You’re Always Communicating… It’s easier than you think!
Hannah/Gold Communications “It’s easier than you think”…series. August 8, 2011
how do others communicate to you?
Can someone keep a quick count?
How many have email? estimated to number about 2.9 billion in 2010.% – Check it daily? 90%90%
Subscribe to or receive shopping catalogs? 15% – Read it/them? (15%)
Subscribe to news or other rss e-feeds? 22% Subscribe to a newspaper? Enquirer Circulation: 25106; Sunday: 33,421 – Read it daily? 42%
Subscribe to a magazine? 80% – Read it/them?
how do others communicate to you?
How many have email? Estimated at 2.9 billion in 2010. – Check it daily? 90% Subscribe to or receive shopping catalogs? 15% – Read it? 12% Subscribe to news or other rss e-feeds? 22% Read a newspaper? Enquirer Circulation: 25,106; Sunday: 33,421 – Daily? 42% Subscribe to a magazine? 40% – Read it/them? More than one? 30%
how do others communicate to you?
How many use social media – (Facebook, LinkedIn, Twitter)? –
38,000,000 people in the US age 13-80 said their purchasing decisions are influenced by social media, a 14% increase in the past six months (Source: Knowledge Networks)
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1,000,000 people view customer service related tweets every week, with 80% of them being critical or negative in nature (Source: TOA Technologies)
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132.5 million people in the US will use Facebook this year; by 2013 the number will increase to 152.1 million (Source: eMarketer)
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59% of Internet users use at least one social networking service, compared to 34 percent who did in 2008 (Source: Pew Internet)
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750,000,000 monthly active users for social networking giant Facebook, up from 500 million active monthly users last year (Source: TechCrunch) »
From Social Media Statistics: By-the-Numbers, July 2011, BANKING.COM STAFF
how do you communicate?
Be honest
Clarify
Be credible
Continuity and consistency
Focus on content as well as context
Channels
Call to action
how do you communicate?
Part I: Getting the School Year Started • Start the year right with clear and simple communication to the community, noting important dates and locations as well as the focus for the year: – – – – –
Welcome back flyer for parents and students One-page letter to staff Website checklist Send all news and calendars to area media Eblast announcements or post other social media pages
– Best Practices?
how do you communicate? – Tips for Open Houses: – – – – – – – – –
Latest newsletter Information flyer for parents Tip sheet Letter to staff Nametags Feedback form Feedback form Spanish versions Create Facebook event and invite contacts
– Best Practices?
how do you communicate? – Tips for writing for print and web • Use short sentences • Use small, easily understood words. • Speak in the active voice • Don’t give more information than needed • Use 50% of the words from a print story for a web story • Spell check • Use the appropriate communication vehicle
how do you communicate?
Preparing written publications –
Catching the reader's eye
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Masthead
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Type
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Alignment
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Graphics
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Contact Information
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Distribution •
e-distribution
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e-reader distribution
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Design once; use twice
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These principles apply to both print and web publication design.