synergy
roi brand preference
sales it all starts with an idea
share
emotional attachment
worldwide
knowledge investigation
difference
thought
ideas
inspiration espresso
images
awareness
what’s a cheil?
Cheil is not an ad agency. Not a digital agency. Not a media agency. Not an experiential agency. Cheil is, first and foremost, an idea agency. Everything we do starts with creating better, stronger, more original ideas. But today, it’s not enough to simply have an idea. (Even a great idea.) Ideas must ultimately deliver tangible and lasting value. Stronger engagements. Higher brand worth. Increased revenues. An agency that focuses first on great ideas, and can then make them happen. Sounds like a great idea!
One of our ideas inspired 600 people to dye their hair red.
How to depict brilliant TV color? A beautiful sunset...made up of equally brilliant crayons.
tradition vision
breakthroughs
patience
history
awards firsts globalization
wins
at a glance
Cheil Worldwide
Cheil Worldwide/North America
• Founded in 1973
• Founded in 1992
• 36 offices worldwide
• Over 120 employees
• Over 1,500 employees
• Ranked 68th among US agencies
• Ranked 17th among Worldwide Agencies
•
• Over 250 awards in world-class creative competitions
• Toronto • California
• New Jersey
• London • Frankfurt • Kiev • Vienna • Paris • Moscow • Milano • Almaty • Madrid
• Texas • Mexico City
Five offices in North America – New Jersey – California – Texas – Canada – Mexico
• Sheenyang • Tokyo • Beijing • Seoul • Chengdu • Shanghai • Guangzo • Hong Kong • Bangkok • Hochiminh • Kuala Lumpur • Singapore • Jakarta
• Sao Paolo
• Johannesburg
create think
dig
inspiration perspiration
do
produce
initiate
test
How do we bring our core ideas to life?
what we do
Cheil is a tactic-agnostic organization that uses the marketplace and consumer touchpoints to dictate the solutions–not agency expertise (or limitations).
Introducing a new mobile phone? Forget the specs. It’s all about fashion and lifestyle.
To accomplish this, our expertise is broad and covers all the functions you would expect from a forward-thinking idea shop. And, several that you probably never thought of. • Account Planning
• Experiential Planning
• Media Services • Advertising – Buying – Business-to-Business – Planning – Business-to-Consumer – Stewardship • Channel Support We thought NFL icons would do a great job of promoting HDTV to NFL fans.
• Collateral
• Interactive Marketing
• Connections Planning
• Market Research
• Event Marketing
• Retail Experience Management
• Strategic Planning
action implement
organization
track vision
execute left brain
proof
science
“Passion for ideas” is more than an agency slogan.
idea engineering
It’s the foundation of our core competency. And a key reason why our clients see us as valued business partners. To put this vision into motion, we harness the inspiration and spirit of an artist with the precision and diligence of an engineer. We even call our employees Idea Engineers. Think of it like creative scientists. Ideas are born not only out of inspiration, but careful thought and research. Then they’re implemented, executed and tracked just as carefully and thoughtfully. It’s not all left brain. Or all right brain. Idea Engineering resides in both places equally.
We introduced TV viewing capabilities for mobile phones by actually moving the living room out of the home.
spark insight
post-its
audience
position
integration
discussion
game plan
frame work
strategy
Our approach to integration is quite different from the normal “make things look alike” method that’s, unfortunately, all too common. At Cheil, integration starts with strategy–not execution. So Cheil has attracted a bright, resourceful collection of strategic thinkers to get involved from the very beginning, and stay with the initiative throughout. From gathering and deciphering data and consumer insights, to recognizing patterns of connections where brands and consumers meet. We develop and foster a path of integration through strategic excellence.
An MP3/cell phone became a mobile jukebox within multiple touch-points.
focus
visual
brainstorm
shift
strategy
concept late nights
comps
persuasion
creative
Unofficially, our creative department is made up of writers, art directors, designers and production specialists. Officially, every Cheil employee is considered part of the creative department. Every client too. Because good ideas can come from anywhere.
We took the concept of a cell phone being an extension of you a bit further.
In fact, everything we do stems from our creative philosophy: fresh, exciting ideas that engage the target and create a desired reaction. But generating the kind of ideas that get the heart racing is only half the story. Cheil executes these ideas‌flawlessly.
We thought the ultimate car chase would really sell car tires. (Hopefully customers will drive a bit more cautiously.)
By turning the monitor on its side, we got a whole new perspective.
conversation orchestrate
drive hits
engage
involve
socialize experience
move
interact
The “I” in I Group stands for Interactive.
I Group
It also stands for Innovative. And Insightful. And Informative. And Inspired. The world of digital is about engaging consumers in ways never realized. And keeping them engaged. To help you stay on top of your business, and get the most out of your online presence, we need to stay on top of these ever-changing technologies and patterns of behavior. We not only accept this challenge, we embrace it. As a client, you’ll find evidence of that in everything the I Group does: • Web Sites • Online Media • Rich Media
We extended the concept of words and music to a user-generated lip synch contest on YouTube…generating over 5.4 million views.
• Integrated Campaigns • Games and Promotions • Social Media Applications • Widgets • Wireless Applications • Mobile Marketing • Viral Marketing
• Video Content and Podcasting
ignite visual
saturate
connector capture
loyalty almond joy
comps
cut-through
What happens if a great idea is never seen?
media
Absolutely nothing. The only way to utilize media is to recognize that consumers interact with media on their own terms – whenever, wherever and however they want it. Our Media Investment Solutions team is all about engagement–a giant leap ahead of CPMs and CTRs. We combine syndicated research tools with proprietary models and, of course, “Passion for Ideas” to give brands a connections plan that is not only visible, but impactful.
Media Channels
• TV (Network, Cable, Spot, VOD, Interactive)
• Print (Consumer, Trade, Newspaper, FSI)
• Online (UGC, Rich Media, Takeovers, Widgets, Second Life, Banners, Podcasting, Social Media)
• Out-of-Home (Traditional, Non-Traditional)
• Radio (Broadband, Satellite, HD)
• Cinema
• Mobile Marketing
We asked football fans to revisit what they see on their TVs. Then we placed their comments in NFL stadiums.
connection identify
shift
everywhere magnify involvement
activate
anywhere
presence
experiential
Imagine a quiet airport terminal. A field in southern California. A quiet corner of a convention center. Now, imagine turning them into engaging brand experiences. That’s what Cheil’s Brand Amplification (Brand Amp for short) is all about.
We transform empty spaces into unique product and brand experiences to bring your message to life. These experiences give you an opportunity to truly interact with your target, gain valuable insight into their mind-set and build long-lasting relationships.
Ever have a cell phone lose its charge while on the road? We have. So we figured airport charging stations would keep travelers better connected (to the brand as well).
What can we do? Everything from turning an open field into a golf tournament seen by millions, to turning the third floor of New York City’s Time Warner Center into a must-see site visited by thousands. • Event Marketing
• Outdoor Spectaculars
• Product Showcases
• Sponsorship Activation
• Sports Marketing
• Trade Show Planning and Management
Interested? Contact Chris Boak (917) 690-2549 chrisb@ccaworld.com