Business to Consumer
B2C Marketing Business-to-consumer marketing relies on successful content •77% of B2C marketers are using content marketing tactics •88% used B2C content to build customer retention, loyalty, and engagement •Only 36% felt they were successful or very successful at tracking their return on investment (ROI) •21% did not track ROI at all •62% rated website traffic as the most often used metric • 69% used B2C content for lead generation • 50% used B2C content to upsell or cross-sell -North American Content Marketing Institute
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Frequency In the same survey, it showed frequency of posts to be: •31% post multiple times per week •17% post daily •16% post weekly •9% post less than once a month --Content Marketing Institute
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B2C Tools Select the right tactics (channels) •Social media content •*E-newsletters •Blogs •Website articles •Images •Videos •In-person events •Blogs •Mobile apps 4
B2C Most Used Channels By order of reported success 1. Facebook-94% 2. Twitter-84% 3. YouTube-76% 4. LinkedIn-71% 5. Google+-68% 6. Pinterest-59% 7. Instagram-49%
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B2C Challenges • • • • • • • • • •
Measuring effectiveness Producing engaging content No budget Being consistent with posts and content Providing a variety of content Social media teams Loose or lacking objectives Technology skills Lack of metrics SEO 6