Global Luxury BLACK BOOK

Page 1

vance brinkerhoff, reatlorÂŽ 772-913-3426 vanco2@msn.com 1950 us hwy 1. vero beach, florida. 32960


Hello, my name is Vance Brinkerhoff! As your Realtor®, my first priority is to make you happy. I will listen to your needs and wants in order to achieve the best outcome and I will strive to ensure that your home buying or home selling process is fun, professional and stress-free. I want my clients to know that they can reach out to me any time of the day or night with their questions or concerns. Whether you are buying or selling, I will work tirelessly to promote your best interests. If you are selling, I will work with you to get you the fairest price, in the least amount of time, by using state of the art technology, team collaboration and Coldwell Banker's superior marketing materials. If you are buying, I will work hard to provide you with the best information and market data to inform and assist you to be a well-equipped buyer

VANCE BRINKERHOFF REALTOR®

772.913.3426 Vanco2@msn.com

with the strongest possible negotiating position. You will have my unmatched devotion to finding the home of your dreams. ABOUT VANCE: • Inducted into the prestigious Coldwell Banker International Diamond Society, the International President’s Circle, and the International President’s Elite. • Vice President of Indian River County Board of Realtors for 2015 • President of Indian River County Board of Realtors for 2016 • Relocation Specialist • Seniors Real Estate Specialist • Cartus Network Affinity Specialist • Coldwell Banker Global Luxury Specialist • New Home Sales Professional • E-Marketing Specialist • Negotiation Specialist • Residential Construction Specialist • 203K Specialist • Holds the designation as an Accredited Buyer’s Representative • Affiliated with the National, Florida and Indian River Associations of Realtors • 20+ Years experience with Coldwell Banker Paradise • Has claimed absolute Top 5% Producer status since his start with Coldwell Banker Paradise Realtors • Sold over $100 Million in properties throughout his career • Repeatedly voted “Best Team Player” by his Coldwell Banker Paradise co-workers • Experience in residential, condominium, commercial and land deals






When the prestige of the Coldwell Banker name ®

aligns with the expertise of some of today’s leading luxury real estate marketing masters and the reach of an international network in 47 countries and territories, the extraordinary is possible.

BRAND POWER GLOBAL CONNECTIONS A LUXURY LEADER MARKETING MASTERS

- VP of Marketing

- Director of Luxury

- Director of Technology

- Marketing Designers

- Digital Media Specialist

- Marketing Specialists

This is the Coldwell Banker Global Luxury program at its essence.

®



BRAND POWER A NAME THAT COMMANDS INSTANT RESPECT AND TRUST THE WORLD OVER


BRAND POWER

OUR HISTORY Coldwell Banker Schmidt Family of Companies has experienced phenomenal growth since its inception in 1927. Founded by Harold F. Schmidt, the company is now lead by his grandson and great-grandson.

H. F. Schmidt Real Estate, as the firm was originally known, was based on the principles of honesty, integrity and an unwavering commitment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become one of the most respected and largest real estate brokerage firms in the Midwest. Harold’s son, Joseph Schmidt, joined the company in 1946 and under his leadership, the company experienced unparalleled growth. His sons Fred and Ken entered the company in 1962 and 1968, respectively. Today Ken Schmidt is the CEO of the firm. Mike Schmidt is President. Tom Gray is the COO. The firm joined Coldwell Banker Corporation as a franchisee in 1983. Today, Coldwell Banker Schmidt Family of Companies is a fifth generation real estate firm and is one of the largest and most successful Coldwell Banker affiliates in the country.

1927


BRAND POWER

CORE VALUES Fueled by reputation, motivated by innovation.

Our core values work together to create a steadfast foundation in an ever-shifting world.

LOYALTY

INITIATIVE

POSITIVE OUTLOOK

SERVANT LEADER

SUCCESS BY THE NUMBERS

80+

1,700+

#1

OFFICES COMPANY WIDE

AGENTS

FRANCHISE NATIONALLY based on number of offices

Michigan | Ohio | Florida U.S. Virgin Islands

18,259 2017 CLOSED TRANSACTIONS

$3.3 BILLION 2017 Sales



BRAND POWER

A CENTURY OF “FIRSTS” The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906,

to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart home technology.

1906

Two visionaries establish Coldwell Banker

1933

For the first time, prized estates are marketed

2010

Coldwell Banker becomes the first real estate

2016

Coldwell Banker collaborates with tech companies to

2017

A new era of luxury real estate begins with the Coldwell

2018

The Homes & Estates publication wins Gold at the

through motion-picture technology

company to launch a YouTube channel

introduce the first smart home staging kit

Banker Global Luxury ® program

2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA)



GLOBAL CONNECTIONS CROSSING OCEANS, CONTINENTS AND LANGUAGE BARRIERS



GLOBAL CONNECTIONS

POWER IN NUMBERS The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world in dozens of languages.

92,000

3,000

AFFILIATED SALES AGENTS

OFFICES

Andorra Argentina Aruba Bahamas Bermuda Canada Cayman Islands* China Colombia Costa Rica Curaçao

Cyprus Dominican Republic Egypt England France Germany Ghana Grenada Guatemala India Indonesia

Ireland Italy Jamaica Kenya Malta Mexico Monaco Netherlands Panama Portugal Puerto Rico

47 COUNTRIES & TERRITORIES

Romania Singapore Sint Maarten Spain St. Kitts/Nevis St. Martin Thailand Turkey Turks & Caicos United Arab Emirates United States

*Cayman Islands consist of the islands of Grand Cayman, Cayman Brac, and Little Cayman. **British Virgin Islands consist of the islands of Anegada, Jost Van Dyke, Tortola, Virgin Gorda, along with additional smaller cays and private islands. ***U.S. Virgin Islands consist of the main islands of St. Croix, St. John, St. Thomas, Water Island, plus several additional small islands. As of December 31, 2017.

Uruguay Virgin Islands (British)** Virgin Islands (U.S.)***



A LEADER IN LUXURY EXCEEDING EXPECTATIONS AND CREATING EXCEPTIONAL EXPERIENCES



A LEADER IN LUXURY

SUCCESS BY THE NUMBERS The Property Specialists aligned with the Coldwell Banker Global Luxury ÂŽ program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. Coldwell Banker affiliated sales agents represented:

$161.8

30,478

in sales each day*

2018

M I L L I O N

S I D E S

$1 MILLION+ transaction sides*

$1.9

M I L L I O N 2018 average sales price of

$1 MILLION+

transaction sides*

*Average daily sales. Data based on total closed and recorded buyer and seller transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell BankerÂŽ franchise system for the calendar year 2018. USD$.



A LEADER IN LUXURY

LANDMARK SALES AND LISTINGS Showcasing a decade of distinctive real estate

2011

SPELLING MANOR Holmby Hills Listed at $150 million

2014

PALAZZO D’AMORE Beverly Hills Listed at $195 million

2016

PLAYBOY MANSION Holmby Hills Private sale CAROLWOOD DRIVE ESTATE Holmby Hills Listed at $150 million WOODLAND MANOR Brookline, Massachusetts Listed at $90 million

2017

THE MALIBU CASTLE Malibu Listed at $85 million VILLA SWALETTINA Roquebrune Cap-Martin, France Listed at $84 million

2018

LE BELVÉDÈRE Los Angeles Listed at $56 million



MARKETING MASTERS SETTING A NEW STANDARD BY WHICH MANY OF THE WORLD’S FINEST ESTATES ARE BOUGHT AND SOLD



MARKETING MASTERS

360˚ MARKETING APPROACH The Coldwell Banker Global Luxury ® program offers an impressive global stage from which to

showcase your home. Coldwell Banker Property Specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

PRINT MEDIA

DIRECT MARKETING

P U B L I C R E L AT I O N S

360°

Marketing Plan PERSONAL NETWORK

SOCIAL MEDIA

LIVE EVENTS



MARKETING MASTERS

EXPANSIVE ONLINE SYNDICATION Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury ® program has mastered the art of digital marketing,

ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are $500,000+* are advertised through our marketing program and enjoy immediate syndication through

a comprehensive network of over 750 prominent real estate websites including WSJ.com, NYTimes.com, RobbReport.com and UniqueHomes.com.

COLDWELLBANKERLUXURY.COM

*$1,000,000+

ColdwellBanker.com automatically syndicates listings to hundreds of web partners, including the most-visited real estate websites like Zillow®, Trulia®, realtor.com®, Homes.com® and hotpads.com.



MARKETING MASTERS

ELITE INTERNATIONAL SYNDICATION For properties $1,000,000+, the Coldwell Banker Global Luxury ® program has partnered with some of the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.

LISTHUB GLOBAL THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The Listhub Global site automatically publishes property listings to leading real estate sites around the world, such as China's Fang, the United Kingdom's Rightmove and India's 99acres.

100 76.6

million

portals

potential buyers

60+ 16

countries

language translations

PROPERTIES $1,000,000+ ARE FEATURED ON OVER 100 INTERNATIONAL REAL ESTATE SITES Mansion Global Hebdoimmobilier Lkeria Real Estate World RentBuy Willhaben Todobrasil Imobiliaria Imot Real Estate Cambodia Kangalou Publimaison.ca Icasas CL Fang East-West Property Advisors MLS.cn Icasas Co RealcityCZ Boliga.dk Venren.com ListAProperty Egypt City 24 Estonia Housing Paradise Acheter Louer CorseMatin Côte et Littoral Explorimmo

ImmoStreet.com LaProvence LeDauphine LeJournal LeProgres MidiLibre NiceMatin SeLoger Simply-Move Surface Privee VarMatin Immopf Sz-Immo GoPlaceit Argentina GoPlaceit Chile GoPlaceit Colombia BestPropertiesOverseas.co.uk Arkadia BestPropertiesOverseas EdenWay Homeglobally Listaproperty Global RealtyIndexer ZezoomGlobal Goplaceit - Mexico Go Placeit Peru

Spiti24.gr Spitogatos.gr Tospitimou.gr XE 99 Acres Myhome PropertySteps Idealista.it Immobiliare RealestateJP Homsters.kz BuyRent Kenya City 24 Latvia City 24 Lithuania Immotop Wortimmo Go853 Icasas Mx Monte-Carlo Real Estate Logicimmo.ma Mubawab Royaume-Immobilier Selektimmo ShweProperty ImmoNC Private Property Nigeria

Zameen Hausples ipropertyPH MyPropertyPH PerSquare Domy MorizonPl Oferty Idealista.pt Kamicasa Portugal Magazinul De Case Domofond SenegalCity Imovina Reality Slovakia PersquareCoZa Private Property South Africa Globaliza Idealista Kamicasa Spain Pisos Bostadsportal.se ImmostreetCH Dar Property ThailandProperty

ThailandPropertyGate Sokna Emlaktown MestoUa Bayut ListAProperty UAE RightMove The House Shop



MARKETING MASTERS

COLDWELLBANKERLUXURY.COM The Coldwell Banker Global Luxury ® website connects an affluent audience to some of the

world's finest homes. From golf course properties to wine country estates, the website's cuttingedge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers the ability to tailor their user experience. A built-in referral network for Property Specialists' exclusive use links them to the other high-end real estate professionals locally and around the world.

• 1 in 5 visitors to the Coldwell Banker Global Luxury website are international • 15,000+ luxury property listings across the globe • $19+ billion in listing dollar volume

• Opportunities to host high resolution photography, 3-D videos, home tours, content, floor plans and more. The listings include a beautifully developed digital marketing package, and can be "followed" by other agents, increasing visibility.



MARKETING MASTERS

MOBILE MARKETING The Coldwell Banker ® brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to the creation of a unique suite of products designed to give Property Specialists the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.

• The standard of mobile: All Coldwell Banker websites feature responsive design, fully optimized for mobile.

• Coldwell Banker mobile app: Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.



MARKETING MASTERS

COLDWELL BANKER GLOBAL LUXURY BLOG The Coldwell Banker Global Luxury ® blog offers an international look into luxury and style through the eyes of some of today's leading voices, visionaries and style-setters.

300

T H O U S A N D + annual page views

40

T H O U S A N D + affluent subscribers

1

M I L L I O N + monthly social media reach



MARKETING MASTERS

SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under Coldwell Banker Global LuxuryÂŽ banner are among the most widely used sites today, delivering a unique perspective on the fine living and the fine homes all over the world.

52

80

M I L L I O N

M I L L I O N

video views on Facebook and YouTube

social engagements with brand content

93

278

T H O U S A N D

T H O U S A N D

followers on Twitter

Facebook followers*

80%

of affluent consumers used social media in the past year*

Data sourced from Coldwell Banker Real Estate social platforms - Facebook, YouTube, Twitter, Coldwell Banker Global Luxury blog. Analytics pulled through 12/2017. *Combined total of Coldwell Banker Real Estate and Coldwell Banker Global Luxury profiles.


SM


MARKETING MASTERS

GLOBAL LUXURY MAGAZINE ColdwellBankerLuxuryMagazine.com

Total Annual Reach & Distribution of our Luxury Magazine

PRINT 50,000 TOTAL PRINTED 40,000 Direct Mailed: • Home value OVER $500,000 throughout the state of Michigan, Northern Indiana and Chicago area. • Targeted high-end neighborhoods on the east and west coasts of Florida, northeast Ohio (greater Cleveland area), New York and Connecticut. • Crain’s Business List for Cleveland, Detroit and Chicago. • Distributed at Coldwell Banker Schmidt offices in Michigan, Ohio, Florida and U.S. Virgin Islands.

EMAIL • Proprietary high net-worth email database of over 12,000 addresses.

DIGITAL • Updated monthly to act as the current version of the magazine. • Distributed across all brokerage social media sites and websites. • Social media advertising campaign (Facebook & Instagram) to boost magazine monthly with a targeted focus in the Chicago area, IN, MI, OH, FL, NY, CT, NJ and MA. • Over 1,700 Realtors and Brokers: may distribute in email signatures, private client email distributions, social media sites and websites. • Digital magazine website ColdwellBankerLuxuryMagazine.com.



MARKETING MASTERS

HOMES & ESTATES There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home - all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global LuxuryÂŽ program. Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.



MARKETING MASTERS

HOMES & ESTATES READERSHIP

Total Annual Reach*

1.1 MILLION

GLOBAL PRINT EDITION

150,000+ PER ISSUE

UNIQUE HOMES

100,000+

®

Placement on select newsstands in the U.S., Canada, Mexico, Europe, Asia, the Middle East, Australia and South America

Distribution to Coldwell Banker affiliated offices worldwide and top clients of Coldwell Banker affiliated agents

Placement in first-class member lounges for more than 30 international and domestic airlines

* Combined print and digital publications

50,000+

PER ISSUE

Direct mail to high-net-worth individuals with a minimum property value of $2 million and $25 million net worth, and top clients of Coldwell Banker affiliated agents

D I G I TA L

Insertion into Unique Homes magazine, which has a readership representing more than 80 countries

T H E W A L L S T R E E T J O U R N A L S U P P L E M E N TA L E D I T I O N

200,000+ PER ISSUE

Insertion into the Friday edition of The Wall Street Journal in the following metro areas: Boston, New York, Chicago, Miami, Los Angeles, Santa Barbara, Orange County, San Diego and San Francisco

Direct mail to WealthEngine's Demi-Billionaire List, ultra-high-net-worth (UHNW) individuals and top clients of Coldwell Banker agents

PER ISSUE

Digital editions are emailed to a targeted group of affluent consumers

Promotion on UniqueHomes.com



MARKETING MASTERS

STRATEGIC MEDIA PARTNERS From Haute Living to Condé Nast Traveler, the Coldwell Banker Global Luxury® program

encompasses a distinguished portfolio of media partners to ensure your property's exposure to affluent readers the world over.

CITY LIFESTYLE & SPECIFIC INTEREST

LUXURY LIFESTYLE & GENERAL INTEREST

COUNTRY LIFE

CAVIAR AFFAIR

INTERNATIONAL ROBB REPORT

DUPONT REGISTRY

LONDON DAILY TELEGRAPH

ELITE TRAVELER

LUXURY PROPERTIES

HAUTE LIVING

MILLIONAIRE ASIA

HOME & STYLE TOWN & COUNTRY

FINANCIAL & NEWS CHIEF EXECUTIVE OFFICER THE FINANCIAL TIMES FORBES INTERNATIONAL NEW YORK TIMES NEW YORK TIMES

CONDÉ NAST LUXURY GROUP ARCHITECTURAL DIGEST CONDÉ NAST TRAVELER THE NEW YORKER VANITY FAIR

WALL STREET JOURNAL

INTERNATIONAL

LUXURY REAL ESTATE

NICHE MEDIA

OCEAN HOMES UNIQUE HOMES



MARKETING MASTERS

MEDIA RELATIONS Guided by the belief that each home has a story to tell, the Coldwell Banker Global LuxuryÂŽ program offers elite clients the opportunity to share their homes' unique narratives through the media.

As part of a bespoke marketing plan, Property Specialists may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your homes to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in their top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC.



MARKETING MASTERS

TARGETED MARKETING The Coldwell Banker Global LuxuryÂŽ program enables Property Specialists to identify and target the right affluent clientele for your exceptional home. Our partnership with WealthEngine gives us

access to the largest database of high net worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interests and financial resources, your Property Specialist is able to target the precise audience of affluent buyers most likely to purchase your home.


C o l d w e l l B a n k e r L u x u r y. c o m THE ONLY ALL LUXURY REAL ESTATE WEBSITE

COLDWELL BANKER | PARADISE COLDWELL BANKER | SCHMIDT REALTORS COLDWELL BANKER | WOODLAND SCHMIDT COLDWELL BANKER | AJS-SCHMIDT COLDWELL BANKER | SCHMIDT FAMILY OF COMPANIES COLDWELL BANKER | SCHMIDT REALTY COLDWELL BANKER | ROUTH REALTY COLDWELL BANKER | SUNSTAR REALTY COLDWELL BANKER | ST. CROIX REALTY

MICHIGAN

OHIO

FLORIDA

U.S. VIRGIN ISLANDS

CBGREATLAKES.COM

CBSCHMIDTOHIO.COM

CBFLORIDAHOMES.COM

COLDWELLBANKERVI.COM

FLCOLDWELLBANKER.COM

© 2018 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Global Luxury® and the Coldwell Banker Global Luxury Logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker outside the United States. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.




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