Broker of Record**

Agra 1000 –Sky, gold in wool & silkette

Agra 1001 – Dove, multi in wool & silkette

Agra 1000 & 1001: These gorgeous rugs bring life, character and timeless elegance to any space. Hand-knotted with the nest abrash-dyed wool, Agra 1000 and 1001 are a true celebration of artisanal craftsmanship with luxurious results.

FLAGSHIP SHOWROOM

Currently at 1400 Castle eld Avenue

Starting January 2023 @120 Tycos Drive Tel 416 929 7929 www.weaversart.com

“A beautiful space starts from the ground up with a weavers art…”
– Michael Pourvakil
NORTH | WINTER 2022/23 THE COLLECTION CAYMAN MARSHALL EDITORS Todd Adair* Lauren Lowe JD Sterne CREATIVE DIRECTOR Kelsey Addison PHOTOGRAPHERS Andre Carriere Peter Esteves Kallan Koch Micheal Muraz Mark Wilson ADVERTISING DIRECTOR Kallan Koch JD Sterne CONTRIBUTORS Todd Adair* Red Barrinuevo Martha Uniacke Breen Charlie-Ann McNair* Tary Roossien DC Rutherford Mike Spry Tim Winegard Published in Canada FOR ADVERTISING INQUIRIES PLEASE EMAIL info@caymanmarshall.com caymanmarshallmagazine.ca All square footages are approximate. Some square footages include living space in the lower level. Information is subject to errors and omissions. Not intended to solicit properties currently for sale. Cayman Marshall International Realty Inc., Brokerage www.caymanmarshall.com Sales Representative* Broker of Record** AXIOM FINE ART The Million Dollar Painting

The difference is Gaggenau.

Grand architecture demands grand interior pieces. Your wine climate cabinet, much like your collection, speaks to who you are. Every Gaggenau piece is distinctively designed, crafted from exceptional materials, offers professional performance, and has done so since 1683.

Make a statement: Gaggenau.com

will get
Your art collection
jealous.
Product displayed is the RW 466 764 Brown’s Appliances • Port Carling, ON • (705) 765-5700 • brownsappliances.com
1392 Brackenrig Road, Port Carling, ON P0B 1J0 705.706.7569 muellercustombuild.com CUSTOM BUIL D M UE L L E R
TABLE OF CONTENTS COLOUR TRENDS 2023 A Taste of Raspberry Blush COVER STORY 12 AXIOM FINE ART The Million Dollar Painting IN THIS ISSUE 18 COTTAGE COUNTRY The Winter Wonderland You Didn’t Know About 22 CURATE YOUR LOOK with Cassis Design Studio 26 FRESH SNOW 8 Locations to Ski Away Your Winter 45 COLOUR TRENDS: A TASTE OF RASPBERRY BLUSH How (and Why) to Try the 2023 Colour of the Year 50 LIGHTING 101 with Cassis Design Studio 53 MUSKOKA TREE SOLUTIONS Preparing Your Cottage Property For Extreme Weather REAL ESTATE 32 RENTAL LISTINGS 59 MUSKOKA LISTINGS 73 FEATURE LISTING Living Large At Your Lakeside Paradise 88 GET IN THE KNOW The Benefits of Listing Exclusively 91 THE THINGS WE THINK BUT DO NOT SAY (In The Real Estate Industry)

SHOP THE LOOK

DISPLAY CABINET ARM CHAIR TRESTLE DINING TABLE
elizabethinteriors.com @elizabethinteriorsburlington @elizabeth_interiors_ THREE SHOWROOMS TO SERVE YOU WE OFFER DESIGN SERVICES IN MUSKOKA AND THE GTA! Call 1-888-846-7845 for details and to learn about our trade program STOOL CONSOLE TABLE

Million The Dollar

It’s impossible to come away from a conversation with Russell A. Glotfelty and Marco Hussen without feeling the love the two share for art. Recently, I’ve become the proprietor of two properties filled with empty walls and promise - a rural home in Vermont and a family cottage in Ontario.

In conversation with friends in similar positions we share a commonality: What

can we do with our walls to make our house feel like home while impressing ourselves and our guests?

Many of us are terrified both of empty walls and the complicated aesthetic and financial world of art. It’s easy for new collectors to go wrong – what’s real? What's fake? Why is this worth $10,000 and that worth $1,000,000? This is where Axiom comes in.

12 ■ WINTER 2022/23
The main error that people make is assuming that they can't collect art because they are unaware or unsure of the amount of money that they're going to need to spend," says Glotfelty.
Russell A. Glotfelty Marco Hussen

the buying process as seamless as possible, and they’re uniquely positioned to fill that role. Hussen’s background is in wealth management and asset management, offering insight into the luxury world, while Glotfelty comes from a long background in the art business, previously owning a prominent art consulting firm for the hospitality trade. But for both, their true love (besides each other) is art. They wanted to bring the sensibilities of a large corporate firm to the residential world and share their affection and expertise to lessen the intimidation that prevents too many from engaging with the communities they love.

“It's a process,” explains Glotfelty. “We sit down with you as our client and learn more about your goals. Are you simply looking to fill walls to ensure you have

something nice to look at? Are you looking to start building a collection or an investment portfolio? Are you looking to trade the work after a certain period? The art world is very similar to the real estate world: you buy, you hold, you sell. And those are the techniques where a market skill set comes in.”

Axiom is a full-service firm, that preaches education, patience, and a collaborative spirit.

“One of the main concepts within our firm (particularly if we're staging your entire house with 30-70 pieces of artwork) is that it doesn't have to be done overnight. It's not like you go to the mall, and you buy it, and they deliver it. We do a lot of wholehouse installations because people like things to be buttoned up quickly and easily.”

WINTER 2022/23 ■ 15
Taste doesn't have to be expensive at all times.

Robert Rauschenberg is world-renowned with works selling for tens of millions.

Alex Katz has worked for almost eight decades pioneering repetitive figures with a flat backdrop.

Mel Bochner • Language is Not Transparent • $50K Mel Bochner helped pioneer Conceptual Art. Alex Katz • Halsey 6 • $1M

But how does a new collector assign value to a market they don’t entirely understand?

“It's about elevation to the lifestyle and education regarding investment,” says Hussen. “Taste doesn't have to be expensive at all times. At different layers of understanding and appreciation, we could make the house look elevated and amazing with pieces from $5,000 to $5 million,” adding that their job is to convey the difference between the price tags.

Take, for example, three pieces currently in the Axiom collection from American artists Mel Bochner, Robert Rauschenberg, and Alex Katz. Conceptual artist Bochner’s “Language is Not Transparent” is priced at $50K, the late Rauschenberg’s “Matinee” for $500K, and figurative artist Katz’s “Halsey 6” is $1M. All three are exceptional works from seminal artists with different appeals based on a collector’s desires and how much they want to invest. But, also, a collection doesn’t exist within the price constraints. Consider Glotfelty and Hussen’s New York apartment, where their own collection ranges in value from $2,500 up to $15 million, all of which hang together in a seamless representation of their tastes, their aesthetics, and their acumen.

Scan to see
more artwork
axiomfineart.com

THE WINTER WONDERLAND YOU DIDN’T KNOW ABOUT

You’ve got the boat onshore, wrapped securely in marine shrink film. The cottage pipes are wrapped, and the ATVs are in the garage. Ice begins to creep across the lake. But the fun isn’t over. Muskoka offers its residents and guests unlimited adventure not tethered to any season. The region's majesty revels in its natural resources and provides twelve months a year of opportunities.

18 ■ WINTER 2022/23
MUSKOKA ICE CAVES AT JW MARRIOT

How does this sound?

Purebred Alaskan huskies lead your team through forested trails and over frozen lakes. And while the excursion is an anachronistic adventure, you'll also luxuriate over your three to four-day trip in the comfort of a heated prospector’s tent with a homemade meal. Expert guides ensure a trip to remember and an experience unlike any other. Where else can this be found? For a uniquely Canadian experience, Snow Forest Adventures offers dog sledding excursions through the Algonquins.

There are few activities as Ontarian as snowmobiling. Its ubiquity is something we almost take for granted in the Great White North, and is everpresent in Cottage Country. Muskoka’s snowmobile network boasts more than 1,600 km of Ontario Federation Snowmobile Clubs trails, assuring any cottage country rider of limitless adventure. If interested, try Gordon Bay Marine, a MacTier, Ontario, institution that facilitates winter fun and offers a wide selection of Yamaha snowmobiles. From Sidewinders and Snowscoots to all the gear you’ll need to stay warm and fast, Gordon Bay is Muskokans' choice for outfitting all seasons.

THE REGION PROVIDES TWELVE MONTHS A YEAR OF OPPORTUNITIES.
DOG SLEDDING
ICE
SNOWMOBILING
CLIMBING

Just hear those sleigh bells jingling,

ring ting tingling too… come on, it’s lovely weather for a sleigh ride together with you… with winter sleigh rides that put their guests in the Christmas dioramas of their youth. The first step is to meet the gentle beasts and then find comfort under warm winter blankets as a classic red sleigh journey through a “magical winter wonderland” of private woodland trails. The day ends as it should, with a roaring campfire, hot cocoa, and roasting marshmallows.

Muskoka has no shortage of ambitious and creative proprietors offering unique experiences yearround. But, perhaps the most singular experience is dining at JW Marriott's The Rosseau Muskoka Resort & Spa's latest offering: Muskoka Ice Caves. Internationally renowned chefs prepare a meal to remember in a setting that feels straight out of a fantasy. Diners enjoy their delicacies in geodesic domes overlooking Lake Rosseau. Whether in lounge caves Crystal and Icicle, or dining caves Frost and Snowflake, enjoy a charcoal grilled extravagance while winter luxuriates around you and you stay warm in the shadows of scenic views. This worldclass resort, a jewel of Muskoka, boasts year-round luxury and indulgence in every facet of the region.

While there’s nothing like the postcard traditions of classic Canadian winter experiences, those looking for a more adventurous engagement with the season need to look no further than out their backdoors. Liv Outside in Bracebridge makes ice climbing, winter fat bike riding, backcountry skiing, and other extreme engagements possible for you this winter; it's a next-level winter excitement outpost for the daring. Their expert guides are from the community, and know every inch of every trail, rock face, and mountain in Muskoka. And soon you could too.

SLEIGH RIDES FAT BIKING MUSKOKA ICE CAVES AT JW MARRIOT

magical winter wonderland...

When we think cranberries, we think of Cape Cod, but Ontario gives the Cape a run for its cran-money. Establishments like Johnston's Cranberry Marsh boast some of the region's most celebrated fruits, preserves, and wines and have tastings of their vintages, all made of Muskoka’s native fruits. Paired with cheese or 10km of snowshoeing trails, it'll make you likely to anticipate a cran-winter as much as spring’s boat launch.

While we all celebrate summers in cottage country, to dismiss Muskoka’s winters is to deprive yourself of unique adventures and experiences singular to the region. We are winter people, and revel in the luxury of our brief summers.

BUT, THIS WINTER, WHY NOT PUT ON YOUR TOQUE, UNLOCK THE COTTAGE, AND ENJOY EVERY SEASON MUSKOKA OFFERS?
WINE
ICE SKATING
TASTING SNOWSHOEING

WE ARE CRAFTERS OF BEAUTIFUL SPACES WITH EMPHASIS ON CREATING CALMING ENVIRONMENTS THAT ADD LIFE TO YOUR SPACE. DESIGNER RETAILER MERGES WITH CASSIS DESIGN STUDIO TO OFFER FULL TURNKEY SERVICE TO THEIR CLIENTS.

URBAN RUSTIC LIVING

CURATE
get
YOUR LOOK
Flip the page to
started!

CURATE YOUR LOOK with Cassis Design Studio

PERFECT FIT ››

We have the ability to customize furniture, styles, and dimensions; we also offer stain-proof fabric selections that personalize your space.

NATURE INSPIRED

Every design is maximized with some of nature's elements; our collection of quality faux plants and clay vases offer a warm welcome.

MIX & MATCH

Our accessories create a fluent blend of traditional and modern style, adding individuality to your space.

YOUR WORD

“The design team is second to none! Their approach to lighting and furniture choices and placement was spot on. Their very capable team incorporated all of our favourite elements and formulated a very cohesive, stunning design plan that still kept us on budget. The end result exceeded our expectations and took the stress out of the process.”

‹‹

LET IN ››

THE LIGHT

Great lighting creates depth and height, cozy spots, and draws attention and balance to the room design; we offer multiple options and expert lighting advice.

‹‹

FORM & FUNCTION

The coffee table is often the centrepiece of the room; we offer unique styles that are crafted with the design.

DESIGN INTEREST ››

Our collection of accent chairs includes distinctive shapes, dimensions, Italian leather, and custom fabrics that complement any design.

‹‹ RETURN OF THE ART

It’s the finishing touch that adds personality to your space; we specialize in oversized art pieces.

KEEPING IT ›› GROUNDED

Area rugs secure space and build the foundation of the design; we offer a large variety of sizes, materials, and designs.

INFO@CASSISDESIGNSTUDIO.COM
FOR INQUIRIES, PLEASE CONTACT US AT:
| 416.902.2559

You can feel it in the air. The chill. The still settled frost on autumn's fading gardens. Some hibernate when winter approaches. Some retreat into warmth, and wait for spring.

And then there are Canadians. Winter marks the beginning of our season, where we grace the hilltops, snow caps, and flurried trails like live-action postcards. Skiers and snowboarders alike revel at the first true snowfall and head for their favourite runs. Here are eight of our favourite slopes in Eastern Canada, which wait eagerly for your arrival.

HOCKLEY VALLEY RESORT BLUE MOUNTAIN SKI RESORT GLEN EDEN MOUNT ST. LOUIS MOONSTONE HORSESHOE RESORT HIDDEN VALLEY HIGHLANDS
FRESH SNOW
8 LOCATIONS TO SKI AWAY YOUR WINTER
26 ■ WINTER 2022/23
Hockley Valley

CALABOGIE PEAKS RESORT

MONT-TREMBLANT RESORT

Skiable Terrain: 45 acres

Vertical Drop: 240 ft. Number of runs: 16

Glen Eden

Milton, ON | gleneden.on.ca

Just 45 short minutes from downtown Toronto lies Glen Eden, offering six lifts, 16 slopes, and freestyle terrain to enthrall any and all alpine enthusiasts across 45 acres. Private and group lessons, a full fleet of equipment rentals, and communityconcentrated, Glen Eden carves itself a niche into the Niagara Escarpment. A great place to get your downhill life started.

Skiable Terrain: 30 acres

Vertical Drop: 375 ft.

Number of runs: 16

Hockley

Valley

Mono, ON | hockley.com

Located less than an hour from the GTA, Hockley Valley Resort is a boutique resort with 108 rooms, world-class dining, indoor/ outdoor pools, a 10km mountain bike trail and a full-service 8,000 sq.ft. spa. Oh, and there’s skiing too, with four lifts and sixteen runs, two terrain parks, magic carpet, race programs, ski school, and full event offerings. Hockley Valley Resort is a singular venue nestled into the rolling hills of Hockley Valley, offering some of the most scenic views in Southern Ontario.

Glen Eden Glen Eden

Skiable Terrain: 364 acres

Vertical Drop: 720 ft. Number of runs: 42

Blue Mountain

The Blue Mountains, ON | bluemountain.ca

The alpine pride of South Georgian Bay boasts the largest public ski area in Ontario, offering 364 skiable acres, a 720-foot vertical and 42 runs, and 30 lit for night skiing serviced by seven chairlifts. But the slopes are just half the fun, with endless lodging, shops, restaurants, and bars in Blue Mountain Village; it’s like having Whistler in your backyard.

The largest public ski area in Ontario

Blue Mountain Blue Mountain
28 ■ WINTER 2022/23

Skiable Terrain: 61 acres

Vertical Drop: 308 ft.

Number of runs: 28

Ontario’s longest beginner carpet

Horseshoe Resort

Barrie, ON | horseshoeresort.com

Horseshoe Resort in Barrie offers hotel-style accommodations, cozy and slopeside condos, and numerous celebrated eateries, as well as a full pool and fitness centre. And that’s just off the hill! For skiers and snowboarders, the resort has 28 runs, a terrain park, and boasts Ontario’s longest beginner carpet. All that, plus 30km of cross-country and snowshoeing trails, plus tubing, fat biking, and more.

One of the largest family-owned ski resorts in Ontario

Skiable Terrain: 180 acres

Vertical Drop: 550 ft. Number of runs: 36

Mount St. Louis

Moonstone

Coldwater, ON | mountstlouis.com

Indigenous peoples have been exploring and adventuring on Mount St. Louis Moonstone for longer than a calendar can count, the traditional land of the Anishinabek (Ojibway, Chippewa, and Huron-Wendat). The spirit of that ancestry is apparent in the marvel of the resort's offerings, a true community of activity that makes the most of the region: trails, a terrain park, and a ski school with scholarships.

Horseshoe Resort
WINTER 2022/23 ■ 29
Mount St. Louis Moonstone

Skiable Terrain: 80 acres

Vertical Drop: 780 ft.

Number of runs: 24

Hidden Valley Highlands

Huntsville, ON | skihiddenvalley.ca

Skiable Terrain: 35 acres

Vertical Drop: 333 ft.

Number of runs: 15

Hidden Valley Highlands is exactly that: a secluded gem in the middle of cottage country, a winter wonderland secret unto itself. The Huntsville ski resort brings summer communities together for winter fun. Ski and snowboard lessons and winter long camps, well-lit for great night skiing and snowboarding, private event venues, and an option to join the Muskoka Ski Club for those committed to spending winters on the slopes.

A secluded gem in the middle of cottage country

Calabogie Peaks

Calabogie, ON | calabogie.com

Just outside cottage country is an Ottawa Valley getaway boasting the best in winter fun. In addition to the hotel and slope-side condos, Calabogie has 24 trails, a snow park, and two quad lifts. With over 80 inches of annual snowfall, you’ll see why the mountain is a favourite of Ottawans and “Eastern Ontario’s tallest mountain resort with winter adventure for everyone.”

Highest vertical drop among public ski hills in Ontario
Hidden Valley Highlands
30 ■ WINTER 2022/23
Calabogie Peaks

Longest trail: 6 km

Panoramic views of the Laurentian Mountains

Skiable Terrain: 755 acres

Vertical Drop: 2,116 ft. Number of runs: 102

Tremblant

Mont Tremblant, QC | tremblant.ca

The alpine jewel of Eastern Canada, Tremblant, just a quick drive from Montreal, is the envy of enthusiasts around the world. The village celebrates 75 world-class restaurants, bars, bistros, and shops with a European flavour that only Quebec can offer, while the mountain has 102 trails, 14 lifts, and three parks. From a quick ski with the family to a luxury vacation, Tremblant has it all.

Tremblant
WINTER 2022/23 ■ 31
Tremblant
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$11,639.00
one week. Includes all fees, taxes and other charges for
1
2023.
TO SEE MORE
VACATION
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CUNNINGTON RETREAT:
3
BEDS, 3 BATHS – LAKE OF BAYS
Starting at $11,639.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023. Starting at
for
bookings between July
and August 31,
SCAN
CAYMAN MARSHALL LUXURY
RENTALS INC. ■ CAYMANMARSHALLVACATIONRENTALS.COM
Starting at $16,294.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023. NEW RENTAL LISTING CAYMAN MARSHALL LUXURY VACATION RENTALS INC. ■ CAYMANMARSHALLVACATIONRENTALS.COM 34 Prices may vary depending on length of stay or other variations that can affect the price. Please inquire for available dates. RENTALS@CAYMANMARSHALL.COM | TICO #50026221 20 Main St. West, Huntsville, ON, P1H 2C3

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ROSSEAU SUNSET: 4 BEDS, 3 BATHS – LAKE ROSSEAU MUSKOKA’S DREAMCATCHER: 4 BEDS, 3 BATHS – LAKE MUSKOKA
TO SEE MORE
SCAN
35
CAYMAN
MARSHALL
LUXURY VACATION RENTALS INC. ■ CAYMANMARSHALLVACATIONRENTALS.COM
RENTALS@CAYMANMARSHALL.COM | TICO #50026221 20 Main St. West, Huntsville, ON, P1H 2C3
Prices may vary depending on length of stay or other variations that can affect the price. Please inquire for available dates.
charges for bookings between July 1 and August 31, 2023. CAYMAN MARSHALL LUXURY VACATION RENTALS INC. ■ CAYMANMARSHALLVACATIONRENTALS.COM 36 Prices may vary depending on length of stay or other variations that can affect the price. Please inquire for available dates. RENTALS@CAYMANMARSHALL.COM | TICO #50026221 20 Main St. West, Huntsville, ON, P1H 2C3
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BRIGHTER DAYS: 5 BEDS, 5 BATHS – LAKE ROSSEAU
$23,278.00
one
taxes and other charges
1 and
31, 2023.
BEL AIR
OF MUSKOKA:
8
BEDS,
6
BATHS – LAKE OF BAYS
Starting at $22,696.05 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023. Starting at
for
week. Includes all fees,
for bookings between July
August
LUXURY VACATION RENTALS INC. ■ CAYMANMARSHALLVACATIONRENTALS.COM 38 Prices may vary depending on length of stay or other variations that can affect the price. Please inquire for available dates.
| TICO #50026221 20 Main St. West, Huntsville, ON, P1H 2C3
CAYMAN MARSHALL
RENTALS@CAYMANMARSHALL.COM

Starting at $23,278.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

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EXUMA BAHAMAS INTERNATIONAL: 5 BEDS, 5 BATHS – BAHAMAS TO SEE MORE
SCAN VACATION RENTALS INC. ■ CAYMANMARSHALLVACATIONRENTALS.COM 39
on
of stay or
can
the
for available
RENTALS@CAYMANMARSHALL.COM | TICO #50026221 20 Main St. West, Huntsville, ON, P1H 2C3
CAYMAN MARSHALL LUXURY
Prices may vary depending
length
other variations that
affect
price. Please inquire
dates.
TRADING
BAY GETAWAY: 4 BEDS, 6 BATHS – LAKE OF BAYS
$23,278.00 for one week. Includes all fees, taxes and other charges
at $29,097.50 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.
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ROSSEAU ON THE FALLS: 7 BEDS, 5 BATHS – LAKE
ROSSEAU
Starting at
for bookings between July 1 and August 31, 2023. Starting
CAYMAN

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TO SEE MORE
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SCAN
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BEACHWOOD: 6 BEDS, 7 BATHS – LAKE ROSSEAU
1
LODGE
AT PORTAGE POINT: 5 BEDS, 5+2
BATHS – LAKE MUSKOKA
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A TASTE OF

HOW (AND WHY) TO TRY THE 2023 COLOUR

arguably the most influential, tool in the design toolbox. Colour has the power to change a mood, redefine the function of a room, and even alter our visual perception of the space itself. What else can effectively make your home look and feel bigger and brighter (or warmer and cozier), without you having to suffer through a time-consuming and costly home renovation? Colour is the ticket.

If you’re intimidated by colour, you’re not alone. Some background information on what inspired a trending colour palette and tips on how to use it can help ease the stress.

COLOUR TRENDS 2023 WINTER 2022/23 ■ 45

THE “IT” COLOUR

Since it’s one of the world’s leading colour experts, people’s ears perk up when Benjamin Moore announces its much-anticipated “Colour of the Year.”

In its annual exercise of choosing a colour of the year selection, the team at Benjamin Moore draws inspiration from both home-grown and global design influences. Furniture, fabrics, fashion, nature, culture, are all trends viewed through a coloured lens. In 2023, it’s all about Raspberry Blush, an alluring and optimistic take on classic red that pulls in touches of coral in a vibrant and joyous expression.

Raspberry Blush reflects a collective desire to re-emerge after a long hiatus holed up at home. This colour is all about getting back out there, feeling good and showing it. It’s confidence personified. Benjamin Moore couldn’t have said it any better in describing their selection as “bold, bolder, boldest” and “the definition of charismatic colour.”

You might say this trend has been building up for some time.

COMPLEMENTARY COLOURS

Every colour needs a consummate companion – something that will make it “pop” in a room and bring out its best. In terms of trends, a complementary colour palette can even help extend its stay on the style stage beyond just one year.

COLOUR TRENDS 2023 46 ■ WINTER 2022/23

Monochromatic Scheme: A bold choice like this is great as a dominant colour if you want to make a statement in your space. Why not take it a step further, and take it to the walls, trim and furniture, too?

Be forewarned – a monochromatic look requires you to give your full commitment. For those who want to try this look but might be a little wary, give it a go in a smaller room, like a powder room, study or entrance foyer – what a way to say “welcome!” Create interest by layering in lots of texture and a variety of contrasting finishes, such as matte alongside glossy surfaces. Ensure you have enough lighting to highlight focal points and bring dimension to the room.

Neutral Pairings: Neutrals are an effective way to tone down a really bold colour like Raspberry Blush. On the flip side, a vibrant hue can be used to liven up a room when you are using a lot of neutrals, so this match is a win-win. Interestingly, in a perfect pairing to the colour of the year, some other trending hues in Benjamin Moore’s 2023 palette include Tofino Sunset, a dusty neutral pink, and New Age, a light grey shade that’s a fresh take on the classic neutral. These provide a great base for pops of colour and unique design details.

Black & White: This classic combination literally “goes” with everything – including our reddishorange star colour, or in fact whatever the colour of the year happens to be at any given time. If your space is already

decorated in black and white, then layering in any trending colour should be relatively easy and effective for instantly ushering in 2023. Benjamin Moore’s palette includes a selection of off-whites, each with warm, cool and neutral undertones, as well as Onyx, a soft black shade, and Wenge, a dark brown with hints of black and purple. You’ll just have to decide which colour will be your dominant colour, which will be used as the secondary hue, and an accent colour. A good rule of thumb to achieve balance is to stick to a 6030-10 ratio: 60 per cent of the room should be the dominant colour, 30 per cent should be the secondary colour or texture, and the last 10 per cent should be an accent.

HERE ARE SOME WAYS RASPBERRY BLUSH IS APPEARING IN THE HOME, WHETHER GOING SOLO OR IN SYNC WITH OTHERS.
WINTER 2022/23 ■ 47
Colour has the power to change a mood, redefine the function of a room, and even alter our visual perception of the space itself.

In Contrast: Choosing colours that are on opposite sides of the colour wheel, known as contrasting colours, creates an eye-catching conflict that instantly attracts the eye and creates a focal point. This is a great strategy to use for accessories, accent furniture or art. In the case of Raspberry Blush, some contrasting hues may include greens and blues. The trick to hitting the right balance is to choose colours that are similar in intensity. For a saturated hue like Raspberry Blush, steer clear of pastels and try matching it with something that’s equally bold and bright. This ensures each colour in your palette stands out appropriately, versus being washed out.

A little colour can go a long way – so just imagine what a lot of colour can do! Whether you choose to dive into the deep end of this coralcoloured pool or you’re just testing the waters, follow your gut instincts and don’t take it too seriously. Remember: in your home, you’re the boss, and colour is definitely a matter of personal preference and perception. A professional stylist can guide your choices and help you create a colour plan that works in your space and complements your style, but feel free to choose what speaks to you, colour-wise: ultimately, it’s your space and your call.

SURPRISE AND DELIGHT BY ADDING STRATEGIC POPS OF COLOUR IN UNCONVENTIONAL AREAS.

PAINTED PANELS, TRIM OR A CEILING IN RASPBERRY BLUSH ARE A BOLD ADDITION, YET LOW-COMMITMENT AND LOW INVESTMENT, ESPECIALLY IF YOU DO THE PAINTING YOURSELF.

COLOUR TRENDS 2023 48 ■ WINTER 2022/23
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Lighting is arguably the single most impactful and functional component of designing any space. We often see wall sconces that are hung too high, pendant lights that are too low, or chandeliers that are too small and unimpressive for a space.

We decided it was time to set the record straight with our designer-approved guide to hanging light fixtures.

LIGHTING PLACEMENT: RULES OF THUMB

A dining room chandelier should have roughly a 32-to-36-inch clearance between the tabletop and the bottom of the light fixture. The widest part of the chandelier should be about 2/3 the table width.

Island pendants should have roughly a 30-to-36-inch clearance between the countertop and bottom of the pendant. With multiple pendants, allow a minimum of 24 inches in between the base of each fixture.

To determine the ideal fixture for a room in inches, simply add the room’s length and width. (For example, in a 20’ x 20’ room, the fixture should be at least 40 inches wide.) Hang the fixture so the bottom is at least seven feet off the floor; in an entry, hang the fixture at least six inches higher than the door opening.

Bedside wall sconces should be hung roughly 60 inches off the floor. For task lighting, leave roughly six inches between the edge of the bed’s headboard and the edge of the mounting plate.

Bathroom sconces should always be hung at eye level, roughly 60 to 66 inches off the floor. For sconces placed on either side of a mirror, leave roughly four to six inches of space between the mounting plate and mirror. Accent lighting above a bathtub requires at least 8 feet of clearance above the tub rim.

MINIMALIST SHAPES

Look for simple shapes that are subtle yet substantial, great for modern spaces. Lighting like this is particularly effective when used in repetition, allowing you to get creative! The Banda large light complements natural elements like reclaimed wood, stone and neutral tones.

SHAPELY BULBS

Where bulbs used to be hidden, now the shape of the bulb is designed to be seen and incorporated as an important part of the design. Choose lightbulbs that echo the fixture's shape for extra impact.

MATTE BLACK FINISH

Matte black brings sleek sophistication to light fixtures, in styles ranging from retro-inspired to ultramodern. This lighting trend often takes advantage of crisp contrast to create an effect, such as pairing glossy or satiny metals with matte black finishes.

SCULPTURAL SPHERES

Sculptural hanging fixtures like the Modern Rail can fill a large space. This design can be hung as a pendant or chandelier, and looks equally great above a dining table. Sculptural lights create visual interest while adding balance and symmetry.

TRENDS Lighting

BOLD IN GOLD

A satin gold light fixture works as the new neutral, complementing warm wood accents, but can be a statement light in any space. The Esfera is a mid-century-modern chandelier that is sure to light up any space.

OUTDOOR SPACES

Outdoor lighting is no longer an afterthought; outdoor spaces today are designed for living as comfortably as we do indoors. LED path strips, uplighting for stairways, chandeliers, and specialty outdoor fixtures are built with style and safety, creating great entertaining spaces.

NATURAL MATERIALS

Natural textiles like rattan, wood or rope add warmth and an organic feel to a room. The Theta chandelier features whitewashed wood beads that inject a room with relaxed elegance.

Cassis Design Studio offers professional lighting plans and a full line of the most popular lighting manufacturers. For info@cassisdesignstudio.com.

"Great lighting adds to the impact and overall feeling of a Tary Roossien
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Your Guide to Weathering the STORM

Extreme weather can produce aweinspiring and potentially dangerous displays of nature’s raw power. Tornadoforce winds and historic snow or ice events can leave a path of destruction in their wake. In cottage country, this can mean outages, closures—and worse. But what can property owners do to prepare for the unthinkable? When it comes to the trees on your property, learning how to spot and deal with trouble proactively can be the difference between weathering the storm and being swept up in the chaos.

PREPARING YOUR COTTAGE PROPERTY FOR EXTREME WEATHER:

PREPARING FOR HIGH WINDS

Tornadoes, derechos, and downbursts all summon winds strong enough to break branches and topple trees. Developing a plan for assessing and improving tree health around the cottage while mitigating or eliminating hazardous trees and branches is the foundation for risk prevention.

Your property’s overall exposure to high winds will be influenced by how the surrounding forest type, age, and tree conditions mesh with your utilities and building’s layout. The risk from tree and branch failures can be dramatically reduced by recognizing and acting on the signs of poor growth or decay that spell danger. These may include bark loss, fungi, growth defects, branch dieback, or signs of infestation.

Working with local professionals like Muskoka Tree Solutions can help alleviate concern by proactively identifying and addressing hazards and speciesspecific risks due to wind. Seasonal inspections and management are two of your best insurance policies against wind-related tree damage to your property.

PREPARING FOR SNOW & ICE

In Muskoka, precipitation can fall as rain, sleet, hail, and snow—sometimes in the same day. Each can present unique challenges when coming down prodigiously. Heavy snow and ice can push trees to their limits by rapidly adding weight to their architecture. Tree species and growth forms vary in their ability to cope with this added stress. When combined with considerations such as overall lean, branch length, and root zone conditions, the relative risk a tree poses can often take a professional assessment to discern.

Prudent property owners should monitor the integrity of trees leaning into buildings and long branches that overhang critical cottage infrastructure. Two of the

54 ■ WINTER 2022/23

WORKING WITH LOCAL PROFESSIONALS LIKE MUSKOKA

TREE SOLUTIONS CAN HELP ALLEVIATE

CONCERN.

most common causes of winter power outages are snow-loaded branches and trees contacting power lines. Exposed generators and propane infrastructure are frequently overlooked locations for problem trees—and the last place you want issues when the power goes out. Proactive structural tree pruning and dead wood removal drastically reduce risk during winter storms by ensuring only healthy trees, and strong branches remain in critical areas.

INVESTING IN PROFESSIONAL ADVICE

The rugged charm of Muskoka comes with the fierce weather that has shaped its landscape. As cottagers and forested property owners, we know that choosing to embrace the four seasons means planning for the best, but preparing for the worst. Snowstorms and power outages may be all too common in the winter months but their impact on your property can be minimized by working with local arborist services like Muskoka Tree Solutions. Our property assessments provide short and long-term solutions for addressing fire, wind, and precipitation risks to the trees on your property. Ultimately, when it comes to managing tree health, consistent short-term actions yield long-term returns for safeguarding your family and investment.

If you're concerned of any potentially problematic trees on your property, you can schedule your in-person property assessment by giving us a call at 705-388-TREE (8733) or by taking our online assessment below.

We hope you enjoy this winter season with friends and family gathered around the hearth. Not because you have to, but because you want to.

muskokasolutions.com

Find out if your property is at risk of tree damage.

Scan to take our free assessment:

WINTER 2022/23 ■ 55
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EXCLUSIVE THE PERFECT ESCAPE OR INVESTMENT, 1,200 SQ.FT., 3 BEDS, 1 BATH – MORRISON LAKE $795,000 VACANT BUILDING LOT, 225 FT. FRONTAGE, 1.28 ACRES – PENINSULA LAKE $1,495,000 CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 60 705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
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NORTH WEST EXPOSURE, 4,862 SQ.FT., 5 BEDS, 4 BATHS – KULAS LAKE $2,399,000 180 FT. FRONTAGE, 1,300 SQ.FT., 3 BEDS, 2 BATHS – CLEAR LAKE $1,999,999 EXCLUSIVE CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 62 705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
152 FT. FRONTAGE, 1,300 SQ.FT., 3 BEDS, 2 BATHS – LAKE OF BAYS $2,890,000 EXCLUSIVE 291 FT. FRONTAGE, 4,000 SQ.FT., 4 BEDS, 3 BATHS – SIX MILE LAKE 3,380,000 SCAN TO SEE MORE EXCLUSIVE CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 63 705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
190 FT. FRONTAGE, 3,121 SQ.FT., WEST EXPOSURE, 4 BEDS, 3.5 BATHS – LAKE OF BAYS $3,695,000 BUILDING OPPORTUNITY OR INVESTMENT, 200 FT. FRONTAGE, 1 ACRE, 950 SQ.FT., 3 BEDS, 1 BATH – LAKE JOSEPH $3,395,000 CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 64 705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
STUNNING LONG LAKE VIEWS, 4,800 SQ.FT., 4 BEDS, 6 BATHS – LAKE OF BAYS $5,495,000 EXCLUSIVE EXCLUSIVE SCAN TO SEE MORE CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 65 705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
LAKE OF BAYS: $2,595,000 SOLD LAKE MUSKOKA: $2,895,000 MUSKOKA LAKES: $2,790,000 SOLD SOLD LAKE MUSKOKA: $3,100,000 SOLD LAKE OF BAYS: $3,195,000 FAIRY LAKE: $3,100,000 SOLD SOLD PUSLINCH LAKE: $3,695,000 SOLD LAKE ROSSEAU: $4,485,000 LAKE JOSEPH: $3,785,000 SOLD SOLD LAKE MUSKOKA: $4,740,000 SOLD LAKE JOSEPH: $5,750,000 KENNISIS LAKE: $4,900,000 SOLD SOLD CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 66 705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
LAKE OF BAYS: $5,995,000 SOLD GEORGIAN BAY: $5,995,000 SOLD LAKE MUSKOKA: $6,995,000 LAKE MUSKOKA: $7,995,000 LAKE MUSKOKA: $7,495,000 SOLD SOLD LAKE ROSSEAU: $8,295,000 LAKE ROSSEAU: $11,950,000 LAKE MUSKOKA: $8,895,000 SOLD SOLD LAKE JOSEPH: $15,995,000 LAKE MUSKOKA: $16,995,000 LAKE ROSSEAU: $16,995,000 SOLD SOLD SOLD SOLD SOLD CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 67 705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
447 FT. FRONTAGE, 32.7 ACRES, 15,000 SQ.FT., 15 BEDS, 16 BATHS – WHITESTONE LAKE $6,800,000 CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 68 705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage
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HIDDEN GEM, 1,669 FT. FRONTAGE, 56 ACRES, WEST EXPOSURE – SPARROW LAKE $9,999,000 SCAN TO SEE MORE CAYMAN MARSHALL –INTERNATIONAL LUXURY & LIFESTYLE ■ SEARCHMUSKOKAREALESTATE.COM 71 705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage

Lakeside Paradise Living Large At Your

What is the perfect family cottage memory?

Is it that first longed-for view of the lake as you alight from the drive? Is it stretching out on the sofa in the great room, watching as the sun sinks slowly through the pines? Is it watching toddlers take their first steps in the shallow water at the lake’s edge?

WINTER 2022/23 ■ 73

This beautifully designed cottage, perched above 310 feet of pristine Lake Joseph waterfront, was made for a lifetime of family cottage memories. With 5,000 square feet of living space on two levels, six bedrooms and seven baths, it has everything that makes a Lake Joseph cottage so desirable: boat access throughout the Muskoka Big Three Lakes for shopping, visiting and entertaining (Port Carling’s just a short drive or boat ride away) – while its coveted location in a sheltered bay means a minimum of boat traffic, and a maximum of privacy. Whether your dream is hosting lots of friends or family, or a relaxed escape for just the two of you, you’ll find it here.

705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage 74 ■ WINTER 2022/23
Whether your dream is hosting lots of friends or family, or a relaxed escape for just the two of you, you’ll find it here.

Come in the double French doors off the drive and drop your bags on the flagstone entry floor (perfect for shedding snowy boots in winter, or muddy footwear after a summer hike). You can drop off groceries in the kitchen to the right, or turn left and head straight to the great room. With its vaulted, timber-framed ceiling, you can immediately sense that this great room is special: it’s spacious without being cavernous, intimate without feeling crowded. Beyond its big wood-burning granite fireplace, made for gathering around and warming up after a day on the water, French doors lead out to a wide, breezy upper deck with your first breathtaking view of the lake through the trees.

breathtaking view of the lake

705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage WINTER 2022/23 ■ 75

Past the adjoining dining room – big enough to feed a crowd in style – the kitchen is the perfect size for multiple cooks to prepare a meal together; for catering staff at your large formal gatherings; or putting together a quiet dinner for the two of you. A few steps farther, and one of the prettiest rooms in the whole house awaits: an old-fashioned sunroom, a more versatile version of the Muskoka screen porch. If it’s real breezes that you crave, walk out to another secluded deck, nestled in the pines.

The lower level is designed for indulgence: a luxurious wine cellar, a well-proportioned gym, a fireplace built for a cozy fireside reading and a walkout to an intimate patio. The outdoor spaces here are as thoughtfully designed as the cottage proper. Beautifully landscaped stone paths lead to multiple outdoor seating areas on a variety of levels as you descend towards the water, including a magical firepit seating area, strategically located to make the most of offshore breezes – perfect for spotting fireflies, as the sun goes down and the spangled, impossibly clear Muskoka night sky appears above.

705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage 76 ■ WINTER 2022/23
It has everything that makes a Lake Joseph cottage so desirable.

a magical firepit seating area

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At water’s edge, the main boathouse accommodates private guest quarters, three boat slips (all with powered platform lifts), and a large dock for sun-worshipping. There’s even a second boathouse/paddle shack with its own dock and swimming raft – perfect for keeping your kayaks accessible to hit the water with.

There’s so much more to enjoy here that we invite you to come visit and see for yourself. You may just discover a lifetime of cottage memories is waiting for you.

LEARN
THIS
705-765-5759 | SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc., Brokerage a lifetime of cottage memories is waiting for you 78 ■ WINTER 2022/23
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LISTING LAKE JOSEPH 5,000 SQ.FT.
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Most brokerages advise you to put your property into the Multiple Listing Service (MLS) system, in order to get it in front of the greatest number of prospective buyers possible. But when it comes to Muskoka property – especially in the current market – that may not be the best, or even most desirable, route for you.

Cayman Marshall has a better way to market your property, which not only ensures that only serious, wellqualified buyers view your property, but allows you to maintain your privacy and avoid the stress and hustle of listing with MLS.

With a Cayman Marshall exclusive listing, your property will only be visible to members of our proprietary database. Personal viewing appointments are only scheduled after our agents have taken prospective buyers through a careful pre-screening process.

Our system works equally well for buyers. Rather than enduring the “feeding frenzy,” panic-bidding and sometimes, disappointment that accompanies desirable MLS properties, you have the assurance of knowing the property is only being seen by serious, well-qualified prospects like you, and managed exclusively through Cayman Marshall’s offices.

The success of our system speaks for itself: since last August, we’ve sold well over $133 million in exclusive sales alone. Allow us to show you the better way to sell your Muskoka property!

Get in the KNOW! THE BENEFITS OF LISTING EXCLUSIVELY WITH CAYMAN MARSHALL LAKEJOSEPH LISTED AT$13,995,000 LAKEOFBAYS LISTED AT$7,995,000
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Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■ Sales Representative* Broker of Record**
SINCE LAST AUGUST, WE’VE SOLD WELL OVER $133 MILLION IN EXCLUSIVE SALES ALONE. MORE EXCLUSIVELY SOLD PROPERTIES WITH CAYMAN MARSHALL: • LAKE JOSEPH LISTED AT $13,995,000 1,000 FT. FRONTAGE SW EXPOSURE • LAKE OF BAYS LISTED AT $7,995,000 800 FT. FRONTAGE • LAKE MUSKOKA LISTED AT $6,995,000 • LAKE JOSEPH LISTED AT $6,995,000 59 ACRES • LAKE ROSSEAU LISTED AT $5,500,000 • LAKE MUSKOKA LISTED AT $5,200,000 • LAKE MUSKOKA LISTED AT $3,980,000 • LAKE ROSSEAU LISTED AT $3,795,000 • LAKE ROSSEAU LISTED AT $2,995,000 • LAKE ROSSEAU LISTED AT $1,800,000 • 11 LOTS IN HUNTSVILLE LISTED AT $1,000,000+ • NEW BUILD SOLD ON LAKE JOSEPH LAKEJOSEPH LISTED AT$6,995,000 Connect with a Cayman Marshall Agent to stay completely in the KNOW of our listings! LAKEMUSKOKA LISTED AT$7,995,000 LAKEMUSKOKALISTED AT $6,995,000 Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■ Sales Representative* Broker of Record** WINTER 2022/23 ■ 89
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THE THINGS WE THINK

(IN THE REAL ESTATE INDUSTRY)

I’ve been thinking lately about the movie “Jerry Maguire,” which celebrates its 25th anniversary this year. In a key plot point (warning: possible spoiler alert ahead), Jerry was fired from his job as a high-paid sports agent for writing a manifesto exposing the fundamental failures of the professional sports industry. The manifesto was entitled, “The Things We Think and Do Not Say.”

THE YEAR 2023 IS WHEN I’VE DECIDED TO START SPEAKING MY MIND ABOUT THE ISSUES FACING THE REAL ESTATE INDUSTRY.

I realize it might not make me many friends, but I no longer see a good reason to pull my punches: I believe this industry is headed for a major implosion, and it’s high time we stopped thinking about it, and began speaking up.

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“We golf together.”

“She was a friend of my mom’s.” “Uncle Ned used her and their house sold really fast!”

“We didn't really know anyone else and he seemed really nice”

It’s really no wonder that when there’s this much thought given to choosing an agent, there’s such a negative perception about what realtors actually do and whether they deserve their astronomical commissions.

And I admit, they often are pretty astronomical, especially these days. A commission on a five-million-dollar home can be as high as $300K. It’s unreal to me that someone would gamble with that kind of money, let alone what in most people’s lives is by far the most valuable asset they own. And all based on the fact that “we golf together.”

But what have they done to actually bring your house to the attention of well-qualified buyers? What have they done to actually earn that $300K, and your trust?

The inconvenient truth is that many – maybe most – realtors don’t really have much to work with, and so they do work hard (for the most part) with very few tools in the tool belt. Perhaps they’ll take some pictures or have a video made. They’ll create a listing on MLS. And possibly, one or two open houses (where you can be sure they’re handing out their business card to everyone who drops in). Plus they have a billboard with their face on it. (Ever consider the message here?)

It’s not always the agent’s own fault, when you think about the expectations put on each individual agent (with no support behind them); in many cases, agents are given very little practical education on sales and marketing, and certainly, no large advertising budgets or savvy creative types backing them up.

I’ve used the car-buying analogy in this magazine before. Basically it goes like this: say you decide you want to buy a new Mercedes. So you go down to the local dealer to look at the newest models. Maybe you’ve done some research online, you’ve come prepared with questions to ask the sales rep, maybe you take it out for a test drive. But it’s reasonable to assume that your purchase involves more than just writing a cheque and driving away.

What if it’s a lemon? There’s a warranty that covers at least the first few years, and usually, a service department for after-sales maintenance and repairs. And most dealers these days have value-adds of some kind, from free oil changes to convenient financing.

IT NEVER CEASES TO AMAZE ME WHEN I HEAR THE ANSWERS PEOPLE GIVE WHEN I ASK THE SIMPLE QUESTION OF HOW THEY CAME TO HIRE THEIR REALTOR.
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Now, how would you feel about a dealership that basically took your money, handed over the keys and sent you on your way? And took a big commission for the privilege? That’s what a lot of brokerages are like.

Now, in some ways I’m just a computer geek that fell into luxury real estate. I started my career as a software developer, and I pioneered a system that was designed to find, develop and qualify real-estate buyers. So I come at this industry from a different perspective than a lot of other realtors; perhaps that’s why early on, I sensed there was a lot more we could be doing for our clients than just putting them on MLS. Especially with the higher-end properties that Cayman Marshall specializes in, the traditional model just isn’t good enough any more – if it ever was.

Technology is at the centre of what we do here, not just an afterthought. The proprietary system that my colleagues and I developed uses highly effective algorithms to match sellers with well-qualified buyers, using a variety of means that have virtually nothing to do with MLS. (In fact, our agents generally consider MLS to be a secondary tool, not to be used as the main course.) Over the years we’ve been in business, our private database has grown to include an extensive list of buyer contacts that’s actually larger than MLS’s standard buyer pool. We combine this powerful software-based system with an array of in-house services ranging from styling and photography to topflight media services.

If I’m going to spend my hard-earned money on a shiny new Mercedes, I want to be sure the dealership will be able to stand behind its product, offer me warranty service and, even years from now, be there to change my oil and store my winter tires.

When you sell or buy your house, you should be entitled to at least that level of service, for an outlay that ultimately may amount to the equivalent of a whole fleet of new Mercedes. And how much you enjoy golfing with the sales rep should not be part of the discussion!

I challenge you to invite me or a teammate in to discuss why we are radically different than the alternative.

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CAYMAN MARSHALL ADVANTAGE

When we opened the doors of Cayman Marshall International Realty Inc. as a small boutique brokerage firm to serve the Muskoka real estate market in 2012, we did so with the intention of redefining the level of service that clients could expect from our real estate professionals. Since then, we have grown into an impressive team of top-producing realtors and brokers, committed to ensuring our clients receive the highest level of service when buying or selling property in one of Canada’s most sought-after luxury destinations.

We at Cayman Marshall have been entrusted with the most prestigious waterfront properties in Muskoka. As leaders in luxury and waterfront real estate, we have had record sales on many of Muskoka’s finest lakes. With sales now surpassing the multi-billion-dollar mark, we’ve secured our position as a leader in luxury real estate. We also offer a complete selection of luxury cottage rental properties.

We have offices in Port Carling, Toronto, and our all-new location in Huntsville, which also serves the Lake of Bays area. Our in-house IT professionals have developed proprietary online tools and software, interactive and intuitive websites, lifestyle tours, stunning photography and an astonishing network of over 400 local and international referral partners, to ensure our clients’ listings get the exposure they need to attract the most discerning local and international buyers.

We currently print eight issues of our Cayman Marshall magazine per year, with an annual distribution of 250,000. Each magazine is delivered to the front door of homes and cottages of high-net-worth clientele throughout Ontario.

We are proud to mention that the Cayman Marshall Port Carling brokerage was voted by a panel of international

The Cayman Marshall team celebrating 2018 sales in Montego Bay Jamaica.

judges to be the “Best Real Estate Agency in Canada,” two years in a row – a title that we cherish! Cayman Marshall was also named one of “Canada’s Fastest Growing Companies” by Maclean’s magazine for three years (2018, 2019 & 2022). We have also been named one of Canada’s fastest growing companies by the Globe and Mail. We expect to keep our title as the disrupter in luxury real estate.

Founded on the principles of teamwork, service and value, Cayman Marshall is the best advantage for buyers and sellers alike in Ontario. If you’re looking for a real estate solution that’s undeniably different, please reach out to myself or one of my teammates and start experiencing the advantage!

“Become so skilled, so vigilant, so flat-out fantastic at what you do that your talent cannot be dismissed.” – Oprah Winfrey
Todd Adair
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Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■ Sales Representative* Broker of Record**

MEET THE TEAM...

of Cayman Marshall International Realty in 2012. He then became the majority shareholder and purchased the entire company. In Todd's downtime, you will find him buying, building, or renovating his real estate projects, on the water wakeboarding and kite surfing, or hacking up the fairways of a local golf course. However, Todd's most important job is being a father to his two children.

Ray has been enjoying Muskoka for the past 40+ years and is happy to call it home with his wife Johanna and their two boys. His passion for Muskoka is equally shared with everything real estate and his “this is what I do because I love it” approach.

Growing up on the lakes gave Joel a passion for water sports and the outdoors. Toronto has been home for the past ten years, but Joel will always feel at home on the Big 3. Whether trading residential or commercial real estate, Joel’s nearly 15 years in the business gives his clients a wealth of knowledge they can depend on. He is best known for helping clients build strong real estate portfolios and finding exceptional spaces

With 25 years’ experience in sales and marketing, joining the Cayman Marshall team was a great fit for Michael. His “customer first” dedication to his clients has always resulted in successful long-term relationships. With a passion for boating and water sports, Michael looks forward to enjoying all that the Muskoka Lakes has to offer.

Growing up in Waterloo, Cat was fortunate enough to spend all of her summers at her family cottage on Lake of Bays. Cayman Marshall sought after Cat for her enthusiastic, positive attitude and Cat is now thrilled to be building a career in Sales with the Cayman Marshall Team.

Jeff entered into real estate in 2008 facing a down market and a recession. Overcoming the odds, Jeff has now become a “top producer” in his industry. Working and living in Muskoka comes with a deep appreciation; it is this appreciation that Jeff portrays to his clients every day.

Kristin and her family enjoy calling Muskoka home. In 2015 Kristin began her career with Cayman Marshall and has been lucky to work alongside some of the most talented agents in the business. During her spare time you can find Kristin and her family experiencing all the outdoor activities that Muskoka has to offer.

MCNAIR* Licensed Assistant

Charlie made the move over 8 years ago to beautiful Muskoka where she spent time growing up on the lake and always wanting to make Muskoka part of her roots and pursue her career. With many years of experience in customer service and relations, Charlie is determined and focused on customers and the team members of Cayman Marshall, making her a great addition and asset to our team.

Meredith was born and raised in Mississauga and spent her summers as a child exploring Muskoka. Meredith developed a love for architecture and design at a young age and was able to turn her passion into a career after completing her education in Interior Design at Ryerson University. With over 5 years of experience in the design industry, Meredith is developing her craft while creating beautiful and timeless interiors.

Mark Payne is new sales representative here at Cayman Marshall. Mark comes to the real estate world after selling an awardwinning marina on Georgian Bay which he owned for 25 plus years. Mark has a passion for customer excellence in which is one of the main things he attitudes his success to. Mark both lives and cottages in the Parry Sound/Pointe au Baril area where he enjoys boating and cottage time with his wife and daughter.

KRISTIN McCREA Office Manager/Personal Assistant to Todd Adair MARK PAYNE* Sales Representative
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Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■ Sales Representative* Broker of Record**

Neil gravitated to the shorelines of Muskoka in 2000 pursuing a passion for watersports. His background as an athlete and affinity for coaching lead to a successful 20-year career in the luxury boat industry, where he was able to gain a deep understanding of the Muskoka cottage lifestyle. “Working with Todd and his team as clients over the years, I knew I had to be part of Cayman Marshall's unique approach and culture.”

Office Administrator

Kareina spent summers of her childhood at cottages in the Mactier and Nobel Area. She lived in Alberta for a couple years and loved the mountain views but really missed the lakes and maple trees and could not wait to get back to the peace that is Muskoka. She has been an educator for several years and has worked in customer service. Kareina is excited to be a part of the Cayman Marshall team.

STEVE HADDOCK*

Steve is a strong relationship builder, honest and dedicated to Customer Service. This combined with his intimate knowledge of Muskoka lakes and area has made him a consistent top producer. Steve is an avid cyclist and golfer and maintains residences in Toronto and Muskoka and ties to both communities. His mantra and favourite quote is to “get up, dress up, show up, and never give up”.

understanding for Muskoka is what helps her succeed in making the real estate transaction successful and enjoyable for all her clients.

Ottawa but has called Muskoka her home for the past three years. Kallan is an outdoors enthusiast and enjoys all that Muskoka has to offer. With many years of experience in customer service, we are delighted to have her on our Cayman Marshall team!

of Georgian Bay. Sarah is passionate about travel. She has just returned home from Turks and Caicos Islands where she worked in Private International Banking. With over thirteen years of experience in customer relationship building, she is an excellent addition to the Cayman Marshall Team.

Magazine Sales/Editor

JD is a proud product of Muskoka and joins our team as a commerce grad from uOttawa and its Management Consulting Program. Over a decade of competitive hockey on several teams has equipped JD with grit and sparked a passion for connecting with new people and learning what makes them tick. He is a problem solver, a perpetual learner, and is excited to promote the growth of the Cayman Marshall Magazine.

Michelle being born and raised on the northern shores of Georgian Bay loves being on the water and being involved in the real estate market. Her love for renos gives her an inside scoop in the world of home and cottage ownership and being the newest member, looks forward to being a valuable asset to the team!

Jackie grew up at her cottage in Muskoka and knows the region well. She is a Ryerson business graduate with experience working in media for top ad agencies, City TV, and Much Music. Her creativity and passion for the cottage lifestyle will be apparent when helping to sell your home or find your dream property. Jackie is a mother and a yoga enthusiast and is thrilled to be aligned with the prestigious Cayman Marshall brand.

HEAD OFFICE: 202-97B Joseph St Port Carling, ON P0B 1J0 705-765-5759

BRANCH OFFICE: 20 Main St. W. Huntsville, ON P1H 2C3 705-765-5759

TORONTO OFFICE: 200-99 Yorkville Ave Toronto, ON M5R 3K5 647-696-4733

Sales Representative Vice
Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■ Sales Representative* Broker of Record** WINTER 2022/23 ■ 97
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