LISTING PACKET DESIGNED TO SELL YOUR HOME
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
30 - D A Y M A R K E T I N G S T R A T E G Y ADVERTISE • Professional Photography of your property • “Just Listed” sign on property • Enter listing into the Multiple Listing Service, personal website, Zillow, Trulia and many other listing databases for maximum exposure • Announce listing in Coldwell Banker Newsletter and sales meetings • For Sale sign installed with fliers readily available • Provide Coldwell Banker Agents quick access to view the listing • Send flier to producing Realtor’s in the area • Advertise through numerous mediums including newspaper, Social Media, etc.
PREPARE • • • • •
Order preliminary commitment of Title Insurance & Well and Septic Evaluation (if applicable) Contact city or township for pertinent property information Advise owners of how to enhance the marketability of their home Equip owner with feature sheet, plat map, and survey to use for showings Perform a Competitive Market Analysis (CMA) of the property
BEHIND THE SCENES • • • •
Call all Realtors who have shown your property to obtain feedback Execute Open Houses for the public to be published in local paper or posted to Facebook. Call and follow up with all persons who visited the Open House At day 30, review if property needs price adjustment
ON-GOING ACTIVITIES • Inform sellers of Open House results and advertising success through a Marketing Service Report. • Contact people from our mailing lists to solicit buyers for property • Inform Realtor’s who have previously shown the property about any changes that have been made to the property that could positively affect their buyers decision to purchase • Send copies of advertisements to Sellers • Review our personal buyers file to see if there is a match to your property • Call all Realtors who have shown your property to find out results • Include property in our newsletter than is mailed to my entire mailing list every other month
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
YOUR TRUSTED REAL ESTATE AGENT About Joseph Lucas
Joseph Lucas, Realtor at Coldwell Banker Paradise serving Martin, St. Lucie and Indian River Counties is a Licensed Real Estate Agent and Listing Specialist working with Builders, Sellers and Buyers. Joe has ranked as a TOP PRODUCING AGENT in his market area. Joe is committed to making a difference for people and assisting Sellers to market their properties for sale using the power of Coldwell Banker's technology.
JOSEPH LUCAS REALTORÂŽ
772-971-7147 JoeLucas77@gmail.com 221 S. Ocean Drive Ft. Pierce, FL 34949
Joe is well rounded in various aspects of the real estate industry with a vast amount of experience in the residential marketplace and has strong commercial real estate sales know-how as well as superior negotiating skills. If you are thinking about building a home, Joe has assisted clients in all phases from design to construction and right to closing. Joe will be there from the beginning to the end of the process and will happily help you open the door to your new home. Joe Lucas is a dedicated and committed Realtor who consistently goes above and beyond for his customers. Joe's energy, easy going style and unmistakable knowledge of the area and the business make him the ideal choice for helping with all your real estate needs. Joe is a resident of Fort Pierce, Florida; he fell in love with real estate when he was in business and worked overseeing property management and negotiating commercial real estate deals. Joe is a savvy real estate professional who utilizes traditional marketing with new and innovative methods to assist his customers as they buy or sell a home or commercial property. Joe has lived on the Treasure Coast for over 20 years and has strong ties to this community. Joe's aspiration is to make real estate his lifelong ambition and he's committed to meeting his customers' expectations and needs. Joe lives and works in St. Lucie County Florida listing Homes for Sale in St. Lucie and Indian River County, Florida.
Designations
Licensed Real Estate Agent Florida National Association of Realtors Member NAGLREP RAPB+GFLR
ColdwellBankerLuxury.com
COMPANY PROFILE Coldwell Banker Paradise 221 S. Ocean Drive | Fort Pierce, FL 34949
ColdwellBankerLuxury.com The Property Specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day.
COLDWELL BANKER AT A GLANCE • 90+ Offices Company-wide (Michigan, Ohio, Florida, U.S. Virgin Islands) • 2,000+ Affiliated Sales Associates • $3.8+ Billion in Sales Volume in 2019 • Over 18,765 closed sale transactions in 2019 • Average over 1,200,000 page views/month on our websites • Principal broker for Cartus, world’s largest real estate relocation and referral company • The Schmidt Family of Companies is the largest Coldwell Banker franchise in the U.S.A. • Coldwell Banker Global Luxury® handles more than $148.7 million in luxury home sales each day - Represents more than 28,746 transactions of $1 million+ homes - Attained a $1.9 million average sales price for $1 million+ homes
BUYER & SELLER SERVICES • Multiple Listing Service • National Relocation and Referral Services • State of the art Advertising System • Buyer Agency • Computerization • Residential and Commercial • Mortgage Banking Services • Internet Listings • Multiple Digital Magazines
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
TOP 5 REASONS TO LIST WITH ME INSTEAD OF SELLING ON YOUR OWN
1
I have access to market data about recent sales and other homes on the market
2
that can be used to price your home appropriately.
I can show your home when you aren’t available, can respond to inquiries from potential buyers and their agents, and can get valuable feedback from visitors – all things that save you time.
3
I can look at your home objectively and suggest ways to improve its appearance.
4
Buyers typically prefer to look at a home without the seller present so they
5
can feel more comfortable exploring the rooms and visualizing themselves in the property.
I have professional marketing expertise, contacts with other REALTORS® who work with buyers, and the support of a brokerage that can market your home more widely than you can as an individual.
I’M HERE FOR YOU!
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
EXP AN S I VE O N L I N E S Y N D I C A T I ON Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are $500,000+* are advertised through our marketing program and enjoy immediate syndication through a comprehensive network of over 750 prominent real estate websites including WSJ.com, NYTimes.com, RobbReport.com, UniqueHomes.com, ColdwellBankerLuxury.com and international websites through ListHubGlobal.
ColdwellBanker.com automatically syndicates listings to hundreds of web partners, including the most-visited real estate websites like Zillow®, Trulia®, realtor.com®, Homes.com® and hotpads.com.
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
TIPS TO A FASTER HOME SALE Reducing clutter in a room can be an overwhelming task for many sellers. Part of selling a home is selling a feeling that buyers have about space. Creating a little Zen in your den will help raise the possibility of a sale. Below are a few of our tips.
SIMPLICITY SELLS
FRESH AIR IN
Remove excess clutter and knick-knacks from the room. Potential buyers feel uncomfortable and cramped when surrounded by an abundance of belongings that are not their own.
Opening the windows for at least 20 minutes a day lets fresh air in and reduces odor, plus it brings a feeling of fresh energy to the place.
LOOK TOWARD THE LIGHT Natural sunlight creates a feeling of warmth and happiness. Make use of all windows that bring in sunlight by pulling back the heavy drapes and raising the blinds. Keep all lights on as buyers buy on their first impression.
PACK UP THE SHOES An accumulation of shoes by the front door can be uninviting to new comers. Gather up your family’s footwear and store it out of the way. Walkways to and from the front door should always be clear and welcoming.
CLOSETS
BALANCE Place candles and potted plants around the room to create a feeling of balance and nature. When it comes to selecting a plant for the room, choose those that have round leaves to create a feeling of completeness.
If you don’t wear it, it's not worth the space. Take a look at your closets and pull out old clothes you know you’ll never wear again. Give them away and take a tax deduction. Get rid of extra hangers and plastic from the dry cleaners.
PETS Always remove pets from home for showing, and also store their food and water out of site.
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
SHOWING YOUR HOME When it comes time to show your property, here are some suggestions that will help make the process go more smoothly.
MAINTAIN THE HOME IN READY-TO-SHOW CONDITION With beds made, clutter removed, dishes put away and so forth. Then, you're always ready for a showing as soon as you get the phone call.
SHOWCASE YOUR HOME AS IF YOU ARE RECEIVING GUESTS Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it's cold outside, and play soft background music.
STEP OUT DURING A SHOWING Grab a cup of coffee or run a few errands. The buyer will feel more relaxed if allowed to view your home without any distraction.
MAKE SURE PETS ARE CONFINED Make sure they are in a safe and out-of-the-way place, or make arrangements for them to be away from the home.
RESERVE COMMENTS Until the buyer has left your home. In some cases, silence is golden.
FOR SAFETY PURPOSES It is wise to show the home to a buyer only if the agent working with them is present. You should also put away your most valuable items such as jewelry, collectibles and prescription medication.
PLEASE FEEL FREE TO CALL ME ANY TIME IF YOU HAVE QUESTIONS, CONCERNS, IDEAS OR SUGGESTIONS.
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
SELLER'S TO-DO LIST n
COPY OF MORTGAGE NOTE
n
LOAN COMPANY / BANK
n LOAN NUMBERS 1ST MORTGAGE, HOME EQUITY
n
LIST OF SELLER IMPROVEMENTS AND ESTIMATED COSTS
n
ANY KNOWN DEFECTS INCLUDING ENVIRONMENTAL DEFECTS (RADON, ASBESTOS, LEAD PAINT)
n
SURVEY
n
TITLE POLICY / MOST RECENT
n
FLOOR PLAN (IF AVAILABLE)
n
COVENANTS & RESTRICTIONS
n
ROOM DIMENSIONS
n
n
SQUARE FOOTAGE OF HOME
n
LATEST TAX ASSESSMENT
HOMEOWNERS ASSOCIATION INFORMATION REGARDING MONTHLY AND YEARLY DUES, WHEN AND TO WHOM THEY ARE PAID AND THE PURPOSE OF DUES
n
INSPECTION AND / OR CONTRACT?
n
ANY SPECIAL ASSESSMENTS NOW & FUTURE
INSPECTIONS?
n
WARRANTIES IN EFFECT NOW
n
2 SETS OF KEYS
n
n
NAME OF COMPANY WHO SERVICES HEATING & COOLING
12 MONTHS UTILITY BILLS ELECTRIC, WATER, GAS, OIL, ETC.
n
LATEST APPRAISAL
n TERMITE, WELL & SEPTIC
n
HAS FIREPLACE BEEN CLEANED IN LAST 12 MONTHS?
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
ITEMS NEEDED AT CLOSING n Home Owner’s Insurance (copy) n Certified Bank Check n Drivers License n Keys and Garage Door Opener
Date of Closing:___________________________________________________ Location:________________________________________________________ Time:___________________________________________________________
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
TYPES OF FINANCING CONVENTIONAL
Typically used when the buyer has a credit score of 680 or greater (with some exceptions). If there has been a past bankruptcy, there is a 4-year waiting period from the discharge date and if there was a foreclosure, the waiting period is 7 years from the date of the sheriff's deed.
DOWN PAYMENT
STRENGTH IN COMPETITIVE SITUATION
5%
FHA
Typically used when a buyer has a credit score under 680, the minimum credit score for FHA is 620, anything below that will require compensating factors and will need special approval and not all lenders will extend financing below a 620. FHA is also used when employment or traditional credit history is soft. If there has been a past bankruptcy, there's a 2-year waiting period from the discharge date and if there was a foreclosure the waiting period is 3-years from the date of the sheriff's deed.
3.5%
RURAL DEVELOPMENT
Used on properties outside the city boundaries, with Rural Development a buyer can borrow up to 100% of purchase price and finance in closing costs and pre-paid expenses if the appraised value allows. There are household income restrictions that vary per county. If a borrower has over 20% in assets they may not be approved for Rural Development financing.
0%
VA
A VA loan is offered to past and present military members. This loan type will allow a veteran to financing 100% of the purchase price and not carry any monthly mortgage insurance. Disabled veterans do not have to pay a funding fee. VA financing can also be offered to reservists who already have put in 6 years of service.
0%
DOWN PAYMENT ASSISTANCE
MSHDA is a state program that helps buyers with "down payment assistance." This program may be used in conjunction with other financing types. The guidelines for this program are more difficult, and a buyer has to agree to the interest rate offered by the department. Buyer has 1% of own funds vested into the transaction. There are income restrictions and there can be no outstanding collection balances. In today's fast pace market, it is very important to know where you stand. If you are in a multiple offer situation, typically the listing REALTOR will suggest to the seller to go with a conventional buyer if possible. To most REALTORSÂŽ, conventional financing is seen as "more secure." FHA, MSHDA, VA and Rural Development tend to have more requirements and those financing types also require the homes to be in tip top shape.
JOSEPH LUCAS REALTORÂŽ
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
INITIAL MEETING CHECKLIST Date: _______________________ Agent: ___________________________________________________________________ Client Name:______________________________________________________________ Current Address: ___________________________________________________________ Phone Number (
) _______ - ___________
Email Address: ____________________________________________________________ Price Range: From $______________________To $________________________________ Location: _________________________________________________________________ Property Type:_____________________________________________________________ Number of Bedrooms:______________________ Number of Bathrooms: _____________________
PERSONAL NOTES:
Square Footage:___________________________ Design:__________________________________ School District:___________________________ Financial Type: n Conv
n FHA
n VA
n MSHDA
Lender:__________________________________
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
COMMISSION BREAKDOWN
SELLER LISTS THEIR HOME WITH COLDWELL BANKER GLOBAL LUXURY®
SELLER PAYS 6% COMMISSION
* Buyer's cost for purchase is $295 * Seller's cost for sale is 6% plus $295
3% TO SELLER'S AGENT
3% TO BUYER'S AGENT
• Professional Photos
• Flyers
• Exclusive Access to Upcoming
• Sign Installation
• Sign Riders
• Feature Sheets
• Hosting Open Houses
• Automatic New Listing Updates
• Marketing Materials
• MLS / Zillow / Trulia
• Initial Meeting
Listings
• "Just Listed" Advertising
• Home Buying Process Breakdown
• Social Media / Facebook
• Pre Approval Assistance • Exclusive Tours • Strategic Negotiation • Facilitating Inspections • Preview Title Work
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
YOUR TREASURE COAST SPECIALIST Vero Beach • Hutchinson Island • Fort Pierce • Port St. Lucie
5 STAR AGENT
I was extremely smitten because of the knowledge of his craft. Excellent customer service and Joseph is proficient in the process. Joseph was exceptional in the communication process and always available to any and All of my inquiries. Highly recommendable. Trust you will not regret it. -Bruce R. 02/03/20
Working with Joesph Lucas was a pleasure. He made the selling of my house easy. Joe is dedicated and goes over and beyond what he needs to do. Whenever i had a question he never made me feel like i was bothering him, he was always very helpful and very sweet. It was a pleasure to have worked with someone as wonderful as Joe! -Barbara B. 01/31/20
5 STAR LIVING
On North Hutchinson Island Custom Built Homes Starting in the mid-$700’s Beach and River access
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
EXPERIENCE THE DIFFERENCE!
Kim Ullrich
Loan Officer | NMLS #306250
Office: (772) 234-0063 Cell: (561) 212-3849
kim.ullrich@academymortgage.com
Apply Now:
academymortgagecom/kimullrich
JUMBO • CONVENTIONAL • VA FHA • USDA • CONSTRUCTION PERM Creative Financing to fit your needs. CALL TODAY for pre-approval!
3235 Cardinal Drive, Vero Beach, FL 32963 State Lic FL #LO8958 Corp NMLS #3113 | Corp State Lic FL #MLD241 | Equal Housing Lender | MAC419-1463475
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.
The Secret to selling homes in today’s market Port St. Lucie Office 1555 NW St Lucie West Blvd Port St Lucie, FL 34986 S. Hutchinson Island Office 221 S. Ocean Drive Ft. Pierce, FL 34949
Joseph Lucas, Jr. REALTOR 772-971-3910 JoeLucas77@gmail.com TOP PRODUCER
It’s a SELLER’S MARKET with record low inventory. I’d love to help and have a proven track record to get your home sold. If you are considering selling your home, now more than ever it is crucial to capture the attention of online buyers. I would welcome an opportunity to tell you about how I can get the most online attention for your property, including: WEBSITE EXPOSURE Coldwell Banker is the #1 real estate brand online*, and your properties will be syndicated to hundreds of websites to ensure buyers will see them online. SOCIAL MEDIA ADVERTISING My extensive social media advertising campaigns will market your property on Facebook and Instagram, using industry-leading algorithms to reach potential buyers. Whether you’re interested in selling your home now or in the future, contact me today to discuss your real estate needs and to schedule a virtual appointment.
JOSEPH LUCAS REALTOR®
772-971-3910
JoeLucas77@gmail.com Global Luxury Certified Agent 221 South Ocean Drive | Ft. Pierce, FL 34949 Each office is independently owned and operated.