Adena Williams 2019 Listing Presentation

MEMBER SCHMIDT FAMILY OF COMPANIES

Adena Williams REALTOR®

772-497-4424

IMPROVED PRICE

Currently ranked as the number one real estate professional with Coldwelll Banker Paradise for number of sides, Adena Williams has been named 58th in the State of Florida out of 187,000 agents in the state by REAL Trends. REAL Trends, America’s Best Real Estate Professionals Rankings, sponsored

by Adwerx, ranks top sales associates and teams in each estate and metropolitan statistical area (MSA) by transaction sides and sales volume. To

FOR REAL ESTATE SOURCE

Linda Schlitt Gonzalez

Selling your Home?

As your listing agent, Adena uses every tool available to successfully market your property.

All listings are first placed on the company website, www.

FLColdwellBanker. com. From there, the listings are syndicated to Realtor.com and approximately 550 additional websites nationally. Local print marketing includes real estate magazines and newspapers. Adena also cooperates with other brokers in the area.

This allows all qualified buyers access to the listing.

Buying a Home?

Working with buyers, Adena takes the time to understand what the buyer wants. Then, utilizing the Multiple Listing Service and additional resources she researches properties that meet their needs and budget. Upon finding the property, Adena’s vast knowledge of the market assists the buyer in obtaining an accepted offer and closing on the property as smoothly as possible.

A recognized, leading Realtor selling homes on the Treasure Coast, Adena specializes in Palm City, Port St. Lucie, Stuart, Jensen Beach and Tradition.

If you’d like to speak with Adena today about buying or selling real estate, give her a call at 772-497-4424. Adena loves talking about real estate.

Linda Schlitt Gonzalez

IMPROVED PRICE

IMPROVED PRICE

at 7516 58th Court, Vero Beach, FL 32967 from 1pm-3pm and 161 13th Avenue,Vero Beach, FL 32962 from 1pm-3pm

Check out our Open Houses TODAY August 4th

live by referrals, and it’s a testimony to how effective Adena is that former clients are not just loyal to her, but recommend her to family and friends.

“Adena’s energy and marketing are just amazing,” added Martin and St. Lucie manager Brian Lemen. “People tell me all of the time that working with Adena made their real estate transaction a pleasure which is a wonderful compliment in this industry. On top of that, Adena is always willing to help new agents learn the business, which is rare for a Top Producer of her caliber.”

IMPROVED PRICE

date Adena has closed 49 homes for 2019 for Martin and St. Lucie County real estate. With the industry average being a home sold every 3 months, Adena sells a home every four days!

Adena is committed to providing the highest level of real estate services on the East Coast of Florida and works hard for her clients with her motto being, “Let Me Earn Your Business!” When it comes to selling real estate, Adena goes above and beyond for her clients each and every time, which is why she is so successful.

In this industry, agents

REAL Trends Ranks Adena Williams 58th Out of 187,000 Realtors in the State of Florida

COLDWELL BANKER PARADISE

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Treasure Coast Newspapers - 08/04/2019 Copy Reduced to 82% from original to fit letter page�

STRENGTH IN NUMBERS Coldwell BankerÂŽ Worldwide Agents

92,000

Offices

3,000

Sales Volume $242.6 Billion Closed Units

730,736

Coldwell Banker Schmidt Family of Companies Agents

1,700+

Offices

80+

Sales Volume $3.3 Billion Closed Units

18,259

#1 Franchise Nationally Based on Number of Offices

MARKETING MASTERS

360˚ MARKETING APPROACH The Coldwell Banker Paradise marketing program offers an impressive global stage from which to showcase your home. Coldwell Banker Property Specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

PRINT MEDIA

DIRECT MARKETING

P U B L I C R E L AT I O N S

360°

Marketing Plan PERSONAL NETWORK

SOCIAL MEDIA

LIVE EVENTS

WEB PARTNERSHIPS With a primary distribution network which redistributes to up to 750 real estate oriented websites, your home will reach a larger, more targeted local audience. I can showcase your home where 95% of all time is spent searching for homes, online! This tremendous exposure to the largest audience of buyers helps give your home the visibility it deserves.

ColdwellBanker.com CBGreatLakes.com CBSchmidtOhio.com CBFloridaHomes.com FLColdwellBanker.com ColdwellBankerVI.com

YOUR LISTING

MARKETING MASTERS

SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under Coldwell Banker Global LuxuryÂŽ banner are among the most widely used sites today, delivering a unique perspective on the fine living and the fine homes all over the world.

52

80

M I L L I O N

M I L L I O N

video views on Facebook and YouTube

social engagements with brand content

93

278

T H O U S A N D

T H O U S A N D

followers on Twitter

Facebook followers*

80%

of affluent consumers used social media in the past year*

Data sourced from Coldwell Banker Real Estate social platforms - Facebook, YouTube, Twitter, Coldwell Banker Global Luxury blog. Analytics pulled through 12/2017. *Combined total of Coldwell Banker Real Estate and Coldwell Banker Global Luxury profiles.

PRINT ADVERTISING While online advertising remains the most effective way of reaching home buyers today, in some instances it may be beneficial to incorporate print advertising as well. We have relationships with key regional and local publications that enable us to showcase your property in the most effective way and generate maximum interest.

CUSTOMIZED MARKETING SERVICES Our Team: • 40+ Years of Combined Marketing and Design Experience • Full-Time Marketing Designers, Digital Media Specialist and Brand Ambassadors Our Equipment: • Adobe Creative Suite and Microsoft Office • Photography/Video Studio • Xerox® Color Printer / Scanner / Booklet Maker • Triumph® Cutter & MBM Corporation® Tabletop Folder Some of Our Services: • Print On-demand Property Marketing Materials • Business Cards, Flyers, Postcards & Brochures • Customized Signage & Property Advertisements • Direct Mail Campaigns • Property Magazines • PLUS MUCH MORE!!

STEP BY STEP Selling a home is a complex process, but your Coldwell Banker® agent will guide you through it every step of the way.

Step 1 – Pricing

Step 2 – Preparing

• Your agent prepares a comparative market analysis (CMA) • Review market conditions • Review other homes on the market • Discuss your home-sale goals • Determine the optimal listing price

• • • • •

Step 3 – Marketing

Step 4 – Closing

• Install distinctive Coldwell Banker® yard sign • Promote your home on the MLS • Present your home’s listing online • Respond promptly to buyer inquiries • Arrange showings • Hold open house • Communicate feedback • Market your property via email, direct mail and social media • Provide market updates

• Evaluate offers and negotiate best price and terms • Facilitate inspections • Coordinate closing date, time, location and contacts • Monitor buyer financing and home appraisal • Follow up on details • Review closing statement • Close the sale • Provide copies of all closing documents

Remove clutter and organize Clean and make repairs Stage your home for sale Consider a home protection plan Complete listing documents and disclosures

POSITION YOUR HOME TO SELL In real estate, knowledge is power, and your Coldwell Banker® agent is a local-market expert. By sharing current market data, trends and a comparative market analysis (CMA), they’ll help you make an informed decision about your home’s market value and ideal asking price.

Factors That Impact Your Home’s Value: • Market Conditions: the current supply (or inventory) of homes for sale, buyer demand, interest rates and availability of financing, prices of recently sold properties, economic factors and seasonal demand • Your Home’s Condition: location, age, size of the home and lot, floor plan and architectural style • The Competition: the number of similar properties for sale and their prices, condition, location and financing terms Factors That Do Not Impact Your Home’s Value: • Original Price: what you paid for your house • Needed Proceeds: the net cash proceeds you want or need • Opinions: what friends and neighbors say your home is worth

PRICING RIGHT While you and your agent will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value from the start will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

IF THE ASKING PRICE IS:

15% Over Market Value 10% Over Market Value

5% Over Market Value Current Market Value

THE PROPERTY APPEALS TO:

20% of Buyers 30% of Buyers

50% of Buyers 95% of Buyers

FIRST IMPRESSIONS The largest number of potential buyers will view a newly listed home within the first 14 days on the market, and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with REALTORSÂŽ who have already seen the existing inventory and have not found a home, making them eager to make an offer. Â To take advantage of this increased level of traffic and buyer interest, your property should be priced to sell at fair market value from the very start.

POWERFUL PLAN We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase your home.

• • • • • • • • • •

National Brand Advertising Online Advertising Social Media Direct Print & Email Marketing Media Relations/Public Relations Coldwell Banker Global LuxurySM Program Yard Signs MLS (Multiple Listing Service) Professional Photography Open Houses/Broker Opens

GLOBAL LUXURY

SCHMIDT FAMILY OF COMPANIES PARADISE

SCHMIDT FAMILY OF COMPANIES

Adena Williams REALTOR®

772-497-4424

GLOBAL CONNECTIONS

POWER IN NUMBERS The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world in dozens of languages.

92,000

3,000

AFFILIATED SALES AGENTS

OFFICES

Andorra Argentina Aruba Bahamas Bermuda Canada Cayman Islands* China Colombia Costa Rica

Curaçao Cyprus Dominican Republic Egypt England France Germany Ghana Grenada Guatemala

India Indonesia Ireland Italy Jamaica Kenya Malta Mexico Monaco Netherlands

47 COUNTRIES & TERRITORIES

Panama Portugal Puerto Rico Romania Singapore Sint Maarten Spain St. Kitts/Nevis St. Martin Thailand

Turkey Turks & Caicos United Arab Emirates United States Uruguay Virgin Islands (British)** Virgin Islands (U.S.)***

*Cayman Islands consist of the islands of Grand Cayman, Cayman Brac, and Little Cayman. **British Virgin Islands consist of the islands of Anegada, Jost Van Dyke, Tortola, Virgin Gorda, along with additional smaller cays and private islands. ***U.S. Virgin Islands consist of the main islands of St. Croix, St. John, St. Thomas, Water Island, plus several additional small islands. As of December 31, 2017.

A LEADER IN LUXURY

SUCCESS BY THE NUMBERS The Property Specialists aligned with the Coldwell Banker Global Luxury ÂŽ program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. Coldwell Banker affiliated sales agents represented:

$161.8

30,478

M I L L I O N

S I D E S 2018

in sales each day*

$1 MILLION+ transaction sides*

$1.9

M I L L I O N 2018 average sales price of

$1 MILLION+

transaction sides*

*Average daily sales. Data based on total closed and recorded buyer and seller transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell BankerÂŽ franchise system for the calendar year 2018. USD$.

654

2018

131

2018

Up 47%

89

2017

$1,000,000+

CB s C h m i d t o h i o . C o m

SCHMIDT FAMILY OF COMPANIES

FL C o L d w e L L B a n k e r . C o m

C BF L o r i d a h o m e s . C o m

FLORIDA

C o L d w e L L B a n k e r Vi. C o m

CBG r e at L a k e s . C o m

OHIO

U.S. VIRGIN ISLANDS

MICHIGAN

EXCEPTIONAL HOMES REQUIRE EXCEPTIONAL MARKETING

Up 21%

540

2017

$500,000+

2018 VS 2017

GLOBAL LUXURY SALES COMPARISON

SCHMIDT FAMILY OF COMPANIES

GLOBAL LUXURY

SM

SCHMIDT FAMILY OF COMPANIES

PARADISE

THIS IS HOW WE MARKET REAL ESTATE PROPERTIES FROM $500,000+ ARE FEATURED ON COLDWELLBANKERLUXURY.COM:

Wall Street Journal

•

New York Times

•

Unique Homes

•

Robb Report

PROPERTIES $1,000,000+ ARE FEATURED ON OVER 100 INTERNATIONAL REAL ESTATE SITES Mansion Global Hebdoimmobilier Lkeria Real Estate World RentBuy Willhaben Todobrasil Imobiliaria Imot Real Estate Cambodia Kangalou Publimaison.ca Icasas CL Fang East-West Property Advisors MLS.cn Icasas Co RealcityCZ Boliga.dk Venren.com ListAProperty Egypt City 24 Estonia Housing Paradise Acheter Louer CorseMatin Côte et Littoral Explorimmo ImmoStreet.com LaProvence

LeDauphine LeJournal LeProgres MidiLibre NiceMatin SeLoger Simply-Move Surface Privee VarMatin Immopf Sz-Immo GoPlaceit Argentina GoPlaceit Chile GoPlaceit Colombia BestPropertiesOverseas.co.uk Arkadia BestPropertiesOverseas EdenWay Homeglobally Listaproperty Global RealtyIndexer ZezoomGlobal Goplaceit - Mexico Go Placeit Peru Spiti24.gr Spitogatos.gr Tospitimou.gr XE

99 Acres Myhome PropertySteps Idealista.it Immobiliare RealestateJP Homsters.kz BuyRent Kenya City 24 Latvia City 24 Lithuania Immotop Wortimmo Go853 Icasas Mx Monte-Carlo Real Estate Logicimmo.ma Mubawab Royaume-Immobilier Selektimmo ShweProperty ImmoNC Private Property Nigeria Zameen Hausples ipropertyPH MyPropertyPH PerSquare Domy

MorizonPl Oferty Idealista.pt Kamicasa Portugal Magazinul De Case Domofond SenegalCity Imovina Reality Slovakia PersquareCoZa Private Property South Africa Globaliza Idealista Kamicasa Spain Pisos Bostadsportal.se ImmostreetCH Dar Property ThailandProperty ThailandPropertyGate Sokna Emlaktown MestoUa Bayut ListAProperty UAE RightMove The House Shop

CALL YOUR COLDWELL BANKER SCHMIDT AGENT TODAY FOR A LOCAL AND GLOBAL MARKETING PACKAGE

80+ offices across Michigan • Ohio • Florida • U.S. Virgin Islands

C o l d w e l l B a n k e r L u x u r y. c o m Member Schmidt Family of Companies

MARKETING MASTERS

EXPANSIVE ONLINE SYNDICATION Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury ® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are $500,000+* are advertised through our marketing program and enjoy immediate syndication through a comprehensive network of over 750 prominent real estate websites including WSJ. com, NYTimes.com, RobbReport.com and UniqueHomes.com.

COLDWELLBANKERLUXURY.COM

*$1,000,000+

ColdwellBanker.com automatically syndicates listings to hundreds of web partners, including the most-visited real estate websites like Zillow®, Trulia®, realtor.com®, Homes.com® and hotpads. com.

COLDWELL BANKER GLOBAL LUXURY PRESTIGIOUS ONLINE ADVERTISING As part of the Coldwell Banker Real Estate commitment to Extensively Market Luxury Homes to the World, we have partnered with these prestigious Worldwide Luxury Websites to promote your property Every Day until it is SOLD. Below is a sampling of the costs to be featured on these sites for a six month period. Rates were surveyed January 2019 for a 6 month placement on these national/international websites.

Coldwellbankerluxury.com* • The Coldwell Banker Real Estate “Luxury Only Website” *No charge per listing agreement.

TYPICAL COST OF A 6 MONTH New York Times Unique Homes The Wall Street Journal The Robb Report

RUN $ 990 $ 295 $1,050 $3,790

TOTAL VALUE

$6,125

We take Luxury Marketing Seriously!

Your luxury property deserves Premium exposure worldwide!

GLOBAL LUXURY

SM

PARADISE

Michigan | Ohio | Florida | U.S. Virgin Islands

WORLD LEADER in LUXURY HOME SALES Last Year GLOBAL LUXURY Highlights • $148.6 million in sales each day • 28,746 – 2017 $1 million+ transaction sides • $1.9 million – 2017 average sales price of $1 million+ transaction sides

MARKETING MASTERS

HOMES & ESTATES There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home - all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global LuxuryÂŽ program.

Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.

Let’s Get Started!