Social media marketing module 3c, maximizing exposure

Maximizing Exposure

Building the audience Building an audience on social media channels

•Pay for exposure •Choose your platforms wisely •Put Facebook URLs or Twitter handles on business cards and email signatures •Create a community of “insiders” •Avoid the hard sell

2

Building the audience Building an audience on social media channels •Market to humans, not robots •Social media is 24/7 •Try sweepstakes and giveaways to solicit likes, shares •Cross promote with other SM sites •Dedicate appropriate resources for success

3

Expanding connections • • • • • • •

Consider everyone you know a potential connection Know your audience members Engage existing followers Ask people to follow/like your pages or groups Boost LinkedIn profile with advanced search tools Join chats or discussions on topics of interest Join special interest groups to follow recent news and trends in the industry

4

Reducing Work With Hootsuite • Hootsuite is a social media aggregator that allows you to post to multiple social media channels from one website.

Reasons TO use Hootsuite: • Monitor multiple channels (streams) • Completely cross platform • Reduces time and overlap • Reasons NOT TO use Hootsuite: Expensive analytics in pro version Forced to use Owly url shortner Facebook image problems

5

Networking on LI • Don’t blanket connect.

Connect one-to-one or ask connections for introductions • Choose groups you are interested in hearing from • Link to meaningful content • Don’t hog conversations in groups • Provide a detailed description of what you do in your intro • Join conversations • Run polls • Answer questions

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Jobs on LI • Treat your profile as a professional “brochure” • Search LinkedIn Jobs • Gain testimonials and endorsements • Don’t drop names of distant connections • Complete your profile • Ask connections for informational interviews • Search for connections from specific organizations 7

LinkedIn Projects Improve your profile by updating projects on LI: •Link to your own URL •Relate your project to a current or past position held •Emphasize relevancy with start and end dates •Describe the project in detail •Add team member names (others on LI who worked on the project) •Ask questions 8