Selecting the Audience
Who and Where of SM 72% of all internet users are now active on social media • • • •
18-29 year olds have an 89% usage The 30-49 bracket sits at 72% 60% of 50-60 year olds are active on social media In the 65+ bracket, 43% are using social media
Time spent on Facebook per hour spent online by country. • USA citizens 16% • Australian 14% • British 13%.
71% of users access social media from a mobile device. -www.jeffbullas.com, 2014 2
Target Audience Anyone with access to the Internet can have access to Social Media tools. Anyone using Social Media is therefore among a 'target audience'. Thus, anyone with access to the Internet is a potential 'target audience’.
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Target Audience Why this audience? • • • • •
The message The purpose The result The delivery method Social media channels used
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Audience Choice Who do you want to receive your message? •Demographics • Age, income, marital status •Geographic location •Areas of interest •Business to business (B2B) •Business to consumer (B2C)
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Who’s Using What? Facebook users • 65% of users on Facebook are 35 or older (Pingdon) • 60% of users are female; 40% male • 57% of users have completed some sort of college education • 24% have completed either a bachelors or graduate degree • 56% of adults 65 and over use Facebook
A Pew research survey found that 63 percent of male Internet users were actively on Facebook; 70 percent of female Internet users actively use Facebook. -Demand Media, A. Poland
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Who’s Using What? LinkedIn users • 2 new members per second • 187,000 unique visits per month • 40% of users check LinkedIn daily • 13% are millennials (15-34) • 27% of users are in the 30-49 year age bracket • 39 million recent grads are on LinkedIn • 24% of male internet users; 19% of female internet users • 38% of adult, college-educated web users are on LinkedIn compared to only 16% of those with just “some” college education 7
Who’s Using What? Other: • 52% of online adults use social media sites (up from 42% in 2013) • 52% of online adults use two or more social media sites (42% in 2013) • 24% of online adults use Twitter • 26% of online adults use Instagram • 53% of online adults ages 18-29 use Instagram (49% use the site daily) • 28% of online adults use Pinterest • 42% of online women use Pinterest -Pewinternet.org
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Promoting your Site • • • • •
Point people in the right direction Shout it out loud Arm the troops Drop names Showcase your social streams
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Promoting your Site • • • • •
Put others first Make a good first impression Give something away Hold a contest Paid media
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Soliciting Followers and Fans What matters:
•Recency •Relevancy •Regularity •Engagement •Authenticity •Consistency •Being human
•Everyone wants a bigger audience…maybe they should aim for a better audience -slideshare.net/angelinat
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