Cayman Marshall International Luxury & Lifestyle - South Spring 2023

MEET THE CADILLAC LINEUP

2023 XT4 Iconic Features That Fit You Perfectly

2023 XT5 Features Fit Overachievers

2023 XT6

2023 Escalade

Todd Adair* President Sales Representative

A NOTE FROM THE EDITORS

Welcome to Spring! As the snow melts and the ice finally loosens its grip on the lake, we’re looking forward to another record year at Cayman Marshall.

The boom in real estate, not just in Muskoka but right across Canada, has attracted a record number of new agents into the market. Some of these people are very good: they’re honest, they put their clients first and they’re ready to roll up their sleeves and get to work for you. Others – well, not so much.

So, in the style of David Letterman’s Top Ten List, I’ve compiled a list of “The Top 10 Warning Signs You Might Be Working With The Wrong Agent” (page 84). How does your agent stack up?

Turn to page 90 for a visit to Villa Cortile, an elegant and timeless modernist beauty.

With its timeless yet modern-tinged references to classic Italian design, the home is a fine exemplar of a philosophy that principal Giancarlo Pugliese calls “Human Architecture,” which marries the best of architecture and design with human needs and desires.

Also in this issue, Cassis Design Studio shows you exactly how your cottage can grow as your family does, with intelligently planned minor alterations that focus on making the most of the space you’ve got rather than adding more (“Reimagine Your Cottage,” page 47).

It’s all alongside a new crop of beautiful properties for sale in the region, many of them exclusive to Cayman Marshall. My thanks again to the team for another colourful issue, and here’s to the start of another great year!

JD Sterne Brand Partnership Executive/Editor

Happy spring! As the weather gets a bit warmer every day, a lot of people are starting to think about summer vacation. Are you thinking that maybe, just maybe, you’ll seize 2023 as your year to buy your family a cottage? Agent Steve Haddock has worked through many market cycles and has some down-to-earth advice that I’m certain you’ll find useful. Steve’s story “What's Driving Waterfront Prices?” starts on page 42.

With her unique perspective gained from working in finance in the Caribbean, turn to page 50 to find Agent Sarah Pountney’s eye-opening solution to

enjoying the beauty and serenity of your own Muskoka cottage.

Finally, if a family vacation – or even a weekend excursion – is in the cards for you this year, have a look at "Summer Adventures” on page 16. We’ve checked out all kinds of family-friendly things to do, all within a reasonable drive from the city, ranging from relaxed resort vacations to ideas for the true daredevils in your family – from toddlers to teens.

There’s lots more to read about in our Spring 23 South edition. Grab a cool drink, find a spot in the sun, and enjoy!

Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com

Vapour: A beautiful owing design! It is the modern personi cation of vapour smoke as a work of art, that dances through the air. The rhythmic movement of the design combines with warm tones capturing your imagination oating through the breeze while displaying tranquil balance and harmony.

Splash: A stunning abstract design based on the ocean waves hitting the rocks and ebbing back to the sea. It’s serene presence comes from the ability to be seen in many forms. Colours of sand are woven into the highlights of ivory,

FLAGSHIP SHOWROOM

120 Tycos Drive, Unit 2

Toronto, ON M6B 1V9

Tel 416 929 7929 www.weaversart.com

“A beautiful space starts from the ground up with a weavers art…”

– Michael Pourvakil

Splash –Sand, black in silk & wool

Vapour – Sand, black in silk & wool

SUMMER ADVENTURES

Ontario’s Under-the-Radar Fun for the Whole Family

THE COLLECTION

SOUTH | SPRING 2023

CAYMAN MARSHALL EDITORS

Todd Adair*

Lauren Lowe

JD Sterne

CREATIVE DIRECTOR

Kelsey Addison

GRAPHIC DESIGNER

Cathryn Haynes

PHOTOGRAPHERS

Andre Carriere

Peter Esteves

Mitchell Hubble

Micheal Muraz

Mark Wilson

ADVERTISING DIRECTOR

JD Sterne

CONTRIBUTORS

Todd Adair*

Martha Uniacke Breen

Seb & Sheila Centner

Steve Haddock*

Charlie-Ann McNair*

Meredith Parsons

Sarah Pountney*

Eric Rodrigues

Tary Roossien

Mike Spry

Published in Canada

FOR ADVERTISING INQUIRIES PLEASE EMAIL info@caymanmarshall.com

caymanmarshallmagazine.ca

All square footages are approximate. Some square footages include living space in the lower level. Information is subject to errors and omissions. Not intended to solicit properties currently for sale.

Cayman Marshall International Realty Inc., Brokerage www.caymanmarshall.com

Sales Representative* Broker & Broker of Record**

Photo: Great Wolf Lodge, Niagara Falls

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DUSTING OFF THE

As the weather warms up and the days become longer, nothing brings friends and family together quite like a backyard barbecue to signal the start of the summer season.

There is nothing we love more than firing up the grill and inviting friends to join us in the late afternoon so we can enjoy the “golden hour” together.

We recommend keeping to a smaller group of six to eight people for a backyard barbecue, but we suspect it may not be uncommon to have a few last-minute guests bump those numbers up. With our barbecues, we always

start planning for a certain number, and invariably Seb gets excited and extends the invite to another couple or two! For this reason, we love to serve a variety of dishes “family-style,” and prepare a bit of extra food – since with family platters, leftover portions can easily be salvaged for the next day.

We often say entertaining as a couple is a bit like a dance: balancing the prep work and day-of tasks between each other. Backyard barbecues are a perfect opportunity to split up entertaining duties, with one person tending to the grill and the other taking care of the guests and handling any lastminute details.

By Sebastien & Sheila Centner

Backyard barbecues are well suited to simple décor, and for this reason we often go with the “less is more” principle and lean towards a rustic outdoor look – no fancy tablecloth needed here! If your backyard permits and you have the right space for it, consider moving your table directly onto the grass, to change things up a bit and give your tablescape a gorgeous natural backdrop.

Since you are already surrounded by the outdoors, colourful florals will tie together the table and the garden with pops of colour. By arranging the florals in large mason jars, you can easily shift them slightly to make room for the larger family-style platters when they arrive at the table.

If you don't have a rustic wooden table, you can also use rattan charger plates as the foundation of your place setting. These are an inexpensive way to add some natural texture to your table and can be reused often.

It’s always nice to finish things off with little details as we’ve done with the gingham napkins here. Another of our favourite ideas is to tie colourful ribbons around your vases or mason jars.

Photography: Bruce Gibson

We always begin the afternoon or early evening with a cocktail as guests arrive, but unlike other parties of ours, we skip serving canapés or snacks (since family-style meals with lots of variety can be a lot of food), and we move directly into dinner.

Serving family-style makes a lot of sense for a barbecue menu, since plating individual portions at a grill can be challenging and platters are generally quicker to plate. Also, this way your food will arrive at the table faster… and warmer!

A barbecue menu typically features a pretty heavy protein or main course, so we balance this by serving light and fresh appetizers like our Tomato and Basil Salad dotted with buffalo mozzarella, or the more unique Grilled Peaches and Baguette with fresh Burrata. Both make for a colourful (and perhaps unexpected) start to the meal!

For the main courses, we recommend offering lots of variety, with mixed platters of chicken, steak, and sausage complemented by healthy side dishes like grilled portobello mushroom caps with Chèvre cheese and simply grilled asparagus. All these sides can be cooked on the grill, but if you find you're getting short on space, they can also be cooked in the oven or on the range in the kitchen.

SERVING FAMILY-STYLE MAKES A LOT OF SENSE FOR A BBQ MENU.

A Paloma is a tequila-based cocktail that features grapefruit juice, fresh lime and sparkling water or Sprite, finished with a pink grapefruit slice. Refreshing and delicious, this cocktail is a go-to for us when entertaining because the non-alcoholic version tastes just

Everyone loves a parting gift, and what better way to give your guests something to remember the meal by than with a jar of the dry spice rub we used on the chicken course. We used chalkboard paper and white chalk to add guests’ names to the top of each mason jar and then placed them at each setting as place cards.

Well, looks like you are now well-equipped to host the ultimate backyard barbecue, but don’t forget the most important Seb & Sheila tip – make sure to have fun at your own party!

When the host (or hosts) are relaxed and having a good time, so will your guests. Besides, don’t you think you deserve it after making it through another Canadian winter? SPRING

by Eric Rodrigues

You roll up your sleeves, sketch some ideas on a piece of paper, and look for a someone who could prepare some plans as quickly as possible.

You know exactly what you want. What could possibly go wrong, right? Unfortunately, a lot.

Many of my clients only start their design process after making many costly mistakes. The purpose of this article is to provide some insight on the value you get from having the right architect by your side, from the very beginning.

THEY UNDERSTAND YOUR VISION AND FULFILL IT.

When you select an architect to work with you on the design of your home, you’re entering into a partnership.

The architect must listen and understand your hopes and vision, and have a clear outline of your concerns and needs. This step is critical to ensure your vision is carried out throughout the development of the project. The right architect will design with your needs in mind and be a trusted advisor from start to finish.

THEY INFORM YOU OF POTENTIAL CHALLENGES. Not all architects are the same, and that’s a good thing. The increased complexity of buildings and construction systems has forced architects to specialize in a certain building type. Working with a residential architect will ensure that he or she understands the process and can foresee any potential issues at the initial stages of the project.

This will ensure that the design and the approval process go smoothly, and you’ll avoid any unexpected costs and schedule changes.

THEY KEEP YOUR PROJECT WITHIN YOUR BUDGET.

The right architect will ask the right questions. One of them is budget. We all know someone that spent more than what they wanted to spend in their construction project.

A detail-oriented architect will ask you about your budget very early-on,

THE ARCHITECT MUST LISTEN AND UNDERSTAND YOUR HOPES AND VISION, AND HAVE A CLEAR OUTLINE OF YOUR CONCERNS AND NEEDS.

to ensure the design of your home is within the range you established. The last thing you want to do is to design your home, hire a builder, and in the middle of construction find out that it’s going to cost double the amount you anticipated.

THEY PRIORITIZE ENERGY-EFFICIENCY AND INTERIOR QUALITY.

With the escalation of energy costs, you want to design a home that is resilient and can be as energy efficient as possible. A residential architect will help you design your home to the highest standards of energy performance.

This ensures you’re maximizing the potential of your property, taking advantage of solar exposure and views of the exterior.

A seasoned expert architect will design spaces that make you feel great. And that’s exactly how you want to feel every time you walk into your home.

ABOUT

THE AUTHOR

Eric Rodrigues is one of the leading voices in today’s residential architecture. He is the Founder and Creative Director of Boldera Architects, located in Toronto, Ontario.

Eric has helped many families design their dream homes, with award-winning sustainable and timeless architectural design. His design approach is deeply focused on responding to his client’s needs with innovative and creative design solutions. His work has been widely recognized and published, having obtained multiple national and international awards. Boldera has redefined the way architects design homes, with a unique process that guarantees your vision is fulfilled and your project stays on budget.

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SUMMER

Ontario’s Under-the-Radar Fun for the

Whole

Family

By Mike Spry

Remember the family vacations of your childhood? Tucked into the panelled station wagon with siblings and family pets, listening to the CBC as Mum and Dad plodded their way through the only two weeks they got off all year, grumbling about costs and heat and Are we there yet? Are we there yet? Are we there yet?

Family vacations don’t have to be National Lampoon reboots. In 2023, options available for family fun are plenty. There’s certainly no shortage of venues vying for your family’s vacation time or money. It can be overwhelming to slog through the options. Ontario is rich in resources and full of adventures and possibilities.

Here’s a rundown of some of your best options for the summer. Want to ride white water rapids? We got you covered. TO staycation? You got it. Tree-top ziplining? Check. Eco-adventure? Yup! Lions, tigers, bears, sharks—Oh my! Dangle over the city? Escape the city? Family of young ones? Teens?

WE. HAVE. YOU. COVERED.

The only limits to the fun you and the family can have are how many days you can get off work. What follows is a roadmap to Ontario’s best in family fun. Send us a postcard!

LONG POINT ECO-ADVENTURES

A restaurant, glamping, and adventure resort located in Turkey Point, Southwestern Ontario, Long Point Eco-Adventures is a terrific option that won’t break the bank, but still gives you and your family a summer experience to remember. Paddleboarding, kayaking, hiking, axe-throwing, nature tours, ziplining, an observatory, and all the outdoor fun you remember from childhood, in a perfect Turkey Point package.

ADVENTURE

RIPLEY’S AQUARIUM: OVERNIGHT REEF ADVENTURE

ripleyaquariums.com/canada

Have you ever wanted to sleep with the fish? Spend the evening on the ocean floor? Wake up in an aquatic wonderland? Well, Ripley’s Aquarium has an adventure for you, which promises an “evening exploring the Aquarium, participating in hands-on educational experiences, and learning about the animals that call the Aquarium home.” Plus, a journey through the Dangerous Lagoon shark tunnel— it’s every aqua-nut's dream!

SEVERN LODGE IN MUSKOKA severnlodge.com

In the heart of Muskoka lies Ontario’s premier family resort, the Severn Lodge. For over 150 years, the landmark has been offering families respite and relaxation not far from the city. Over 100 acres of property with 700 metres of waterfront, the Severn boasts fishing, a lake and heated pool, basketball, mountain biking, pedal boats, kayaks, paddleboards, jet skis, wakeboarding, waterskiing, canoeing, tennis… the list goes on and on, until Labour Day.

ADVENTURE

TORONTO ZOO: SERENGETI BUSH CAMP

torontozoo.com

The Toronto Zoo is one of the GTA’s true landmarks, but have you taken notice of everything it has to offer your family? The Serengeti Bush Camp is an opportunity to explore the wildlife of the Zoo’s African Savanna and Rainforest Pavilion, with activities, campfire tales, and sleeping under the stars in authentic African tents. Visit the Dark Continent without leaving the Six!

TREETOP TREKKING & STAY AT HORSESHOE RESORT IN BARRIE

horseshoeresort.com

Horseshoe Resort is another one of Ontario’s most renowned family resorts, just an hour from the GTA. Adventurous families will find themselves going “treeto-tree on fun games like suspended bridges, Tarzan swings, swinging logs, cable traverses, and of course, ziplines!” Plus, a stay at the resort offers rooms, condos, a pool and fitness centre, plus amazing eats. Truly a one-of-a-kind resort for the whole family.

JOURNEY BEHIND THE FALLS & DINNER AT TABLE ROCK HOUSE RESTAURANT

niagaraparks.com

Experience your own Indiana Jones-like adventure! Drop 125 feet beneath the earth into 130-year-old tunnels, and witness cave-like creations like you’ve never seen. Feel the “thunderous vibration” of the Horseshoe Falls. Marvel at the 13-storey-tall falls, with viewing portals cut straight through the bedrock. Afterwards, treat yourself to dinner from the inspired Table Rock House menu, overlooking the

OWL RAFTING ON THE OTTAWA RIVER

owlrafting.com

Did you know that Ottawa has some of the world’s best white water rafting? The Ottawa River is rich in rapids, offering enthusiasts of every level a route for fun. Go for the day or plan a camping package. OWL has all the options you need, having taken the adventurous on river excursions for over 40 years. And the family-owned business will guide you through every second of the experience, ensuring safety and memories to last a lifetime.

EDGEWALK CN TOWER & DINNER AT THE 360 RESTAURANT

cntower.ca

How often have you stared up at the CN Tower? How many times have you visited? The tallest free-standing structure on land in the Western Hemisphere offers its EdgeWalk experience for the bravest of us, to step out over the city for a view—and experience—like no other. Then finish up the day with dinner from worldclass chefs overlooking a panorama for the ages.

GREAT WOLF LODGE IN NIAGARA FALLS

greatwolf.com/niagara

There’s nothing quite like the Great Wolf Lodge. The world-renowned family resort’s Ontario location is a can’tmiss for family fun. Oliver’s Mining Co., MagiQuest, Howler’s Peak Ropes Course, and the Northern Lights Arcade, plus a 100,000-square-foot water park kept at 30˚C year-round and themed suites all make this a unique adventure any time of year. Plus, the new Barnwood fine dining restaurant caters to culinary appetites of all ages.

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ETHICAL Elegance

The Rise of Sustainable Luxury

Luxury and sustainability might seem like polar opposites, but in recent years, an increasing number of high-end brands have been adopting eco-friendly and ethical practices. From sourcing materials responsibly to reducing waste and emissions, luxury fashion and lifestyle companies are embracing sustainability as a core value.

The great thing about the rise of sustainable luxury is that it’s driven by consumer demand, with more and more people seeking out brands that prioritize environmental and social responsibility. The luxury industry, which has traditionally been associated with an indulgent mix of excess and extravagance, is finally recognizing the importance of sustainability as a way to attract socially conscious consumers and ensure the longevity of their business. Here are a few brands that are making (clean!) waves.

Stella McCartney

Stella McCartney is a trailblazer in sustainable luxury fashion, and her commitment to eco-friendliness has set a new standard for the industry. From the beginning, McCartney has championed the use of innovative, eco-friendly materials such as recycled polyester and vegetarian leather in her designs, and has set a goal of using only sustainable materials by 2025. The brand has also implemented sustainable practices throughout its operations, including using renewable energy in its stores and offices and minimizing waste and water use. In addition to her own brand, McCartney has also collaborated with other luxury brands such as Adidas and LVMH to create sustainable collections. Her efforts have earned her numerous awards and accolades and have helped to push the fashion industry toward a more sustainable future. She’s currently exploring entirely new ways of creating silk.

Kering

The luxury fashion powerhouse behind brands like Gucci, Saint Laurent, and Bottega Veneta is taking on the sustainability challenge with gusto – the company has made a bold commitment to reducing its environmental impact and promoting responsible sourcing, setting ambitious goals for achieving a greener future. From implementing eco-friendly practices across its supply chain to supporting biodiversity and endangered species, Kering is leading the charge toward a more sustainable luxury industry.

Under the leadership of creative director Alessandro Michele, Gucci has launched several sustainability initiatives, including a goal to become carbon-neutral in both its operations and supply chain. The brand has also implemented sustainable practices throughout its entire production process, such as using organic and recycled materials and reducing waste and emissions. In addition, Gucci has partnered with organizations like The Lion’s Share Fund to support biodiversity and conservation efforts. Gucci’s sustainability efforts have earned brand recognition and accolades and have helped to set a new standard for the luxury fashion industry as a whole.

One outfit that fits two - how sustainable is that?

There are reports that McCartney’s vegan leather is so comfortable that some of it doesn’t make it out of the factory.

Prada

Prada is a fashion powerhouse that has been making strides in sustainability through its Re-Nylon project. This initiative is a commitment to using regenerated nylon in all of its products, which has a significantly lower environmental impact than virgin nylon. Prada has taken this commitment even further by converting all of its production of virgin nylon to regenerated nylon. This move is not only a nod to the brand’s heritage, but also a symbol of its renewed DNA and commitment to responsible practices. By adopting innovative and eco-friendly materials, Prada is proving that fashion and sustainability can coexist.

IWC

Luxury watch brands are also joining the sustainability movement, with companies like Breitling and IWC leading the way. These brands are making use of recycled materials in their watch cases and straps while also adopting energy-efficient manufacturing processes to minimize their carbon footprint. By incorporating eco-friendly materials and practices, luxury watch brands are showing that they can combine style and sophistication with a commitment to sustainability. As

The great thing about the rise of sustainable luxury is that it’s driven by consumer demand, with more and more people seeking out brands that prioritize environmental and social responsibility.

From regenerated nylon to brand new Prada bag - what’s not to like?

Sustainability on a micro-level? It all counts.

Mercedes-Benz

Mercedes-Benz has set a goal to become carbonneutral by 2039. The company has introduced a range of hybrid and electric vehicles, including the EQS electric luxury sedan, a green car that prioritizes sustainability and efficiency. It is an all-electric vehicle that produces zero emissions while driving and is equipped with a high-capacity battery that can provide up to 435 miles of driving range on a single charge.

The car features recycled and renewable materials, such as recycled plastics, natural wood, and plantbased leather. The EQS uses regenerative braking technology to recover energy when braking, which helps to extend the driving range of the car and reduce overall energy consumption.

L’Occitane

The beauty industry is embracing sustainability too, with companies like L’Occitane en Provence leading the charge. L’Occitane is committed to using sustainable ingredients and packaging in its products and has implemented several initiatives to reduce its environmental impact. These include using refillable packaging, sourcing ingredients from sustainable sources, and minimizing waste in its production processes. In addition, the company supports local communities through fair trade practices, working with farmers and producers to ensure that they receive fair compensation for their products. Through its focus on sustainability and ethical practices, L’Occitane is demonstrating that beauty and environmental responsibility can go hand in hand. By inspiring others in the industry to follow suit, L’Occitane is driving positive change and helping to build a greener, more sustainable future.

What these brands prove is that sustainable luxury is not just a passing trend, but a necessary shift towards a more responsible and conscious way of doing business. As consumers become increasingly aware of the environmental impact of their choices, brands are stepping up to meet these expectations and set a new standard for the entire luxury industry.

The rise of sustainable luxury is a positive development for both consumers and the planet, and we can expect to see more and more luxury brands adopt eco-friendly and ethical practices in the years to come.

Even the LED lights on the stage are 100% sustainable, apparently.

Sustainability, as grown by Mother Earth herself.

MAKING GOOD PEOPLE

At Walden International School, we make good people knowing that from goodness arises greatness. Our unique focus on wellness fosters respect and harmony for self and others while empowering students to imagine, explore and achieve a peaceful, sustainable future.

Starting at $9,311.20 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

PORTSIDE: 4 BEDS, 3 BATHS – LAKE MUSKOKA

Starting at $11,639.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $11,639.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

DRAGONFLY HILL: 4 BEDS , 4 BATHS – MUSKOKA RIVER

CUNNINGTON RETREAT: 3 BEDS, 3 BATHS – LAKE OF BAYS

Starting at $16,294.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $16,294.60 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

ROSSEAU SUNSET: 4 BEDS, 3 BATHS – LAKE ROSSEAU

Starting at $16,294.60 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $16,876.55 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

MUSKOKA’S DREAMCATCHER: 4 BEDS, 3 BATHS – LAKE MUSKOKA

GREENWOOD COTTAGE: 4 BEDS, 2.5 BATHS – LAKE MUSKOKA

charges for bookings between July 1 and August 31, 2023.

Starting at $17,458.50 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

EDGEWATER CHALET: 5 BEDS, 3+1 BATHS – SILVER LAKE

Starting at $18,622.40 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $18,622.40 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

HEAVENLY HAVEN: 5 BEDS, 3 BATHS – LAKE ROSSEAU

WHITESIDE ESCAPE: 6 BEDS, 2+1 BATHS – LAKE MUSKOKA

Starting at $19,786.30 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $22,696.05 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

BEL AIR OF MUSKOKA: 8 BEDS, 6 BATHS – LAKE OF BAYS

ROCKLEA LODGE: 5 BEDS, 4 BATHS – PARRY SOUND

Starting at $23,278.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $23,278.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

EXUMA BAHAMAS INTERNATIONAL: 5 BEDS, 5 BATHS – BAHAMAS

BRIGHTER DAYS: 5 BEDS, 5 BATHS – LAKE ROSSEAU

Starting at $23,278.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $23,278.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

LILYPAD COVE: 5 BEDS, 4 BATHS – LAKE MUSKOKA

TRADING BAY GETAWAY: 4 BEDS, 6 BATHS – LAKE OF BAYS

charges for bookings between July 1 and August 31, 2023.

Starting at $30,261.40 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

CORNERSTONE: 5 BEDS, 4 BATHS – LAKE ROSSEAU

Starting at $37,244.80 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $37,244.80 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

LODGE AT PORTAGE POINT: 5 BEDS, 5+2 BATHS – LAKE MUSKOKA

Starting at $52,375.50 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $52,375.50 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

BEACHWOOD: 6 BEDS, 7 BATHS – LAKE ROSSEAU

Starting at $52,375.50 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

Starting at $58,195.00 for one week. Includes all fees, taxes and other charges for bookings between July 1 and August 31, 2023.

IDYLWOOD: 7 BEDS, 7 BATHS – LAKE MUSKOKA

SUNSET BEACH: 5 BEDS, 5 BATHS – GEORGIAN BAY

WHAT'S DRIVING

Wa t erfront Prices?

Here's An Inside Look | By Steve Haddock

So you’re interested in waterfront property, eh? Well, join the crowd. During the last few years, we’ve experienced an unprecedented rise in the cost of waterfront properties, as buyers have flocked to escape big cities. And, of course, the ability to work remotely greatly incentivized and commodified rural properties. This market – and the real estate market in general – was firing on all cylinders up until April 2022, when the party seemed to end. A rapid rise in interest rates caused many buyers to pause to see how it would affect the market.

Will this be the case going forward? Well, let’s have a closer look and see when the best time is for you to enter the market. Sales volumes were down significantly during the last year, as were listings, and while prices were down, they hadn’t dropped precipitously.

So what is going on?

Rising interest rates are expected to stabilize early in 2023, with inflation coming down and putting rate increases off the table. TD expects both sales and average home prices to post gains this year once the economic picture clears, with prices expected to rise by 3.9% and sales growing 18.9%, on average, nationally.

The economy should also be growing again as high immigration levels fuel population growth, juicing demand for homes, which will help sales and lift prices. The challenge for

you in your search for the perfect home away from home is the lack of waterfront property on the market, especially quality waterfront. With up to 500,000 new immigrants to Canada, many lured by Toronto’s diversity and opportunity over the past year, the number of buyers in the market has grown. While many of them have to meet rigid financial qualifications, it should be noted that the recent ban on foreign buyers purchasing GTA properties does not include recreational properties. Additionally, increased wages and rising material costs have led to significant increases in construction budgets for lake houses, which has only helped justify the current cost of the properties.

Many buyers in the luxury waterfront segment are not necessarily interest rate-sensitive. However, many of these same buyers have sat on the sidelines, hopeful that prices will drop, which drastically slowed sales. Furthermore, sellers in this unique market don’t need to sell, which contributes to the shortage of inventory – which is propping up prices.

So should you get in now? Buyers who pull the trigger in the near future are far more likely to get a reasonable deal, and will avoid having to compete once the market stabilizes and rates start to go lower. With such a significant rise in prices during the last few years, many buyers are afraid of paying too much – and who can

blame them? But keep in mind that demographic trends are a tailwind for vacation properties.

Population growth, the lack of available waterfront, the drop in construction, the cost of labour and materials, a shift in flexible work locations, and the fact that a large percentage of affluent GTA buyers strive to own waterfront property, are all factors. A recent poll found that 3.2 million Baby Boomers are looking to move in the next five years, and 56% of them want to move to a recreational or rural property. It’s a trend that started in the mid-2010s due to rapid appreciation in cities.

Additionally, another poll indicates that 75% of Millennials strive to own a waterfront property in the not-too-distant future. So a lot of Millennials, a lot of Boomers, and not a lot of waterfront property all continue to challenge your ability to find waterfront property. At this moment, we are not seeing a lot of inventory coming on to the spring market, which will continue to mean a constrained market that should prop up prices.

If you see something that, for the most part, suits your family’s desires, then consider this: we can’t create additional waterfront here in Muskoka. We have low inventory and high demand for the prestige and fulfillment behind the Muskoka waterfront cottage dream.

Unless you’re willing to pay a premium and have an extra five to ten years to wait for a cottage that checks an extra box or two, then I suggest you jump at what you see!

I always like to say,

Life is short; buy a cottage.

Buyers who pull the trigger in the near future are far more likely to get a reasonable deal, and will avoid having to compete once the market stabilizes and rates start to go lower.

REIMAGINE YOUR COTTAGE

TO FIT YOUR GROWING FAMILY'S NEEDS

When you first purchase a cottage, it may seem more than big enough; however, with children, friends, pets and grandchildren come dreams of having more space and storage. Below are some tips from Cassis Design Studio to make the most out of your 1,600 square feet of space and create a comfortable and functional home for your growing family.

Replace existing double window with sliding doors out to the deck.

Replace the existing entry door with a window and extend kitchen storage under the window.

Stack the washer and dryer to allow for additional counter, hanging and storage space.

Larger kitchen island seats up to 8 and added sink for additional food prepping.

Replace dining table with a larger extension table allowing for additional seating. Include armchairs that can have a dual purpose as head dining and substantial enough to add to living for additional seating.

Relocate the fireplace to centre on the TV wall; add built in bench and storage shelves on either side.

Replace the existing queen bed with a king bed.

Replace existing queen bed with 2 sets of queen over queen custom built-in bunk beds. (Now sleeps up to 4 adults or 8 children).

PORCH

FOYER

PRIMARY CLOSET

REIMAGINE

If you’re looking for more space, consider multifunctional furniture that can accommodate multiple tasks and be easily moved. Here are some excellent products to consider.

The Heston Swivel Chairs allow you to stay connected no matter if conversations are happening in the kitchen, dining room, or living room.

Custom Queen

Over Queen Bunk Beds are a great way to maximize sleeping space, and the design can be tailored to fit the needs of your family.

The Eshana Pouf adds a soft accent to a room, offering extra seating or casual relaxation. It can be easily transported in and out of a seating group and stored under a console table when not in use.

The Larkin Nesting Tables require only a small footprint and are versatile and easy to move around.

The Forrest Coffee Ottoman is perfect when you’re short on space. This flexible piece can be used as a coffee table, extra seating, or a footstool for complete relaxation.

Realistic 3D Rendering

“Cassis Design Studio helped make my home work for my growing family. I was impressed when the team walked through my home and asked how we use the space. They designed a layout that fit our lifestyle and included our input every step of the way.”

YOUR COTTAGE

TO FIT YOUR GROWING FAMILY'S NEEDS

The Breve Dining Chair is an ideal multifunctional choice; it can function as a head dining chair or can be used in the living room for overflow seating.

customizable design with a peninsula that optimizes seating for five-plus and a chaise for lounging or sleeping.

Entertainment wall designed and illustrated with 3D renderings provided by Cassis Design Studio.

The Arrow Extension Dining Table is the perfect combination of modern and Scandinavian style with customizable sizes ranging from 8 feet standard to 10 feet fully extended for larger groups.

Cassis Design Studio offers complete design services for all project sizes from concepts and renderings to furniture. For inquiries, please contact info@cassisdesignstudio.com.

BIG FISH, SMALL LAKE

THE JOY BEYOND THE BIG THREE

By Sarah Pountney

I’ve spent a lot of time in Muskoka – as a resident, a realtor, and as a witness to its splendor – and I tend to hear about the same lakes and hotspots for buying, for visiting, and for admiring that you do. It’s impossible to deny the pull of the Big Three: Lakes Muskoka, Rosseau and Joseph. They are undeniably majestic, and a dream spot for any prospective cottager.

But Muskoka, boasting over 80 lakes, is more than just its three biggest ones. And if you’re looking

to get into the market, then considering some of the lesser known – but hardly lesser – lakes offers the opportunity for a lower price point than the Big Three, while still meeting your cottage wish list: modern design, incredible boating, swimming, fishing, and magnificent views, while offering you a property investment that holds its value.

While the smaller lakes may not have the cachet of their larger and more celebrated counterparts, they are still some of the most beautiful lakes

in the world, and they’re all places you and your family will immediately fall in love with. Plus, they’re still close to all the Muskoka lifestyle and amenities that make the region the most desirable second-property market in the country. Worldclass golf and restaurants, exciting nightlife, bespoke boutiques, delectable bakeries and farm-fresh produce aren’t only found next to Muskoka, Rosseau and Joseph.

In fact, there are some incredible advantages to your decision to be

adventurous and step outside the Big Three in your cottage search! Some of the smaller lakes offer more affordability, more privacy, and more variety than what’s available elsewhere. And when you’re not using your cottage, your offBig Three property can fill and open up space in the rental marketplace, where competitively priced accommodations are in great demand.

Another great advantage to smaller lake properties is that they offer the kind of remote, away from the city, rural feel that first attracted cottagers to the region. While you may love the excitement of a busy lake bustling with Jet-skis and wakeboarders, long weekend parties, and lively late nights, smaller lakes tend to promise less through traffic and quieter waterways. You can step back in time to a Muskoka of the past, and bask in the luxury of the woods!

OVER 80 LAKES,

MUSKOKA, BOASTING

IS MORE THAN JUST ITS 3 BIGGEST ONES.

WITH BIG HEARTS

I’ve seen your “must-have” lists for your new dream cottage. You’re looking for a four-bedroom, three-bath, with contemporary construction and design, modern amenities, and a southwestern exposure. But does your budget match your desires? When you work with a seasoned realtor like Cayman Marshall, we can show you smaller lakes with big hearts that fit both your dreams and your chequebook. An open mind provides the potential to see more properties on smaller lakes, where your dollar can go further.

The reality is that Muskoka is not getting any bigger, but the opportunity exists for you to join the community on one of the smaller lakes. Because at the end

of the day, what are you looking for? Luxury? Rural beauty? A home away from home? Convenient access to amenities? The Muskoka life? All of these things are readily available, just adjacent to the spots you’ve had your mind set on. And trust me, these smaller lakes are small only in size, not in what they offer the next phase of your cottage living!

The next time you head up to your friends’ or family’s cottage on the Big Three, I want you to think about this: What do you remember most from your visit? What were your impressions of the property?

The lake? The community? Did you stare out at the sunset and admire how big the lake was? Did you marvel at how many cottages bordered the shoreline? Did you delight in the innumerable boaters populating a Saturday afternoon? Or do you recall the beauty of the quiet, birds chirping you awake, the rustle of a doe in the woods, the way the sun skipped across the bay as it rose, a distant chord travelling from another shore’s campfire? What you’re looking for isn’t grandeur, but rather comfort and splendor. And in small packages come wonderful lakeside homes.

WE CAN SHOW YOU SMALLER LAKES

THAT FIT BOTH YOUR DREAMS AND YOUR CHEQUEBOOK.

Sarah Pountney

SPRING IS IN THE AIR

IT’S FINALLY TIME TO ENJOY THE CRISP FRESH AIR ON THE PATIO.

After the winter we’ve just had, you deserve to do it in style. As you dust off the winter blues and open up the patio doors, let Southern Living Design help make your summer dreams a reality. With our new season stock arriving fast, we can help inspire everyone who stops by our showrooms, whether it’s your deck, front porch, or balcony, we offer stylish comfortable furniture for dining, entertaining, chatting, or relaxing. Come visit us to see our new arrivals from Gloster and other quality-made brands that will have you relaxed, soaking up the sun all summer long.

Whe re there i s a Second Home...

there are Watercraft and Recreational Vehicles

WATERCRAFT: If you own a boat you may need a separate boat or marine policy if the boat exceeds a stated size, value and power restrictions on your homeowner’s policy. Boat policies typically include coverage for the personal liability of the owner.

PROTECTION FOR EVERY TERRAIN: Whether you snowmobile through covered fields or venture out into the backwoods’ trails on your ATV, quad, or UTV… wherever you are at play, we have your ride covered.

INSURING A SECOND HOME

If you’re looking to insure a second home such as a cottage or vacation home, your insurance needs are unique. Did you know that you can get insurance for your second home under your primary home insurance policy?

PROTECTING YOUR HOME AWAY FROM HOME

At a minimum, your lender will require that you carry insurance to protect your property against damage from theft, fire, flooding and windstorms. It’s also a good idea to add liability insurance—which covers you and members of your household for accidental injuries to your visitors. For an extra layer of protection, a personal umbrella liability policy extends your liability coverage for properties named in the policy.

DWELLING FIRE INSURANCE

Since most homeowner policies require occupancy as a condition of insurance, the fact that you visit infrequently may preclude you from obtaining full homeowners coverage. Dwelling fire insurance is an alternate coverage option utilized in insuring residential rental or non-owner occupancy property, including vacant property.

The policy offers coverage for a home and other structures (e.g., detached sheds or garages) for perils named in the policy. For more coverage, consider adding personal property protection and liability

PLANNING ON RENTING YOUR SECOND HOME OR USING IT AS AN AIRBNB?

You will have little control over the physical damage that can occur. To mitigate risk, tenant-occupied dwelling insurance will cover costs incurred by damage, including fire, storms, burglary and vandalism. It doesn’t cover your tenant’s personal property.

can advise you on the best coverage options and find a policy that works for you, specifically designed for you. We’re flexible... we’re ready to talk when you are including virtual meetings and texts.

130 FT. FRONTAGE, 0.47 ACRES – BIGWIND LAKE

$559,000

LOCATION, SOUTH WEST EXPOSURE, 7 ACRES, 10 MINUTES TO HUNTSVILLE – ROBINSON LAKE

$699,900

COTTAGE PACKAGE, 3 BEDS, 1 BATH – MORRISON LAKE

$795,000

CUSTOM HOME ACROSS FROM LAKE SIMCOE, 2,596 SQ.FT., 3+ BEDS, 5 BATHS, VAULTED CEILINGS – BRECHIN $1,075,000

1,100 FT. FRONTAGE, 1.46 ACRES, 3 BEDS, 1 BATH – GEORGIAN BAY

$1,595,000

A TURN-KEY PROPERTY WITH 93 ACRES, 2 BEDS, 1 BATH, AND PLENTY INVESTMENT OPPORTUNITY – BONFIELD

INSPIRED GIRLS. EMPOWERED WOMEN.

SMLS is a place where young women are empowered to challenge and transform the world. We support each student’s interests, talents, learning needs and strengths, and our worldclass facility and Signature Programs equip her to achieve excellence in whatever path she chooses.

Learn More

6 ACRES, 2,200 SQ.FT., 3 BEDS, 3 BATHS – GORDONIER LAKE $1,695,000

SANDY SHORELINE, QUIET BAY, 3 BEDS, 2 BATHS – LAKE COUCHICHING $1,799,000

Cayman Marshall

300 FT. FRONTAGE, 3.6 ACRES, SOUTH WEST EXPOSURE, 4 BEDS, 3 BATHS – LAKE OF BAYS

3,729 SQ.FT., 8 BEDS, 5 BATHS, SANDY BEACH – MUSKOKA RIVER $2,545,000

200 FT. FRONTAGE, 1 ACRE, 950 SQ.FT., 3 BEDS, 1 BATH – LAKE JOSEPH $2,999,000

152 FT. FRONTAGE, 1,300 SQ.FT., 3 BEDS, 2 BATHS – LAKE OF BAYS $2,890,000

ULTIMATE LOCATION, 1,836 SQ.FT., 3 BEDS, 2 BATHS – LAKE ROSSEAU $3,295,000 65 SEARCHMUSKOKAREALESTATE.COM Cayman Marshall International Realty Inc.,

Brokerage

2,790 SQ.FT., WEST EXPOSURE, 4 BEDS, 3 BATHS – LAKE ROSSEAU

190 FT. FRONTAGE, 3,121 SQ.FT., WEST EXPOSURE, 4 BEDS, 3.5 BATHS – LAKE OF BAYS $3,695,000

Marshall

TAKE YOUR BREATH AWAY, 119 ACRES, 11,500 SQ.FT., 9 BEDS, 6 BATHS – GRAVENHURST $4,390,000

3,500 SQ.FT., 4 BEDS, 5 BATHS, 2 GARAGES, BOATHOUSE AND MORE – LAKE OF BAYS $4,987,000

LAKE OF BAYS: $2,595,000

MUSKOKA LAKES: $2,790,000

LAKE MUSKOKA: $2,895,000

LAKE MUSKOKA: $3,100,000

FAIRY LAKE: $3,100,000

LAKE OF BAYS: $3,195,000

PUSLINCH LAKE: $3,695,000

$4,485,000

$4,740,000

$4,900,000

$5,750,000

LAKE ROSSEAU:

LAKE MUSKOKA:

LAKE JOSEPH:

KENNISIS LAKE:

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SUPERB WATERFRONT PROPERTY, MULTIPLE EXPOSURES, 670 FT. FRONTAGE, 4 ACRES, 2,500 SQ.FT., 2 BEDS, 2 BATHS – LAKE OF BAYS

447 FT. FRONTAGE, 32.7 ACRES, 15,000 SQ.FT., 15 BEDS, 16 BATHS – WHITESTONE LAKE $6,800,000

460 FT. FRONTAGE, 1.56 ACRES, 4,680 SQ.FT., 6 BEDS, 4 BATHS – LAKE MUSKOKA

310 FT. FRONTAGE, 5,000 SQ.FT., 7 BEDS, 5+2 BATHS – LAKE JOSEPH $12,900,000

HIDDEN GEM, 1,669 FT. FRONTAGE, 56 ACRES, WEST EXPOSURE – SPARROW LAKE $9,999,000

444.5 FT. FRONTAGE, 4.69 ACRES, 5,812 SQ.FT., 5 BEDS, 4+ BATHS – LAKE JOSEPH

380 FT. FRONTAGE, 12,000 SQ.FT., 17 BEDS, 14+4 BATHS, ALSO WITH COMMERCIAL ZONING – LAKE JOSEPH $16,495,000

STATE OF THE ART NEW BUILD, 300 FT. FRONTAGE, 6 ACRES, 7,490 SQ.FT., 6+3 BEDS, 7+1 BATHS – LAKE JOSEPH $18,900,000

470 FT. FRONTAGE, 6.22 ACRES, 9,000 SQ.FT., 5 BEDS, 8 BATHS – LAKE JOSEPH CONTACT BROKERAGE

PRICE

Get in the KNOW!

Most brokerages advise you to put your property into the Multiple Listing Service (MLS) system, in order to get it in front of the greatest number of prospective buyers possible. But when it comes to Muskoka property – especially in the current market – that may not be the best, or even most desirable, route for you.

Cayman Marshall has a better way to market your property, which not only ensures that only serious, wellqualified buyers view your property, but allows you to maintain your privacy and avoid the stress and hustle of listing with MLS.

With a Cayman Marshall exclusive listing, your property will only be visible to members of our proprietary database. Personal viewing appointments are only scheduled after our agents have taken prospective buyers through a careful pre-screening process.

Our system works equally well for buyers. Rather than enduring the “feeding frenzy,” panic-bidding and sometimes, disappointment that accompanies desirable MLS properties, you have the assurance of knowing the property is only being seen by serious, well-qualified prospects like you, and managed exclusively through Cayman Marshall’s offices.

The success of our system speaks for itself: since last August, we’ve sold well over $133 million in exclusive sales alone. Allow us to show you the better way to sell your Muskoka property!

MORE EXCLUSIVELY SOLD PROPERTIES WITH CAYMAN MARSHALL:

LAKEMUSKOKA LISTED AT$7,995,000

LAKEJOSEPH LISTED AT$6,995,000

• LAKE JOSEPH LISTED AT $13,995,000 1,000 FT. FRONTAGE SW EXPOSURE

• LAKE OF BAYS LISTED AT $7,995,000 800 FT. FRONTAGE

• LAKE MUSKOKA LISTED AT $6,995,000

• LAKE JOSEPH LISTED AT $6,995,000 59 ACRES

• LAKE ROSSEAU LISTED AT $5,500,000

• LAKE JOSEPH LISTED AT $5,490,000

• LAKE MUSKOKA LISTED AT $5,200,000

• LAKE MUSKOKA LISTED AT $3,980,000

• LAKE ROSSEAU LISTED AT $3,795,000

• LAKE ROSSEAU LISTED AT $2,995,000

• LAKE ROSSEAU LISTED AT $1,800,000

• 11 LOTS IN HUNTSVILLE LISTED AT $1,000,000+

• NEW BUILD SOLD ON LAKE JOSEPH

SINCE LAST AUGUST, WE’VE SOLD WELL OVER $133 MILLION IN EXCLUSIVE SALES ALONE.

Connect with a Cayman Marshall Agent to stay completely in the KNOW of our listings!

LAKEMUSKOKALISTED AT $6,995,000

TEN

WARNING SIGNS

YOU MIGHT BE WORKING WITH THE WRONG AGENT

By Todd Adair

AN OUT-OFTOWN AGENT

A local agent who knows the area where you are buying (or selling) has a unique advantage over the outof-towner, especially when it comes to country properties. They’re intimately familiar with the area, and can tip you off about a seemingly quiet road (or lake channel) that clogs with traffic at rush hour, or where there’s great shopping nearby. The right agent will have that information at their fingertips.

A FISH OUT OF WATER

By the same token, an agent who may be an expert at selling condos in Toronto has no business trying to sell a cottage in Muskoka. A Muskoka specialist will be familiar with how to work within the idiosyncrasies of the area, including local bylaws, “riparian rights,” hidden weaknesses in the construction or condition of the house, and other nuances that an out-of-towner won’t. You want someone working for you who knows the product. When we see an out-oftown agent rolling in with a buyer in Muskoka, we hold our breath, just waiting for the negligence that’s about to ensue. What’s worse, many of these errors won’t be picked up until the client goes to try and sell this property down the road. The list is long in almost every specialty of real estate – don’t kid yourself, it’s complex.

I’d like to offer some important ways of navigating how to choose a realtor that’s right for you. So, in the style of David Letterman’s Top Ten Lists, I’ve put together the Top 10 Warning Signs You Might Be Working With The Wrong Agent.

LACKING ABILITY TO CONDUCT A MARKET APPRAISAL

Setting the price of a property is a complicated and technical task that’s a necessary evil in this profession. Ask your realtor to explain exactly how they arrived at the selling price for your property because, make no mistake, when the negotiations begin they’ll have to look the buyer in the eye and justify your price. If they can’t convince you, how can they convince others?

A LACK OF RESOURCES

You are totally dependent on the agent to have the infrastructure to facilitate a sale, but almost always, I’ve found a single agent or a small team has fewer resources. With no support or emotional infrastructure behind them, the chances of being able to offer added value are reduced. Even if they are affiliated with a big-name broker, that’s not always an indication that they have big-name support behind them.

TOO MUCH EXPERIENCE

I almost never hire experienced agents. I’ve found that many of them are just looking for the next hot lead, and won’t do the extra work required to close a complicated deal. They can be too easily dragged into the gamesmanship plaguing our business, and skip the handholding most clients need that won’t earn extra commission, but makes a world of difference to the client. I’d rather hire someone who shows that they really care about their clients, not just landing the big deal.

A SMOKEAND-MIRRORS GAME PLAN

Selling a property is a complicated transaction. Before you hire an agent, interview several and have them explain in detail how they plan to sell your home. Do they offer anything special? Do they have a comprehensive and creative marketing plan that brings your home in front of as many of the right demographic of buyers as possible? Or is it just basically pretty pictures, staging, and MLS?

LACKING IN TECHNOLOGY

Studies have shown that 96% of all buyers find properties initially from the web. So how does your agent fare in the high-tech game? Do they have a website (and is it attractive and easy to navigate)? Do they have a good supply of listings, especially homes in your price range? Hiring an agent is a job interview, so don’t be afraid to ask the tough questions and don’t accept loose answers about their technology. Ask questions like: What do you have that others don’t? What does your marketing bring to me specifically? Can you show me real stats to support your big claims?

THEY LIVE & DIE BY MLS

ALONE

I consider MLS a supplement to a larger marketing plan. Yet far too many agents make it the central basis of their marketing plan. That’s not good enough in today’s competitive market.

Single agents and small teams are starting to realize they are at a huge disadvantage by not having additional marketing services beyond MLS, so they have started offering what they call an “exclusive listing.” Make sure you ask the agent what precisely “exclusive listing” means: It often amounts to little more than spam-emailing every agent on their board with the listing… not very exclusive! You might have been better off to just go on ML.S in the first place.

THEY CAN’T STOP TALKING PRICE

Beware of the “suck and blow” or “buy the listing” technique. Agents who have very little to offer other than price and MLS often come to the interview with an inflated price, and will play off the ego of the homeowner by telling them that their home is worth significantly more than it really is. Then, shortly after getting the job, suddenly “the market has changed,” or “things are slowing down and we really need to reduce the price.”

If an agent spends most of their time discussing price, that’s likely their whole game plan. Who are they working for: you, or themselves?

MOST OF THEIR ADVERTISING IS THEIR OWN FACE!

I’m going to have a little fun with this one, but make no mistake: my number-one point illustrates what’s wrong with this industry in a funny way.

I’ll start by saying I wonder who the first agent was who plastered their own face all over their signs, pictures and marketing. What was their rationale? It’s one of those examples of unsophisticated marketing that kinda just stuck for some reason. Just like people stopped selling vacuum cleaners door to door in a three-piece suit 20 years ago, I know this practice will die once marketing and advertising catches up with modern-day business minds.

Any competent marketing firm has a checklist of rules when running an ad, with points like: “What is our message?” or “What is the clear call for action on this ad?”

So, what’s the message when you post a glamour shot of yourself followed by your phone number?

“I’m beautiful?" “Sexy?“ Or “(you fill in the blank)?” It's entertaining just going through all the possible message/call for action scenarios, but the most important take-home message is “Call me.”

Does this person know and understand what a real marketing effort is? Is this person a sophisticated business mind that can create effective advertising for your most valuable asset? Are they working for you, or themselves? Or are they simply doing what every other agent has done before – without question – because that’s the current standard in the industry?

Of all the points I’ve given here, this last one illustrates better than any other what I’ve been saying all along: the traditional real estate model is broken.

The Cortile Phenomena

INSIDE VILLA CORTILE'S REVOLUTIONARY SPLENDOR

In the bustling metropolis of Toronto, there's a remarkable residential design that everyone seems to be talking about, and it’s called Villa Cortile: a Canadian home completed in 2019 that has set a new standard for combining modern and traditional design inspired by Italian architecture. Designed by Audax, a premier architecture company in Toronto, Villa Cortile is a stunning example of the firm’s commitment to quality workmanship, attention to detail and enduring style.

Audax's principal architect, Gianpiero Pugliese, creatively applied the company's core Human Architecture philosophy to chic Italian-inspired design, resulting in a seamless relationship between indoor and outdoor living, a true hallmark of modern architecture. The exterior of Villa Cortile features a harmonious blend of modern and traditional design, with white-washed brick and elegant Hope Bay limestone that create a refined texture on the façade, creating timeless character.

The design of Villa Cortile is inspired by traditional Italian architecture, with an entryway through a gracious stone archway that serves as a recurring design element throughout the entire home.

The living, dining, and kitchen areas are centred on the exterior courtyard, the design of which was inspired by the traditional neighbourhood courtyards that are so common in Italy. The open-concept living and dining areas of Villa Cortile peer into the exterior courtyard and are flooded with natural light, providing an ideal space for entertaining and lounging (or perhaps a nice little afternoon nap.)

The interior of Villa Cortile is equally impressive, showcasing a harmonious fusion of modern and traditional designs. The interior materials and finishes used in the project create a warm and inviting environment that is both modern and timeless. The ground floor features an open plan sitting area, a Vita Grey marble- and brass-clad fireplace, his-and-hers kitchens equipped with state-of-the-art appliances, and a formal dining room pavilion.

The master kitchen and pantry contain a bar and ample storage, while the indoor/outdoor kitchen features a wood-fired pizza oven, flat-top grill, and fry station.

The seamless relationship between indoor and outdoor living is emphasized by the addition of an extra ground-floor kitchen with panoramic folding doors that open up to the terrace, allowing for all-season use. The backyard hardscape is also designed to align harmoniously with the exterior columns and doorways, creating a sense of balance and tranquility.

The master suite is a perfect example of the luxurious and elegant design of the home, containing an Arabescatto marble three-piece bath and his-and-hers walk-in closets, as well as a sitting area and enclosed terrace. The unparalleled attention to detail and quality of workmanship in Villa Cortile is a testament to the high-caliber interior design produced at the Audax atelier.

Villa Cortile's unique features and philosophy behind the design make it an exceptional piece of architecture that has captured the attention of the real estate industry and design enthusiasts alike. The shared vision of Audax's interior design and architecture teams really is masterfully executed, resulting in a stunning, Italian-chic-inspired home in which modernism and traditionalism form a beautiful symbiosis.

Gianpiero Pugliese says about the project, "Our philosophy of Human Architecture is about designing spaces that are responsive to human needs and emotions, and that is what we have achieved with Villa Cortile. We wanted to create a home that not only looked beautiful, but was also functional and practical for everyday living."

With its warm and inviting interior, Villa Cortile is a perfect example of the harmonious fusion of modern and traditional design. The use of white Appennino marble, chevron white oak flooring, walnut accents, white Ceasarstone, and brushed

We wanted to create a home that not only looked beautiful, but was also functional and practical for everyday living.

A TRUE MASTERPIECE OF DESIGN

brass finishes creates an elegant and timeless atmosphere that is both modern and chic. The attention to detail is evident throughout the home, from the custom plasterwork on the dining room ceiling to the smoked oak Bardolino flooring in the formal dining room.

The exterior of Villa Cortile is equally impressive, showcasing a harmonious blend of modern and traditional design elements that create a refined texture on the façade. The white-washed brick and elegant Hope Bay limestone are balanced perfectly to achieve a sense of balance and tranquility, while the entryway through a gracious stone archway is a recurrent design element throughout the home.

The open-concept living and dining areas of Villa Cortile provide an ideal, fluid space for entertaining or lounging, while the additional ground-floor kitchen with panoramic folding doors that open up to the terrace allows for all-season use. The backyard hardscape centres on a grid design that harmoniously aligns with the exterior columns and doorways, creating a sense of balance and harmony throughout the home.

Villa Cortile is a true masterpiece of design, showcasing the power of architecture to create spaces that are both functional and beautiful. Audax's commitment to quality workmanship and attention to detail is evident throughout the home, resulting in

a space that is both luxurious and practical for everyday living. Villa Cortile is a true inspiration for anyone looking to create a space that is both beautiful and functional, showcasing the power of architecture to transform our lives in meaningful and profound ways.

With Villa Cortile, you'll never have to choose between luxury and practicality again. Just make sure you don't accidentally nap through your dinner party in the open-concept living and dining areas.

“Non c'è posto come casa,” as they say in Italy – there's no place like home!

CAYMAN MARSHALL ADVANTAGE

When we opened the doors of Cayman Marshall International Realty Inc. as a small boutique brokerage firm to serve the Muskoka real estate market in 2012, we did so with the intention of redefining the level of service that clients could expect from our real estate professionals. Since then, we have grown into an impressive team of top-producing realtors and brokers, committed to ensuring our clients receive the highest level of service when buying or selling property in one of Canada’s most sought-after luxury destinations.

We at Cayman Marshall have been entrusted with the most prestigious waterfront properties in Muskoka. As leaders in luxury and waterfront real estate, we have had record sales on many of Muskoka’s finest lakes. With sales now surpassing the multi-billion-dollar mark, we’ve secured our position as a leader in luxury real estate. We also offer a complete selection of luxury cottage rental properties.

We have offices in Port Carling, Toronto, and our all-new location in Huntsville, which also serves the Lake of Bays area. Our in-house IT professionals have developed proprietary online tools and software, interactive and intuitive websites, lifestyle tours, stunning photography and an astonishing network of over 400 local and international referral partners, to ensure our clients’ listings get the exposure they need to attract the most discerning local and international buyers.

We currently print eight issues of our Cayman Marshall magazine per year, with an annual distribution of 250,000. Each magazine is delivered to the front door of homes and cottages of high-net-worth clientele throughout Ontario.

We are proud to mention that the Cayman Marshall Port Carling brokerage was voted by a panel of international

judges to be the “Best Real Estate Agency in Canada,” two years in a row – a title that we cherish! Cayman Marshall was also named one of “Canada’s Fastest Growing Companies” by Maclean’s magazine for three years (2018, 2019 & 2022). We have also been named one of Canada’s fastest growing companies by the Globe and Mail. We expect to keep our title as the disrupter in luxury real estate.

Founded on the principles of teamwork, service and value, Cayman Marshall is the best advantage for buyers and sellers alike in Ontario. If you’re looking for a real estate solution that’s undeniably different, please reach out to myself or one of my teammates and start experiencing the advantage!

“Become so skilled, so vigilant, so flat-out fantastic at what you do that your talent cannot be dismissed.” – Oprah Winfrey

Todd Adair

The Cayman Marshall team celebrating 2018 sales in Montego Bay Jamaica.

Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■

Jeff entered into real estate in 2008 facing a down market and a recession. Overcoming the odds, Jeff has now become a “top producer” in his industry. Working and living in Muskoka comes with a deep appreciation; it is this appreciation that Jeff portrays to his clients every day.

Kristin and her family enjoy calling Muskoka home. In 2015 Kristin began her career with Cayman Marshall and has been lucky to work alongside some of the most talented agents in the business. During her spare time you can find Kristin and her family experiencing all the outdoor activities that Muskoka has to offer.

Ray has been enjoying Muskoka for the past 40+ years and is happy to call it home with his wife Johanna and their two boys. His passion for Muskoka is equally shared with everything real estate and his “this is what I do because I love it” approach.

Sales Representative

Growing up on the lakes gave Joel a passion for water sports and the outdoors. Toronto has been home for the past ten years, but Joel will always feel at home on the Big 3. Whether trading residential or commercial real estate, Joel’s nearly 15 years in the business gives his clients a wealth of knowledge they can depend on. He is best known for helping clients build strong real estate portfolios and finding exceptional spaces to call home.

Sales Representative

With 25 years’ experience in sales and marketing, joining the Cayman Marshall team was a great fit for Michael. His “customer first” dedication to his clients has always resulted in successful long-term relationships. With a passion for boating and water sports, Michael looks forward to enjoying all that the Muskoka Lakes has to offer.

Charlie made the move over 8 years ago to beautiful Muskoka where she spent time growing up on the lake and always wanting to make Muskoka part of her roots and pursue her career. With many years of experience in customer service and relations, Charlie is determined and focused on customers and the team members of Cayman Marshall, making her a great addition and asset to our team.

Meredith was born and raised in Mississauga and spent her summers as a child exploring Muskoka. Meredith developed a love for architecture and design at a young age and was able to turn her passion into a career after completing her education in Interior Design at Ryerson University. With over 5 years of experience in the design industry, Meredith is developing her craft while creating beautiful and timeless interiors.

Mark Payne is new sales representative here at Cayman Marshall. Mark comes to the real estate world after selling an awardwinning marina on Georgian Bay which he owned for 25 plus years. Mark has a passion for customer excellence in which is one of the main things he attitudes his success to. Mark both lives and cottages in the Parry Sound/Pointe au Baril area where he enjoys boating and cottage time with his wife and daughter.

JEFF LIDDLE* Sales Representative

KRISTIN McCREA Office Manager/Personal Assistant to Todd Adair

MEREDITH PARSONS Designer

JOEL ADAIR*

MCNAIR* Licensed Assistant

MARK PAYNE* Sales Representative

father to his two children.

Cayman Marshall International Realty Inc., Brokerage caymanmarshall.com ■ Sales Representative* Broker of Record**

Growing up in Waterloo, Cat was fortunate enough to spend all of her summers at her family cottage on Lake of Bays. Cayman Marshall sought after Cat for her enthusiastic, positive attitude and Cat is now thrilled to be building a career in Sales with the Cayman Marshall Team.

Neil gravitated to the shorelines of Muskoka in 2000 pursuing a passion for watersports. His background as an athlete and affinity for coaching lead to a successful 20-year career in the luxury boat industry, where he was able to gain a deep understanding of the Muskoka cottage lifestyle. “Working with Todd and his team as clients over the years, I knew I had to be part of Cayman Marshall's unique approach and culture.”

STEVE HADDOCK*

of Georgian Bay. Sarah is passionate about travel. She has just returned home from Turks and Caicos Islands where she worked in Private International Banking. With over thirteen years of experience in customer relationship building, she is an excellent addition to the Cayman Marshall Team.

Brand Partnership Executive/Editor

JD is a proud product of Muskoka and joins our team as a commerce grad from uOttawa and its Management Consulting Program. Over a decade of competitive hockey on several teams has equipped JD with grit and sparked a passion for connecting with new people and learning what makes them tick. He is a problem solver, a perpetual learner, and is excited to promote the growth of the Cayman Marshall Magazine.

Kareina spent summers of her childhood at cottages in the Mactier and Nobel Area. She lived in Alberta for a couple years and loved the mountain views but really missed the lakes and maple trees and could not wait to get back to the peace that is Muskoka. She has been an educator for several years and has worked in customer service. Kareina is excited to be a part of the Cayman Marshall team.

Steve is a strong relationship builder, honest and dedicated to Customer Service. This combined with his intimate knowledge of Muskoka lakes and area has made him a consistent top producer. Steve is an avid cyclist and golfer and maintains residences in Toronto and Muskoka and ties to both communities. His mantra and favourite quote is to “get up, dress up, show up, and never give up”.

understanding for Muskoka is what helps her succeed in making the real estate transaction successful and enjoyable for all her clients.

JACKIE WARNER* Sales

Jackie grew up at her cottage in Muskoka and knows the region well. She is a Ryerson business graduate with experience working in media for top ad agencies, City TV, and Much Music. Her creativity and passion for the cottage lifestyle will be apparent when helping to sell your home or find your dream property. Jackie is a mother and a yoga enthusiast and is thrilled to be aligned with the prestigious Cayman Marshall brand.

HEAD OFFICE:

202-97B Joseph St Port Carling, ON P0B 1J0 705-765-5759

BRANCH OFFICE:

20 Main St. W. Huntsville, ON P1H 2C3 705-765-5759

TORONTO OFFICE:

200-99 Yorkville Ave Toronto, ON M5R 3K5 647-696-4733

Representative

Vice President of Sales & Marketing/Sales Representative