Choosing the Right Agent In choosing the right REALTOR®, you want to work with a full-time, career professional who continually increases their knowledge of the real estate industry, has relevant experience in your area and your price range and communicates well throughout the transaction. When looking for an agent use this simple formula: Competence + Communication + Comfort = Confidence • Competence: When you first meet with an agent, ask the following questions and expect to see a portfolio of credentials, past achievements, sales volume and client testimonials. • Communication: Discuss the frequency and type of communication you desire and expect from your agent. You should have weekly updates on the progress of your sale and should have monthly meetings to discuss positioning your home for sale. Remember, 55% of communication is body language, 38% is tone and only 7% is verbal. Therefore, it is important to have face to face meetings and phone calls to communicate rather than emails or text messages. • Comfort: Selling your home can be emotionally trying for you and your family. You’re going to be working with this individual on a regular basis until your home closes. Therefore, you need to feel comfortable having difficult conversations with your agent. It takes a unique combination of these characteristics to inspire confidence through the process of selling a home. It’s something every full-time, professional Coldwell Banker Caine agent strives to achieve.
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