You're Always Communicating

You’re Always Communicating…

It’s easier than you think!

Hannah/Gold Communications “It’s easier than you think”…series.

August 8, 2011

how do others communicate to you? 

Can someone keep a quick count?

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How many have email? estimated to number about 2.9 billion in 2010.% – Check it daily? 90%90%

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Subscribe to or receive shopping catalogs? 15% – Read it/them? (15%)

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Subscribe to news or other rss e-feeds? 22% Subscribe to a newspaper? Enquirer Circulation: 25106; Sunday: 33,421 – Read it daily? 42%

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Subscribe to a magazine? 80% – Read it/them?

how do others communicate to you? 

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How many have email? Estimated at 2.9 billion in 2010.

– Check it daily? 90% Subscribe to or receive shopping catalogs? 15% – Read it? 12% Subscribe to news or other rss e-feeds? 22% Read a newspaper? Enquirer Circulation: 25,106; Sunday: 33,421 – Daily? 42% Subscribe to a magazine? 40% – Read it/them? More than one? 30%

how do others communicate to you? 

How many use social media – (Facebook, LinkedIn, Twitter)?

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38,000,000 people in the US age 13-80 said their purchasing decisions are influenced by social media, a 14% increase in the past six months (Source: Knowledge Networks)

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1,000,000 people view customer service related tweets every week, with 80% of them being critical or negative in nature (Source: TOA Technologies)

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132.5 million people in the US will use Facebook this year; by 2013 the number will increase to 152.1 million (Source: eMarketer)

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59% of Internet users use at least one social networking service, compared to 34 percent who did in 2008 (Source: Pew Internet)

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750,000,000 monthly active users for social networking giant Facebook, up from 500 million active monthly users last year (Source: TechCrunch) »

From Social Media Statistics: By-the-Numbers, July 2011, BANKING.COM STAFF

how do you communicate? 

Be honest

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Clarify

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Be credible

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Continuity and consistency

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Focus on content as well as context

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Channels

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Call to action

how do you communicate? 

Part I: Getting the School Year Started • Start the year right with clear and simple communication to the community, noting important dates and locations as well as the focus for the year: – – – – –

Welcome back flyer for parents and students One-page letter to staff Website checklist Send all news and calendars to area media Eblast announcements or post other social media pages

– Best Practices?

how do you communicate?

– Tips for Open Houses: – – – – – – – – –

Latest newsletter Information flyer for parents Tip sheet Letter to staff Nametags Feedback form Feedback form Spanish versions Create Facebook event and invite contacts

– Best Practices?

how do you communicate?

– Tips for writing for print and web • Use short sentences • Use small, easily understood words.

• Speak in the active voice • Don’t give more information than needed • Use 50% of the words from a print story for a web story • Spell check • Use the appropriate communication vehicle

how do you communicate? 

Preparing written publications –

Catching the reader's eye

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Masthead

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Type

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Alignment

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Graphics

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Contact Information

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Distribution •

e-distribution

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e-reader distribution

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Design once; use twice

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These principles apply to both print and web publication design.