The Hoyt C. Murphy Team Listing Presentation 2020

the HOYT C. MURPHY TEAM HOYT C. MURPHY, JR, “Pat” BROKER | 772-971-7424 thomas rouse realtor® | 772-201-5902 411 US Highway 1 fort pIerce, florida. 34949

YOUR TRUSTED REAL ESTATE PROFESSIONALS ABOUT HOYT C. MURPHY, JR., “PAT” Hoyt C. Murphy, Jr., known far and wide as “Pat Murphy”, has been a Realtor since he officially joined his familie’s real estate company as an Agent in 1977. While working with Hoyt C. Murphy, Inc. Realtors, he attended and graduated from Florida Atlantic University where he majored in Real Estate.

Celebrating Over 70 Years in Real Estate in St. Lucie Co.

Notwithstanding the formalized education, Pat’s greatest teacher was his renowned father, Mr. Hoyt C. Murphy, Sr., founder of Hoyt C. Murphy, Inc. Realtors in 1949. Mr. Murphy, Sr. founded the company in 1949 when the Treasure Coast was a sparsely populated area with miles of pristine beaches and miles of orange groves towards the west. Pat Murphy was Hoyt C. Murphy, Jr., “Pat” and Thomas Rouse actually ‘born’ into the Real Estate business but it has been dedication and hard work that has made Pat the foremost Realtor in the area. Call Hoyt C. Murphy, Jr., “Pat” Broker today for any of your real estate needs 772-971-7424.

ABOUT THOMAS ROUSE Thomas grew up in St. Lucie County. He spent 18 years with the well-known local business, St. Lucie Battery and Tire, managing one of their most profitable locations.

His time there fostered many relationships, opening doors to local businesses and future customers. His choice to enter the Real Estate business was a natural one. He witnessed the incredible growth in the County from a ring side seat watching my brother-in-law Hoyt C. Murphy, Jr., “Pat.” Together we form the Hoyt C. Murphy Team and specialize in land, commercial, leasing, investments, and waterfront properties. Call Thomas Rouse, Realtor at 772-201-5902 for any of your real estate needs.

411 US 1, Fort Pierce, FL 34949

PROVEN POWERFUL PERSONAL Selling your home is a big deal.

The company that helps you should be, too. The Coldwell Banker® brand is one of the world’s best known and trusted names in real estate, giving you advantages most other brokerages can’t.

ADVANTAGES: • Proven Success

• Innovative Culture • Online Impact • Strategic Marketing • Full Service • Market Know-How Your Coldwell Banker® agent will guide you every step of the way— making sure you know what to expect, answering your questions and helping you determine the right price to attract buyers and sell your home quickly.

PROVEN Head Head SUCCESS

STRENGTH IN NUMBERS WORLDWIDE AND LOCALLY COLDWELL BANKER® WORLDWIDE Agents 92,000+ Offices

3,100

Sales Volume

$246.1 Billion

Closed Units

709,115

COLDWELL BANKER SCHMIDT FAMILY OF COMPANIES Agents 2,000+ Offices

90+

Sales Volume

$3.887 Billion

Closed Units

Over 18,765

#1 Franchise Nationally Based on Number of Offices

*As of 3/2/2020

OUR SCHMIDT FAMILY STORY Coldwell Banker Schmidt Family of Companies has experienced phenomenal growth since its inception in 1927. Founded by Harold F. Schmidt, the company is now led by his grandson and great-grandson.

H. F. Schmidt Real Estate, as the firm was originally known, was based on the principles of honesty, integrity and an unwavering commitment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become one of the most respected and largest real estate brokerage firms in the Midwest.

Harold’s son, Joseph Schmidt, joined the company in 1946 and under his leadership the company experienced unparalleled growth. His sons Fred and Ken entered the company in 1962 and 1968, respectively. Today, Ken Schmidt is the CEO of the firm, Mike Schmidt is President, Tom Gray is the COO, and Steve Bell is CFO. The firm joined Coldwell Banker Corporation as a franchisee in 1983.

Schmidt Family of Companies is now a fifth generation real estate firm and is one of the largest and most successful real estate affiliates in the country.

1927

SCHMIDT CORE VALUES Fueled by reputation, motivated by innovation.

Our core values work together to create a steadfast foundation in an ever-shifting world.

• • • • •

Collaboration Loyalty Initiative Positive Outlook Servant Leadership

CONGRATULATIONS TO THE 2020 REAL TRENDS 500!

You are the elite-performing brokerages in the industry!

NAMED TOP 31 BROKERAGES IN THE U.S.

WE GIVE BACK The Schmidt Community Fund was founded in 2019. Our guiding philosophy is to invest in people, programs and initiatives in the communities in which we live and serve that further the lifework of the Schmidt Family and the purpose of the Schmidt Community Fund where together, we can do more.

SchmidtCommunityFund.org Because we believe that everyone deserves a home of their own, Coldwell BankerÂŽ founded the Homes for Dogs Project in partnership with Adopt-a-Pet.com.

The project uses national advertising, social media and local adoption events to generate awareness and bring pets and people together.

Since the initiative began in 2015, we’ve helped more than 20,000 adoptable pets find loving homes.

ColdwellBanker.com/Dogs

LEADING THE WAY Coldwell Banker® Real Estate practically invented modern-day real estate. Founded in 1906 on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today.

Through nonstop innovation and forward thinking, the Coldwell Banker® brand has grown to become one of the most well-known and trusted names in real estate around the globe. Today, there are more than 92,000 agents working out of 3,100 Coldwell Banker® offices in 44 countries and territories.

Wherever your home’s buyer might be, we’re there, too.

OUR LOCAL REACH

We have Coldwell Banker Schmidt Family of Companies offices and agents across all of our regions, actively bringing in buyers and creating more opportunities to showcase your home.

OUR LOCAL OFFICES

FLORIDA OFFICES EAST COAST

VERO BEACH |

1950 US Hwy 1 | Vero Beach, FL 32960 | 772-778-2029

GLOBAL LUXURY | SEBASTIAN |

4625 N A1A #3 | Vero Beach, FL 32963 | 772-231-4880

1209 US Hwy 1 | Sebastian, FL 32958 | 772-589-7777

HUTCHINSON ISLAND- NORTH |

4007 N. A1A | Fort Pierce, FL 34949 | 772-464-7007

HUTCHINSON ISLAND - SOUTH |

221 South Ocean Drive | Fort Pierce, FL 34949 | 772-461-1324

OCEAN VILLAGE | FORT PIERCE |

100 Mainsail | Fort Pierce, FL 34949 | 772-489-6100

411 N US Hwy 1 | Fort Pierce, FL 34950 | 772-461-3250

FORT PIERCE RENTALS | PORT ST LUCIE | STUART |

408 N 6th Street | Fort Pierce, FL 34950 | 772-461-3283

1555 NW St Lucie W Blvd | Port St Lucie, Fl 34986 | 772-340-4000

2384 NW Federal Hwy | Stuart, FL 34994 | 772-301-0600

INDIALANTIC |

232 5th Avenue | Idialantic, FL 32903 | 321-951-3300

SATELLITE BEACH |

WEST COAST

ENGLEWOOD |

1550 Highway A1A | Satellite Beach, FL 32937 | 321-222-9449

1231 Beach Road | Englewood, FL 34223 | 941-475-0009

FISHERMEN’S VILLAGE

GASPARILLA

| 1200 W. Retta Esplanade | Punta Gorda, FL 33950 | 941-575-2502

| 41 Chailett Road | Rotonda West, FL 33947 | 941-214-3111

NORTH PORT |

14972 Tamiami Trail | North Port, FL 34287 | 941-426-0621

PORT CHARLOTTE |

PUNTA GORDA |

19700 Cochran Boulevard | Port Charlotte, FL 33948 | 941-629-1245

2825 Tamiami Trail | Punta Gorda, FL 33950 | 941-637-1090

OHIO OFFICES BEACHWOOD |

25101 Chagrin Blvd., | Suite 170 | Beachwood, OH 44122 | 216-831-2911

BRECKSVILLE |

8915 Brecksville Road | Brecksville, OH 44141 | 440-526-0500

CANTON |

4200 Munson Ave NW | Canton, OH 44718 | 330-497-3115

FAIRLAWN |

3057 West Market Street | Suite 1A | Fairlawn, OH 44333 | 330-665-9400

GENEVA |

385 South Broadway | Geneva, OH 44041 | 440-466-9177

MEDINA |

279 E. Reagan Parkway | Medina, OH 44256 | 330-725-0300

MENTOR |

7410 Center Street | Suite 260 | Mentor, OH 44060 | 440-951-1410

NORTH RIDGEVILLE | PORTAGE LAKE | SANDUSKY |

32648 Center Ridge Road | North Ridgeville, OH 44039 | 440-327-2123

344 West Turkeyfoot Lake | Akron, OH 44319 | 330-645-2960

3313 Milan Road | Sandusky, OH 44870 | 419-626-9313

STREETSBORO |

9293 State Route 43 | Streetsboro, OH 44241 | 330-422-1663

STRONGSVILLE |

15380 Pearl Road | Strongsville, OH 44136 | 440-572-0220

TWINSBURG | WESTLAKE |

9005 Darrow Road | Twinsburg, OH 44087 | 330-425-4282

30400 Detroit Road | Suite 100 | Westlake, OH 44145 | 440-892-7040

U.S. VIRGIN ISLANDS CHRISTIANSTED | FREDERIKSTED |

5030 Anchor Way #12 | Christiansted | St Croix 00820, USVI | 340-718-7000 2 Strand Street | Frederiksted | St. Croix 00840 | 340-642-3333

MICHIGAN OFFICES BELLAIRE |

633 Willow Drive | Bellaire, MI 49615 | 231-533-8641

BENZONIA |

6919 Frankfort Hwy. | Suite 100 | Benzonia, MI 49616 | 231-882-8000

BIG RAPIDS |

110 Elm St. | Big Rapids, MI 49307 | 231-796-5823

BOYNE CITY

| 231 E. Water St. | Boyne City, MI 49712 | 231-582-6554

CADILLAC |

2721 Sunnyside Dr. | Cadillac, MI 49601 | 231-775-1737

CASCADE |

4488 Cascade Road, S.E. | Grand Rapids, MI 49546 | 616-957-1680

CEDARVILLE |

101 West M-134 | Cedarville, MI 49719 | 906-484-3945

CHARLEVOIX |

710 Bridge St. | Charlevoix, MI 49720 | 231-547-4444

CHARLEVOIX LAKESIDE |

105 East Clinton | Charlevoix, MI 49720 | 616-547-2222

CHEBOYGAN |

10667 N. Straits Hwy. | Cheboygan, MI 49721 | 231-627-9959

ELK RAPIDS |

100 River St., Unit 3 | Elk Rapids, MI 49629 | 231-264-1000

ESCANABA |

110 North 13th St. | Escanaba, MI 49829 | 906-786-5972

FREMONT |

36 West Main St. | Fremont, MI 49412 | 231-924-5880

GAYLORD |

700 West Main | Gaylord, MI 49735 | 989-732-6777

GLEN ARBOR |

6572 Western Ave. | P.O. Box 317 | Glen Arbor, MI 49636 | 231-334-3006

GRAND HAVEN |

506 South Beacon Blvd. | Grand Haven, MI 49417 | 616-844-9000

GRAND RAPIDS EAST |

2168 Wealthy Street SE | Grand Rapids, MI 49506 | 616-459-0400

GRAND RAPIDS DOWNTOWN HARBOR SPRINGS | HART |

| 125 Ottawa Ave. NW | Suite 150 | Grand Rapids, MI 49503 | 616-940-6644

172 E. Main Street | Harbor Springs, MI 49740 | 231-526-1100

2332 North Comfort Drive | Hart, MI 49420 | 231-873-5600

HIGGINS LAKE | HOLLAND |

639 W. Higgins Lake Drive | Roscommon, MI 48653 | 989-821-6348

466 East 16th Street | Holland, MI 49423 | 616-396-5221

HOLLAND-SUMMIT | HOUGHTON LAKE | INDIAN RIVER | KALKASKA | LELAND |

691 Ottawa Beach Rd | Holland, MI 49424 | 616-393-9000 1244 W. Houghton Lake Dr. | P.O. Box 109 | Prudenville, MI 48651 | 989-366-5522

3970 Sturgeon | P.O. Box 631 | Indian River, MI 49749 | 231-238-9336

218 S. Cedar | P.O. Box 340 | Kalkaska, MI 49646 | 231-258-8611

208 N. Main | Leland, MI 49654 | 231-256-9836

MARQUETTE |

1313 S. Front Street | Marquette, MI 49855 | 906-225-5992

MICHAYWE |

1533 Opal Lake Road | Gaylord, MI 49735 | 989-939-7008

MUSKEGON |

131 S. Seaway Drive | Muskegon, MI 49444 | 231-733-4455

NAUBINWAY |

W11711 Hwy. US-2 | P.O. Box 173 | Naubinway, MI 49762 | 906-477-6221

NEWAYGO |

8 West State Road | Newaygo, MI 49337 | 231-652-7575

NEWBERRY | PETOSKEY | ROCKFORD |

7913 S. Newberry Avenue | Newberry, MI 49868 | 906-293-5055 420 Howard St. | Petoskey, MI 49770 | 231-347-7600 125 East Division | Rockford, MI 49341 | 616-866-4434

SAUGATUCK/DOUGLAS | SHANTY CREEK | SPARTA |

2987 Blue Star Highway | P.O. Box 2717 | Douglas, MI 49406 | 269-857-1705

One Shanty Creek Road | Bellaire, MI 49615 | 231-533-7077

194 South State Street | Sparta, MI 49345 | 616-887-7307

ST. IGNACE |

436 North State Street | St. Ignace, MI 49781 | 906-643-8525

SUTTONS BAY |

71 West Fourth Street | P.O. Box 426 | Suttons Bay, MI 49682 | 231-271-6161

TRAVERSE CITY- 402 | TRAVERSE CITY- 522 WHITEHALL |

402 E. Front Street | Traverse City, MI 49686 | 231-922-2350

| 522 E. Front Street | Traverse City, MI 49686 | 231-929-2300

1321 East Colby Street | Whitehall, MI 49461 | 231-894-5611

YOUR SUPPORT TEAM MARKETING GROUP • President, Marketing • Digital Media & Technologies Specialist • In-House Marketing Designers • Marketing Specialists

SUPPORT STAFF • Sales Managers • Agent Service Coordinators • In-House Attorney • Property Management Specialists • Mortgage & Title Services • and MORE!

RELOCATION & REFERRALS • We are the Principal Broker for Cartus Relocation, the world’s leader in Relocation and Affinity Services.

• We increase the number of buyers for your home through referrals and relocation.

• If you are relocating to a new area, our Agents can provide valuable resources for you. Ask today!

COMMERCIAL DIVISION • Fully committed national Commercial Support Staff with the finest education and marketing materials.

• Coldwell Banker Schmidt Family of Companies is ranked in the top 5% of all CB Commercial Companies Nationally.

ONLINE IMPACT

WHERE BUYERS SEARCH FOR PROPERTIES While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional.* HOW BUYERS SEARCH FOR HOMES Online Real Estate Agent Mobile Sites and Apps Open House Yard Sign Online Video Print Newspaper Ad

95% 89% 74% 52% 44% 49% 5%

*2018 National Association of Realtors Profile of Home Buyers and Sellers

THE COLDWELL BANKER® BRAND IS THE #1 MOST-VISITED REAL ESTATE BRAND ONLINE** Reflects total website visits for 2018

145.6M

RE/MAX 68M CENTURY 21 KELLER 61.3M WILLIAMS 49.2M WEICHERT 18.5M

* Source Google Analytics ••Source: comScore 2018 Media Trends

BERKSHIRE HATHAWAY 8.2M

SCHMIDT FAMILY OF COMPANIES ON THE WEB • Millions of unique visitors • Websites built for mobile platforms • Listings on brand YouTube channels FLORIDA FLColdwellBanker.com CBFloridaHomes.com MICHIGAN CBGreatLakes.com OHIO CBSchmidtOhio.com U.S. VIRGIN ISLANDS ColdwellBankerVI.com

INFLUENTIAL SOCIAL ENGAGEMENTS The Coldwell Banker® brand is the most influential residential real estate brand on social media*, with an impressive presence designed to engage, inform and connect with today’s home buyers and sellers.

Facebook.com/ColdwellBanker

Twitter.com/ColdwellBanker

YouTube.com/ColdwellBanker

Instagram.com/ColdwellBanker

Pinterest.com/ColdwellBanker

ColdwellBanker.com/Blog

4Source: Facebook 5Source: YouTube

Over 500K Social Followers across all major SOCIAL MEDIA PLATFORMS. Facebook post reach has MORE THAN DOUBLED in the last year.

VIDEO VIEWS ON SOCIAL MEDIA Lifetime video views on facebook: 17 MILLION4 (Lifetime: total number of times the Video was viewed for more than 3 seconds)

Lifetime video views on youtube: 95 MILLION5

(Lifetime: total number of times the Video was viewed for ~30 seconds)

Year over year: 14% INCREASE IN YOUTUBE LIKES

4 Source: Facebook 5 Source: YouTube

INTERNET MARKETING ADVANTAGE With a primary distribution network which redistributes to up to 750 real estate oriented websites, your home will reach a larger, more targeted local audience. I can showcase your home where 95% of all time is spent searching for homes: online! This tremendous exposure to the largest audience of buyers helps give your home the visibility it deserves.

FLColdwellBanker.com ColdwellBanker.com CBGreatLakes.com CBSchmidtOhio.com CBFloridaHomes.com ColdwellBankerVI.com

YOUR LISTING

THE POWER TO PREDICT THE BUYER’S FUTURE Once a potential buyer is on my ZAP® Platform, I can focus my efforts and resources on those who are poised to purchase.

Automatically track and aggregate home buyer’s online behavior

Pinpoint buyer’s desired • Home Style • Neighborhood • Price Point • Location

Zap’s predictive lead scoring keeps Coldwell Banker agents connected to the potential buyers that are most likely to transact right away.

STRATEGIC Head MARKETING Head

POWERFUL AND COMPREHENSIVE MARKETING PLAN We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase your home.

MARKETING PLAN: • National Brand Advertising • Online Advertising • Social Media • Direct Print & Email Marketing • Media Relations/Public Relations • Yard Signs • MLS (Multiple Listing Service) • Professional Photography • Open Houses/Broker Opens

CBx BUYER PROFILE For your home’s marketing to be effective, it needs to reach the right audience. That’s where CBx comes in. An innovative tool developed exclusively for the Coldwell Banker® network, CBx uses big data to analyze your market, your neighborhood and more—then presents a profile of the most likely buyer for your home.

CBX DATA INCLUDES: • Median Age • Average Education Level • Homes with Children • Average Family Size • Median Commute Time • Average Household Income • Median Mortgage Debt • Increase in Residents’ Income

BENEFITS OF PRINT MARKETING While online advertising remains the most

effective way of reaching home buyers today, in some instances it may be beneficial to incorporate print advertising as well. We

have relationships with key regional and local publications that enable us to showcase

your property in the most effective way and generate maximum interest.

CUSTOMIZED MARKETING SERVICES OUR GROUP:

• 150+ Years of Combined Marketing and Design Experience • Full-Time Marketing Designers, Digital Media Specialist and Brand Ambassadors

OUR SOFTWARE AND EQUIPMENT: • • • •

Adobe Creative Suite and Microsoft Office Photography/Video Studio Xerox® Color Printer / Scanner / Booklet Maker Triumph® Cutter & Tabletop Folder

SOME OF OUR SERVICES: • • • • • •

Print On-demand Property Marketing Materials Business Cards, Flyers, Postcards & Brochures Customized Signage & Property Advertisements Direct Mail Campaigns Property Magazines PLUS MUCH MORE!!

WHY GO DIGITAL With traditional real estate marketing, you can’t track anything. What good are your ads

4X

if you can’t prove they work? At Coldwell

Banker Schmidt Family of Companies, we utilize digital, social and video marketing to get our message out in the best way, to the most people. We highly target our audiences so only the people we want to see our ads see them; no dollar is wasted. Plus, we can track anything and everything! Marketing is changing and we’re leading the way.

CUSTOMERS ARE MORE LIKELY TO WATCH A VIDEO ABOUT A PRODUCT THAN READ ABOUT IT.

54

of senior executives share work related videos with colleagues weekly.

74%

of all online traffic is spent watching video.

19%

is the boost your open rate receives when using “video” in your subject line.

80+ Offices

CB Exchange

Mobile First Ads

Social Media

55%

of people watch videos everyday.

Global Luxury

Listing Syndication

%

The Coldwell Banker Schmidt Advantage:

BRING MORE BUYERS Have you ever wondered who handles transferring employees when a corporation needs to move them? We do! Our dedicated relocation department helps thousands of relocating, transferring and other special groups of buyers each year.

CARTUS BROKER NETWORK Cartus Relocation is one of the largest relocation service providers in the world, providing services in 165 countries and to more than half of Fortune 500 companies.

As a principal broker in the Cartus Broker Network, we receive thousands of incoming buyer referrals annually.

USAA REAL ESTATE REWARD NETWORKS Thousands of active and former military members and their families rely on us for real estate services through our status as a preferred USAA Real Estate Rewards Network broker.

2018 WOMEN’S CHOICE AWARD Coldwell Banker® is proud to serve women and their families, and honored to receive the Women’s Choice Award® as a “9 out of 10 Recommended” brand for real estate.

FULL SERVICE

GUIDING YOU STEP

BY STEP Selling a home is a complex process, but your Coldwell Banker® agent will guide you through it every step of the way.

STEP 1 – PRICING

• A comparative market analysis (CMA) • Review market conditions

• Review other homes on the market • Discuss your home-sale goals

• Determine the optimal listing price

STEP 2 – PREPARING

• Remove clutter and organize • Clean and make repairs

• Stage your home for sale

• Consider a home protection plan

• Complete listing documents and disclosures

STEP 3 – MARKETING

• Install distinctive Coldwell Banker® yard sign • Promote your home on the MLS

• Present your home’s listing online

• Respond promptly to buyer inquiries • Arrange showings • Hold open house

• Communicate feedback

• Market your property via email, direct mail and social media

• Provide market updates

STEP 4 – CLOSING

• Evaluate offers and negotiate best price and terms • Facilitate inspections

• Coordinate closing date, time, location and contacts • Monitor buyer financing and home appraisal • Follow up on details

• Review closing statement • Close the sale

• Provide copies of all closing documents

MARKET EXPERTISE

STAGING TO SELL A home that looks its best is more likely to sell faster and for a better price.

Here are a few tips from the experts for preparing your home to be on the market and staging it for showings.

OUTSIDE • • • •

Repaint or touch up trim Make needed repairs Wash windows and screens Trim trees, hedges and shrubs • Weed and feed lawn and maintain mowing

ENTRANCE

• Check doorbell and replace light bulbs • Put out new welcome mat • Clean/repair/repaint front door • Sweep walkway

ROOMS

• Touch up or repaint walls, trim and ceilings • Clean or replace carpeting • Clean curtains, shutters and blinds • Clean fireplace, mantle and surrounding areas • Update decor: throw pillows, bedspreads and towels

GENERAL

• Replace burned-out light bulbs • Clear out closets • Eliminate clutter • Neutralize and depersonalize

KITCHEN AND BATH

• Clean appliances inside and out • Clear out and clean cabinets, drawers and pantry • Clean, repair or replace faucets and fixtures • De-clutter counters • Re-grout sinks, tubs and showers

BEFORE EACH SHOWING

• Pick up toys and clutter • Clear off counters and tabletops • Turn on lights • Make beds • Make sure home smells inviting

POSITION YOUR HOME TO SELL In real estate, knowledge is power, and your Coldwell Banker® agent is a local-market expert. By sharing current market data, trends and a comparative market analysis (CMA), they’ll help you make an informed decision about your home’s market value and ideal asking price.

FACTORS THAT IMPACT YOUR HOME’S VALUE:

• Market Conditions: the current supply (or inventory) of homes for sale, buyer demand, interest rates and availability of financing, prices of recently sold properties, economic factors and seasonal demand • Your Home’s Condition: location, age, size of the home and lot, floor plan and architectural style • The Competition: the number of similar properties for sale and their prices, condition, location and financing terms

FACTORS THAT DO NOT IMPACT YOUR HOME’S VALUE: • Original Price: what you paid for your house • Needed Proceeds: the net cash proceeds you want or need • Opinions: what friends and neighbors say your home is worth

PRICING YOUR HOME TO SELL While you and your agent will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value from the start will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

IF THE ASKING PRICE IS: 15% Over Market Value 10% Over Market Value 5% Over Market Value Current Market Value

THE PROPERTY APPEALS TO: 20% of Buyers 30% of Buyers

50% of Buyers

95% of Buyers

THE FIRST IMPRESSION The largest number of potential buyers will view a newly listed home within the first 14 days on the market and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with REALTORS® who have already seen the existing inventory and have not found a home, making them eager to make an offer.

To take advantage of this increased level of traffic and buyer interest, your property should be priced to sell at fair market value from the very start.

HOME B

UYER S

HOWIN

GS

PEAK SELLING ACTIVITY

WEEK 1

WEEK 2

WEEK 3

WEEK 4

TIME ON MARKET (WEEKS)

YOUR HOME’S VALUE

COMPARATIVE MARKET ANALYSIS A comparative market analysis, or CMA, is a report that pulls data from the Multiple Listing Service (MLS) based on buyer and seller activity in your area.

INFORMATION INCLUDED IN YOUR CMA: • Comparable properties in your area that recently sold • Comparable properties in your area that failed to sell • Pending sales in your area • Comparable active listings in your area Your agent will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive and generates excitement among buyers.

LET’S GET STARTED Your home and your home sale needs are one-of-a-kind.

Using the unmatched resources of the Coldwell Banker® network, I will develop a custom plan.

PLAN INCLUDES: • Provide you with proven, powerful and personal service • Enable you to obtain the best possible sales price and terms for your home • Close the sale in a smooth, timely manner

I am committed to your complete satisfaction and will represent your interests with the utmost care, honesty, integrity and discretion.

LET’S GET STARTED!

COLDWELL BANKER | Paradise COLDWELL BANKER | Premier COLDWELL BANKER | Schmidt Realtors COLDWELL BANKER | Woodland Schmidt COLDWELL BANKER | AJS-Schmidt COLDWELL BANKER | Schmidt Family Of Companies COLDWELL BANKER | Schmidt Realty COLDWELL BANKER | Routh Realty COLDWELL BANKER | Sunstar Realty COLDWELL BANKER | St. Croix Realty

Head Head

FLORIDA | FLColdwellBanker.com | CBFloridaHomes.com MICHIGAN | CBGreatLakes.com OHIO | CBSchmidtOhio.com

U.S. VIRGIN ISLANDS | ColdwellBankerVI.com

© 2018 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker®, the Coldwell Banker® Logo, Coldwell Banker Global Luxury® and the Coldwell Banker Global Luxury Logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker outside the United States.

Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.