Social media marketing module 1, primary sm channels

Primary Social Media Channels

Most Used SM Channels • • • • • • • • • •

Facebook-900M Twitter-310M LinkedIn-255M Pinterest-250M Google Plus-120M Tumblr-110M Instagram-100M Flickr-65M Vine-42M Meetup-40M -ebiz MBA Guide

2

The Big Three • Facebook can be thought of as the “social” home for your business on the Internet. It’s a place people can go to leave a message, browse through business products and photos, or chat with you online.

3

The Big Three • Twitter is meant for people you actually want to communicate with. Twitter has proved its worth in recent years as a platform for breaking news.

4

The Big Three • Linkedin is the largest social media network for business people and professionals but most small business owners still don’t have it on their marketing radar. Business owners are now realizing the value of this site and the opportunities to build relationships and sales leads.

-ymarketingmatters.com

5

Trending Now Pintarest-users create and share the collections of visual bookmarks (boards).

Instagram-an online mobile photo-sharing, video-sharing and social networking Tumbler-a microblogging platform and social networking website Flikr-an image hosting and video hosting website with web site services.

Vine-allows users share videos.

6

Specialized C Google+ (Plus)-an amalgamation of several services we already use.

•“Circles” group your friends together by commonalities •Spark helps you find interesting content like Google Reader, but automatically based on interests •Hangout lets your video chat with people in your circles •Huddles is a group messaging app for people in your circles •Instant photo upload to Google+ with an Android phone •Messaging app for people in your circles Meetup-an online social networking portal which facilitates offline group meetings.

7

8